Resolution 2020-31384 RESOLUTION NO. 2020-31384
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA,APPROVING FUNDING
AND AN EXPENDITURE IN AN AMOUNT NOT TO EXCEED
$33,000 FOR THE PUBLIC PURPOSE OF INFORMING AND
EDUCATING THE VOTERS OF THE CITY OF MIAMI BEACH
REGARDING THE BALLOT QUESTIONS IN THE CITY'S
SPECIAL ELECTION ON NOVEMBER 3, 2020, WHICH WILL BE
HELD IN CONJUNCTION WITH THE GENERAL ELECTION, IN
ORDER TO ACHIEVE A MORE INFORMED ELECTORATE
VOTE.
WHEREAS, the voters of the City of Miami Beach will be presented with six(6) City ballot
questions in the City's Special Election on November 3, 2020, which will be held in conjunction
with the General Election; and
WHEREAS, the subject of the City ballot questions are: 1)Approval of use of$55,000,000
from sale of City property for Marina Park Project; 2) City Charter approval of sale of City property
and air rights for Marina Park Project; 3) City Charter approval of lease of City property for
operation of Miami Beach Marina; 4) Ordinance authorizing reconstruction of original floor plates
within interior of historic buildings; 5) Floor Area Ratio Increase from 1.5 to 3.25 for Proposed
Wolfsonian Arts District; and 6) Ordinance excluding certain areas of a building from calculation
of"floor area" - all of which issues affect and involve the interests of the City of Miami Beach and
its citizens; and
WHEREAS, the Miami Beach City Commission believes that educating the voters on
these matters is in the public interest and serves a public purpose; and
WHEREAS, in an effort to explain and educate the voters on each of these questions
through various methods that may include video presentation on the City's cable channel, a
voter's guide, and other means, the Administration is requesting approval to spend up to $33,000,
in budgeted amounts for video production, printing, graphics, translation services, layout, mailing,
advertising, postage, and other miscellaneous costs as needed; and
WHEREAS, these expenditures will further serve the public purpose given the City's
reasonable expectation that these efforts at explaining the ballot questions and educating the
voters thereon will result in a more informed electorate vote, benefiting the public good.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission herein state the public purpose of explaining to and educating the City's voters on
the six(6)City Special Election ballot questions that will appear on the November 3, 2020 General
Election, and thus approve the expenditure of budgeted funds up to $33,000 in furtherance of the
aforementioned public policy, which is intended to benefit the public good and serve a public
purpose.
PASSED and ADOPTED this 16th day of September 20
ATTEST:
DAN GELBER, MAYOR APPROVED AS TO
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RAFAEL E. GRANADO, CI CLERK
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Resolutions -C7 E
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Rafael E. Granado, City Clerk
DATE: September 16, 2020
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING FUNDING AND AN
EXPENDITURE IN AN AMOUNT NOT TO EXCEED $29,000 FOR THE
PUBLIC PURPOSE OF INFORMING AND EDUCATING THE VOTERS OF
THE CITY OF MIAMI BEACH REGARDING THE BALLOT QUESTIONS IN
THE CITY'S SPECIAL ELECTION ON NOVEMBER 3, 2020, WHICH WILL
BE HELD IN CONJUNCTION WITH THE GENERAL ELECTION, IN ORDER
TO ACHIEVE A MORE INFORMED ELECTORATE VOTE.
RECOMMENDATION
Adopt the Resolution.
ANALYSIS
The voters of the City of Miami Beach will be presented with six (6) City Special Election ballot
questions on the November 3, 2020 General Election. The subject of the City ballot questions are:
1. Approval of use of$55,000,000 from sale of City property for Marina Park Project;
2. City Charter approval of sale of City property and air rights for Marina Park Project;
3. City Charter approval of lease of City property for operation of Miami Beach Marina;
4. Ordinance authorizing reconstruction of original floor plates within interior of historic buildings;
5. Floor Area Ratio Increase from 1.5 to 3.25 for Proposed Wolfsonian Arts District; and
6. Ordinance excluding certain areas of a building from calculation of"floor area."
The City Administration believes that educating the voters on these matters is in the public interest
and serves a public purpose. In an effort to explain and educate the voters on each of these
questions, the Administration will be preparing public education information through various methods,
which may include video presentation on the City's cable channel, a voter's guide, and other means.
As the MB Magazine will not publish in early October 2020 due to COVID-19, the Administration is
seeking approval to spend $29,000, of budgeted funds, to produce a direct mailer and video,
including the cost of printing, graphics, translation services, layout, mailing, postage, and other
miscellaneous costs as needed to disseminate the information.
This expenditure will serve the public purpose given the City's reasonable expectation that these
efforts at explaining the ballot questions and educating the voters will result in a more informed
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electorate vote, benefiting the public good.
FINANCIAL INFORMATION
Account(s) 011-9322- Amount(s) $29,000
000312-90-
400-592-00-
00-00
CONCLUSION
The Administration recommends that the Mayor and.City Commission adopt the Resolution
approving an expenditure in an amount not to exceed $29,000, of budgeted funds, for the public
purpose of informing and educating the voters of the City of Miami Beach regarding the City
Special Election ballot questions on the November 3, 2020 Primary Election in order to achieve
a more informed electorate vote.
Thirty-six(36)page voter's guide estimate:
Printing—36-page voter's guide/saddle stich $18,200
(staples) -
Mailing List& Prep Cost $3,133
Approximate Postage: i $5,690
Translation (Spanish) $1,000;
Total I $28,023
• Rounded up to the nearest thousand 29,000.001
Applicable Area
Citywide
Is this a"Residents Right Does this item utilize G.O.
to Know" item.pursuant to Bond Funds?
City Code Section 2-14?
Yes No
Legislative Tracking
Office of the City Clerk/Office of the City Attorney/Marketing and Communications
ATTACHMENTS:
Description
Resolution
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