Resolution 2020-31503DocuSign Envelope ID: BD00F362-13DE-4DFC-8589-986C99F4899C
RESOLUTION NO. ?020-31503
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING A CITY SPONSORSHIP FOR
THE 2021 COLLEGE FOOTBALL PLAYOFF NATIONAL
CHAMPIONSHIP GAME (THE "EVENT"), TO BE HELD IN MIAMI AND
MIAMI BEACH FROM FRIDAY, JANUARY 8, 2021 THROUGH MONDAY,
JANUARY 11, 2021, WHICH SPONSORSHIP INCLUDES: (1) A CASH
SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $400,000; (2) A
WAIVER OF CITY SPECIAL EVENT PERMIT FEES, IN AN AMOUNT NOT
TO EXCEED $50,000; (3) A CITY CONTRIBUTION FOR EVENT-
RELATED PUBLIC SERVICES (POLICE, FIRE AND SANITATION) IN AN
AMOUNT NOT TO EXCEED $100,000; (4) A CLEAN ZONE PROVIDING
COMPETING EVENT PROTECTION; AND (5) A WAIVER OF
EXCLUSIVITY FOR COCA-COLA BRANDED PRODUCTS; AND
FURTHER, AUTHORIZING THE MAYOR AND CITY CLERK TO
EXECUTE A SPONSORSHIP AGREEMENT.
WHEREAS, on October 18 2017, the City Commission adopted Resolution No.
2017- 30057, supporting the South Florida College Football Playoff National Championship
Taskforce ("Taskforce" or "Host Committee") bid to secure the College Football Playoff
National Championship game ("Event"), to be held in South Florida in January of 2021,
2023, or 2024, and authorizing the following in connection with any awarded college football
playoff national championship game: a) the waiver of rental fees for the Miami Beach
Convention Center ("MBCC"), in an amount not to exceed $857,540.80; b) the waiver of
special event permit fees, including application fee, permit fee, vehicle access pass fee,
square footage fee, user fee; and (c) police and fire administrative fees, in an amount not
to exceed $150,000.00, subject to further development of terms and an appropriation of
funds; and
WHEREAS, the Event is one of the top-rated television sporting events of the year,
with the game and ancillary events typically expected to bring over one hundred thousand
fans to the City of Miami Beach, and thereby boost tourism and generate several hundred
million dollars in direct and indirect positive economic impact; and
WHEREAS, in previous years, the Event has generated an attendance of approximately
76,885 in New Orleans, Louisiana in 2019; 74,814 in Santa Clara, California; and 77,430 in
Atlanta, Georgia in 2017; and
WHEREAS, the Event is comparable to other Miami Beach large-scale sporting
events that have requested similar City support, including the Super Bowl and
WrestleMania; and
WHEREAS, the Event will be held in Miami and Miami Beach from Friday, January
8, 2021 to Monday, January 11, 2021; and
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WHEREAS, on October 16, 2019, the City Commission referred the Taskforce
sponsorship request to the Finance and Citywide Projects Committee (now the Finance and
Economic Resilience Committee) for further discussion; and
WHEREAS, on February 28, 2020, the Finance and Economic Resiliency Committee
met, reviewed and recommended approval of the Event's sponsorship request, as the
return on investment regarding brand exposure, as well as the financial return via
increased Resort Tax revenues due to increased hotel room rates and occupancies and
Food and Beverage spends, would be in the best economic interest of the City.
WHEREAS, the FERC recommended the following at the February 28, 2020
meeting:
(1) A waiver of City Special Event Permit fees in an amount not to exceed $175,000
for any events taking place directly on the beachfront; and
(2) A cash sponsorship in the amount of $400,000, in support of Event and Host
Committee events taking place in the City of Miami Beach; and
(3) A City contribution for Event and Host Committee event-related public services
(police, fire, sanitation) in an amount not to exceed $250,000; and
(4) A waiver of Miami Beach Convention Center facility rental fees in the amount not
to exceed $850,000.00, subject to a Host Committee commitment that this event will be free
to the public (residents and non-residents), and provided that this waiver would not include
corkage, internet or other applicable fees; and
(5) A creation of a "Clean Zone," to provide competing event protection with respect
to third-party events requiring a City Special Event permit for dates to be determined, in
the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson
Street (between Dade Blvd and 15th Street) and Washington Avenue (between 15th Street
and 5th Street) to the west, and by the Atlantic Ocean to the east; and
(6) A waiver of exclusivity for Coca-Cola branded products; and
(7) Sponsorship recognition in favor of the City of Miami Beach, with the City to be
recognized on all Host Committee-produced marketing, digital and social collateral as it
pertains to any of the foregoing events; and
(8) Two (2) tickets for all City of Miami Beach elected officials to all Host Committee
initiatives/events taking place within the geographical limits of Miami Beach, and a 25%
discount for all Miami Beach residents for initiatives/events that are not free to the public;
and
(9) Host Committee sponsorship of to be determined events with Miami Beach High
School students; exploration of paddle board activities in Miami Beach; staging pep rallies
and other college competitive activities; and
WHEREAS, although the Host Committee requested that the City waive the City's
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portion of the applicable Boucher Brothers displacement fee for any events located within
any Boucher Brothers concession area, the Administration did not recommend, and the
City Commission has not approved the waiver of such fees; and
WHEREAS, on March 18, 2020, the Host Committee presented its sponsorship
request to the Mayor and City Commission, and the City Commission approved the
recommendation of the Finance And Resiliency Committee to approve the sponsorship of the
2021 College Football Playoff National Championship Game; however, due to the COVID-19
pandemic and declarations of emergency, the Host Committee and City "paused" discussions
and final negotiations of the sponsorship to review the pandemic outlook and potential
impacts to the event; and
WHEREAS, on November 18, 2020, the Host Committee shared that due to the impact
of the COVID-19 pandemic on the college football season, domestic travel restrictions, "New
Normal" capacity, social distancing and more, the Host Committee made the following changes
to the event:
(1) reduced the footprint of their fan activations;
(2) Host Committee will not be utilizing the MBCC;
(3) ESPN will not broadcast the game from Lummus Park, nor will Event host concerts,
pep-rallies or other high impact activations;
(4) the revised schedule of activations will include hosting "Beachwalk at Lummus Park",
which consists of live shots for national and local media outlets from the venue during
Championship Weekend; and Event sponsored programming for Event sponsors in Lummus
Park; and
WHEREAS, the Host Committee will still generate a meaningful economic impact for the
City by attracting tourists and providing tremendous media exposure; including the utilization of
the Fontainebleau Miami Beach hotel, Ritz Carlton South Beach hotel, Royal Palm, Loews Miami
Beach, 1 Hotel South Beach, and both the Host Committee and ESPN plan to host hospitality
events and programs in Miami Beach hotels and venues; and
WHEREAS, the Event is investing $20,000 through the Miami-Dade County Public
Schools' innovative Middle School Redesign (MSR) initiatives at Nautilus Middle School, and in
addition, Miami Dade County teachers will be invited to participate in the Event Foundation's free
Extra Yard for Teachers Summit; and
WHEREAS, the reduced activations result in the Host Committee no longer requiring the
use of the MBCC, and therefore, the Host Committee no longer requests a waiver of $850,000
for the rental fees at the MBCC; and
WHEREAS, due to the significant changes in programming for the Event caused by the
COVID 19 pandemic, the Host Committee updated its sponsorship request to the City to (a) a
waiver of special event fees in an amount to not to exceed $50,000; (b) a city contribution for city
services in an amount not to exceed $100,000, (c) and a cash sponsorship not to exceed
$400,000.
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NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve a City sponsorship of the 2021 College Football Playoff National
Championship Game (the "Event"), to be held in Miami and Miami Beach from Friday,
January 8, 2021 through Monday, January 11, 2021, wh ich sponsorship includes: (1) a cash
sponsorship in an amount not to exceed $400,000; (2) a waiver of city special event permit
fees, in an amount not to exceed $50,000; (3) a city contribution for event-related public
services (Police, Fire and Sanitation) in an amount not to exceed $100,000; (4) a clean zone
providing competing event protection; and (5) a waiver of exclusivity for Coca-Cola branded
products; and further authorize the Mayor and City Clerk to execute a sponsorship
agreement.
18 November
PASSED and ADOPTED this day of.2021.
ATTEST:
Dan Gelber, Mayor
DocuSigned by:
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
l,-.I
o w e ff ""
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CITY OF MIAMI BEACH/COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP
SPONSORSHIP AGREEMENT
THIS AGREEMENT (this "Agreement") is made and entered into this _ day of
an4%"}.2021 ("Effective Date'), by and between the City of Miami Beach, Florida, a Florida
municipal corporation with offices at 1700 Convention Center Drive, Miami Beach, FL 33139 (the
"City"), and South Florida CFPNCG Host Committee, LLC, a Florida not for profit limited liability
com pany, with offices at 14360 NW 77" Court, Miami Lakes, FL 33016 ("Host Committee").
W I T N E S S E T H:
W HEREAS, the College Football Playoff National Championship Game (CFP) will
be held in and around Miami and Miami Beach from Friday, January 8, 2021 to Monday,
January 11, 2021, and
W HEREAS, the Host Committee is the host organization for the CFP; and
WHEREAS, in connection with the CFP, various activities will be hosted in South
Florida, some under the direction and control of the CFP and others under the direction and
control of the Host Committee; and
W HEREAS, as part of the CFP, the Host Committee and CFP will host "Beachwalk at
Lumm us Park", which consists of live shots for national and local media outlets from the venue
during Championship Weekend, and CFP sponsored activations for CFP sponsors in Lummus
Park; and
WHEREAS, the Host Committee will still generate a meaningful economic impact for the
City by attracting tourists and providing tremendous media exposure; including the utilizations of
the Fontainebleau Miami Beach hotel, Ritz Carlton South Beach hotel, Royal Palm, Loews Miami
Beach, 1 Hotel South Beach, and both the CFP and ESPN plan to host hospitality events and
programs in Miami Beach hotels and venues; and
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WHEREAS, the CFP Foundation is investing $20,000 through the Miami-Dade County
Public Schools' innovative Middle School Redesign (MSR) initiatives at Nautilus Middle School
and Miami-Dade County teachers will be invited to participate in the CFP Foundation's free Extra
Yard for Teachers Summit; and
WHEREAS, the City desires to sponsor the CFP and Host Committee as delineated
more fully in Exhibit "A" and incorporated by reference herein, scheduled to take place in
and around South Florida and the City of Miami Beach from January 8, 2020 through
Jan uary 11, 2020 (collectively, the "Events"); and
WHEREAS, on October 18, 2017 an d March 18, 2020, the Mayor and City Commission
adopted Resolution No. 2017-30057 and 2020-31213, respectively, which Resolutions
collectively approved the following actions relating to the Events: (1) a waiver of special event
fees in an amount to not to exceed $50,000, (2) the city contribution for city services in an amount
not to exceed $100,000, an d (3) a cash sponsorship not to exceed $400,000, (4) creation of a
"Clean Zone" to provide competing event protection with respect to third-party events requiring a
city special event permit, and (5), waiver of exclusivity for Coca Cola branded products; and
WHEREAS, on Novem ber 18, 2020, the Host Committee shared that due to the impact
of the COVID-19 pandemic on the college football season, domestic travel restrictions. "New
Normal" capacity, social distancing and more, the Host Committee made the following changes
to the event: (1) reduced the footprint of their fan activations; (2) Host Committee will not be
utilizing the MBCC; (3) ESPN will not broadcast the game from Lummus Park, nor will Event host
concerts, pep-rallies or other high impact activations; (4) the revised schedule of activations will
include hosting "Beach walk at Lumm us Park", which consists of live shots for national and local
media outlets from the venue during Championship Weekend; and Event sponsored programming
for Event sponsors in Lummu s Park; and
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WHEREAS, on November 18, 2020, the Mayor and City Commission adopted Resolution
No. 2020- approving and authorizing the Mayor and City Clerk to execute this
Agreement.
NOW, THEREFORE, in consideration of the mutual promises and covenants made
herein, City and Host Committee agree as follows:
1. Recitals. The above recitals are true and correct and are incorporated by reference herein.
2. Term. The term of this Agreement will commence on the Effective Date set forth above,
and shall expire following the conclusion of the Events and Host Committee's completion
of all its obligations hereunder.
3. Event Description. The term "Events" as used herein shall include each event and/or
series of events delineated more fully in Exhibit "A." City shall not be a party to any
independent contracts that Host Committee may enter into with other organizations,
contractors, or participants in the Events and/or supporting activities, nor shall City be
liable to such third parties. Host Committee shall not represent that it is an agent, official,
authorized representative or employee of City.
4. Warranties. Host Committee warrants and represents that it has all necessary rights,
authority, licenses and permits necessary to enter into this Agreement, to grant the rights
and licenses herein granted, and to carry out its responsibilities as set forth herein. Host
Committee shall utilize the sponsorship benefits and conduct and operate each Event for
which it is responsible in accordance with all applicable laws, and without endangering
others or violating their rights.
5 Sponsorship and public benefit package. In consideration of the City fee waivers and
sponsorship funding described in this Agreement, and the mutual promises made herein,
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Host Committee shall provide sponsorship recognition and other benefits to the City which,
shall include the benefits set forth in Exhibit "B" to this Agreement, which is attached hereto
and incorporated herein by this reference.
6. Host Committee's Responsibilities. Host Committee is responsible for the following with
respect to each Host Committee Event in Miami Beach.
a. Host Committee shall be solely responsible for producing and promoting all aspects
of the Event, including securing private sponsors and vendors to participate in the
Event Host Committee is responsible for the conduct and operation of the Event and
will provide the appropriate officials to conduct the Event Except as expressly
specified herein, the City is under no obligation to fund any aspect of the Event, or
any subsequent Host Committee Events.
b. Host Committee shall be responsible for all compensation that may be due to all
performers, entertainers, vendors, organizations, event sanctioning bodies, vendors,
and participants, and City shall have no such responsibility, obligation or liability. City
shall not be responsible or liable to competitors for prize money payments, or to any
third party for any aspect of the production of the Event
c. Host Committee shall retain all rights to the Event, including any rights associated
with Event- related apparel and/or merchandising sales.
d. Beginning January 2021, Host Committee shall keep the City appraised, regularly,
of its progress with respect to the activation of the Event City, at its sole discretion,
may monitor and conduct an evaluation of Host Committee implementation of the
Event Host Committee agrees to cooperate with City to promptly address any
deficiencies or concerns the City may have in connection with the Event
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e. Host Committee must provide, within 90 days of the completion of each Host
Committee Event, a Final Report, detailing the following:
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• An accounting of resident ticket sales at discounted rates;
• Economic Impact Report on estimated spend in market;
• Media Report, outlining coverage and impressions of the Host Committee
Event;
• Hotel Room Night Report -- reported by the GMCVB; and
• Accounting Report on City of Miami Beach sponsorship package.
Insurance. Host Committee shall purchase and obtain all required Host Committee Event
Insurance policies for General Liability coverage in the amount of at least $1,000,000.00
General Aggregate: $1,000,000.00 Products/Completed Operations, $1,000,000.00
Personal and Advertising Injury, $1,000,000.00 per occurrence, covering City, and all
participants, no later than 1 O days prior to the Event, and Host Committee shall provide a
Certificate of Insurance to the City's Risk Manager. All insurance policies shall name City
as additional insured and Certificate Holder
8. Compliance with all Permit Requirements and Applicable Laws. Host Committee shall
obtain all applicable federal, state and local approvals, permits and licenses relating to
any Host Committee Event and any activities related thereto. Host Committee shall
maintain its good standing in accordance with the laws of the State of Florida and the City
of Miami Beach Code of Ordinances ("City Code"), and shall comply with any federal,
state, county or City Code requirement applicable to Host Committee or to the Host
Committee's operation of its business or other Host Committee activities in the City of
Miami Beach, including, without limitation, obtaining any Certificate of Use or Business
Tax Receipt(s) that may be required for any business activity, timely making payment of
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all taxes, fees or charges that may be due to the City. Host Committee shall promptly take
corrective action to correct any City Code violation or notice of violation issued by any
governmental agency with jurisdiction over Host Committee. Further, Host Committee
agrees to comply with the terms and conditions of any lease, contract, or other grant
agreement that Host Committee may have separately entered into with the City, if any
("Other City Contracts"). Any failure by Host Committee to comply with any provision of
the City Code applicable to Host Committee, or any breach or default by the Host
Committee of any covenant or other term or condition contained in any Other City
Contracts (after the passage of any applicable notice and cure provision set forth therein),
shall, at the option of the City, be considered an event of Default (as such term is defined
more fully below), in which event the City shall be entitled (but in no event required) to
apply all rights and remedies available to the City under the terms of this Agreement by
reason of an Host Committee's breach or failure to comply with said obligations.
9. Indemnification. Host Committee shall indemnify, defend, and hold harmless the City and
its officers, employees, agents, and contractors, from and against any and all actions
(whether at law or in equity), claims, liabilities, losses, expenses, or damages, including,
without limitation, attorneys' fees and costs of defense, for personal, economic, or bodily
injury, wrongful death, or loss of or damage to property, which the City or its officers,
employees, agents, and contractors may incur as a result of claims, demands, suits,
causes of action or proceedings of any kind or nature arising out of, relating to, or resulting
from the performance of this Agreement by Host Committee or its officers, employees,
agents, servants, partners, principals or contractors, or Host Committee's use of any Host
Committee Event Site(s), except to the extent resulting from the gross or willful negligent
actions or omissions of the City or its officers, employees, agents and contractors. Host
Committee shall pay all claims and losses in connection therewith and shall investigate
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and defend all claims, suits, or actions of any kind or nature in the name of the City, where
applicable, including appellate proceedings, and shall pay all costs, judgments, and
attorneys' fees which may issue thereon. Host Committee expressly understands and
agrees that any insurance protection required by this Agreement, or otherwise provided,
shall in no way limit its obligation, as set forth herein, to indemnify, hold harmless, and
defend the City or its officers, employees, agents, and contractors as herein provided.
1 O Limitation of Liability: The City desires to enter into this Agreement only if in so doing
the City can place a limit on the City's liability for any cause of action, for money
damages due to an alleged breach by the City of this Agreement, so that its liability
for any such breach never exceeds the sum of $10,000. Host Committee hereby
expresses its willingness to enter into this Agreement with Host Committee's
recovery from the City for any damage action for breach of contract to be limited
to a maximum amount of $10,000.
Accordingly, and notwithstanding any other term or condition of this Agreement,
but subject to the City's compliance with its obligations in Section 11 in the
Agreement, Host Committee hereby agrees that the City shall not be liable to the
Host Committee for damages in an amount in excess of $10,000 for any action or
claim for breach of contract arising out of the performance or non-performance of
any obligations imposed upon the City by this Agreement.
Nothing contained in this section or elsewhere in this Agreement is in any way intended
to be a waiver of the limitation placed upon the City's liability, as set forth in Section 768.28,
Florida Statutes.
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Written decisions and/or approvals issued by the City shall not constitute nor be deemed
a release of the responsibility and liability of the Host Committee (or of any of its officers,
employees, sub-consultants, agents, and/or servants), for the accuracy and competency
of its/their designs, working drawings, plans, technical specifications, measurements or
other technical documents, nor shall such approval and/or decisions be deemed to be an
assumption of such responsibility by the City for a defect, error or omission in designs,
working drawings, plans, technical specifications, measurements or other technical
documents; provided, however, that the Host Committee shall be entitled to reasonably
rely upon the accuracy and validity of written decisions and approvals furnished by the
City pursuant to this Agreement.
11. City's Sponsorship Contributions for the Event. Subject to Host Committee's compliance
with its obligations under this Agreement, City is responsible for the following:
a) City shall waive special permit fees related to Host Committee Events described
in Exhibit "A" hereto, otherwise payable by Host Committee in a total amount not
to exceed $50,000, which amount shall be applied to any applicable special event
application fees, permit fees, vehicle beach access passes, square footage fees,
and park user fees. Host Committee shall be solely responsible for payment to City
for all the foregoing fees in excess of $50,000. Any unused credit remaining with
respect to the special event permit fees waived pursuant to this Section 11 (a) shall
be non-transferrable and cannot be used to offset any other Event-related costs or
for any other purpose.
b) City shall provide Host Committee with a cash sponsorship in the amount of
$400,000, payable within thirty (30) days following the execution of this Agreement.
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c) City shall directly fund the costs of Host Committee Event-related public services
for City of Miami Beach Police, Fire, and Sanitation Department expenses for the
events described in Exhibit "A" hereto, up to the not-to-exceed amount of
$100,000. Host C om m ittee shall be solely responsible fo r all costs and expenses
fo r Event-related City of M iam i Beach public serv ices in excess of $100,000, with
such am ounts payable w ithin thirty (30) days of City 's subm ission of an invoice for
such Host C om m ittee Event-related public serv ices. A ny unused am ounts
rem aining w ith respect to C ity 's funding fo r Event- related public serv ices pursuant
to this Section 11 (c) shall be non-transfer ra bl e and cannot be used to offset any
other Event-related costs or fo r any other purpose.
12. W aiver of C oca-Cola Exclusivity . City hereby waives exclusivity under its agreem ent with
respect to C oca-C ola Beverages Florida, LLC w ith respect to the sale, and branding of
C oca-Cola bra nded pro ducts at the Lum m us Park areas w here any special events
approved pursuant to this A greem ent shall take place, as set fo rth in Exh ibi t "A".
13. Im plem entation of "C lean Zone." City agrees to establish a zone, the effective term and
duration of w hich is only intended to run fr om January 8, 2021 through January 11, 2021
(the "E ven t Dates"), and w hich zone is generally bounded by 22nd Street to the north; by
5th S treet to the south; by Jefferson Street (betw een Dade B lvd and 15t h Stre et), and by
W ashington A venue (betw een 15th Street and 5th S treet) to the w est; and by the A tlantic
O cean to the east, as depicted in E xh ibit "C" attach ed hereto and incorporated herein by
reference (the Clean Zon e"). Ci ty agrees that it shall not issue a special event perm it fo r
the use of public pro perty w ithin the C lean Zone during the Event D ates, without first
obtaining the prior w ritten consent of Host C om m ittee, including, w ithout lim itation, any
event or activity on public pro perty requiring a special event perm it, involving (1) m obile
and/or tem porary vending or sam pling on public pro perty, such as fo od and beverage
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carts and temporary merchandise stands; (2) mobile and/or temporary sampling; (3)
temporary structures (e.g. party tents, stages and merchandise tents) and temporary
hospitality or entertainment venues (e.g. concert areas) on public property; and (4)
Parades, races and block events.
a) The City shall provide Host Committee with at least twenty four hours (24) prior
written notice of any special event applications received by the City for the use of
public property within the Clean Zone during the Event Dates (the "City Approval
Request). Host Committee shall have twenty four (24) hours from the date of the
City Approval Request to approve or deny the City's Approval Request. Host
Committee's approval or denial of the City Approval Request must be in writing
and, if a denial, must specifically set forth the reason(s) therefore. In the event
that Host Committee fails to approve or deny a City Approval Request within the
twenty four (24) hour time period and, further, in accordance with the procedures
set forth herein, then Host Committee shall have waived its right to deny such City
Approval Request, and the City may proceed with the issuance of a special event
permit for the proposed event that was the subject of such City Approval Request
as if approved by Host Committee, and without any further notice and/or other
obligation to Host Committee
b) Notwithstanding any provision to the contrary herein with respect to the
establishment of the Clean Zone, (i) special events held on private property, and
(ii) demonstrations, pickets, and free speech activities shall be exempt from the
limitations set forth herein with respect to the Clean Zone, and any such events or
activities shall not require any Host Committee approval.
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c) General advertising signs within the City shall be prohibited, in accordance with
Section 138-5 of the City Code.
14 Force Majeure. Should City be unable to tender possession of any City property where
the Event(s) will be located ("Event Site"), should the CFP game scheduled for January
11, 2020 not take place, or should Host Committee otherwise be unable to take
possession of such Event Site, or present the Event or otherwise perform its obligations
hereunder, when such failure, directly or indirectly, is caused by or in any manner arises
from an Event of Force Majeure (defined herein), then neither Party shall have any liability
under the Agreement for such failure, including the City's obligation pursuant to Article
11(b). The term "Event of Force Majeure" shall mean any and all acts of God, strikes, lock-
outs, acts of the public enemy, laws, rules and regulations of governmental or quasi-
governmental entities, wars or warlike action, arrest or other restraint of government (civil
or military), blockades, insurrections, riots, terrorism or terrorist threats, epidemics,
pandemics, earthquakes, hurricanes, storms, floods, washouts, fire or other casualty, civil
disturbances, explosions, threats of bombs or similar interruptions, confiscation or seizure
by any government or public authority, nuclear reaction, radioactive contamination,
accidents, or any other causes, whether of the kind herein enumerated or otherwise that
are not reasonably within the control or caused by the party claiming the right to delay the
performance on account of such occurrence. The period of an Event of Force Majeure,
and the suspension of obligations hereunder, shall extend to and include any period of
time required to implement emergency preparations in advance of the Event of Force
Majeure, the Event of Force Majeure itself, and the period of time following the Event of
Force Majeure that may be required to restore the Event Site and/or remediate any delay,
damage, loss, failure or inability to perform as a consequence of the Event of Force
Majeure. Upon removal or cessation of the Event of Force Majeure, the parties' respective
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rights and obligations hereunder shall be reinstated; provided; however, that the
declaration and notice of an Event of Force Majeure and subsequent cessation of the
cause of such Event of Force Majeure shall not require the Host Committee to move
forward with the Event if, in its reasonable belief, it will result in significantly diminished
attendance and/or cancellations or cause Host Committee an unduly burdensome
financial impact.
15. Events of Default. Termination of Agreement and Remedies.
a) The following shall constitute events of default:
1) Any material misrepresentation, written or oral, made by Host Committee
and/or its representatives to City.
2) Failure by Host Committee to timely perform and/or observe any of the
terms and conditions of this Agreement.
3) Insolvency or bankruptcy on the part of Host Committee.
b) The occurrence of any event of default by Host Committee may, following notice
to the Host Committee and an opportunity to cure such event of default within
twenty four (24 ) hours after receipt of such notice, at the sole option of City during
its continuance, operate as an automatic forfeiture of any rights or benefits
conferred under this Agreement, and accordingly, City reserves the right to revoke
the fee waivers or discontinue the funding provided for herein.
c) In the event that Host Committee is in default of any of its obligations under this
Agreement, City reserves all legal remedies available to it, including but not limited
to termination of this Agreement, upon twenty four (24) days written notice to Host
Committee if Host Committee does not cure the default within such period. In the
12
DocuSign Envelope ID: 46A96539-A959-418C-A3FA-5C0622A76D3E
event of any such termination, City shall have no further obligation or liability to
Host Committee
16. Assignment. Host Committee shall not assign its rights or obligations under this
Agreement without the City's consent. Any purported assignment in violation of this
section shall be void, and shall constitute an event of default hereunder
17. Books and Records. Host Committee shall keep accurate and complete books and
records of all receipts and expenditures relating to this Agreement, in accordance with
reasonable accounting standards, and shall retain such books and records for at least four
(4) years after completion of the Event. At the request of the City, Host Committee shall
provide the City (and/or its designated representatives) reasonable access to its files and
records relating to this Agreement and personnel during regular business hours for the
purpose of making financial audits, evaluations or verifications, program evaluations, or
other verifications concerning this Agreement, as the City deems necessary. Furthermore,
the City may, at its expense, audit or have audited, all the financial records of the Host
Committee related to this Agreement
18. Entire Agreement. This Agreement shall constitute the entire agreement between the
parties, and no warranties, inducements, considerations, promises or other references
shall be implied or impressed upon this Agreement that are not expressly addressed
herein.
19. Venue and Governing Law. This Agreement shall be governed as to performance and
interpreted in accordance with the laws of the State of Florida. Any claim or dispute arising
out of the terms of this Agreement shall be litigated in Miami-Dade County, Florida.
13
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20. Limited Rights. It is expressly understood and agreed that this Agreement is for the
duration of this Event only and that Host Committee has no right or privilege other than
that expressly provided herein.
21. No Joint Venture Relationship. Host Committee agrees that nothing herein contained is
intended or should be construed as in any way creating or establishing the relationship of
partners or joint venturers between City and Host Committee. In no event shall Host
Committee represent to any third party that it is acting as an agent, representative or on
behalf of City for any purpose or in any manner whatsoever.
22. Inspector General Audit Rights.
1. Pursuant to Section 2-256 of the Code of the City of Miami Beach, the City has
established the Office of the Inspector General which may, on a random basis, perform
reviews, audits, inspections and investigations on all City contracts, throughout the
duration of said contracts. This random audit is separate and distinct from any other
audit performed by or on behalf of the City.
2. The Office of the Inspector General is authorized to investigate City affairs and
empowered to review past, present and proposed City programs, accounts, records,
contracts and transactions. In addition, the Inspector General has the power to
subpoena witnesses, administer oaths, require the production of witnesses and monitor
City projects and programs. Monitoring of an existing City project or program may
include a report concerning whether the project is on time, within budget and in
conformance with the contract documents and applicable law. The Inspector General
shall have the power to audit, investigate, monitor, oversee, inspect and review
operations, activities, performance and procurement process including but not limited
to project design, bid specifications, (bid/proposal) submittals, activities of the Host
Committee, its officers, agents and employees, lobbyists, City staff and elected officials
14
DocuSign Envelope ID: 46A96539-A959-418C-A3FA-5C0622A76D3E
to ensure compliance with the Contract Documents and to detect fraud and corruption
Pursuant to Section 2-378 of the City Code, the City is allocating a percentage of its
overall annual contract expenditures to fund the activities and operations of the Office
of Inspector General.
3. Upon ten (1 O) days written notice to the Host Committee, the Host Committee shall
make all requested records and documents available to the Inspector General for
inspection and copying. The Inspector General is empowered to retain the services of
independent private sector auditors to audit, investigate, monitor, oversee, inspect and
review operations activities, performance and procurement process including but not
limited to project design, bid specifications, (bid/proposal) submittals, activities of the
Host Committee, its officers, agents and employees, lobbyists, City staff and elected
officials to ensure compliance with the contract documents and to detect fraud and
corruption.
4. The Inspector General shall have the right to inspect and copy all documents and
records in the Host Committee's possession, custody or control which in the Inspector
General's sole judgment, pertain to performance of the contract, including, but not
limited to original estimate files, change order estimate files, worksheets, proposals and
agreements from and with successful subcontractors and suppliers, all project-related
correspondence, memoranda, instructions, financial documents, construction
documents, (bid/proposal) and contract documents, back-change documents, all
documents and records which involve cash, trade or volume discounts, insurance
proceeds, rebates, or dividends received, payroll and personnel records and supporting
documentation for the aforesaid documents and records.
5. The Host Committee shall make available at its office at all reasonable times the
records, materials, and other evidence regarding the acquisition (bid preparation) and
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performance of this contract, for examination, audit, or reproduction, until three (3)
years after final payment under this contract or for any longer period required by statute
or by other clauses of this contract. In addition:
i. If this contract is completely or partially terminated, the Host Committee shall make
available records relating to the work terminated until three (3) years after any
resulting final termination settlement; and
ii. The Host Committee shall make available records relating to appeals or to litigation
or the settlement of claims arising under or relating to this contract until such
appeals, litigation, or claims are finally resolved.
6. The provisions in this section shall apply to the Host Committee, its officers, agents,
employees, subcontractors and suppliers. The Host Committee shall incorporate the
provisions in this section in all subcontracts and all other agreements executed by the
Host Committee in connection with the performance of this contract.
7. Nothing in this section shall impair any independent right to the City to conduct audits
or investigative activities. The provisions of this section are neither intended nor shall
they be construed to impose any liability on the City by the Host Committee or third
parties
THE REMAINDER OF THIS PAGE IS INTENTIONALLY LEFT BLANK
16
DocuSign Envelope ID: 46A96539-A959-418C-A3FA-5C0622A76D3E
IN WITNESS WHEREOF, the Parties or their duly authorized representatives hereby
execute this Agreement on the date written below.
ATTEST: CITY OF MIAMI BEACH, FLORIDA
~DocuSigned by:
e. te'±t
Raul Aguila, City Manager
Print Name: _
1/8/2021 I 1:08 PM EST
Date Date
ATTEST: GDocuSigned by:
• I"rt
Rafael E. Granado, City Clerk
Print Name: _
1/8/2021 I 2:22 PM EST
Date Date
FOR Host Committee:
APPRO VED AS TO
FORM & LANGU AGE
8 FOR EXECUTION
à= ff "
SOUTH FLORIDA CFPNCG Host Committee, LLC
ATTEST:
By:
GDocuSigned by:
• 23±
[Name of Corporate Rep]
Print Name
1/7/2021 I 4:40 PM EST
Date: _
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DocuSign Envelope ID: 46A96539-A959-418C-A3FA-5C0622476D3E
Ex h ib it "A "
D E S C R IP TI O N O F EV E NT S
The Host Committee and CFP shall produce the following events in the City of Miami Beach:
1. Lummus Park / Beachfront - Host Committee shall be entitled to produce activations
Media event and other Host Committee events which may be held within the Lummus
Park/Beachfront area located east of the eastern boundary of the sidewalks along Ocean Drive
from 10" Street to 13" Street, limited by the dunes, subject to the City Manager's approval,
compliance with City's special event permitting requirements and any approvals, permit conditions
or regulatory requirements of any agencies having jurisdiction over the area where the Host
Committee Events will be held. In support of the Host Committee Events, City shall make the
sponsorship contributions set forth in Section 11(a), with respect to the waiver of special event
permit fees, and Section 11(c), with respect to funding for the cost of Host Committee Event-
related public services for City of Miami Beach Police, Fire. Parks and Recreation and Sanitation
Department expenses, as provided in Section 11 (c). All Events shall be free and open to the
public.
I 8
DocuSign Envelope ID: 46A96539-A959-418C-A3FA-5C0622A76O3E
Exhi bi t "B""
SPO NSO RSHIP RECO GNITI O N AND PUBLI C BENEFITS PACKA GE
Host Committee shall provide the City with the following sponsorship recognition and public
benefits package for Host Committee Events:
Sponsorship Recognition Benefits.
City shall receive the following sponsorship benefits
a. Participating partner status on the Host Committee approved events.
b. City of Miami Beach logo exposure on all key Host Committee platforms,
including but not limited to; website, partner recognition page, print and digital promotional
materials.
c. The City of Miami Beach will have the right to use and promote the
partnership along with use of the Host Committee Logo.
i. All usage of the Host Committee logo by the City is subject to prior
review and approval by the Host Committee and the CFP. All CFP / College
Football Playoff Championship logo usage requests must be submitted in
writing with no less than 15 days prior to desired activation to the Host
Committee Director, Administration.
d. City will have the opportunity to produce press releases promoting its
participation in the Host Committee Events with the written approval of the Host Committee.
e. City will receive sponsorship recognition in Host Committee PA
announcement and welcome video thanking all public partners during pregarne of the 2021
College Football Playoff National Championship Game.
19
DocuSign Envelope ID : 46A96539-A959-418C-A3FA-5C0622A76D3E
f. City will receive sponsorship recognition on signage for Host Committee
Events taking place in Miami Beach.
g. City will receive sponsorship recognition during live commentaries where
sponsors are recognized at Host Committee Events taking place in Miami Beach.
h. Electronic Recognition The City shall receive the following electronic
sponsorship recognition:
i. City logo (or line listing, as appropriate) will appear on the Host
Committee website, with a link to the City's website.
1. Recognition (logo or line listing, as appropriate) on the
sponsor acknowledgement page.
2. Ads or other mobile packages may be purchased separately
ii. City to provide Host Committee with its logo in a format acceptable
to Host Committee. City reserves the right to require the removal of its
logo/marks from any Host Committee promotional materials (to the extent
removal is possible).
iii. For Host Committee Events taking place in Miami Beach, Host
Committee hereby grants the City a non-exclusive, irrevocable license and right
to use, on a royalty-free basis, the title of the Event and any video, audio or
photographic footage of the Event, in any media format or application
whatsoever, in connection with any City produced publication, including the City
produced "MB Magazine," City newsletters or electronic newsletters, or any City
media outlets, such as MBTV, for the limited purpose of promoting the Event and
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City's participation in the Event. This section shall survive the termination or
expiration of this Agreement. The rights are granted for Host Committee material
only.
As the College Football Playoff National Championship game is one of the most popular sporting
events in the country, the parties recognize that the CFP and its related series of events will attract
thousands of visitors to Miami-Dade County and the City of Miami Beach. Accordingly, the Host
Committee acknowledges that the CFP estimates that at least the following Miami Beach hotels
will secure a significant number room nights as of the date of this Agreement: the Fontainebleau
Miami Beach hotel, Ritz Carlton South Beach hotel, Royal Palm, Loews Miami Beach, 1 Hotel
South Beach.
21
Resolutions-R7 H
MIAMI BEACH
COMMISSION MEMORANDUM
T O : H on orable M ayor and M em bers of th e C ity C o m m ission
FR O M : Jim m y L. M orales, C ity M anager
D AT E : N ovem be r 18 , 2020
S U B J E C T : A R E S O L U T IO N O F T H E M AY O R A N D C IT Y C O M M IS S IO N O F T H E C IT Y
O F M IA M I B E A C H , F LO R ID A , R E V IS IN G R E S O LU T IO N N O . 2020-31213
A P P R O V IN G T H E C IT Y 'S S P O N S O R S H IP O F T H E 2021 C O L L E G E
F O O T B A LL P LAY O F F N AT IO N A L C H A M P IO N S H IP G A M E , TO B E H E LD IN
M IA M I A N D M IA M I B E A C H FR O M F R ID AY, JA N U A R Y 8, 2021 T H R O U G H
M O N D AY, JAN U A R Y 11, 2021, A N D TO IN C L U D E : (1) A C A S H
S P O N S O R S H IP IN A N A M O U N T N O T T O EX C E E D $400,000; (2) A W A IV E R
O F C IT Y S P E C IA L E V E N T P E R M IT F E E S , IN A N A M O U N T N O T TO
E X C E E D $25,000; (4) A C IT Y C O N T R IB U T IO N FO R EV EN T -R E LATE D
P U B LI C S E R V IC E S (P O LI C E , F IR E A N D S A N ITAT IO N ) IN A N A M O U N T
N O T TO E X C E E D $25,000; (5) A C LE A N Z O N E TO P R O V I D E C O M P E T I NG
E V E N T P R O T E C T IO N ; A N D (6) A W A IV E R O F T H E C O C A C O L A
S P O N S O R S H IP ; A N D FU R T H E R , A U T H O R IZ IN G T H E A D M IN IS T R ATIO N
TO N E G O TI AT E A S P O N S O R S H IP A G R E E M E N T W IT H T H E C O L L E G E
FO O T B A LL P LAY O F F N AT IO N A L C H A M P IO N S H IP H O S T C O M M IT T E E ,
W IT H T H E F IN A L S P O N S O R S H IP A G R E E M E N T S U BJE C T TO T H E P R IO R
A P P R O VA L O F T H E M AY O R A N D C IT Y C O M M IS S IO N .
RECOMMENDATION
T h e A dm inistratio n recom m end s appro vi ng th e C ity's revised sponsors hip.
BA C KGR O UN D/H I STOR Y
In O ctober 18 20 17 C ity C om m ission m eeting, R esol uti on 20 17 -30057 wa s adopted wh ich
state d "a resolution of the M ayor and C ity C om m ission of the C ity of M iam i B each, Florida,
su pportin g the S o ut h Florida college fo otball cham pionship gam e ta sk fo rce ("task fo rce"), in
con n e ction wi th the ta sk fo rce's bid to secure the college fo otball playoff national cham pionship
g am e, to be held in S out h F lorida in January of 2021, 2023, or 2024 , by aut horizi ng the
followi ng in conn ection wi th any awa rded college fo otball playoff national cham pionship gam e: a)
th e wa iver o f rental fees fo r the M iam i B each C onvention C enter, in an am ount not to exceed
$857,5 40 .80; b ) the wa iver of special event perm it fees, incl ud ing application fee , perm it fee,
veh icl e access pass fee, square fo otage fee, user fee, and police and fire adm inistrative fee s,
in a n a m ount no t to exceed $15 0,000.00; c) al l define d fee wa iver am ounts are to be
d ete rm in ed a nd return ed to the city com m ission fo r appro val; d) a sponsors hip ag reem e nt
b etwe en th e ta sk fo rce and th e C ity of M iam i B each in a form acceptable to the city m anager
Page 1080 of 1430
and the city attorney; and, e) all sponsorships and waived fees shall be subject to approval and
appropriation via the city's fiscal year 2017 /2018 budget process.
During the October 16, 2019 City Commission meeting, this item was referred to the Finance
and Economic Resiliency Committee for discussion.
Due to there being no committee meetings in November 2019 or December 2019, the item was
heard at the January 2020 Finance and Economic Resiliency Committee for discussion.
The FERC asked that the item be heard at the February 2020 FERC meeting with the inclusion
of all sponsorship deal points from previous years.
On February 28, 2020, the Finance and Economic Resiliency Committee recommended
approval of the following sponsorship request as the return on investment (ROI) regarding
brand exposure as well as the financial return via increased Resort Tax revenues due to
increased hotel room rates and occupancies and Food and Beverage spends, would be in the
best economic interest of the City.
(1) A waiver of City Special Event Permit fees in the amount not to exceed $175,000 (as
specific site plans are not currently known). This amount would not include any Boucher
Brothers displacement fees - the Host Committee would need to pay those fees for any events
taking place directly on the beach front.
(2) A cash sponsorship in the amount of $400,000 in support of College Football Playoff and
Host Committee events taking place in the City of Miami Beach;
(3) A City contribution for College Football Playoff and Host Committee event-related public
services (police, fire, sanitation) in an amount not to exceed $250,000 - this amount would not
include parking.
(4) A waiver of Miami Beach Convention Center facility rental fees in the amount not to exceed
$850,000.00, subject to a Host Committee commitment that this event will be free to the public
(residents and non residents). This waiver would not include corkage or internet fees as those
are third party suppliers and would be expected to be paid for by the event.
(5) A creation of a "Clean Zone," to provide competing event protection with respect to third-
party events requiring a City Special Event permit for dates to be determined, in the area
generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson Street
(between Dade Blvd and 15th Street) and Washington Avenue (between 15th Street and 5th
Street) to the west, and by the Atlantic Ocean to the east;
(6) A Coca Cola sponsorship waiver during this time.
(7) The City of Miami Beach to be recognized on all Host Committee-produced marketing,
digital and social collateral as it pertains to any event included in any of the line items above. The
administration will work directly with the Host Committee to finalize what those sponsorship
recognition pieces will look like.
(8) Two (2) tickets for all City of Miami Beach elected officials to all Host Committee
initiatives/events taking place within the geographical limits of Miami Beach and a 25% discount
Page 1081 of 1430
fo r all M ia m i B e a ch re sid e nts o n in itia tiv e s /e v e n ts th a t a re no t fre e to th e p u b lic .
(9 ) C F P N C H C sp o n so rs h ip o f e v e n ts wi th M ia m i B e a c h H ig h S c h o o l stu d e n ts ; e xp lo ra tio n o f
p a d d le bo a rd activi tie s in M ia m i B e a c h ; stag in g p e p ra lli e s a n d o th e r co lle g e co m p e titi ve
activitie s.
D u rin g th e M a rch 20 2 0 C ity C o m m is sio n M e e tin g , th e C o m m iss io n a p p ro v e d th e sp o n so rs h ip .
In ad d itio n , th e C o m m issio n a uth o riz e d th e A d m in istra tio n to ne g o tia te a sp o n s o rs h ip
ag re e m e nt wi th the co lle g e fo o tb a ll p la yo ff n a tio n a l ch a m p io n sh ip h o st co m m itt e e , wi th th e fi n a l
sp o n so rs h ip ag re e m e n t su bje c t to th e p rio r a p p ro v a l o f th e M a yo r a n d C ity C o m m is s io n .
ANALYSIS
The College Football Playoff National Championship (CFPNC) is a post season tournament in
American college football for the National Collegiate Athletic Association (NCAA) Division I
Football Bow Subdivision, having replaced the prior Bowl Championship Series model to
determine a College Football Champion. The CFPNC championship game will be held at Hard
Rock Stadium in Miami Gardens on January 11, 2021.
The CFPNC National Championship Game is annually one of the top rated television events,
with the game and ancillary events expected to bring over one hundred thousand fans to the
City. Hosting the CFPNC National Championship Game in South Florida further provides a
tremendous boost to tourism, with the Game expected to generate a substantial amount in direct
and indirect positive economic impact.
CONCLUSION
Due to the impact of COVID-19 on the college football season, domestic travel restrictions,
and "New Normal" capacity, social distancing, etc., the CFP has reduced the footprint of their
fan activations. CFP will not be utilizing the MBCC, the game will not be broadcast by ESPN
from Lummus Park, nor will CFP host concerts, pep-rallies or other high impact activations. The
revised schedule of activations includes hosting "Beachwalk at Lummus Park", whi ch consists
of live shots for national and local media outlets from the venue during Championship Weekend,
and CFP sponsored events for CFP sponsors in Lummus Park.
The CFP will still generate a meaningful economic impact for the City by attracting tourists
and providing tremendous media exposure. In particular, the Fontainebleau Miami Beach will be
the team hotel for one of the two teams, Ritz Carlton South Beach will serve as CFP
headquarters as well as hosting many CFP VIPs, Royal Palm will host CFP Luxury Experience
Packages, Loews Miami Beach will host ESPN (which is broadcasting the game) and 1 Hotel
South Beach will host many sponsors, and also provide CFP Luxury Experience Packages.
This is all in addition to the many fan and alumni room nights in other Miami Beach hotels.
Finally, both CFP and ESPN plan to host hospitality events and programs at Miami Beach
hotels and venues.
In addition, the Host Committee is investing $20,000 through the Miami-Dade County Public
Schools' innovative Middle School Redesign (MSR) initiatives at Nautilus Middle School and
Miami Dade County teachers will be invited to participate in the CFP Foundation's free Extra
Yard for Teachers Summit.
Page 1082 of 1430
G iv e n th e re d u c tio n o f th e C F P a n d H o s t C o m m itt e e activa ti o n s , th e C ity wi ll no lo n g e r ne e d to
wa iv e $8 5 0 ,0 0 0 in re n ta l fe e s a t th e M B C C ; th e wa ive r o f sp e c ia l e v e n t fe e s is no w no t to
e x c e e d $2 5 ,0 0 0 a n d th e c ity c o n tri b ut io n fo r C ity se rv ic e s is no t a n a m o u n t no t to e xc e e d
$2 5 ,0 0 0 . T h e H o s t C o m m itt e e is still s e e ki n g th e $4 0 0 ,0 0 0 ca s h sp o n so rs h ip fro m th e C ity to
s u p p o rt th is e v e n t.
E v e n tho u g h th e fo o tp ri n t o f th is e v e n t h a s b e e n re d u ce d b y vi rt u e o f th e C O VI D -19 p an d em i c,
I re c o m m e n d th a t th e C ity C o m m is s io n a p p ro v e th is re vi se d s p o n so rs h ip p a c ka g e .
T h is wi ll b e th e firs t M ia m i B e a c h la rg e e v e n t sin ce th e C O VI D -19 glob al shutdown. Miami
Beach hotels, restaurants and retail will see much needed business. The media coverage will
provide positive and extensive exposure precisely at a time when the City truly needs it. In fact,
I would recommend that the City take advantage of the combination of the regular Orange Bowl
game on January 2, 2021 and the CFP Championship game on January 11, 2021 to host "re-
opening" type events and programs during that window of time when there will be many visitors
and national media exposure.
Applicable Ar e a
South Beach
ls this a "Re side nts Right
to Know" ite m, pursuant to
City Code Section 2-142
No
D oe s this item utilize G.O,
Bond Funds?
No
Strategic Conn ecti on
Prosperity - Market and promote Miami Beach as a 'NOr1d class arts, culture, and quality
entertainment destination.
Legislative Tracking
Tourism and Culture
ATTACHM ENT S;
Description
I) Resolution 2020 -31213
Revised CFPNC Proposal
Page 1083 of 1430
R ESOL U TI ON NO. 2020-31213
A RESOLUTION OF THE MAYOR AND CITY COMMISSION F THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND ECONOMIC RESILIENCY COMMITTEE AT ITS FEBRUARY 28,
2020 MEETING, AND APPROVING THE CITY'S SPONSORSHIP OF THE 2021
COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP GAME, TO BE
HELD IN MIAMI ANO MIAMI BEACH FROM FRIDAY, JANUARY 8, 2021
THROUGH MONDAY, JANUARY 11, 2021, AND WHICH INCLUDES: (1) A
CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $400,000; (2) THE
WAIVE R OF MIAMI BEACH CONVENTION CENTER FACILITY RENTAL FEES,
IN AN AMOUNT NOT TO EXCEED $850,000; (3) A WAIVER OF CITY SPECIAL
EVENT PERMIT FEES, IN AN AMOUNT NOT TO EXCEED $175,000; (4) A CITY
CONTRIBUTION FOR EVENT-RELATED PUBLIC SERVICES (POLICE, FIRE
AND SANITATION) IN AN AMOUNT NOT TO EXCEED $250,000; AND (5) THE
CREATION OF A "CLEAN ZONE" WHICH SHALL iNCLUDE COMPETING
EVENT PROTECTION ON TO BE DETERMINED DATES, WITHIN THE AREA
GENERALLY BOUNDED BY 22ND STREET TO THE NORTH, 5TH STREET TO
THE SOUTH, JEFFERSON STREET (BETWEEN DADE BLVD AND 15TH
STREET) AND WASHINGTON AVENUE (BETWEEN 15TH STREET AND 5TH
STREET) TO THE WEST, AND THE ATLANTIC OCEAN TO THE EAST;
FURTHER, AUTHORIZING THE ADMINISTRATION TO NEGOTIATE A
SPONSORSHIP AGREEMENT WI TH THE COLLEGE FOOTBALL PLA YOFF
NATIONAL CHAMPIONSHIP HOST COMMITT EE, WI TH THE FINAL
SPONSORSHIP AGREEMENT SUBJ ECT TO THE PRIOR APPROVAL OF THE
MAYOR AN D CI TY COMMI SSION .
WH EREA S, on October 18 2017, the City Commission adopted Resolution No. 2017-
30057, supporting the South Florida College Football Playoff National Championship Taskforce
("Taskforce") bid to secure the College Football Playoff National Championship game ("CFPNC"),
to be held in South Florida in January of 2021, 2023, or 2024, and authorizing the following in
connection with any awarded college football playoff national championship game: a) the waiver
of rental fees for the Miami Beach Convention Center ("MBCC"), in an amount not to exceed
$857,540.80; b) the waiver of special event permit fees, including application fee, permit fee,
vehicle access pass fee, square footage fee, user fee, and police and fire administrative fees, in
an amount not to exceed $150,000.00, subject to further development of terms and an
appropriation of funds; and
WH EREA S, the CFPNC is annually one of the top-rated television sporting events, with
the game and ancillary events expected to bring over one hundred thousand fans to the City of
Miami Beach, and thereby boost tourism and generate several hundred million dollars in direct
and indirect positive economic impact; and
WHEREA S, in previous years, the CFPNC has generated an attendance of approximately
76,885 in New Orleans, Louisiana In 2019; 74,814 In Santa Clara, California; and 77,430 in
Atlanta, Georgia in 2017; and
WHEREAS, the CFPNC is comparable to other Miami Beach large-scale sporting events
that have requested similar City support, including the Super Bowl and WrestleMania; and
Page 1084 of 1430
W H E R E A S , the C FPN C w ill be held in Miam i and Miam i Beach from Friday, January 8,
2021 to Monday, January 11, 2021; an d
W H E R E A S , as part of the CFPNC activation, the CFPNC Host Com m ittee w ill host a
Playoff Fan Central multi-d ay free ticketed event fo r fan intera ctive experiences at the MBC C, and
Playoff Playlist Live, a m ulti-day ticketed event featuring free ticketed outdoor concerts; and
W H E R E A S , on O ctob er 16, 2019, th e City Comm ission referred the Taskforce
sponsorsh ip request to the Finance and Cityw ide Projects Co m m ittee for further discussion; and
W H E R EA S , on February 28, 2020, the Finance and Eco nomic Resiliency Co m m ittee m et,
review ed and re com m ended approval of the CFPN C's spon sorship request, as the return on
investm ent regarding brand expo sure, as well as the financial return via increa sed Resort Tax
revenues due to incre ased hotel room rates and occupancies and Food and Beverage spends,
would be in the best econom ic interest of the City. The FERC recom mended the follow ing:
(1) A w aiver of C ity Special Event Perm it fees in an am ount not to exce ed $175,000 for
any events taking place directly on the bea chfront; an d
(2) A ca sh sponsorship in the am ount of $400,000, in support of Co llege Football Playoff
National Cham pionship and Host Comm ittee events taking place in the City of Miam i Beach; and
(3) A C ity co ntribution fo r Colleg e Football Playoff National Cham pionship and Host
Com m ittee event-related public serv ices (police, fire, sanitation) in an am ount not to exceed
$250,000; and
(4) A w aiver of Miam i Beach Co nvention Ce nter facility rental fees in the am ount not to
exceed $850 ,000.00, subject to a CFPNC Host Co m m ittee co m m itment that this event will be free
to the public (residents and non-r e sid en ts), and provided that this waiver would not include
cor kage, intern et or other applica ble fees; and
(5) A cr eation of a "Cl ea n Zone ," to provide com peting event pro tection with respect to
third-party events requiring a City Spe cial Event permit fo r dates to be de term ined, in the area
generally bo unded by 22nd Stree t to the north, 5th Street to the south, Jeffers on Stree t (betw een
Dade Blvd and 15th Street) and W ashington Avenue (betw een 15th Street and 5th Street) to the
w est, and by th e Atlantic O cean to the east; and
(6) A waiver of exclusivity for Coca -Cola branded products; and
(7) Sponsorship re co gnition in favor of the City of Miami Beach, with the City to be
recognized on all C FPN C Host Co m m ittee-produced marketing, digita l and social collateral as it
pertains to any of th e foreg oing events; and
(8) Two (2) tickets fo r all City of Miam i Beach elected officials to all Host Co m mittee
in itiative s/events taking place w ithin the geographical lim its of M iami Beach, and a 25% disco unt
for all M iam i Beach residents for initiatives/events that are not free to the public; and
(9) CFPN C Host Co m m ittee sponsorship of to be determ ined events w ith Miam i Beach
H igh Sc hool students; exploration of paddle bo ard activities in M iam i Beach; staging pep ra llies
and oth er col le ge com petitive activities; and
2
Page 1085 of 1430
WHEREAS, although the Host Committee requested that the City waive the City's portion
of the applicable Boucher Brothers displacement fee for any events located within any Boucher
Brothers concession area, the Administration does not recommend the waiver of such fees.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA. that the Mayor and City
Commission hereby accept the recommendation of the Finance and Economic Resiliency
Committee, at its February 28, 2020 meeting, and approve the City's sponsorship of the 2021
College Football Playoff National Championship Game, to be held in Miami and Miami Beach
from Friday, January 8, 2021 to Monday. January 11, 2021, which includes (1) a cash sponsorship
in an amount not to exceed $400,000; (2) the waiver of Miami Beach Convention Center Facility
Fees in an amount not to exceed $850,000; (3) a waiver of City Special Event Permit fees in an
amount not to exceed $175,000; (4) a City contribution for Event-related public services (Police,
Fire and Sanitation) in an amount not to exceed $250,000; and (5) the creation of a "Clean Zone"
which shall include competing event protection· on to be determined dates, within the area
generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson Street (between
Dade Blvd and 15th Street) and Washington Avenue (between 15th Street and 5th Street) to the
west. and the Atlantic Ocean to the east; further, authorize the Administration to negotiate a
sponsorship agreement with the College Football Playoff National Championship Host
Committee, w ith the final sponsorship agreement subject to the prior approval of the mayor and
city commission.
PASSED and AD OP TE D this _VF_ day , /hlard 2020.
ATTEST:
Dan Gelber
Mayor
City Clerk
APPROVED AS TO
FORM & LANGUAGE
& FOR EXEC UTI ON
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cy nom Q\{ as
3
Page 1086 of 1430
R esol uti ons -C 7 Z
M IA M I BEACH
C O MMI S S IO N M EMO RA N D U M
TO:
FR OM :
DAT E :
Honorable Mayo r and Members of the City Commission
Jimmy L. Morales, City Manager
March 18, 2020
S UB JECT: A RESO LUT IO N OF THE M AYOR AND CITY COM M ISS IO N O F THE CITY
O F MIA M I BEA CH, FLO R IDA , ACCEPTING AND APPROVING THE
REC O M M ENDATIO N O F THE FINANCE AND EC O NO MIC RESILI ENC Y
CO M M IT TEE AT IT S FEBR UARY 28, 2020 ME ETI N G, ANO APPROVIN G
S PO NS O R SHI P O F THE 2021 CO LLEGE FOOTBALL PLAYOFF NATIO NA L
CHAM P IO NS HIP GAM E, TO BE HELD IN MIA MI AND M IAM I BEACH FR O M
FR ID AY JA NUARY8 -M ONDAY JANUARY 11, 2021, W H IC H IN CLUDES {1)
CASH SPONSO R SHIP IN AN AMOUNT NOT TO EXCE ED $400,000, (2) THE
WA IV ER O F M IA MI BEA CH CO NVENTIO N CENTER FAC ILI TY RENTAL
FEES IN AN AM OUNT NOT TO EXC EED $850,000, (3) A W AIV ER OF CITY
SPEC IA L EVENT PER M IT FEES IN AN AM O UNT NOT TO EXCEED
$250,000, AND (4) THE CR EATIO N O F A "CLEA N ZO N E" W HIC H SHALL
INC LUDE COM PETING EVENT PRO TEC TIO N W ITHIN A TO BE
DETER M IN ED DESIG NATED AR EA, AM ONG O THER TER MS; AND
AUTHO R IZ ING THE ADM INISTRATION TO NEGOTIATE A SPO NSORSHIP
AG R EEM E NT W ITH THE COLLEGE FO O TBA LL PLAYOFF NATIO NAL
CHAM PIO NSHIP HOST COM MITTEE, W ITH THE FINA L SPONSORSHIP
AG R E EM ENT SUBJECT TO APPROVAL OF THE M AYOR AND CITY
COM M ISSIO N.
RE CO MM END ATI ON
T he A d m inistrati o n re com m e nd s ac ce p tance and ap pro val of th e Financ e and E co no m ic
Resiliency Committee recommendatio n to approve the sponsorship of the 2021 College
Football Playoff National Cham pions hip game, to be held in M iam i and M iam i Beach from
Friday, January 8-11, 2021, which includes (1) cash sponsorship in an amount not to exceed
$400,000, (2) the waiver of Miami Beach Convention Center facility rental fees in an amount not
to exceed $850,000 , (3) a waiver of City Special Event Pemit fees in an amount not to exceed
$250,000, and (4) the creation of a "Clean Zone" which shall include competing event protection
within a to be determined designated are a, among other terms, and authorize the Administrati on
to negotiate a sponsorship agreement subject to approval of the Mayor and City Commission.
BACKGROUND/HISTORY
In October 18 2017 City Commission meeting, Resolution 2017-30057 was adopted which
Page 584 of 1097
Page 1087 of 1430
state d "a resoluti on of the Mayo r and City Com m ission of the City of Miam i Beac h, Florida,
suppo rti ng the South Florid a co lleg e footb all cham pions hip game tas k force ("task force"), in
conne cti on wi th the task forc e's bid to secure the co llege footb all playo ff nati onal cham pions hip
g ame , to be he ld in South Florida in Janu ary of 2021, 2023, or 2024, by auth orizing th e
followi ng in co nne cti on with any awa rd ed co llege footb all playo ff nati ona l ch am pionship game: a)
th e wai ver of re nta l fees for the M iam i Beac h Conventi on Cente r, in an amo unt no t to exce ed
$857,54 0.80; b) the wai ve r of special eve nt pe rm it fee s, inc lud ing applicatio n fee, perm it fee,
ve hic le acce ss pas s fee, square footag e fee , user fee , and pol ice and fire ad ministrative fee s,
in an amo unt no t to exce ed $150,000.00; c) all defined fee wa iver amounts are to be
dete nn ined and ret um ed to the city com m ission for ap proval ; d) a spo nsors hip ag re ement
betwee n the tas k forc e and the City of Miam i Beach in a form acceptab le to the city manag er
and the city atto rn ey; and , e) all spo ns ors hips and wa ived fees shal l be subject to approval and
ap pro priati on vi a the city's fiscal year 2017/2018 bud get pro ce ss.
During the O cto be r 16, 2019 City Com mission me eting , thi s ite m 'NBS referre d to the Finan ce
and Eco no m ic Resiliency Com m itte e for discus sion.
Due to there being no com m ittee mee ting s in Nove mber 2019 or December 2019, the item was
heard at the Jan uary 2020 Finance and Eco nom ic Res ilienc y Comm ittee for discussion.
The FER C as ked that th e item be he ard at the February 2020 FER C meeting with the inclus ion
of al l sponsors hip deal points fro m pre vio us ye ars.
The ad m inistratio n is not ab le to inc lude deal po ints fro m pre vious ye ars as the College
Cham pionship gam e is a ne w co nce pt tha t only start ed in 2014 and has no t ye t been he ld in
Miami.
Past College Champi onship Games;
2014 -Arlington, Texas -85,788 attend ance
2015 - Gl en d al e, Arizon a - 75,765 att endan ce
2016 - Tamp a, Florida- 74,512
2017 - Atlanta , Geor gi a - 77,430 att end an ce
2018 - Santa Cl ara, Californ ia - 74,814
2019 - Ne w Orleans , Louis iana- 76,88 5 atte ndance
A N AL Y SIS
T he Colleg e Footb all Playo ff National Cha m pio ns hip (CFPNC) is a posts eas on tourn ame nt in
A me rican co lleg e foo tb all for the Nati onal Colleg iate Athletic Associatio n (NCAA) Division I
Footb all .Bow Subdi visi on , having re place d the prior Bowl Cha mpions hip Serie s mod el to
determi ne a Col leg e Foo tbal l Cham pion . The CFPNè cham pions hip gama is played on th e
firs t Mo nd ay that is six or mo re days aft er the CFPNC semifinal s, wh ich take plac e in the first
we ek of January, an d the gam e's venue is se lected bas ed on bid s submitted by cities, similar to
the National Football Leag ue's Supe r Bow or NCAA Final Four bask e tb all toumamen t. The
South Florida Colleg e Foo tb all Cham pio ns hip Tas k Force ("Tas k Force"), wh ich inc lud es the
Page 585 of 1097
Page 1088 of 1430
Orange Bowl Committee, is leading the effort to bid for upcoming opportunities for South
Florida to host the CF PNC Championship Games in 2021, 2023, or 2024. As part of CFPNC
Championship Game bids, the selected destination would be required to host a series of
ancillary events for the CFPNC. As such, the South Florida College Football Championship
Task Force has identified Miami Beach as a community focal point for hosting the CFPNC
National Championship activations events for visiting fans, including, but not limited to the
following:
Playoff Fan Central: Multi-day ticketed event for fan interactive experiences;
Playoff Playlist Live: Multi-day ticketed event featuring outdoor concerts
Watch Party: Event for patrons not attending the Game to observe the Game
broad ca st in a festival setting.
The South Florida College Football Championship Task Force has support from the City
compara ble to larg e scale sporting events that requested support from the City in the past,
including the Super Bowl and WrestleMania. The Task Force requests, in relation to activations
and events associated with any South Florida award ed CFPNC National Championship Game
events, the following : A) waive r of the rental fees associated with use of the Miami Beach
Convention Center, not to exceed $857,540.80; B) waiver of special event fees, incl udi ng
special event application fee, permit fee, vehicle access pass fee, square footage fee, user fee
and Police and Fire administrative fees, not to exceed $150,000.00; C) commitment to
identifyi ng ad ditional so urce s of funds, comparab le to the City's support for the 2020 Super
Bowl Ho st Committee, to he lp defray othe r related exp ense s. The final amounts of such
wai ver s are to be determi ned followi ng award of such bids and the subm ission of rel evant plan s,
sched ules an d eve nt requirements . Once determi ned , the Task Force must return to the City
Commission for approval of the final wa iver amo unt, wh ich will be define d with a sponsorship
ag reement in a form accep tab le to the City Manag er and City Attorne y.
The CFPNC National Cham pionship Game is an nua lly one of the top rated television events,
with the game and an cillary eve nts expected to bring over one hundred tho usan d fans to the
City. Ho sting the CFPNC National Championship Game in South Florida further provides a
tre mendous bo ost to tourism, with the Game expected to generate several hundred million
dollars in direct and indirect positive ec ono mic impact.
CONCLUSION
On February 28, 2020, the Finan ce an d Eco no mic Resiliency Committee reco mmend ed
approval of the following spo nsorship reque st as the return on investm ent (ROI) reg ard ing
brand exposure as well as the financi al return via increased Resort Tax reve nue s due to
increased ho tel room rates an d occupancies and Food an d Beverag e spen ds, wo uld be in the
be st econo mic interest of the City.
(1) A wai ver of City Spe cial Eve nt Perm it fees in the am ount no t to exceed $175,000 (as
sp ec ific site plans are no t cu rren tly known). This amo unt wo uld not incl ud e an y Boucher
Brothers displacement fees - the Hos t Committee wo uld ne ed to pay those fees for any events
taki ng place directly on the be ach front.
(2) A cas h sponsorship in the amount of $400,000 in support of Colleg e Football Playo ff and
Ho st Committee events taki ng plac e in the City of Miam i Beach ;
(3) A City co ntribution for Colleg e Foo tball Playoff and Host Committee event-related public
Page 586 of 1097
Page 1089 of 1430
servic es (po lice, fire , san itati on) in an am ount not to exce ed $250,000 - thi s amo unt wo uld not
in cl ud e parkin g .
(4) A wa iver of M iam i B eac h C onventio n C ente r fac ility re nta l fees in th e am ount no t to exceed
$85 0,000.00 , subject to a H ost C om m itte e com m itm ent th at th is eve nt wi ll be fre e to th e pub lic
(re sidents an d non re si d ents ). T hi s wai ver wo ul d not incl ude corkag e or int eme t fees as th ose
are thir d p arty su pplie rs and wo ul d be exp ect e d to be pai d for by the event .
(5) A cre at ion o f a "C lean Zone," to pro vi de com peting event pro tec tion wi th re spect to th ird -
p arty events req uiring a C ity S pecial Event perm it for dat es to be determ ined , in the are a
generally boun ded by 22nd S tre et to th e north , 5th S tre et to th e sout h, Je ffers on S tre et
(bet ween D ad e B lvd and 15th S tre et) an d W as hington A venue (betwe en 15th Stre et an d 5th
S tre e t) to the we st, and by the At lanti c O ce an to th e eas t;
(6) A C oca C ola spo nso rs hi p wa ive r during th is tim e.
(7) T h e C ity o f M iam i B each to be re cognize d on al l Ho st C om m itt ee-p ro duce d m arke ting ,
d ig ital and soc ial co llat era l as it perta ins to any event includ ed in any of th e line item s above . The
ad m ini strati on wi ll wor k dire ctly with the Ho st C om mi ttee to finalize what tho se sponsorship
re cog niti on p iece s wi ll loo k like .
(8) Two (2) tickets for al l C ity of M iam i B each ele cted off icials to all H ost C om m ittee
in iti ative s/eve nts taki ng plac e withi n th e geog ra phi cal lim its of M iam i Beach and a 25% dis count
for al l M iam i B ea ch re sidents on initiative s/events th at are not fre e to the public.
(9) C FP N C H C sponsors hip of eve nts with M iam i B eac h H igh S cho ol stud ents ; exp lorati on of
p ad dle bo ard ac tiviti es in M iam i B eac h; stag ing pep ral lie s an d oth er college co m petitive
activities.
Applicable Area
S outh B each
ls this a."Re sidents Right
to Know" item, pursuant to
City Code Section 2-142
No
Doe s this item utilize G.O.
Bond Funds?
No
Strate gic Conn ection
P ro sperity - M arket an d promote M iami Beac h as a wor ld class arts, culture, and quali ty
enterta inme nt destinatio n.
Legislative Tracking
Tourism and C ultu re
ATTACHMENTS:
De scri pti on
Resolution
Page 587 of 1097
Page 1090 of 1430
o CFPNC Feb 2020 Presentation
Page 588 of 1097
Page 1091 of 1430
M AMIBEACH
PRESENTATION
Finance and Economic Resiliency Committee Meeting
F rid ay , Fe b ruary 28 , 20 20
!u,
3
MIAMI 202I
H O S T C O M M IT IFE
Page 591 of 1097
Page 1092 of 1430
...
2021 COLLEGE FOOTBALL PLAYOFF
NATIONAL CHAMPIONSHIP
NEW EVENT - COLLEGE FOOTBALL PLAYOFF
o Four-team event to determine college football's national champion on the field.
D Playoff Semifinal winners compete for the National Championship at a neutral site.
HIGHLY COMPETITIVE BID PROCESS
o Similar to Super Bowls and Final Fours.
o Six different sites since its inception in 2015.
o Collective bid response effort led by key community leadership groups.
□City of Miami Beach Commission adopted a resolution in support of the bid in October 2017.
] In November 2017, Miami was awarded our first College Football Playoff National
Championship to be played on Mon, Jan 11, 2021 at Hard Rock Stadium.
COLLEGE FOOTBALL
o More popular than ever.
Has delivered ESPN the biggest audigo@sr iorable history.
%j
P ag e 10 9 3 of 14 30
111111
2021 COLLEGE FOOTBALL PLAYOFF
NATIONAL CHAMPIONSHIP
ECONOMIC BENEFIT TO MIAMI BEACH
□W ill generate hundreds of m illions of dollars in economic im pact for the region.
□W ill deliver a high influx of tourists.
□Provide trem endous m edia exposure.
cs
Championship
$69,117,395
--------------------------·--s 23,6Œ,,26-r
i i] 2013 BCS NATIONAL CHAMPIONSHIP GAME
1spending_..-----._ $122.360,295 _
827 ct·----------····-·-·-··--·---····--···-•·-• 204 -
, .. --·-- -···--·-·--·---·······-··--· ··-·· .... 253-
$24,378,284
9,374,924
10,638,001
Total Personal Earnings__..._ $44,39 1.2 09
axes:
Sales Tax Revenue
·-··· o¡rect··-·-------·-·-·-··-·····---·--·-··-··s321,1:1s··-
indirect 545,909 ··-·· 1nducêd ····-·---·····-·-···-··-··-·-·--·--·--··ss 7,641 -
Total Sales Tax Revenue $424,684
H otel Tä Reven ue -5i,456,743
FoGa Beverage Tax Revenue $70,520
ñunicipäl Resort Ta Revenue $656,635
Total Tax Revenues $2,602,582
DISCOVER BCS NA IONA! CHAMPIONSHIP
NATIONAL ME IA VALUATION
Im pression s Value
Broadcast 26,380,000 $53,380,000 -------------------------------------- Online and Print 2,714,250,000 $8,142,750
Number of Total
Media Outlets Impressions
Total
Value
Broadcast 27 919,625 $127,808 --------- - --- ... -- --- - - - -- - ---- - - -- --- -- -- -
Print 9 4,193,370 $138,093
0ntine 9 6,831,664 $55,411]5
i
Page 593 of 1097
Page 1094 of 1430
e
B E N E F IT S T O M IA M I B E AC H
HOTELS
□Miam i Beach saw an increase in hotel room rate by 84% during Super Bowl 2020 versus
the sam e week in 2019.
□Expect to see com parable increases for the College Football National Championship
(second week of January ).
o The Host Com m ittee anticipates that the following headquarter hotels will be based in
M iam i Beach:
□Team Hotel: The Fontainebleau Miam i Beach
□CFP Special Guest Hotels: The Ritz -Carlton, South Beach and Loews South Beach
o ESPN Headquarter Hotels (sales, production ): TB D
ESPN BROADCAST COMPOUND
□Exclusive broadcast partner of the 2021 College Football Playoff National Cham pionship.
□Lum m us Park from Fri, Jan 8 - Mon, Jan 11.
o Sportscenter, College Football Live and College Gam eDay live from Miami Beach. --~--- ""Mar ns -
ad
~ t-
p
EVENTS IN MIA MI BEACH
PLAYOFF FAN CENTRAL
□The College Football Playoff will host Playoff Fan Central at the Miami Beach
Convention Center from Fri, Jan 8 - Sun, Jan 10, 2021 (tentative dates).
o Free to the general public.
PLAYOFF PLAYLIST LIVE!
o The College Football Playoff will host Playoff Playlist Live! at Lum m us
Park from Fri, Jan 8 - Sun, Jan 10, 2021 (tentative dates).
o Free to the general public.
EXTRA YARD SK
□The College Football Playoff Foundation will host the Extra Yard SK in
Miami Beach on Sun, Jan 10, 2021 (tentative date).
o Available to the general public with an entry fee.
Page 595 of 1 097
Page 1096 of 1430
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e
EVENTS IN MIA MI BEACH
Ra
TASTE OF THE CHAMPIONSHIP
o The College Football Playoff will host Taste of the Championship
at the Miami Beach Convention Center on Sun, Jan 10, 2021.
o Available to the general public with ticket purchase.
o All proceeds benefit the College Football Playoff Foundation.
HOST COMMITTEE PRIVATE CONCERT
D The Host Committee will host a private concert at the Fillmore
Miami Beach on Sun, Jan 10, 2021; tickets not available for sale
to the general public.
o Attendees will include CFP special guests, sponsors, community
leaders, public officials and more.
RALIIE?
EVENT TICKETS FOR CFP EVENTS ON MIAMI BEACH
o Two (2) tickets for all City of Miami Beach elected officials to all Host Committee •
initiatives / events taking place within the geographical limits of Miami Beach. Ai
. . .. · ,A .
1 25% discount for all Miami Beach.,resigns, on event tickets that are available for sale
to the general public. e
a.·
Page 1097 of 1430
;
p
MIAMI BEACH SPONSOR
AND COMM UNI I Y BENEFITS
MARKETING (PRINT, DIGITAL AND SOCIAL)
o The City of Miami Beach to be recognized on all Host Committee-produced marketing,
digital and social collateral as it pertains to all events staged in the City of Miam i Beach.
□The Host Committee will work directly with City of Miami Beach administration to finalize
what those sponsorship recognition pieces will look like. «
0 Use of Host Com mittee logo in marketing materials (subject to approval) 2
MIAMI 22I
3 t,1 " te +t t
EXTRA YARD FOR TEACHERS
□$20,000 investment in Nautilus Middle School through initiative with M-DCPS.
o All Miami-Dade County teachers will also be invited to participate in the CFP
Foundation's free Extra Yard for Teachers Summit. a +
;
i
._.; . .,. ·,:, ... ;- ~
.,
.. '/
VOLUNTEER PROGRAM
Th e Host Committee will work with volunteer groups in the City of Miami Beach to enspress
opportunities for involvement with@bampionship events, programs and activities.ssh ,· • Page 1098 of 1430
e
HOST COMM ITT EE REQU EST TO TH E
CI I Y OF MIAMI BEACH
CASH SPONSORSHIP
o A cas h sp o n s o rs h ip in th e am o u n t of $4 0 0 ,0 0 0 in su p p o rt of College Football Playoff and
H o st C o m m itt e e eve nts tak in g pla c e in th e Ci ty o f M ia mi B e a ch .
CITY SERVICES IN KIND SPONSORSHIP
o A city co n trib utio n fo r C o ll e g e Foo tb a ll P la y o ff an d H o s t C o m m ittee event-related public
se rv ic es (p o lic e , fi re, san itatio n ) in a n am o u nt not to exceed $250,000.
SPECIAL EVENT PERMIT FEE WAIVERS
o A w aiv e r o f c ity sp e c ia l eve n t pe rm it fee s (a p p lication, park user, square footage, vehicle
beach access, etc) in the amount not to exceed $175,000 (as specific site plans are not
currently known).
□The Host Committee acknowledges· that this amount would not include any Boucher
Brothers displacement fees for any events taking place directly on the beach front.
o The Host Committee is respectfully asking for City of Miami Beach consideration to
waive their portion of the displacement fee.
The events taking place in Lum mus Park wi ll inc lude Playoff Playlist Live!, ESPN broadcast. zi
compound and Host Comm ittee activation footp rint.'e
J Host Committee will work directl y9 ff9%f Mi ami Beach administration to finallze."
Lummus Park move-in and move-out dates. i
Page 1099 of 1430 .
%e
e
HOST COMMI I I EE REQUEST TO THE
CITY OF MIAMI BEACH
RENTAL WAIVER - MIAMI BEACH CONVENTION CENTER
o A waiver of MBCC facility rental fees in the amount not to exceed $850,000, subject to a Host
Committee commitment that this event will be free to the public (residents and non residents).
o Host Committee will work directly with City of Miami Beach administration to finalize Miami
Beach Convention Center move-in and move-out dates. '
CLEAN ZONE
o A creation of a "Clean Zone," to provide competing event protection with respect to third-party
events requiring a city special event permit for dates to be confirmed.
o In the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson
Street (between Dade Boulevard and 15th Street) and Washington Avenue (between 15th
Street and 5th Street) to the west, and by the Atlantic Ocean to the east. - "%
SPONSORSHIP WAIVER
o A Coca Cola sponsorship waiver during this time.
Page 599 of 1097
Page 1100 of 1430
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2 0 2 1 C O L L E G E F O O T B A L L P LA Y O F F
N AT I O N A L C H A M P I O N S H I P
N EW E V E N T - C O L LEG E FO O T B AL L PL A YO F F
• Four-team event to determine college football's national champion on the field.
• Playoff Semifinal winners compete for the National Championship at a neutral site.
HIG H LY CO M PET IT IV E B ID P RO C E SS
• Similar to Super Bowls and Final Fours.
• Six different sites since its inception in 2015.
• Collective bid response effort led by key community leadership groups.
• City of Miami Beach Commission adopted a resolution in support of the bid in October 2017.
• In November 2017, Miami was awarded our first College Football Playoff National
Championship to be played on Mon, Jan 11, 2021 at Hard Rock Stadium.
CO L LEG E FO O T B ALL
• More popular than ever.
• Has delivered ESPN the biggest audignaes6in4sable history.
I
'
3
p
2021 COLLEGE FOOTBALL PLAYOFF
NATIONAL CHAMPIONSHIP
ECONOMIC BENEFIT TO MIAMI BEACH
• Will generate significant economic impact for the region.
• Will deliver a high influx of tourists.
• Provide tremendous media exposure .
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BENEFITS TO MIAMI BEACH
FIRST MAJOR EVENT SINCE COVID-19
• T h e 20 2 1 C o ll e g e Fo o tb a ll P la y o ff N a tion al C h am pion ship w ill be th e fi rst m ajor
na tio n a l ev e n t (a t a ne u tra l site se le cte d th ro u gh a bid p ro c e ss ) to be held since the
o n s e t of th e C O V ID -1 9 pan d em ic .
• O th e r co m p a ra b le m ajo r ev e n ts ca n ce lle d o r po stp on ed to da te :
✓NCAA Men's Final Four (Atlanta)
✓NCAA Women's Final Four (New Orleans)
✓MLB All-Star Game (Los Angeles)
✓Democratic National Convention (Milwaukee)
✓Republican National Convention (Charlotte)
✓2020 Summer Olympics (Tokyo)
Page 1104 of 1430
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BENEFITS TO MIAMI BEACH
HOTELS
■The Host Committee anticipates that the following headquarter hotels will be based in Miami
Beach:
✓Fontainebleau Miami Beach - Team Hotel
✓The Ritz-Carlton, South Beach - CFP Headquarters, CFP VIP, ESPN
✓Loews Miami Beach - ESPN
✓Royal Palm - Playoff Premium (CFP Luxury Experience Packages)
✓1 Hotel South Beach - Sponsors, Playoff Premium (CFP Luxury Experience Packages)
■Additional fan and alumni room nights expected at Miami Beach hotels.
HOSPITALITY
• CFP and ESPN plan to host hospitality events and programs at Miami Beach hotels and venues,
P ag e 110 5 of 14 3 0
BENEFITS TO MIAMI BEACH
BEACHWALK AT LUMMUS PARK
• Live broadcasts from set in Lummus Park during Championship Weekend
• Sportscenter, College Football Live, College GameDay live from Miami Beach
• CFP sponsor activations surrounding ESPN set
• Beauty shot for national and local media outlets covering championship game
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THE R EA C H O F ESP N 'S O N -SIT E C O LL EG E FO O TB A LL PLAYO FF
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M IA M I B E A C H S PO N S O R
A N D C O M M U N ITY BE N EFIT S
M AR K ETING (PRINT, DIGITAL AND SOCIAL}
• The C ity of M iam i Beach to be recognized on all Host Com m ittee-produced marketing, digital and social
collateral as it pertains to all events staged in the City of Miam i Beach.
• The H ost Com m itt ee w ill work directly with City of Miam i Beach adm inistration to finalize what those
sponsorship recognition pieces w ill look like.
• Use of H ost Com m itt ee logo in m arketing m aterials (subject to approval)
• Fan guide - Mi a m i Beach restaurants, bars and attractions
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COLLEGE FOOTBA LL PLAYOFF APP - VIRTUAL FAN EXPERIENCE
• Logistical integration of the City of Miam i Beach logo in the virtual fan experience that lives inside th e College
Football Playoff app.
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Page 1107 of 1430
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M IAMI BEACH SPONSOR
AND COM MUN ITY BENEFITS
EXTRA YARD FOR TEACHERS
• $20,000 investment at Nautilus Middle School through Miami-Dade County Public
Schools' innovative Middle School Redesign (MSR) initiative.
• All Miami-Dade County teachers will also be invited to participate in the CFP
Foundation's free Extra Yard for Teachers Sum mit.
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VOLUNTEER PROGRA M
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• Upon CFP request, th e Host Com mittee will work with volunteer gro ups in th e City of"e
Miami Beach to provide opportunitie sosiao lveme nt with Championship W eeken d if"°
activities.
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HOST COMMITT EE REQUEST TO THE
CITY OF MIAMI BEACH
CASH SPONSORSHIP
• A cash sponsorship in the amount of $400,000 in support of College Football Playoff and
Host Committee efforts taking place in the City of Miami Beach.
CITY SERVICES IN KIND SPONSORSHIP
• A city contribution for College Football Playoff and Host Committee event-related public
services (police, fire, sanitation) in an amount not to exceed $100,000.
SPECIAL EVENT PERMIT FEE WAIVERS
• A waiver of city special event permit fees (application, park user, square footage, vehicle
beach access, etc.) in the amount not to exceed $50,000 (as specific site plans are not
currently known).
• The events taking place in Lummus Park will include the ESPN broadcast compound and
CFP passive sponsor activations.
• Host Committee will work directly with City of Miami Beach administration to finalize
Lummus Park move-in and move-out dates.
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P ag e 110 9 of 14 3 0
HOST COMMITT EE REQUEST TO THE
CITY OF MIAMI BEACH
CLEAN ZONE
■A creation of a "Clean Zone," to provide competing event protection with respect to third-party
events requiring a city special event permit for dates to be confirmed.
■In the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson
Street (between Dade Boulevard and 15th Street) and Washington Avenue (between 15th
Street and 5th Street) to the west, and by the Atlantic Ocean to the east.
SPONSORSHIP WAIVER
■A Coca Cola sponsorship waiver during this time.
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P ag e 11 10 of 14 3 0