R9 I Collins Park GarageIn four short years Miami New Drama has
transformed the Colony Theatre from an
underused rental space, that was dark 80% of
the year, into a world-class dynamic theater,
serving over 40,000 people annually in over
175 active nights, generating an estimated
$10 million in economic impact to Lincoln Road
since its residency began. Producing theater of
the highest artistic caliber, reflecting our unique
cultural diversity, we help to solidify Miami
Beach as a cultural capital of the world.
Nationally recognized for our daring work, we
have become one of the fastest-growing cultural
institutions in the state of Florida.
“Miami New Drama is the theatre that most exemplifies
the city right now” -American Theatre Magazine
Miami New Drama programming attracts audiences that are
multilingual, multicultural, multigenerational. With an annual
economic impact of $3.5 million on the area and generating
over $154,755 in local government revenue, our presence is
significant. (Source: Americans for the Arts).
Audience surveys reveal:
•86% have dinner or drinks around Lincoln Rd
•77% drive to the theater and pay for parking
•55% have a household incomes over $100,000
•87% are full time residents, 8% seasonal, 5% tourists
“Miami New Drama [...] has crafted works that speak to and reflect
South Florida’s richly diverse 21st century audiences.” -Miami Herald
Miami New Drama believes in the power
of theater to educate, excite, and enlighten
our youth. In the last two years alone,
MiND has introduced nearly 20,000
Miami-Dade County public school students
to vibrant and relevant storytelling through
free live performances at the Colony
Theatre and in-school tours.
Our work bridges cultural divides and
promotes conversation about important
emotional, social, and political topics.
Robust programming at the Colony
Theater is currently a limiting factor to the
growth of MiND’s educational
programming. Additional space would
serve as the educational hub for Miami
New Drama allowing for consistent
workshops for adults and youth, camps,
and Theatre for Young Audiences
programming to occur.
DAYTIME ACTIVATION:
•Collins Park Cafe - indoor and outdoor seating
•The Living Room - Gallery, Bookstore, Coffee, and Cultural Lounge
•Weekend Theater for Young Audiences
•Educational Programming and Workshops
•Street-facing rehearsal studio
NIGHT-TIME ACTIVATION:
•200 seat robustly programmed theater
•Collins Park Cafe serving dinner
•Live music events in the cafe and Liberty Plaza
•Evening rehearsals
•Gallery exhibits
There are currently 66 retail vacancies on Lincoln Road and over 30,000sf of vacant space in the immediate vicinity of Collins Park.
(LR BID, CoStar)
By blending commerce and culture, Miami New Drama will prove to be a transformative economic catalyst to the Collins Park
neighborhood. The already developing cultural campus, home to Miami City Ballet, The Bass, and the Regional Library would be
enhanced by day and night activation that will bring people and cars to the Collins Park Garage and solidify the area as a
cultural hub for the community.
Miami New Drama is a tested and proven organization that can infuse this project with dynamic artistic programming while
supporting our current programming with much needed educational, rehearsal and administrative space.
With an innovative space
usage plan and design
developed by renowned
architect Enrique Norten
and TEN Arquitectos,
Miami New Drama will
provide ample community
programming contributing
to the public realm both
day and night.
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“Miami New Drama
has become the
pulse of the Miami
Theatre Scene”
-Broadway World
With 33 years since its foundation by Enrique Norten (Mexico City,
1954) and more than 60 projects built, TEN Arquitectos has an
extensive portfolio of cultural, residential, hotel and infrastructure
projects. With offices in Mexico City, New York and Miami, projects
include the Guggenheim Museum in Guadalajara, the New York
Public Library, the National Theater School in Mexico City and the
Rutgers Business School in New Jersey.
TEN Arquitectos projects reconcile aesthetics with the common
good: sustainable projects that are socially, environmentally,
politically and economically responsible.
This approach has brought national and international recognition
such as the Mies van der Rohe Prize for Latin American
Architecture, recognitions by the American Institute of Architects,
national and from various US states, Architectural Record, Architect
Magazine, Architizer, Biennials in Mexico, Argentina and Ecuador;
the Royal Institute of British Architects, among others.
PARK @ 420 - Miami Beach, USA
The Living Room
Lobby - Gallery - Coffee - Books
•Rotating art installations from partner nonprofits,
COMB, and partner galleries
•Cultural Lounge open all day
•Comfortable and Inviting Seating
•Complimentary Wi-Fi
•Coffee bar
•Bookstore and reading area
*photos are representative
Collins Park Cafe
All-day Dining - Coffee - Live Music
A dynamic and instantly welcoming neighborhood cafe
serving sustainably sourced coffee, world-class, approachable
new world cuisine, and featuring a carefully curated roster of
cutting edge live music.
A partnership between an experienced restaurateur, a fast-
growing national coffee brand, a James Beard Award-winning
celebrity chef, and Miami New Drama.
Education and Rehearsal Studio
•Home for classes, workshops, educational programing, and camps
•Open space that accommodates the footprint of Colony Theatre stage
•Event space for MiND and others, combinable with the Studio Theater
•Outward facing to the street so pedestrians can see how the work is developed
– Featuring sprung floors and mirrors for dance rehearsals
MiND Studio Theater
150-200 seat flexible space
Programming to include
•World class theater in an intimate setting
•Theater for Young Audiences
•Film Screenings
•Special Events
•Cultural Parter and Community Programming
Cultural Partners presented by Miami New Drama at the Colony Theatre
Costume Design Studio
A space that would serve as a tailor and fitting studio for Miami New
Drama productions, as well as hosting skills building education through
craft and sewing.
Creating Miami Beach jobs and Artist residencies in textile arts that
can be featured in the lobby gallery.
Office Space
•Serving as MiND headquarters
•Closed glass front offices
•Divided work stations
•Conference space
•Providing a healthy, productive
work environment.
Transforming and serving the Collins Park neighborhood
through dynamic theater, the celebration of culinary,
visual and literary arts, and engaging community spaces.
Attracting up to 50,000 people annually
Estimated annual economic impact over $5M
CULTURE AND COMMERCE