Resolution 2020-31367 & Amendment No. 3 to Oceanfront Management Agreement RESOLUTION NO. 2020-31367
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA,APPROVING AND AUTHORIZING
THE MAYOR AND CITY CLERK TO EXECUTE AMENDMENT NO. 3
TO THE MANAGEMENT AGREEMENT BETWEEN THE CITY AND
MIAMI DESIGN PRESERVATION LEAGUE, INC. (MDPL), DATED
JANUARY 1, 2010, FOR THE OPERATION AND MANAGEMENT OF
THE MIAMI BEACH OCEANFRONT AUDITORIUM A/K/A THE TENTH
STREET AUDITORIUM; SAID AMENDMENT APPROVING THE
SECOND AND FINAL RENEWAL TERM' UNDER THE AGREEMENT
AND, CONCURRENT THEREWITH, MODIFYING CERTAIN TERMS
AND CONDITIONS OF THE AGREEMENT.
WHEREAS, the City is the owner of the Miami Beach Ocean Front Auditorium, located at
1001 Ocean Drive, Miami Beach, Florida, which is also referred to as the 10th Street Auditorium (the
"Premises"); and
WHEREAS, pursuant to Resolution No. 2009-27288, on January 1, 2010, the City and
MDPL executed a Management Agreement for the operation of the Premises ("Agreement"), for an
initial term of five (5) years, commencing on January 1, 2010, and ending on December 31, 2014,
with two (2) possible additional five (5) year renewal terms; and
WHEREAS, the first five (5) year renewal term was approved, for the period from January
1, 2015, to December 31, 2019, pursuant to a letter agreement, dated November 24, 2014,
executed by the City and MDPL (the "First Renewal Term"); and
WHEREAS, pursuant to Section 2 of the Agreement, the second renewal term is subject to
approval by the Mayor and City Commission, in its sole judgment and discretion, and further
contingent upon MDPL being in good standing, and operating the Premises in accordance with the
terms of the Agreement; and
WHEREAS, on December 11, 2019, the Mayor and City Commission adopted Resolution
No. 2019-31086, extending the Agreement on a month to month basis, not to exceed six(6)months,
from January 1, 2020, to June 30, 2020, ("Amendment No. 1"), in order for the Administration to
continue to evaluate the second renewal term; and
WHEREAS, during the May 22, 2020 Finance and Economic Resiliency Committee, the
extension of the Agreement was discussed, and the Committee recommended submitting
consideration of the extension of the Agreement to the full City Commission; and
WHEREAS, on June 29,2020, the City and MDPL executed an interim two-month extension
of the Agreement, through August 31, 2020 ("Amendment No. 2"), in order to continue to negotiate
this Amendment No. 3; and
WHEREAS, at the June 24, 2020, City Commission meeting, Commissioner Gongora
placed an agenda item (Agenda Item R9U) regarding the proposed extension of the Agreement;
and
WHEREAS, following discussion, the Mayor and City Commission, having been advised
that Amendment No. 3 to the Agreement would be presented to the body at its July 29, 2020 City
Commission meeting, directed the Administration to continue to move forward with negotiating the
Amendment; and that the Amendment should provide adequate protections for the City, and take
into consideration the inclusion of a full five (5)year renewal term (for the second and final renewal
term); and
WHEREAS, following negotiations between the parties, the City and MDPL have negotiated
the attached Amendment No. 3 to the Agreement; and
WHEREAS, the proposed Amendment is consistent with the City Commission's direction,
and provides not only increased protections for the City, but revised benchmarks and objectives, to
ensure that the facility continues to be operated as a first-class cultural and educational facility within
the City's crown jewel, its Art Deco Historic District.
NOW THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA,that the Mayor and City Commission hereby approve and
authorize the Mayor and City Clerk to execute Amendment No. 3 to the Management Agreement
between the City and Miami Design Preservation League, Inc. (MDPL), dated January 1, 2010, for
the operation and management of the Miami Beach Oceanfront Auditorium a/k/a the Tenth Street
Auditorium; said Amendment approving the second and final renewal term under the Agreement
and, concurrent therewith, modifying certain terms and conditions of the Agreement.
PASSED AND ADOPTED this ag day of Jiy 2020.
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City Attorney Date
Resolutions -R7 U
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 29, 2020
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE
MAYOR AND CITY CLERK TO EXECUTE AMENDMENT NO. 3 TO THE
MANAGEMENT AGREEMENT BETWEEN THE CITY AND MIAMI DESIGN
PRESERVATION LEAGUE, INC. (MDPL), DATED JANUARY 1, 2010, FOR
THE OPERATION AND MANAGEMENT OF THE MIAMI BEACH
OCEANFRONT AUDITORIUM A/K/A THE TENTH STREET AUDITORIUM;
SAID AMENDMENT APPROVING THE SECOND AND FINAL RENEWAL
TERM UNDER THE AGREEMENT AND, CONCURRENT THEREWITH,
MODIFYING CERTAIN TERMS AND CONDITIONS OF THE AGREEMENT.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission approve and authorize
the Mayor and City Clerk to execute Amendment No.3 to the Management Agreement between
the City and Miami Design Preservation League (MDPL). As to the City's exercise of the final
five (5)year renewal term under the Agreement, the Administration seeks direction as to whether
to exercise Option 1 (a single five year term), or Option 2 (an initial three year term,with two one
year renewals).
BACKGROUND/HISTORY
The City is the owner of the Miami Beach Ocean Front Auditorium, located at 1001 Ocean
Drive, Miami Beach, Florida, which is also commonly referred to as the 10th Street Auditorium
(Premises). MDPL is a not-for-profit organization committed to preserving, promoting, and
protecting the Art Deco Historic District including, without limitation, the preservation, promotion,
and protection of the Ocean Front Auditorium as a historic architectural, educational, and cultural
arts venue.
Pursuant to Resolution No. 2009-27288, the City and MDPL are parties to a management
agreement for the management and operation of the Premises (Agreement). MDPL occupies a
total of approximately 7,339 square feet on the premises, which includes the Welcome Center,
Museum, Lecture & Film Hall, Gift Shop and Administrative Offices, plus approximately 1,747
SF of common area shared with Ocean Rescue. The original Management Agreement is
attached as Exhibit"A" to this Memorandum.
Page 1858 of 2461
The term of the Agreement was for an initial period of five (5)years, commencing on January 1,
2010, and ending on December 31, 2014, with two (2) renewal terms for five (5) years each.
The first renewal term was an automatic renewal, subject to MDPL's compliance with specified
benchmarks. The automatic renewal commenced on January 1, 2015, and ended on
December 31, 2019. The second and final five year renewal term is subject to approval by the
City Commission and is presented today as Amendment No. 3 to the Agreement.
Rent Paid by MDPL to the City
MDPL does not pay any rent or percentage of its revenues to the City for the use and
occupancy of the Premises. MDPL reimburses the City for its share of electricity and water,
which is currently calculated to be $2,174.87 monthly.
Financial Assistance Paid by the City to MDPL
The City's Cultural Arts Council provides annual grants to MDPL, funded via Resort Taxes,
based on available funding and final grant scores. The current FY 19/20 budget provides
$23,496 of grant funding to MDPL, and the proposed FY 20/21 budget contains $21,280 of
grant funding to MDPL as well as a COVI D-19 Emergency Relief Grant in the amount of
$65,205. From FY 10/11 to FY 19/20, the City has provided grant funding to MDPL, in the
amount of $165,730. Additionally, pursuant to a sponsorship agreement with MDPL, the City
has paid $100,000 annually towards the Art Deco Weekend event for the past three years.
ANALYSIS
In December 2019, the Mayor and City Commission authorized the City Manager to execute a
six (6) month extension to the Agreement, commencing on January 1, 2020, and ending June
30, 2020. Following the June 24, 2020 City Commission meeting, in order to provide time for
the Administration and MDPL to continue to negotiate the proposed Amendment to the
Agreement(exercising the final five year term), the City Manager approved an additional two (2)
month extension, commencing on July 1, 2020,and ending on August 31, 2020.
At the June 24, 2020 City Commission meeting, the Mayor and City Commission directed the
Administration to negotiate a renewal of the Agreement, for a period of up to five (5) years.
Additionally, the Commission stated that the proposed amendment exercising the renewal
should specifically include certain terms and conditions to assure the City facility would be
operated consistent with its intended purpose, as well as provide certain protections and
safeguards for the City.
As a result of negotiations between the parties, below is a summary of the substantive terms
and conditions contained in the proposed Amendment No. 3 to the Agreement(Amendment
Renewal Term:
Option 1: A single five year term, commencing on September 1, 2020, and expiring on
December 31, 2025; or
Option 2: A five year term, divided as follows: an initial three years, commencing on September
1, 2020, and expiring on December 31, 2023, with two (2) one-year renewal options, to be
exercised at the sole and reasonable discretion of the City Commission.
Rooftop Expansion: The Rooftop Expansion is not included as part of the Premises, and
therefore is not included as part of the scope of the Agreement. Notwithstanding, the City
Commission, at its sole discretion, may, at some future date during the term of the Agreement,
Page 1859 of 2461
grant to MDPL the right to manage, program and use the Rooftop Expansion. Additionally,
MDPL has requested (and the Administration has no objection) that the City shall use
commercially reasonable efforts to ensure that the construction of the Rooftop Expansion does
not prevent the operation of the Art Deco Welcome Center during the 120 days leading up to,
and during,the World Congress on Art Deco in 2023(exact date to be determined).
Revised Benchmarks: MDPL shall provide, at its sole cost and at no cost to the City, the
furniture, equipment, personnel, day to day maintenance and housekeeping, and security for the
Premises, as required and necessary to support the objectives and approved uses as
delineated in the Amendment. Additionally, the parties hereto have revised and updated the
uses and programming for the Welcome Center. Below is a summary of the modified uses and
benchmarks contained in the Amendment.
• Art Deco Visitor's Center-The Visitor's Center shall also serve as the ticketing location
for MDPL's Historic District architectural tours and for obtaining self-guided audio tours in
English, German, French, Spanish and Portuguese. MDPL will generally offer tours once per
weekday, subject to change depending on demand.
• Art Deco Museum- It is the parties'intent and mutual objective that the Museum continue
to evolve as a cultural and educational destination within the Art Deco Historic District, featuring
a permanent collection,as well as temporary exhibitions that are intended to"tell"the story of the
Art Deco District and the Preservation Movement in Miami Beach. To that end, MDPL shall
utilize its best efforts to implement and comply with the_American Association of Museums
(AAM)Standards for United States Museums.
MDPL shall complete, no later than March 31st, 2022, the Museum Assessment Program
(MAP)of the American Alliance of Museums. This is meant to be done in advance of the Core
Documents verification.
Alternatively, no later than December 31, 2021, MDPL may complete the Steps Program from
the American Association for State and Local History, in collaboration with an advisory group
made up of Museum leaders in Miami Beach, such as Wolfsonian-FIU and/or the Bass
Museum,among others.
The purposes of either the Museum Assessment Program (MAP) or the Steps Program is to
continue the Museum's mission, while also enhancing its operations by following best practices
and standards adopted by similar museums throughout the U.S.
MDPL shall complete the Core Documents Verification from the American Alliance of
Museums no later than March 31,2024.
• Barbara Capitman Research Archives ("Capitman Collection")-The Capitman Collection
shall be available, by appointment, to scholars or researchers with an interest in Barbara
Capitman's legacy, and the history of the Preservation Movement in Miami Beach. In addition,
MDPL shall continue its work to digitize the archives and to make them available online to the
general public.
• Preservation Education - MDPL shall produce a minimum of twelve(12)educational programs
per year demonstrating how MDPL is meeting its mission as follows:
Page 1860 of 2461
(I) collaborating with other South Florida cultural anchors focused on
arts, culture, and historic preservation, (i.e., including, without limitations,
the Jewish Museum of Florida-Ft U, Wolfsonian-FIU, History-Miami, Bass
Museum, other Miami Beach cultural anchors);
(ii) developing inter-disciplinary programming to provide better
context and points of engagement for discussions on historic preservation,
and reach broader audiences;
(iii) educational outreach to private and public schools;
(iv) quantifying presentations/outreach to residents within the City to
educate the City's residents on historic preservation; and
(v) developing initiatives that engage the community, raise
awareness,and elevate MDPL's profile.
Local Schools Outreach- MDPL will work with the City's public and private schools, and the
City's Parks and Recreation Department, to host school visits to the Welcome Center, as well as
arrange mini-walking tours for school lasses.
• Lectures- MDPL will produce lectures that center on topics related to its mission. These
lectures will be free and open to the general public.
• Historic Resources Survey - MDPL will continue its work to survey and document buildings
within Miami Beach's historic districts. Such information shall be made accessible and available
online for the benefit of the general public.
Official Art Deco Gift Shop — The Gift Shop will provide for sale of affordable and
authentic Art Deco, and Art Deco-themed, merchandise, (including, without limitation, jewelry,
clothing, artworks, and souvenirs, as well as books, CD's, and DVD's, etc.) providing
information/understanding of Art Deco, generally; and, specifically, as it relates to the City of
Miami Beach.
MDPL shall comply with the following minimum requirements for the Art Deco Gift Shop:
(i) within sixty (60) days of the Effective.Date of the Amendment,
submit a written plan to the City Manager summarizing MDPL's plans to
enhance merchandising within the Gift Shop, after consultation with high
quality shops (including the Bass Museum of Art and The Wolfsonsian);
and
(ii) MDPL shall use best efforts to increase retail sales at the Gift
Shop and online,each year during the Term of the Agreement.
• Facility Rentals -The Premises may also be made available for third party rentals for
limited private events, including, without limitation, weddings ceremonies and receptions,
baptisms, bar/bat mitzvahs, birthdays, graduations, and other similar social events; ancillary
events, group meetings,and social functions related to convention and meeting business; public
meetings; and educational and/or cultural events/programs/performances that are intended to be
open and available to the general public. MDPL shall use best efforts to increase annual
revenues from third party rentals of the Premises each year during the Term of this Agreement.
Continuous Operation: MDPL shall continuously, actively and diligently carry on the
programs, services activities and uses during the hours and upon the days specified in the
Page 1861 of 2461
Agreement. In the event MDPL fails to do so, except in the case of force majeure,the City may
terminate the Agreement upon providing MDPL fifteen (15)days'written notice.
Termination for Convenience: The City Commission may, for its convenience and without
cause, terminate the Agreement at any time during the Term by giving written notice to MDPL,of
such termination,which shall become effective within sixty(60)days following such notice.
FINANCIAL INFORMATION
MDPL does not pay rent to the city for use of the premises but is responsible for utilities, and
certain maintenance and repairs.
CONCLUSION
This project aligns with the 2020 strategic plan prosperity vision area to market and promote
Miami Beach as a world class arts, culture and quality entertainment destination. The
Administration recommends that the Mayor and City Commission Approve the Resolution,
authorizing the Mayor and City Clerk to execute Amendement No. 3 to the Management
Agreement with MDPL for the 10th Street Auditorium; said Amendement exercsing the second
and final five (5) year term under the Agreement, and also modifying certain terms of the
Agreement.
Applicable Area
South Beach
Is this a Resident Right to Does this item utilize G.O.
Know item? Bond Funds?
No No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Property Management
Sponsor
Vice-Mayor Mark Samuelian and Co-sponsored by Commissioner Gongora
ATTACHMENTS:
Description
o Exhibit A-Original Management Agreement
o Resolution
Page 1862 of 2461
4110..
MANAGEMENT AGREEMENT BETWEEN
THE CITY OF MIAMI BEACH, FLORIDA
AND
MIAMI DESIGN PRESERVATION LEAGUE, INC.
FOR THE OPERATION
OF THE MIAMI BEACH OCEAN FRONT AUDITORIUM
(A.K.A. 10TH STREET AUDITORIUM)
sT'
THIS AGREEMENT, is made and executed as of this / day of January, 2010,
by and between the CITY OF MIAMI BEACH, a municipal corporation organized and
existing under the laws of the State of Florida (the "City"), and MIAMI DESIGN
PRESERVATION LEAGUE, INC., a Florida not-for-profit corporation, whose principal
office is located at 1001 Ocean Drive, Miami Beach, Florida 33139 ("MDPL").
RECITALS:
WHEREAS, the City is the owner of the Miami Beach Ocean Front Auditorium,
located at 1001 Ocean Drive, Miami Beach, Florida, which is also sometimes commonly
referred to as the 10th Street Auditorium (the"Premises"); and
WHEREAS, a sketch of the Premises is attached as Exhibit"A" hereto; and
WHEREAS, since its construction in 1953, the Ocean Front Auditorium has
experienced a transformation due to the changing demographics of its intended users,
the conditions and related amenities available to potential users, and the revitalization of
South Beach through the designation of the Art Deco Historic District (as well as the
subsequent designation of other local and national historic districts in the City of Miami
Beach); and
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WHEREAS, in recent years, the Ocean Front Auditorium has been used as a co
site for various special events; movie productions; a host space for community meetingson
and educational classes; a temporary serving location for the provision of meals to a
senior citizens; and as a City"command post" (for the City Administration and the Police
and Fire Departments) for major special events on or near Ocean Drive, including,
without limitation, the Summit of the Americas, Pow-Wow, Super Bowl, and New Years
Eve; and
WHEREAS, on May 10, 2006, the Mayor and City Commission approved
Resolution No. 2006-26194, approving an extensive capital renovation program for the
Ocean Front Auditorium (which also included renovations to the connecting Beach
Patrol Headquarters); and
WHEREAS, the renovations were substantially completed on October 2009; and
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WHEREAS, MDPL is a not-for-profit organization committed to preserving,
promoting, and protecting the Art Deco Historic District including, without limitation, the
preservation, promotion, and protection of the Ocean Front Auditorium as a historic,
architectural, educational, and cultural arts venue; and
WHEREAS, for the past twenty three (23) years, MDPL and its preceding
organizations/members have raised funds and volunteered time to improve the Art Deco
Historic District (including, without limitation, the Auditorium) by conducting tours and
educational programs regarding the City's history and the importance of the City's
architectural heritage; and
WHEREAS, in 1993, the Mayor and City Commission approved a concession
agreement with MDPL for use of a portion of the Ocean Front Auditorium for the
establishment and operation of an Art Deco Welcome Center; and
• WHEREAS, since 1993, the Art Deco Visitor's Center has served as a central
point of information for an estimated 10,000 visitors per month, responding to inquiries,
and providing seminars, lectures, and guided architectural tours of the Art Deco Historic
District; and
WHEREAS, on June 27, 2001, the Mayor and City Commission approved
Resolution No. 2001-24482, approving an agreement with MDPL to operate and
manage the entire Ocean Front Auditorium; said agreement having an initial term of
three (3) years, commencing on October 1, 2001, and ending on September 30, 2004,
with one two (2)year renewal term, at the City's sole discretion; and
WHEREAS, the renewal term expired on September 30, 2006, and (as set forth
herein) shortly thereafter the Premises closed for renovations; and
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WHEREAS, now that the newly-renovated Ocean Front Auditorium has reCV
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opened, the City and MDPL are desirous of re-establishing the parties' former joint o
°public/private° partnership of efforts to fully realize the Auditorium's potential; and
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WHEREAS, MDPL is ready, willing, and able to operate and manage the
Premises on behalf of the City; to operate and develop the Ocean Front Auditorium, in
conjunction with the City, in a manner that will dramatically increase the programmatic
scope of the Auditorium's contribution to the community; and (to that end) to raise
substantial grant funds and private individual and corporate contributions for the
aforestated purposes; and
WHEREAS, terms for a new management agreement between the City and
MDPL, for the Ocean Front Auditorium, were discussed at, respectively, the September
3rd and October 29th, 2009 Finance and Citywide Projects Committee meetings; the
Committee recommended approval of a five (5) year agreement, with two (2) five (5)
year renewal terms (subject to the final agreement identifying measurable and
determinable benchmarks for MDPL); and
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WHEREAS, accordingly, the Administration and MDPL have negotiated the
following Management Agreement, for an initial term of five (5) years, commencing on
January 1, 2010, and ending on December 31, 2014, with an option to renew for two (2)
additional five (5) year terms.
NOW THEREFORE, in consideration of the premises and the mutual covenants
and conditions herein contained, it is agreed by the parties hereto as follows:
SECTION 1.
The City hereby grants to MDPL, and MDPL hereby accepts from the City, this
Agreement for the operation, management, coordination, programming, and
maintenance of the Premises (as more fully described and delineated in Exhibit "A"
hereto), in conformance with the purposes and for the period stated herein, and subject
to all the terms and conditions herein contained and fairly implied by the terms
hereinafter set forth.
SECTION 2. TERM.
This Agreement shall be for an initial term of five (5) years, commencing on the 1st day
of January, 2010 (Commencement Date), and ending on the 3133 day December, 2014.
At the expiration of the initial term herein, and provided that MDPL (i) is in good
standing and free from default hereunder, and (ii) continues to operate, manage,
program, and maintain the Premises in accordance with the terms of this Agreement •
(including, without limitation, in accordance with the objectives and approved uses as
hereinafter defined) this Agreement shall be automatically renewed for an additional five
(5)year term (the first renewal term); provided further that MDPL has met/complied with
the following "benchmarks, no later than ninety (90) days prior to the expiration of the
initial term, which compliance by MDPL shall be demonstrated and evidenced to the
City Manager's satisfaction.
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The benchmarks for automatic renewal shall be as follows:
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1. Development and implementation of the Art Deco Museum contemplated in a
Section 4.2.2(b) hereof. This benchmark shall include the development and
submission, for the City Manager's review and approval, in writing, of a
proposed Art Deco Museum Program Plan that provides a detailed site plan,
fundraising goals, requirements, and timeline for the development of a
museum that is consistent with American Association of Museums (AAM)
standards. "Consistent with AAM standards"shall be further defined herein as
meeting those minimum standards to receive MM accreditation. MDPL shall
raise all necessary funds, secure all necessary permits, and engage in all
necessary site improvements to implement the City-approved Art Deco
Museum Program Plan.
2. Increase in membership. MDPL shall increase its membership (existing as of
the Commencement Date, which is 216 members) by at least fifty percent
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(50%); of which at least seventy five percent 75% (of the additional members)
shall be paid memberships.
3. Educational Programming. MDPL shall provide a minimum of twelve
(12) educational programs each contract year during the initial term.
In the event that MDPL has not met and/or complied with all or any of the benchmarks
established above, or has not demonstrated sufficient evidence of compliance to the
satisfaction of the City Manager, then the first renewal term shall not be renewed
automatically, but shall be subject to consideration and approval by the Mayor and City
Commission, which approval, if granted at all, shall be at the City Commission's sole
judgment and discretion.
At the expiration of the first renewal term, and provided that MDPL (i) is in good
standing and free from default hereunder, and (ii) continues to operate, manage,
program, and maintain the Premises in accordance with the terms of this Agreement
(including, without limitation, in accordance with the objectives and approved uses, as
herein defined), then the City Commission, at its sole judgment and discretion, may
renew the Agreement for an additional five (5) year renewal term (the second renewal
term).
Notwithstanding anything in this Section 2, in the event MDPL decides not to renew the
Agreement, it shall provide the City Manager with written notice of its intent not to
renew, at least one (1)year prior to the expiration of the initial term (or the first renewal
term, as the case may be).
SECTION 3. PREMISES.
In addition to the description of the building set forth in Exhibit "A" hereto, the
Premises shall also be deemed to include all facilities, structures, fixtures, landscaping
and other improvements, whether existing as of the Commencement Date of this
Agreement, or as may be constructed throughout the Term. The parties acknowledge
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and agree that, any improvements made to the Premises by MDPL during the Term,
excluding personalty(which shall be defined as any of MDPL's personal property on the m
Premises which is not permanently affixed or is otherwise removable without damage to g_
the Premises including,without limitation,furniture,trade fixtures, and equipment owned
by MDPL), shall become the sole and exclusive property of the City and, upon request
by the City Manager or his designee, MDPL shall promptly execute a bill of sale (or
such other document as may be required by the City Manager) effectuating and
memorializing such proof of ownership by the City.
MDPL WARRANTS AND REPRESENTS THAT IT ACCEPTS THE PREMISES IN
THEIR "AS IS" "WHERE IS" CONDITION, WITHOUT ANY REPRESENTATION(S)
OR WARRANTY(IES) OF ANY KIND OR NATURE WHATSOEVER BY THE CITY,
WHETHER AS TO THEIR CONDITION, OR AS TO THE USE OR OCCUPANCY
WHICH MAY BE MADE THEREOF.
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SECTION 4. OBJECTIVES I APPROVED USES.
4.1 Objectives.
4.1.1 The Miami Beach Ocean Front Auditorium, with its clearly defined
cultural arts theme, shall be geared toward all age groups, from
children to senior citizens (as more fully described and delineated
in Exhibit "B" attached hereto, entitled "Art Deco Visitor's Center
Business Plan").
4.1.2 MDPL shall provide, at no cost to the City, the furniture, equipment,
personnel, maintenance, and security, as required and necessary
to support the approved uses (as hereinafter defined, and including,
without limitation, the facilities and programming identified in
Exhibit "B"), and as required and necessary to operate, manage,
maintain, and program a first-class, top quality multi-purpose
cultural, social, recreational, and educational public facility within
and befitting the City's crown jewel, its Art Deco Historic District.
1 4.1.3 Intentionally Omitted.
4.1.4 Intentionally Omitted.
4.1.5 MDPL shall keep the museum portion of the Premises open and
free to the general public, during the hours of operation prescribed
in this Agreement.
4.1.6 Intentionally Omitted.
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4.1.7 Intentionally Omitted. N
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4.1.8 MDPL agrees that the Premises shall be appropriate in c
programming for the Art Deco Historic District where they are
situated.
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4.1.9 Intentionally Omitted.
4.1.10 Intentionally Omitted.
4.1.11 Intentionally Omitted.
4.2 Approved Uses.
4.2.1 Generally. MDPL shall operate, manage, maintain, and program
the Premises as a public multi-purpose community resource
centered on an outstanding cultural and historic exhibition, archive,
and educational center which shall provide:
•
a. enjoyment of all of the City's architectural historic districts;
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b. education for children and adults;
c. an enjoyable venue for visual and performing arts, special
events, and community meetings;
d. a catalyst for community promotion of historic preservation,
architectural quality, beautification, and aesthetic
improvement of the City; and
e. a popular and memorable tourist destination.
The City and MDPL intend that the activities programmed in and
pertaining to the Premises shall continuously increase in scope and
number so that the Art Deco Historic District and all the City's other
historic districts and properties favorably impact an increasing
• number of residents and visitors.
4.2.2 Specifically. The Premises shalt include the following programs,
services, activities, and uses:
a. Art Deco Visitor's Center, offering information and services
for visitors and tourists, including hotel bookings, excursions,
dining recommendations, brochures, maps, pamphlets, and
general information, and such other related services as
would be customarily offered in welcome centers in first-
class, high end tourist destinations. Should a third-party
entity be contracted by MDPL to operate and manage the Art
Deco Visitor's Center, such third-party entity and its
agreement with MDPL shall be subject to the prior review
and written approval of the City Manager.
b. Art Deco Museum,telling the story of the Art Deco District by
providing materials on display. The Art Deco Museum shall N
be developed consistent with AAM standards (as defined in o;
Section 2(1) hereof). A permanent collection will interpret c
and explain the three (3) major architectural styles found in
the District (Mediterranean Revival, Art Deco, and MiMo). In
addition to a permanent collection, short-term exhibitions r,.
(lasting from one (1)to six(6) months)will offer deeper looks
at selected topics, and offer visual artists in the South Florida
area (who draw inspiration from the District and its history)
exhibition space to show and sell their work (subject to
obtaining the prior written approval for such proposed sale
from the City Manager or his/her authorized representative).
c. Art Deco Lecture and Film Hall.
A multi-purpose space (i.e. "black box") within the Premises
will be equipped with audio-video capability, flexible seating
arrangements, and sliding panels that will allow the space to
be used as an enclosed lecture hall(s) or screening room(s)
or that, when fully opened, may be used as additional
exhibition space for the museum. Lectures, on a variety of
6
.
topics and themes, will continue to be a core element of
MDPL's public programming. Additionally, it is envisioned
• that other organizations will be able to present lectures in
this space (under the auspices of MDPL). The screening
room(s)will screen films made during the first part of the 20
Century; present documentaries related to the period; ang
also screen works through partnering with the Wolfsonian
FIU,.the Louis Wolfson Il Media History Center, and other
South Florida film and video archives.
d. Barbara Capitman Research Archives.
This collection would be permanently housed on the
Premises and available, by appointment, to scholars or
researchers with an interest in Capitman's legacy and the
history of the Preservation Movement in Miami Beach.
e. Art Deco Academy/Tour School.
The Academy will offer residents and other interested
persons the opportunity to learn more about the City and the
Art Deco style. The Tour School will continue to recruit and
train volunteers for MDPL's walking tours of the Art Deco
District.
f. Preservation Education.
(i) Elementary through High School:
Using a curriculum designed in partnership with local
schools, students will participate in guided
explanations of the history surrounding them. The 713
preservation education program will also be used to
develop and train a group of student volunteers that "6
will undertake an updated survey of the National
co
• Register District.
a)
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(ii) College and Adult Continuing Education: a
In collaboration with the Florida International
University School (FIU) of Architecture, MDPL will
implement a four (4) week seminar program for
architecture and urban planning students to study in
Miami Beach to learn about the City's architectutial
styles, and explore the impact of historic preservation
and its effect on economic revitalization. MDPL will
supervise FIU architecture students who, in
conjunction with MDPL, will design and construct a
scale replica of the Art Deco Historic District. It is
anticipated that this project will commence and be
completed during the Term (in four (4) phases, within
two [2)academic years).
7
r '
g. Official Art Deco Gift Shop will provide for sale of affordable
and authentic Art Deco and Art Deco- themed merchandise
including jewelry, clothing, artworks, and souvenirs, as well
as books, CD's and DVD's providing
information/understanding of Art Deco, generally, and as it
• relates to the City. The Gift Shop shall also serve as the
ticketing location for MDPL's Historic District architectural
tours and for obtaining self-guided audio tours in a language
other than English.
h. MDPL Administrative Offices.
Facility Rental /Space Utilization.
The Premises will also be available for third party rentals for
{ limited private events such as wedding ceremonies and
receptions, . baptisms, bar/bat mitzvahs, birthdays!,
graduations, and other similar social events; ancillary events,
group meetings, and social functions related to convention
• and meeting business; public meetings; and educational
•
and/or cultural events/programs/performances that are
intended to be open and available to the general public
(hereinafter such intended third party use of the Premises
may also be referred to herein, individually, as an "event" or,
collectively, as the "events.") MDPL shall follow and adhere
to rental rates and policies and procedures which shall be
mutually developed by MDPL and the City and subject to
final approval by the City Manager; and which approval shall
be obtained no later than six (6) months following the
Commencement Date. The City approved rental rates and cviS
policies and procedures shall be attached as Exhibit "CI"
hereto. The City reserves the right to amend said rental
rates and other policies and procedures, in its sole
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discretion. `
co
Notwithstanding the City approved policies and procedures a
• (to be attached as Exhibit "C" hereto), or any other term or
condition of this Agreement, any use of the Premises (or any
portion thereof) for an event(s) identified in this subsection
4.2.2(i) shall also be subject to the following scheduling
requirements:
(i) Renters of the Premises (excepting the City) shall be
required to provide certificates of insurance
(evidencing appropriate insurance coverage), as
• determined by the City's Risk Manager (and
referenced within the attached Exhibit "D"). Copies
of these certificates shall be furnished to the City
Manager or his designee. Coverage shall be kept in
full force at all times throughout the period of intended
8
use. All such liability policies shall name MDPL and
the City of Miami Beach, Florida as additional insuredJ
(ii) In booking such events, MDPL shall use reasonable
commercial efforts to schedule the event outside of
the regular hours of operation of the museum and/or•
the Visitor's Center(as defined in Sections 4.2.2 (a)
and (b)), so as not to interfere with the use of those
portions of the Premises for their respective public
• purpose.
(iii) For events which are scheduled to be held during all
or any portion of the museum and/or Visitor's
Center's regular hours of operation, and that will
require a closure of all or a portion of those public
areas, MDPL shall be limited to scheduling a
maximum of six (6) such events per contract year
during the Term hereof. Approval of any events
which exceed the annual permitted maximum number
shall be subject to the prior written approval of the
City Manager, which approval, if given at all, shall be
at the City Manager's sole judgment and discretion. A
written request must be submitted by MDPL no later
than thirty (30) days prior to the requested date of the
• event but, in all cases, no later than the execution of
any third party agreement between MDPL and the
proposed renter. The notice shall also contain the
name of the event; the type of event and a brief
description; the scheduled date and time; and the
area of the Premises to be utilized (and whether the
event shall require the use of all or any portion of the o
museum and/or Visitor's Center). The notice shall
co
certify that MDPL has utilized any and all best efforts
• to schedule the event outside of the regular operating
as
hours of the museum and/or Visitor's Center, and n.
shall further set forth the reason(s) and necessity for
having the event during their respective hours of
operation. Notwithstanding, the City Manager or
his/her authorized representative may determine that
such events (whether the minimum number permitted
or any additional events submitted for approval)
require a Special Events permit from the City and
compliance with the City's Special Events
Requirements and Guidelines.
(iv) Renters/owners of the Premises shall be entitled to
secure their own food and beverage catering service
for the event. Notwithstanding, MDPL may providelto
9
such renters/users a list of "preferred" vendors that
are familiar with the premises.
Hereinafter, the City approved programs, activities, services, and uses by MDPL of the
Premises, as set forth in subsections (a) — (i) above, shall be collectively referred to as
the"uses"and/or the "approved uses".
j. Fundraising events for MDPL which are scheduled to be
held during all or any portion of the museum and/or Visitor
Center's regular hours of operation shall be limited to a
maximum of five (5) such events per contract year during the
Term hereof. Approval of any MDPL fundraising events
which exceed the annual permitted maximum number of
fundraising events shall be subject to the prior written
approval of the City Manager, which approval, if given at all,
shall be at the City Manager's sole judgment and discretion.
Notwithstanding, the City Manager or his/her authorized
representative may determine that such events (whether the
minimum number permitted or any additional events
submitted for approval) require a Special Events permit from
the City and compliance with the City's Special Events
Requirements and Guidelines.
k. Additionally, subject to MOPL's obtaining the prior written
approval of the City Manager or his/her authorized
representative and, if deemed required by the City Manager
or his/her representative (as a condition of any such City
• approval), subject further to MDPL obtaining a Special
Events permit from the City and compliance with the City's
Special Events requirements and guidelines, MDPL shall tie
entitled to the periodic limited, non-exclusive use of that
certain public outdoor area situated between the 10th Street ti
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Auditorium and the Beach Patrol Headquarters building,
which outdoor area is also commonly referred to as the
"breezeway" and is generally described in the sketch
attached as Exhibit A-1 hereto.
4.3 Art Work and Exhibitions.
4.3.1 With the exception of the Gift Shop and art work
displayed in the short term exhibits by local visual
artists (as one of the uses of the Museum pursuant to
Section 4.2.2(b)), any art work or any other
goods/objects/materials (which may include, without
limitation, historical documents and artifacts, antique
• furnishings and/or other period goods such as antique
jewelry and clothing), intended for display and
exhibition on the Premises, including, without
limitation, art work exhibited or displayed in the Art
10
Deco Museum, not included within the preceding
exception, shall be for public cultural purposes only'
and shall not, under any event or circumstances, be;
displayed, exhibited, or otherwise utilized or
associated in connection with any commercial
purpose whatsoever.
4.3.2 WITH THE EXCEPTION OF THE GIFT SHOP AND
ART WORK DISPLAYED AS PART OF THE SHORT
TERM EXHIBITS BY LOCAL VISUAL ARTISTS (AS
ONE OF THE USES OF THE MUSEUM PURSUANT
TO SECTION 4.2.2(b), AND WHICH SALE HAS
BEEN APPROVED BY THE CITY MANAGER
PURSUANT TO THE PROCEDURES THERETO)! '
THERE SHALL BE NO SALE OF ART WORK OR
OF ANY OTHER GOODS/MATERIALS/OBJECTS
DISPLAYED AND/OR EXHIBITED ON THE
PREMISES, DURING SUCH TIME AS SAID ART
WORK (OR ANY OF SAID OTHER
• GOODSIMATERIALSIOJBECTS) IS/ARE
PHYSICALLY ON THE PREMISES, NOR SHALL
ANY RELATED MATERIALS AND/OR
DOCUMENTS ISSUED BY MDPL AND/OR ANY
THIRD PARTIES WITH REGARD OR IN RELATION
TO THE ART DECO VISITOR'S CENTER OR THE
PREMISES REFERENCE THAT ANY ART WORK
OR OF ANY OTHER
GOODS/MATERIALS/OBJECTS EXHIBITED OR
OTHERWISE DISPLAYED ON THE PREMISES IS
INTENDED OR OFFERED FOR SALE OR RE-
SALE, OR FOR ANY COMMERCIAL USE, o
ACTIVITY, OR PURPOSE. MDPL HEREBY
ti
WARRANTS, REPRESENTS AND COVENANTS -
THAT THE SOLE AND PRIMARY USE OF THE &co
PREMISES SHALL BE AS A PUBLIC CULTURAL a
FACILITY OF THE CITY OF MIAMI BEACH (AND
NOT AS A PRIVATE OR QUASI-PRIVATE
COMMERCIAL ART GALLERY WHERE EXHIBITED
ART WORKS (OR OF ANY OTHER 1
• GOODS/MATERIALS/OBJECTS ARE INTENDED
TO BE EXHIBITED FOR SALE OR RE-SALE). ANY
VIOLATION OF THIS SECTION BY MDPL SHALL
RESULT IN IMMEDIATE TERMINATION OF THIS
AGREEMENT.
4.3.3 Notwithstanding Sections 4.3.1 and 4.3.2, the parties
acknowledge that MDPL, and/or third parties
(renters/users) scheduled through MDPL, may hold
certain events on the Premises which entail the
11
• limited sale of goods and services, and which may
•
include the sale of art work (and/or other goods and
services), as part of a "silent auction" (or similar'
event) for charitable or fundraising purposes. Such
events shall be expressly excluded from the
prohibition against the sale of art work (and other
goods/materials/objects) on the Premises (pursuant to
Sections 4.3.1 and 4.3.2); provided, further, that the
event (silent auction or charity/fundraiser) in question
is directly related to the primary/main event held
and/or booked on the Premises and, accordingly,
shall terminate upon the conclusion of the
primary/main event.
4.3.4 MDPL shall be solely responsible (including, without!
limitation, any and all costs associated therewith) for
insuring and securing any art work displayed and/or
exhibited on the Premises.
SECTION 5. OPERATION AND MANAGEMENT OF THE PREMISES.
5.1 Subject to the objectives and approved uses in Section 4, and any and all
other terms, limitations and required approvals contained in this)
Agreement, MDPL is authorized and required, and shall have the right to:
a. Manage and operate the Premises, and MDPL's activities, services,
and programs thereon, for the purpose of coordinating
implementing, and supervising all approved uses;
N
b. Maintain and provide for the day-to-day maintenance and E
housekeeping of the Premises; a
• � ti
c. Supervise and direct all MDPL employees, officers, agents, co
contractors, volunteers, invitees, visitors, and guests on the
Premises;
a
d. Maintain detailed, accurate and complete financial and other
records of ail of its activities under this Agreement in accordance
with generally accepted accounting principles. All financial records
maintained pursuant to this Agreement shall be retained by MDPL
as long as such records are required to be retained pursuant to
Florida Public Records Law, and shall be made available upon
reasonable notice by the City;
e. Develop and implement programs and activities which support and
promote the objectives and approved uses (as set forth in Section
4); and
• 12
f. Coordinate and cooperate with the City for use of the Premises by
the City, as set forth in Section 10 hereof, which coordination and
cooperation shall not be unreasonably withheld or delayed.
5.2. The parties agree and acknowledge that, in furtherance of, and consistent,
with, the objectives and approved uses, MDPL and the City may agree to'
mutually coordinate, sponsor and provide certain additional recreation and
• leisure activities and/or programs on the Premises. The City and MDPL
shall mutually agree upon and approve any such activities and/or
programs in advance of their implementation; the programs and/or
activities must be consistent with the operation of Lummus Park and the
Premises; and may not materially interfere with the operations of Lummus
Park and the Premises. Subject to the preceding criteria, MDPL and the
City further agree that each party will be responsible for its respective
costs associated with the provision of said activities and/or programs.
5.3 MDPL shall be solely responsible for procuring, negotiating, executing,
administering, and assuring compliance with any and all contracts
including, without limitation, any contracts or agreements related to i) the;
use of the Premises for exhibitions, including, without limitation, display
and exhibition of art work and/or historic objects, artifacts, and materials,
and any other goods to be displayed or exhibited on the Premises'
(whether for a specific exhibition or otherwise); and/or ii) third party Tent*
and/or use of all or any portion of the Premises (excluding any City use(s)I
• thereof). Prior to the Commencement Date, MDPL shall submit its
proposed standard form contracts for, respectively, i) exhibitions; ii)
1
display and exhibition of art work and/or historic objects, materials and any
other goods (if not part of an exhibition); and iii) third party rental/use of
the Premises, to the City Manager, for his review, comment, and approval:
Once approved, MDPL shall use such forms in furtherance of its
objectives and approved uses hereunder, and shall not materially deviate t°
from the terms contained in such forms without obtaining the prior writtenco
approval of the City Manager, which approval shall not be unreasonably m
withheld. a
a_
MDPL shall also require all users of the Premises to execute (among the
terms of the aforestated form contract or in a separate written instrument)
an agreement to indemnify defend and hold harmless the City.
MDPL shall not rent, license or allow the use of all or any portion of the
Premises to other than short-term users except as otherwise provided fdr
in Section 4.2.2(a). MDPL shall require that all users of the Premise
provide certificates of insurance evidencing appropriate insurance and any
other insurance required by the applicable form agreement. Copies Of
these certificates shall be furnished to the City Manager or his designee
prior to any exhibition or third party use. Such insurance shall be kept in
force at all times by all licensees, users, lessees, concessionaires or any
and all other such third parties. All liability policies shall name the City of
Miami Beach, Florida and MDPL as additional insureds.
13 •
5.4 The City Manager shall have the right to prohibit certain events or uses,
including exhibitions, from occurring on the Premises, upon the City
Manager's reasonable determination that such event, use, or exhibition
might present unreasonable safety concerns, or be a threat to the health,
safety and morals of the public. Notice of any such determination shall be
sent by written notice to MDPL within fourteen (14) days after the City
Manager has received the booking report from MDPL (as required under'
Section 5.6) that identifies the potential event, use, or exhibition and, if
Such determination is not delivered within such fourteen (14) day period,'
then the event, use, or exhibition may be held. Similarly, the City Manager
shall have the right to remove or relocate the exhibition of a particular art'
work or other work(whether in conjunction with an exhibition or otherwise)'
from public display if, upon the City Manager's reasonable determination,,
such art work or other work might present unreasonable safety concerns'
or be a threat to the health, safety and morals of the public.
5.5 With regard to any use of the Premises (whether currently contemplated in
this Section 4 or as may be subsequently proposed), in the event that
MDPL seeks to use the Premises for additional programs, services,'
activities, and uses which are materially different than the approved uses',
(as enumerated in Section 4.2.2), then each such proposed new program,
service, activity and use must be (i) consistent with the approved uses (as
defined herein), and (ii) subject to the prior written approval of the City
Manager. MDPL shall request such approvals in writing thirty (30) days
prior to the proposed first date of such program, service, activity and useJ
The City Manager shall have fourteen (14) days from the date of receipt of
the written request to reply in writing to MDPL. Any and all approvals shall
not be unreasonably withheld or delayed. In the event of approval by the
City Manager, all such new programs, services, activities, and uses shall
be memorialized by the writing approving such programs, services, °
co
• activities, and uses; sent to MDPL; and incorporated with the otherco
approved uses in this Agreement (as evidenced by the City writing
approving same). ri
5.6 MDPL shall provide the City Manager or his designee with a quarterly
written report of all events, scheduled in the Premises for the up-coming
quarter and, with each such report, shall also report on the events which
actually occurred during the previous months, and the number of persons
participating in those events.
5.7 The Premises shall be used by MDPL solely and exclusively for the
approved uses set forth in Section 4.2 (or such other uses as may be
approved by the City pursuant to the established procedures in Section
5.5). It is understood and agreed that the Premises shall be used try
MDPL during the Term of this Agreement only for the purposes and/or
uses described in (and/or otherwise approved pursuant to) Section 4.2,
and for no other purposes or uses whatsoever. In the event that MDI?L
uses the Premises for any purpose(s) and/or use(s) not expressly
14
permitted in Section 4.2, such use(s) shall be considered a default underl
this Agreement, and the City shall be entitled to all remedies, including
termination of this Agreement, as set forth in Section 27 hereof. In
addition, notwithstanding any other term of this Agreement, the City shall
be entitled to seek immediate relief, whether at law or equity, to restrain'
such improper use(s).
5.8 Hours of Operation.
The City and MDPL agree that normal hours of operation for the Premises
shall be as follows:
Art Deco Visitor's Center Museum
Tuesday—Sunday: 10:00 AM—4:00 PM
Art Deco Visitors Center
Monday - Sunday: 10:00 AM—4:00 PM •
Art Deco Visitor's Center Gift Shop
Sunday—Wednesday: 10:00 AM- 7:00 PM
Thursday—Saturday: 10:00 AM— 10:00 PM
MDPL Administrative Offices
Monday— Friday: 10:00 AM—4:00 PM
The parties recognize and acknowledge that, under certain circumstances
(i.e. certain events under Section 4.2.2(i), MDPL's fundraisers (Section
4.2.2(j)), a City use, or approved special events), MDPL may be permitted
to extend its hours of operation for all or a portion of the Premises during
the duration of the actual event. However, any prolonged extension of any
or all of the hours of operation for the Premises shall be subject to the N
prior written consent of the City Manager (which consent shall not be o
unreasonably withheld or delayed). r
In no event shall the Premises' normal hours of operation (as set forth o
above) be shortened without the prior written consent of the City Manager. a
SECTION 6. REVENUE FROM PREMISES-RELATED ACTIVITIES/FINANCIAL
RECORDS AND REPORTS.
8.1 Revenue from Premises-Related Businesses/Activities.
The City acknowledges that MDPL may derive revenues from activities it
conducts on the Premises, including,without limitation, third party rental of
the Premises (as contemplated in Section 4.2.2(i)), the gift shop, classes,
and tours. MDPL acknowledges that any and all such revenue generating
activities conducted from or on the Premises shall be directly related to
and consistent with the objectives and approved uses in Section 4. Any
revenue generating activities conducted (or contemplated to be
conducted) from or on the Premises shall first be approved, in writing, by
the City Manager, prior to commencement of same; which approval, if
15
given at all, shall be at the City Manager's sole discretion. Said approval
shall initially be obtained concurrent with the execution of this Agreement
by the parties, by submittal of proposed uses/business(es) to be'
conducted by MDPL on the Premises, which submission shall be attached
• and incorporated as Exhibit "B" hereto. Thereafter (and subject to
approval by the City Manager), said exhibit may be updated in writing by
the parties, to include any approved new use(s)/business(es) on the
Premises.
6,1.2 Cessation/Suscension of Approved Use(s) and/or Business
Activitv(ies).
Notwithstanding anything contained in this Agreement, in the event
that a particular use and/or revenue generating activity has been'
approved by the City Manager, and the City Manager thereafter,
upon reasonable inquiry, determines that the continuation of such.
use and/or activity is, or may be, inconsistent, contrary to and/ori
detrimental to the objectives and approved uses set forth in Section
4; and/or to the health, safety and/or welfare of the City's residents
and visitors; and/or incompatible with the public recreational
purposes and character of the Premises, then the City Manager,
• upon thirty (30) days prior written notice to MDPL, may revoke,
suspend, and/or otherwise disallow the objectionable use and/or
revenue generating activities, and MDPL shall immediately cease
and desist in providing, and/or continuing with, said use and/or
activities within the time period and in the manner prescribed in the
City's notice. In the alternative, the City Manager may allow MDPL
to continue with the subject uses, or activity(ies), subject to such
additional guidelines, as may be determined and established by the
City Manager, in his/her sole and reasonable discretion and
judgment. co
6.2 Financial Records and Reports.
co
MDPL shall maintain on the Premises; or (if different) at the location set
forth in the Notices section of this Agreement; or at such other locationco
within Miami-Dade County, Florida, true, accurate, and complete records a.
and accounts of all receipts and expenses for any and all uses, serviced,
programs, events, and activities (including, without limitation, all revenue
generating activities) conducted on the Premises, and shall give the City
Manager or his/her authorized representative access during normal
business hours to examine and audit such records and accounts. •
Throughout the Term, and no later than one hundred and twenty (120)
days following the closing of the City's fiscal year (October 1st i--
September 30m), MDPL shall provide the City Manager with an annual
report of all uses, services, programs, events and activities (including,
without limitation, all revenue generating activities broken down into the
percentage categories set forth in Section 6.3 hereof) conducted on the
Premises for the prior year, along with audited financial statements. Said
16
statements shall be certified as true, accurate and complete by MDPL and
by its certified public accountant.
6.3 All revenues received by MDPL in connection with any approved use
and/or revenue generating activity shall be retained by MDPL, to be used
and/or dedicated exclusively for the following purposes: 1) fifty percent
(50%) of revenues shall be used to fund MDPL's management, operation,
maintenance and programming of the Premises, as contemplated in the
Agreement, and 2) fifty percent (50%) shall be used to support MDPL's
educational and advocacy programs.
--- , 7
- : - _ ; - • _ _ _ , - - - --
. For purposes herein, "revenues" shall
be also deemed to include unrestricted public/private grant funding, and
unrestricted donations and contributions received by MDPL, whether or.
not specifically ear-marked toward the operation, management,
maintenance and programming of the Premises.
6.4 No portion of the net earnings resulting from the activities of MDPL on the/
Premises shall inure to the benefit of any private individual.
SECTION 7. BUDGET AND FUNDING FOR THE PREMISES.
7.1 Throughout the Term, MDPL shall prepare and present, by May 15th of
each year, a proposed, detailed line item annual operating budget for the
Premises for each City fiscal year (October 1st — September 30th) during
the Term hereof, for review and approval by the City Manager. Saidco
budget shall include a projected income and expense statement; projected
year end balance sheet; statement of projected income sources; and
application of funds. Additionally, the budget shall also include, without a
limitation, the following detailed projections:
a. Gross revenues by categories from all revenue sources and
revenue generating activities derived on the Premises; t
b. Operating expenses;
c. Administrative, labor and general expenses;
d. Marketing, advertising and promotion expenses;
e. Utility costs;
f. Regular repairs and maintenance costs; and
17
g. In addition to subsection (f) hereof, MDPL shall identify for the City,
any required capital maintenance, and repair, or replacement of
capital improvements and infrastructure. In conjunction with this
subsection (g), MDPL agrees to allow the City and/or its authorized
representative(s) access to the Premises (as provided in Section 18
hereof) for the purpose of the City conducting its own facility
assessment.
h. Commencing with the second contract year of the Agreement, and
thereafter throughout the Term, MDPL shall also include a copy of
the approved annual operating budget for the prior contract year,
detailing actual costs, expenditures and revenues for said budget
year.
7.2 Programmatic Plan.
Accompanying MDPL's proposed annual budget shall be the
programmatic plan for the Premises for the upcoming City fiscal year,
detailing the (then-known) planned uses, services, activities, events,
programs, and operations, and (if readily available or known) the
estimated number of users anticipated.
SECTION 8. INTENTIONALLY OMITTED.
SECTION 9. MAINTENANCE, REPAIRS, AND ALTERATIONS.
9.1 Generally.
Throughout the Term, MDPL shall be solely responsible (including any'
and all costs associated therewith) for maintaining the interior of the
Premises (and all improvements, furnishings, fixtures, and equipment (NI
thereon) in good condition and working order, including, without limitation,
the plumbing, doors, and windows, and will not suffer or permit any strip or co
waste of the Premises.
CD
(13
Except as expressly provided in this Agreement, the parties acknowledge a
that MDPL shall not be responsible nor required to pay for any costs
related to capital improvements or infrastructure repair and/or replacement
Including, without limitation, the building's roof, HVAC, major plumbing,
sewer lines, and electrical, and other infrastructure and structural
elements. Notwithstanding the preceding, MDPL shall provide the City
with prompt notice of needed capital and/or infrastructure repairs that are
deemed to be within the City's maintenance obligations, as set forth
herein.
MDPL shall assume sole responsibility and expense for day-to-day
housekeeping, janitorial services, and routine maintenance of the
Premises. This shall include, without limitation, daily removal of litter,
garbage and debris generated by MDPL's use of the Premises, including
all garbage disposal generated by its operations and activities.
18
9.2 Intentionally Omitted.
9.3 Intentionally Omitted.
9.4 Labor/Personnel/Materials/Equipment/Furnishings.
MDPL shall supply, at its sole cost and responsibility, all labor, personnel,
materials, equipment, and furnishings, as reasonably required, to operate
and maintain the Premises in good condition and working order, and so
that they may be fully utilized in accordance with their intended use
including, without limitation, the objectives and approved uses set forth
herein; and in accordance with the first-class standard set forth In Section
4.1.2. In the event any materials, equipment, and/or furnishings are lost,
stolen, or damaged, they shall be promptly replaced or repaired at the sole
cost and expense of the MDPL.
9.5 Intentionally Omitted.
9.6 Security.
MDPL shall be responsible for and provide reasonable security measures
as may be required to protect and secure the Premises and any facilities,
materials, furnishings, fixtures, and equipment (FFE), thereon. Under no
circumstances shall the City be responsible for any stolen or damaged
materials or FFE, nor shall the City be responsible for any stolen or
damaged personal property of MDPL and/or its officials, employees,'
contractors, volunteers, patrons, guests, invitees, and/or any other third
parties.
9.7 Additional Improvements/Alterations.
In the event that MDPL desires or deems it appropriate to make
alterations, additions, or improvements to the Premises, it will submit, •
plans for same to the City, for the prior written approval of the City ;••
Manager. No such alterations, improvements, or additions shall be made
without the express written approval of the City Manager and, if approved,;
shall be a MDPL's sole cost and responsibility, and shall become the' •
property of the City upon completion of same. MDPL shall not have the
right to create or permit the creation of any lien attaching to the Premises
as a result of any such alterations, improvements, or additions.
SECTION 10. CITY USE OF PREMISES.
10.1 Use by the City.
Upon no less than fifteen (15) days prior written notice to MDPL, the City
shall have the right to use the Premises, or any part thereof, subject to
availability, for the purpose of providing City-approved or sponsored public
recreational, cultural, educational and/or other programs, meetings, and/o'r
events, as may be deemed appropriate by the City Manager, in his/her
sole and reasonable discretion, and without the payment of any rental or
19
I I
use fee, except that direct out-of-pocket expenses incurred in connection
with such uses shall be paid by the City.
SECTION 11. MDPL'S FINANCIAL CONTRIBUTION.
The City and MDPL agree and acknowledge that a vital'component of MDPL's mission
statement with respect to this Agreement is to use commercially reasonable efforts to
obtain public/private funding contributions for the continuous operation, management,
maintenance and programming of the Premises in accordance with the highest levels of�
service and the first-class standards set forth herein. Accordingly, MDPL hereby
represents that it shall use commercially reasonable efforts with respect to undertaking
a coherent and consistent fund-raising effort to fund the management, operation, and
maintenance of the Premises.
•
MDPL further acknowledges and understands that the City shall in no way be obligated
to supplement and/or otherwise contribute any funds for MDPL's management,
operation, maintenance, and programming of the Premises.
SECTION 12. ASSIGNMENT.
MDPL may not assign this Agreement, or any part thereof, without the prior written
approval of the City, which approval, if given at all, shall be at the sole discretion of the
Mayor and City Commission. This Agreement is made with the understanding that
MDPL shall at all times, throughout the Term hereof, remain a not-for-profit corporation.'
In the event that MDPL ceases to be a riot-for-profit corporation, or the City, through the'
City Manager, in his/her reasonable discretion and judgment, determines that the,
Premises are not being used in accordance with the objectives and approved uses in
Section 4, then this Agreement shall be subject to termination upon thirty (30) days)
written notice by the City Manager to MDPL.
SECTION 13. USE OF THE PARK IS PRIMARY. •
Lummus Park is for the use of the public. The public's right to use Lummus Park shall
ai
not be substantially and/or materially infringed upon by any act of MDPL. MDPL shallco
use best efforts to assure that the uses and activities conducted by MDPL on the °-i
Premises shall not substantially and/or materially interfere with the public's right to use
Lummus Park.
SECTION 14. PERMITS, LICENSES, COMPLIANCE WITH LAWS.
MDPL agrees to obtain and pay for all permits and licenses, as may be necessary and
required by the City (and/or other applicable regulatory bodies),for the conduct of its
uses and activities on the Premises. MDPL shall comply with all rules, regulations and
laws of the City, Miami-Dade County, the State of Florida, and the U.S. Government,
whether now in force or hereinafter adopted, and as same may be amended from time
to time.
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SECTION 15. UTILITIES, RESPONSIBILITY FOR TAXES AND
ASSESSMENTS.
15.1 Utilities.
MDPL shall be solely responsible for and shall pay (whether to the City or,
directly to the utility) before delinquency, any and all charges for utilities on
the Premises (including, without limitation, water, electricity, gas, heating,
cooling, cable, interne, `telephone, sewer, trash collection, etc.).
Notwithstanding the preceding paragraph, starting on the Commencement
Date, MDPL shall reimburse the City a flat fee for water and electricity
costs, in the amount of One Thousand Nine Hundred Ninety Two and
12/100 ($1,992.12) per month. The City reserves the right, at its sole
discretion, at any time during the Term, to adjust the monthly flat fee paid
by MDPL, upon thirty(30)days prior written notice to MDPL.
15.2 Procedure If Taxes Assessed.
MDPL agrees to, and shall pay before delinquency, all taxes and
assessments of any kind assessed or levied, whether upon MDPL or the
Premises, by reason of this Agreement or by reason of any use(s) and/or
activity(ies) of MDPL upon or in connection with the Premises.The parties
agree that MDPL's operation and use of the Premises is for public
purposes and, therefore, no ad valorem taxes should be assessed by the
Miami-Dade County Tax Appraiser. If, however, taxes are assessed by the
Property Tax Appraiser, MDPL shall be solely responsible for payment of
same.
SECTION 16. SIGNAGE/NAMING RIGHTS.
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16.1 Generally.
MDPL shall provide, at its sole cost and responsibility, any required
signage on the Premises, subject to the prior written consent of the City co
Manager (which shall not be unreasonably withheld or delayed), and
subject further to all applicable planning and zoning requirements of the
City. a
All signage (whether exterior or interior) shall be subject to the City
Manager's prior' written approval (which shall not be unreasonably -
withheld or delayed), as to size, location, materials, and aesthetics. MDPL
agrees that it shall bear ail costs to obtain and install any new signage
(including, without limitation, any costs related to obtaining all required
approvals and/or permits).
16.2 Naming Rights.
The City reserves the name-in-title rights (i.e. the right to name) in
Lummus Park and all or any portion of the Premises (including, without
limitation, all or any exterior or interior portions thereof), and all revenue(s)
that may be derived therefrom.
21 •
1
MDPL shall Include the name of the City of Miami Beach in its
publications, advertising, promotions, websites, announcements, and
other similar and related materials referring to the Premises; provided;
however, that MDPL shall not use the City's name and/or logo in any of
the aforestated medias and/or materials issued by MDPL, or in any other
manner (whether express or implied), for the purpose of soliciting funding;
donations, and/or other monies for the Premises (other than to identify the
location of the Premises as being situated within the City of Miami Beach),
without the express written consent and/or permission of the City
Manager.
SECTION 17. FORCE MAJEURE.
17.1 The performance of any act by MDPL or the City hereunder may be
delayed or suspended at any time while, but only so long as, either party
is hindered in or prevented from performance by Acts of God (including
without limitation hurricanes), the elements of war, rebellion, strikes, lockf
outs, fire, explosion, or any other casualty or occurrence not due to either
MDPL's and/or the City's negligence and beyond the reasonable control of
the parties; provided, however, that if the condition of Force Majeure
exceeds a period of 180 days, then either the City or MDPL may, at their
respective option and discretion, terminate this Agreement upon written
notice to the other party.
17.2 Premises Unusable, �
In the event a Force Majeure renders the Premises unusable, in whole or
in part, as determined in the reasonable judgment and discretion of the
City Manager, the City may, at its sole option and discretion; (i) elect, as
soon as practicable, to compel MDPL to utilize insurance proceeds to 0
repair the damaged property, and the Term of the Agreement shall be CNI
abated until such time as MDPL may re-open the Premises after
restoration or repair of the damaged property; or (ii) elect not to have c i
MDPL repair or restore the damaged property and, in such event, this
Agreement shall be terminated as of the date of said occurrence ofcci
damage or casualty. In the event the City elects option (i) above: (1) a
MDPL must give written notice to the City Manager, within sixty (60) days
receipt of the City's notice of election of option (i), that MDPL is willing to
undertake the repair of the damage with its own or other available funds;
(2) within twelve (12) months following such notice, MDPL shall prove, to
the City Manager's reasonable satisfaction and discretion, that it has
adequate funds immediately available to undertake the repair; and (3) the
City and MDPL, each acting in its reasonable discretion, shall agree within
a reasonable time (but not to exceed six (6) months unless otherwise •
extended in writing by City Manager) after the City Manager deems that
MDPL has demonstrated that it has adequate funds to undertake the
repair, to the conditions, timing, plans, procedures, contractors,
subcontractors, disbursement mechanisms, and other matters with
respect to the repair; and (4) MDPL must complete any and all repairs
•
•
22
and/or restoration no later than eighteen (18) months from the date of the;
City Manager's approval of MDPL's funding capability.
SECTION 18. INSPECTION.
MDPL agrees that the Premises may be inspected at any time upon reasonable notice
(whether written or verbal) by the City Manager and/or or his/her authorized]
representatives, or by any other State, County, Federal, and/or municipal officer or,
agency having responsibilities for inspections of the Premises and/or any operations
thereon. MDPL agrees to immediately undertake the correction of any deficiency cited
by such inspectors.
The City Manager and/or his/her authorized representatives, shall also have the right to
enter upon the Premises at all reasonable times to examine the condition and use
thereof (including, without limitation, for the purpose of assessing the condition of the
facility as referenced in Section 7.1(g)), provided that such right shall be exercised in
such manner so as not to materially interfere with MDPL's activities on the Premises.
Notwithstanding the preceding paragraph or anything contained in this Agreement, if the
Premises are damaged by fire, windstorm or by other casualty that causes the Premises
to be exposed to the elements, then the City Manager or his/her authorized
representatives may enter upon the Premises, without notice to MDPL, to make
emergency repairs; but if the City exercises its option to make emergency repairs, such
act or acts shall not be deemed to excuse MDPL from its obligation to keep the
Premises in repair. If City makes any emergency repairs pursuant to the terms hereof,
MDPL shall reimburse the City for all such repairs upon receipt by MDPL of City's notice
of repairs made and statement and proof of costs incurred.
SECTION 19. WAIVER OF INTERFERENCE.
� N
MDPL hereby waives all claims for compensation for loss or damage sustained by °
reasons of any interference with its operation and management of the Premises by any co
public agency or official as a result of their enforcement of any laws or ordinances or of
any of the rights reserved to the City herein. Any such interference shall not relieve
MDPL from any obligation hereunder. a.
SECTION 20. INSURANCE REQUIREMENTS.
20.1 MDPL shall maintain, at its sole cost and expense, the following types of •
insurance coverage at all times throughout the Term hereof:
a. General liability insurance with not less than the following limits,
subject to adjustment for inflation:
General aggregate $2,000,000
Personal and advertising (injury) $1,000,000 i
(Per occurrence) $1,000,000
Fire damage $ 300,000
Medical Expense $ 5,000
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b. Workers Compensation Insurance, as required under the Laws of
the State of Florida.
c. Automobile Insurance covering all owned, leased, and hired
vehicles and non-ownership liability for not less than the following
limits, subject to adjustment for inflation:
Bodily Injury $1,000,000 per person
Bodily Injury $1,000,000 per accident
Property Damage $ 500,000 per accident
d. Fire Insurance shall be the responsibility of MDPL.
The policies of insurance referred to above shall not be subject to
cancellation or changing coverage, except upon at least thirty (30) days
written notice to the City, and then subject to the prior written approval of
City Manager. MDPL shall provide the City with a certificate of insurance
for each such policy, which shall name the City of Miami Beach, Florida,
as an additional named insured. All such policies shall be obtained from
companies authorized to do business in the State of Florida with an A.M.
Best's Insurance Guide (latest edition) rating acceptable to the City,
through its Risk Manager, and any replacement or substitute company
shall also be subject to the approval of the City, through its Risk Manager.
Should MDPL fail to obtain, maintain or renew any of the policies of
insurance referred to above, in the required amounts, the City may deem
such failure an event of default hereunder, and at its sole option and
discretion (but not obligation), may obtain such insurance., Any sums
expended by the City in obtaining said insurance, shall be repaid by MDPL
to the City, plus ten percent (10%) of the amount of premiums paid to
compensate City for its administrative costs. If MDPL does not repay the
. City's expenditures within fifteen (15)days of demand, the total sum owed
shall accrue interest at the rate of twelve percent(12%) until paid.
20.2 Adiustment of Limits. •
All of the limits of insurance required pursuant to this Section 20 shall be
subject to review by the City and, in connection therewith, MDPL shall
carry or cause to be carried such additional amounts as City may
reasonably require from time to time, but City may not impose such new
limits any more frequently than once in every five (5) year period from the
Commencement Date. Any request by City that MDPL carry or cause to
be carried additional amounts of insurance shall not be deemed
reasonable unless such additional amounts are commonly carried in the
case of similar projects in South Florida of a size, nature and character
similar to the size, nature and character of the-Premises.
20.3 Subrogation.
The terms of insurance policies referred to in Section 20 shall preclude
subrogation claims against MDPL, the City and their respective officers,
agents, servants, and employees.
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SECTION 21. INDEMNIFICATION.
21.1 MDPL shalt indemnify, hold harmless and defend the City, its officers,
agents, servants-and employees, from and against any claim, demand or
cause of action of whatsoever kind or nature, including, but not limited to,
reasonable attorneys fees and cost(s) arising out of error, omission, or
negligent act of MDPL, and/or its officers, agents, servants, employees,
contractors, or volunteers under this Agreement.
21.2 In addition, MDPL shall indemnify, hold harmless and defend the City, its
officers, agents, servants and employees, from and against any claim,
demand or cause of action of whatever kind or nature arising out of any
willful misconduct of MDPL not included in Section 21.1 and for which the
City, its officers, agents, servants or employees are alleged to be liable.
This subsection shall not apply, however, to any such Iiability as may be '
the result of the gross negligence or willful misconduct of the City, its
officers, agents, servants or employees.
• 21.3 In addition to the indemnification requirements in Sections 21.1 and 21.2
above, MDPL shall also require any and all users of the Premises
(including, without limitation, exhibitors, owners of art work and/or other
works [including, without limitation, historical materials, artifacts, and
archives], and third party renters (except the City, etc.) to indemnify,
_ defend and hold the City harmless. This indemnity provision shall be
included in either MDPL's form agreements with any of the above users or
by separate written instrument duly executed between MDPL and the
user.
21.4 The provisions of this Section 21 shall survive the termination and/or
expiration of this Agreement.
SECTION 22. NO LIENS. ..
MDPL agrees that, it will not suffer, or through its actions or anyone under its control or
supervision, cause to be filed upon the Premises any lien or encumbrance of any kind.'
In the event any lien is filed, MDPL agrees to cause such lien to be discharged within.
ten (10) days therefrom, and in accordance with the applicable law and policy. if this is
not accomplished, the City may automatically terminate this Agreement, without further
notice to MDPL.
SECTION 23. MDPL EMPLOYEES AND MANAGERS.
23.1 The City and MDPL recognize that in the performance of this AgreementJ
it shall be necessary for MDPL to retain qualified individuals to effectuate
' and optimize MDPL's management and operation of the Premises. Any
such individuals, whether employees, agents, independent contractors,
volunteers, and/or other, employed, retained, or otherwise engaged by
MDPL for such purpose(s) shall not be deemed to be agents, employees
partners,joint ventures, or associates of the City, and shall not obtain any
25
rights or benefits under the civil service or pension ordinances of the City
or any rights generally afforded classified or unclassified employees of the:
City; further they shall not be deemed entitled to the Florida Worker's
Compensation benefits as employees of the City. Additionally, MDPL,
and/or any employees, agents, independent contractors, volunteers,
and/or others, acting under the authority and/or with the permission of.
MDPL for the purposes set forth herein, shall never have been convicted
of any offense involving moral turpitude or felony. Failure to comply with
this Section shall constitute cause for termination of this Agreement.
MDPL shall have an experienced manager or managers overseeing the
Premises at all times. Any criminal activity on the Premises caused by or,
knowingly permitted by MDPL shall result in automatic termination of this;
Agreement.
23.2 Contract Administration.
a. The City's contract administrator shall be the City Manager and/ort
his/her authorized designee. MDPL shall name a specific individual
to serve as its contract administrator.
b. The City's contract administrator shall have the authority to give all.
approvals for the City while administering this Agreement, with the
exception of items which would require City Commission approval.
The City's contract administrator:
•
(i) shall be the liaison between the City and MDPL on all,
matters relating to this Agreement;
(ii) shall be responsible -for ensuring that any information
supplied by MDPL is property distributed to the appropriate
City departments; andco
co
co
(iii) shall be responsible for contract compliance by MDPL
(including, without limitation, MDPL's activities a
programming, operations, management, and maintenance of
the Premises).
c. MDPL shall name an individual who shall serve as the general
manager of the Premises and who:
(i) shall be the liaison between the City and MDPL on all
matters relating to this Agreement;
(ii) shall be responsible for the day-to-day management and
supervision of the Premises; and
(iii) shall be responsible for providing supervision and direction
to MDPL and/or its employees, agents, contractors,
volunteers, and/or others.
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SECTION 24. NO IMPROPER USE.
MDPL will not use, and shall use its reasonable efforts to not suffer or permit any
person to use, in any manner whatsoever, the Premises for any unlawful, improper,
immoral or offensive purpose, or for any purposeotherwise in violation of any Federal,
State, County, or municipal ordinance, rule, order or regulation, or of any governmental
rule or regulation, whether now in effect or hereinafter enacted or adopted. Should
MDPL become aware of any such use by any person, it shall take corrective action in a
reasonable amount of time to stop such use. MDPL agrees not to use (or to permit use
of) the Premises for any offensive or dangerous activity, nuisance, or anything against
public policy.
SECTION 25. NO DANGEROUS MATERIALS.
MDPL agrees not to use or permit in, on, or within the Premises the storage and/or use
of gasoline, fuel oils, diesel, illuminating oils, oil lamps, combustible powered electricity'
producing generators, turpentine, benzene, naphtha, propane, natural gas, or other
similar substances, combustible materials, or explosives of any kind, or any substance
or thing prohibited in the standard policies of fire insurance companies in the State of
Florida. Any such substances or materials found in, on, or within the Premises shall be
immediately removed.
MDPL shall indemnify and hold City harmless from any loss, damage, cost, or expense
of the City, including, without limitation, reasonable attorney's fees, incurred as a result
of, arising from, or connected with the placement by MDPL of any "hazardous
'substance" or "petroleum products" in, on, or within the Premises as those terms are
defined by applicable Federal and State Statute, or any environmental rules and
environmental regulations promulgated thereunder; provided, however, MDPL shall
have no liability in the event of the willful misconduct or gross negligence of the City, its, TrI
agents, servants or employees. The provisions of this Section 25 shall survive the rn
termination or earlier expiration of this Agreement. c.
SECTION 26. NO CLAIM AGAINST CITY OFFICERS, EMPLOYEES, g I
INDIVIDUALS.
It is expressly understood and agreed by and between the parties hereto that all
individuals, employees, officers, and agents of the City are acting in a representative
capacity and not for their own benefit; and that neither MDPL, nor any of its employees
agents, contractors, volunteers, guests, invitees, and/or others, shall have any claim
against them or any of them as individuals in any event whatsoever in conjunction with
any acts or duties which are reasonably related to the performance of their duties.
SECTION 27. DEFAULT AND TERMINATION.
If either party fails to perform in accordance with any of the terms and conditions of this
Agreement, and such default is not cured within thirty (30) days after written notice is
given (or if not curable within thirty (30) days, the party has begun to take curative
action within thirty (30)days and is continuing to pursue such cure, but in no event shall
any cure period exceed a period of ninety (90) days from the date of the initial written
27
notice of default), the aggrieved party shall have the right to terminate this Agreement
and, as the case may be, either vacate or re-enter the Premises, without further notice
or demand. At its option, either party may also pursue any and all legal remedies
available to seek redress for such default. The default and termination rights afforded
the parties in this Section 27, shall in no way limit or otherwise preclude the City from
exercising such other rights to terminate this Agreement, as may be expressly provided
in other sections hereto.
SECTION 28. PROCEDURE UPON EXPIRATION AND/OR TERMINATION BY
CITY.
28.1 MDPL shall, on or before the last day of the Term herein, or the sooner
termination thereof, peaceably and quietly leave, surrender and yield unto
the City, the Premises, together with any and ail improvements and
fixtures located at or on the Premises and used by MDPL in the
management, operation and maintenance of the Premises (excluding any
furnishings, fixtures, and equipment, or other personal property which
can be removed without material injury to the Premises), free of all liens,
claims and encumbrances and rights of others, and broom-clean, and in
good order, condition and repair, reasonable wear and tear excepted. Any
property which pursuant to the provisions of this subsection is removable
by MDPL on or at the Premises upon the termination of this Agreement
and is not so removed may, at the option of the City, be deemed
abandoned by MDPL, and either may be retained by the City as its
property, or may be removed and disposed of by City, at the sole cost of
MDPL, in such manner as the City may see fit.
If the Premises are not surrendered at the end of the Term as provided in
this subsection, MDPL shall make good to the City all damages which the
City shall suffer by reason thereof, and shall indemnify the City against all.
claims made by a succeeding occupant (if any), so far as such delay is
occasioned by the failure of MDPL to surrender the Premises as and when' •
herein required.
•
28.2 MDPL covenants and agrees that it will not enter into agreements'
(whether express or implied) relating to the Premises for a period of time
beyond the stated expiration date of this Agreement.
SECTION 29. TERMINATION FOR LACK OF FUNDS.
In the event that MDPL loses its funding (including, without limitation, loss of its funding
due to a cancellation or major change by the U.S. government of the 501(c)(3) public
charity rules or the IRS taxable deductions rules which would delay or make it
impossible to collect donations), such that it can no longer manage, operate, maintain
and program the Premises in accordance with the objectives and approved uses and/or
in accordance with the first-class standards set forth herein, then the City may, at its
sole option and discretion: (i) supplement any lack or loss of funds in order to allow
MDPL to continue to manage and operate the Premises; or(ii) terminate this Agreement
28
pursuant to Section 27 hereof.
SECTION 30. NOTICES.
All notices from the City to MDPL shall be deemed duly served if mailed by registered or
certified mail to MDPL at the following address:
Miami Design Preservation League, Inc.
Attention: Executive Director
P.O. Box 190180
Miami Beach, FL 33119-0180
All notices from MDPL to the City shall be deemed duly served if mailed to:
City of Miami Beach
Attention: City Manager
1700 Convention Center Drive
Miami Beach, Florida 33139
with copies to:
City of Miami Beach
Attention: Director of Real Estate, Housing
and Community Development
1700 Convention Center Drive
Miami Beach, Florida 33139
MDPL and the City may change the above mailing addressed at any time upon giving
the other party written notification. All notice under this Agreement must be in writing.
SECTION 31. NO DISCRIMINATION.
CNI
MDPL agrees that there shall be no discrimination as to race, sex, color, creed, national o
origin, physical handicap, or sexual orientation in the operations referred to by this o
Agreement; and further, there shall be no discrimination regarding any use, service,
maintenance or operation of the Premises.All facilities located on the Premises shall be
made available to the public, subject to the right of MDPL to establish and enforce' °-
reasonable rules and regulations to provide for the safety, orderly operation, and
security of the facilities.
SECTION 32. VENUE I WAIVER OF JURY TRIAUDISPUTE MEDIATION.
32.1 This Agreement shall be governed by, and construed in accordance with,
the laws of the State of Florida, both substantive and remedial, without
regard to principles of conflict of laws. The exclusive venue for any
litigation arising out of this Agreement shall be Miami Dade County,
• Florida, if in state court, and the U.S. District Court, Southern District of
Florida, if in federal court. BY ENTERING INTO THIS AGREEMENT,
CITY AND•MDPL EXPRESSLY WAIVE ANY RIGHTS EITHER PARTY
MAY HAVE TO A TRIAL BY JURY OF ANY CIVIL LITIGATION RELATED
TO, OR ARISING OUT OF, THIS AGREEMENT.
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.
32.2 If a dispute arises out of, or related to, this Agreement, or the breach
thereof, and if the dispute cannot be settled through negotiation, the
parties agree first to try in good faith to settle the dispute by mediation
administered by the American Arbitration Association, or other similar,
alternative dispute resolution organization, person or source agreeable to
the parties, before resorting to litigation or other dispute resolution
procedure.
SECTION 33. INTENTIONALLY OMITTED.
SECTION 34. MISCELLANEOUS PROVISIONS.
I '
34.1 Citv's Governmental Capacity.
Nothing in this Agreement or in the parties' acts or omissions in
connection herewith shall be deemed in any manner to waive, impair, limit
or otherwise affect the authority of the City in the discharge of its police or
governmental power.
34.2 Entire Agreement.
(a) Entire Agreement.
This Agreement, together with the attachments hereto, contains all
of the promises, agreements, conditions, inducements and
understandings between City and MDPL concerning the operation
management, and maintenance of the Premises, and there are no
promises, agreements, conditions, understandings, inducements!
warranties or representations, oral or written, express or implied!
between them other than as expressly set forth herein and in such
attachments thereto or as may be expressly contained in any
enforceable written agreements or instruments executed
simultaneously herewith by the parties hereto.
a)
(b) Waiver, Modification, etc. cel
No covenant, agreement, term or condition of this Agreement shall a
be changed, modified, altered, or waived except by a written
instrument of change, modification, alteration, or waiver executed
by City and MDPL. No waiver of any default shall affect or alter this
Agreement, but each and every covenant, agreement, term and
condition of this Agreement shall continue in full force and effect
with respect to any other then existing or subsequent default
• thereof.
34.3 Remedies Cumulative.
Each right and remedy of either party provided for in this Agreement shall
be cumulative and shall be in addition to every other right or remedy
provided for in this Agreement, or now or hereafter existing at law or in
• equity or by statute or otherwise (except as otherwise expressly limited by
the terms of this Agreement), and the exercise or beginning of the
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-
exercise by a party of any one or more of the rights or remedies provided'
for in this Agreement, or now or hereafter existing at law or in equity or by
statute or otherwise (except as otherwise expressly limited by the terms of
this Agreement), shall not preclude the simultaneous or later exercise by
such party of any or all other rights or remedies provided for in this;
Agreement or now or hereafter existing at law or in equity or by statute or,
otherwise (except as otherwise expressly limited by the terms of this
Agreement).
34.4 Performance at each Party's Sole Cost and Expense.
Unless otherwise expressly provided in this Agreement, when either.party
exercises any of its rights, or renders or performs any of its obligations;
hereunder, such party shall do so at its sole cost and expense.
34.5 Time is of the Essence.
Time is of the essence with respect to all matters in, and requirements of,
this Agreement as to both City and MDPL including, but not limited to, the
times within which MDPL must commence and complete construction of
the Proposed Improvements.
34.6 No Representations by City.
City herein makes no representations as to the condition of the Premises.
34.7 Partnership Disclaimer.
MDPL acknowledges, represents and confirms that it is an independent
contractor in the performance of all activities, functions, duties and
obligations pursuant to this Agreement.
The parties hereby acknowledge that it is not their intention to create
between themselves a partnership,joint venture, tenancy in common,joint 5
tenancy, co-ownership or agency relationship for the purpose of this a)
Agreement, or for any other purpose whatsoever. Accordingly,
notwithstanding any expressions or provisions contained herein, nothing in
this Agreement, shall be construed or deemed to create, or to express an a
intent to create a partnership, joint venture, tenancy-in-common, joint
tenancy, co-ownership, or agency relationship of any kind or nature
whatsoever between the parties hereto. The provisions of this Section
34.7 shall survive termination and/or expiration of this Agreement.
34.8 Nota Lease.
It is expressly understood and agreed that no part, parcel, building,
structure, equipment or space is leased to MDPL; that this Agreement is 'a
management agreement and not a lease, and that MDPL's right to
operate, manage, and maintain the Premises shall continue only so long
as MDPL complies with the undertakings, provisions, agreements,
stipulations and conditions of this Agreement. •
Accordingly, MDPL hereby agrees and acknowledges that in the event of
31
termination of this Agreement, whether due to a default by MDPL or
otherwise, MDPL shall surrender and yield unto the City the Premises, in
accordance with Section 28 hereof, and the City shall in no way be
required to evict and/or otherwise remove MDPL from the Premises as if
this were a tenancy under Chapter 83, Florida Statutes, nor shall MDPL
be afforded any other rights afforded to nonresidential tenants pursuant to
said Chapter (the parties having herein expressly acknowledged that this
Agreement is intended to be a management agreement and is in no way
intended to be a lease).
34.9 No Third Party Rights.
Nothing in this Agreement, express or implied, shall confer upon any
person, other than the parties hereto and their respective successors and
assigns, any rights or remedies under or by reason of this Agreement.
34.10 City Representation on MDPL Executive Committee.
The City's representation on MDPL's Executive Committee (or such other
successor entity to the Executive Committee that MDPL may create during
the Term) shall be a number proportionate to the total number of members
of the Committee, but in no event less than thirty percent (30%). The
City's members shall all be voting members of the Executive Committee.
34.11 Limitation of Liability.
The City desires to enter into this Agreement placing the management and
operation of the Premises in the hands of a private (albeit not-for-profit)
entity only if so doing the City can place a limit on its liability for any cause
of action for breach of this Agreement, so that its liability for any such
breach never exceeds the sum of Ten and 00/100 Dollars. MDPL hereby
expresses its willingness to enter into this Agreement with a Ten and c
00/100 Dollar limitation on recovery for any action for breach of contract. a)
Accordingly, and in consideration of the separate consideration of Ten and (1)
00/100 Dollars, the receipt of which is hereby acknowledged,the City shall d
not be liable to MDPL for damages in an amount in excess of Ten and
00/100 Dollars, for any action for breach of contract arising out of the
performance or non-performance of any obligations imposed upon the City
by this Agreement. Nothing contained in this paragraph or elsewhere in
this Agreement is in any way intended to be a waiver of limitation placed
upon the City's liability as set forth in Florida Statutes, Section 768.28.
F:.atta AGUR\AGREEMENIIMDPL Management Agreement(Final 2-8•10).doc
•
32
IN WITNESS WHEREOF, the parties hereto have caused their names to be
signed and their seals to be affixed; all as of this day and year first written above.
• Attest: CITY OF MIAMI BEACH
tdaítck,1
Robert Parcher, City Clerk Je Libb' , ice-Mayor
Attest: MIAMI DESIGN PRESERVATION
LEAGUE, INC.
41 . .
•
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Secretary Charles Urstadt, Board C airperson
STATE OF FLORIDA )
} SS:
COUNTY OF MIAMI-DADE )
0 The foregoing instrument was ck,nowledged befo me this /� day of CO
de6A , 2010, by M50- end/pceaf ati41-City Clerk, or their
ignees respectively, on behalf of e City of Miami Beach, known to me to be the a
persons described in and who executed the foregoing instrument, and acknowledged to
and before me that they executed said instrument for the purposes therein expressed.
WITNESS my hand and official seal, this /J) day of AA-4"
.-
2010.
tNotary Public, State of Florida at are
Commission No.:
•'"• LUJAN BEAUCHAMP
My Commission Expires: ;'`'" MY COMMISSION#DD 539416 if
EXPVRES:Apsil29 2C19 APPROVED AS TO
tittr,,, ,aeeTr riPu K :;M�::
- FORM&LANGUAGE
&FO' EXECUTION
33
• •qty ttomey D to
STATE OF FLORIDA )
ss: 240S •7g.43 2D
COUNTY OF MIAMI-DADE )
The foregoing instrument was acknowledged before me this 74 day of
Net t , 2010, by Ck&Y Ie3 nr5}adf , on behalf of the Miami
Design Preservation League, Inc., known to me to be the persons described in and who
executed the foregoing instrument, and acknowledged to and before me that they
executed said instrument for the purposes therein expressed.
WITNESS my hand and official seal, this day of 124-p Y't
.AfatUdj—
Notary
Notary Public, State of Florida at Large
Commission No.:
My Commission Expires:
*- BUM WALarrt
MY COMMISSION•OD 513943
EXPIRES:Wry 1 21,2010;kc &d,,,Y„a.y,� ,.N J
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ART DECO WELCOME, CE,NTER.
BUSINESS PLAN
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Miami Design Preservation League/Art Deco Welcome Center Business Plan 1
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TABLE, OF CONTENTS
Executive Summary 3
Products and Services 4
Welcome Center 4
Walking Tour 4
Art Deco Museum 5-6
Lecture & Film Hall 6
Barbara Capitman Archive 7
Art Deco Tour Guide Academy 7
Preservation Education K-12 8
Preservation Educations College&Adult Ed. 8
Gift Shop 9
Advocacy 9
Educational Goals 10
Admission Costs 10
Hours of Operation 10
Standards for Development&Curation 11
Marketing Plan 13
Financial Plan 14
N
Projected Budget 14 0
Budget Narrative 15
Preliminary Museum Budget 16 a)
Potential Grants 16 a
Facility Rental 17
Rental Rates 17
Fee Scale 18
Facility Rental Contract 19/20
Proposed Event Schedule 21
Private Parters 22
Community Partners 23
Benchmarks: Five Years 24
Benchmarks: 12 months 25
Miami Design Preservation League/Art Deco Welcome Center Business Plan 2
ART DECO WELCOME cENThR-
Executive Summary
The beautifully renovated Art Deco Welcome Center at 1001 Ocean Drive, Miami
Beach, provides a permanent new home for Miami Design Preservation League and an
impressive first stop for tourists in South Beach. Educating visitors and residents about
the Miami Beach Art Deco Architectural District fosters an appreciation for the
community's heritage and style, which,in turn, facilitates the MDPL mission of
preserving, promoting and protecting the cultural, social, economic and architectural
integrity of the historic district.
With its central location and inviting facade, visitors will look to the Welcome Center as a
source of tourist information, including accommodations, dining and activities, etc.;
education about Miami Beach and the Art Deco District; and as a source of free
entertainment options. Residents will enjoy a range of passive programs, Including films
and lectures, and also actively participate in self-directed research projects and
preservation-education programs.
Miami Design Preservation League—the organization that recognized,founded, and o
continues to preserve,promote and protect the Art Deco Historic District—is committed
to providing a variety of services to the residents and visitors of our city. We are grateful m
to the City of Miami Beach for their years of support and partnership in helping MDPL
educate the public about the historic buildings that are the fabric of our city.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 3
Viral W4v1Mi^,Crmxt- ek c .:.:••acv!G-- ,...• a .,..
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Products & Services
Welcome Center '
True"welcome center'1
services, including hotel bookings, tour excursions, dining
recommendations, brochures, maps, pamphlets and general information, will be 1.
available throughout the day.The welcome center functions will take place In the MiMo-
styled lobby, an original element of the 1954 Leonard Glasser Ocean Front Auditorium,
and will also serve to draw visitors into the museum space.
These visitor services will be operated and managed by an independent contractor, ►
arranged and overseen by MDPL. Currently, MDPL is conferring with the GMCVB as I
well as Miami Beach Visitor's Center executive and State of Florida Visitor Center
expert, Donna Zemo,to develop a multi-faceted welcome center that is modeled after
best practice standards.
Walking Tours
Daily walking tours of the Art Deco District will take advantage of the new location, with
expanded offerings that Include twice-daily weekend tours (which adds an afternoon
departure) and a revised audio tour that will include an Italian language option adding to
the catalogue of German, French, Spanish, and Portuguese. Before the tour
commences,visitors will have the ability to view a brief video about the work of MDPL
and they will be encouraged to visit the museum at the conclusion of the tour to learn
more.
An hour-long presentation about the subject of Art Deco (both worldwide and in Miami
Beach) will be available for screening on days with inclement weather.This virtual tour
will allow visitors an opportunity to learn about the history of Miami Beach,the story of „
• the Art Deco style and MDPL's efforts to preserve the style—all in the climate-controlled
comfort of the screening room.
i In addition, Miami Design Preservation League has partnered with the American
Institute of Architects for their 2010 National Convention and Design Exposition in Miami '
Beach. Miami Design Preservation League has created four different tours throughout
Miami Beach that will showcase our city to thousands of architects and designers from
throughout the United States. MDPL also will host several events in the Art Deco
Museum for the local American Institute of Architects (AIA)chapter
Miami Design Preservation League/Art Deco Welcome Center Business Plan 4
1
•
Programs & Services continued
Art Deco Museum
The Art Deco Museum will allow MDPL another opportunity to tell the story of the Art
Deco District by providing materials on display.A permanent collection will interpret and
explain the three major architectural styles found in the District; Mediterranean Revival,
Art Deco and MiMo.These content areas will be further subdivided to detail elements
including streamlining, nautical influences and Miami Beach's role in World War II.
The permanent exhibit will include:
▪ Scale Model of Miami Beach-highlighting historic districts and allowing for arial
perspective of the island community.This large detailed model, placed on the
Northern interior wall of the exhibit hall will be created and designed with the
collaborative assistance of the Florida International University Architectural
College.The model will be revealed in phases.
• Interactive Touchscreen Computers featuring Miami Beach Architectural Styles-
Three podiums will encase touchscreen computers that focus on Mediterranean
Revival,Art Deco,and Mimo Architectural Styles. Each computer casing will be
designed featuring the traits of the particular style it features.The guests will be
able to scroll through images, pictures, and examples of each particular style
giving them a quick tutorial that will engage them in recognizing and appreciating
the distinct design features.
• History of Miami Beach Patrol Headquarters&Lifeguards- Because of the unique
view the museum visitor will have of the recently renovated Beach Patrol
headquarters building,through the eastern interior glass wall of the exhibit space, o
MDPL decided to leverage this as an educational tool to further impart the r--
importance
importance of historic preservation, and capture the fascinating history of the men
and women that have guarded the beach for so many years.Three large rolling cs,
cases will hold artifacts, pictures, equipment, and vintage uniforms and
photography.
• Preservation Heritage Video &Audio Archive- Capturing first person accounts of
Miami Beach's preservation history allows visitors to the museum to hear
individual memories and experiences of MDPL founders and supporters. Stories
captured will detail the struggle, success and long-term positive effects of Miami
Beach's National Historic Designation. Digital recordings of Preservation
Advocates include;Mayor&Commissioners both past and present, historians &
business professionals.The Heritage Archive will be located on the eastern side
of the southern facing exhibit wall.A large flat screen monitor mounted to the wall
will be connected to a computer that will house the video and audio digital
recordings. MDPL wants the guests to take their time enjoying the experience,
Miami Design Preservation League/Art Deco Welcome Center Business Plan 5
and designing the particular exhibit area to feel like a authentic deco living room
enhances and supports the stories imparted.
• Deco & Design- The middle portion of the southern wall will highlight Art Deco
style and design by demonstrating visually the relation between the home decor,
jewelry,clothing, and machinery to the elements of Art Deco style found on many
of the buildings.
While the permanent collection will remain fixed, but mobile,the short-term exhibits
(lasting from one to six months) will offer visitors a deeper look at selected topics.These
temporary exhibits will create compelling reasons for residents to visit the museum on a
regular basis.
A list of prospective subjects for short-term exhibits featured in the "Art Deco Gallery"
include:
• Barbara & Leonard: Finding Deco.
• Pauline ("Polly") de Lux Hirschmeyer: Ziegfeld Girl to Master Builder
• An exploration of electricity in the 1930s (and especially the art of neon)
• Carl Fisher and the building of Miami Beach
There are a large number of visual artists in South Florida who draw inspiration from the
District and its history.The Art Deco Gallery will offer these artists an exhibition space
for shows that are influenced by the Art Deco style. Selected by the MDPL Design
Committee, chosen artists will be given the opportunity to mount a show in the museum
space, and provide a public talk on their work. MDPL will function as the gallery
operator, receiving a commission on sales of any works in the show.
Art Deco Lecture& Film Hall N
A multi-purpose space withih the museum becomes the home for the lecture series. o
This"black box"space will be equipped with audio and video capabilities, flexible •-
seating arrangements and three large sliding panels that allow the space to alternately
serve as an enclosed lecture hall or that open to become an additional exhibit area. a
Lectures, on a variety of topics and themes, will continue to be a core element of MDPL
public programming. Because of the attractive nature of the space, coupled with
adequate technical resources,we hope that other organizations(the Miami Beach
Historical Association,for example)will be able to present lectures and talks in the
space under the auspices of MDPL.
Like the lecture series, the film series will benefit from the new space by allowing film
screenings to occur while the museum space is open. (This was not possible in the old
space.) By closing the sliding panels, a screening room can be configured to make it
possible to screen films during daylight hours, allowing an expanded schedule of films
and video events.
•
Miami Design Preservation League/Art Deco Welcome Center Business Plan 6
� 1
In addition to screening films made during the first part of the 20th century, the film
series will also present documentaries exploring topics that relate to the period.Also,
through the partnership with the FIU Wolfsonian,the collection of the Louis Wolfson II
Media History Center,and materials from their archive of South Florida video and film,
will be available for screening •
Barbara Capitman Research Archives
The valuable Barbara Capitman Archives will be housed at the Art Deco Welcome
Center.This collection would be available, by appointment,to scholars or researchers
with an interest in Capitman's legacy and the history of the Preservation Movement in
Miami Beach.
• Work has commenced on a project to create an electronic catalog of the materials in the
Capitman Archives that would be searchable via the Internet. Further, significant items
in the Archives are being scanned so that digital images will be available online. (The
large collection of historic postcards is the first in this digital imaging project.)
MDPL would like to encourage residents to move from being passive consumers of the
lecture and film series to become active public historians. By using the Capitman
• Archives, other historic collections available online and the great talent and passion
found in Miami Beach's historians, MDPL will offer the Research Archive, in an effort to
connect amateur historians with the resources they need to conduct research.
From genealogical research for someone building a family tree,to real estate agents
interested In creating a detailed history for a listing,the Research Archive program will
bring public historians, archivists and subject-matter experts together with residents to
provide assistance and guidance on personal history projects.These final projects will N
be, with the author's permission, available to the public through MDPL's online archives
and/or short-term museum exhibits.
0
rn
a>
Art Deco Academy/Tour School E1
The expanded offerings of the museum will provide an additional benefit to the Art Deco
Academy/Tour School program.The lecture hall will be utilized for the course, while
allowing the museum to remain open to the public, and the museum's exhibits will
provide additional teaching materials for the course.
While the Tour School component aims to recruit and train volunteer guides for MDPL's
walking tours, the Art Deco Academy offers residents an opportunity to learn more about
their city and the Art Deco style.The general Academy curriculum is ideal for the casual
student, and can be modified to provide specialized instruction for hotel concierge staff,
cab operators or other populations.
•
Miami Design Preservation League/Art Deco Welcome Center Business Plan 7
I i
Preservation Education: Elementary Through High School
Our preservation-education program utilizes the same resources of the Nearby History
and Art Deco Academy/Tour School programs to provide educational programs for local
schools. Using a schedule designed in partnership with local curriculum specialists,
students will participate in guided explorations of the history surrounding them.
Through the use of photography,videography, creative writing,visual art, and social
studies/history, students will research and collaboratively create multimedia
presentations that introduce and interpret their neighborhood and the importance of
preserving this heritage. Completed projects will become available through MDPL's
website for young preservationists.
The preservation education program will also be used to develop and train a group of
students and volunteers that will undertake an updated survey of the National Register
District.This core team will receive specialized instruction needed for the field work
required for the survey.
Preservation Education: College and Adult Continuing Education
Florida International University architectural students along with MDPL will design and
construct a scale replica of the Art Deco Architectural District.The project will be
completed in four phases/two academic years.
cn
MDPL in collaboration with Florida International University's School of Architecture will o
initiate a four-week summer education program for national and international college o
level architecture and urban planning students to study in Miami Beach and learn about
Miami Beach's architecture styles, and explore the overall impact of historic
preservation and its effect on economic revitalization. a
Developing and expanding upon the Art Deco tour guide training and elaborating on Art
Deco details such as terrazzo, cantilevered cement and ironwork, MDPL will develop
courses that qualify for State of Florida accreditation. Continuing education courses will
take place at the Art Deco Welcome Center and cater to architects, designers,
contractors and craftsmen. Depending on class sizes and space, open enrollment to
non-credit-seeking individuals will be available.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 8
Gift Shop
The customer base of the Official Art Deco Gift Shop is made up of U.S., European and
South American tourists who want to learn about Art Deco in general and, more
specifically,Art Deco architecture in Miami Beach.Visitors desire on-the-spot
information about how better to enjoy their limited time in Miami Beach. Many tourists
express an immediate need for understanding some of the history of both Art Deco and
Art Deco as it relates to Miami Beach.The Gift Shop strives to provide this information
in the form of books, CDs and DVDs that impart a"quick learn."
The Official Art Deco Gift Shop is also the ticketing location for MDPL's Historic District
architectural tours and for obtaining self-guided audio tours in a language other than •
English. In addition, the Gift Shop offers items for visitors to take home as mementos for
themselves and to give as gifts.The Resident Artist, who is also The Director of Retail
Operations, designs an array of Art Deco themed merchandise (jewelry, clothing, wall
art, etc.) to meet these needs. In addition the Gift Shop strives to represent local artists
by displaying and selling their works (most are in the Art Deco and MiMo style). In
general, the Gift Shop makes every effort to provide affordable and authentic Art Deco
items that will bring to our visitors good memories of being in Miami Beach (and upon
viewing in their homes, Inspire them to come back soon!),
Advocacy
A vital component of MDPL's mission has always been the vigilant defense of Historic
Preservation beginning with Barbara Capitman and the founding of our organization in
the unsuccessful advocacy protests against the demolition of the Senator and New
Yorker Hotels. And our core of 3-4 volunteer Advocacy Committee members are usually
available to attend City Commission and land Use Board meetings to speak on behalf of
MDPL on pertinent issues regarding historic preservation and the greater community.
0
Our MDPL Advocacy Committee is proud to note that at least three former members are
currently sitting on City of Miami Beach Land Use Boards.These graduates of our
advocacy experience realized that their highest effectiveness would be to serve directly
on a City board.And we regularly encourage all members of MDPL to become involved a
In our advocacy efforts and to volunteer for City boards and committees.
MDPL will continue to advocate before the City of Miami Beach Land Use, Planning,
Historic Preservation,Design Review Boards and City Commission regarding issues
that affect the integrity of our existing historic districts as well as for the quality of life
issues affecting residents.The Miami Design Preservation League MDPL's accessibility
and educational information offered through the many programs based out of the Art
Deco Welcome Center ultimately expand the Impact of MDPL's "preserve, protect, and
} promote" mission directive.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 9
Educational Goals-
The minimum educational goal for Miami Design Preservation League during the first
year of service beginning on the date of facility appropriation is as follows;
eight thousand (8000) residents and tourists participate in the guided walking tours,
one hundred (100) k-12 grade students participate in the guided walking tours,
one hundred (100) college level students participate guided walking tours,
twelve (12) lectures centered around mission related topics,
five (5)films centered around mission related topics
&two(2) temporary exhibits displayed in the Art Deco Welcome Center Museum.
Admission Cost
Miami Design Preservation League's museum, lectures, and films are free of charge
and will remain free of charge to all visitors. MDPL's Art Deco Weekend is also free of
charge with the exception of admissions charged by partner organizations at their
(Wolfsonian, Bass, New World Symphony,Arsht Center,the Colony, Miami City Ballet,
and the Jewish Museum of South Florida)
Guided Walking Tours are$20.00 per person
($15.00 to students, veterans, senior citizens and children under 12)
Audio Walking Tours are$15.00 per person
co
Hours of Operation
N
The hours listed below are the anticipated minimum hours of operation for the Miami rn
Design Preservation League's facilities. MDPL reserves the right to increase these rn
hours.
a-
The Art Deco Welcome Center Museum
Tuesday- Sunday 10 a.m.-4 p.m.
The Art Deco Visitors Center
• Monday- Sunday 10 a.m.-4 p.m.
The Art Deco Welcome Center Gift Shop
Sunday—Wednesday 10:00 a.m.-7:00 p.m.
• Thurs. Fri. & Sat. 10:00 a.m.- 10:00 p.m.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 10
Standards for the Development and Curation of Exhibits
The excerpt below constitutes American Association of Museums Standards for
U.S. Museums.The standards and characteristics are best practice levels that
all high functioning museums are expected to achieve.The Miami Design
Preservation League intends to benchmark the facility, exhibits, archives,
research and curation, along with the legal and ethical practices against the
characteristics listed below. By implementing the American Association of
Museum's recommendations MDPL prepares itself for a long term goals (in
approximately 4-6 years) of the Art Deco Welcome Center Museum seeking
appropriate accreditation from the American Association of Museums.
Accreditation Program Standards:
Characteristics of an Accreditable Museum
Approved by the American Association of Museum's
Accreditation Commission&Effective January 1,2005
Public Trust&Accountability
•The museum Is a good steward of Its resources held In the public trust.
•The museum identifies the communities it serves, and makes appropriate decisions in
how It serves them.
• Regardless of Its self-identified communities,the museum strives to be a good
neighbor In Its geographic area.
•The museum strives to be inclusive and offers opportunities for diverse participation.
•The museum asserts its public service role and places education at the center of that
role.
•The museum demonstrates a commitment to providing the public with physical and
intellectual access to the museum and Its resources.
•The museum Is committed to public accountability and is transparent in Its mission N
and its operations.
•The museum complies with local, state, and federal laws, codes, and regulations a�
applicable to its facilities, operations, and administration.
Mission & Planning •
•The museum has a clear understanding of its mission and communicates why it exists 4
and who benefits as a result of its efforts.
•Ail aspects of the museum's operations are integrated and focused on meeting its
mission.
•The museum's governing authority and staff think and act strategically to acquire,
develop, and allocate resources to advance the mission of the museum.
•The museum engages in ongoing and reflective Institutional planning that includes
involvement of its audiences and community.
•The museum establishes measures of success and uses them to evaluate and adjust
its activities.
Leadership &Organizational Structure
•The governance, staff, and volunteer structures and processes effectively advance the
museum's mission.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 11
l I
I '
•The governing authority, staff, and volunteers have a clear and shared understanding
of their roles and responsibilities.
•The governing authority, staff, and volunteers legally,ethically, and effectively carry out
their responsibilities.
•The composition, qualifications,and diversity of the museum's leadership, staff, and
volunteers enable it to carry out the museum's mission and goals.
•There is a clear and formal division of responsibilities between the governing authority
and any group that supports the museum,whether separately incorporated or
operating within the museum or its parent organization.
Collections Stewardship
•The museum owns, exhibits, or uses collections that are appropriate to its mission.
•The museum legally, ethically, and effectively manages, documents, cares for, and
uses the collections.
•The museum's collections-related research is conducted according to appropriate
scholarly standards.
•The museum strategically plans for the use and development of its collections.
•Guided by its mission,the museum provides public access to its collections while
ensuring their preservation.
Education&Interpretation
•The museum clearly states its overall educational goals, philosophy, and messages,
and demonstrates that its activities are in alignment with them.
•The museum understands the characteristics and needs of its existing and potential
audiences and uses this understanding to inform its interpretation.
•The museum's interpretive content is based on appropriate research.
• Museums conducting primary research do so according to scholarly standards.
•The museum uses techniques,technologies, and methods appropriate to Its
educational goals, content, audiences, and resources.
•The museum presents accurate and appropriate content for each of its audiences.
•The museum demonstrates consistent high quality in its interpretive activities. v
•The museum assesses the effectiveness of its interpretive activities and uses those N
results to plan and improve its activities. °
Financial Stability a�
•The museum legally, ethically, and responsibly acquires, manages, and allocates its
financial resources in a way that advances its mission.
•The museum operates in a fiscally responsible manner that promotes its long-term a_
sustainability.
Facilities & Risk Management
•The museum allocates its space and uses its facilities to meet the needs of the
collections, audience, and staff.
•The museum has appropriate measures to ensure the safety and security of people,
its collections and/or objects,and the facilities it owns or uses.
•The museum has an effective program for the care and long-term maintenance of its
facilities.
•The museum is clean and well-maintained, and provides for the visitors' needs.
•The museum takes appropriate measures to protect itself against potential risk and
loss.
American Association of Museums
(www.aam-us.org/museumresources/accred/upload/Characteristics.pdf
Miami Design Preservation League/Art Deco Welcome Center Business Plan 12
•
{
i•
Integrated Marketing Plan-
Advertising
MDPL capitalizes upon the organization's longstanding contacts in the local publishing)
media community to secure discounted ad rates, placements with strong impact and
visibility, and added-value components to maximize the marketing budget. The
2009/2010 advertising campaign featured the following:
• The Miami Herald •
• El Nuevo Herald
• CBS4 TV
• Magic 102.7
• WLRN
• Atlantic Broadband Cable
• Welcome/Bienvenidos Magazine (paid cover feature ad for the December/
January issue)
• Sunpost Newspaper
• The Wire Magazine
• Plum TV
• GMCVB Publications
• Collateral marketing materials for display in hotels and cooperative cultural
venues.
Public Relations and Outreach-
MDPL staff, board, and volunteers play a significant role in marketing the organization to
the public. Engaging our media partners in editorial coverage, utilizing public events to
interface with potential clients, visitors, and sponsors, and offering collaboration to
stimulate community recognition prove indispensable as free promotional ventures. N
MDPL cross markets events with all Miami Beach cultural anchors and many Miami o
Dade, Broward and Palm Beach County organizartions. For example,a relatively new
partnership with the Greater Miami Convention and Visitors Bureau Boutique Hotel
Group allows MDPL to support the Art Deco Hotel by offering discounted lecture and
conference space in our facility in exchange for their promotion of events,tours, and Art
Deco Education. •
Website-
The MDPL website and Art Deco Welcome Center online store received more then
100,000 hits in the past twelve months. Expanding MDPL web presence into social •
networking sites has helped the organization keep guests up to date with preservation
challenges, educational events, and fundraising programs. MDPL also links its
homepage to sponsor sites and partner organization.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 13
1 i
!f '
Projected Financials
Revenues FY 09/10 FY 10/11 FY 11/12 FY 12/13 FY 13/14 1 •
A Tours 113,400 119,070 125,023 131,275 137,840'
B Store Sales 260,000 300,000 330,000 360,000 400,000.
i f
{ i
•C Earned Revenues 63,500 150,000 150,000 170,000 170,000;
D Contributed Support. 300,000 310,000 320,000 330,000 340,000;
E ADW Revenue 200,000 250,000 250,000 250,000 250,000:
Total Revenue 936,900 1,129,070 1,175,023 1,241,275 1,297,840;
i
Expenses
F Business 15,500 13,000 14,000 15,500 15,500.
:G Operating 312,000 317,000 320,000 320,000 325,000!
H Payroll 210,000 220,000 230,000 260,000 270,000:
I Special Events 234,000 320,000 340,000 355,000 355,000] ca
J Welcome Center 134,000 196,000 200,000 210,000 220,0001co
a_
Total Expenses 905,500 1,066,000 1,104,000 1,160,500 1,185,500;
-'114611.7-
►: zfla'7"� %T �... `r :'•t: '07'°.... dry° : 42s`
I ;
*Projections based on MDPL's previous five year actuals.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 14
Financial Plan Narrative-
The financial plan's budget projects a five year earnings report for the Miami Design
Preservation League.The expenses/Income highlights the organizations capacity thrive
as an active nonprofit mission driven organization; maintain, manage, and program the
Art Deco Welcome Center; and operate the Art Deco Gift Shop and Art Deco Walking
Tours.Calculations were derived from a combination and comparison of MDPL's past
five years budget numbers in combination with the following line items:
Income-
A.Tour revenue: 5% increase annually.
B. Projected numbers reflect FY05/06 and FY05/07 average of approximately$330,000
per year - when store was fully functioning and calculate economic climate in
combination with increased square footage.
C. Earned Revenues includes; Membership,Art Deco Weekend, and Facility Rental.
Projected numbers are based on prior averages and demonstrate growth due to
factoring in newly remodeled facility and increased marketability.
D.Contributed Support in the form of sponsorship, donations, grants, and other public
money is expected to increase with the acquisition of the museum space and
development of MDPL programing targeting new educational components.
E. Projected number is based on averages of past Art Deco Weekend,however,Art
Deco Weekend is NOT intended to be a primary income generator for MDPL, but
rather a mission centered event with ever increasing program and expansion
opportunities.
Expense- o
F. Business costs maintain a steady number with depreciation and amortization as a
factor. 5
r,
G.Operating expenses are general and include rent, equipment, and PR and
advertising.
H.At the MDPL peak,staff is expected to include seven people in total.An executive a
director, a director of finance and operation, a director or development and outreach,
a program director/museum curator, and a store manager and two store associates.
Volunteer are utilized by the•organization to provide all tour staffing.
I. Special Events costs consider the steady growth of programs (which are outlined in
this business plan)
J. The Art Deco Gift Shop and Welcome Center have to account for the cost of goods
and general expenses.
The final line item,Total Net Income, reflects a positive cash flow and demonstrates
MDPL's capability to fund the desired Art Deco Welcome Center programming.Albeit
modest the first year,within five years MDPL maintains the operating funds necessary
to implement planned growth.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 15
Projected Cost of Art Deco Museum
Fabrication $150.00 X 2256 Sq. Ft. $338,400.00
Design & Development 18% of fabrication $60,912.00
Graphics Design 1.5% of fabrication $5,076.00
Contingency& Escalation ! 10%of fabrication $33,840
Post Installation Revision .5%of fabrication $1,692.00
Maintenance& Upkeep 1.5% of fabrication $5,076.00
Total $444,996.00
'Calculated using the American Association of Museum's Preliminary Baseline Budget Format.
www.aam-us.org
Potential Granting Agencies-
•Miami Dade Department of Cultural Affairs: Capital Development Grant Program
co
•Dade Community Foundation-Community Grant Program:The Mary Ann ballard N
0
Fund for Historic Preservation co
rn
•State of Florida-Division of Historical Resource: Small Matching Historical Grants a
co
n.
•Institute of Museum and Library Services:American Heritage Preservation Grant
•Ame ican Association for State and Local History in partnership with the History
Channel: Save Our History Grants
•American Architectural Foundation.-Accent on Architecture Community Grant
Program
•Tourism Cares.orq- Restoring the Past, Preserving the Future Grant Program
•American Association of Museum- Small Museum Planning Grants
Miami Design Preservation League/Art Deco Welcome Center Business Plan 16
•
•
r !..J. :
'-:•2,--G)-,;-7-f0:',c,E.-•j-:-a-1.:'7.6.aE.I.'-...<...la-.3 I.Ts,..,IZE 12,•.‘:::=,_,-ffe.11.aDT... fc'ali.st,t5 --I .1'0
I Area ' . Description Capacity , Base Rental ' Additional '
I •
. i. 1 Rate
1:. Hours
I'
I i• 1 .
' Exhibit Hall '2200 square :, 280 people 1 $2200.00/6hr . $350.00
foot exhibit
i!
1. Security Deposit
hall. i l' si000.00
T1, 11
Lecture Hall 1580 square ; 208 people !. $1550.00/6 hr I, $250.00
feet lecture
.1 Security Deposit !I
. .
; hall. I; 1 $700.00
Art Deco Both areas ' Maximum
i! $3700.00/6 hr 1 $600.00
i .
Welcome :: Capacity . .
:I Security deposit I:
•
i• i !
I? Center i
1 500 pp! 1$1500.00 I !
.., ..4
*Please note:Additional Fees-
*Annual Membership to Miami Design Preservation League-$35.00
ZL
*7%Sales Tax to all rental amounts due to Miami Design Preservation League
CNI
CD
*MDPL Facility Attendant is $25.00 per hour. a;
a)
*Janitorial Fee$250.00
(13
a.
*insurance Premium(s)shall be quoted and charged based upon projected
number of people in attendance and liquor sold, if any.Approximate charge is
$1.00 per guest.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 17
Fee scale will determine rental rate discounts.
TIER I -
PRIVATE
BUSINESSES
& INDIVIDUALS
TIER Il-
PRIVATE MDPL COMMUNITY
PARTNERS AND GMCVS BOUTIQUE
HOTELS MEMBERS
(FOR COMPLETE LISTING SEE APPENDIX II
ZIT)
N
TIER III- O
0
ALL NON-PROFIT MDPL COMMUNITY PARTNERS N
(FOR A COMPLETE LIST GEE APPENDIX II) (1)
0)
C6
(L
Tier I-Full facility charge, fees and taxes
Tier II-75% of the facility rental rate
Tier Ill- No facility rental charge, client responsible for additional fees only.
*The City of Miami Beach will have unlimited usage(based on availability)of the facility and will
not be required to pay any additional fees or service charges.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 18
Miami Design Preservation League
Policies and Procedures
Art Deco Welcome Center Facility Rental
The Miami Design Preservation League has established policies and procedures
pertaining to the space rental &facility utilization at the Art Deco Welcome Center at the
ocean Auditorium. These include, but are not necessarily limited to, the following:
1. MDPL facilities may be rented only when there are not other regularly scheduled
events.
2. All events taking place at the Art Deco Welcome Center involving food should be
professionally catered.There is no self catering permitted. If the proper
documentation regarding catering license, insurance, and signed cater contract
is not presented within 30 days of the event, MDPL has the right to terminate the
contract and no refund will be provided.
3. The MDPL Cancellation Policy requires Lessee to cancel no less then sixty (60)
days from the event date. Notice of cancellation must be sent in writing through
certified mail.The security deposit will only be returned if the cancellation
happened within thirty(30)days of signing the original agreement. If notice of
cancellation is received thirty(30)days prior to the event date,the Lessee shall
be obligated to pay 50% of the amount due to MDPL. Should Lessee cancel
less than thirty(30) days from the event date, Lessee shall be obligated to pay
100%of the rent.*special circumstances exist for weather conditions
determined to be dangerous. N
4. Lessee must observe the hours of the use as specifies by MDPL. Space rental
is valid only only for the dates specified in the executed rental agreement.There o
is an allowance of three hours prior to the the event for set-up and two hours ;1
after the event for clean-up.Any time needed outside of this must be scheduled a�
in advance for a fee of$75.00 per hour. However, this is subject to availability of
staff and previous scheduled events.
5. Lessee agrees to abide by all City, County, and State laws while Lessee uses
all MDPL facilities.
A.Workers Compensation, per Florida Statute pertaining to same,for any
employee of the Lessee that works in any capacity upon the MDPL premises.
B. Commercial General Liability in the amount of one million dollars
($1,000,000.00) per occurrence for bodily injuries and property damage.
Depending on facility usage or the event, Products Liability and or Liquor
Liability may also be required.This insurance policy must be named the City of
Miami Beach and the Miami Design Preservation League as an "additional
Miami Design Preservation League/Art Deco Welcome Center Business Plan 19
insured" and be issued by an insurance company acceptable to the Risk
Manager for the City of Miami Beach.
6. Lessee is solely responsible for all the set-up, breakdown, and removal of ail
decorations and all other event related items.All event related items and or
items belonging to the Lessee ad or the Lessee's vendors must be removed
from the Art Deco Welcome Center premises immediately following intended
usage. No facility storage is available pre or post event.
7. MDPL staff is not responsible for receiving shipments, vendors, or items related
to the event. MDPL does not accept responsibility for pick-ups, deliveries,
equipment or installation.
8. MDPL retains the authority to determine the number of employees required for
the event
9. It should be understood that the duties of MDPL staff concern only the security
of the site not of the lessee's guests or the lessee's themselves. MDPL staff
shall be present to supervise the building and grounds during the function and to
close the building and grounds after the function ends.
10. Events at the Art Deco Welcome Center are limited to the property outlined.Any
other tents or outdoor requirements must be approved through a City of Miami
Beach special events permit.
11. Lessee may not assign Lessee rights under any agreement for the use of the Art
Deco Welcome Center without the MDPL consent, but will remain bound by all
obligations herein. Lessee may not sublease without written permission from
MDPL,Any purported assignment by the Lessee is void.
12. Rental Contract will not be considered final and date will not be reserved unless o
this document is signed and submitted.
a)
0)
co
a
Lessee (print)
Lessee signature
Date
Miami Design Preservation League/Art Deco Welcome Center Business Plan 20
Eve tsithib(tsf8itt`i•�i** 10:44,y-Otl.,...„•:,:41
. .
•7;0)
Lat�� �1y, ,56F
• G Program •i, ;,:;p.f.' .
November
Nov.7th Lecture:Ede-Designs of the Debonair.
Nov. 1st-30th Bienal Miami+Beach- International Photography
Competition of Architecture,Interior Design,&
Landscape Architecture.
Nov 18th GMCVB Boutique Hotel Conference
December
Dec.1st-7th Miami Ad School,Advertising Federation of South
Florida and MDPL present:The Ocean Auditorium
Launch.
January
Jan. 15th-17th l Art Deco Weekend Exhibit:"Flying Ladies"The Art
of Automobile Hood Omaments and Car Mascots.
January 21st-22nd National Trust:Annual Meeting.
February Jon Christopher-"Postcards"Painted photos of
the Art Deco Districts iconic buildings and
Streetscapes.
Feb.3-7th Superbowl Merchandise Headquarters
co
v
Feb 18/19th Progressive Insurance Commercial Shoot N
N
March Dade Heritage Days-
Lectures,Tours and Exhibit.
a
April Victory:The Past has a Future
30 years of the Art Deco District.
May
May 14th Moon Over Miami Ball.
June
June 10th AIA-Miami AlA Chapter Host Party.
{
June 10th- 14th AlA conference:Exhibit,Tours,Lecture.
July Summer camp w/Miami Museum of Nature &
Science and the Art Center South Florida.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 21
Ii
Appendix l
MDPL Private Partnerships-
The Miami Design Preservation League is fortunate enough to be able to boast of many
private business and hotel partnerships that assist our organization and support our
mission,these generous donors include:
• Goldman Properties:The Hotel &The Park Central
• The Lowes Hotel
• The Betsy
• The Clevelander&The Essex House
• The South Beach Group
• The Winterhaven
• Cardozo
• The Sherbrooke
• The Beacon
• Architectonica
• Bercow & Radell
• Greenberg Traurig
• Perkins+Will
0
• EDAW, Inc.
in
• Geico m
cU
• PLUM TV a
• Atlantic Broadband Cable
Miami Design Preservation League/Art Deco Welcome Center Business Plan 22
Appendix II
Community Partnerships-
The Miami Design Preservation League is fortunate enough to be able to boast of many
community partnerships, including:
• Florida International University
• Miami Dade Public Schools
• Miami Ad School
▪ Dade Heritage Trust
• Miami Beach Chamber of Commerce
▪ The Greater Miami Convention and Visitors Bureau
• Miami Dade Cultural Affairs
• The Miami Beach Visitors and Convention Authority
• Atlantic Broadband Cable
• Ocean Drive Association
• Gay& Lesbian Chamber of Commerce
• Art Deco Cultural Alliance:An MDPL Collaboration Initiative for Miami Beach
Organizations ZZ
• New World Symphony N
• Bass Museum
• Miami City Ballet
• Jewish Museum rn
• Miami Children's Museum
• Arts at St. John
• Sobe Institute
• Miami Beach Botanic Garden
• Adrienne Arsht Center
• Miami Beach Ocean Rescue
• American Institute of Architects
• Unidad Miami
• Miami Beach Community Development Corporation
Miami Design Preservation League/Art Deco Welcome Center Business Plan 23
•
Art Deco Welcome Center /MDPL Five Year Benchmarks 2009-2014
Action/Date 12-18 months 18-24 months 24-26 months 's J!;V-t.-3'�jT&ani
Visitors Operational with
Center full time liaison,
informatlon,and
point of sale tour/
hotel reservation
capabilities-
Art Deco Timeline and 30th Transition to Video&Audio Develop and submit
Museum Anniversary of Art Interactive WI touch Archive comprehensive
Deco Historic screen. Implement development and proposal of"Art
District on display. Deco&Design production. Deco Museum
Exhibit Program Plan"to
Phase 1-Scale Phase 2-Scale Phase 3-Scale City Manager.
model of Art Deco model of Art Deco model of Art Deco
District District. District Phase 4-
Completion.Scale
model of Art Deco
District.
Art Deco AlA conference Virtual Tour/90
District tours minute video Italian and
Walking development and presentation of the Japanese audio
Tours training. Ocean Drive& tours.
Beyond tour.
Twice daily
weekend tours.
co
Barbara Transfer archives Professional Research library of o
Capitman materials. Archivist to organize Miami Beachco
Archives and and catalogue Preservation open N
orr
Research Download materials. for public access in
Center Capitman the MDPL office a)
rn
Archives to a
electronic storage.
Miami Beach Sr. Flu-Landscape Slate of Florida
Education High School- Architecture School Continuing
Academy of facilitates"greening" Education Course
Hospitality and of roof to better Accreditation and
Tourism utilize energy implementation.
"Art Deco:lime resources for FlU College of
Past,lime building. Architecture
Present". sponsored
Fienberg-Fisher summer semester
K-8th-Deco in Miami Beach
Detectives.
Miami Design Preservation League/Ari Deco Welcome Center Business Plan 24
Art Deco Welcome Center&MDPL First Year Benchmarks
Beginning In January 2010
Action/Date March July October January
Visitors Information desk, Miami Sightseeing interactive
Center guest services Hop On/Off service touchscreen
agent,and collaboration. computer
expanded tour Installed with
offerings. comprehensive
visitor survey.
Art Deco Children's Corner/ Temporary Exhibit Prepare grant Fundraising
Museum Video&Audio Barbara Capitman: proposals for
Archive area set 30 Years of permanent exhibits
up(loop Preservation History
documentary on Train and transition to
Miami Beach)/ Develop a part time volunteer
Deco&Design Fundraising Plan staff force.
limited exhibit.
Art Deco AIA conference Prepare grant
District Twice daily tours prepared and proposals for
Walking weekend tours hosted. video/virtual
Tours added to schedule. walking tour.
Barbara Move Archive Research archive Fundraising
Capltnran materials from preparation and
Archives storage facility. Identify requirements
and and budget specifics To-
Research and develop N
Center fundraising plan. , o
Art Deco District Miami Beach Sr. Fienberg Fisher K-8th Art Deco District
Education Tour Guide High School- Center"Deco Tour Guide
Academy Academy of Detectives' Academy cu
Hospitality and a..
Tourism"Art Deco: FIU program
FIU program Time Past,Time development
development Present"
Lectures, Lecture:Erie's Lecture&Film: Lecture:Miami Beach Lecture Series:
Films& Haute Couture Miami Beach Memorabilia. Renovation and
MDPL Collection, based Community Lecture:Woody Von Preservation
Programs on the classic Art Development Dracek-Posters of
Deco original Corporation& Paradise
drawings Erie MDPL:Preservation
designed between Heritage Miami Beach Film
1937-39. Presentation Classics
Miami Design Preservation League/Art Deco Welcome Center Business Plan 25
{
Exhibit"C"
(Rental Rates and Policies and Procedures)
[NOT FINAL--SEE SECTION 4.2.2(i)]
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*Please note:Additional Fees-
*Annual Membership to Miami Design Preservation League-$35.00
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*7% Sales Tax to all rental amounts due to Miami Design Preservation League N
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*Janitorial Fee$150.00co
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*Insurance Premium(s) shall be quoted and charged based upon projected
number of people in attendance and liquor sold, if any.Approximate charge is
$1.00 per guest.
Miami Design Preservation League/Art Deco Welcome Center Business Plan 17
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Tier I- Full facility charge,fees and taxes
•
Tier II-75% of the facility rental rate
•
Tier Ill- No facility rental charge, client responsible for additional fees only.
*The City of Miami Beach will have unlimited usage(based on availability) of the facility and will
not be required to pay any additional fees or service charges.
•
Miami Design Preservation League/Art Deco Welcome Center Business Plan 18
•
Miami Design Preservation League
Policies and Procedures
Art Deco Welcome Center Facility Rental
The Miami Design Preservation League has established policies and procedures
pertaining to the space rental &facility utilization at the Art Deco Welcome Center at the
ocean Auditorium.These include, but are not necessarily limited to, the following:
1. MDPL facilities may be rented only when there are not other regularlyscheduled
events.
2. All events taking place at the Art Deco Welcome Center involving food should be
professionally catered.There is no self catering permitted. if the proper
documentation regarding catering license, insurance, and signed cater contract
is not presented within 30 days of the event, MDPL has the right to terminate the
contract and no refund will be provided.
3. The MDPL Cancellation Policy requires Lessee to cancel no less then sixty (60)
days from the event date. Notice of cancellation must be sent in writing through
certified mail.The security deposit will only be returned if the cancellation
happened within thirty(30)days of signing the original agreement. if notice of
cancellation is received thirty(30) days prior to the event date, the Lessee shall
be obligated to pay 50% of the amount due to MDPL. Should Lessee cancel
less than thirty(30)days from the event date, Lessee shall be obligated to pay
100% of the rent.*special circumstances exist for weather conditions
determined to be dangerous.
4. Lessee must observe the hours of the use as specifies by MDPL. Space rental O
is valid only only for the dates specified in the executed rental agreement.There
is an allowance of three hours prior to the the event for set-up and two hours rn
after the event for clean-up.Any time needed outside of this must be scheduled a
In advance for a fee of$75.00 per hour. However,this is subject to availability of
staff and previous scheduled events.
5. Lessee agrees to abide by all City, County, and State laws while Lessee uses
all MDPL facilities.
A.Workers Compensation, per Florida Statute pertaining to same, for any
employee of the Lessee that works in any capacity upon the MDPL premises.
B.Commercial General Liability in the amount of one million dollars
($1,000,000.00) per occurrence for bodily injuries and property damage.
Depending on facility usage or the event, Products Liability and or Liquor
Liability may also be required. This insurance policy must be named the City of
Miami Beach and the Miami Design Preservation League as an "additional
Miami Design Preservation League/Art Deco Welcome Center Business Plan 19
insured"and be issued by an insurance company acceptable to the Risk
Manager for the City of Miami Beach.
6. Lessee is solely responsible for all the set-up, breakdown, and removal of all
decorations and all other event related items. All event related items and or
items belonging to the Lessee ad or the Lessee's vendors must be removed
from the Art Deco Welcome Center premises immediately following intended
usage. No facility storage is available pre or post event.
7. MDPL staff is not responsible for receiving shipments, vendors, or items related
to the event. MDPL does not accept responsibility for pick-ups, deliveries,
equipment or installation.
8. MDPL retains the authority to determine the number of employees required for
the event
9. It should be understood that the duties of MDPL staff concern only the security
of the site not of the lessee's guests or the lessee's themselves. MDPL staff
shall be present to supervise the building and grounds during the function and to
close the building and grounds after the function ends.
10. Events at the Art Deco Welcome Center are limited to the property outlined. Any
other tents or outdoorrequirements must be approved through a City of Miami
Beach special events permit.
11. Lessee may not assign Lessee rights under any agreement for the use of the Art
Deco Welcome Center without the MDPL consent, but will remain bound by all
obligations herein. Lessee may not sublease without written permission from
MDPL.Any purported assignment by the Lessee is void.
12. Rental Contract will not be considered final and date will not be reserved unless
this document is signed and submitted. (N+
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Lessee (print)
Lessee signature
Date
Miami Design Preservation League/Art Deco Welcome Center Business Plan 20
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Exhibit"D"
(Insurance)
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AMENDMENT NO. 3
TO
MANAGEMENT AGREEMENT
BETWEEN
THE CITY OF MIAMI BEACH, FLORIDA
AND
MIAMI DESIGN PRESERVATION LEAGUE, INC.
This Amendment No. 3 (Amendment) to the Management Agreement, dated
January 1, 2010 (Agreement), by and between the City of Miami Beach, a municipal
corporation organized and existing under the laws of the State of Florida, having its
principal place of business at 1700 Convention Center Drive, Miami Beach, Florida 33139
(City), and Miami Design Preservation League, Inc., a Florida not-for-profit corporation,
having its principal place of business at 1001 Ocean Drive, Miami Beach, Florida 33139
(MDPL), is entered into this ‘ir=& day of �c.-.sf_ , 2020 (Effective Date):
RECITALS
WHEREAS, the City is the owner of the Miami Beach Ocean Front Auditorium,
located at 1001 Ocean Drive, Miami Beach, Florida, which is also referred to as the 10th
Street Auditorium (the "Premises"); and
WHEREAS, pursuant to Resolution No. 2009-27288, on January 1, 2010, the City
and MDPL executed a Management Agreement for the operation of the Premises
("Agreement") for an initial term of five (5) years, commencing on January 1, 2010, and
ending on December 31, 2014, with two (2) possible additional five (5) year renewal
terms; and
WHEREAS, the first five (5) year renewal term was approved, for the period from
January 1, 2015 to December 31, 2019, pursuant to a letter agreement, dated November
24, 2014, executed by the City and MDPL (the "First Renewal Term"); and
WHEREAS, pursuant to Section 2 of the Agreement, the second renewal term is
subject to approval by the Mayor and City Commission, in its sole judgment and
discretion, and further contingent upon MDPL being in good standing, and operating the
Premises in accordance with the terms of the Agreement; and
WHEREAS, on December 11, 2019, the Mayor and City Commission discussed
the second renewal term and adopted Resolution No. 2019-31086, extending the
Agreement on a month to month basis, not to exceed six (6) months, from January 1,
2020 to June 30, 2020, ("Amendment No. 1"), in order for the Administration to continue
to evaluate the second renewal term; and
WHEREAS, during the May 22, 2020 Finance and Economic Resiliency
Committee, the extension of the Agreement was discussed; and
1
WHEREAS, on June 29, 2020, the City and MDPL executed an interim two-month
extension of the Agreement, through August 31, 2020 ("Amendment No. 2"), in order to
continue to negotiate this Amendment No. 3; and
WHEREAS, at the June 24, 2020 City Commission meeting, Commissioner
Gongora placed an agenda item (Agenda Item R9U) regarding the proposed extension
of the Agreement; and
WHEREAS, following discussion, the Mayor and City Commission, having been
advised that Amendment No. 3 to the Agreement would be presented to the body at its
July 29, 2020 City Commission meeting, directed the Administration to continue to move
forward with negotiating the Amendment; which Amendment should provide adequate
protections for the City, and take into consideration the inclusion of a five (5)year renewal
term (for the second and final renewal term of the current Agreement).
NOW THEREFORE, in consideration of the mutual promises and conditions
contained herein, and other good and valuable consideration, the sufficiency of which is
hereby acknowledged, the City and MDPL hereby agree to amend the Agreement as
follows:
1. ABOVE RECITALS.
The above recitals are true and correct and are incorporated as part of this
Amendment.
2. MODIFICATIONS.
The Agreement is hereby amended as follows (deleted items struck through and
inserted items underlined):
A. Section 1 of the Agreement is hereby amended as follows:
SECTION 1.
The City hereby grants to MDPL, and MDPL hereby accepts from the City, this
Agreement for the operation, management, coordination, programming, and day
to day maintenance and housekeeping of the Premises (as such Premises more
fully described and delineated in Exhibit "A" hereto), in conformance with the
purposes and for the period stated herein, and subject to all the terms and
conditions herein contained and fairly implied by the terms hereinafter, set forth.
B. Section 2 of the Agreement, entitled "TERM," is hereby amended as follows:
SECTION 2. TERM.
This Agreement shall be for an initial term of five (5) years, commencing on the
1st day of January 2010 (Commencement Date), and ending on the 31st day
2
December 2014.
At the expiration of the initial term herein, and provided that MDPL (i) is in good
standing and free from default hereunder, and (ii) continues to operate, manage,
program, and maintain the Premises in accordance with the terms of this
Agreement (including, without limitation, in accordance with the objectives and
approved uses as hereinafter defined) this Agreement shall be automatically
renewed for an additional five(5)year term(the first renewal term); provided further
that MDPL has met/complied with the following "benchmarks, no later than ninety
(90) days prior to the expiration of the initial term, which compliance by MDPL
shall be demonstrated and evidenced to the City Manager's satisfaction.
The benchmarks for automatic renewal shall be as follows:
1. Development and implementation of the Art Deco Museum
contemplated in Section 4.2.2(b) hereof. This benchmark shall include
the development and submission, for the City Manager's review and
approval, in writing, of a proposed Art Deco Museum Program Plan that
provides a detailed site plan, fundraising goals, requirements, and timeline
for the development of a museum that is consistent with American
Association of Museums (MM) standards. "Consistent with MM standards"
shall be further defined herein as meeting those minimum standards to
receive MM accreditation. MDPL shall raise all necessary funds, secure all
necessary permits, and engage in all necessary site improvements to
implement the City-approved Art Deco Museum Program Plan.
2. Increase in membership. MDPL shall increase its membership (existing
as of the Commencement Date, which is 216 members) by at least fifty
percent (50%); of which at least seventy five percent 75% (of the additional
members) shall be paid memberships.
3. Educational Programming. MDPL shall provide a minimum of twelve (12)
educational programs each contract year during the initial term. In the event
that MDPL has not met and/or complied with all or any of the benchmarks
established above, or has not demonstrated sufficient evidence of
compliance to the satisfaction of the City Manager, then the first renewal
term shall not be renewed automatically, but shall be subject to
consideration and approval by the Mayor and City Commission, which
approval, if granted at all, shall be at the City Commission's sole judgment
and discretion.
MDPL and the City hereby acknowledge and agree to the following:
ate- The first renewal term was exercised on November 24, 2014, with said term
commencing on January 1, 2015, and ending on December 31, 2019 (the
"First Renewal Term")._; and
3
2�. On December 11, 2019, pursuant to Resolution No. 2019-31086, the City
Commission approved a month to month extension of the Agreement, from
January 1, 2020, to June 30, 2020.
j On June 29, 2020, pending negotiation of this Amendment No. 3, and
consideration of same by the Mayor and City Commission (which is
expected to take place at the July 29, 2020 City Commission meeting),
MDPL and the City agreed to a further extension of the Agreement, through
August 31, 2020.
At the expiration of the first renewal term, and provided that MDPL (i) is in good standing
limitation, in accordance with the objectives and approved uses, as herein defined), then
an additional five (5) year renewal term (the second renewal term).
Accordingly, provided that MDPL: (i) is in good standing and free from default hereunder,
and (ii)continues to operate, manage, program, and maintain the Premises in accordance
with the terms of this Agreement (as amended), the City Commission hereby renews the
Agreement, for the second and final renewal term (the "Second Renewal Term"), with
such Second Renewal Term commencing on September 1, 2020, and terminating on
December 31, 2025.
Notwithstanding anything in this Section 2, in the event MDPL decides not to renew the
Agreement, it shall provide the City Manager with written notice of its intent not to
renew, at least one (1) year prior to the expiration of the initial Term (or the first renewal
term, as the case may be).
The parties agree and acknowledge that there shall be no further extensions to the Term
of this Agreement beyond the Second Renewal Term.
C. Section 3, entitled "PREMISES," of the Agreement is hereby amended as follows:
SECTION 3. PREMISES.
In addition to the description of the building set forth in Exhibit "A" hereto, tThe
Premises shall also include the building set forth in Exhibit "A" together with be
deemed to include all facilities, structures, fixtures, landscaping and other
improvements thereon, whether existing as of the Commencement Date of this
The parties acknowledge and agree that;any improvements made to the Premises
by MDPL during the Term, excluding personalty (which shall be defined as any of
MDPL's personal property on the Premises which is not permanently affixed or is
4
otherwise removable without damage to the Premises including, without limitation,
furniture, trade fixtures, and equipment owned by MDPL), shall become the sole
and exclusive property of the City_ and, upon request by the City Manager or his
of ownership by the City.
MDPL WARRANTS AND REPRESENTS THAT IT ACCEPTS THE
PREMISES IN THEIR "AS IS" "WHERE IS" CONDITION, WITHOUT ANY
REPRESENTATION(S) OR WARRANTY(IES) OF ANY KIND OR NATURE
WHATSOEVER BY THE CITY, WHETHER AS TO THEIR CONDITION, OR
AS TO THE USE OR OCCUPANCY WHICH MAY BE MADE THEREOF.
Notwithstanding the preceding, or any other term or condition of this Agreement,
the City anticipates constructing a rooftop space on the building where the
Premises are located. (The new space shall be referred to herein as the "Rooftop
Expansion". See also subsection 9.8 herein).
The Rooftop Expansion, has a current estimated project cost of approximately Two
Million and 00/100 ($2,000,000.00) Dollars, to be funded with City GO Bond funds.
THE ROOFTOP EXPANSION IS NOT INCLUDED AS PART OF THE
PREMISES, AND THEREFORE IS NOT INCLUDED AS PART OF THE SCOPE
OF THIS AGREEMENT.
Notwithstanding the preceding, the City Commission, at its sole discretion, may, at
some future date during the Term of the Agreement, grant to MDPL the right to
manage, program, and use the Rooftop Expansion. In no event shall MDPL's right
to utilize the Rooftop Expansion be permitted without (i) prior City Commission
approval; (ii)the execution of a written amendment to the Agreement, setting forth
the terms and conditions for such use. If approved, no such amendment shall
exceed the outside Term of this Agreement (as set forth in Section 2 hereof).
D. Section 4 entitled, "OBJECTIVES/APPROVED USES," is hereby amended, as
follows:
SECTION 4. OBJECTIVES /APPROVED USES.
4.1 Obiectives.
4.1.1 The Miami Beach Ocean Front Auditorium, with its clearly defined
cultural arts theme, shall be geared toward all age groups, from children
to senior citizens (as more fully described and delineated in Revised
Exhibit "B" attached hereto, entitled "Art Deco Visitor's Center
Business Plan" (which exhibit has been revised by the parties as of the
5
Effective Date of this Amendment No. 3, and which supersedes and
takes precedence over the prior Exhibit "B" originally included in the
Agreement)_
4.1.2 MDPL shall provide, at its sole cost and at no cost to the City, the
furniture, equipment, personnel, day to day maintenance and
housekeeping, and security for the Premises, as required and
necessary to support the objectives and aApproved tiUses (as
hereinafter defined delineated in this Section 4; and including, without
limitation, the faciliticsuses and programming identified in Revised
Exhibit "B"), and as required and necessary to operate, manage,
maintain, and program a first-class, top quality multi-purpose cultural,
social, recreational, and educational public facility within and befitting
the City's crown jewel, its Art Deco Historic District.
4.1.3 Intentionally Omitted.
4.1.4 Intentionally Omitted.
4.1.5 MDPL shall keep the museum Art Deco Museum (the"Museum") portion
of the Premises open armee to the general public, during the hours of
operation prescribed in this Agreement. MDPL shall provide Miami-Dade
County residents with the general public with free admission to the
Museum during such hours of operation.
4.1.6 Intentionally Omitted.
4.1.7 Intentionally Omitted.
the Art Dcco Historic District where they are situated.
1.1.9 Intentionally Omitted.
4.1.10 Intentionally Omitted.
4.1.11 Intentionally Omitted.
4.2 Approved Uses.
4.2.1 Generally. Generally MDPL shall be operate, manage, and maintain the
Premises as a public multi-purpose community resource centered on an
outstanding cultural and historic exhibition, archivc and educational
center which shall provide:
a. enjoyment of all of the City's architectural historic districts;
6
b. education for children and adults;
c. an enjoyable venue for approved visual and performing arts, special
events, and community meetings;
d. a catalyst for community promotion of historic preservation,
architectural quality, - . • .-- - -, - -e . - -- • e - •- -- e in
the City of Miami Beach; and
e. a popular and memorable tourist destination.
The City and MDPL intcnd that the activities programmed in and pertaining to the
District and all the City's other historic-districts and properties favorably impact an
increasing number of residents and visitors.
4.2.2 Specifically. The Premises shall include the following programs,
services, activities, and uses:
a. Art Deco Visitor's Center, offering information and services for
visitors and tourists, including hotel bookings, excursions, dining
recommendations, brochures, maps, pamphlets, and general
information, and such other related services as would be customarily
offered in welcome centers in first class, high end daily tourist
destinations.
The Visitor's Center shall also serve as the ticketing location for
MDPL's Historic District architectural tours and for obtaining self-
guided audio tours in English, German, French, Spanish and
Portuguese. MDPL will generally offer tours once per weekday. This
may increase or decrease depending on demand.
-- • - L., " - • - - ' -
Deco Visitor's Center, such third party entity and its agreement with
MDPL shall be subject to the prior review and written approval of the
City Manager.
b. Art Deco Museum, telling the story of the Art Deco District by
providing materials on display. The Art Deco Museum shall be
developed consistent with Alliance of Museum AAM) standard-s
•- e . It is the parties' intent and mutual
obiective that the Museum continue to evolve as a cultural and
educational destination within the Art Deco Historic District, featuring
a permanent collection and temporary exhibitions that are intended
to "tell" the story of the Art Deco District and the Preservation
Movement in Miami Beach. To that end, MDPL shall utilize its best
efforts to implement and comply with the American Association of
Museums (AAM) Standards for United States Museums (See
Revised Exhibit "B").
A permanent collection will interpret and explain the three (3) major
architectural styles(Art Deco, Mediterranean, and MiMo)found in the
Art Deco Historic District and throughout Miami Beach's fourteen
local historic districts and four National Register Districts. These
styles included (Mediterranean, Art Deco, and MiMo).
In addition to a permanent collection, short-term exhibitions
(generally lasting from one (1) to six (6) months) will offer deeper
looks at selected topics, and offer visual artists in the South Florida
area-(who draw inspiration from the District and its history)exhibition
space to show and sell their work. Sales of work shall be subject to
obtaining the prior written approval, on a case by case basis, from
the City Manager or his/her authorized representative.
MDPL shall complete, no later than March 31st, 2022, the Museum
Assessment Program (MAP) of the American Alliance of Museums.
This is meant to be done in advance of the Core Documents
verification.
Alternatively, no later than December 31, 2021, MDPL may complete
the Steps Program from the American Association for State and
Local History, in collaboration with an advisory group made up of
Museum leaders in Miami Beach, such as Wolfsonian-FIU and/or the
Bass Museum, among others.
The purposes of either the Museum Assessment Program (MAP) or
the Steps Program is to continue the Museum' mission, while also
enhancing its operations by following best practices and standards
adopted by similar museums of quality throughout the U.S.
MDPL shall complete the Core Documents Verification from the
American Alliance of Museums no later than March 31,2024.
MDPL will provide its Museum programs prospective plan as part of
the annual Programmatic Plan required pursuant to subsection 7.2
hereof). Such reporting shall include:
(i) proposed exhibitions, including dates, target objectives and
goals;
(ii) how MDPL will update its temporary exhibitions to reach
broader audiences, including engagement of local schools;
(iii) how MDPL will tie exhibitions to its educational mission; and
(iv) that successful implementation of the programs have
positioned MDPL to maximize its potential so that City
residents are receiving a tangible public benefit for MDPL's
use of a prominent City-owned facility on Ocean Drive.
8
c. Art Deco Lecture and Film Hall. A multi-purpose space (i.e. "black
box") within the Premises will be equipped with audio-video
capability, flexible seating arrangements, and sliding panels that will
allow the space to be used as an enclosed lecture hall(s) or
screening room(s)., or that, when fully opened, may be used as
additional exhibition space for the IMuseum. Lectures, on a variety
of topics and themes, will continue to be a core element of MDPL's
public programming. Additionally, it is envisioned that other
organizations will be able to present lectures in this space (under the
auspices of MDPL). The screening room(s) will screen films made
during the first part of the 20th Century; present documentaries
related to the Art Deco period; and/or also screen works through
partnering with the Wolfsonian FIU, the Louis Wolfson ll Media
History Center, and other South Florida film and video archives.
d. Barbara Capitman Research Archives ("Capitman Collection")
The Capitman Collection would shall be permanently housed on the
Premises and available, by appointment, to scholars or researchers
with an interest in Barbara Capitman's legacy., and the history of the
Preservation Movement in Miami Beach. In addition, MDPL shall
continue its work to diqitize the archives and to make them available
online to the general public.
e. Art Deco Academy/ Tour School (the Academy). The
Academy will offer residents and other interested persons the
opportunity to learn more about the City and the Art Deco style, and
will. The Tour School will continue to recruit and train volunteers for
MDPL's walking tours of the Art Deco District.
f. Preservation Education.
MDPL shall produce a minimum of twelve (12) educational
programs per year demonstrating how MDPL is meeting its mission
on a qualitative and quantitative basis as follows:
(i) collaborating with other South Florida cultural anchors
focused on arts, culture, and historic preservation, (i.e., the
Jewish Museum of Florida-FIU, Wolfsonian-FIU, History-
Miami, Bass Museum, other Miami Beach Cultural Anchors);
(ii) developing inter-disciplinary programminq to provide better
context and points of engagement for discussions on historic
preservation and reach broader audiences;
(iii) educational outreach to private or public schools;
(iv) quantifying presentations/outreach to residents within the
City to educate the City's residents on historic preservation;
and
(v) developing initiatives that engage the community, raise
awareness and elevate MDPL's profile.
9
(i) Elementary throuah High School:
Using a curriculum designed in partnership with local
the history surrounding them. The preservation education
student volunteers that will undertake an updated survey of
the National Register District. (i)
g,, Local Schools Outreach:
MDPL will work with the City's public and private schools, and the
City's Parks and Recreation Department, to host school visits to the
Welcome Center, as well as arrange as mini-walking tours for
school classes.
(ii) College and Adult Continuing Education:
h. - - - - - - - - - e e - - - - -: Lectures:
MDPL will produce lectures that center on topics related to its
mission. These lectures will be free and open to the general public.
i. fi+i3 Historic Resources Survey:
MDPL will continue its work to survey and document buildings within
Miami Beach's historic districts. Such information shall be made
accessible and available online for the benefit of the general public.
of Architecture, MDPL will implement a four (4) week seminar
. - i- •
a scalc replica of the Art Dcco Historic District. It is anticipated that
this project will commence and be completed during the Term (in
four(4) phases, within two (2) academic years).
L q-Official Art Deco Gift Shoo. will provide for sale of affordable and
authentic Art Deco and Art Deco-themed merchandise, including,,
without limitation, jewelry, clothing, artworks, and souvenirs, as well
as books, CD's.,and DVD's, etc. providing information/understanding
of Art Deco, generally; and, specifically, as it relates to the City of
Miami Beach. The Gift Shop shall also serve as the ticketing location
1 / El . , _. _ . a' • - - - - - - - - - - - -. .-.--
guided audio tours in a language other than English.
MDPL shall comply with the following minimum requirements for the
Art Deco Gift Shop:
10
(i) within sixty(60)days of the Effective Date of this Amendment,
submit a written plan to the City Manager summarizing
MDPL's plans to enhance merchandising within the Gift Shop,
• after consultation with high quality shops including the Bass
Museum of Art and The Wolfsonsian; and
(ii) MDPL shall use best efforts to increase retail sales at the Gift
Shop and online, during the Term;
k. #:MDPL Administrative Offices.
tFacility Rentals) ac
The Premises will may also be made available for third party rentals
for limited private events including, without limitation, such as
weddings - -• _ - - •_ - _ .e- , baptisms, bar/bat mitzvahs,
birthdays, graduations, and other similar social events; ancillary
events, group meetings, and social functions related to convention
and meeting business; public meetings; and educational and/or
cultural events/programs/performances that are intended to be
open and available to the general public (hereinafter such intended
third party use ) of the Premises may also be referred to herein,
individually, as an "event" or, collectively, as the "events.")
MDPL shall follow and adhere to the rental rates and policies and
procedures which shall be mutually developed by MDPL and the
Commencement Date. The City approved rental rates and policies
and procedures shall be attached as Revised Exhibit "C" hereto.
The City Manager reserves the right to amend said rental rates and
other policies and procedures, in his sole discretion.
Notwithstanding the City approved policies and procedures (to be
attached as Revised Exhibit "C" hereto), or any other term or
condition of this Agreement, any use of the Premises (or any portion
thereof)for an event(s)identified in this-subsection 4.2.2(i)shall also
be subject to the following scheduling requirements:
(i) Renters of the Premises (excepting the City) shall be
required to provide certificates of insurance (evidencing
appropriate liability and other insurance coverage), as
determined and required by the City's Risk Manager_ (ate
referenced in Subsection 20.1(f)within the attached Exhibit
). Copies of these certificates shall be furnished to the
City's Manager or his designee Risk Manager. Coverage
shall be kept in full force at all times throughout the period of
intended use. All such liability policies shall name MDPL and
11
the City of Miami Beach, Florida as additional insureds.
(ii) In booking such events, MDPL shall use reasonable
commercial efforts to schedule the event outside of the
regular hours of operation of the IMuseum and/or the
Visitor's Center{as defined in Sections 4.2.2 (a) and (b)), so
as not to interfere with the use of those portions of the
Premises fec and eniovment by the general public their
(iii) For events which are scheduled to be held during all or any
portion of the Museum and/or Visitor's Center's regular
hours of operation, and that will require a closure of all or a
portion of those publid these areas, MDPL shall be limited to
scheduling a maximum of six (6) such events per contract
year during the Term hereof. Approval of any events which
subject to the prior written approval of the City Manager,which
- -
judgment and-discretion. A written request must be submitted
• of any third party agreement between MDPL and the
proposed renter. The notice shall also contain the name of the
.. _
whether the event shall require the use of all or any portion of
the museum and/or Visitor's Center). The notice shall certify
event outside of the regular operating hours of the mMuseum
and/or Visitor's Center, and shall further set forth the
respective hours of opera+ien Notwit"standing, the City
any additional events submitted for approval) require a
(iv) Renters/owners of the Premises Third partv renters shall be
entitled permitted to secure their own food and beverage
catering service for the their event. Notwithstanding MDP
may provide to such renters/users a-list of"preferred"vendors
that are familiar with the premises.
(v) MDPL shall use best efforts to increase annual revenues from
third party rentals of the Premises during the Term.
12
n - " " - "
m. }:Fundraising events for MDPL which are scheduled to be held
during all or any portion of the mMuseum and/or Visitor Center's
regular hours of operation shall be limited to a maximum of five
(5) such events per contract year during the Term hereof.
Approval of any MDPL fundraising cvcnts which exceed the
annual permitted maximum number of fundraising events shall be
subject to the prior written approval of the City Manager, which
• - e -
his/her authorized representative may determine that such
from the City and compliance with the City's Special Events
Requirements and Guidelines.
n. k.Additionally, sSubject to MDPL's obtaining the prior written
approval of the City Manager e - -- _ - 'e * -e e - - - - '.
and, if deemed required by the City Managers or his/her
-- - - - - • - - - - - • - - • • - - • - ee e - , and
subject further to MDPL obtaining a special events permit from
the City and complying with the City's Special Events
Requirements and Guidelines, as same may be amended from
time to time, MDPL shall be entitled to the periodic limited, non-
exclusive use of that certain public outdoor area situated between
the 10th Street Auditorium and the Beach Patrol Headquarters
building, which outdoor area is also commonly referred to as the
"breezeway" and is generally described in the sketch attached as
Exhibit "A-1"hereto.
4.3 Art Work and Exhibitions.
4.3.1 With the exception of the Gift Shop, and art work displayed in the short
term exhibits by local visual artists which are approved for sale by the
City Manager pursuant to the procedures set forth in subsection
4.2.2.(b), - e ' ' - - - - - - e - - - - -
•
1.2.2(b), any other art work or any other goods/objects/materials (which
may include, without limitation, historical documents and artifacts,
antique furnishings,. and/or other period goods such as antique jewelry
and clothing), intended for display and exhibition on the Premises,
including, without limitation, art work exhibited or displayed in the Art
13
Deco Museum, not included within the preceding exception, shall be for
public cultural and educational purposes only, and shall not, under any
event or circumstances, be displayed, exhibited, or otherwise utilized or
associated in connection with any commercial purpose whatsoever.
4.3.2 WITH THE EXCEPTION OF THE GIFT SHOP AND ART WORK
DISPLAYED AS PART OF THE SHORT TERM EXHIBITS BY LOCAL
VISUAL ARTISTS WHICH ARE APPROVED FOR SALE BY THE CITY
MANAGER PURSUANT TO THE PROCEDURES SET FORTH IN
SUBSECTION 4.2.2.(b), - - - - - - " - - -
APPROVED BY THE CITY MANAGER PURSUANT TO THE
PROCEDURES HERS), THERE SHALL BE NO SALE OF ART
WORKS OR OF ANY OTHER GOODS/MATERIALS/OBJECTS
DISPLAYED AND/OR EXHIBITED ON THE PREMISES; DURING
SUCH TIME AS SAID ART WORKS (OR ANY OF SAID OTHER
GOODS/MATERIALS/OJBECTS) BARE PHYSICALLY ON THE
PREMISES, NOR SHALL ANY RELATED MATERIALS AND/OR
DOCUMENTS ISSUED BY MDPL AND/OR ANY THIRD PARTIES
WITH REGARD OR IN RELATION TO THE ART DECO VISITOR'S
CENTER OR THE PREMISES REFERENCE THAT ANY ART
WORKS OR OF ANY OTHER GOODS/MATERIALS/OBJECTS
EXHIBITED OR OTHERWISE DISPLAYED ON THE PREMISES IS
ARE INTENDED OR OFFERED FOR SALE, OR RE-SALE, OR FOR
ANY COMMERCIAL USE, ACTIVITY, OR PURPOSE. MDPL
HEREBY WARRANTS, REPRESENTS AND COVENANTS THAT THE
SOLE AND PRIMARY USE OF THE PREMISES SHALL BE AS A
PUBLIC CULTURAL AND EDUCATIONAL FACILITY OF THE CITY
AND NOT AS A PRIVATE OR QUASI-PRIVATE
COMMERCIAL ART GALLERY, WHERE EXHIBITED ART WORKS
(OR OF ANY OTHER GOODS/MATERIALS/OBJECTS) ARE
INTENDED TO BE EXHIBITED FOR SALE,OR RE-SALE, OR OTHER
COMMERCIAL PURPOSES. ANY VIOLATION OF THIS SECTION BY
MDPL SHALL RESULT IN IMMEDIATE TERMINATION OF THIS
AGREEMENT.
4.3.3 Notwithstanding Ssubsections 4.3.1 and 4.3.2, the parties acknowledge
that MDPL, and/or third parties krenters/users) scheduled through
MDPL, may hold certain events on the Premises which entail the limited
sale of goods and services, and which may include the sale of art works
(and/or other goods and services), as part of a "silent auction" (or similar
event) for charitable or fundraising purposes only. Such events,
provided they are for charitable or fundraising purposes only. shall
be expressly excluded from the prohibition against on the sale of art
works (and other goods/materials/objects) on the Premises (pursuant to
14
Ssubsections 4.3.1 and 4.3.2); _ _ -e, _ - - , - -- - -auction or charity/fundraiser) in question is directly related to the
primary/main event held and/or booked on the Premises and,
accordingly, shall tcrminatc upon the conclusion of the primary/main
event.
4.3.4 MDPL shall be solely responsible (including, without limitation, any and
all costs associated therewith) for insuring and securing any art works
(and/or many other goods/materials/objects)displayed and/or exhibited
on the Premises.
E. Section 5.5 is hereby amended as follows:
_- _ - _ _ _ . _ _ e -e .- - _ _ __ _ , 'In the event that
MDPL seeks to use the Premises for additional programs, services,
activities, and/or uses which are materially different other than the approved
uses (as enumerated in subsection 4.2 Section 4.2.2), then each such
proposed new program, service, activity and/or use must shall be (.1)
_ _ _ _ _ - - - .—e_ - - - - , - -e L){-i+} subject to
the prior written approval of the City Manager, and (ii) must be consistent
with the Objectives of this Agreement, as set forth in Section 4 hereof,
MDPL shall request such approvals in writing, thirty (30) days prior to
implementing the proposed first date of such program, service, activity
and/or use. The City Manager shall have fourteen (14) days from the date
of receipt of the written request to reply in writing to MDPL. Any and all
approvals shall be at the sole discretion of the City Manager but shall not
be unreasonably withheld or delayed. In the event of approval by the City
Manager,all any such new programs, services, activityles, and/or uses shall
be memorialized, in writing, in a written amendment to this Agreement
executed by MDPL and the (City and which, for purposes of this subsection
only, may be executed by the City Manager on behalf of the City) by the
writing approving written approval of such programs, services, activities,
- • ,, • • • . -
approval of same).
F. Subsection 5.8 entitled "Hours of Operation," is hereby amended as follows:
5.8 Days/Hours of Operation.
The City and MDPL agree that normal hours of operation for
the Premises shall be as follows:
15
Art Deco Visitor's Center Museum
Tuesday Sunday Thursday to Tuesday: 10:00 AM - 4:00 5:00 PM
Art Deco Visitors Center
Monday- Sunday: 10:00 AM 4:00 PM
9:00 AM - 5:00 PM, except for Thursday: 9:00 AM 7:00 PM
Art Deco Visitor's Center Gift Shop •
Sunday Wednesday: 10:00 AM 7:00 PM
e: it ' 1.11 • J
Monday Sunday: 9:00 AM 5:00 PM, except for Thursday: 9:00 AM 7:00 PM
Thursday—Tuesday 9am — 5pm
MDPL Administrative Offices
Monday - Friday: 10:00 AM 100 PM 9:00 AM - 5:00 PM
The parties recognize and acknowledge that, under certain limited circumstances
(i.e. certain events under Section 4.2.2(+l)j, MDPL's fundraisers(Section 4.2.2am)),
a City use, or an approved special events), MDPL may be permitted to extend its
hours of operation for all or a portion of the Premises during the duration of the
actual event. However, any prolonged extension of any or all of the hours of
operation for the Premises shall be subject to the prior written consent of the City
Manager, (which consent shall not be unreasonably withheld or delayed).
In no event shall the Premises'normal hours of operation (as set forth above)
be shortened without the prior written consent of the City Manager.
MDPL shall continuously, actively, and diligently carry on the programs,
services, activities, and uses specified in Section 4 (Objectives/Approved
Uses), during such hours and upon such days as set forth herein. The failure
of MDPL to continuously, actively and diligently operate the Premises in
accordance with the days and hours of operation set forth herein shall be
deemed an event of default under the Agreement, except that public health
and safety concerns may justify cancellations and closures; provided, MDPL
notifies the City Manager , in writing: (i) of the concerns necessitating a
proposed closure; and (ii) the anticipated period of time MDPL proposes to
keep the facility closed. MDPL shall obtain the prior written consent of the
City Manager for any such closure pursuant to this subsection, which
consent shall be unreasonably withheld.
G. Subsection 6.1.2 entitled "Cessation/Suspension of Approved Use(s) and/or
Business Activity(ies)," of Section 6 entitled "REVENUE FROM PREMISES-
RELATED ACTIVITIES/FINANCIAL RECORDS AND REPORTS," is hereby
amended as follows:
16
6.1.2 Cessation/Suspension of Approved Use(s) and/or Business
Activitv(ies).
Notwithstanding anything contained in this Agreement, in the event that
a particular use on the Premises and/or revenue generating activity has
been approved by the City Manager, and the City Manager thereafter,
upon reasonable inquiry, in his reasonable judgement, determines that
the continuation of such use and/or activity is, or may be, inconsistent,
contrary to and/or detrimental to, the objectives and approved uses set
forth in Section 4; and/or to the health, safety and/or welfare of the City's
residents and visitors; and/or incompatible with the public recreational
purposes and character of Lummus Park, then the City Manager, upon
thirty(30)days prior twenty four hours, verbal or written notice to MDPL,
may thereafter immediately revoke, suspend, and/or otherwise disallow
the objectionable use - _ _ _ e —- _ _ - - , and MDPL
shall immediately cease and desist in providing, and/or continuing with,
said use and/or activities within the time period and in the manner
- _ _ - -- _ _ _ _ In the alternative, the City
Manager may allow MDPL to continue with the subject uses, or
activity(ics), subject to such additional guidelines, as may be determined
• - ,� . . e - -
discretion and judgment.
H. Subsection 6.2, entitled "Financial Records and Reports,"of Section 6, (REVENUE
FROM PREMISES-RELATED ACTIVITIES/FINANCIAL RECORDS AND
REPORTS) is hereby amended as follows:
6.2 Financial Records and Reports.
MDPL shall maintain on the Premises; or(if different) at the location set
forth in the Notices section of this Agreement; or at such other location
within Miami-Dade County, Florida, true, accurate, and complete
records and accounts of all receipts and expenses for any and all uses,
services, programs, events, and activities (including, without limitation,
all revenue generating activities) conducted on the Premises, and shall
give the City Manager or his/her authorized representative access
during normal business hours to examine and audit such records and
accounts.
Throughout the Term, and no later than one hundred and eighty (180) days
following the closing of the City's MDPL's fiscal year (October 1st September
30thApril 1St— March 31st), MDPL shall provide the City Manager with an annual
report of all uses, services, programs, events and activities (including, without
limitation, all revenue generating activities)conducted on the Premises for the prior
year.
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Within one hundred and eighty1180) days following the closing of MDPL's fiscal
year, MDPL shall provide the City Manager, along with audited financial
statements. Said statements shall be certified as true, accurate and complete by
MDPL and by its certified public accountant.
Subsection 6.3 shall be amended to remove specific 50% requirement to fund
management, operations, and programming and 50% requirement to fund
education/advocacy.
J. Subsection 7.1, entitled "BUDGET AND FUNDING FOR THE PREMISES,") is
hereby amended as follows:
SECTION 7. BUDGET AND FUNDING FOR THE PREMISES.
7.1 Throughout the Term, MDPL shall prepare and present, by June 15th May
4-5th of each year, a proposed, detailed line item annual operating budget
for the Premises for each City fiscal year (October 1st- September 30th)
during the Term hereof, for review and approval by the City Manager. Said
budget shall include a projected income and expense statement; projected
year end balance sheet; statement of projected income sources; and
application of funds. Additionally, the budget shall also include, without
limitation, the following detailed projections:
* * * *
K. Subsection 9.1, entitled "Generally" of Section 9, entitled "MAINTENANCE,
REPAIRS, AND ALTERATIONS," is hereby amended as follows:
SECTION 9. MAINTENANCE, REPAIRS, AND ALTERATIONS.
9.1 Generally.
Throughout the Term, MDPL shall be solely responsible (including any and
all costs associated therewith) for maintaining the day to day maintenance
and housekeeping of the interior of the Premises (and all improvements,
furnishings, fixtures, and equipment thereon) so as to maintain the
Premises clean, and in good condition and working order, including, without
limitation, the plumbing, doors, and windows; MDPL and-will not suffer or
permit any strip or waste of the Premises.
MDPL shall assume sole responsibility and expense for day-to-day
housekeeping,janitorial services, and routine maintenance of the Premises.
This shall include, without limitation, daily removal of litter, garbage and
debris generated by MDPL's use of the Premises, including all garbage
disposal generated by its operations and activities. MDPL shall be
responsible for independently contracting for waste disposal services, with
18
adequate frequency to ensure that the Premises are maintained in a clean
and safe manner.
Except as expressly provided in this Agreement, the parties acknowledge
that MDPL shall not be responsible nor required to pay for any costs related
to capital improvements or infrastructure repair and/or replacement
including, without limitation, the building's roof, HVAC, major plumbing,
sewer lines, and electrical, and other infrastructure and structural elements.
Notwithstanding the preceding, MDPL shall utilize best efforts to promptly
provide the City, through its Contract Administrator, with prompt notice of
needed capital and/or infrastructure repairs that are deemed to be within
the City's maintenance obligations, as set forth herein.
L. Subsection, 9.8 entitled "Rooftop Expansion Project," is hereby added as follows:
98 Rooftop Expansion Project. The City anticipates securing approvals for the
Rooftop Expansion Project (the "Project") sometime during the remaining
Term of the Agreement. In connection with the Project, MDPL hereby
agrees to provide and grant City personnel and other Project development
related professionals (including, without limitation, City contractors,
architects, and engineers), with unrestricted access to the Premises, either
during hours of operation or during the times the Premises may be closed
for business, as required by the City, in its sole discretion. Multiple visits to
the Premises may be needed in connection with pre-construction
inspections and tests, construction and post construction related activities.
In the event that the City Manager determines, in the City Manager's
reasonable discretion, that the Premises cannot be partially or completely
used by MDPL during construction of the Project, then the City will provide
MDPL with at least four (4) months prior written notice to partially or
completely suspend operations, or relocate, as required by the City, in its
sole discretion. The City shall use commercially reasonable efforts to keep
the Art Deco Welcome Center open during the 120 days leading up to, and
during, the World Congress on Art Deco, scheduled in 2023 (date TBD).
MDPL acknowledges that, the City will be performing construction work
related to the development of the Project, as well as any related and/or
subsequent maintenance and repairs required of the City hereunder. The
City shall not be liable for any death or injury arising from or out of any
occurrence in, upon, at, or relating to the Premises or damage to property
of MDPL, or of others, located on the Premises, nor shall it be responsible
for any loss of or damage to any property of MDPL or others from any cause,
unless such death, injury, loss, or damage results from the gross negligence
or willful misconduct of the City. Without limiting the generality of the
foregoing, the City shall not be liable for any injury or damage to persons or
property resulting from fire, explosion, falling plaster, falling ceiling tile,
19
falling fixtures, steam, gas, electricity, water, rain, flood, or leaks from any
part of the Premises, or from the pipes, sprinklers, appliances, plumbing
works, roof, windows, or subsurface of any floor or ceiling of the Premises,
or from the street or any other place, or by dampness, or by any other cause
whatsoever, unless resulting from the gross negligence or willful
misconduct of the City.
MDPL agrees to indemnify The City and hold it harmless from and against
any and all loss (including loss of revenue), claims, actions, damages,
liability, and expense of any kind whatsoever(including attorneys' fees and
costs at all tribunal levels), arising from any occurrence in, upon, or at the
Premises, or the occupancy, use, or improvement by MDPL, or its agents
or invitees, of the Premises or any part thereof, or occasioned wholly or in
part by any act or omission of MDPL its agents, employees, and invitees or
by anyone permitted to be on the Premises by MDPL, unless caused by the
gross negligence or willful misconduct of the City.
M. Subsection 10.1 entitled, "Use by the City," of Section 10, entitled "CITY USE OF
PREMISES," is hereby amended as follows:
SECTION 10. CITY USE OF PREMISES.
10.1 Use by the City.
Upon no less than thirty (30) days prior written notice to MDPL, the City
shall have the right to use the Premises, or any part thereof, subject to
availability, for the purpose of providing City-approved or sponsored public
recreational, cultural, and/or other programs and/or events that are not
longer than three(3)consecutive days in duration; provided, a longer period
shall be permitted when being used for City services such as the Police, or
the City's Goodwill Ambassadors as may be deemed appropriate by the
City Manager, in his sole and reasonable discretion, and without the
payment of any rental or use fee;i except that direct out-of-pocket expenses
incurred in connection with such uses shall be paid by the City.
N. Section 12, entitled "ASSIGNMENT," is hereby amended as
follows:
SECTION 12. NO ASSIGNMENT/MDPL'S STATUS.
MDPL may not assign this Agreement, or any part thereof.,without the prior written
of the Mayor and City Commission during the term. This Agreement is made with
the understanding that MDPL shall at all times, throughout the Term hereof,
remain in good and active standing as a Florida not-for-profit corporation. In the
event that MDPL ceases to be loses its a not-for-profit status under the laws of the
20
State of Florida corporation, or the City, through the City Manager, in his/her
reasonable discretion and judgment, determines that the Premises are not being
used in accordance with the objectives and approved uses in Section 4, then this
Agreement shall be subject to immediate termination - e e - -•- _! e- . • -
notice by the City Manager to MDPL.
O. Section 15.1, entitled "Utilities," is hereby amended as follows:
15.1 Utilities.
MDPL shall be solely responsible for and shall pay (whether to the City or
directly to the utility) before delinquency, any and all charges for utilities on
the Premises (including, without limitation, water, electricity, gas, heating,
cooling, cable, internet, telephone, sewer, trash collection, etc.).
Notwithstanding the preceding paragraph, as of the Effective Date starting
on the Commencement Date, MDPL shall reimburse the City a flat fee for
water and electricity costs, in the amount of One-Thousand-Nine-Hund-red
- e e Two Thousand One Hundred Seventy-
Four
- �. .
and 87/100 ($2,174.87) per month. The City reserves the right, at its
sole discretion, at any time during the Term, to adjust the monthly flat fee
paid by MDPL, based upon actual cost of water and electricity, as calculated
by the City. The City shall provide MDPL with written notice of any future
adjustments; following which MDPL shall immediately commence to pay
City such adjusted amount(s). __ - - . _e _ - . _ _ • • - _ _- _
MDPL.
Additionally, the City reserves the right, at its sole discretion, at any time
during the Term, to install separate electricity and/or water meters serving
solely the Premises, in which case MDPL shall be solely responsible for and
shall pay (whether to the City or directly to the utility) before delinquency,
any and all charges.
P. Section 17, entitled "FORCE MAJEURE," is hereby amended as follows:
SECTION 17. FORCE MAJEURE.
17.1 The performance of any act by MDPL or the City hereunder may be delayed
or suspended at any time while, but only so long as, either party is
hindered in or prevented from performance by Acts of God (including
without limitation, hurricanes), laws, rules and regulations of governmental
or quasi-governmental entities, the elements of war, civil insurrection, riot,
terrorism or terrorist threats, epidemics, quarantine restrictions, sabotage,
embargo restrictions, transportation accidents, rebellion, strikes, lock-outs,
fire, explosion, or any other casualty or occurrence not due to either MDPL's
21
and/or the City's negligence and beyond the reasonable control of the
parties (collectively, "Force Majeure"); provided, however, that if the
condition of Force Majeure exceeds a period of 180 days, then either the
City or MDPL may, at their respective option and discretion, terminate this
Agreement, for convenience, upon written notice to the other party.
If City or MDPL's performance of its contractual obligations is prevented or
delayed by an event believed by a party to be a Force Majeure, such party
shall immediately, upon learning of the occurrence of the event or of the
commencement of any such delay, but in no case within fifteen (15)
business days thereof, provide notice of(i)the occurrence of event of Force
Majeure, (ii) of the nature of the event and the cause thereof, (iii) the
anticipated impact on this Agreement, (iv) the anticipated period of the
delay, and (v) what course of action such party plans to take in order to
mitigate the detrimental effects of the event. The timely delivery of the notice
of the occurrence of a Force Majeure event is a condition precedent to
allowance of any relief pursuant to this section; however, receipt of such
notice shall not constitute acceptance that the event claimed to be a Force
Majeure event is in fact a Force Majeure, and the burden of proof of the
occurrence of a Force Majeure event shall be on the requesting party.
No party hereto shall be liable for its failure to carry out its obligations under
this Agreement during a period when such party is rendered unable, in
whole or in part, by Force Majeure, to carry out such obligations, but the
obligation of the party or parties relying on such Force Majeure shall be
suspended only during the continuance of any inability, and only to the
extent so caused by the event of Force Majeure, and for no longer period
of said unexpected or uncontrollable even -, and in no event to exceed 180
days. Such cause shall, so far as possible, be remedied with all reasonable
dispatch.
The suspension of any of the obligations under this Agreement due to a
Force Majeure event shall be of no greater scope and no longer duration
than is required. The party shall use its reasonable efforts to continue to
perform its obligations hereunder to the extent such obligations are not
affected or are only partially affected by the Force Majeure event, and to
correct or cure the event or condition excusing performance and otherwise
to remedy its inability to perform to the extent its inability to perform is the
direct result of the Force Majeure event.
Obligations pursuant to this Agreement that arose before the occurrence of
a Force Majeure event causing the suspension of performance shall not be
excused as a result of such occurrence, unless such occurrence makes
such performance not reasonably possible. The obligation to pay money in
a timely manner for obligations and liabilities which matured prior to the
22
occurrence of a Force Majeure event shall not be subject to the Force
Majeure provisions.
17.2 Notwithstanding any other provision in this Agreement to the contrary, tin
the event a Force Majeure renders the Premises unusable, in whole or in
part, as determined in the sole reasonable judgment and discretion of the
City Manager, for more than a period of sixty (60) days, the City may, at its
sole option and discretion, terminate this Agreement, without cause and for
convenience, upon providing MDPL with at least thirty (30) days written
notice.: ' - - - - - - - • - - - - e -- e- e - - - ' - •- - -
proceeds to repair the damaged property, and the Term of the Agreement
- .. - „ ■-
shall be terminated as of the date of said occurrence of damage or
- _ . -
(12) months following such notice, MDPL shall prove, to the City
Manager's reasonable satisfaction—and-discretion, that it has adequate
funds immediately available to undertake the repair; and (3) the City and
reasonable time (but not to exceed six (6) months unles., otherwise
extended in writing by City Manager) after the City Manager deems that
MDPL has demonstrated that it has adequate funds to undertake the
repair, to the conditions, timing, plans, procedures, contractors,
subcontractors, disbursement mechanisms, and other matters with
- -- A 110 ' - -
and/er—restoration no later than eighteen (18) months from the date of
the City Manager's approval of MDPL's funding capability.
Q. Section 20, entitled "INSURANCE REQUIREMENTS," is amended as follows:
20. INSURANCE REQUIREMENTS
20.1 MDPL shall maintain the below required insurance throughout the Term of
the Agreement. The maintenance of proper insurance coverage is a
material element of the Agreement and failure to maintain or renew
coverage shall be treated as a default, which could result in the termination
of the Agreement.
a. Worker's Compensation Insurance for all employees of MDPL as
required by Chapter 440, Florida Statutes, and Employer Liability
Insurance for bodily injury or disease. Should MDPL be exempt from this
Statute, MDPL shall also submit (i) a written statement detailing the
23
number of employees; and that they are not required to carry Workers'
Compensation insurance; and that they do not anticipate hiring any
additional employees during the Term of this Agreement; or (ii) a copy
of a Certificate of Exemption.
b. Commercial General Liability Insurance on an occurrence basis,
including products and completed operations, property damage, bodily
injury and personal & advertising injury, with limits no less than
$1,000,000 per occurrence, and $2,000,000 general aggregate.
c. All-Risk Property and Casualty Insurance,written at a minimum of eighty
(80%) percent of replacement cost value and with replacement cost
endorsement, covering all improvements installed in the Premises by or
on behalf of MDPL and including, without limitation, all of MDPL's
personal property (including, without limitation, inventory, trade fixtures,
floor coverings, furniture, and other property removable by MDPL under
the provisions of this Agreement).
d. Automobile Liability Insurance covering any automobile. If MDPL has no
owned automobiles, then coverage for hired and non-owned
automobiles, with limit no less than $1,000,000 combined per accident
for bodily injury and property damage.
e. Liquor Liability Insurance on an occurrence basis, including property
damage, bodily injury and personal & advertising injury with limits no
less than $1,000,000 per occurrence.
f. Tenants' and Users' Liability Insurance Program (TULIP). MDPL is
required to have all third party renters of the Premises provide proof of
liability coverage, with the City of Miami Beach endorsed as an
additional insured, for a designated event. If a Third Party user does not
carry its own Commercial General Liability insurance, coverage will need
to be purchased for the use of the Premises through the City provided
Tenants' and Users' Liability Insurance Program. The TULIP's general
liability insurance protects both the Facility User(the third party) and the
City of Miami Beach against claims by third parties who may be injured
or experience damage as a result of attending or participating in an
event on the Premises.
20.2 Additional Insured. The City of Miami Beach must be included by
endorsement as an additional insured with respect to all liability policies
required under this Section (except Workers' Compensation).
20.3 Notice of Cancellation. Each insurance policy required herein shall
provide that coverage shall not be cancelled, except with notice to the City
of Miami Beach.
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20.4 Waiver of Subrogation. MDPL agrees to obtain any endorsement that may
be necessary to affect the waiver of subrogation on the coverages required.
However, this provision applies regardless of whether the City has received
a waiver of subrogation endorsement from the insurer.
20.5 Acceptability of Insurers. Insurance must be placed with insurers with a
current A.M. Best rating of A:VII or higher. If not rated, exceptions may be
made for members of the Florida Insurance Funds (i.e. FWCIGA, FAJUA).
Carriers may also be considered if they are licensed and authorized to do
insurance business in the State of Florida.
20.6 Verification of Coverage. MDPL shall furnish the City's Risk Manager with
original certificates and amendatory endorsements, or copies of the
applicable insurance language, effecting any and all coverage required by
this Agreement. All certificates and endorsements are to be received and
approved by the City's Risk Manager before MDPL may conduct operations
at the Premises. However, failure to obtain the required documents prior to
conducting operations shall not waive MDPL's obligation to provide them.
The City reserves the right to require complete, certified copies of all
required insurance policies, including endorsements, required by these
specifications, at any time.
CERTIFICATE HOLDER MUST READ:
CITY OF MIAMI BEACH
do EXIGIS Insurance Compliance Services
P.O. Box 4668 — ECM #35050
New York, NY 10163-4668
All certificates of insurance, endorsements, exemption letters shall be
submitted to City's servicing agent, EXIGIS, at:
Certificates-miamibeach@riskworks.com
20.7 Special Risks or Circumstances. The City Manager, in his sole discretion
and judgement, reserves the right to modify these insurance requirements,
including limits, based on the nature of the risk, prior experience, insurer,
coverage, or other special circumstances.
20.8 COMPLIANCE WITH THE FOREGOING REQUIREMENTS SHALL NOT
RELIEVE MDPL OF ITS LIABILITY AND OBLIGATION UNDER THIS
SUBSECTION OR UNDER ANY OTHER SECTION OF THIS
AGREEMENT.
R. Section 23, entitled "MDPL EMPLOYEES AND MANAGERS," is hereby amended
as follows:
25
SECTION 23. MDPL EMPLOYEES AND GENERAL MANAGER.
23.1 The City and MDPL recognize that in the performance of this Agreement,
it shall be necessary for MDPL to retain qualified individuals to effectuate
and optimize MDPL's management and operation of the Premises. Any
such individuals, whether employees, agents, independent contractors,
volunteers, and/or others, employed, retained, or otherwise engaged by
MDPL for such purpose(s), shall not be deemed to be agents, employees,
contractors, partners, joint venture, or associates of the City, and shall not
obtain any rights or benefits under the civil service or pension ordinances
of the City or any rights generally afforded classified or unclassified
employees of the City_; fFurther they shall not be deemed entitled to the
Florida Worker's Compensation benefits as employees of the City.
Additionally, MDPL, and/or any employees, agents, independent
contractors, volunteers, and/or others, acting under the authority and/or with
the permission of MDPL for the purposes set forth herein, shall never have
been convicted of any offense involving moral turpitude or felony. Failure to
comply with this Section shall constitute cause for termination of this
Agreement.
Any criminal activity on the Premises caused by or knowingly permitted by
MDPL shall result in automatic termination of this Agreement. MDPL shall
have an experienced general manager or managers overseeing the
Premises at all times. The City hereby consents to Daniel Ciraldo, (who, as
of the Effective Date of this Amendment, is also the Executive Director of
MDPL), to serve as MDPL's general manager under this Agreement. Any
subsequent change in the general manager shall be communicated to the
City Manager.
23.2 Contract Administration.
a. The City's contract administrator shall be the City Manager and/or
his/her authorized designee. aVIDPL's shall name a specific individual
to serve as its contract administrator.
b. The City's contract administrator shall have the authority to give all
approvals for the City while administering this Agreement, with the
exception of items which would require City Commission approval.
The City's contract administrator:
(i) shall be the liaison between the City and MDPL on all matters
relating to this Agreement;
26
(ii) shall be responsible for ensuring that any information supplied
by MDPL is property distributed to the appropriate City
departments; and
(iii) shall be responsible for monitoring contract compliance by
MDPL (including, without limitation, MDPL's activities,
programming, operations, management, and maintenance of
the Premises).
c. - - - • -• - - - - - - -- MDPL's
contract administrator shall be its general manager of the Premises
a who:
(i) shall be the liaison between the City and MDPL on all matters
relating to this Agreement;
(ii) shall be responsible for the day-to-day management,
operation and supervision of the Premises; and
(iii) shall be responsible for providing supervision and direction to
IVIDPL and/or its employees, agents, contractors, volunteers,
and/or others, authorized or invited by MDPL to perform work
and/or services on the Premises in connection with this
Agreement;
(iv) shall have the authority to give all the approvals and provide
required responses to the City while administering this
Agreement, and provide required documents as required
under this Agreement; and
shall be responsible for contract compliance by MDPL.
S. Section 27, entitled "DEFAULT AND TERMINATION," is hereby amended as
follows:
SECTION 27. DEFAULT AND TERMINATION.
of this Agreement, and such default is not cured within thirty(30) days after written
notice is given (or if not curable within thirty (30) days, the party has begun to
take curative action within thirty (30) days and-is continuing to pursue such cure,
- - - . ..
date of the initial written notice of default), the aggrieved party shall have the right
way limit or otherwise preclude the City from exercising such other rights to
27
Subsections 27.1 through 27.4 shall constitute events of default under this
Agreement. An event of default by MDPL shall entitle the City to exercise any and
all remedies described as City's remedies under this Agreement, including but not
limited to those set forth in subsection 27.5. An event of default by the City shall
entitle MDPL to exercise any and all remedies described as MDPL'S remedies
under this Agreement, including but not limited to those set forth in subsection
27.6.
27.1 Bankruptcy.
If either the City or MDPL shall be adjudged bankrupt or insolvent, or if any
receiver or trustee of all or any part of the business property of either party
shall be appointed, or if any receiver of all or any part of the business
property shall be appointed and shall not be discharged within sixty (60)
days after appointment, or if either party shall make an assignment of its
property for the benefit of creditors, or shall file a voluntary petition in
bankruptcy, or insolvency, or shall apply for reorganization or arrangement
with its creditors under the bankruptcy or insolvency laws now in force or
hereinafter enacted, Federal, State, or otherwise, or if such petitions shall
be filed against either party and shall not be dismissed within sixty(60)days
after such filing, then the other party may immediately, or at any time
thereafter, and without further demand or notice, terminate this Agreement
without being prejudiced as to any remedies which may be available to it for
breach of contract.
27.2 Continuous Operation Covenant.
Except in the case of a documented Force Majeure event (as described in
Section 17 of this Agreement), in the event that MDPL fails to continuously,
actively, and diligently carry on the programs, activities, services, and uses
specified in Section 4 (OBJECTIVES/APPROVED USES), during such
hours and upon such days as set forth in Section 5.8, the City may terminate
this Agreement upon providing MDPL with fifteen (15) days' written notice.
27.3 City Access. the event that MDPL fails to provide the City access to the
Premises including, but not limited to, as required under Subsection 6.2
(Financial Records and Reports); Subsection (g) of Section 7 (BUDGET
AND FUNDING FOR THE PREMISES), and Section 18 (INSPECTION),
the City may terminate this Agreement upon providing MDPL with fifteen
(15) days' written notice.
28
27.4 Default.
27.4.1 If MDPL fails to perform in accordance with any of the terms and
conditions of this Agreement, and such default is not cured within seven
(7) days after written notice is given (or if not curable within seven (7)
days, the party has begun to take curative action within seven (7)
days and is continuing to pursue such cure, but in no event shall any
cure period exceed a period of thirty(30) days from the date of the initial
written notice of default), the City shall have the right to terminate this
Agreement. In the event that MDPL cures any default pursuant to this
subsection within the allowable cure period, it shall promptly provide the
City with written notice of same.
27.4.2 In the event that the City fails to perform or observe any of the
covenants, terms or provisions under this Agreement, and such failure
continues for seven (7) days after written notice thereof from MDPL (or
if not curable within seven (7)days, the City has begun to take curative
action within seven (7) days and is continuing to pursue such cure, but
in no event shall any cure period exceed a period of thirty(30)days from
the date of the initial written notice of default), MDPL shall have the right
to terminate this Agreement. In the event the City cures any default
within the allowable cure period pursuant to this subsection, it shall
promptly provide MDPL with written notice of same.
27.5 Remedies for MDPL'S Default.
If any of the events of default, as set forth in this Section, by MDPL shall
occur, the City may, after expiration of the cure period terminate the
Agreement without further notice to MDPL and, at its sole option and
discretion, institute such proceedings as in its opinion are necessary to
compensate the City for damages resulting from MDPL'S default. In the
event of termination of this Agreement, MDPL shall then quit and surrender
the Premises to City pursuant to the provisions of Section 28. Upon the
termination of this Agreement, all rights and interest of MDPL in and to the
Premises and to this Agreement, and every part thereof, shall cease and
terminate.
In addition to the rights set forth above, the City shall have the right to
pursue any and all of the following:
a. the right to injunction or other similar relief available to it under
Florida law against MDPL; and/or
b. the right to maintain any and all actions at law or suits in equity or
other proper proceedings to obtain damages resulting from MDPL'S
default.
29
27.6 Remedies for City's Default. If any of the events of default, as set forth in
this Section, by the City shall occur, MDPL may, after expiration of the cure
period, terminate this Agreement upon written notice to the City. Said
termination shall become effective upon receipt of a written notice of
termination by the City, but in no event shall MDPL specify a termination
date that is less more than sixty-(60) thirty (30) days from the date of the
written termination notice. On the date specified in the notice, MDPL shall
quit and surrender the Premises to the City pursuant to the provisions of
Section 28.
T. Section 28, entitled "PROCEDURE UPON EXPIRATION AND/OR TERMINATION
BY CITY," is hereby amended as follows:
SECTION 28. PROCEDURE UPON EXPIRATION AND/OR TERMINATION BY
CITY.
28.1 MDPL shall, on or before the last day of the Term herein, or the sooner
termination thereof, peaceably and quietly leave, surrender and yield unto
the City, the Premises, together with any and all improvements and fixtures
located at or on the Premises and used by MDPL in the management,
operation and maintenance of the Premises (excluding any furnishings,
fixtures, and equipment, or other personal property which can be removed
without material injury to the Premises), free of all liens, claims and
encumbrances and rights of others, and broom-clean, and in good order,
condition and repair, reasonable wear and tear excepted. Any property
which pursuant to the provisions of this subsection is removable by MDPL
on or at the Premises upon the termination of this Agreement and is not so
removed may, at the option of the City, be deemed abandoned by MDPL,
and either may be retained by the City as its property, or may be removed
and disposed of by City, at the sole cost of MDPL, in such manner as the
City may see fit.
At the end of the Term, and if the City and MDPL have not entered into a
management agreement, or entered into negotiations for a new
management agreement, If the Premises are not surrendered at the end of
- - - •• - - - . --. - - e - .e-, MDPL shall pay to the City five
hundred dollars ($500.00) per day as liquidated damages for such breach
of this Aqreement until the City regains possession of the Premises, make
good to the City all damages which the City shall suffer by reason thereof,
- - - ' - . -
to surrender the Premises as-and when herein required.
28.2 MDPL covenants and agrees that it will not enter into agreements (whether
express or implied) relating to the Premises for a period of time beyond the
stated expiration date of this Agreement.
30
U. Section 31, entitled "NO DISCRIMINATION," is hereby amended as follows:
SECTION 31. NO DISCRIMINATION
MDPL agrees•that there shall be no discrimination as to race, sex, color, creed,
national origin, religion, age, physical handicap, family, income status, or sexual
orientation in the operations referred to by this Agreement; and further, there shall
be no discrimination regarding any use, service, maintenance or operation of the
Premises. All facilities located on the Premises shall be made available to the
public, subject to the right of MDPL to establish and enforce reasonable rules and
regulations to provide for the safety, orderly operation, and security of the facilities.
Additionally, MDPL shall comply fully with the City of Miami Beach Human Rights
Ordinance, codified in Chapter 62 of the City Code, as may be amended from time
to time, prohibiting discrimination in employment, housing, public
accommodations, and public services on account of actual or perceived race,
color, national origin, religion, sex, intersexuality, gender identity, sexual
orientation, marital and familial status, age, disability, ancestry, height, weight,
domestic partner status, labor organization membership, familial situation, or
political affiliation.
V. A new Section 33, entitled "TERMINATION FOR CONVENIENCE," is hereby
added as follows:
SECTION 33. TERMINATION FOR CONVENIENCE.
THE CITY COMMISSION MAY, BY 5/7THS VOTE, FOR ITS CONVENIENCE
AND WITHOUT CAUSE, TERMINATE THE AGREEMENT AT ANY TIME
DURING THE TERM BY GIVING WRITTEN NOTICE TO MDPL OF SUCH
TERMINATION, WHICH SHALL BECOME EFFECTIVE WITHIN SIXTY (60)
DAYS FOLLOWING RECEIPT BY MDPL OF SUCH NOTICE; AND FOLLOWING
WHICH THE CITY AND MDPL SHALL BE DISCHARGED FROM ANY AND ALL
LIABILITIES, DUTIES, AND TERMS ARISING OUT OF, OR BY VIRTUE OF,
THIS AGREEMENT.
W. Section 34.10, entitled "City Representation on MDPL Executive Committee," is
hereby deleted in its entirety:
34.10 City Representation on MDPL Board and Executive Committee.
• � • - - - • - - •• - - - - - - - -- - - - _ --
e e .. - .- - -
31
to each one. The City's members, which shall be selected by the City
Mana•er shall all be voting members of the Board and Executive
Committee.
X. A new Section 35, entitled "MDPL'S COMPLIANCE WITH FLORIDA PUBLIC
RECORDS LAW," is hereby added as follows:
SECTION 35. MDPL'S COMPLIANCE WITH FLORIDA PUBLIC RECORDS LAW
10.7 MDPL'S COMPLIANCE WITH FLORIDA PUBLIC RECORDS LAW
10.7.1 MDPL shall comply with Florida Public Records law under Chapter 119,
Florida Statutes, as may be amended from time to time.
10.7.2 The term "public records" shall have the meaning set forth in Section
119.011(12), which means all documents, papers, letters, maps, books,
tapes, photographs, films, sound recordings, data processing software,
or other material, regardless of the physical form, characteristics, or
means of transmission, made or received pursuant to law or ordinance
or in connection with the transaction of official business of the City.
10.7.3 Pursuant to Section 119.0701 of the Florida Statutes, if MDPL meets the
definition of "Contractor" as defined in Section 119.0701(1)(a), MDPL
shall:
(a) Keep and maintain public records required by the City to perform the
service;
(b) Upon request from the City's custodian of public records, provide the
City with a copy of the requested records or allow the records to be
inspected or copied within a reasonable time at a cost that does not
exceed the cost provided in Chapter 119, Florida Statutes or as
otherwise provided by law;
(c) Ensure that public records that are exempt or confidential and
exempt from public records disclosure requirements are not
disclosed, except as authorized by law, for the duration of the
contract term and following completion of the Agreement if MDPL
does not transfer the records to the City;
(d) Upon completion of the Agreement, transfer, at no cost to the City,
all public records in possession of MDPL or keep and maintain public
records required by the City to perform the service. If MDPL transfers
all public records to the City upon completion of the Agreement,
MDPL shall destroy any duplicate public records that are exempt or
confidential and exempt from public records disclosure
requirements. If MDPL keeps and maintains public records upon
completion of the Agreement, MDPL shall meet all applicable
requirements for retaining public records. All records stored
32
electronically must be provided to the City, upon request from the
City's custodian of public records, in a format that is compatible with
the information technology systems of the City.
10.7.4 REQUEST FOR RECORDS; NONCOMPLIANCE.
A request to inspect or copy public records relating to the City's
contract for services must be made directly to the City. If the City
does not possess the requested records, the City shall immediately
notify MDPL of the request, and MDPL must provide the records to
the City or allow the records to be inspected or copied within a
reasonable time.
MDPL's failure to comply with the City's request for records shall
constitute a breach of this Agreement, and the City, at its sole
discretion, may: (1) unilaterally terminate the Agreement; (2) avail
itself of the remedies set forth under the Agreement; and/or(3) avail
itself of any available remedies at law or in equity.
Lcj If MDPL fails to provide the public records to the City within a
reasonable time may be subject to penalties under s. 119.10.
10.7.5 CIVIL ACTION.
Lai If a civil action is filed against a MDPL to compel production of public
records relating to the City's contract for services, the court shall
assess and award against MDPL the reasonable costsof
enforcement, including reasonable attorneys' fees, if:
i. The court determines that MDPL unlawfully refused to comply
with the public records request within a reasonable time; and
H. At least 8 business days before filing the action, the plaintiff
provided written notice of the public records request, including a
statement that MDPL has not complied with the request, to the
City and to MDPL.
(b) A notice complies with subparagraph (i)(b) if it is sent to the City's
custodian of public records and to MDPL at MDPL's address listed
on its contract with the City or to MDPL's registered agent. Such
notices must be sent by common carrier delivery service or by
registered, Global Express Guaranteed, or certified mail, with
postage or shipping paid by the sender and with evidence of delivery,
which may be in an electronic format.
L If MDPL complies with a public records request within 8 business
days after the notice is sent is not liable for the reasonable costs
of enforcement.
fa IF MDPL HAS QUESTIONS REGARDING THE APPLICATION OF
CHAPTER 119, FLORIDA STATUTES, TO MDPL'S DUTY TO PROVIDE
PUBLIC RECORDS RELATING TO THIS AGREEMENT, CONTACT THE
CUSTODIAN OF PUBLIC RECORDS AT:
33
CITY OF MIAMI BEACH
ATTENTION: RAFAEL E. GRANADO, CITY CLERK
1700 CONVENTION CENTER DRIVE
MIAMI BEACH, FLORIDA 33139
E-MAIL: RAFAELGRANADO(c MIAMIBEACHFL.GOV
PHONE: 305-673-7411
Y. A new Section 36, entitled "PROHIBITIONS REGARDING SALE OR USE OF
EXPANDED POLYSTYRENE FOOD SERVICE ARTICLES, SINGLE USE
PLASTIC BEVERAGE STRAWS, AND SINGLE- USE PLASTIC STIRRERS," is
hereby added as follows:
SECTION 36. PROHIBITIONS REGARDING SALE OR USE OF EXPANDED
POLYSTYRENE FOOD SERVICE ARTICLES, SINGLE USE
PLASTIC BEVERAGE STRAWS, AND SINGLE- USE PLASTIC
STIRRERS.
36.1 MDPL hereby agrees and acknowledges that, pursuant to Section 82-7 of
the City Code, as may be amended from time to time, MDPL shall not sell,
use, provide food in, or offer the use of expanded polystyrene food service
articles (as defined in City Code Section 82-7) in City facilities or on City
property, in connection with any services performed pursuant to this
Agreement. A violation of this section shall be deemed a default under the
terms of this Agreement. Notwithstanding the above, this section shall not
apply to expanded polystyrene food service articles used for prepackaged
food that have been filled and sealed prior to receipt by MDPL.
36.2 Additionally, MDPL agrees and acknowledges that, pursuant to Section 82-
8 of the City Code, as may be amended from time to time, MDPL shall not
sell, use, provide food in, or offer the use of single-use plastic beverage
straws or single-use plastic stirrers (as defined in City Code Section 82-8)
in City facilities or on City property, in connection with any services
performed pursuant to this Agreement. A violation of this section shall be
deemed a default under the terms of this Agreement. Notwithstanding the
above, the requirements of Section 82-8 shall not restrict MDPL from
providing a beverage with, or offering the use of, a single-use plastic
beverage straw or single-use plastic stirrer to an individual with a disability
or medical condition that impairs the consumption of beverages without a
single-use plastic beverage straw or single-use plastic stirrer.
36.3 Additionally, MDPL agrees to comply with Section 46-92(c)of the City Code, '
which provides that it is unlawful for any person to carry any expanded
polystyrene product, single-use plastic beverage straw, or single-use plastic
stirrer onto any beach or park within the City, or onto any city marina, pier,
dock, or boat ramp. It is also unlawful for any business to provide single-
use plastic beverage straws or single-use plastic stirrers with the service or
34
delivery of any beverage to patrons on any beach within the City.
Notwithstanding the above, the provisions in Section 46-92(c) that pertain
to single-use plastic beverage straws and single-use plastic stirrers shall
not apply to a person or patron with a disability or medical condition that
impairs the consumption of beverages without a single-use plastic beverage
straw or single-use plastic stirrer.
Z. A new Section 37, entitled "INSPECTOR GENERAL AUDIT RIGHTS," is hereby
added as follows:
SECTION 37. INSPECTOR GENERAL AUDIT RIGHTS.
37.1 Pursuant to Section 2-256 of the Code of the City of Miami Beach, the City
has established the Office of the Inspector General which may, on a random
basis, perform reviews, audits, inspections and investigations on all City
contracts, throughout the duration of said contracts. This random audit is
separate and distinct from any other audit performed by or on behalf of the
City.
37.2 The Office of the Inspector General is authorized to investigate City affairs
and empowered to review past, present and proposed City programs,
accounts, records, contracts and transactions. In addition, the Inspector
General has the power to subpoena witnesses, administer oaths, require
the production of witnesses and monitor City projects and programs.
Monitoring of an existing City project or program may include a report
concerninq whether the project is on time,within budget and in conformance
with the contract documents and applicable law. The Inspector General
shall have the power to audit, investigate, monitor, oversee, inspect and
review operations, activities, performance and procurement process
including but not limited to project design, bid specifications, (bid/proposal)
submittals, activities of MDPL, its officers, agents and employees, lobbyists,
City staff and elected officials to ensure compliance with the contract
documents and to detect fraud and corruption. Pursuant to Section 2-378
of the City Code, the City is allocating a percentage of its overall annual
contract expenditures to fund the activities and operations of the Office of
Inspector General.
37.3 Upon ten (10) days written notice to MDPL, MDPL shall make all requested
records and documents available to the Inspector General for inspection
and copying. The Inspector General is empowered to retain the services of
independent private sector auditors to audit, investigate, monitor, oversee,
inspect and review operations activities, performance and procurement
35
process including but not limited to project design, bid specifications,
(bid/proposal) submittals, activities of MDPL its officers, agents and
employees, lobbyists, City staff and elected officials to ensure compliance
with the contract documents and to detect fraud and corruption.
37.4 The Inspector General shall have the right to inspect and copy all
documents and records in MDPL's possession, custody or control which in
the Inspector General's sole judgment, pertain to performance of the
contract, including, but not limited to original estimate files, change order
estimate files, worksheets, proposals and agreements from and with
successful subcontractors and suppliers, all project-related
correspondence, memoranda, instructions, financial documents,
construction documents, (bid/proposal) and contract documents, back-
change documents, all documents and records which involve cash, trade or
volume discounts, insurance proceeds, rebates, or dividends received,
payroll and personnel records and supporting documentation for the
aforesaid documents and records.
37.5 MDPL shall make available at its office at all reasonable times the records,
materials, and other evidence regarding the acquisition (bid preparation)
and performance of this Agreement, for examination, audit, or reproduction,
until three (3) years after final payment under this Agreement or for any
longer period required by statute or by other clauses of this Agreement. In
addition:
a. If this Agreement is completely or partially terminated, MDPL shall
make available records relating to the work terminated until three (3)
years after any resulting final termination settlement; and
b. MDPL shall make available records relating to appeals or to litigation
or the settlement of claims arising under or relating to this Agreement
until such appeals, litigation, or claims are finally resolved.
37.6 The provisions in this section shall apply to MDPL, its officers, agents,
employees, subcontractors and suppliers. MDPL shall incorporate the
provisions in this section in all subcontracts and all other agreements
executed by MDPL in connection with the performance of this Agreement.
37.7 Nothing in this section shall impair any independent right to the City to
conduct audits or investigative activities. The provisions of this section are
neither intended nor shall they be construed to impose any liability on the
City by MDPL or third parties.
36
AA. For ease of reference, the parties have attached and incorporated a new Exhibit
"D" to the Agreement(which exhibit is attached to this Amendment No. 3), entitled
"MDPL Reporting Requirements". The purpose of this Exhibit is to memorialize and
allow the parties to track MDPL's required written reports to the City during the
Term of the Agreement. The former Exhibit "D" to the Agreement, entitled
"Indemnity" is deleted in its entirety.
3. RATIFICATION.
Except as amended herein, all other terms and conditions of the Agreement shall
remain unchanged and in full force and effect. In the event there is a conflict
between the provisions of this Amendment and the Agreement, the provisions of
this Amendment shall govern.
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed by their appropriate officials, as of the date first entered above.
FOR CITY:
CITY OF MIAMI BEACH, FLORIDA
ATTEST:
By:
Granado, City Clerk . Dan Gelber, Mayor
(5,810� /z-o2
Date
FOR MDPL:
MIAMI DESIGN PRESERVATION LEAGUE,
INC.
ATTEST:
By: ei pr
Secretary *r--sident
Print Name Print Name
/?may3( I ®
Date APPROVED AS TO
FORM&LANGUAGE
&FOR EXECUTION
F:IATTO\AGUR AGREEMENT\MDPL\7-29-20 FINAL MDPL Amendment.docx
City Attorney Date
37
Revised Exhibit
„ B „
Art Deco Welcome Center
Business Plan
Updated July 2020
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MIAMI DESIGN
PRESERVATION LEAGUE
Revised Exhibit "B"
Miami Design Preservation League/Art Deco Welcome Center Business Plan
1
Table of Contents
Executive Summary 3
Art Deco Welcome Center Background and Museum Master Plan 4-5
Programs Summary 6
Art Deco Welcome Center 6
Art Deco Walking Tours 6
Art Deco Museum 7
Art Deco Lecture Hall 8
Barbara Baer Capitman Archives 8
Art Deco Tour Guide Academy 9
Preservation Education 10
Art Deco Gift Shop 11
Advocacy 12
Admission Costs 13
Hours of Operation 13
Marketing Plan 14
Projected Financials 17
Benchmarks:2020-2025 21
Attachments
AAM Standards for Development&Curation 22
List of Programs Past 5 Years 25
Museum Master Plan 50
Miami Design Preservation League/Art Deco Welcome Center Business Plan
2
Executive Summary
The Art Deco Welcome Center at 1001 Ocean Drive, Miami Beach, provides a
permanent home for Miami Design Preservation League and an impressive first stop
for tourists in South Beach. Educating visitors and residents about the Miami Beach
Art Deco Architectural District fosters an appreciation for the community's heritage
and style, which, in turn, facilitates the MDPL mission of preserving, promoting, and
protecting the cultural, social, economic and architectural integrity of Miami Beach
and the surrounding areas.
MDPL raises and invests significant funds into its operations at the Art Deco Welcome
Center. Since 2015, we have spent over $7MM in funds to operate the center and
fulfill our mission (see audit reports). This does not include in-kind contributions.
The economic impact from Art Deco Weekend is estimated at $13MM per annum
based on a study conducted by the Greater Miami Convention and Visitors Bureau.
For each 5-year term, this amounts to $65MM in economic impact.
Based on a study by the MDPL Center for Resiliency and Sustainability, property
taxes generated from the Miami Beach Art Deco district contributed $122MM in
2015, with property value of $8.5BB as of 2016.
Miami Beach Architectural Historic District
Total tax amount nearly$400 million from 2012-2015
Over$122 million total tax revenue in 2015
22%of Miami Beach's$560 million total revenue in 2015
t. r Total taxable value over$8.5 2016
19%of Miami Beach's 544 billion total taxable value
e{
•
.h.
Property Tax Analysis conducted by MDPL's Center for Resiliency& Sustainability
Miami Design Preservation League/Art Deco Welcome Center Business Plan
3
Resort Taxes, generated mostly from tourism activity within the City's fourteen local
historic districts, contributes on average $80MM per annum. During each 5-year
term, the public benefits of Resort Taxes is approximately $400MM.
Resort Tax Collections Miami Beach
$82,082,371 $83,008,583 $86,544,078 $88,576,819
$49,836,377
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020*
*2020 through April 2020
There are many additional public benefits that are not as easily quantifiable, such as
Miami Beach's strong brand that has Art Deco as its foundation. However, it's clear
that the tangible public benefits outlined above are a significant contributor to the
economic, cultural, and social resiliency of our city. MDPL is proud to be the city's
leading not-for-profit organization focused on such efforts.
Art Deco Welcome Center Background
With its central location and inviting facade,
visitors look to the Welcome Center as a -
source of tourist information, including
accommodations, dining and activities, etc.; • '-
education about Miami Beach and the Art
Deco District; and as a source of free
entertainment options. Residents will enjoy a Above:The Ocean Front Auditorium during major renovation
range of passive programs, including work funded by the Building Better Communities County GO
Bond of 2004 Below:the Welcome Center in 2020
exhibits, events, and lectures, and also
actively participate in self-directed research
projects and preservation-education
v
r
programs.
Miami Design Preservation League—the
organization that recognized, founded, and
continues to preserve, promote, and protect �. .a
Miami Design Preservation League/Art Deco Welcome Center Business Plan
4
the Art Deco Historic District—is committed to providing a variety of services to the
residents and visitors of our city. We are grateful to the City of Miami Beach for their
years of support and partnership in helping MDPL educate the public about the
historic buildings that are the fabric of our city. The Art Deco Welcome Center has
been MDPL's home since 1993.
Museum Master Plan
In 2018, Miami Beach voters approved $2MM in the GO Bond towards expansion of
the Art Deco Museum. Specifically, Commissioners set aside the funds to go towards
the rooftop expansion component of our Museum Master Plan.
1111111.1111/
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Left:Proposed GO Bond Project Rooftop Rendering;Right: Proposed GO Bond Project Rooftop Floorplan
As part of our visioning process,
MDPL has undertaken a 1
comprehensive master plan to bring IN K - ,
the museum experience to the next41' " '' •�
IP
level. The full plan is attached in the ... == _� taw
appendix. Proposed renderings
shown below bring the museum ,
design up to modern standards and ■ �'a '
help improve our ability to �+
celebrate, educate, and inspire. It is i
planned that MDPL will raise funds _
for this museum project, which is
•
not part of the GO Bond. We -I . '
estimate the total investment (cash
+ in-kind) to be approximately
$500,000 over the 5-year period. AL.
Renderings above from the MDPL Art Deco Museum Master Plan,prepared by brillhart architecture+Jean-Francois Lejeune
Miami Design Preservation League/Art Deco Welcome Center Business Plan
5
Programs Summary
Art Deco Welcome Center
True "welcome center" services, including hotel bookings, tour excursions, dining
recommendations, brochures, maps, pamphlets and general information, will be
available throughout the day. The welcome center functions will take place in the
MiMo-styled lobby, an original element of the 1954 Leonard Glasser Ocean Front
Auditorium and will also serve to draw visitors into the museum space.
These visitor services are operated and managed by and overseen by MDPL.
As of July 2020, the Art Deco Welcome Center is listed on TripAdvisor as #15 of 74
Things to Do in Miami Beach
Art Deco Walking Tours
Walking tours of the Art Deco Districtr.-/rl NlArr a
take advantage of the location, with t. ! P-InnilE.-
offerings that include a self-guided option ,: p. k; , r • 4 ► ' V '
for taking an audio tour in English, ti
Spanish, French, and German. Before the v W 4." Jt
tour commences, visitors will have the i +' i .4 lY ,'
ability to view a brief video about the 4, J 1►• ';, _
work of MDPL and they will be - .44. ""
encouraged to visit the museum at the .4
conclusion of the tour to learn more. o
4
In 2019, MDPL expanded its tour
offerings with a South Beach Scandals Above: MDPL Walking Tours now include
Tour. In addition, we offer tours that wireless receivers and social distancing
reflect the diverse population of our city, measures
including the Jewish Walking Tour, LGBT
Tour, Lincoln Road Tour, Mediterranean
Architecture Tour, and others.
As of July 2020, the Official Art Deco Walking Tour is listed on TripAdvisor as #3 of
300 Tours in Miami Beach
Miami Design Preservation League/Art Deco Welcome Center Business Plan
6
Art Deco Museum
The Art Deco Museum tells the story of the Art Deco District by providing materials on
display. A permanent collection interprets and explains the three major architectural
styles found in the District: Mediterranean, Art Deco and MiMo. These content areas
will be further subdivided to detail elements including streamlining, nautical influences
and Miami Beach's role in World War II.
While the permanent collection will remain fixed, but mobile, the short-term exhibits
(lasting from one to six months) will offer visitors a deeper look at selected topics.
These temporary exhibits will create compelling reasons for residents to visit the
museum on a regular basis.
There are a large number of visual artists in South Florida who draw inspiration from
the District and its history. The Featured Local Artist program will highlight local artists
whose work is influenced by the Art Deco style as well as the natural beauty of the
area. Artists will be given the opportunity to mount a show in the museum space and
provide a public talk on their work. MDPL will function as the gallery operator,
receiving a commission on sales of any works in the show.
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Above Left: Presentation with the Canadian Consulate of'Intercultural' Exhibition. Above Right:
Presentation with Asmara, Africa Delegation for UNESCO World Heritage site exhibition
Miami Design Preservation League/Art Deco Welcome Center Business Plan
7
Art Deco Lecture Hall
A multi-purpose space within the !f
museum becomes the home for the
lecture series. This "black box" space •
will be equipped with audio and •
video capabilities, flexible seating rid . 441i
arrangements and large sliding
S�s.
panels that allow the space to
alternately serve as an enclosed � `I,
lecture hall or that open to become
an additional exhibit area. '
Lectures on a variety of topics and themes will continue to be a core element of MDPL
public programming. Because of the attractive nature of the space, coupled with
adequate technical resources, we hope that other organizations (Miami Beach
Cultural Anchors, for example) will be able to present lectures and talks in the space
under the auspices of MDPL.
Barbara Baer Capitman Archives
The valuable Barbara Baer Capitman Archives will be
accessible at the Art Deco Welcome Center. The
digital collection will be available by appointment to
scholars or researchers with an interest in Capitman's
legacy and the history of the Preservation Movement ' ""�
in Miami Beach. , .' .Ai'
Work has commenced on a project to create an
electronic catalog of the materials in the Capitman y-
Archives that would be accessible via the internet.
Further, significant items in the Archives are being "' __
scanned so that digital images will be available -=
online.
MDPL would like to encourage residents to move from
being passive consumers of the lecture and film series to become active public
historians. By using the Capitman Archives, other historic collections available online
and the great talent and passion found in Miami Beach's historians, MDPL will offer
the Research Archive, in an effort to connect amateur historians with the resources
they need to conduct research.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
8
From genealogical research for someone building a family tree, to real estate agents
interested in creating a detailed history for a listing, the Research Archive program
will bring public historians, archivists and subject-matter experts together with
residents to provide assistance and guidance on personal history projects. These final
projects will be, with the author's permission, available to the public through MDPL's
online archives and/or short-term museum exhibits.
Art Deco Tour Guide Academy
The expanded offerings of the museum will provide an additional benefit to the Art
Deco Tour Guide Academy. The lecture hall will be utilized for the course, while
allowing the museum to remain open to the public, and the museum's exhibits will
provide additional teaching materials for the course.
While the Tour School component aims to recruit and train volunteer guides for
MDPL's walking tours, the Art Deco Academy offers residents an opportunity to learn
more about their city and the Art Deco style. The general Academy curriculum is ideal
for the casual student and can be modified to provide specialized instruction for hotel
concierge staff, cab operators or other populations.
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Above: Scenes from the Art Deco Tour Guide Academy
Miami Design Preservation League/Art Deco Welcome Center Business Plan
9
Preservation Education
Our preservation education program utilizes similar resources of the Art Deco
Academy/Tour School programs to provide educational programs for local schools.
Using a schedule designed in partnership with local curriculum specialists, students
will participate in guided explorations of the history surrounding them.
Through the use of photography, videography, creative writing, visual art, and social
studies/history, students will research and collaboratively create multimedia
presentations that introduce and interpret their neighborhood and the importance of
preserving this heritage.
Field Trips are organized in coordination with Miami Beach Parks and Recreation
Department.
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Clockwise from top left: Make Music
Day MDPL Event in Lummus Park,
1 Field Trip outing, Parks and Recs
arrives with students for their visit,
i' a="' Educational program inside the Art
A`'' • Deco Welcome Center.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
10
Art Deco Gift Shop
The customer base of the Official Art Deco Gift Shop is made up of mostly of U.S.,
European and South American tourists who want to learn about Art Deco in general
and, more specifically, Art Deco architecture in Miami Beach. Many tourists express
an immediate desire to connect with the history of both Art Deco and Miami Beach.
The Gift Shop strives to provide this information in the form of books, postcards, and
other materials that impart a "quick learn."
In addition, the Gift Shop offers items for visitors to take home as mementos for
themselves and to give as gifts. Our Resident Artist, who is also The Director of Retail
Operations, designs an array of Art Deco themed merchandise (jewelry, clothing,
wall art, etc.) to meet these needs. In addition, the Gift Shop represents local artists
by displaying and selling their works (most in the Art Deco and MiMo styles). In
general, the Gift Shop makes every effort to provide affordable and authentic Art
Deco items that will bring to our visitors good memories of being in Miami Beach (and
upon viewing in their homes, inspire them to come back soon!).
As of July 2020, The Art Deco Gift Shop is listed on TripAdvisor as #5 of 52 for
Shopping in Miami Beach.
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Miami Design Preservation League/Art Deco Welcome Center Business Plan
11
Advocacy
A vital component of MDPL's mission has always been the vigilant defense of Historic
Preservation beginning with Barbara Bear Capitman and the founding of our
organization in the unsuccessful advocacy protests against the demolition of the
Senator and New Yorker Hotels.
Our volunteer Advocacy Committee members are regularly review agendas for City
Commission and Land Use Board meetings in order to determine positions taken by
MDPL on pertinent issues regarding historic preservation and the greater community.
MDPL will continue to advocate before the City of Miami Beach Land Use, Planning,
Historic Preservation, Design Review Boards and City Commission regarding issues
that affect the integrity and resiliency of our existing historic districts as well as for the
quality of life issues affecting residents. The Miami Design Preservation League
MDPL's accessibility and educational information offered through the many programs
based out of the Art Deco Welcome Center ultimately expand the impact of
MDPL's "preserve, protect, and promote" mission directive.
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Above: Visit with the Raleigh Hotel project team. MDPL has been involved in planning for the major
project, which will be an approximate $750MM investment. MDPL's Advocacy Committee reviews all
projects that go before the city's Historic Preservation Board. The fourteen local historic districts in
Miami Beach include nearly 3,000 buildings
Miami Design Preservation League/Art Deco Welcome Center Business Plan
12
Admission Costs
Miami Design Preservation League's museum, lectures, and films are free of charge to
residents of Miami-Dade County. MDPL's Art Deco Weekend is also free of charge
for the vast majority of its programs. Our tours currently have the following prices:
Guided Walking Tours are $30.00 per person
$25.00 for students, veterans, and senior citizens (65+)
Audio Walking Tours are $25.00 per person
Museum Charge general admission: $5
Hours of Operation
The hours listed below are the anticipated hours of operation for the Miami Design
Preservation League's facilities. These do not include holidays or periods when certain
parts of the facility, or all parts, may be closed for maintenance, repairs, or business
reasons.
Art Deco Welcome Center (Visitor Center)
Monday- Sunday 9 a.m.- 5 p.m.
The Art Deco Welcome Center Museum
Thursday - Tuesday 10 a.m.- 5 p.m. (Closed Wednesday)
The Official Art Deco Gift Shop
Thursday - Tuesday 9 a.m.- 5 p.m. (Closed Wednesday)
Miami Design Preservation League/Art Deco Welcome Center Business Plan
13
Marketing Plan
MDPL's mission is focused on promoting, preserving, and protecting. Via our
partnership with the Greater Miami Convention and Visitors Bureau, we offer free
guided walking tours to visiting press from around the world. This has led to
significant press coverage for the Art Deco District and Miami Beach.
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Above: Andy Warhol pictured while on an MDPL guided tour of the Art Deco District on Sep 6th
1980. Our tradition of providing tours to press and other VIPs continues to this day and has provided
major benefits to our city with worldwide press coverage
MDPL continues to grow our own social media presence, which is essential in
reaching a wider audience. We maintain three Facebook pages (MDPL, Art Deco
Weekend and Visual Memoirs) to target specific segments of our stakeholders.
In addition to our online presence, our physical presence at the Art Deco Welcome
Center on world famous Ocean Drive allows us to reach many visitors and residents.
The Art Deco Welcome Center sees between 300-500 people per day depending on
the time of year. In the Center, we display information about tours, exhibits, lectures
and other events. The Center's staff is knowledgeable about all aspects of the
programming and are a direct link to the public.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
14
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The Preservationmobile is a new program we launched at Make Music Day 2020. It's a 1976 GMC
Palm Beach, built the year that MDPL was founded. We hope to reach a broader demographic with
special events highlighting different historic places in Miami Beach and surrounding areas.
We also utilize traditional media to reach potential participants. We submit all our
events to Miami Beach Cultural Affairs for inclusion in the City's events calendar and
in the weekly Cultural Affairs newsletter.
Additionally, we submit our events to the Greater Miami Convention and Visitors
Bureau calendar, Miami Beach Chamber of Commerce calendar, the Miami Art
Guide, Miami New Times & more. We partner with Atlantic Broadband to promote
Art Deco Weekend on television. We advertise in major news media in the southern
part of Florida specifically for Art Deco Weekend. We also receive in-kind advertising
support from Atlantic Broadband, Clear Channel, Miami New Times, and the Miami
Herald. In addition, Facebook advertising is targeted to Miami Beach residents and
visitors, highlighting the best of Miami Beach historic preservation.
Website
Our websites at mdpl.org and artdecoweekend.com have both been completely
rebuilt for modern web browsing and accessibility. Combined, they received more
than 100,000 hits in the past twelve months. We've focused lately on improving our
content and bringing more of what attracts people to Miami Beach to our websites.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
15
This includes putting our exhibitions, lectures, and events online, as well as making
our archives more easily accessible through the website.
MDPL.org last fiscal year ArtDecoWeekend.com last fiscal year
73,726 unique visitors 27,684 unique visitors
201,263 page views 76,185 page views
80% are New Visitors 84% are New Visitors
Expanding MDPL web presence into social networking has helped the organization
keep guests up to date with preservation efforts, educational events, and fundraising
programs. MDPL also links its website to sponsor sites and partner organizations,
including the City of Miami Beach.
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Above: a feature in Japan Airlines Magazine highlights the Art Deco Historic District
Miami Design Preservation League/Art Deco Welcome Center Business Plan
16
Projected Financials
Financial Plan Narrative
The financial plan's budget projects a five year earnings report for the Miami Design
Preservation League. These projections are made in the time of COVID-19 when there
have been considerable closures. Therefore, projections of revenue and expenses are
all lower in order to account for likely reduction in visitors and revenues..
The expenses/Income highlights the organization's capacity to thrive as an active
nonprofit mission driven organization; maintain, manage, and program the Art Deco
Welcome Center; and operate the Art Deco Gift Shop and Art Deco Walking Tours.
Calculations were derived from a combination and comparison of MDPL's past five
years budget numbers in combination with the following line items:
Projected Revenues FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25
A Tour Ticket Sales 125,000 131,250 137,813 144,703 151,938
B Gift Shop Sales 400,000 412,000 424,360 437,091 450,204
Earned 60,000 60,600 61,206 61,818 62,436
Revenues
D Contributed 200,000 210,000 216,300 222,789 225,017
Support
E ADW Revenue 300,000 306,000 312,120 318,362 324,730
Total Projected Revenues 1,085,000 1,119,850 1,151,799 1,184,763 1,214,325
Miami Design Preservation League/Art Deco Welcome Center Business Plan
17
Projected Expenses FY 20/21 FY 21/22 FY 22/23 FY 23/24 FY 24/25
F Business 25,000 25,250 25,503 25,758 26,015
G Operating 295,000 303,850 312,966 322,354 332,025
H Payroll 400,000 404,000 408,040 412,120 416,242
Special Events 240,000 252,000 264,600 277,830 291,722
Gift Shop
J Merchandise 125,000 127,500 130,050 132,651 135,304
Costs
Total Projected Expenses 1,085,000 1,112,600 1,141,158 1,170,713 1,201,307
Projected Net Income 0 7,250 10,641 14,050 13,017
*Projections subject to change.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
18
Financial Plan Assumptions
Income-
A. Tour revenue: 5% increase annually.
B. Store Sales: 3% increase annually.
C. Earned Revenues includes; Membership, Art Deco Weekend, and Facility
Rental. Projected to increase 1% annually.
D. Contributed Support in the form of sponsorship, donations, grants, and other
public money is expected to increase with the acquisition of the museum space and
development of MDPL programing targeting new educational components. We
project 5% growth in year 1, then 3% growth
E. Art Deco Weekend revenues are expected to rise 2% annually
Expense-
F. Business costs maintain a steady number with depreciation and amortization as
a factor.
G. Operating expenses are general and include rent, equipment, and PR and
advertising. Projected to increase 3% annually
H. Post COVID-19 restructuring, staff levels are estimated to stay relatively flat
with a 1% projected increase annually
I. Art Deco Weekend / special event costs consider the steady growth of
programs (which are outlined in this business plan)
J. Gift Shop merchandise costs and are expected to increase 2% annually
K. The final line item, Total Net Income reflects a positive cash flow and
demonstrates MDPL's capability to fund the desired Art Deco Welcome Center
programming
Miami Design Preservation League/Art Deco Welcome Center Business Plan
19
Potential Granting Agencies
• Miami Dade Department of Cultural Affairs: Cultural Advancement and
Tourism Development Council
• State of Florida-Division of Historical Resources: Small Matching Historical
Grants
• State of Florida-Division of Cultural Affairs: State General Support Program
• Institute of Museum and Library Services: American Heritage Preservation
Grant
• American Association for State and Local History
• American Architectural FoundationVisit Florida
• Visit Miami
• American Association of Museums - Small Museum Planning Grants
• Knight Foundation
• Miami Foundation
• City of Miami Beach: Cultural Arts Council
• Miami Beach Visitor and Convention Authority
• National Trust for Historic Preservation
• Florida Trust for Historic Preservation
• National Endowment for the Arts
• National Endowment for the Humanities
• Private Foundations
Miami Design Preservation League/Art Deco Welcome Center Business Plan
20
Art Deco Welcome Center / MDPL Benchmarks
2020-2025
In Progress 6-12 months 1-3 years 2025
Upgrade Visitor Develop partnerships Upgrade audio/visual Help Resort Tax
Center with new with local cultural equipment in Visitor exceed $100MM by
configuration, institutions in order to Center to provide better 2025!
improved storage, support the resiliency of display of what Miami
and sleeker, more arts and culture during Beach has to offer
modern look this difficult time period
Museum Advisory Design and Build the Reconfiguration of Art Deco Museum
Board in formation, Postcard Gallery Museum based on GO Bond Expansion
consisting of museum component of the Art Museum Master Plan, rooftop completed
leaders in Miami Deco Museum Master assuming we are able to
Beach as well as Plan (estimated meet our fundraising
architects, designers, investment $20k) goals. Estimated cost
curators, event (Cash + In-Kind:
planners, who will $500k+)
help us bring the
Museum to the next Complete AAM MAP
level Program
Implement a Point of Improve the Cosmetic upgrades to
Sales system merchandising of the the store in order to
store in order to improve refresh its design
Launch online shop quality of experience for
visitors
Implement mobile Addition of new virtual Add additional
app for self-guided tours including South languages to self-guided
tours Beach Movie Lovers' audio tours
Tour and Scandals of
South Beach
Professional Archivist Add at least 500 Develop additional
to organize and additional archive pieces Archive programming to
catalogue materials. to the online archives promote the content and
database history found within
Miami Design Preservation League/Art Deco Welcome Center Business Plan
21
Standards for the Development and Curation of Exhibits
The excerpt below constitutes American Association of Museums Standards for
U.S. Museums. The standards and characteristics are best practice levels that
all high functioning museums are expected to achieve. The Miami Design
Preservation League intends to benchmark the facility, exhibits, archives,
research and curation, along with the legal and ethical practices against the
characteristics listed below. By implementing the American Association of
Museum's recommendations MDPL prepares itself for a long term goal of the
Art Deco Welcome Center Museum seeking appropriate accreditation from
the American Association of Museums.
Accreditation Program
Standards:
Characteristics of an Accreditable Museum
Approved by the American Association of Museum's
Accreditation Commission & Effective January 1, 2005
Public Trust &Accountability
• The museum is a good steward of its resources held in the public trust.
• The museum identifies the communities it serves, and makes appropriate decisions in
how it serves them.
• Regardless of its self-identified communities, the museum strives to be a good neighbor
in its geographic area.
• The museum strives to be inclusive and offers opportunities for diverse participation.
• The museum asserts its public service role and places education at the center of that
role.
• The museum demonstrates a commitment to providing the public with physical and
intellectual access to the museum and its resources.
• The museum is committed to public accountability and is transparent in its mission and
its operations.
• The museum complies with local, state, and federal laws, codes, and regulations
applicable to its facilities, operations, and administration.
Mission & Planning
• The museum has a clear understanding of its mission and communicates why it exists
and who benefits as a result of its efforts.
• All aspects of the museum's operations are integrated and focused on meeting its
mission.
• The museum's governing authority and staff think and act strategically to acquire,
develop, and allocate resources to advance the mission of the museum.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
22
• The museum engages in ongoing and reflective institutional planning that includes
involvement of its audiences and community.
• The museum establishes measures of success and uses them to evaluate and adjust its
activities.
Leadership & Organizational Structure
• The governance, staff, and volunteer structures and processes effectively advance the
museum's mission.
• The governing authority, staff, and volunteers have a clear and shared understanding
of their roles and responsibilities.
• The governing authority, staff, and volunteers legally, ethically, and effectively carry
out their responsibilities.
• The composition, qualifications, and diversity of the museum's leadership, staff, and
volunteers enable it to carry out the museum's mission and goals.
• There is a clear and formal division of responsibilities between the governing authority
and any group that supports the museum, whether separately incorporated or operating
within the museum or its parent organization.
Collections Stewardship
• The museum owns, exhibits, or uses collections that are appropriate to its mission.
• The museum legally, ethically, and effectively manages, documents, cares for, and uses
the collections.
• The museum's collections-related research is conducted according to appropriate
scholarly standards.
• The museum strategically plans for the use and development of its collections.
• Guided by its mission, the museum provides public access to its collections while
ensuring their preservation.
Education & Interpretation
• The museum clearly states its overall educational goals, philosophy, and messages,
and demonstrates that its activities are in alignment with them.
• The museum understands the characteristics and needs of its existing and potential
audiences and uses this understanding to inform its interpretation.
• The museum's interpretive content is based on appropriate research.
• Museums conducting primary research do so according to scholarly standards.
• The museum uses techniques, technologies, and methods appropriate to its educational
goals, content, audiences, and resources.
• The museum presents accurate and appropriate content for each of its audiences.
• The museum demonstrates consistent high quality in its interpretive activities.
• The museum assesses the effectiveness of its interpretive activities and uses those results
to plan and improve its activities.
Miami Design Preservation League/Art Deco Welcome Center Business Plan
23
Financial Stability
• The museum legally, ethically, and responsibly acquires, manages, and allocates its
financial resources in a way that advances its mission.
• The museum operates in a fiscally responsible manner that promotes its long-term
sustainability.
Facilities & Risk Management
• The museum allocates its space and uses its facilities to meet the needs of the
collections, audience, and staff.
• The museum has appropriate measures to ensure the safety and security of people, its
collections and/or objects, and the facilities it owns or uses.
• The museum has an effective program for the care and long-term maintenance of its
facilities.
• The museum is clean and well-maintained, and provides for the visitors' needs.
• The museum takes appropriate measures to protect itself against potential risk and loss.
American Association of Museums
, (www.aam-us.org/museumresources/accred/upload/Characteristics.pdf
Miami Design Preservation League/Art Deco Welcome Center Business Plan
24
, List of Programs of the Miami Design Preservation League from Ocotber 1st,2015-March 31st,2020 ,
•
. • . 2015 ' ..
Date• Category Program•Title Participating'Artist Venue Presenti. Guest Total •
10/1/2015 to Exhibit Art Deco Museum Museum Exhibit: Art Deco MDPL 4,388
1/3/2016 Exhibit-Flashback "Flashback Fashions Museum
Fashions from the From the 1970's to
1970's to Today Today"
10/1/2015 to Education Art on the Move Art Deco Art Deco MDPL 21
1/3/2017 education/programming Museum
for Art on the Move
School
10/1/2015 to Lecture Identity Crisis:Miami Prof.Keith Revell Art Deco MDPL 32
1/3/2018 Beach during Turbulent Museum
Years,1975-1985
10/1/2015 to Lecture "The Raucous Politics of David Dernier Art Deco MDPL 45
1/3/2019 Development in Miami Museum
Beach:1995-2005"
10/1/2015 to Education Art Deco and Mimo Tour MDPL Fall Tour Art Deco MDPL 18
1/3/2020 Guide Academy Academy Museum
10/1/2015 to Lecture "Shooting for the Star Beth Dunlop Art Deco MDPL 58
1/3/2021 (chitects):2005-2015 Museum
10/1/2015 to Tour-private Private guided Art Deco MDPL trained guides Local Area MDPL 12
1/3/2022 walk for Brazilian visitors
05-Nov-15 Tour-private Private guided Art Deco MDPL trained guides Local Area MDPL 30
walk for Toronto BILD
Asso
10-Nov-15 Tour- Presentation and private MDPL trained guides Art Deco MDPL 35 Students
Education guided walk for Museum and
Kenwood K-B Ocean Dr.
17-Nov-15 Lecture "The Deco Developers Denis Russ lecture and Art Deco MDPL
and Miami Beach CDC: panelists Museum
1985-1995"
18-Nov-15 Lecture Lecture:Miami Modern Charles Kropke Art Deco TropicMoo 40 General Public
(MiMo)Architecture: Museum n
Futuristic,Flamboyant productions
and Fun
08-Dec-15 Education level-3 bachelor Daniel Ciraldo-MDPL Art Deco MDPL 20 college students
students,School of preservation officer Museum
Geography,University of
Leeds,UK
01-Dec-15 Education technical added subtitles to Visual Art Deco MDPL and
improvements/accessibil Memoirs videos playing Museum Close-up
ity in the museum Production
s
18/12/15 Education Walking tour for Silver MDPL trained guides Ocean Drive MDPL 80 Students 12 parents/teachers
Lake Middle School and Art Deco
Museum
10/2015- Tours-Gen. Original Walking Tours MDPL trained guides local area MDPL 1946 Gen.Public including 204
12/2015 Public (106x) teachers&students
Tours- Guided walks tailored to MDPL trained guides local area MDPL 42
private the requests of the
individuals
Tours- Guided walks tailored to MDPL trained guides local area MDPL 2 journalists
Journalists the needs of the
journalist
Tours- Guided walks tailored to MDPL trained guides At Deco MDPL 173 Teachers and Students
Education the needs of the class Museum and
(12x) Ocean Drive
2016 .
-. 'Date Category ` Program Title. Participating Artist Venue Presenti - . .' Guest Total . •
1/15,1/16,-1 ADW Art Deco Weekend 39th Art Deco Weekend-39th 40k+
/17/2016 Annual Annual
25
1/15-1/17, ADW-tours Ocean Drive Tour(24) MDPL trained Guides . Local Area MDPL 2000+
2016
15-17 Jan, ADW-tours LGBT Tour MDPL guide Local Area MDPL 20+
2016
1/15-1/17, ADW-Photo Art of Architecture Arthur Marcus,Albert Barg, Art Deco MDPL 1000+
2016 Exhibit Jeff Weisberg,Brandon Museum
Quarters,Vander Bhirtwish
1/15-1/17, ADW- Strolling Performers Ocean Drive MDPL/ADW 10000+
2016 Music/Entertai
nment
1/15,2016 ADW-film Documentary:Miami Alfred Spellman Art Deco 30+
Beach 100 Museum
1/15-17 2016 ADW- Deco Dance 12th St.at 120+
Music/Entertai Ocean Dr.
nment
1/15-17, 2016 ADW-Music Live Music-Jazz/Blues Sarah Jane&the Blue 12th St.at MDPL 200+
Notes Ocean Dr
1/15-16,2016 ADW-Music Live Music-Traditional Fruit Stand Jam Band 12th St.at MDPL 200+
Jazz Ocean Dr
1/15-17,2016 ADW-Music Live Music-New Orleans Shiny Shoes Band 12th St.at MDPL 200+
jazz Ocean Dr
1/16-1/17, ADW-Car Vintage Car Show Antique Auto Club of Ocean Dr. MDPL 30000+
2016 Show America
1/16,2016 ADW-Music Live Music-World Fusion Oriente&the SJO Allstars MDPL 200+
1/16,2016 ADW-Music Live Music French Horn Collective 12th St.at MDPL 200+
Ocean Dr
1/16,2016 ADW-Fashion Haute Couture Janine Stanwood,WPLG MDPL 100+
Show Local 10
1/16-17 2016 ADW-tours Collins Park MDPL trained guide Collins Park MDPL 10+
1/16-17 ADW-tours Jewish Miami Beach MDPL trained guide MDPL 20+
1/16, 2016 ADW- Barbara Baer Capitman 13th Street and MDPL 200+
community Memorial Ocean Drive
1/16,2016 ADW-tour Walkers'Paradise MDPL trained guide South Beach MDPL 50+
1/16,2016 ADW-tour Cocktails with a Twist MDPL trained Guides The Raleigh MDPL 50
Hotel
1/16,2016 ADW-film Bugsy Malone(1976)PG 8th St.and MDPL 20+
Ocean Dr.
1/16,2016 ADW-film Bugsy(1991) 8th St.and MDPL 30+
Ocean Dr.
1/16-17, ADW- Kid's Club Various Kid's club area MDPL 10000+
2016 Children's Prog.
1/16,2016 ADW- Dream,Draw,Build Perez Art Museum Kid's Club area PAMM and 5000+
Children's Prog. MDPL
1/16-17 2016 AWD- Art Deco Tour Monopoly Man Kid's club area MDPL 50+
Children's Prog.
1/16,2016 ADW- Pop Art with the Bass Bass Art Reps. Bass Museum Bass 2000+
Children's Prog. Museum
and MDPL
1/16,2016 ADW-Lecture Art and Architecture: AlA Miami&Miami Cntr Art Deco MDPL, 100+
and Panel Where the Two Intersect for Architecture and Museum Miami
Discussion Design,Pan American Art Center for
Project,various artists and Architecture
architects &Design
1/16,2016 ADW-Tour Underworld Tour MDPL trained guide 40+
1/16,1/17, ADW-Lecture American Art Deco lza Emmett Retro Pavilion MDPL 50+
2016 Furniture 1000 block of
Ocean Dr.
1/17,2016 ADW-Lecture Preservation and Climate Daniel Ciraldo-MDPL Art Deco MDPL 50+
Change Preservation Officer Museum
1/17,2016 ADW-Lecture Deco District Through the Dr.Paul George Professor Art Deco MDPL 100+
Decades of History,MDC Museum
26
1/16-17,2016 ADW- Reading MagicJim Snack Stage MDPL 75+
Children's Prog.
1/17,2016 ADW-Youth Symphonic Jazz Music Miami Youth Symphony Stage MDPL and 100+
Prog. Miami Youth
Symphony
1/17,2016 ADW-Youth Fantasy Theater Fantasy Theater factory Stage MDPL 100+
Prog.
1/17,2016 ADW-tour Miami History MDPL trained guide Local area MDPL 40+
1/15-17, ADW-Dancing Vintage Swing-Public South Heritage Lindy 1001 Ocean MDPL and 150+
2016 Dance Collective Drive South
Heritage
Lindy
Collective
1/5-2 Education Student Art Exhibit Kenwood 8 School student Art Deco MDPL and 5000+
/28/2016 work displayed during Museum Kenwood 8
ADW in the Museum School
1/17,2016 ADW-Youth JECC Bootcamp Ensemble JECC and Directed by Stage JECC and 100+
Prog. Nicole Yarling MDPL
1/26/2016 Tour Private guided Art Deco MDPL trained guides local area MDPL 20
walk for visiting corporate
guests
01-Feb-16 services upgrade purchased past perfect Art Deco MDPL
museum software Museum
05-Feb-16 Education Walking tour for Silver MDPL trained guides Ocean Drive MDPL 82 students 13 parents/teacher
Lake Middle School and Art Deco
Museum
17-Feb-16 Lecture Sea Level Rise and Historic Brian McNoldy-Senior Art Deco MDPL 52
Preservation;Observations Research Associate at U of Museum
&Projections in Miami M
28-Feb-16 Education Tour Guide Academy- MDPL staff and guides Art Deco MDPL 9
refresher Museum
01-Mar-16 data collection visitor services instituted visitor surveys in Art Deco MDPL
the museum Museum
23-Mar-16 Lecture The Changing Role of Local Susanne M.Torriente, Art Deco MDPL 33
Government in the Face of Assistant City Museum
Climate Change Manager/Chief Resiliency
Office
30-Mar-16 Lecture Building for the future:The Lecture:Wayne Pathman, Art Deco MDPL 39
Economic Impact of Sea founder and managing Museum
Level Rise partner of Pathman Lewis
01/2016- Tours-General Original Walking Tour MDPL trained guides Local Area MDPL 3734 Gen.Public including 1
03/2016 Public (104x) Journalist 340 Students
Tours- Private educational walks MDPL trained guides Local Area and MDPL 104 Students and Teachers
Education tailored to the needs of Art Deco
the class(9x) Museum
Tour-specialty Guided walks tailored to MDPL trained guides Local area MDPL 20 corporate guests •
special requests •
27-Apr-16 Lecture History Treading Water: Lecture:Morris Hylton, Art Deco MDPL 29
Sea Level Rise and the Director of Historic Museum
Future of Coastal Heritage Preservation Program,
University of Florida
07-Apr-16 Fine Arts 0,Miami Poetry Festival Art Deco 0,Miami 65
Museum Poetry
Festival
May 1-May Miami Dade Miami Museum Month Miami area museums Art Deco GMCVB 1000+
31,2016 j event Museum
May 1- Exhibit "A Walk Down Memory Art Deco Museum exhibit Art Deco MDPL 1000+
August 28, Lane-South Beach Photos Museum
2016 from the Late 1970's to
Early 1980's'
04-May-16 Lecture Exhibit Artist Talk"A Walk Susan Jordan,Sereta Art Deco MDPL 47
Down Memory Lane- Russell,Nancy Rohan Museum
South Beach Photos
27
15-May-16 Art Photography South Beach photo- Art Deco photomissio 50+
marathon Museum n.org
01-Jun-16 Historic State Historic Capital Florida Historic Capitol Tallahassee,FL 5000+
education collaboration Museum in Tallahassee
using video our'How Color
Saved Miami Beach'for
their exhibit on historic
preservation in Florida
04/2016- Tours-Gen Original Walking Tour MDPL Trained Guides Local Area MDPL 1757 Gen.Public including 2
07/2016 Public (104) Journalists,223 Educators&
Students
Tours-Media Guided Walks for MDPL Trained Guides Local Area MDPL 2 Journalists
journalists
Tours- Guided Walks for MDPL Trained Guides Local Area MDPL 223 students and teachers
Education students and teachers
Tues,Sept.20, Lecture Preservation in America Jeff Donnelly,MDPL public Art Deco MDPL 50+
2016 Prior to 1966 historian,professor and Museum
noted author.
08/2016- Tours-Gen Original Walking Tours MDPL trained guides local area MDPL 1114 Gen.Public including 6
10/2016 Public (105x) Journalists 151 Educators&
Students
Tours- Private Educational walks MDPL trained guides Local Area and MDPL 330 Educators and Students
Education tailored to the needs of Art Deco
the class(3x) Museum
Tours-Press Guided walks tailored to MDPL trained guides local area MDPL 39 Journalists
the needs of the
Journalists/Media(6x)
9/6-12/31/16 Exhibit Symmetry of Demolition Cheyco Leidmann Art Deco MDPL 4403
Museum
9/6-12/31/16 Exhibit Pastels and Preservation Sergey Serebrennikov Art Deco MDPL all Museum guests
Museum
10/20/2016 Lecture Henry Hohauser:The Nancy Solomon of Long Art Deco MDPL 15 adults
Bungalows of the For Island Traditions Museum
Rockaways
10/28/2016 Tour-private Private guided walk of MDPL trained guide Local area MDPL 10 adults
local area
11/3/2016 Tour-private Private guided walk for MDPL trained guides Local Area MDPL 70 Architects
architects
11/9/2016 Lecture Successes and Challenges Kathleen Slesnick Art Deco 31 adults
in Local Historic Kauffman-Historic Museum
Preservation Efforts Preservation Chief,Miami-
Dade County
11/15/2016 Tour-private Private guided walk of MDPL trained guide Local area MDPL 13 adults
local area
11/15/2016 Lecture Living with Art Deco. authorJudith Miller and Iza Art Deco MDPL 111 adults
Discussion and book Emmett of Moderism.com Museum
signing
11/22/2016 Lecture Enacting the National1966 Thompson Mayes,VP and Art Deco MDPL 30 adults
Historic Preservation Act of Senior Counsel National Museum
1966-a View from 50 Historic Trust
years.
11/30/2016 Art Deco Art Deco Weekend Kick-off Michael Arenella and the 100 adults
Weekend Reception Dreamland Orchestra,The
Lindy Hop Collective
10/2016- Tours-Gen. Original Walking Tour MDPL trained guides Local area MDPL 1926 including :259 students,15
12/2016 Public (106x) teachers
Tours-Media Guided walks tailored to MDPL trained guides Local area MDPL 11 press
the needs of the
Journalists
Tour- Guided walks tailored to MDPL trained guides Local area MDPL 93 adults
Speciality the requests of the
individuals(5x)
28
10/2016- Exhibits All permanent and Cheyco Leidmann,Sergey Art Deco MDPL 4403 including : 259 students, 15
12/2016 temporary exhibits Serebrennikov Museum teachers,11 journalists
2017
.
Date Category , Program Title. - Partiicipating Artist. .. Venue.. .Presenti • Guest Total
1/1-4/30, Exhibit The Colors of Miami Beach photographers Bruce Art Deco MDPL
2017 Carrington and Andy Sweet Museum
(d.1982)
1/13-1/15, ADW Art Deco Weekend Various Various MDPL's Art 150,000+
2017 Deco
Weekend
1/13-1/15, ADW tours Original Ocean Drive Tour MDPL trained guides local area MDPL
2017 (25x)
1/14-15,2017 ADW tours LGBT tour(2x) MDPL trained guide local area MDPL
1/14/2017 ADW tours Cocktails with a Twist MDPL trained guides Local Hotels MDPL
1/14-15,2017 ADW tours Jewish Miami Beach(2x) MDPL trained guides Local area MDPL
1/14/2017 ADW tours South Beach:A Walker's MDPL trained guide Local area MDPL
Paradise(lx)
1/13-15, ADW tours Deco Nights and Neon MDPL trained guide Local area MDPL
2017 Lights(3x)
1/13-15, ADW tours Cultural&Culinary MDPL trained guides Art Deco MDPL
2017 Delights(3x) District
1/14-15, ADW tours Hollywood Movie Guide to MDPL trained guide South Beach MDPL
2017 MB History
1/14-15, ADW tours Collins Park(2x) MDPL trained guide Collins Park MDPL
2017
1/13/2017 ADW-film Documentary:Barbara's Carl and Kathy Hersh, Wolfsonian
Crusade Close-up Productions
1/14/2017 ADW-lecture 14th World Congress on Mick Beyer,President of Wolfsonian MDPL
Art Deco Cleveland,2017 the 20th Century Society
USA
1/14/2017 ADW-film Retro Culture:Miami Christopher Rapolo,film Wolfsonian MDPL
Fashion Culture maker
1/14/2017 ADW-lecture History of Beer- Jesse Morris,Certified Starlight Lounge MDPL
Prohibition Era Cicerone
1/14/2017 ADW-lecture Color and Architecture Cheryl H Jacobs and Wolfsonian MDPL
various panelists
1/15/2017 ADW-lecture MB Visual Memoirs Project Kathy and Carl Hersh Wolfsonian MDPL
1/15/2017 ADW-lecture Forty More Years of Mark Samuelian and Wolfsonian MDPL
Fabulous:Structural various panelists
Visions for MB
1/14-15, ADW- Jazz Age Lawn Party Michael Arenella and the 12th and Ocean Jazz Age
2017 entertainment Dreamland Orchestra Lawn Party
Miami and
MDPL
1/13-15, ADW- diverse music genres 1PM Various Artists Ocean Drive MDPL
2017 Entertainment -11 PM Locations
1/14/2017 ADW- Haute Couture Models-Beauty School of Art Deco MDPL
Entertainment America,Designs by Welcome Cntr
Boudoir Miami,Accessories
by Iris Chase
1/15/2017 ADW- Dog Show members of the Art Deco MDPL
Entertainment community w.pets and Welcome Cntr
Fire Fighters of MB
1/14-15,2017 ADW-youth History themed art Various Artists and Lummis Park @ MDPL,The
prog. projects volunteers 13th Street Bass,
Feinberg
Fisher PTA,
FPNA,PAM,
Wolfsonian
29
1/14-1/15 ADW-youth Interactive Percussive S.Fl.Cntr for Percussive Lummis Park @ MDPL,
prog. Music Experiences Arts 13th Street SFCPA
1/14/-1/15 ADW-youth Book Reading Author Isabel Hill Lummis Park MDPL
prog.
1/15/2017 ADW-youth Symphony Jazz Band Greater Miami Youth Kids'Club Stage MDPL
prog. Symphony
1/14-1/15, ADW-youth Theater performances Everglades Stage Show Kids'Club Stage MDPL
2017 prog. with Fantasy Theater
Factory
1/14-1/15 ADW- Classic Car Show LOAM- SoFlo Region of the Ocean Dr.from MDPL all ADW guests
entertainment 3PM Antique Automobile Club 5th-10th St.
of America
2/26/2017 Exhibit Artist Reception and Music Photographer Bruce Art Deco MDPL
Carrington;Greater Miami Museum
Youth Symphony Chamber
Ensemble
3/12/2017 Education Art Deco Jewelry Making Experienced Jewelry
Class designers Beverly Stone
and Carla Merino.
03-212017 Lecture Terrazzo floors—Ancient Bill Wisser,photographer, Art Deco MDPL 45 adults
Art Goes Modern in Miami and Frank Andreou, Museum
terrazzo craftsman
3/29/2017 Tour- Silver Trail Middle School MDPL trained guides Ocean Dr.&Art MDPL 134 students
Education Deco Museum
3/30/2017 Tour- Silver Trail Middle School MDPL trained guides Ocean Dr.&Art MDPL 70 students
Education Deco Museum
1/2017- Tours-Gen. Original Ocean Drive Tour MDPL trained guides Local area MDPL 2878 including 339 students,16
03/2017 Public (124x) teachers
Tours- Private guided walks for MDPL trained guides Ocean Dr.&Art MDPL 8 teachers,204 students
Education students(16x) Deco Museum
Tours-Media Guided walk for Press(lx) MDPL trained guides Local area MDPL 3 journalists
1/2017- Exhibits All permanent and photographers Bruce Art Deco MDPL 6226 including : 338 students,16
03/2017 temporary exhibits Carrington and Andy Sweet Museum teachers,3 journalists
(d.1982)
4/11/2017 ation/ Workshop 1:Historic Building elevation expert, Art Deco Cntr for 52 adults
Advocacy Properties Elevation Rod Scott Museum Resiliency
and
Sustainabilit
Y
4/13/2017 ation/ Workshop 2:Historic Building elevation expert, 7251 Collins Cntr for 27 adults
Advocacy Properties Elevation Rod Scott Ave(Unidad) Resiliency
and
Sustainabilit
Y
4/11/2017 Lecture Color Takes a Number:The University of Miami Art Deco MDPL 15 adults
early work of Albert Architecture Professor Museum
Munsell and the Rocco Ceo
foundation of color theory
and practice in America.
4/30/2017 Education Art Deco Jewelry Making The class is led by skilled Art Deco MDPL
Class jewelry designers Beverly Museum
Stone and Carla Merino.
5/2/2017 Lecture Leonard Horowitz,Colorist Michael Kinerk,Lynn Art Deco MDPL 45 adults
Bernstein,Jane Dee Gross Museum
and Saul Gross
5/10/2017 Exhibit Opening Reception for Art Deco MDPL 50 adults
Exhibit:Colors of Miami Museum
Beach:Part 2
5/10-11/17 Tour-Media Private guided walk for MDPL trained guides Local Area MDPL and 10 members of the press
Journalists and GMCVB
Photographers
5/22/2017 tour- Tour for Hialeah Middle MDPL trained guides Ocean DR.and MDPL 50 teachers&students
Education School Art Deco
Museum
30
5/31/2017 Lecture Preservation Under the Community activist, Art Deco MDPL 40 adults
Rainbow historian,preservationist Museum
and freelance writer Herb
Sosa
6/3/17/ Tour-specialty World Out Games Gay MDPL trained guide Local area MDPL 20 adults
Tour
6/8/2017 Tour-Media Private guided walk for TV MDPL trained guide Local Area MDPL 2 TV Journalists
7 News
6/8/2017 Tour-private Guided walk for MDPL trained guides Local area MDPL 30 adults
conference group
6/15/2017 Tour-Media Guided walk of European MDPL trained guide Local Area MDPL and 8 International press
Journalists GMCVB
4/2017- Tours-Gen. Original Ocean Drive Tour MDPL trained guides Local area MDPL 1769 including 156 students, 1
6/2017 Public (106x) teacher, 29 journalists
Tours- Guided walks tailored to • MDPL trained guides Ocean Dr.and MDPL 6 teachers,110 students
Education needs of classroom Art Deco
students(8x) Museum
Tours-Media Guided walks tailored to MDPL trained guides Local area MDPL 43 members of the press
the needs of the
Journalists(9x)
4/2017- Exhibits All permanent and various Art Deco MDPL 4,076 including:156 students,6
6/2017 temporary exhibits Museum teachers,21 journalists
7/18/2017 Tour- Guided walk for Bass MDPL trained guides Local area MDPL& 22 students
Education Museum Day Camp The Bass
7/20/2017 Tour-Travel Private guided walk for MDPL trained guides Local Area MDPL 14 industry professionals
Industry Starwood Property
7/28/2017 Tour-private Guided walk for private MDPL trained guides Local Area MDPL 9 adults
party
8/1/2017 Tour-private Private guided walk for a MDPL trained guides Local Area MDPL 7 adults, 5 children
family
8/2/2017 Tour- Private guided walks for MDPL trained guides Local Aea&Art MDPL 45 children
Education North Shore Rec.Cntr Deco Museum
8/12/2017 Tour-Travel Private Guided Walk for MDPL trained guides Local area MDPL 20 industry
Media TAP Group
9/2/2017 Tour-Travel Private guided walk for Aer MDPL trained guides Local area MDPL 7 industry
Media Lingus
7/2017- Tours-Gen. Original Ocean Drive Tour MDPL trained guides Local area MDPL 979 including 314 students,11
9/2017 Public (88x)slight reduction due teachers,12 Press
to Hurricane Irma
Tours-Travel Guided walks tailored to MDPL trained guides Local area MDPL, 68 industry professionals
industry and the needs of the travel GMCVB
media industry/media(8x)
Tours- Guided walks tailored to MDPL trained guides Ocean Dr.and MDPL 11 teachers,314 students
Education the needs of the students Art Deco
(17x) Museum
7/2017- Exhibits All permanent and various Art Deco MDPL 2645 Including:291 students,9
9/2017 temporary exhibits Museum teachers,3 journalists
10/4/2017 Lecture Contemporary Architecture Architectural historian, Art Deco MDPL 80 guests
in Ethiopia and Eritrea David Rifkind Museum
10/18/2017 Lecture Tel Aviv—International Joel Levine,Tour Guide and Art Deco MDPL 27 adults
Style&Preservation in the MDPL Board Member Museum
White City
10/15,10/22, Education Tour Guide Academy MDPL trained guides,staff 1001 Ocean Dr. MDPL 16 adults
10/29, 2017 and volunteers
10/16/2017 Tour-Travel Private Guided Walk for MDPL trained guide Local Area GMCVB and 6 Journalists
Industry Travel Industry Journalists MDPL
10/19/2017 Tour-Travel Private Guided Walk for MDPL trained guide Local Area GMCVB and 9 Journalists
Industry Travel Industry Journalists MDPL
10/28/2017 Tour-private Official Ocean Drive tour- MDPL trained guided Local Area MDPL 8 Adults
booking private booking
31
Oct 2017-Jan Exhibit intercultural:lmmersive, Artist,Sheinina Lolita Raj. Art Deco MDPL 4315(Oct-Dec)
2018 Interdisciplinary Art Museum
Experience
Oct 2017-Jan. Exhibit Asmara:Africa's Secret Architectural historian, Art Deco , MDPL, 4315 visitors(Oct-Dec)
2018 Modernist City David Rifkind Museum UNESCO,
Internationa
I Union of
Architects
11/5/2017 Tour- Private guided walk for MDPL trained guide Local Area El Al 20 industry
International Israeli Travel Journalists Airlines,
Press MDPL and
GMCVB
11/9/2017 Tour-Travel Private guided walk for MDPL trained guide Local Area MDPL 2 social media journalists
Industry travel industry
professionals
11/15,2017 Lecture West Coast Deco:San Jack Johnson,amateur Art Deco MDPL 53 adults
Diego,Los Angeles,San photographer/architecture Museum
Francisco,Seattle buff
12/7/2017 Tour- Private guided walk for MDPL trained guide Local Area MDPL 17 Senior Citizens
Educational Road Scholars
Enrichment
12/8/2017 Lecture Intercultural Worldwide, Artist,Sheinina Lolita Raj. Art Deco MDPL 63 adults
Artist Talk Museum
12/9/2017 Tour-private Private guided walk for MDPL trained guides Local Area MDPL 20 Architects
Architects
12/9/2017 Tour-private Private guided tour via MDPL trained guides local Area MDPL 3 guests
automobile
12/26/2017 Tour-Travel Private guided walk for MDPL trained guides Local Area MDPL 11 social media
Industry Social Media Journalists
10/2017- Tour Total- Original Ocean Drive and MDPL trained guides Local area MDPL 1669 including 242 students/
12/2017 Gen.Public Specialty Walking Tours teachers and 6 journalists
(117x)
Tour Total- Guided walking tours for MDPL trained guides Local Area MDPL 48 members of the Press
Travel Industry Travel Industry Journalists
media (5x)
Tour Total- Guided walks tailored to MDPL trained guides Local area and MDPL 235 Students 7 teachers
Education the needs of Students& Art Deco
Teachers Museum
10/2017- Exhibits All temporary and Sheinina Lolita Raj,David Art Deco MDPL 4255 including: 235 students, 7
12/2017 permanent exhibits Rifkin Museum :eachers, 6 journalists,9 military
2018
.,•.Date . CategoryProgram Title 'Participating Artist(s) -Venue Presenting_ Guest Total ` .
Organizati
cont from Oct Exhibit lntercultural:Immersive, Artist,Sheinina Lolita Raj. Art Deco MDPL 2490 visitors(Jan)
17-Jan.2018 Interdisciplinary Art Museum
Experience
1/12-1/14, Art Deco Art Deco Weekend Various Ocean Dr.from MDPL est.150,000 attendees
2018 Weekend 6th-14th St.&
Lummus Park
1/12-1/14, ADW-Tours Tour:Original Ocean Drive MDPL trained guides Local area MDPL 180 adults 9 students
2018 Walking Tour(12)
Jan 12-14, ADW-Tours Tour:Lincoln Road(3) MDPL trained guide Albion start MDPL 10 adults
2018
Jan 12-13, ADW-Tours Tour:South Beach MDPL trained guide Local Area MDPL 5 adults
2018 Highlights(2)
Jan 12-14, ADW-Tours Tour:Hollywood Movie MDPL trained guide Local Area MDPL 14 adults
2018 Lovers(3)
Jan 12,14 ADW-Tours Tour:Mediterranean MDPL trained guide Local Area MDPL 11 adults
2018 Architecture(2)
Fri.Jan 12, ADW-Tours Tour:Sobe-Walker's MDPL trained guide Local area MDPL 2 adults
2018 Paradise
32
Fri.Jan 12, ADW-Tours Tour:Cocktails with a MDPL trained guides 3 Local hotels MDPL 9 adults
2018 Splash
Jan 12-14 ADW Art:Poster signing Michael Young The Betsy Hotel MDPL's gen.public
2018 ADW&The
Betsy Hotel
Fri.Jan 12, ADW Betsy Hotel Art Collection Jean Font,Betsy Hotel SR. The Betsy Hotel The Betsy gen public
2018 tour Magr Hotel
Jan 12-13, ADW Public Art-Projecting Public Art-Projecting Betsy Hotel's The Betsy ADW general public
2018 Images Images:Miami Beach Then Orb Hotel
and Now
Jan 12-14 ADW- Music-Strolling Players various Art and Design MDPL's ADW general public
2018 Entertainment Promenade ADW
Fri.Jan 12, ADW- Music-One Man Steel local artist Malibu Beach MDPL's ADW general public
2018 Entertainment Band Shack ADW
Jan 12-13, ADW- Music-Jazz Carlos Camilo,Carol Ann The Betsy Hotel MDPL&The gen.public
2018 Entertainment Taylor Betsy Hotel
Fri.Jan 12, ADW- Music-Jazz Parade various ADWC and MDPL's 137 adults
2018 Entertainment Ocean Drive ADW
Jan 12-14, ADW- Music-Jazz Age Dancing Michael Arenella's Lummus Park @ MDPL's 450+adults
2018 Entertainment Under the Stars Dreamland Orchestra,Troy 11th St. ADW
Anderson Quartet,Django
Blue
Fri.Jan 12, ADW- Music Oriente&the SJO Allstars Malibu Beach MDPL's ADW general public
2018 Entertainment Shack ADW
Fri.Jan 12, ADW- Film-Metropolis 1927 film 0 Cinema IDPL& 28
2018 Entertainment 0 Cinema
Jan 13-14, ADW- Various children's free art and entertainment Lummis Park MDPL& ADW general public
2018 Education programming:Kid's Club activities by local non- &13th Street Fienberg-
profit organizations Fisher K-8
A,PAMM,
MB
Botanical
Garden
Jan 13-14, ADW- Education:Children's Art Shirley Temple Ocean Drive MDPL 15+children/day
2018 Education Deco Tour
Sat.Jan 13, ADW- Student Poster intermediate grade Art Deco DPL& 300+3rd and 4th graders
2018 Education Competition students from:South Point Museum Local
El,North Beach El.,Ida Schools
Fisher El.,Papillon
Montessori,Chapman
Shelter
Sat.Jan.13, ADW- Youth Music-Big Band Greater Miami Youth Lummis Park MDPL, ADW general public
2018 Education Symphony Stage Greater
Miami Youth
Symphony
Jan.13-14, . ADW- Classic Car Show Antique Auto Club of 500-1000 MDPL ADW general public
2018 entertainment America Ocean Dr.
Jan.13-14, ADW-Tours Tour:SoBe Scandals(2x) MDPL trained guide Local Area MDPL 9 Adults
2018
Jan 13-14, ADW-Tours Tour:Jewish Miami Beach MDPL trained guide Local Area MDPL 12 Adults
2018 (2x)
Sat.Jan.13, ADW-Tours Tour:Flamingo Park Self guided Flamingo Park MDPL, 32
'18 Homes Flamingo
Park Asso.
Sat.Jan.13, ADW-Tours Tour:Art Deco Secrets MDPL trained guided Local Area MDPL 9 Adults
'18
Jan.13-14,'18 ADW-Tours Tour:Neon Lights(2x) MDPL trained guide Local Area MDPL 34 Adults
Sat.Jan.13, ADW-Tours Tour:Latin Legends& MDPL trained guides Local Area MDPL 2 Adults
'18 Deco Delights
Sat.Jan.13, ADW-Lecture All About Art Deco David Leddick Wolfsonian MDPL 170 adults
'18
Sat.Jan.13, ADW-Lecture Art Deco in Shanghai& Don Worth Wolfsonian MDPL 139 adults
'18 Miami Beach
33
Sat.Jan.13, ADW-Lecture Tropicana Modern, Rosa Lowinger Wolfsonian MDPL 170 adults
'18 Havana 1925-1959
Sat.Jan.13, ADW-Lecture Art Deco Tourism, George Neary and Ceti Wolfsonian MDPL 87 adults
'18 Promoting Miami Beach Velasco
Around the World
Sat.Jan.13, ADW Retro Fashion Show Angela La Muse,Nadiya Art Deco ADW ADW general public
'18 Shulhan,Luis Aponte,Gia Welcome
Perrotti,Theresa McKee, Center
House of Recollections
Sun.Jan.14, ADW Health and Lifestyle-Yoga Yoga with Stuart Reed Lummis Park Stuart Reed 6 guests
'18 &MDPL's
ADW
Sun. ADW- Youth Music-Jazz JECC Jazz Bootcamp Deco Kids Club- Sunshine ADW general public
1/14/2018 Education Ensemble Lummus Park Jazz
Organization
Sun.Jan.14, ADW-Tours Tour:Chasing the Light,A John Bachay Local area MDPL 20 adults
'18 Photo Tour
Sun.Jan.14, ADW-Lecture Moving Art Deco Forward Architects on preservation • Art Deco MDPL's 79 adults
'18 and development Welcome ADW
Center
Sun.Jan.14, ADW-Lecture Art Deco and Modernistic Joe"JC"Cohen Wolfsonian MDPL's 63 adults
'18 Clocks and Watches ADW
Sun.Jan.14, -ADW- Historic Resources as Panel Discussion Wolfsonian MDPL 50 adults
'18 Lecture Green Infrastructure; moderated by Laura
Advancing Miami Beach Weinstein-Berman
Sustainable Developments
Sun.Jan.14, ADW Dog Show Community members& Art Deco MDPL's ADW general public
'18 pets Welcome ADW&Blue
Center Buffalo
Sun.Jan.14, ADW-Film Film-It Happened One 1934 film Soundscape free public event
'18 Night Park
1/19/2018 Education- Private guided walk for MDPL trained Guides Art Deco MDPL,Silver 90 Students,20 teachers&parents
tour Silver Trail School Museum and Trail Middle
Ocean Dr. School
1/19/2018 Tour-media Private walk tailored for MDPL trained guides Local Area MDPL, 8 media
UK Social Media GMCVB
1/20/2018 Tour- Private walk tailored for MDPL trained guides Local area MDPL 50 Adults
corporate Edison&Ford Estates
1/20/2018 Tour Privately booked guided MDPL trained guide Local Area MDPL 8 Adults
walk
1/29/2018 Tour Private guided walk MDPL trained guide Local Area MDPL 21 Seniors
tailored for Road Scholars
1/29/2018 Tour- Private walk tailored for MDPL trained guides Local area MDPL 28 Students
Education The Hebrew Academy
1/30/2018 Tour Private walk tailored for MDPL trained guide Local Area MDPL 13 Adults
Sterling Events
2/1/2018 Tour- Private guided walk MDPL trained guide Local Area MDPL 22 Seniors
Education tailored for Road Scholars
2/6/2018 Tour-AlA Private guided walk MDPL trained guide Local area MDPL,A1A 25 seniors
tailored for AlA
2/8/2018 Tour- Private guided walk MDPL trained guide Local Area MDPL 12 Seniors
Education tailored for Road Scholars
2/9/2018 Tour- Private Guided Walks MDPL trained guides Art Deco MDPL 95 students,23 teachers&parents
Education tailored for Silver Trail Museum and
Middle School Ocean Dr.
2/20/2018 Tour Private guided walk MDPL trained guide Local Area MDPL 2 adults
2/22/18- Exhibit Dina Knapp-Made in Dina Knapp Estate Art Deco MDPL 4918(Feb-Mar) including: 434
9/30/18 Miami Museum students 9 teachers 101 children
2/22/2018 Opening Opening Reception:Dina Knapp Family,Local Art Deco MDPL 75+adults
Reception Knapp Exhibit Dignitaries Museum
34
2/23/2018 Tour- Private guided walks MDPL trained guides Art Deco MDPL 80 Students,21 teachers&parents
Education tailored for middle school Museum and
group Ocean Dr.
2/28/2018 Tour-Private Private guided walk for the MDPL trained guides Local Area MDPL,Art 54 Adults
Art Guild Guild
3/3/2018 Tour-Media Private guided walk MDPL trained guide Local Area MDPL, 9 Journalist
tailored for LGBTQ Media GMCVB
3/3/2018 Tour-Private Private walk for tailored MDPL trained guided Local Area MDPL 2 adults,2 students
for international visitors
3/21/2018 Lecture Carl Fisher,Pacesetter Jerry Fisher Art Deco MDPL 119 adults
Museum
3/28/2018 Tour-Media Private guided walk for MDPL trained guide Local Area MDPL 2 adults
film advance team
1/2018- Tours-Gen Original Walking Tour& MDPL trained guides Local area MDPL 3202 gen.pub.including 658
3/2018 Public Specialty Tours(120x) students/teachers,&5journalists
Tours- Guided walks tailored for MDPL trained guides Art Deco MDPL 357 students&teachers
Education classroom students(23x) Museum and
Ocean Drive
Tours-Travel Private walks tailored to MDPL trained guides Local area MDPL 19 journalists
Industry Travel Industry Journalists
(3x)
Tours-private Private tours tailored to MDPL trained guides Local area MDPL 211 individuals
/special specific requests(10x)
request
1/2018- Exhibits All temporary and Dina Knapp Art Deco MDPL 7409 including : 647 students,10
3/2018 permanent exhibits Museum teachers, 5 journalists,17 military
cont.from Exhibit Dina Knapp-Made in Dina Knapp Estate Art Deco MDPL (Ap-June)4090 including :240
2/22/18- Miami Museum students 3 journalists 123 children
9/30/18
4/7-4/8, Education/Adv Annual Properties Various MB Golf Club Center for 141 adults
2018 ocacy Resiliency Resiliency&
Sustainabilit
Y
4/8/2018 Education/Adv Site Assessment in Various Flamingo Park Fl.Public 30 adults
ocacy Flamingo Park Archaeology
Network
4/8/2018 Tour- Private guided walk for MDPL trained guides Local Area MDPL, 27 adults
engineers& Netherlands Group Atlantic
city planners Pacific
•
Exchange
4/15/2018 Tour- Private Guided Walk for MDPL trained guide Local Area MDPL 15 adults
Architects Architects(ATP)
4/18/2018 Lecture Jewish History in South Paul Kaplan Art Deco MDPL 75 adults
Florida Museum
4/19/2018 Tour-Media Private guided walk for MDPL trained guide Local Area MDPL, 8 Journalists
British Journalists GMCVB
4/24/2018 Tour-Media Private guided MiMo walk MDPL trained guide North Beach MDPL 20 in film crew
tailored for film crew MiMo
5/9/2018 Tour-Media Private guided walk for UK MDPL trained guide Local area MDPL 16 UK journalists
travel industry co.
5/10/2018 Tour-Media "Found in Miami for MDPL trained guide Local area MDPL, 7 international journalist
Hipsters"Pan European GMCVB
Group Press Tour
5/16/2018 Lecture Treasures of Sunny Isles Joel Levine,MDPL Guide& Art Deco MDPL 49 adults
MDPL BOD member Museum
5/30/2018 Lecture Art Deco Doorways of Bill Wisser,author& Art Deco MDPL 105 adults
Miami Beach photographer Museum
6/25/2018 Tour- Mount Sinai Day Care MDPL trained guide Mt Sinai Day MDPL 40 children, 10 adults
Education Care
6/1/18- Exhibit ADW Kids'Club Poster Miami Dade students MDPL MDPL 1157 museum guests
12/1/18 Entries
35
4/2018- Tours-Gen Original Walking Tour MDPL trained guides Local Area MDPL 1275 guests
6/2018 Publ (104x)
Specialty Tour- Legends of Lincoln Rd MDPL trained guided Lincoln Rd. MDPL 6 adults
Gen Publ. Walking Tour(13x)
Speciality Tour South Beach Scandals Tour MDPL trained guide Local Area MDPL 11 adults
-Gen Publ. (3x)
Tours-Travel Private Guided Walks for MDPL trained guides Local Area MDPL, 31 journalists and social media
Industry Travel Industry Journalists GMCVB
(4x)
Tours-Film Private Guided Walk for MDPL trained guide North Beach MDPL 20 film industry
crew film project (2x) MiMo
4/2018- Exhibit All temporary and Dina Knapp,ADW poster Art Deco MDPL 3990 including:247 students,2
6/2018 permanent exhibits contest winners,Susan Museum teachers,3 journalists,8 military
Shermer
cont from Exhibit Dina Knapp-Made in Dina Knapp Estate Art Deco MDPL all Art Deco Museum guests
2/22/18- Miami Museum
9/30/18
6/1/18- Exhibit ADW Kids'Club Poster Miami Dade students MDPL MDPL all Art Deco Museum guests
12/1/18 Entries
7/12/2018 Tour- Private guided walk for MDPL trained guide Local area MDPL 15 adults
corporate Torrecom
7/19/2018 Tour-Travel Private guided walk for MDPL trained guide Local Area MDPL 15 industry
Industry Starwood Properties
8/14/2018 Tour-tourism MB Chamber-Ocean Drive MDPL trained guides Ocean Dr Hotels IDPL& 140 industry
promotion Crawl event MB
Chamber
8/24/2018 Tour-travel Private guided walk for MDPL trained guide Local Area MDPL 2 journalists
industry travel journalists.
9/12/2018 Tour-Media Original Walking tour for MDPL trained guide Local Area GMCVB 1 USA Today Journalist
social media journalist
7/2018- Tours-Gen Original Ocean Drive MDPL trained guides Ocean Drive MDPL 1057 guests
9/2018 Public Walking Tour(105x) and local area
Tours-Gen Legends of Lincoln Road MDPL trained guide Lincoln Road MDPL 6 guests
Public Walking Tour(13x)
Tours-Gen South Beach Scandals MDPL trained guide Ocean Drive MDPL
Public Walking tour(3x) and local area
Tours-Tourism Private Guided Walks for MDPL trained guides Ocean Drive MBCC/ 173 tour industry professionals
Industry our Industry Professionals and local Area GMCVB
(4x)
7/2018- Exhibit All temporary and Dina Knapp,ADW poster Art Deco MDPL 3968 including:520 students,11
9/2018 permanent exhibits contest winners Museum teachers,3 journalists,26 military
10/1 to Daily Walking MDPL MDPL 4579 including :276 students,7
12/31/2018 Tours teachers,8 journalists
10/1 to Visitor Center MDPL MDPL
12/31/2018
10/1 to Art Deco Gift MDPL MDPL
12/31/2018 Shop
10/1 to Art Deco MDPL 4306 including:236 students,5
12/31/2018 Museum teachers,7 media,27 residents
10/6/18- Exhibit Through the Eye of the Nathan Miller photos• Art Deco MDPL 1224 guests
12/1/18 Lens:A Retrospective of Museum
Architectural Photography
of Nathan Miller
10/6-12/1/18 Exhibit opening Memorial Retrospective of Nathan Miller photos Art Deco MDPL 55 adults •
reception Architectural Photography Museum
of Nathan Miller
10/16/2018 Tour-Private Private guided walking MDPL trained guide Local Area MDPL 22 adults
tour for Culture Club of
Beth Torah
10/17/2018 Tour-Travel Private guided walking MDPL trained guide Local Area MDPL& 8 Industry
Industry Media tour for UK travel GMCVB
journalists.
36
10/19/2018 Tour- Private guided walking MDPL trained guide Local Area MDPL& 16 industry
International tour for Chinese travel GMCVB
Media agency.
10/21/2018 Tour-Travel Private guided walking MDPL trained guide Ocean Drive MDPL 9 Industry
Industry Media tour for industry
journalists.
10/27/2018 Tour-Private Private guided walk for MDPL trained guide local area MDPL 9 guests
visiting German physicians.
12/4/2018 Tour-Travel Private walking tour for MDPL trained guide Local area MDPL& 9 industry
Industry Media travel industry media GMCVB
12/11/2018 Tour-Edu. Private guided walk for MDPL trained guides local area MDPL 55 senior adults
enrichment Huntington Lakes,Delray,
FL.
12/12/2018 Lecture/Edu. Miami Beach Tropical Art Jeff Donnelly,MDPL Art Deco MDPL 67 adults
Deco:Origins Resident Historian Museum
12/14/2018 Tour-Edu. Private guided walk for MDPL trained guides Local area MDPL 55 senior adults
enrichment Road Scholar senior
citizens
12/22/2018 Tour-Private Jewish Miami Beach MDPL trained guide Local area MDPL 2 adults
walking tour
12/23/2018 Tour-Private MiMo walking tour MDPL trained guide North Beach MDPL 2 adults
area
12/25/18 Tour-Private Jewish Miami Beach MDPL trained guide Local area MDPL 2 adults&2 children
walking tour
12/28/2018 Tour-Private Mediterranean MDPL trained guide Local area MDPL 2 adults
Architecture walking tour
10/2018- Tours-Gen Original Ocean Dr.Walking MDPL trained Guide Local Area MDPL 4579 including :276 students,7
12/2018 Public Tour(x113) teachers,8 journalists
Tours- Private guided walks for MDPL Trained Guide Local Area MDPL 96 senior adults
Education educational enrichment.
(x2)
Tours-Travel Private guided walks for MDPL trained guides Local area MDPL 17 tour industry professionals
Industry/ Travel industry.(x2)
Media
Special Rental December 5th Art Deco Various 2,336 visitors during the event
/Event: to 9th 2018 Museum artists
Superfine Art participating
Fair in the
Superfine
Art Fair
10/2018- Exhibits All temporary and Nate Miller,MDPL Art Deco MDPL 4306 including :236 students,5
12/2018 permanent exhibits permanent exhibit Museum teachers,7 media,27 residents
•
2019 •
Date •Category -Program Title Participating Artist(s) Venue Presentin Guest Totals
g.
on(s)
Ongoing Tours-Gen Original Ocean Dr.Walking MDPL trained guides Local Area MDPL final totals below
Public Tour and Gen Public
Specialty tours(x113)
available on Additional/ Jewish Miami Beach,South MDPL trained guides Local area MDPL final totals below
request Specialty Tours Beach Scandals,MiMo,
Mediterranean,LGBTQ
1/1 to Visitor Center MDPL MDPL
3/31/2019
1/1 to Art Deco Gift MDPL MDPL
3/31/2019 Shop
1/1 to Art Deco Permanent Collection and Various MDPL MDPL
3/31/2019 Museum Special Exhibits
1/5/19 Tour-Private Private guided Art Deco MDPL trained guide Local Area MDPL family of 4
walk.
37
1/10-3/31/19 Exhibit Claudio Castillo Generative Claudio Castillo Art Deco MDPL all museum guests
Art Museum
1/10-3/31/19 Exhibit Marian Del Vecchio: Marian Del Vecchio Art Deco MDPL all museum guests
Political Cartoons Museum
1/10/2019 Special Exhibits Special Exhibits Opening Claudio Castillo and Marian Art Deco MDPL
opening night Night Del Vecchio Museum
1/15/2019 Tour-Edu. Private guided walk for the MDPL trained guides Local Area MDPL 50 adults
Enrichment Bellagio Culture Club
1/18-1/20, Art Deco Art Deco Weekend Festival Various Lummus Park, MDPL's 150,000 guests
2019 Weekend Ocean Drive, ADW
ADWC,Art
Deco Museum,
and numerous
local venues
1/18-1/20/19 ADW-exhibits Art Deco Museum Multimedia displays 1001 Ocean Dr. MDPL 316 guests
permanent collection
1/18-1/20/19 ADW-exhibits Art Deco Museum Special Claudio Castillo 1001 Ocean Dr. MDPL 316 guests
Exhibit:Claudio Castillo
Generative Art
1/18-1/20/19 ADW-exhibits Art Deco Museum Special Marian Del Vecchio 1001 Ocean Dr. MDPL 316 guests
Exhibit:Marian Del
Vecchio-Political Cartoons
of Miami Beach
1/18/19 ADW- Live Jazz Music Leonard Rutledge Jazz Jazz Age Stage- MDPL's
entertainment Quartet 11th St.& ADW
Ocean Dr.
1/18/19 ADW- Art Deco Weekend Michael Arenella and his Jazz Age Stage- MDPL's
entertainment Opening Night Soiree Live Dreamland Orchestra 11th St.& ADW
Jazz Music Ocean Dr.
1/18/19 ADW- Live Jazz Music Mojo Ike and Val Barbara Baer MDPL's free open event
entertainment Capitman Stage ADW
13th St.and •
Ocean Dr.
1/18/19 ADW-Arts Official ADW Poster Sergey Serebrennikov Ocean Dr.at MDPL's 19 guests
signing 11th St. ADW
1/19/19 ADW-Arts Retro Fashion Show Directed by Angela LeMuse Lummus Park MDPL's 500 guests
Stage ADW
1/19/19 ADW-Health Power Yoga Allison Gollner,Green Muscle Beach MDPL's 88 guests
and Wetness Monkey Studio area ADW
1/19/19 ADW-Health Beat the Gym Tony Thomas&PJ Muscle Beach MDPL's 121 guests
and Wellness Venturino area ADW
1/19/19 ADW- Chess in the Park Mark Samuelian Lummus Park MDPL's 20 guests
Entertainment ADW
1/19/19 ADW-Health BodGuru Boxing Luis Del Valle Muscle Beach MDPL's 120 guests
and Wellness area ADW
1/19/19 ADW-Health . Hard Knocks Cardio Crunch Fitness Muscle Beach MDPL's 29 guests
and Wellness area ADW
1/19/19 ADW-Health Cardio Dance Blast Crunch Fitness Muscle Beach MDPL's 92 guests
and Wellness area ADW
1/19/19 ADW-Health Yoga Synergy Muscle Beach MDPL's 150 guests
and Wellness area ADW
1/19/19 ADW-Health Sweat House Crunch Fitness Muscle Beach MDPL's 36 guests
and Wellness Area ADW
1/19-1/20/19 ADW- Classic Car Show Antique Automobile Club Ocean Drive 5th MDPL's all ADW guests
entertainment of America-South Florida -10th Streets ADW
Region
1/19/19 ADW- Live Jazz Music The Ashley Pezzotti Jazz Age Stage- MDPL's free open event
entertainment Ensemble 11th St.& ADW
Ocean Dr.
1/19/19 ADW- Live Jazz Music Michael Arenella and his Jazz Age Stage- MDPL's free open event
entertainment Dreamland Orchestra 11th St.& ADW
Ocean Dr.
38
1/19/19 ADW- Live Jazz Music Miami Big Sound Orchestra Barbara Baer MDPL's free open event
entertainment Capitman Stage ADW
13th St.and
Ocean Dr.
1/19/19 ADW-Arts Official ADW Poster Sergey Serebrennikov Ocean Dr.at MDPL's 8 guests
signing 11th St. ADW
1/18-1/20/19 ADW-Arts Antique and Design sponsored by the Original 1000 block of MDPL's all ADW guests
Promenade M.B.Antiques Show Ocean Drive ADW
1/20/19 ADW- Live Jazz Music Miami Swing Allstars Jazz Age Stage- MDPL's free open event
entertainment 11th St.& ADW
Ocean Dr.
1/20/19 ADW- Live Jazz Music Michael Arenella and his Jazz Age Stage- MDPL's free open event
entertainment Dreamland Orchestra 11th St.& ADW
Ocean Dr.
1/20/19 ADW- Live Jazz Music Tito Puentes Jr.and his Barbara Baer MDPL's free open event
entertainment Latin Jazz Ensemble Capitman Stage ADW
13th St.and
Ocean Dr.
1/20/19 ADW-Arts Official ADW Poster Sergey Serebrennikov Ocean Dr.at MDPL's 12 guests
signing 11th St. ADW
1/20/19 ADW-Arts Film:The Gangs All Here 1943 film M.B. MDPL's 150 guests
Cinematheque ADW
1/20/19 ADW-Arts Film:Top Hat 1935 film Soundscape MDPL's 150 guests
Park ADW
1/20/19 ADW- Bark Deco Dog Show ADW guests and their dogs Lummus park MDPL's all AWD guests
Entertainment Stage ADW
1/20/19 ADW-Health Yoga Synergy Muscle Beach MDPL's 82 guests
and Wellness Area ADW
1/20/19 ADW-Health Acro Yoga Pablo Milan and Cristina Muscle Beach MDPL's 108 guests
and Wellness Ortega Area ADW
1/20/19 ADW-Health BodGuru Boxing Luis Del Valle Muscle Beach MDPL's 66 guests
and Wellness Area ADW
1/20/19 ADW-Health Dance de la Soul Crunch Fitness staff Muscle Beach MDPL's 46 guests
and Wellness Area, ADW
1/20/19 ADW-Health Pilates Mat Mat Carol,Crunch Fitness Muscle Beach MDPL's 69 guests
and Wellness Area ADW
1/20/19 ADW-Health Hard Knocks vs Zumba Crunch Fitness Muscle Beach MDPL's 62 guests
and Wellness Area ADW
1/18-1/20/19 ADW-tours Official Ocean Drive MDPL trained guides Ocean Drive MDPL's 291 guests
Walking Tour 15x and nearby area ADW
1/18/19 ADW-tours Mediterranean MDPL trained guide local area MDPL's 3 guests
Architecture Tour lx ADW
1/18/19 ADW-tours Walker's Paradise Tour lx MDPL trained guide local area MDPL's 4 guests
ADW
1/19-1/20/19 ADW-tours Ocean Drive At Sunrise MDPL trained guide Ocean Drive MDPL's 1 guests
Tour 2x and nearby area ADW
1/19-1/20/19 ADW-tours South Beach Scandals Tour MDPL trained guides local area MDPL's 33 guests
2x ADW
1/19-1/20/19 ADW-tours Legends of Lincoln Road MDPL trained guides Lincoln Road MDPL's 4 guests
Tour 2x ADW
1/19-1/20/19 ADW-tours Jewish Miami Beach Tour MDPL trained guide local area MDPL's 27 guests
2x ADW
1/19/20 ADW-tours Hollywood Movie Lovers MDPL trained guide local area MDPL's 19 guests
Tour lx ADW
1/19-1/20/19 ADW-tours Washington Avenue Tour MDPL trained guide Washington MDPL's 10 guests
2x Ave from 5th- ADW
15th
1/19-1/20/19 ADW-tours Deco Nights and Neon MDPL trained guide local area MDPL's 48 guests
Lights Tour 2x ADW
1/19-1/20/19 ADW- Sm'Art Deco for Kids 2x MDPL trained guide ADM and MDPL's 2 guests
children's Ocean Drive ADW
programming
39
1/19/19 ADW-tours Flamingo Park Self guided Flamingo Park MDPL's 35 guests
Neighborhood Tour Neighborhood ADW
Assoc.
1/19/19 ADW-Lecture Preservation:"Past" Jeff Donnelly,Nancy Wolfsonian MDPL's 94 guests
Liebman,and Richard Museum ADW
Nagler
1/19/19 ADW-Lecture The Future of Miami Don Worth Wolfsonian MDPL's 211 guests
Marine Stadium Museum ADW
1/19/19 ADW-Lecture Skin Deep:Deco and Death Tim Rodgers,Ph/D. Wolfsonian MDPL's 108 guests
Museum ADW
1/19/19 ADW-Lecture Deco Domestic:3 Modern Whitney Richardson,Silvia Wolfsonian MDPL's 150 guests
Homes of the 1930's Barisione,and Shoshana Museum ADW
Resnikoff
1/20/19 ADW-Tours Chasing the Light MDPL trained guide local area MDPL's 15 guests
Photography Tour lx ADW
1/20/19 ADW - Preservation:"Present" Tom Mooney,Sandor Wolfsonian MDPL's 80 guests
Lectures Scher and Cesar Garcia- Museum ADW
Pons
1/20/19 ADW-Lectures Discovering Africa in Art Dr.Margaret Vendryes Wolfsonian MDPL's 136 guests
Deco Design and Beyond Museum ADW
1/20/19 ADW-Lectures Preservation:"Future" Laura Weinstein-Berman Wolfsonian MDPL's 67 guests
and Daniel Ciraldo Museum ADW
1/24/2019 Tour- Private guided walk for MDPL trained guides local area MDPL 31 senior adults
Educational Road Scholars
enrichment
1/30/2019 Tour- Private guided walk for the MDPL trained guide local area MDPL 20 students,2 teachers
Education Hebrew School
2/2/2019 Tour-private Private guided Art Deco MDPL trained guide local area MDPL 4 adults
Walk
2/5/2019 Tour-private Private Jewish Miami MDPL trained guide local area MDPL 2 adults
Beach guided tour
2/7/2019 Tour-Edu. Private guided MDPL trained guides local area MDPL 33 senior adults
Enrichment architectural tour for Road
Scholars
2/11/2019 Tour-Edu. Private guided MDPL trained guides local area MDPL 27 senior adults
Enrichment architectural tour for Road
Scholars
2/12/2019 Tour-Private Private guided MDPL trained guide local area MDPL 28 adults
Architectural walk for The
Villagers.
2/16/2019 Tour-Private Private guided LGBTQtour MDPL trained guide local area MDPL 7 adults
for Seminol State College
2/28/2019 Tour-Edu. Private guided MDPL trained guide local area MDPL 32 senior adults
Enrichment architectural tour for Road
Scholars
2/28/2019 Tour-Private Private guided Art Deco MDPL trained guide local area MDPL 16 adults
Walk
2/28/2019 Tour-media Private walk for German MDPL trained guide local"Vice" MDPL 2 TV crew
TV crew doing Miami Vice locations
documentary
3/1/2019 Tour-Private Customized private guided MDPL trained guide local area MDPL 20 adults
walk for NH and RA
3/6/2019 Tour/Open Culture Crawl MDPL trained guides Local trolley MDPL and approx 150 general public
House routes and the City of
ADWC Miami
Beach
3/11/19 Tour-Private Private guided Art Deco MDPL trained guide local area MDPL 14 adults
Walk
3/21/2019 Tour-Edu. Private guided MDPL trained guides local area MDPL 32 senior adults
Enrichment architectural tour for Road
Scholars
40
3/24/2019 Tour-Private Private walking tour for MDPL trained guide local area MDPL 12 Adults
Columbia University
Architects/
Preservationists
3/35/19 Tour-Media Private guided walk for MDPL trained guide local area MDPL 3 industry
French television special.
3/27/2019 Spring Lecture Great Streets of the Art David Berg,Todd Tragash, Tony YTinos, MDPL 296 adults
1.(Pt.1) Deco District:Espanola Scott Robins&Michael 448 Espanola
Way Blandino Way
3/30/2019 Tour(Lecture Espanola Way lecture tour. MDPL Trained guide Espanola Way MDPL 150 guests
1. Pt 2)
3/30/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 15 adults
tour.
1/2019- Tours-Gen Original Ocean Dr.Walking MDPL trained guides Local Area MDPL 3057 including :49 Students,10
3/2019 Public Tour and Gen Public Teachers,4journalists
Specialty tours(x113)
Tours- Private guided walking MDPL trained guides Local area MDPL 227(ages vary)
Education tours for educational
groups and schools.(x7)
Tours-Travel Private guided walking MDPL trained guides Local area MDPL 2 TV film crew
Industry/Media tours for Travel Industry.
(xl)
Tours-Private Private guided walking MDPL trained guides Local area MDPL 122 guests
(other) tours.(x10)
1/2019- Exhibits All temporary and Permanent exhibit,Claudio Art Deco MDPL 7260 guests including :380
3/2019 permanent exhibits Castillo,Marian Del Museum students, 10 teachers, 12 military,4
Vecchio journalist
4/4/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 2 adults
tour for Faena guests.
4/5/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 10 guests
tour for Giancola group.
4/6/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 10 guests
tour for Brand USA Music
4/7/2019 Special Event MDPL at Pride Fest MDPL guides,members Pride Parade MDPL unticketed general public
and community supporters
4/11/2019 Spring Lecture The Great Streets of the Peggy Benue,Allan The Betsy Hotel MDPL 104 Adults
2.(Pt 1) Art Deco District:Collins Schullman,George Neary&
Ave. Jeff Donnelly(moderator)
4/12/2019 Special Event Remembering Bill Farkas NA Art Deco MDPL 100 guests
Museum
4/13/2019 Tour(Lecture Collins Ave Lecture Tour. MDPL trained guide Collins Ave MDPL 56 Adults
2.Pt 2) (south)
4/24/2019 Tour/Open Culture Crawl MDPL trained guides and Local trolley MDPL and 150 guests
House MDPL staff routes and City of
ADWC Miami
Beach
4/25/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 4 guests
tour for Malfitano Family.
4/27/2019 Education/ 3rd Annual Resiliency 1.Samuelian,MB Commis, Miami Beach MDPL 94 participants
Workshop Workshop T.Troxler,FIU J. City Golf Club
Stuart,FIU D. 2301 Alton Rd,
:iraldo,Ex.Dir.MDPL, MB.
K.Ryan,EPA/FEMA
4/29/2019 Special Event A Night at the Museum MDPL staff Art Deco MDPL 102
with HOAs of South Beach Museum
4/30/2019 Tour- Private Private guided walking MDPL trained guides Local area MDPL 3 adults
tour for Evercore group.
5/1/2019 Tour-Private Private guided walking MDPL trained guides local area MDPL 25 students
tour for Bertine Juminer
HS.
5/1/2019 Spring Lecture The Great Streets of the Jonathan Plutzel,Chauncy Art Deco MDPL 183 Adults
3(Pt 1) Art Deco District:Ocean Copeland,Ricardo Tabet Welcome Cntr -
Drive
41
5/2/2019 Tour-private Private guided walking MDPL trained guides local area and MDPL 40 adults
tour for Chicago ADM
Architecture Center
Docents.
5/4/2019 Tour(Lecture Ocean Drive Lecture Tour. MDPL trained guide Ocean Drive MDPL 55 adults
3.Pt 2) south of 15th
5/6- Education Tour Guide Academy,Four MDPL staff and topical Art Deco MDPL 16 Adults
6/17/2019 Sessions including: experts Welcome
classroom,training tour(s) Center
and field work.
5/15/2019 Spring Lecture The Great Streets of the Michael Hausmann,Mel The Colony MDPL 184 Adults
4(Pt 1) Art Deco District:Lincoln Schlesser,Michael Comras Theater
Road &John Stuart(FIU)
5/18/2019 Tour(Lecture 4 Lincoln Road Lecture Tour. MDPL trained guide Lincoln Road MDPL 53 adults, 4 children
Pt 2)
5/20/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 1 Adult
tour for Janet Phillips
5/23/2019 Special Event Deco Drive Diners Club MDPL staff The News Cafe MDPL open to all restaurant guests
5/29/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 7 Adults
tour for Clemente Family.
5/29/2019 Tour/Open Culture Crawl MDPL trained guides and Local trolley MDPL and 270 guests
House MDPL staff routes and City of
ADWC Miami
Beach
6/5/2019 Tour-Private A private guided walk for MDPL trained guide LocaL Area MDPL 35 Adults
The Colony Theater
6/12/2019 Special Event A Night at the Museum MDPL staff Art Deco MDPL 22 guests
with HOAs of North Beach Museum
6/14/2019 Tour-Private Private guided walking MDPL trained guide Local area MDPL 17 Adults
tour for Starwood Trust
6/20/2019 Special Event Speakers'Deco Breakfast MDPL Staff News Cafe MDPL 146 Adults
6/21/2029 Special Event Fete de la Musique-on Local musicians and bands 9th Street and MDPL 130 guests
the Sand ocean front
6/25/2019 Education MDPL Camp Deco MDPL staff and trained Art Deco MDPL 25 Students age 7-11
guides Museum and
local area
6/30/2019 Tour-Media Private guided walk for MDPL trained guide Local area MDPL S travel industry media
Brasilian Public Television
crew.
4/2019- Exhibits All temporary and Permanent exhibit,If Seats Art Deco MDPL 4785 guests including :503 students
6/2019 permanent exhibits could Talk-Marine Museum &teachers,16 military,5 journalist
Stadium,Scarfig"Lights"
4/2019- Tours-Gen Original Ocean Dr.Walking MDPL trained guides Local Area MDPL 1990 including :78 Students, 162
6/2019 Public Tour and Gen Public Seniors,4journalists
Specialty tours(x114)
Tours- Private guided walking MDPL trained guides Local area MDPL 25 middle sch,16 TGAcademy,164
Education tours for educational adult edu,25 Park/Rec camp
groups and schools.(x7)
Tours-Travel Private guided walking MDPL trained guides Local area MDPL 22 travel industry/media
Industry/Media tours for Travel Industry.
(x2)
Tours-Private Private guided walking MDPL trained guides Local area MDPL 141 guests
(other) tours.(x9)
Ongoing Exhibits All temporary and Permanent exhibit,If Seats Art Deco MDPL all musuem guests
permanent exhibits could Talk-Marine Museum
Stadium,Scarfig Lights
7/9/19 Education MDPL Camp Deco MDPL staff and trained Art Deco MDPL 35 Students age 7-11
guides Museum and
local area
7/13/19 Tour-Specialty Miami Beach Scandals MDPL trained guide Local Area MDPL 1 adult
tour.
42
7/14/19 Tour-Specialty Guided walk of the Art MDPL trained guide Local Area MDPL 17 adults
Deco Historic District at
sunrise.
7/20/19 Tour-Specialty Miami Beach Scandals MDPL trained guide Local Area MDPL 0
tour.
7/30/19 Education MDPL Camp Deco MDPL staff and trained Art Deco MDPL 20 Students age 7-11
guides Museum and
local area
7/31/19 Special Event Art Deco Dance Party Shack Daddy's Band,Miami Art Deco MDPL 200 Guests
Marine Stadium exhibition Museum
artists
8/5/19 Tour- Private tour of the Art MDPL Program Art Deco MDPL 10 secondary students,4 teachers
Education Deco Museum for Instituto Coordinator Museum and the Directing Principal
Superiore Dell'Acqua,
Milan Italy
8/6/2019 Education MDPL Camp Deco MDPL staff and trained Art Deco MDPL 10 students age 12-13
guides Museum and
local area
9/12/2019 Fall Lecture The Dawning of Deco George Neary,Barbara TBD MDPL 73
Series(lecture Hulanicki,Merle Weiss,
#1) Diane Camber
9/19/2019 Special Event Opening Reception new Andres Conde,Barbara Art Deco MDPL 150
exhibition Hulanicki Museum
9/22/2019 Tour-private Private guided walk for MDPL trained guides North Beach MDPL 40 adults
AYUDA Miami chartiy Historic District
event.
Ongoing Exhibits All temporary and Permanent exhibit,If Seats Art Deco MDPL 4466 guests including:711
permanent exhibits could Talk-Marine Museum students&teachers,13 military,5
Stadium,Scarfig"Lights" journalists
7/2019- Tours-Gen Original Ocean Dr.Walking i MDPL trained guides Local Area MDPL 763 including :75 Students,61
9/2019 Public Tour for the Gen Public Seniors
(x37)
Tours-Gen Themed guided walking MDPL trained guides Local Area MDPL 18
Public Specialty tours of the Art Deco
Historic District for the
General Public(3x)
Tours- Private guided walking MDPL trained guides Local Area MDPL 55 students
Education tours for educational
groups and schools.(4x)
Tours-Private Private guided walking MDPL trained guides Local Area MDPL
tours.
Tours-Travel Private guided walking 1 MDPL trained guides Local Area MDPL
Industry/Media tours for Travel Industry.
10/10/2019 Fall Lecture The Unsung Women of Art Nina Weber Worth,Hannh Miami Beach MDPL 152
Deco(Part 2:Arts& Baumgarten,Sandy Botanical
Culture) Shapiro,Jo Manning, Garden
George Neary
10/17/2019 Special Event& Culture Crawl Barbara Hulanicki,Andres Art Deco MDPL 112
Tour Conde,DJ Owani,MDPL Museum
trained guides
10/24/2019 Fall Lecture the Unsung Women of Art Tanya Bhatt,Claire Tomlin, The Art Deco MDPL 49
Deco(Part 3:Deco Christine Guerro&John Wing of the
Business) Stuart Betsy Hottel
11/5/2019 Tour-Private Braddock Sr.H.S.-Art MDPL trained guides Local Area MDPL 32 students
Deco Tour
11/5/2019 Tour-Private O'Reilly Tour-Art Deco MDPL trained guides Local Area MDPL 8
Tour
11/7/2019 Tour-Private GMCVB Press Tour MDPL trained guides Local Area MDPL 9 press
11/14/2019 Tour-Private Abenet.orgTour MDPL trained guides Local Area MDPL 8
11/17/2019 Tour-Private Norwegian Press MDPL trained guides Local Area MDPL 8 press
43
11/20/2019 Tour-Private GMCVB Tour MDPL trained guides Local Area MDPL 5
focused on
Latin America
history
11/20/2019 Tour-Private APT Field Sessions MDPL trained guides Local Area MDPL 20
11/21/2019 Tour-Private APT Field Sessions MDPL trained guides Local Area MDPL 25
11/21/2019 Special Event& Culture Crawl Sara Schroeder,Di Owani, Art Deco MDPL 145
Tour MDPL trained guides Museum
12/03/2019 Tour-Private Road Scholars MDPL trained guides Local Area MDPL 25
12/06/2019 Tour-Private Roberto Curra MDPL trained guides Local Area MDPL 16
12/07/2019 Special Event VIP Preview for Miami OMBAS,MDPL Staff Art Deco MDPL 2572
Beach Antique Show&Art Museum
Deco Weekend 2020
12/08/2019 Special Event Workshop at the Misael Soto Department of Misael Soto, 10
Department of Reflection Reflection in MDPL
the Art Deco
Museum
12/19/2019 Special Event& Culture Crawl Marian Del Vecchio,Di Art Deco MDPL 188
Tour Owani Museum
10/1 to Visitor Center MDPL MDPL
12/31/19
10/1 to Art Deco Gift MDPL MDPL
12/31/19 Shop
10/1 to Art Deco MDPL MDPL 5,411guests including:452
12/31/19 Museum students&teachers,31 military,8
journalists
10/1 to Daily Walking MDPL MDPL 1,479 guests including :47 students,
12/31/19 Tours 16 military,322 seniors,47 children
2020
Date ;:Category - Pro•gram Title :•• Participating Artists)• _ Venue,... Presentin Guest Total
g .
Organizati
.
1/7/20 Tour-Private Capital One MDPL trained guides Local Area MDPL 10
1/8/20 Special Event Opening Reception for Lynette Long PH.D. Art Deco MDPL 101
Unfinished Business Museum 1001
Ocean Drive
1/8/20- Art Deco Unfinished Business:The Lynette Long Art Deco MDPL
3/31/20 Musum- Fight for Women's Museum 1001
Exhibit Suffrage and Beyond Ocean Drive
1/1/20- Art Deco Department of Reflection: Misael Soto Art Deco MDPL
3/31/20 Musum- Misael Soto Museum 1001
Exhibit Ocean Drive
1/1/20- Art Deco Featured Local Artist:Sara Sara Schroeder Art Deco MDPL
2/13/20 Musum- Schroeder Museum 1001
Exhibit Ocean Drive
2/17/20- Art Deco Featured Local Artist: Urban Sketchers Art Deco MDPL
3/31/20 Musum- Urban Sketchers Museum 1001
Exhibit Ocean Drive
1/17/20- ADW- Antique&Design MDPL 11th and Ocean MDPL's
1/19/20 Shopping Promenade Drive ADW
1/17/20 ADW-Tours Ocean Drive Architectural MDPL trained guide 1001 Ocean MDPL's 42
Tour Drive ADW
1/17/20 ADW-arts Urban Sketchers- Urban Sketchers Usk designated MDPL's 48
Sketchwalk tent-Between ADW
10th&11th
1/17/20 ADW-Tours Ocean Drive Architectural MDPL trained guide 1001 Ocean MDPL's 5
Tour Drive ADW
1/17/20 ADW-Tours South Beach Scandals Tour MDPL trained guide 1001 Ocean MDPL's 6
Drive ADW
44
•
1/17/20- ADW-Arts UrbanSketchers Urban Sketchers Usk designated MDPL's 171
1/19/20 Demonstrations x 14 tent-Between ADW
10th&11th
1/17/20 ADW-Tours Ocean Drive Architectural MDPL trained guide 1001 Ocean MDPL's 7
Tour Drive ADW
1/17/20 ADW-Arts Urban Sketchers- Federico Giraldo&Gaston Usk designated MDPL's 12
Sketchwalk in Spanish McKenzie tent-Between ADW
10th&11th
1/17/20 ADW-tours Ocean Drive Architectural MDPL trained guide 1001 Ocean MDPL's 11
Tour Drive ADW
1/17/20 ADW- Live Jazz Music James McCoy Lummus Park& MDPL's 68
entertainment 11th Street ADW
1/17/20 ADW-Arts Official ADW Poster Sergey Serebrennikov Ocean Dr.at MDPL's
signing 11th St. ADW
1/17/20 ADW-tours Ocean Drive Architectural MDPL trained guide 1001 Ocean MDPL's 10
Tour Drive ADW
1/17/20 ADW-Arts Drink&Draw-English& Urban Sketchers Fairwind Hotel MDPL's 17
Spanish 1000 Collins ADW
Ave
1/17/20 ADW- Opening Night Soiree Michael Arenella&His Lummus Park& MDPL's 137
entertainment Dreamland Orchestra,All 11th Street ADW
Swing Productions
1/17/20 ADW- Movie Film-City Dreamers 0 Cinema South MDPL's 44
entertainment Beach ADW
1/17/20 ADW- Music Cortadito 13th Street& MDPL's 75
entertainment Ocean Drive ADW
1/18/20 ADW-tours Ocean Drive Sunrise Tour MDPL trained guide 1001 Ocean MDPL's 1
Drive ADW
1/18/20 ADW-Health Power Yoga Greenmonkey , Muscle Beach MDPL's 103
and Wellness area ADW
1/18/20 ADW-Health Info&Giveaways Baptist Health Baptist Health MDPL's 12
and Wellness Tent-9th St& ADW
Ocean Drive
1/18/20 ADW-Health Screenings-BMI&Waist Baptist Health Baptist Health MDPL's 10
and Wellness Circumference Tent-9th St& ADW
Ocean Drive
1/18/20 ADW-Health Beat the Gym Tony Thomas&PJ Muscle Beach MDPL's 39
and Wellness Venturino area ADW
1/18/20 ADW- Classic Car Show Antique Automobile Club Ocean Drive 5th MDPL's
entertainment of America-South Florida -10th Streets ADW
Region
1/18/20 ADW- ADW opening ceremony Mayor and Commission, Lummus Park& MDPL's 60
enterntainmen League of Women Voters 11th Street ADW
t Miami-Dade County,and
other dignataries&MDPL
1/18/20 ADW-Arts Urban Sketchers- Urban Sketchers Usk designated MDPL's 58
Sketchwalk tent-Between ADW
10th&11th
1/18/20 ADW- Women's Suffrage MDPL Ocean Dr.from MDPL's 274
enterntainmen Centennial Parade 11th to 13th ADW
t Streets
1/18/20 ADW-Tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 56
Tour Drive ADW
1/18/20 ADW-Lectures Lecture:Cover Girls Alison Fraunhar,Ph.D. Wolfsonian- MDPL's 81
1001 ADW
Washington
Ave
1/18/20 ADW-tours South Beach Scandals Tour MDPL trained guide 1001 Ocean MDPL's 16
Drive ADW
1/18/20 ADW-Health BodGuru Boxing Luis Del Valle Muscle Beach MDPL's 84
and Wellness area ADW
1/18/20 ADW-tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 26
Tour Drive ADW
45
1/18/20 ADW-Arts Official ADW Poster Sergey Serebrennikov Ocean Dr.at MDPL's
signing 11th St. ADW
1/18/20 ADW-tours SHEROES:Remarkable MDPL trained guide 1001 Ocean MDPL's 4
Women of Miami Tour Drive ADW
1/18/20 ADW-tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 10
Tour Drive ADW
1/18/20 ADW-tours Flamingo Park Self guided Flamingo Park MDPL's 54
Neighborhood Association Neighborhood ADW
Home Tour
1/18/20 ADW-tours Jewish Miami Beach Tour MDPL trained guide 1001 Ocean MDPL's 11
Drive ADW
1/18/20 ADW-Health Zumba Crunch Fitness Muscle Beach MDPL's 38
and Wellness area ADW
1/18/20 ADW-Lectures On the cutting Edge Kathleen Murphy Skolnik Wolfsonian- MDPL's 61
1001 ADW
Washington
Ave
1/18/20 ADW- Swing Dance Lesson All Swing Productions Lummus Park& MDPL's 146
enterntainmen 11th Street ADW
t
1/18/20 ADW-tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 7
Tour Drive ADW
1/18/20 ADW- Music Troy Anderson Lummus Park& MDPL's 161
enterntainmen 11th Street ADW
t
1/18/20 ADW-Health Spot Check Screenings Dr Naiara Fraga Braghiroli- Baptist Health MDPL's 5
and Wellness Baptist Health Tent ADW
1/18/20 ADW-Health 'Bellatone Crunch Fitness Muscle Beach MDPL's 15
and Wellness area ADW
1/18/20 ADW-tours Movie Lover's Guide to MDPL trained guide 1001 Ocean MDPL's 11
South Beach Drive ADW
1/18/20 ADW-tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 15
Tour Drive ADW
1/18/20 ADW-Health Mindful Eating Baptist Health Baptist Health MDPL's 19
and Wellness Tent-9th St& ADW
Ocean Drive
1/18/20 ADW-tours Ocean Drive en Espanol MDPL trained guide 1001 Ocean MDPL's 0
Tour Drive ADW
1/18/20 ADW-Lectures Sky High Lea Nickless Wolfsonian- MDPL's 41
1001 ADW
Washington
Ave
1/18/20 ADW-Arts Urban Sketchers- Urban Sketchers Usk designated MDPL's 40
Sketchwalk tent-Between ADW
10th&11th
1/18/20 ADW-tours Mediterranean MDPL trained guide 1001 Ocean MDPL's 7
Architecture Tour Drive ADW
1/18/20 ADW-tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 11
Tour Drive ADW
1/18/20 ADW-Health Mindful Eating Baptist Health Baptist Health MDPL's 19
and Wellness Tent-9th St& ADW
Ocean Drive
1/18/20 ADW-tours The"Miami Vice"Effect MDPL trained guide 1001 Ocean MDPL's 14
Tour .Drive ADW
1/18/20 ADW-Health Yoga Synergy Muscle Beach MDPL's 50
and Wellness area ADW
1/18/20 ADW-tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 12
Tour Drive ADW
1/18/20 ADW-Health Power Rythm Crunch Fitness Muscle Beach MDPL's 6
and Wellness Area ADW
46
1/18/20 ADW-Tours Deco Nights and Neon MDPL trained guide 1001 OCean MDPL's 7
Lights Tour Drive ADW
1/18/20 ADW-Lectures Building Women Silvia Barisione and Wolfsonian- MDPL's 105
Shoshana Resnikoff 1001 ADW
Washington
Ave
1/18/20 ADW- Music Michael Arenella&His Lummus Park& MDPL's 410
enterntainmen Dreamland Orchestra 11th Street ADW
t
1/18/20 ADW-Arts Drink&Draw-English& Urban Sketchers Fairwind Hotel MDPL's 51
Spanish 1000 Collins ADW
Ave
1/18/20 ADW- Music Jose Fajardo Jr.Orch 13th Street& MDPL's 20
enterntainmen Ocean Drive ADW
t
1/19/20 ADW-Tours Ocean Drive Sunrise Tour MDPL trained guide 1001 Ocean MDPL's 9
Drive ADW
1/19/20 ADW-Health Yoga Synergy yoga Muscle Beach MDPL's 68
and Wellness Area ADW
1/19/20 ADW-Health Acro Yoga Pablo and Cristina Muscle Beach MDPL's 60
and Wellness Area ADW
1/19/20 ADW- Chess Tournament Mark Samuelian Lummus Park MDPL's 35
Entertainment ADW
1/19/20 ADW- Classic Car Show Antique Automobile Club Ocean Drive 5th MDPL's
entertainment of America-South Florida -10th Streets ADW
Region
1/19/20 ADW-Arts Sketchwalk fr 5 Urban Sketchers Usk designated MDPL's 11
tent-Between ADW
10th&11th
1/19/20 ADW-Tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 47
Tour Drive ADW
1/19/20 ADW-Health Info&Giveaways Baptist Health Baptist Health MDPL's 7
and Wellness Tent-9th St& ADW
Ocean Drive
1/19/20 ADW-Tours South Beach Scandals Tour MDPL trained guide 1001 Ocean MDPL's 13
Drive ADW
1/19/20 ADW-Lectures The Early Days of the Art Andrew Capitman Wolfsonian- MDPL's 150
Deco District 1001 ADW
Washington
Ave
1/19/20 ADW- Poster Signing Sergey Serebrennikov Ocean Dr.at MDPL's
Enterntainmen 11th St. ADW
t
1/19/20 ADW-Health The Compound by Deron Deron Del Valle&Dizzy Muscle Beach MDPL's 37
and Wellness Del Valle&Dizzy Area ADW
1/19/20 ADW-Tours Ocean Drive Architecture All Swing Productions Lummus Park& MDPL's 11
Tour 11th Street ADW
1/19/20 ADW-Tours SHEROES: Remarkable MDPL trained guide 1001 Ocean MDPL's 7
Women of Miami Tour Drive ADW
1/19/20 ADW-Lectures Lecture:The Fight for Lynette Long PH.D. Wolfsonian- MDPL's 102
Women's Suffrage and 1001 ADW
Beyond Washington
Ave
1/19/20 ADW- Arf Deco Dog Walk George Neary Barbara Baer MDPL's 126
Enterntainmen Capitman ADW
t Memorial,13th
Street and
Ocean Drive
1/19/20 ADW-Health Dance de La Soul Crunch Fitness Muscle Beach MDPL's 31
and Wellness Area ADW
1/19/20 ADW- Music FIU Big Band Lummus Park& MDPL's 70
Enterntainmen 11th Street ADW
t
47
1/19/20 ADW-Tours Jewish Miami Beach Tour MDPL trained guide 1001 Ocean MDPL's 3
Drive ADW
1/19/20 ADW-Health •MBSB CALISTHENICS Fabian Benavides Muscle Beach MDPL's 120
and Wellness MEET-UP Area ADW
1/19/20 ADW-Tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 18
Tour Drive ADW
1/19/20 ADW-Health Pilates Mat Crunch Fitness Muscle Beach MDPL's 31
and Wellness Area ADW
1/19/20 ADW-Lectures Lecture:Shero of Miami Paula Fletcher Wolfsonian- MDPL's 96
Beach:the Jane Fisher 1001 ADW
Story Washington
Ave
1/19/20 ADW-Tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 8
Tour Drive ADW
1/19/20 ADW-Tours Ocean Drive en Espanol MDPL trained guide 1001 Ocean MDPL's 0
Drive ADW
1/19/20 ADW- Music Michael Arenella&His Lummus Park& MDPL's 267
Enterntainmen Dreamland Orchestra 11th Street ADW
t
1/19/20 ADW-Health Cardio Dance Blast Crunch Fitness Muscle Beach MDPL's 35
and Wellness Area ADW
1/19/20 ADW-Tours The"Miami Vice"Effect MDPL trained guide 1003 Ocean MDPL's 5
Tour Drive ADW
1/19/20 ADW- Dance Performance Liony Garcia Wolfsonian- MDPL's 150
Enterntainmen 1001 ADW
t Washington
Ave
1/19/20 ADW-Tours Ocean Drive Architecture MDPL trained guide 1001 Ocean MDPL's 3
Tour Drive ADW
1/19/20 ADW-Tours Deco Nights and Neon MDPL trained guide 1001 Ocean MDPL's 15
Lights Tour Drive ADW
1/19/20 ADW- Movie Film-The Last Resort 0 Cinema South MDPL's 49
Enterntainmen Beach ADW
t
1/19/20 ADW- Music Frost UM Art Deco Lummus Park& MDPL's
Enterntainmen Ensemble 11th Street ADW
t
1/19/20 ADW- Movie Film-Citizen Jane 0 Cinema South MDPL's 32
Enterntainmen Beach ADW
t
2/1/20 Tour-Private CBS MDPL trained guides Local Area MDPL 7
2/5/20 Tour-Private Roads Scholars MDPL trained guides Local Area MDPL 27
2/18/20 Spring Bus Tour Rediscover South Dade Nancy Liebman outside of MDPL 17
Miami Beach
City Hall
2/19/20 Tour-Private Richard Davis MDPL trained guide Local Area MDPL 17
2/23/20 Tour-Private Destinations and Tours MDPL trained guide Local Area MDPL 19
2/25/20 Tour-Private Roads Scholars MDPL trained guides Local Area MDPL 23
3/3/20 Spring Bus Tour Historic Treasures of North Nancy Liebman outside of MDPL 25
Dade Miami Beach
City Hall
3/3/20 Tour-Private Zendesk MDPL trained guide Local Area MDPL 40
3/7/20 Tour-Private Rabbi Bergman MDPL trained guide Local Area MDPL 16
3/7/20 Tour-Private Yale MDPL trained guide Local Area MDPL 35 students
3/10/20 Tour-Private Roads Scholars MDPL trained guides Local Area MDPL 29
3/19/20 Special Event Culture Crawl MDPL Staff,All Swing Art Deco MDPL POSTPONED
Miami,Urban Sketchers Museum 1001
Ocean Drive
1/1 to Visitor Center MDPL MDPL
3/31/20
'48
1/1 to Art Deco Gift MDPL MDPL
3/31/20 Shop
1/1 to Art Deco MDPL MDPL 7,355 guests including:487
3/31/20 Museum students&teachers,24 military,13
journalists
1/1 to Daily Walking MDPL MDPL 2613 guests
3/31/20 Tours
49
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Art Deco Museum - Master Plan
Miami Design Preservation League 50
. + Jean-Francois Lejeune
proposed concept
History-based museums are, in their traditional sense and setting, more or less rigid
concepts because the concept of history is static or petrified. In the case of Miami
Beach, we aspire to a new definition for what a historical museum can or should be.
In our mind, it should be an active, vibrant, and dynamic environment whose very
architectural and curatorial concepts reflect the ever-changing character of a city in
constant adjustment.
We propose to build and curate a flexible and dynamic space that it is capable of
accommodating different configurations - as requested by the needs and evolution of
the permanent collection as well as of temporary exhibits that are needed to make the
Museum a new space on the Miami cultural scene.
This will ultimately play an important role in signifying that all parts of the project are a
reflection of a city in transformation.
51
proposed exhibit spaces
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exhibit space
Temporary
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and lecture
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52
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two spaces, while also creating additional wall space for I
displays.
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lift) within the larger gallery El
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3. Incorporate a flexible hanging panel system (to be hung from
the raised platform) that creates new and varied spatial 5 II 1
configurations/display surfaces for temporary exhibits _ i -
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4. Build inhabitable, movable boxes for interior displays/films L II
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5. Build a thick "poche" wall along exterior wall in large gallery .
to provide display space, added storage room, and visual or .!
unity ---,,
0
6. Transform the experience of the smaller gallery: re-clad the
If
ceiling, reprogram the space with a movable "living room"; ..5' '
. . LI o 0 o D
re-orient placement of AV equipment and chairs, and add
countertop and flat-file storage
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7. Attach light scrim screen in front of tall windows in main
gallery to filter/reduce the light
53
proposed transformation
f ancillary space,..., ,______
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8. Install a projector in the corner of the main gallery to cast
shadows on upper walls (optional)
L
9. Re-imagine the lobby with contemporary signage, possible
model or map, and well-designed storage II
13
1 0. Transform the threshold between the lobby and the main
gallery into a room covered in postcards 8 L
1 1 . Re-purpose current storage space into a research area
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inside/hide unsightly equipment (optional) �___----— 0._._.____, a
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59
ARCHITECT
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AND COMMUNITY GATHERING(80-100 PERSON SEATING)
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6. Transform the experience of the smaller gallery: re-clad the
ceiling, reprogram the space with a movable "living room";
re-orient placement of AV equipment and chairs, and add
countertop and flat-file storage
7. Attach light scrim screen in front of tall windows in main
gallery to filter/reduce the light
53
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shadows on upper walls (optional)
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gallery into a room covered in postcards
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59
ARCHITECT
PROGRAM FOR ADDITION:
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AND COMMUNITY GATHERING(80-100 PERSON SEATING)
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60
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62
Narrow openings between the two rooms to better define the two
spaces, while also creating additional wall space for displays.
spatial strategy: curatorial strategy:
• limited construction • primary gallery to display some large-scale and
• better definition of space and circulation permanent installations on walls and ceiling, to provide
• new and more interactive viewing opportunities spatial and infrastructural support for temporary
exhibits, and accommodate special events
• secondary gallery redesigned as the location of most
permanent exhibits and artifacts (photos, postcards,
memorabilia, digital reproductions of most important
drawings and historic material, and videos of historic
figures (Barbara Capitman). The gallery would continue
to serve as the primary area for lectures and seminars
63
Create 1 large display platform that can be raised up/down
- at different heights - between floor and ceiling
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spatial strategy: curatorial strategy:
• simple and safe solution to the need of freeing
• used for a combination of permanent and/or temporary
up the space for special events displays that would be attached or placed on top: large
drawings and photographs, small and large-scale
• suggests fluidity of space and the dynamic and models of the city and/or buildings (historic or new
constantly changing metabolism of the city
buildings), furniture, etc.
• creates infrastructure for hanging panel system
64
Incorporate a flexible hanging panel system
(to be hung from the display platform when raised 8' or higher)
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spatial strategy: curatorial strategy:
• provides additional surface area for • Hung displays - photographs, drawings, posters, etc.
temporary exhibits • Videos/films
• creates new and varied spatial configurations • Objects within rooms
- including individual rooms - to accommodate
outside demands/curatorial needs
• maximizes value of the display platform
system
• further strengthens the idea that the space is in
constant adjustment and transformation
65
Build movable, self-contained, inhabitable "boxes" that could be located
within the primary gallery
■ ■
spatial strategy: curatorial strategy:
• Miami Beach Art Deco District can be • Films, photos, postcards, etc. could find an appropriate
abstracted as a series of geometric boxes, place for quiet and concentrated observation.
which contain the life of the city, its citizens and
its tourists • the outside of the boxes could also be used for display if
judged adequate and/or necessary.
66
Build a thick "poche" wall along exterior wall in large gallery
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spatial strategy: curatorial strategy:
• displays could be set up permanently within the wall; • contain part of the permanent exhibition, as well as
displayed outward during non-event days and closed offer additional spaces to temporary exhibits if needed
when the room is used for social functions — size and
dimensions must be determined once artifacts have
been selected
• provides additional storage space, including space
for hanging panels when not in use
• creates nooks for movable tables in the smaller
gallery
• diminishes the visual impact of the multiple doors on 67
the northern wall
Transform the experience of the smaller gallery: re-clad the ceiling.
reprogram the space with a movable "living room"; and re-orient
placement of AV equipment and chairs
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spatial strategy: curatorial strategy:
• Ceiling material hides unsightly • will serve as permanent exhibit space for the Miami Beach Museum.
electrical/mechanical It will feature a continuous timeline showing the history of Miami
• Living room concept transforms the viewing Beach, the three architectural styles common to the Art Deco District,
experience MDPL's milestones and other information. — as well as contextual
information about what was also happening in the world. Cabinets
below the timeline will contain flat files, and will be used to showcase
additional photographs, artifacts, models, etc.. The space will
continue to be used as lecture space but will be much more than that
— with inviting furniture to peruse information. A Video We twill be
used for exhibits and lecture presentations.
Attach a light scrim screen in front of tall windows in the main gallery
(with roll-up system if necessary) to filter/reduce the light
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spatial strategy: curatorial strategy:
• reduces impact of light on exhibits over time • A historic image of the Eden Roc Swimming Pool or other
pool image will highlight Miami's pool culture.
• lessens the "blinding" effect when one enters
the room 69
Install a projector in the corner of the main gallery to cast shadows on
upper walls.
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spatial strategy:
• Explores new and different multi-media
curatorial strategy:
opportunities
• Speaks to the idea of memory:
•
• Leverages upper walls, while also allowing for City as it was
•
free/clear space during events Lost/Demolished Buildings 70
• Building Fragments
Re-imagine the lobby with oversized photographs, displays,
and well-designed storage
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s
spatial strategy: curatorial strategy:
• Makes a big impact upon entrance • Photographs, displays, well-designed storage
(in addition to existing Welcome Center Desks / Tour
• Leverages existing space, calls additional Info and Sales)
interest for passers by
71
Transform the threshold between the lobby and the main gallery into a
room covered in postcards
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spatial strategy: curatorial strategy:
• Leverages leftover space that currently has few architectonic qualities • Postcards — front and back
• Acts like a "vault"
• Bold visual impact
• Eliminates two of the four main doors and encloses a portion of the
opening along the western wall of the main gallery to create a true
"room"
• Postcards will be mounted a few inches off of a mirrored back wall,
such that the backs of the postcards can be viewed as well as the
72
fronts
Transform current storage/circulation space into area for architects,
students, and others to do more scholarly, detailed research
J
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spatial strategy: curatorial strategy:
• Leverages existing space that is ideal for quiet • database of historic buildings; visual memoirs, and other
research archival information
• easy public access
73
Insert an art installation in the front plaza
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spatial strategy: curatorial strategy:
• advertises the content of the Museum • specially designed outdoor installation or object
• engages local artist
• Hides unsightly equipment
74
Use the northern outdoor wall as display or for installations
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•
spatial strategy: curatorial strategy:
• activates pedestrian access to the beach • weather-resistant printed material
• maximizes the building's surfaces • installations periodically commissioned to Miami artists
• creates visual impact
• signifies what is inside
• provides space for local artists to exhibit their
work
75
existing artifacts
• Postcards and other memorabilia (objects, • Historic architectural drawings and renderings
pamphlets, booklets, posters, glass, etc.) (digital copies to be made):
• MDPL Visual Memoir • Bass Museum of Art (Dixon, Hohauser,
• University of Miami Libraries Anis, Lapidus, etc.)
• The Wolfsonian-FIU • Syracuse University (Lapidus)
• Private collections (hotels, etc.)
• Historic photos
• Florida State Archives • Contemporary architectural drawings
• City of Miami Beach and renderings
• Gottscho-Schleisner Collection (New York • Herzog & De Meuron, Robert Wennett
Public Library, Bass Museum of Art) • Frank Gehry, Zaha Hadid, OMA, Zapata
• Esro Stoller Collection (New York) • Allan Shulman, Les Beilinson
• [see for instance The Making of Miami • Other architects/developers' archives
Beach (Rizzoli, 2002), Miami Modern • Art in Public Spaces
Metropolis
(Bass Museum of Art, 2010)] • Films
• Wolfson Archives
• Contemporary photos • MDPL Visual Memoir
• Steven Brooke • Short excerpts of feature films
• Other photographers (names unknown) displaying Miami Beach (Scarface,
Miami Vice, etc.)
76
new artifacts
(to be commissioned and produced locally)
• Model of Miami Beach (entire city): digital fabrication (wood, CNC, glass, 3-D printing)*
• Model of South Beach (selected area): digital fabrication (wood, CNC, glass, 3-D printing)*
• Small scale models of new buildings: digital fabrication or 3-D printing*
• Large scale models of important demolished building: wood*
• City maps (figure ground, etc.)
• Installations by artists with a focus on Miami Beach artists
*scale tbd
77
curatorial suggestions
from board members , volunteers and staff
• Primary focus should be on Art Deco, MIMO • How Preservation has made these buildings
and Mediterranean Revival — on Miami Beach available to future generations
— as well as the MDPL History/Timeline
• Before and After images (for example — the
• Highlight the newer buildings on the beach — Colony before and after — Sam has photos?
such as the 1 1 1 1 garage, New World And general condition of the buildings then
Symphony etc. These buildings convey the versus Capitman's vision)
living history of design in Miami Beach, will
make the museum current, and can • Culture/spirit/Playground atmosphere of the
demonstrate how newer architects also make time (both when the buildings were built and
gestures towards the past when they were being saved) should also be
expressed — perhaps in the form of clothes,
• Highlight the architects and developers who jewelry, etc.
have been involved in the
restoration/renovation of Miami Beach • Map of the District
• Pay attention to the idea of Progression over • Video Loops Important
Time — and the influences on the 3 movements
themselves • Postcards/Photographs
• Residential Areas — experiments in how to use • Highlight the Buildings that Were Torn Down
Courtyards, access to streets, Urban
nature/walkable setting • Raised Panels; Looking at Stage Set Design
78
Revised Exhibit
REVISED EXHIBIT "C"
Facility Rental Rates, Facility Rental Contract, and Policies and Procedures
Area Description Capacity Base Rental Rate Additional Hours
Exhibit Hall 2200 square 280 People $2200.00/6hr $350.00
foot exhibit hall.
Security Deposit
$1000.00
Lecture Hall 1580 square feet 208 people $1550.00/6 hr $250.00
lecture hall
Security Deposit
$700.00
Art Deco Both Areas Maximum $3700.00/6 hr $600.00
Welcome Center Capacity
Security deposit
500 ppl $1500.00
*Please Note:Additional Fees:
*Annual Membership to Miami Design Preservation League-$50.00
*7%Sales Tax to all rental amounts due to Miami Design Preservation League
*MDPL Facility Attendant is$25.00 per hour
*Janitorial Fee$250.00
*Insurance Premium(s) shall be quoted and charged based upon projected number of
people in attendance and liquor sold, if any. Approximate charge is$1.00 per guest.
Fee scale will determine rental rate discounts.
Tier I —Private Businesses & Individuals [Full facility charge,fees, and taxes]
Tier II —Private MDPL Community Partners and GMCVB Boutique Hotel Members [75%
of the facility rental rate]
Tier III —All Non-Profit MDPL Community Partners [No facility rental charge, client
responsible for additional fees only].
These include:
- Florida International University
- Miami-Dade College
- Miami-Dade Public Schools
- Dade Heritage Trust
- Miami Beach Chamber of Commerce
- Greater Miami Convention and Visitors Bureau
- Miami Dade Department of Cultural Affairs
- Miami Beach Visitors and Convention Authority
- Ocean Drive Association
- Gay & Lesbian Chamber of Commerce
- Miami Beach Cultural Anchors
- American Institute of Architects
- Unidad Miami
- Miami Beach Community Development Corporation
- Adrienne Arsht Center
*City of Miami Beach will have unlimited usage (based on availability) of the facility and
will not be required to pay any additional fees or service charges.
Miami Design Preservation League
I 1001 Ocean Drive, Miami Beach, FL 33139
.. : PO Box 190180, Miami Beach, FL 33139-0180
.. ■
Phone 305-672-2014 Fax 305-200-0195
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Art Deco Welcome Center Facility Rental Contract
Policies and Procedures [updated July 2020]
The Miami Design Preservation League,Inc.(MDPL)has established policies and procedures pertaining to
the rental and facility utilization of the Art Deco Welcome Center located at 1001 Ocean Drive, Miami
Beach,Florida. These include,but are not necessarily limited to,the following:
AVAILABILITY: MDPL facilities may be rented only when there are no other regularly scheduled events.
FOOD SERVICE:All events taking place at the Art Deco Welcome Center involving food must be
professionally catered. There is no self-catering permitted. If the proper documentation regarding catering
license,insurance,and signed cater contract is not presented within 30 days of the event, MDPL has the
right to terminate the contract and no refund will be provided. MDPL and the City of Miami Beach must be
listed as additional insured. Special consideration will be made for Hotel Operators who can provide their
own catering services.
Renters and Caterers are required to schedule a meeting at least two weeks prior to the event with a
MDPL Liaison to review the use of the facility and any additional needs and/or requirements.
CANCELLATION POLICY: The MDPL Cancellation Policy requires Lesseeto cancel no less than sixty(60)
days from the event date. Notice of cancellation must be sent in writing through certified mail. There is
a five hundred dollar($500) non-refundable deposit required to hold a specific date, which will be put
towards the final bill. Fifty percent(50%) of the final bill is due upon receipt of the signed contract.
Should Lessee cancel less than thirty (30) days from the event date, Lessee shall be obligated to pay
100% of the rent. Final and full payment must be made prior to or within thirty (30) days of the event, in
this case, received prior to event.
LEASING HOURS: Lesseemust observe the hours of the use as specified by MDPL. Space rental is valid
only for the dates specified in the executed rental agreement. There will be a five hundred dollar($500)
per day charge for any additional days used for storage, set-up, or break-down. However,this is subject to
availability of staff and previous scheduled events. All music and beverage service for the event should
conclude at least 15 minutes prior to event's ending.
LIABILITY/WORKMEN'S COMPENSATION : Lessee agrees to abide by all City, County, and State laws
while Lessee uses all MDPL facilities: (A)Workers Compensation,per Florida Statute pertaining to same,
for any employee of the Lessee that works in any capacity in the MDPL premises, and (B) Commercial
General Liability in the amount of one million dollars ($1,000,000.00) per occurrence for bodily injuries
and property damage. Depending on facility usage or the event, Products Liability and/or Liquor Liability
may also be required Alternatively, to the extent available, Lessee's may obtain
liability insurance through a TULIP (Tenant User Liability Insurance Program)established by the City by
logging in to the following link for a quote:
https://tulip.onebeaconentertainment.com/e/tulip/apply.aspx. This insurance policy must name the City of
Miami Beach and the Miami Design Preservation League as an "additional insured"and be issued by an
insurance company acceptable to the Risk Manager for the City of Miami Beach.
Art Deco Welcome Center Facility Rental Contract- Rev.4/17 1
ALCOHOL BEVERAGES: In cases where liquor is sold,an appropriate liquor license must be obtained by
client/caterer and displayed at event. Prior to the event, client must provide the MDPL Liaison with a
copy of the liquor license.Alcoholic beverages shall not be consumed by anyone less than 21 years of
age as this is strictly prohibited and criminally penalized under Florida Statute 775.082-083 as a
misdemeanor of the second degree. Violation of this term shall be grounds for immediate termination of
this Permit.
As per Florida Statute 562.14, no alcoholic beverages may be sold or served after midnight unless a
specific license to do so has been obtained. If the client wishes to sell or serve alcoholic beverages after
midnight, prior to the event, client/caterer must provide the MDPL Liaison with a copy of this special
license. Failure to comply is a misdemeanor of the second degree. For the safety of your guests and the
protection of venue property, client is responsible for requesting that anyone serving alcoholic beverages
desist from doing so to inebriated guests.
DECOR: Lessee is solely responsible for all the set-up,breakdown,and removal of decorations and all
other event related items. Please note: any decor items by the Lesseethat are displayed or hanged on
the facility's walls must be approved by MDPL staff prior to the scheduled event. All event related items
and/or items belonging to the Lessee and/orthe Lessee's vendors must be removed from the premises
immediately following intended usage. No storage is available before or after the event. Trash must be
bagged and properly disposed of. The facilities must be left in a satisfactory manner.
PICK-UPS AND DELIVERIES: MDPL staff is not responsible for receiving shipments,vendors,or items
related to the event. MDPL does not accept responsibility for pick-ups deliveries, equipment or
installation.
SMOKING: Smoking is not permitted inside the venue (including cigars), nor is fireworks or open flames
(tiki-torches) permitted on any part of property. Votive candles are allowed.
MDPL STAFF: It should be understood that the duties of MDPL staff concern only the security of the site
not of the Less guests or the Lessee themselve. MDPL staff shall be present to supervise the
opening. One or more members of the MDPL staff must be secured for each event. depending on the
size of the event. MDPL retains the authority to determine the number of employees required for the
event. Client agrees to adhere to all instructions and rules of the venue, staff and/or security.
SITE LIMITATIONS: Events at the Art Deco Welcome Center are limited to within the property. Any other
tents or outdoor requirements must be approved through a City of Miami Beach special events permit.
IMPOSSIBILITY OF PERFORMANCE: This Contract will terminate without liability to either party if
substantial performance of either party's obligations is prevented by an unforeseeable cause reasonably
beyond that party's control (force majeure), such as: acts of God that include extreme weather; such as
watches; floods: explosions; war; disaster; civil disorder; or other type of emergency, making it illegal or
otherwise impossible to permit use of the facilities. In these cases, any deposit received will be applied to
a reasonable rescheduled date.
DAMAGES: Lessee is responsible for any damages to the facility, exhibits, furnishings and equipment.
SECURITY: At the discretion of the MDPL staff, the Lessee may be required to provide, at their own
expense, one off duty officer per 100 guests.
Initial
Art Deco Welcome Center Facility Rental Contract- Rev.4/17 2
PICTURESNIDEOS: Lessee hereby authorizes MDPL to record, photograph, videotape digitally or
electronically event set-up for advertising purposes(MDPL Promotional Material). MDPL shall own all
MDPL Promotional Material.
FURNISHINGS AND AUDIO-VISUAL EQUIPMENT: There is a rental price associated with the use of
our equipment, which includes(8)60" round tables; eight(8) 30"cocktail (high-boys)tables; four(4)
2.5'x 8'tables; two (2)2.5'x 6'tables; and one hundred (100)folding chairs. Audio Visual ("A/V")
equipment includes the use of one(1)wireless microphone and audio system. A large pull-down
screen is also available for use. The client is required to obtain additional AN equipment. The Lessee
is responsible for any damages incurred on the rental items.
SIGNAGE/MARKETING:All marketing material and/or invitations that reference Miami Design
Preservation League, The Art Deco Welcome Center or our address, must be reviewed by Daniel
Ciraldo, MDPL's Executive Director(daniel@mdpl.org). This is to ensure that the MDPUArt Deco
Welcome Center brand is represented properly.
ASSIGNING RIGHTS: Lessee may not assign Lessee rights underanyagreementforthe useoftheArt
Deco Welcome Center without MDPL consent,but will remain bound by all obligations herein.
Lessee may not sublease without written permission from MDPL.Any purported assignment or
sublease by the Lessee is void.
GENERAL PROVISIONS: This contract shall be governed by and construed in accordance with the laws of
the State of Florida. In any legal proceedings of any nature involving the interpretation or enforcement
of any items of this Contract,the prevailing party shall be entitled to an award for reasonable attorney's
fees incurred in connection with the proceedings.
FINAL CONTRACT: Rental Contract will not be considered final and date will not be reserved until this
document has been fully executed and submitted and the required deposit received. A Summary of
Information and Charges is attached to this agreement and signed by all parties.
The undersigned, representing the Miami Design Preservation League and the above named Lessee,
by affixing their signatures, agree to all the terms and conditions of this Contract set forth herein:
Lessee Signature Date
Lessee Print Name
Name of Individual/Organization
For Miami Design Preservation League, Inc.:
MDPL Representative Signature Date
MDPL Representative Title
Art Deco Welcome Center Facility Rental Contract- Rev.4/17 3
Summary of Information & Charges
Renter Individual or Group Name:
Contact Name:
Phone: Email:
Address:
Venue(s):
Event Date(s): Event Hour(s):
Loading In: Loading Out:
Will alcohol be served? Anticipated Number of Guests
Description of Specifics of Event Including Catering Plans:
Possible Required documents: a. Workman's Comp b. General Liability
c. Liquor Liability d. Liquor License
Facility Rental Rate
Tables/Chairs Fee
AudioNisual Fee
Subtotal
Sales Tax (7%)
Subtotal j
Damage Fee (refundable)
Total Amount Due
Reserve Date Deposit: Received:
Total Amount Due (minus deposit received):
50% Balance Due at Time of Signed Contract:
Final Balance Due in Full (2 Weeks Before Event Date):
Liquor Liabiltiy Insurance Attached? Yes No N/A
All terms and conditions are described in and subject to the Art Deco Welcome Center Facility
Rental Contract, which must be signed by all parties before the rental and use of the space.
Art Deco Welcome Center Facility Rental Contract- Rev.4/17 4
Revised Exhibit
„ p „
Revised Exhibit "D"
MDPL Reporting Requirements
Report J Benchmark Description Deadline Agreement Section
Programs Report Q1 MDPL shall provide the City Manager or his designee Jan 15th 5.6 Operation and
Programs Report Q2 with a quarterly written report of all events, April 15th Management of the Premises
Programs Report Q3 scheduled in the Premises for the up-coming quarter July 15th
Programs Report Q4 and, with each such report, shall also report on the October 15th
events which actually occurred during the previous
months, and the number of persons participating in
those events.
Annual Report Throughout the Term, and no later than one hundred 180 days after end 6.2 Financial Records and
and eighty(180) days following the closing of MDPL's of MDPL Fiscal Year Reports
fiscal year (April 1st—March 31st), MDPL shall provide (by Sep 30th
the City Manager with an annual report of all uses, Annually)
services, programs, events and activities (including,
without limitation, all revenue generating activities)
conducted on the premises for the prior year.
Programmatic Plan Accompanying MDPL's proposed annual budget shall 180 days after end 7.2 Programmatic Plan
be the programmatic plan for the Premises for the of MDPL Fiscal Year
upcoming MDPL fiscal year, detailing the (then- (by Sep 30th
known) planned uses, services, activities, events, Annually)
programs, and operations, and (if readily available or
known)the estimated number of users anticipated.
Annual Audit Within one hundred and eighty (180) days following 180 days after end 6.2 Financial Records and
the closing of MDPL's fiscal year, MDPL shall provide of MDPL Fiscal Year Reports
the City Manager with audited financial statements. (by Sep 30th
Said statements shall be certificated as true, accurate Annually)
and complete by MDPL and by its certified public
accountant.
Operating Budget for the Throughout the Term, MDPL shall prepare and 90 days after end 7.1 Budget and Funding for the
Premises present, by June 15th of each year, a proposed, of MDPL Fiscal Year Premises
detailed line item annual operating budget for the (by June 15th
Premises for each MDPL fiscal year (April 1st— March Annually)
315t) during the Term hereof,for review and approval
by the City Manager... [see 7.1 for full description]
Art Deco Museum: MAP Program Information: https://www.aam- MAP completion no 4.2.2.b Art Deco Museum
completion of MAP Program us.org/programs/accreditation-excellence- later than March
of the American Alliance of programs/museum-assessment-program-map/ 31st 2022; OR StEPS
Museums OR Steps Program Program
from the American Steps Program Information: completion no later
Association for State and https://aaslh.org/programs/steps/ than December 31st
Local History 2021
Completion of Core Core Documents Verification: https://www.aam- March 31st 2024 4.2.2.b Art Deco Museum
Documents Verification from us.org/programs/accreditation-excellence-
the American Alliance of programs/core-documents-verification/
Museums
Art Deco Gift Shop written Summarizing MDPL's plans to enhance merchandising Within sixty (60) 4.2.2.j Official Art Deco Gift
plan to the City Manager within the Gift Shop, after consultation with high- days of the Shop
quality shops including the Bass Museum of Art and Effective Date of
the Wolfsonian-FIU the 3rd amendment
of this agreement