Background Materials - Week 1
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
Mayor’s Art Deco Cultural District Panel Meeting
Friday, January 8, 2021 11 AM – 1 PM
Background Materials
1. Mayor’s Memorandum No. 1481 (December 7, 2020) Mayor’s Art Deco Cultural
District Panel
2. Land Use & Sustainability Committee Memorandum (September 17, 2020)
Special Workshop – The Art Deco Cultural District Reimagined
3. Resolution No. 2020-31388 (September 14, 2020) Authorizing a Land Use,
Mobility, and Economic Development Study of the Entertainment District
4. Resolution No. 2019-31058 (October 16, 2019) Accepting the Recommendations
of the Final Report of the Mayor’s Panel on Ocean Drive
5. LTC 115-2018 (March 1, 2018) Update on the Mayor’s Ocean Drive Task Force
Recommendations (2016)
0
OFFICE OF THE MAYOR AND COMMISSION
MEMORANDUM
TO:
CC:
Jimmy L. Morales, City Manager
Raul J. Aguila, City Attorney
Rafael E. Granado, City Clerk
FROM: Mayor Dan Gelber
DATE: December 7, 2020
SUBJECT: Mayor’s Art Deco Cultural District Panel
Attached please find the mission statement, membership, powers and duties, and other related
provisions for the new Mayor’s Art Deco Cultural District Panel (“Panel").
The Members of the Panel will consist of the following qualified individuals:
1.Jonathan Plutzik, Chair
2.Jonathan Freidin, Vice-Chair
3.Frank Amadeo
4.Nisi Berryman
5.Nicole Bostick
6.Daniel Ciraldo
7.Thomas Donall
8.Kim Eiber
9.Robin Jacobs
10.Ken Koppel
11.Jane Krupp
12.Dawn McCall
13.Salem Mounayyer
14.Jen Roberts
15.John Stuart
16.Ricardo Tabet
The following members of the City staff shall work directly with the Panel:
•Eric Carpenter, Assistant City Manager
•Rickelle Williams, Director, Economic Development
•Lissette Garcia-Arrogante, Director, Tourism & Culture
•Chief Richard Clements, Miami Beach Police Department
•Hernan Cardeno, Director, Code Compliance Department
•Nick Kallergis, Senior Assistant City Attorney
•Bernard Zyscovich, Consultant to City of Miami Beach
Please feel free to contact Michele Burger at ext. 6460, should you have any questions
regarding the Panel.
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A. Mission Statement
The Mayor’s Art Deco Cultural District (“Panel") is created pursuant to the Mayor's
authority to establish Mayor’s boards or committees under Section 2-27(b)(2) of the City
Code. The purpose of the Panel is to study and make recommendations as to how to
improve the experience for residents and visitors on Ocean Drive, between 5th and
15th Streets.
B. Membership
The Panel shall consist of no more than 17 members, all of whom shall be appointed
by the Mayor to serve for a term of no more than one (1) year at a time.
C. Powers and Duties
The Panel shall:
• Report directly to the Mayor;
• Conduct publicly noticed meetings of the full Panel as needed;
• Have authority to meet directly with City staff, and to consult with the City’s professional
consultants, as required;
• Consult with and obtain legal services from the City Attorney’s Office;
• Provide ongoing recommendations to the Mayor and City Commission and provide two
written reports, the first to be submitted by June 30, 2021, and the second by December
31, 2021 (via placement in the City Commission meeting agenda materials), detailing the
Panel’s activities and recommendations;
• Recommend changes to the City Code and Land Development Regulations.
D. Leqal Counsel
The City Attorney's Office shall provide legal services to the Panel as may be necessary or as
requested by the Panel.
E. Panel Liaison
The Panel shall be provided with secretarial and such other staff support as the Panel may
require. The City Manager shall designate an individual from the City Administration who shall
have the responsibility of working with the Panel and whose duties shall include, without limitation,
providing assistance noticing meetings, preparing meeting agendas, and keeping minutes.
10/16/2020 Coversheet
https://miamibeach.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=18989&MeetingID=870 1/3
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
Item 1COMMITTEE MEMORANDUM
TO: Land Use and Sustainability Committee
FROM: Jimmy L. Morales, City Manager
DATE: September 17, 2020
TITLE:SPECIAL WORKSHOP – THE ART DECO CULTURAL DISTRICT REIMAGINED
A. DISCUSS A COMPREHENSIVE STRATEGY FOR OCEAN DRIVE AND THE LARGER MXE AND CD-2 DISTRICTS.
B.DISCUSSION PERTAINING TO LAND USE REGULATIONS SPECIFIC TO OCEAN DRIVE AND THE MIXED-USE
ENTERTAINMENT (MXE) AREA.
C. DISCUSS PROHIBITING STAND ALONE BARS ON OCEAN DRIVE.
ACTION REQUESTED:
Discuss the items and endorse the recommendations and timelines provided herein for further discussion at the
September 29, 2020 City Commission meeting.
ADMINISTRATION RECOMMENDATION:
Conclude the item and recommend that the City Commission endorse the recommendations and timelines provided
herein for further discussion at the September 29, 2020 City Commission meeting.
HISTORY:
On July 29, 2020, the City Commission referred the following items to the Land Use and Sustainability Committee (LUSC):
1.Item C4I, sponsored by Mayor Dan Gelber and co-sponsored by Commissioner Steven Meiner: Discussion pertaining to Land Use
Regulations specific to Ocean Drive and the Mixed-Use Entertainment (MXE) Area.
2. Item C4J, sponsored by Commissioner Ricky Arriola: Discussion pertaining to the prohibition of stand-alone bars on Ocean Drive.
At the time of referral, the City Commission requested that these items, as well as a more global discussion on Ocean Drive and the
surrounding area, be discussed at a special workshop of the LUSC on or before September 18, 2020. The City Commission indicated
that the results of the workshop should be discussed at the September 29, 2020 City Commission meeting.
ANALYSIS:
BACKGROUND
The MXE district regulations were developed in the early 1980s, as part of the first master plan for Ocean Drive from 5th to 15th
Streets. These regulations were intended to incentivize the replacement of dated apartment regulations with active uses that
incentivized hotel uses. In addition to the code regulations adopted, the physical make-up of the street was modified dramatically by
introducing wider sidewalks and significantly improving Lummus Park.
These city sponsored changes coincided with the placement of the Miami Beach Architectural District on the National Register of
Historic Places in 1979. The placement of the Architectural District on the National Register was significant, because at that time it
was the first National Register nomination consisting solely of 20th century architecture. More importantly, the National Register
nomination set forth a path leading to local historic designation and the creation of a unique brand for Miami Beach, which is still
known worldwide today.
The original intent of the MXE district regulations was to foster the renovation, restoration and preservation of the historic buildings in
the district. Café, entertainment, restaurant and retail uses were required to be accessory to hotel or residential uses. Exceptions to
this were made for buildings fronting Collins Avenue, as well as buildings that were two (2) stories or less on Ocean Drive. The
widening of the sidewalk provided an opportunity for sidewalk seating to engage and interact with seating on private property and
become a mechanism for people watching and experiencing the architecture of the district, as well as the natural environment across
the street in Lummus Park.
ANALYSIS
While exceeding expectations, over the past decade Ocean Drive, and the larger MXE district, have experienced increasing
challenges associated with alcoholic beverage and entertainment uses, all of which were intended to be subordinate to the main use
of residential or hotel. To rediscover the beauty and intent of the National Register Architectural District, a re-focus on district priorities
is recommended. This will entail a multi-prong approach, including updating regulations, incentivizing a renaissance of the original
plan for Ocean Drive, stepping up enforcement, and creating ways to balance vehicular and pedestrian mobility.
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10/16/2020 Coversheet
https://miamibeach.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=18989&MeetingID=870 2/3
In addition to the legislative items referred by the City Commission on July 29, 2020, the administration has also put together a
comprehensive analysis and draft visioning for Ocean Drive titled “The Art Deco Cultural District Reimagined”. Collectively, the
purpose of these recommendations is not to curate taste, cuisine or entertainment, but to revitalize the district and recapture its
successful foundation as an Architectural District.
In early August, the administration convened a working group of internal staff to take a comprehensive look at all aspects of Ocean
Drive and the larger MXE and CD-2 districts. This working group included key staff from the City Manager’s Office, Economic
Development, Police, Fire, Planning, Transportation, Public Works, Tourism and Culture, Parking and Communications. The following
is a summary of the specific strategies that resulted from the working group, in addition to the legislative referrals from the July 29,
2020 City Commission meeting. The concept is to build a foundation of information to allow for more detailed planning efforts needed
to address the district, and potentially beyond.. The information, as well as short and long term recommendations, are broken down
into six (6) categories to help organize these complex matters. The categories are as follows:
Safety/Security
The Police Department will present a collection of strategies that they have been working on to improve the safety and security in the
Art Deco Cultural District including infrastructure improvements, staffing modifications and suggestions to mitigate the current
“anything goes” perception of visitors to the District. This will be a collaborative effort with the Code Compliance Department and
Public Works Department in order to help bring about these improvements.
Activation
The Tourism and Culture Department will present a short plan and a long-term strategic structure to activate the entire South Beach
Art and Cultural community with programming from 5th to 23rd Streets. This will include identifying opportunities for a more holistic
approach to the selection and approval of quality programming, laying a foundation that will leverage the city’s cultural assets, and
stimulating private and public investment to attract the creative economy back to Miami Beach. Some of these efforts will be
collaborations with Property Management, Communications, Economic Development, Parking, Transportation and Parks.
Target Industries/Incentives
The attached memo provides the details of the recommendations surrounding target industries and potential ways to attract and
maintain strategic businesses. The Economic Development Department will continue to work with the Planning Department to help
facilitate these efforts as appropriate.
Branding
The Marketing and Communications Department will provide the details of a comprehensive citywide Branding strategy, which would
include the reimagined MXE District and the roadmap to putting that in place. The department will collaborate with the Community, the
Economic Development Department, the Tourism and Culture Department, as well as any other city departments that are key to
making this a success.
Transportation/Transit
The Transportation and Mobility Department will be presenting an overall assessment of the different modes and means of
transportation within the District and connections to the adjacent neighborhoods. In addition, they will provide recommendations
regarding the opportunities to make changes to the street designs to enhance pedestrian, bicycle, and transit safety and connectivity
while still maintaining emergency access and the functionality of all the different businesses in the area. The involvement of many
departments including, but not limited to, Public Works, Police, Fire, Parking, Planning and Economic Development has helped inform
the process that can expand in future discussions revolving around the General Obligation Bond improvements in the District.
Zoning Amendments (Including July 29, 2020 Commission Referrals)
The attached memo discusses multiple short and long term legislative recommendations that can bring about significant
improvements to the District. These efforts by the Planning Department have been coordinated with the Police, Code Compliance and
Economic Development Departments.
SUMMARY
The aforementioned approach is comprehensive and contains strategies and tactics that are short term, medium term and long term.
We look forward to partnering with the residents and businesses, as well as, the team that is selected to perform a comprehensive
planning document with recommendations for the area. We understand that this will be a game changer for many that live, own, work
or frequent the area, but these modifications can make significant changes over time that we believe can reinstitute the magic that
many people around the world associate with Miami Beach.
Additional enforcement of existing regulations pertaining to noise and open containers, in conjunction with the proposed revisions to
Chapter 6 and 46, as well as, Chapter 142, will play a key role in the overall success of this endeavor. Our enforcement arm needs to
be used more judiciously, as well as in tandem with improved regulations. By creating the right environmental conditions, enforcement
becomes more manageable.
CONCLUSION:
The Administration recommends that the Land Use and Sustainability Committee endorse the recommendations and timelines
proposed herein and refer the item to the full City Commission for discussion. Additionally, the following is recommended:
1. The City Commission refer the proposed ordinance amending Chapter 142 of the LDR’s to the Planning Board at their next
available meeting.
10/16/2020 Coversheet
https://miamibeach.novusagenda.com/agendapublic/CoverSheet.aspx?ItemID=18989&MeetingID=870 3/3
2. The City Commission consider the proposed ordinance revising Chapter 6 and 46 of the City Code at their next available
meeting.
Applicable Area
South Beach
Is this a "Residents Right to
Know" item, pursuant to
City Code Section 2-14?
Does this item utilize G.O.
Bond Funds?
Yes No
Departments
Planning
ATTACHMENTS:
Description Type
Target Industrices ATTACHMENT Memo
Zoning Amendment SUMMARY Memo
Draft TEXT - Chapters 6 and 46 Memo
Draft Text - Chapter 142 Memo
Alex Tachmes Letter Memo
Lambert MXE Study Memo
RESOLUTION NO. 2020-31388
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE AN AGREEMENT WITH ZYSCOVICH, INC. PURSUANT TO RESOLUTION NO. 2019-30914, WHICH PREVIOUSLY AWARDED REQUEST FOR QUALIFICATIONS (RFQ) NO. 2019-234-ND FOR A LAND USE, MOBILITY, AND ECONOMIC DEVELOPMENT STUDY OF THE ENTERTAINMENT DISTRICT TO ZYSCOVICH, INC., AS THE TOP-RANKED PROPOSER.
WHEREAS, on May 10, 2019, the City issued RFQ No. 2019-234-ND for a land use, mobility and economic development study of the City's Mixed-Use Entertainment
("MXE") district, soliciting qualifications from multi-disciplinary teams to perform a districtwide study, encompassing Washington Avenue to Ocean Drive, 5th Street to 17th Street,
as well as Collins Avenue and interior side streets; and
WHEREAS, the solicitation noted that any recommendations resulting from the
study, as adopted by the City Commission, would be incorporated as part of any applicable Ocean Drive and Washington Avenue G.O. Bond projects; and
WHEREAS, on July 31, 2019, pursuant to Resolution No. 2019-30914, the City
Commission authorized negotiations with Zyscovich, Inc., d/b/a Zyscovich Architects, as
the top-ranked bidder, and, if unsuccessful, with BusinessFlare, LLC, as the secondranked bidder, and further authorized execution of an agreement if negotiations were successful; and
WHEREAS, initial negotiations with the consultant resulted in prior proposals either containing a scope of work which exceeded the City's expectations for the project,
or proposed costs which exceeded available funding; and
WHEREAS, the study's tasks and deliverables, as defined in the RFQ, conform with the project descriptions for the G.O. Bond projects for Ocean Drive and Washington
Avenue; however, these G.O. Bond funds are currently not yet available and identification of funding for the proposed study delayed the project's commencement; and
WHEREAS, the City Commission's recent reexamination of the functionality of and
long-term vision for the Entertainment District underscores the importance of
implementing the RFQ's study; and
WHEREAS, in a letter dated July 9, 2020, which is an attachment to the Commission Memorandum accompanying this Resolution, the South Beach Alliance, a
coalition comprised of the Ocean Drive Association, Washington Avenue BID, Lincoln
Road BID, Collins Improvement Association, and the Espanola Way Association, urged
the City to finalize an agreement with Zyscovich Architects pursuant to the RFQ; and
WHEREAS, Zyscovich's latest proposal dated August 31, 2020, which is an
attachment to the Memorandum accompanying this Resolution, in the amount of $552,000.00, includes a world-class team of specialists, including Gelhl Architects (planning and urban design), Kittelson & Associates (transit and mobility), Lambert
# 3
Advisory (economic development), Town Square Corp. (placemaking an� branding), and
Raymond Jungles (landscape); and
WHEREAS, the City has identified $190,000 in South Beach Quality of Life (QOL)
funds which could be used to commence implementation of the $552,000 study; additional funds will need to be identified before the G.O. Bonds are available to cover the cost of the work; and
WHEREAS, given the City's ongoing efforts to reexamine the character of the
district and the public support behind this process, the Administration recommends
proceeding with the study at this time, and further recommends that the Mayor and City Commission authorize execution of an agreement pursuant to the consultant's proposal
using available funds identified by the Administration.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby authorize the Mayor and City Clerk to execute an agreement with Zyscovich, Inc., pursuant to Resolution No. 2019-30914, which previously awarded
Request for Qualifications (RFQ) No. 2019-234-ND for a Land Use, Mobility, and
Economic Development Study of the Entertainment District to Zyscovich, Inc., as the topranked proposer.
PASSED and ADOPTED THIS /6 day of .9e/4m6.1.r 2020.
ATTEST:
DAN GELBER, MAYOR -
APPROVED AS TO FORM & LANGUAGE
& FOR !XECUTION
Resolutions • C7 I
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: September 16, 2020
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE MAYOR AND CITY
CLERK TO EXECUTE AN AGREEMENT WITH ZYSCOVICH, INC. AS THE
TOP RANKED PROPOSER PURSUANT TO REQUEST FOR
QUALIFICATIONS (RFQ) NO. 2019-234-ND FOR A LAND USE, MOBILITY,
AND ECONOMIC DEVELOPMENT STUDY OF THE ENTERTAINMENT
DISTRICT.
--------- ·-------· --. ·- --- --·----- ·-· ·--·---·--
RECOMMENDATION
Authorize the Adrrinistration to execute an agreement pursuant to the consultant's proposal and
utilizing funds identified by the Adrrinistration.
BACKGROUND/HISTORY
On May 10, 2019, the City issued RFQ No. 2019-234-ND for a land use, mobility and economc
development study of the City's Mixed-Use Entertainment ("MXE"} district, soliciting qualifications
from rrulti-disciplinary teams to perform a district-wide study, encolll)assing Washington Avenue to
Ocean Drive, 5th Street to 17th Street, as well as Collins Avenue and interior side streets. k, noted in
the solicitation document, any reconrnendations resulting from the study, as adopted by City
Cormission, would form the basis for more extensive projects within these interdependent corridors,
specifically the voter-approved Ocean Drive and Washington Avenue G.O. Bond projects.
On July 31, 2019, per Resolution No. 2019-30914, the City Cormission authorized negotiations with
Zyscovich, Inc., d/b/a Zyscovich Architects, as the top-ranked bidder, and, if unsuccessful, with
BusinessFlare, LLC, as the second-ranked bidder. The Resolution further authorized execution of an
agreement if negotiations were successful.
In 2019, Zyscovich initially proposed a CO!ll)rehensive scope of work in the amount of $984,560,
which exceeded the City's expectations for the project. Earlier this year, following attempts to fine
tune scope and reduce costs, Zyscovich submtted a scaled down proposal, \\1lich was in line with
the City's e>epectations, but the proposed costs exceeded available funding. The study's tasks and
deliverables, as defined in the RFQ document, conform with the project descriptions for the G.O.
Bond projects for Ocean Drive and Washington Avenue. However, these G.O. Bond funds are
currently included in Tranches 2, 3, and 4. Since Tranche 2 funds would not be available until April
2022-at the earliest----4dentification of funding for the proposed study delayed the project's
Page 321 of 1855
cormiencement.
ANALYSIS
The City paused from enacting any broad planning initiatives or related expenditures during the
imrediate panderric response. Nevertheless, the City Cormission has recently taken the opportunity to reexarrine the functionality of and long-term vision for the Entertainment District. The current initiative to reformulate the City's cultural branding underscores the importance of
implementing the RFQ's study.
In a correspondence dated July 9, the South Beach Alliance, a coalition comprised of the Ocean Drive Association, Washington Avenue BID, Lincoln Road BID, Collins Improvement Association, and the Espanola Way Association, urged the City to finalize an agreement with Zyscovich Architects
pursuant to the RFQ. (Attachment A Letter from South Beach Alliance dated July 9, 2020). This
request was again expressed to City staff at the August 20 General Meeting of the Ocean Drive Association.
On July 29, the City Conmssion referred to the Land Use and Sustainability Connrittee a workshop to exarrine proposed regulations for the district, induding changes that address mobility, land use,
and econorric development. Synchronously with this process, the consultant will be instrumental in accomplishing the City Comrrission's directives for the district.
Zyscovich's latest proposal dated August 31, 2020, in the amount of $552,000.00, includes a world
dass team of specialists, which served as one of the primary reasons the Evaluation Conmttee attributed for its top ranking. The roster of local and international expertise includes Gelhl Architects
(planning and urban design), Kittelson & Associates (transit and mobility), Lambert Advisory
(econorric development), Town Square Corp. (placemaking and branding), and Raymond Jungles (landscape).
The City has identified $190,000 in South Beach Quality of Life (QOL) funds which could be used to comnence ilTl)lementation of the study. Although City Comrrission Resolution No. 2019-30914 has
already authorized execution of an agreement pursuant to the RFQ, under the broader context of the districtwide rebranding, the Adrrinistration seeks confirmation regarding the study.
Specifically, the Adrrinistrations requests: 1 . approval to engage Zyscovich Architects for the entire project scope, in the amount of
$552,000; and
2.authorization to expend $190,000 earmarked as QOL funds and, further, to fund the remainingproject costs when funding is identified.
FINANCIAL INFORMATION
$190,000 of the $552,000 has been identified. It is anticipated that additional funds will need to be identified prior to accessing those earmarked in the G.O. Bond.
CONCLUSION
Given the synergy with the City's efforts to reexamne the character of the district and the vast public
support behind this process, it is important to proceed with the study at this time.
The Admnistration therefore recorrmends that the Mayor and City Comrrission approve a Resolution authorizing execution of an agreement pu�uant to the consultant's proposal.
Page 322 of 1855
Applicable Area
South Beach
Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14?
No
Strategic Connection
Does this item utilize G.o. Bond Funds?
No
Prosperity -Revitalize targeted areas and increase investment.
Legislative Tracking Economic Development
ATTACHMENTS:
Description
□Attachment A-Letter from South Beach Alliance (7-9-2020)
CJ Attachment B -Proposal dated 8-31-2020
Page 323 of 1855
\ .. ._: <�·:-_;.
July 9, 2020
Via Electronic Mail
Dear Honorable Mayor, Commissioners and City Manager,
We want to thank you for your continued efforts to govern and protect our city during this difficult time. We are also very grateful for your communication and open-minded
approach to both community and business stakeholder feedback.
We are writing to share some exciting news. It is no secret that the MXE district on South
Beach (District),,_has continued to be a prioritized discussion item between and among city officials, stakeholders and residents. The District was a challenge prior to the pandemic and will continue to be one once this pandemic is over without proper adaptation and
action. But, as Winston Churchill is credited to have said, "never let a crisis go to waste". In times of crisis there is an opportunity for great leaders to rise to the occasion in ways that they could not in times of normal.
In that spirit, and with the determination to seize the opportunity for improvement, the stakeholders of the District, specifically the Ocean Drive Association, Washington Avenue
BID, Collins Improvement Association, and the Espanola Way Association have formed an alliance. This alliance is compromised of the stakeholders in all the major corridors in
the District. *Note: as of July 24th, the Lincoln Road BID joined the coalition.
The purpose of this alliance is to: i) unify the conversation about the future of the District,
ii)try to focus the dialogue with the city make it as productive as possible, and mostimportantly, iii) join with the city to promote the development of a comprehensive urban
plan to elevate all of South Beach and make sure that we are positioned to properly claim
our location as one of the most important tourist and residential destinations in world.
This newly formed coalition, South Beach Alliance, urges the city to once again actively execute the project as indicated in the RFQ NO. 2019-234-ND for a Land Use, Mobility and Economic Development Study of the Entertainment District, to include Espanola Way and urgently finalize an agreement with Zyscovich Architects (Bernard Zyscovich) and
Town Square (Jerome Barth) to develop· an urban plan for the District. This plan should focus comprehensively on all the elements that make any urban environment great (e.g. traffic patterns {vel1icular, cycling, and pedestrian), lighting, landscaping, signage, among
many others).
Page 324 of 1855
We need experts such as Bernard Zyscovich, Jerome Barth and others to help us properly plan the future of South Beach. We must expeditiously conclude this urban planning discussion and execution as a foundation. We all share a common goal: A clean, safe,
and forward-thinking South Beach that delivers on its brand and experiential promise.
We believe that there is no other location in the country that combines what we have: (i) magnificent beaches, (ii) compelling architecture, (iii) unparalleled hospitality venues, (iv)bountiful arts and cultural programming and {v) an international feel, all while locatedin the domestic United States. Let's go get some excellent professional advice andquickly try some thoughtful ideas, all with the goal of doing something really impactful.
We look forward to our continuing discussion and would welcome the opportunity to speak with any of you individually about this urgent matter.
Thank you for your continued leadership.
Jonathan Plutzik, Chairman Ocean Drive Association,
Andrew Resnick, Chairman Washington Avenue BID
Scott Robins, President Espanola Way Association
Marlo Courtney, Founder
Collins Improvement Association
David Berg, Co-Chair South Beach BID Partners, Inc.
Lyle Stern, Vice President Lincoln Road B1D-*Added July 24, 2020
CC: Rafael Granado, City Clerk
Eric Carpenter, Assistant City Manager
Troy Wright, Executive Director WAVE
Ceci Velasco, Executive Director ODA
Tim Schmand, Executive Director LRBID
Page 325 of 1855
Zyscovich Architects | Revised Proposal August 31, 2020 Page 1 of 10
ZYSCOVICH | SCOPE OF WORK
A LAND USE, MOBILITY AND ECONOMIC DEVELOPMENT STUDY OF THE CULTURE, ART AND MIXED-USE
ENTERTAINMENT DISTRICT (MXE)
OVERVIEW: Zyscovich will serve as the prime consultant responsible for developing a District-wide Urban Design
and Mobility Framework Plan vision and strategic action plan for the City’s Culture, Art and Mixed-Use
Entertainment District (MXE District). Under the direction of the City, Zyscovich will have lead responsibility for
overall team coordination related to the development of urban design strategies and recommendations required
to create and develop the Plan vision and recommended Action Plan and present the findings to the public.
We propose the tasks outlined in this proposal to be aligned with the desire to advance the following goals:
•Support the implementation of context-sensitive design and multi-modal recommendations that meet the
needs of all street users throughout the City’s MXE District;
•Balance community values, economic development goals and mobility needs;
•Increase safe access for people who walk and bike to and within the district and achieve higher quality
user experience; and,
•Review and recommend changes to the land uses and zoning that will further the objectives of the district.
The following Scope of Work outlines our process for creating a strategic and implementable plan to include the
following two distinct components:
1.Ocean Drive, Street Ends and Lummus Park - Analysis and Pilot Project(s)
2.Culture Art and Mixed-Use Entertainment District - Analysis and Pilot Project(s)
Both components will address creative placemaking strategies and interventions for the MXE District with a focus
on the urban integration of mobility and economics related to land use, zoning and utilization of the corridors. Our
approach integrates visioning, physical planning, and design with the City’s ongoing and/or planned economic
development and capital improvement projects, city planning efforts and overall vision for the District’s future.
The Zyscovich Team will work in close collaboration with the City to develop a Pilot Project for Ocean Drive for
implementation and monitoring and prepare urban design recommendations for the MXE District overall that reflect
the findings of the urban design and land use analysis, the economic assessment and the transit and mobility
analysis, as described herein.
PROJECT AREA: The boundaries of the Culture, Art and Mixed-Use Entertainment District (MXE District) as
defined by the City of Miami Beach encompasses the area between Washington Avenue to Ocean Drive and 5th
Street to 17th Street, including Collins Avenue and side streets.
THE ZYSCOVICH TEAM: The Zyscovich Project Team (Consultant) will be the following:
ZYSCOVICH ARCHITECTS – Prime Consultant – Land Use, Urban Design, Strategic Planning &
Community Engagement, Pilot Projects
RAYMOND JUNGLES – Landscape Architecture
LAMBERT ADVISORY (LA) - Economic Development Services.
KITTELSON & ASSOCIATES, INC. (KITTELSON) - Transit and Mobility Planning.
GEHL - Public Space Strategies
TOWN SQUARE CORP. - Programming and Branding Strategies.
The draft recommendations and final District-wide Urban Design and Mobility Framework Plan with Action
Plan for implementation will be completed in approximately fifteen (15) months.
Zyscovich Architects | Revised Proposal August 31, 2020 Page 2 of 10
The final recommendations and approval processes will depend on the City. The work will be organized into tasks,
each with a series of developmental sub-tasks. Each task will require input and development from identified City
staff and stakeholders.
OCEAN DRIVE, STREET ENDS AND LUMMUS PARK – ANALYSIS AND PILOT
TASK 1: OCEAN DRIVE FOCUS – CURRENT CONDITIONS ANALYSIS AND INPUT FROM
STAKEHOLDERS
Timeframe: 6-7 months
Deliverable: Summary Presentation materials of review findings
The proposed activities during this task can be summarized as follows:
Understand the existing conditions of the area as relates to concerns and issues on Ocean Drive at this
time.
Define a preferred pilot project along the corridor for implementation and monitoring.
Complete a presentation and summary based on the Consultant Team’s review and covering
stakeholders’ input with City input.
During this phase of work, the Zyscovich Team will begin by Defining the concerns and issues on Ocean Drive;
Identify Key Opportunities for a Pilot Project; and, Develop a Preferred Pilot Project for implementation and
monitoring. The work during this initial task encompasses the following subtasks:
SubTask 1.1: Stakeholder and Community Virtual Meetings
During this subtask, Zyscovich will lead a series of virtual meetings that will take input from key stakeholders and
community interests to define the concerns and issues on Ocean Drive at this time. This initial task is intended
to develop the means by which a consensus can be formed around the objectives for a pilot project in the corridor
that can address the business, tourist and local interests.
SubTask 1.2: Select and Design the Preferred Pilot Project for Implementation and Monitoring
The Zyscovich team will develop alternate scenarios for the Ocean Drive pilot project design that will be evaluated
by the City and the stakeholders. The elements to be looked at initially will include the entire street section east
of the eastern property line, including Lummus Park, and understand relevant components including:
o General Corridor Conditions including Context and Influences
o Existing Concentrations of Uses
o Unique Corridor Characteristics including Urban Barriers and Constraints
o Major Property Holdings
o General Density and Building Massing
o Historic Development Patterns and Structures
o Public Amenities: Parks, Open Space, and Beachfront
o Cultural and Entertainment Uses
o Tree Coverage
o General Parking LocationsoOverall Street Grid and Connectivity
o General Streetscapes and Types
o Developments Approved and in Process and Public Projects including understanding of potential impacts
Zyscovich Architects | Revised Proposal August 31, 2020 Page 3 of 10
o Understanding of City’s vulnerabilities to sea level rise and approach through its stormwater program and
land use amendments (City to address and provide information)
Once these considerations are reviewed, the Zyscovich Team will develop pilot project options to arrive at a
preferred solution and take the design through concept phase at which time the City will determine the best way
to design and implement the pilot project. Once implemented, the Zyscovich Team will monitor the success and
issues with the pilot project and adapt the design to the objective.
The Zyscovich Team’s proposed Pilot Project design shall focus on enhancing the appearance and functionality
of the public right-of-way and public spaces through the use of specific design elements. Our conceptual design
will take into consideration a range of urban design and landscape architecture components with the purpose of
increasing vibrancy, attractiveness and safety, promote pedestrian activity, and enhance connectivity between
neighboring streets and local cultural anchors within the corridor. The Preferred Pilot Project will lay out solutions
for implementation and monitoring. The design components to be considered are as follows:
Urban Life and Public Realm:
•Definition of public spaces, amenities and open space including civic areas such as plazas, pocket parks,
sidewalks / median etc.
•Strengthening sense of place, identity, and aesthetics through the identification of opportunities for
enhancing the retail/commercial experience and for reorganizing / prioritizing public space and
programming.
•Increasing vibrancy and attractiveness by use of landscape/streetscape design including strategic tree
species, shrubs planting systems, art, sculpture, furniture, play and exercise equipment, and their
locations.
•Development of a public landscaping approach for the corridor which interacts with the surrounding
private properties as well as the historic and architectural character and scale of the corridor in order to
promote pedestrian activity with a focus on both tourist and resident uses and gathering spaces in the
corridor.
•Incorporating recommendations for the newly created BID that address marketing, branding, and event
programming in service of a larger vision for the corridor.
•Incorporates safety and security measures including Crime Prevention Through Environmental Design
(CPTED) principles.
Mobility, Connectivity and Transportation:
•Defining a corridor network and circulation for connecting shuttles, trolley, and/or bus routes, emergency
vehicle access, automobiles, bicycles and pedestrians.
•Developing multi-modal connectivity solutions between destinations along the corridor through an
enhanced system of bike-lanes, transit stops and pedestrian facilities.
•Producing thoughtful treatment of street intersections and medians, ensuring safe and continuous
pedestrian and bicycle passage along the entire length of the corridor.
•Addressing public parking including on street parking, freight loading zones, public parking structures as
a joint venture between private property owner(s) and the City, private parking facilities available for public
use, parking requirements, uniform valet program (i.e. Design District).
•Considering automobile traffic and parking under the assumption that the corridor is not restricted to its
current configuration and has the potential for limited parking and no loading.
Art and Landscape:
•Landscape and appropriate plant palette
•Street lighting and sidewalk / public space lighting.
Zyscovich Architects | Revised Proposal August 31, 2020 Page 4 of 10
•Street furniture including trash and recycling containers.
•Art in public places
•Special event programming
•Wayfinding and signage
•Developing minimum planting standards based on industry best practices for planting treatment,
irrigation, suspended pavement systems, etc.
•Installing desirable environmentally appropriate groundcover, trees, and/or shrubs is of high priority.
Specimens recommended must be able to thrive in a coastal environment, be drought tolerant, and
strong enough to withstand the public by-way and climate forces.
SubTask 1.3: Review Existing MXE District
The physical design of the project is tied to the land use and zoning. This task will look at the way in which the
regulatory issues can be changed or enhanced to predict a balanced outcome for all the constituent interests of
Ocean Drive.
In addition, during this task the Zyscovich Team will also look at the economic challenges inherent in the properties
in general and make recommendations for how to balance the profit centers affecting each property. This will be
reviewed in the context of modifications that will look at Ocean Drive, the street ends approaching Ocean Drive
and Lummus Park as well as determine of any changes should be proposed during the pilot project.
SubTask 1.4: Review of Impact to Street ends and Collins Avenue
Since the City is already moving forward with the pilot project on Washington Avenue, the decisions made for
Ocean Drive will have an impact on Collins and the connecting streets between. The Zyscovich Team will review
and coordinate the proposed Pilot Projects to anticipate and potentially suggest what happens in these areas.
SubTask 1.5: Presentation
During this subtask, the Zyscovich Team will present the process undertaken to define the Ocean Drive Pilot
Project and final recommendations. Information will be collected and assembled into a final presentation
document that will outline the process of arriving at the proposed recommendations and action items that need
to be undertaken for implementation. The information will be presented at a public meeting.
CULTURE ART AND MIXED-USE ENTERTAINMENT DISTRICT – ANALYSIS AND PILOT
TASK 2A OVERALL DISTRICT – EXISTING CONDITIONS AND MOBILITY REVIEW
Timeframe: 3-4 months
Deliverable: Summary Presentation materials of review findings
SubTask 2A.1: Meeting with City Department leads and staff for Washington and Collins
During this task, Zyscovich will lead two-hour meeting with key City Department leads and staff to understand
existing/ongoing planning efforts; establish project goals and key focus areas; and, develop a shared vision and
understanding of the required Study outputs and outcomes. The meeting will enable an in-depth discussion and
initial assessment of issues and opportunities for the District and result in strategic alignment of goals and
objectives of the District to guide the planning process.
Zyscovich Architects | Revised Proposal August 31, 2020 Page 5 of 10
SubTask 2A.2: Review of Previous and Ongoing Land Use Planning, Economic and Transportation Studies
The City shall provide the Zyscovich Team with all relevant and appropriate previous studies for the City so that
those findings can be incorporated as appropriate into the current research for this study. This shall not be an
exhaustive study into prior work but shall be a cursory review to understand previous conclusions and
recommendations as well as help establish a clear definition of the existing conditions and problems within the
district and identifies the study area’s issues and opportunities as relates to land use, urban design, economic
vitality and placemaking conditions and goals, transportation and parking.
SubTask 2A.3: Mobility Review
The mobility trial of the Washington and Collins Pilot Projects will be reviewed and evaluated. The Zyscovich
Team will provide input to the both pilot projects which will be conceptually agreed or already implemented by
this time. There will be a cognitive absorption of the proposed City transportation proposals so that there can be
a conceptual approach for the transportation that can be carried forward into the planning of the district. This task
will include Team’s observations and comments on the Pilot Projects as well as include assumptions of Future
Travel Patterns and Multimodal Needs' impacts on Land Use within the district.
TASK 2B ASSESSMENT OF CURRENT LAND USE, ZONING AND ECONOMICS FOR AN INTEGRATED
CULTURE ART AND MIXED-USE ENTERTAINMENT DISTRICT
Timeframe: 3-4 months
Deliverable: Summary of Surveys and Findings Report and Sketches
SubTask 2B.1: Economic Overview and explore New Opportunities
The Zyscovich Team will analyze and lead discussions of opportunities and approach to change regarding the
economic performance of buildings within the District. Based on this analysis, Zyscovich will evaluate options
that would enable a more balanced and efficient means of utilizing each corridor to its potential. This evaluation
will consider the review of land use concepts being proposed to advise on potential outcomes.
With an understanding of economic and market conditions that will impact planning (and revitalization) efforts,
the opportunity to link the economic program to physical planning will be addressed. To this extent, we will be
able to provide comprehensive insight into issues such as:
•How can the City identify the opportunity within any given study area be strengthened? Upon
evaluation of certain architectural and design attributes within each area, we may provide
recommendations as to how to make use of existing features to market the area and improve the
identity by building upon existing assets.
•How does the City provide adequate diversification of land uses to create functional clusters?
The success of a community often depends on an adequate mix of land uses. We will help to identify
strengths and weaknesses in the existing mix of uses and provide insight into improvements as
needed. This is particularly important within a diverse geographic study area for which land use
regulation is needed to link distinct areas.
•How does the City improve pedestrian mobility and create sense of place? An inventory and
relationship analysis of existing access routes, public transportation, landscape features, and activity
centers will be integrated into the planning analysis and assessment of redevelopment opportunities
to understand how to better time the implementation of capital improvements to economic and
market opportunities.
Zyscovich Architects | Revised Proposal August 31, 2020 Page 6 of 10
•What does the City need to do to establish the organizational framework to best manage the
implementation of policy changes and provide for long term funding needs? This component will
focus on developing a budget for managing the capital and ongoing operating aspects of the district,
and detailing those revenue sources (i.e. sponsorship/fees) which the City may be able to grow in
order to broaden the fiscal foundation to support improvements and operations.
SubTask 2B.2: Review Land Use and Zoning Regulations and Explore Enhancements
During this task, Zyscovich will review the existing land use and zoning regulations related to permitted uses and
the consequences and behaviors resulting from these uses and regulations. An assessment will be made on those
parts of the regulatory framework that need change or further restriction so that the problems of the MXE district
due to regulations can be identified and documented.
SubTask 2B.3: Concept for Lummus Park Improvements that enhance Ocean Drive
During this task, the Zyscovich Team will create and test design concepts that can be iconic and transformational
for Lummus Park in order to establish a consensus for a redefined Ocean Drive.
TASK 3: URBAN AND ECONOMIC DEVELOPMENT FRAMEWORK FOR MXE DISTRICT WITH ACTION
PLAN FOR IMPLEMENTATION
Timeframe: 6-7 months
Deliverable: Workshop Presentation + Workshop Summary Report for each Workshop to include a
condensed overview of all input and outcomes. Final Plan Report containing the District-wide
Urban and Economic Development Framework Plan with Action Plan indicating prioritization of
projects for near- and long-term implementation.
SubTask 3.1: Review and Comment on performance of PILOT PROJECTS
During this task, the Zyscovich Team will review the progress and efficacy of Washington Ave, Ocean Drive and
Lummus Park pilot projects and monitor the success of the temporary relocation of transit to Collins. This
analysis will result in a series of recommendations for any changes and/or enhancements to ongoing projects.
SubTask 3.2: Visioning Workshop for the entire district
This task will be conducted in parallel or during work being developed under Tasks above. During this visioning
workshop, invited Stakeholder Groups and BIDs will convene to discuss and define goals and priorities for the
study, set a direction for the planning process and potential actions, and formulate a shared vision to serve as a
baseline for the framework strategy
SubTask 3.3: Public Workshops
Zyscovich will conduct (2) two workshops to obtain stakeholder input critical to the development of the visioning,
strategies, and options for an Urban Planning and Economic Mobility Framework for the MXE District. Core
Activities for the (2) two Workshops shall include:
•Review existing conditions and contextual study materials, engagements and analysis to date;
•Design and prepare workshop materials and presentations;
•Facilitate ½ day virtual workshop;
•Synthesize input and initial recommendations including observations from Pilot Projects; and,
Zyscovich Architects | Revised Proposal August 31, 2020 Page 7 of 10
•Develop illustrated vision, principles, and success criteria based on workshop outcomes, to support the
larger Urban and Economic Framework, and present back to the City for input.
We have identified the following (2) two Workshops with invited stakeholders to be held as input / visioning
sessions. Each Workshop will focus on specific topic areas as follows:
Workshop 1 - District Characteristics, Urban Design and Placemaking
Workshop 2 – Transportation, Land Use and Zoning
Workshop 1 FOCUS - District Characteristics, Urban Design and Placemaking
Zyscovich, together with Gehl, will work with the wider project team to design and facilitate a workshop that
uncovers the long-term vision for public space use in the MXE District and establish success metrics around the
life the District wants to define and create, which will guide the Framework plan. The workshop purpose is to:
•Create a common understanding with the core stakeholders and wider public
•Gather input from core stakeholders to refine the criteria for success and define guiding principles that
will be reflected in the Framework Plan
•Develop an engaging, focused vision for a desirable and functional District
Workshop topics shall include:
•Site walk with the team and invited stakeholders to selected areas of the District to observe behaviors
and identify challenges and opportunities
•Identify interim/iterative activation projects to engage stakeholders and test the developing vision through
street level, experimental projects or events.
•Success criteria, including definition of qualitative and quantitative metrics to evaluate projects and
programs, once implemented. We will lay a foundation for people centered metrics that the City can refine
over time and that can be included in the final Framework and Action Plan.
•A brainstorming session to capture initial ideas, concerns, and ambitions related to what success looks
like.
•Questions may include:
o What experiences do we want to have on Ocean Drive? Washington Ave? Collins Avenue? And
in the wider District? How might we address challenges with perception today?
o Who is the audience? What combination of programming/activation will invite current visitors to
spend more time and anticipated future and desired future visitors to the District overall?
o How can the design of the public realm foster the perception and behavior changes desired?
o Where could programming be deployed and at what times of day to optimize public participation
and use for specific goals/objectives?
o Seasonality – How will programming/activation strategies need to adapt throughout the year?
Workshop 2 FOCUS – Transportation, Land Use and Zoning
Zyscovich, Kittelson and Lambert Advisory will present findings of the previous analysis and assessment work
and elicit input from workshop participants on specific topics as pertains to mobility, connectivity, retail, tourism,
arts, culture and entertainment uses and demands; and land use and zoning.
Zyscovich Architects | Revised Proposal August 31, 2020 Page 8 of 10
SubTask 3.4: Guiding Principles and Urban Design Strategies with Priorities and Action Plan
During this task, the Zyscovich Team will Develop guiding principles, urban design strategies and action plan incl
project prioritization for the district and specific to Washington Ave, Collins Ave and Ocean Drive to include the
following:
Land Use and Mobility Recommendations
Economic Development Strategies
Urban Design Strategies and Landscape Architecture Elements
Project prioritization alternatives and considerations based on previous task assessments and outcomes, market
and economic assessment, transportation/mobility assessment, and community/stakeholder input will be
identified. Major Tasks include the following:
Identification and on-going development of urban design strategies related to (sub)district placemaking
opportunities; special district repositioning and development strategies; and, programming options. The
Consultant Team will develop specific recommendations based on the selected guiding principles and
priorities. The strategies will address a multitude of issues such as infill development, public/private
opportunities, housing, transit and mobility, street connectivity, streetscape, the public realm and
amenities, sub-districts, etc. both in terms of uses, massing, and open public space, based on the
economic and transit/mobility assessments and recommendations.
Establish targeted urban design recommendations in coordination with the Consultant Team and the City.
Establish project priorities and program alternatives for sub-districts which address steps for
implementation, planning initiatives, including policy considerations.
Produce a comprehensive presentation, in coordination with the City, to be used in presentations and
reviews.
The outcome deliverables under this subtask will be as follows:
Identify strategies for potential land use and zoning changes and open space. This will be depicted as
site plans and sketches and may include images from the case studies prepared by the economic
consultant and street sections prepared by the transportation consultant;
Articulate urban design strategies and landscape architecture features to frame the urban integration of
land use, zoning and open space / streetscape design and utilization of the corridors within the district;
Clarify major policy considerations, as applicable, in coordination with the City;
Comprehensive Power Point presentation summarizing the recommended strategies. The presentation
will include:
Relevant graphics, diagrams, plans, and sketches (2D & 3D)
Consultant team analysis summary and technical input
Summary of established guiding principles, urban design strategies and program alternatives.
Summary/bulleted narrative of key elements and strategies.
SubTask 3.5: Final Public Presentation
Zyscovich will lead a final public presentation of Framework Plan Recommendations. This will be a unified,
coordinated presentation of Consultant Team findings and recommendations in a Final Plan Report: The Urban
Design and Economic Mobility Framework Plan and strategic Action Plan for guiding project development based
on land use, economic, transportation and city policy recommendations, funding and implementation.
SubTask 3.6: Commission Meeting
Attend (1) one City Commission Meeting to present findings and Framework Plan Recommendations.
Zyscovich Architects | Revised Proposal August 31, 2020 Page 9 of 10
SubTask 3.7: Framework Plan with Action Plan
The Urban and Economic Development Framework Plan is intended to identify issues and opportunities and
provide land use, mobility, and economic development recommendations for the overall MXE District and specific
to each of the three major corridors: Ocean Drive, Washington Avenue and Collins Avenue.
The resulting plan will be an actionable plan and the recommendations from the study, as adopted by the City
Commission, will form the basis for more detailed concept and design plans for Washington Avenue, Collins
Avenue and Ocean Drive.
The Zyscovich Team will prepare Final Draft District-wide Framework Plan with Action Plan outlining specific
strategies and a list of recommendations for targeted district areas as they relate to general overall scale, height,
density and use as well as general guideline recommendations as they relate to the built environment and its
impact on streetscapes, mobility and the public realm.
The developed listing of recommended projects and examples of how the guiding principles can be met in specific
target areas will include both public and private development opportunities to reflect a comprehensive approach
for the District’s redevelopment. Components of the project recommendations will include:
Economic Development Recommendations
•Ocean Drive Zone, specifically.
•Collins Avenue Zone, specifically.
•Washington Avenue Zone, specifically.
•District-wide recommendations with a holistic perspective.
Land Use Recommendations (to incorporate Transportation and Mobility Recommendations)
•Ocean Drive Zone, specifically.
•Collins Avenue Zone, specifically.
•Washington Avenue Zone, specifically.
•District-wide recommendations with a holistic perspective.
Recommendations will be presented with:
Project description
Implementation strategies
Sketches
Prioritization: near and long term, and/or high, medium, low.
A comprehensive Power Point presentation will summarize the Strategies and Projects Prioritization/Development.
The presentation will include:
Relevant graphics, diagrams, plans, and sketches (2D & 3D)
Summary of the development program and strategies
Summary/bulleted narrative of key elements.
The presentation will be printed and bound to serve as a Summary Document
Zyscovich Architects | Revised Proposal August 31, 2020 Page 10 of 10
1 OCEAN DRIVE FOCUS - CURRENT CONDITIONS ANALYSIS AND INPUT FROM STAKEHOLDERS
1 1 Stakeholder and Community Virtual Meetings Month 9/10 - 2020
1.2 Select and design the Preferred Pilot Project plan for implementation and monitoring Month 10/11/12 - 2020
1.3 Review existing MXE district to determine if changes should be proposed during Pilot Project Month 10/11/12 - 2020
1.4 Review of impact to street ends and Collins Avenue Motnh 1/2/3 - 2021
1.5 Presentation outlining process taken and final recommendations Month 12 - 2020
Deliverables -
Summary presentation materials of review findings.
TASK 1 - Subtotal Fees = 126,500.00$
2A OVERALL DISTRICT - EXISTING CONDITIONS AND MOBILITY REVIEW
2A. 1 Meeting with City with Department leads and staff for Washington and Collins Month 9/10 - 2020
2A. 2 Review of Previous and Ongoing Land Use Planning, Economic and Transportation Studies Month 10 - 2020
2A. 3 Mobility Review including assumptions of Future Travel Patterns and Multimodal Needs' impact on Land Use
Include observations and comments from Pilot Projects Month 11 - 2020
Deliverables -
Summary presentation materials of review findings.
TASK 2A - Subtotal Fees = 49,000.00$
2B ASSESSMENT OF CURRENT LAND USE, ZONING AND ECONOMICS OF INTEGRATED ENTERTAINMENT DISTRICT
2B. 1 Economics Overview and explore new opportunities Month 1/2/3/4 - 2021
2B. 2 Review Land Use & Zoning regulations and explore enhancements Month 1/2/3/4 - 2021
2B. 3 Concept for Lummus Park Improvements that enhance Ocean Drive Month 3/4 - 2021
Deliverables -
Summary of Surveys + Findings Report and sketches
TASK 2B - Subtotal Fees = 116,000.00$
3 URBAN & ECONOMIC DEVELOPMENT FRAMEWORK PLAN with ACTION PLAN FOR IMPLEMENTATION
3.1 Review and comment on performance of PILOT PROJECTS Month 5/6 - 2021
3.2 Visioning Workshop for the entire MXE district Month 5 - 2021
3.3 Public Workshops The Consultant shall conduct two (2) Workshops to obtain public and stakeholder input.
Include observations from pilot projects Month 6/7 - 2021
Workshop 1 - District Characteristics, Urban Design and Placemaking
Workshop 2 - Transportation, Land Use and Zoning
3.4 Guiding Principles and Urban Design Strategies with Priorities and Action Plan Month 8/9 - 2021
Develop guiding principles, urban design strategies and action plan incl project prioritization for the district
and specific to Washington Ave, Collins Ave and Ocean Drive to include the following:
Land Use and Mobility Recommendations
Economic Development Strategies
Urban Design Strategies & Landscape Architecture Elements
3.5 Final Public Presentation Month 9 - 2021
Presentation Framework Plan Recommendations
3.6 Commission Meetings Month 10 - 2021
Attend one (1) City Commission Meeting presentation of findings
3.7 Framework Plan with Action Plan Month 11 - 2021
Prepare Final Draft District-wide Framework Plan with Action Plan
Deliverables -
Workshop Presentation + Workshop Summary Report for each Workshop to include a condensed overview
of all input and outcomes. Final Plan Report containing the District-wide Urban and Economic Development
Framework Plan with Action Plan indicating prioritization of projects for near and long term implementation.
TASK 3 - Subtotal Fees = 260,500.00$
TOTAL BASIC SERVICES FEES = 552,000.00$
Miami Beach | LAND USE, MOBILITY & ECONOMIC DEVELOPMENT STUDY FOR MXE DISTRICT
ZYSCOVICH TEAM - Basic Services Fees
NOTES:
(1). Baseline Surveys under Task 2B.1 totaling $60,000 are NOT included in Total Fees. Each survey is estimated to be $30,000. Surveys to be conducted must be
City-approved. The work is to be developed under the direction of Lambert Advisory.
Additional Services / Reimbursable Expenses:
(a) The Study of TDR Options and Analysis of Competitive advantage/disadvantages of the Study Area are Additional Services to be discussed with City.
(b). Presentation quality physical models, 3D computer models, renderings, or animations and Conceptual presentation quality renderings are not included in the Basic
Services Fees.
(c). Cost estimating services are not included in the Basic Services Fees.
TASK SUB
TASK DESCRIPTION TASK ESTIMATED TIMEFRAME
AND FEES
Ocean Drive, Street Ends and Lummus Park - Analysis and Pilot
Culture Art and Entertainment District - Analysis and Pilot
RESOLUTION NO. 2019-31058
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE . RECOMMENDATIONS AND THE FINAL REPORT OF THE MAYOR'S PANEL ON OCEAN DRIVE.
WHEREAS, with its oceanfront location, architectural significance, and global brand identity, Ocean Drive is a cultural landmark and the City's commercial center; and
WHEREAS, on October 30, 2018, Mayor Dan Gelber formed the Mayor's Panel on Ocean Drive (the "Panel"), in order to study and address concerns regarding certain challenging and
problematic conditions which are prevalent on Ocean Drive, Lummus Park and the Mixed-Use Entertainment ("MXE") district, and to propose specific remedial measures to improve the resident
and visitor experience in such areas; and
WHEREAS, the Panel consisted of fifteen (15) members, split amongst two (2) distinct subcommittees: the Safety, Security and Infrastructure ("SSI") subcommittee; and the Business
and Culture (''BCP") subcommittee; and
WHEREAS, throughout the ensuing year, the SSI and BCP subcommittees regularly convened to formulate recommendations concerning five (5) areas of interest: marketing and
brand identity, visitor experience, general security recommendations, infrastructure improvements, and cost benefit analysis; and
WHEREAS, throughout the Panel's tenure, the subcommittees adopted various motions proposing specific action items for implementation by the City Commission, which were aimed at
the City's marketing and branding strategy, enhancement of infrastructure, and the strengthening
of legal and regulatory mechanisms; and
WHEREAS, the Panel prepared a final report, which details the Panel's recommendations
and proposed action items, and provides the status of those action items already commenced including, but not limited to, implementation of stricter sidewalk cafe regulations, introduction of a
secret shopper program, and engagement of consultants to plan infrastructure improvements;
and
WHEREAS, at the October 16, 2019 meeting of the City Commission, the Panel presented its final report, incorporated herein by reference and attached hereto as Attachment "A," and encouraged the City Commission to continue supporting the recommendations and initiatives
contained therein.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the recommendations and the final report of the Mayor's Panel on Ocean Drive.
PASSED and ADOPTED THIS J.fe._ day of (Jc/lJb-e,r
Dan Ge er, Mayor
Rafael E. Granado, City Clerk
A.Pf:l�:?liD AS TO NGUAGE &-F...E1'1M=XECUTION
II J.2/j 'j�'
# 4
New Business and Commission Reguests -R9 K
COMMISSION MEMORANDUM
RECOMMENDATION
BACKGROUND/HISTORY
ANALYSIS
CONCLUSION
AP-.P-licable Area
Is this a Resident Right to Know item?
Strategic Connection
Does this item utilize G.O. Bond Funds?
Legislative Tracking
.§P-.onsor
ATTACHMENTS:
Description
10/14/2019 Item Coversheet
New Business and Comml�.§19J1JiQ.Q.��...K MlAMIBEACH
TO:
FROM:
Honorable Mayor and Members of the
Jimmy L. Morales, City Manager
DATE: October 16, 2019
SUBJECT: DISCUSSION ON THE MAYOR'S PAN ON OCEAN DRIVE FINAL REPORT.
RECOMMENDATION
The panel rs providing a complete report of the recommendations made to date. A vast majority of the recommendations have been heard before the Commission and have resulted in actionable items for the administration. The remaining recommendations require additional time and/or support by the Commission.
BACKGROUND/HISTORY
On October 30, 2018, at the direction of Mayor Dan Gelber, the Mayor's Ocean tirrve Panel "Panel" was formed. The Panel consisted of 14 members and was divided Into two subcommittees, Safety, Security and Infrastructure "SSI" and 'Business and Culiure Practices "BCP", The purpose of the Panels was t study and make recommendations as to how to improve the experience for residents and citizens on Ocean Drive, between 5th and 15th streets; The Panel was tasked with providing, alongside a final report, ongoing recommendations.
ANALYSIS
Ocean Drive with a unique, historic, and highly significant architecture, has a global brand identity and represents the most iconic promenade in Miami Beach. The Mayor's Panel on Ocean Drive has discussed the continuing concerns regarding the conditions on Ocean Drive, Lummus Park and on adjacent streets in the MXE. Through the meetings that occurred throughout the course of 2019, actionable recommendations have been made and they encourage the Commission to continue supporting the initiatives and recommendations reported.
CONCLUSION
The Administration continues working through the panel's outstanding recommendations as detailed in the report.
,Appllcable Area
South Beach
Is this a Resident Right to
Know item?
No
filmteglc Connect\�n. ..
Does this item utl!lze G.o. Bond Funds?.
No
Prosperity -Market and promote Miami Beach as a worid class arts, culture, and quality entertainment destination.
Legislative Tracklnq Office of the City Manager
�ponsor Mayor Dan Gelber
https://miamibeach.novusagenda,com/AgendaWeb/CoverSheet.aspx?\tem\D=14886 1/1
On October 30th, 2018 Mayor Dan Gelber created the Mayor's Panel on Ocean Drive. The Panel consisted of 15 members which was split into two subcommittees in order _to
provide targeted conversations; the Safety, Security and lnfrastructure("SSI") and the Business and Culture ("BCP") subcommittees. Throughout the course of the following year, the two groups met and provided recommendations as they pertained to their respective areas. Mayor Gelber tasked the Panel with providing actionable recommendations whenever possible. Actionable recommendations, when necessary, were presented to full Commission and directed to staff for execution. This report details the recommendations made by the Panel and the status of items already commenced
by staff.
The Mayor1s Panel on Ocean Drive l11Panel11) was created pursuant to the· Mayor's authority to establish Mayor's boards or committees under Section 2-27(b) (2) of the City Code. The purpose of the Panel was to study and make recommendations as to how to improve the experience for residents and visitors on Ocean Drive, between 5th and 15th Streets.
, PANEL MEMBERS
1.Commissioner Ricky Arriola, BCP
2.Commissioner Mark Samuelian, SSI3.Jonathan Plutzik, BCP4.Jonathan Freidin, SSI5.Frank Amadeo, BCP6.John Deutzman, SSI7.Jeff Feldman, SSI8.Britta Hanson, BCP
1.Marketing and Brand Identity
9.Ricardo Dopico, SSI10.Jo Manning, SSI11.Jen Roberts, BCP12.Jerry Schwartz: SSI13.Frank Ferrara, SSI14.Dawn McCall, BCP15.Gregory Branch, SSI
The Panel recognizes that the key to enhancing the visitor experience on Ocean Driveis a clear brand identity. Ocean Drive and the city of Miami Beach is many things tomany people. The Panel expressed that fhe city is no longer just fun fn the sun andencourages the rebranding of Ocean Drive. In order to accomplish the Panelrecommends:
I.An offsite public meeting to discuss the city's brand and to hire an outsidefacilitator to guide the meeting.
NOTE: An RFU hit the streets September 27th and will close October 18th•
II.The Commission support funding for above mentioned workshop.
Ill. Retired lifeguard stands used as a photo opportunity, within Lummus park,
have a city logo on all four sides to take advantage of city branding.
NOTE: Completed
2.Visitor Experience
The Panel, members of the community and the Commission have expressed concernover the visitor experience on Ocean Drive. Members sought to identify the rootcause of the dissatisfaction and identified the following causes and has providedrecommendations for their resolution:
I.Deceptive Business PracticesDeceptive business practices by the sidewalk cote operators negatively impact the
city as a whole and do not represent the standards the city desires to reflect for its visitors. Addressing the poor behavior of these operators is paramount to changing the perception and climate of Ocean Drive. To accomplish, the Panel recommends:
i.City of Miami Beach to have zero tolerance for any deceptive businesspractices, i.e. bait and switch, and support the administration, afterthoroughly and fairly investigating, imposing the strictest enforcement andpenalties.
1/. The administration and Commission address signage on the sidewalk that reference misleading offers.
NOTE: City Commission passed the ability to have a Special Board on the City of Right of Way.
iii.An increase and acceleration in penalties for fraudulent behavior.
NOTE: City Commission passed the revisions to Sidewalk Cafe Ordiances,creating the"Code of Condcut"1• This should be strongly and consistentlyenforced.
iv.The city utilize a Secret Shopper Program and establish a rating system thatdisplays their findings and/or results. Additionally, the program should beutilized as an investigative tool for enforcement.
NOTE: Staff is develoP.jD.9-�®1 shopg_er g_rogram to be uti/ized on OceanDrive. Finding_�f tbE:t,.,�.U.QQQ�J:§.➔�ilJ b� .P..£.9.Yl&ied to_�-9:$ ,Comgliance forfurther inve$Jl9.9.,ti9.0.· ,,
v.As part of the sidewalk cafe application and renewal process, operatorsshould sign an affidavit acknowledging adherence of all laws and that the·----------1 Attachment A
permit is a pr.ivilege and not a right
NOTE: Staff has been directed to work with City Attorney's Office in revising
the language on the exfilloo . .ruf.i<j.9yit filQll..§.P bx: Sidewalk Cafe agplicants.
vi.Further evaluation of the sidewalk care ordinance to ensure that receiptsprovide clarity and transparency for all fees charged.
vii.Revising the Sidewalk Cafe Ordinance, removing the allowance of one ( 1)special board per 50 ft. Allowing for only one (1) menu board per 50 ft.consistent with the existing ordinance for sidewalk cafe menus.
NOTE: City Commission passed the abilitt to hove o.,Special Bodrd Qn theCity of Right of Way.
viii.Address consumer fraud and identify opportunities to reduce occurrencesby speaking to the State Attorney General's Office for guidance andsupport.
NOTE: Staff has been working with the Attorney General's Office to provideguidance on items of concerns gs they arise.
ix.Provide a directive to require customized training for Ocean Drive hospitalityindustry.
II.Lighting Enhancements
Lighting can both serve as a crime deterrent and provide for an enhancedambience. The Panel recognize the delicate balance of ensuring the safety ofwildlife and the community and encourages the commission to:
I.Engage a consultant to develop a lighting plan for Lummus Park thataddresses safety concerns, replacing police lighting towers whereavailable, and provide for aesthetic enhancements. Moreover, animproved lighting plan for safety should be addressed prior to the SuperBowl.
ii.Advocate finding the appropriate funding sources for lighting in Ll)mmusPark, with a temporary installation prior to October, to be installed no laterthan 10/15 to run through season on a temporary permit.
iii.Identify a consultant to provide recommendations on a design.
Ill. Messaging The Panel determined that cfear messaging was essential to the visitor experience and the providing for such will allow for clarity on what visitors can expect form the city and operators. In order to enhance messagingopportunities, the Panel recommends:
i. Support a pilot "How are we doing" campaign, at Ocean Driveestablishments, with a technological solution for capturing feedback.Requiring data collected to be used by the City Manager as part of hisapproval of a sidewalk cafe permit. Additiona\!y, language on thecampaign's reporting methods should be required on al\ receipts.
NOTE: Staff has been directed to eva/ugte an . electronic meansfor submitting patron feedback.
ii.To explore positive messaging, programming and attractions in MXE.
iii.Encourage 1he city leadership to engage an outside PR firm to engage inpositive messaging year-round and A crisis PR firm to contrast negativemessaging when it happens.
3.General Security RecommendationsOcean Drive· and Lummus park. due to its fame, history and ambience has
security concerns, like other highly visited tourists' destinations. In order toenhance security for those who live and visit, the Panel recommends:
I.The Commission should send a strong message that bad behavior will not betolerated and encourage Police to undertake a stronger and more consistent
enforcement of open container laws, marijuana laws, underage drinking, noise,and quality of life issues, all year long.
II.The commission make illegal vendors conducting business on the public right ofway an arrestable municipal violation.
NOTE: Completed
II/. Encouraging the Police Department to engage w'ith II Vil!aggio and other condos and businesses that they determine would provide an optimal placement for additional cameras.
IV.Directing the administration to reflect on spring break and identify tools,policies and resources that could be utilized on an ongoing basis andfor following high impact periods.
V.For the City Attorney's Office to explore the ability to close, for a longerduration, an establishment that is shutdown and/or has been violated forovercrowding.
VI.Supporting the enforcement of securing furniture in sidewalk cares.
NOTE: at the 9/25/2019 NCAC meeting, tbe goncep_t was supported, and staff was directed to work with the City Attorney's Office to present an item
for first reading In Decem�L�
VII.Explore camera signage that can act as a deterrence and review comparablecites that utilize similar signage.
I.Re-establish and maintain the Off-Duty program, and provide for a 90-dayreview of the program to maximize efficiency and productivity.
4.Infrastructure rmprovementsOcean Drive is a heavily traversed and visited thoroughfare. In order to ensurethat the visitor experience is safe and enjoyable the Panel recommends thefollowing:
I.Identifying an alternative solution for the seating on the Lummus Park signwithout altering the structure itself, if said alteration would damage the sign.
II.Promptly commencing infrastructure improvements which are necessaryfor the installation of temporary lighting.
Ill. Exploring the development of (al an enhanced pedestrian experience along Ocean Drive; (bJ implementing the permanent southbound only movement of traffic and a "flexible" street when full or partial closures are needed; (cl incorporating bollards or other visual boundaries; (d} removal of eastern parking and possible creation of centralized valet; ( e) the expansion of the western sidewalk; and (f} the possible reduction of the width of the eastern sidewalk, while maintaining and preserving the greenspace within Lummus Park. Additionally, to support the Commiss·1on providing funding for impact and design studies for said development.
NOTE: The Cit� _(;_QOJJrliS$[QJ;t.,..Q.i�t�,;J_jb,,g�-�.mj11istrq]jg£) to work with consultants,e.UL,,�tfi?"''(.�/Qf,?.,}j.��ig[t,r�9=pJ\1fT1f{Q99,I9r�--��j-aff }.$_� wit� consultants for an Economic andJ[ansQQ.rfaflon sfudy_·pfthe MXE which will include recommendations for Ocean Drive. . .
5.Benefit Cost AnalysisFinally, The Panel recommends that the Commission evaluate' the feasibility of theOcean Drive business model. The Pane( encourages assessing the costs of servicesrendered and revenues obtained by the businesses in the district to oid theCommission in their future decisions that impact the districts business model.
I.Direct the administration to update the revenue and expenditure report forthe MXE and to identify opportunities to improve the financial picture.
NOTE: Staff is working with Lambert Consulting to provide an updatedassessment of cost and revenues forJ.b§ MXE and CD2_(0cean Drive, Collinsand Wgshington A v�a..v�sL whic.b....will be aviabfe UQ.Q..f'L,f;9mpletion this fall.
MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC# 115-2018
TO: Mayor Dan Gelber and Members o the City C
FROM: Jimmy L. Morales, City Manager
DATE: March 1, 2018
TO COMMISSION
SUBJECT: Mayor's Ocean Drive Task For Recommendations Update
Pursuant to your request at the strategic planning workshop/retreat, attached please
find the Ocean Drive Task Force Report, as well as a spreadsheet with the status of
recommendations. By way of background, Ocean Drive Task Force was created in May
of2015. The purpose of the Task Force was to undertake an examination of conditions on Ocean Drive, from 5th to 15th Streets, and to make recommendations to the Mayor and City Commission that would enhance the Ocean Drive experience for the City's visitors and residents.
Their mission was to recommend changes concerning the Ocean Drive environment that would elevate the experience and safety for all residents and visitors, maintain and improve its commercial vitality, and grow its reputation as a great place to live and as a destination for great architecture, culture, and cuisine. Recognizing, the importance of
creating an environment in both the commercial areas and the adjacent park that is conducive to resident and family participation.
In January of 2016, upon completion of their meetings, the Task Force prepared the attached report. This report summarizes the conclusions of the Task Force, and provided a series of actionable items. Provided along with the full report is a spreadsheet with an update on each recommendation. Identified in separate columns for each recommendation, each item shows the specific actions necessary, potential fiscal impact, and relevant notes.
JM/SMT/AM
# 5
CITY OF MIAMI BEACH
MAYOR'S OCEAN DRIVE TASK FORCE
FINAL REPORT
JANUARY 13, 2016
Mayor's Ocean Drive Task Force
Members
Jonathan Plutzik, Chair
Frank Amadeo
Jonathan Bennett
Steven Boucher
Jeff Feldman
Joyce Garret
Mitch Novick
Reagan Pace
Alex Tonarelli
Rich Tampico (alternate)
SUMMARY RECOMMENDATIONS
1.Implement all recommendations by 11/1/2016. The sooner the better.
2.Devote additional Police and Code Compliance resources to enforcement.
3.Implement premium on-street parking rates for non-residents, to fund improvements.
4.Extend the west sidewalk eastward up to five feet.
5.Explore a more limited extension of the east sidewalk for pedestrian usage only.
6.Specify differentiated color pavers to designate a clear pedestrian pathway.
7.Install City-specified uniform lighting on entire extended west sidewalk.
8.Use innovative technology to seasonally optimize lighting for both sea turtles and tourists.
9.Install new City-specified low profile umbrellas on entire west sidewalk.
10.Request direction from the Planning Department and HPB on uniform rules for awnings.
11.Eliminate real and artificial food displays wherever visible from the sidewalk, to the extentpermitted by law.
12.Limit the use of operator-installed "misters" to the months when the use of heaters isprohibited by the City Code.
13.Transfer primary oversight and review of sidewalk cafe permits to the Planning Department.
14.Prohibit music projection from open-air commercial passenger vehicles in the MXE District.
15.Establish licensing procedures which include permitted hours of operation for tourist buses.
16.Enforce automobile noise restrictions with appropriate police discretion.
17.Activate Lummus Park as a magnet for community and family engagement.
18.Identify concessionaire(s) to implement regular art and craft shows in Lummus Park.
19.Partner with community art patrons and institutions to install exhibitions in Lummus Parl<.
20.Install west-facing benches on east sidewalk, to encourage architectural appreciation.
21.Activate Lummus Park, west of the dunes, for further athletic engagement.
22.Consider periodic early evening activation of Lummus Park and adjacent areas.
23.Consider periodic closure of Ocean Drive to vehicles, in order to attract families.
24.Acquire permanent, modern, attractive tourist arrival electronic signage.
25.Identify a City employee to act as a liaison and to lead the upgrade of Ocean Drive.
26.Cooperate in an operator-led training program for hospitality employees.
27.Cooperate in operator-led initiative to increase off-duty police and private security efforts.
28.Consider the creation of a special taxing district to improve oversight of Ocean Drive.
29.Consider 1-year extension of the Task Force to monitor implementation of the program.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 3 of20
DETAILED RECOMMENDATIONS
1.SET NOVEMBER 2016 AS THE TARGET DATE FOR COMPLETIONOF APPROVED PLANS AND FOR IMPLEMENTATION OF NEW CITYRULES AND REGULATIONS THAT ARE ADOPTED BY THE MAYORAND CITY COMMISSION.
The Task Force is committed to ensuring that (i) Ocean Drive businesses comply with new and existing rules and regulations and (ii) capital improvements (both private and public) take place as expeditiously as possible. The Task Force acknowledges that certain costs will be borne by business operators and property owners and some additional planning and study is required. However, the Task Force strongly believes that improvements on Ocean Drive need to happen very rapidly to achieve our collective goals.
2.DEDICATE TWO (2) ADDITIONAL POLICE SERGEANTS ANDTWELVE (12) POLICE OR CODE COMPLIANCE OFFICERS TO THEMXE DISTRICT.
The Task Force acknowledges that it is not comprised of public safety experts. As a consequence, the commentary that follows is based on extensive observation of neighborhood conditions and feedback from the community.
The Task Force heard repeatedly from the public that they longed for a more visible police presence on Ocean Drive and in the MXE District generally. Stories were frequently shared of individuals approached on Ocean Drive by individuals involved in drug sales or prostitution. In general, while certain crime statistics are trending favorably, Ocean Drive is not viewed as a family-friendly, upscale environment for either visitors or residents. The Task Force believes that these and many other issues in the area would improve substantially if more Police and Code Compliance resources were dedicated to this neighborhood.
In addition, the Task Force recommends that police personnel on foot patrol be prioritized as a regular feature among the range of police strategies employed. The Task Force believes that the increased visibility of uniformed police on the sidewalks will contribute to the perception and reality of an enhanced level of personal safety.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 4 of20
3.ESTABLISH PREMIUM ON-STREET PARKING RATES FOR NONRESIDENTS ON OCEAN DRIVE BETWEEN 5th AND 15th STREETS,
AND, IF LEGALLY PERMISSIBLE, DEDICATE EXCESS REVENUETO FUND A CONSISTENT MULTI-LAYER PROGRAM TO IMPROVEPUBLIC CONDITIONS ON OCEAN DRIVE (INCLUDING LUMMUSPARK).
The Task Force recognizes that costs are associated with the implementation of its recommendations. The Task Force recommends that the City establish premium on-street parking rates for non-resident visitors to Ocean Drive in order to contribute to the funding of various improvements to Ocean Drive, including Lummus Parle
Modern parking management techniques include consideration of surge pricing and the recognition that some areas are simply more valuable than others. The Task Force believes that Ocean Drive is such a location.
4.CONSTRUCT UP TO A FIVE-FOOT (5') EXTENSION OF THE WESTSIDEWALK (SUCH EXTENSION SHOULD BE LIMITED, IFPOSSIBLE, TO PERMIT THE EXISTING TWO LANES OF TRAFFICAND TWO LANES OF ON-STREET PARKING TO REMAIN). THEGOAL OF THE SIDEWALK EXTENSION IS TO IMPROVE PUBLICSAFETY, ACCOMMODATE THE SUBSTANTIAL GROWTH INPEDESTRIAN TRAFFIC WHICH HAS ALREADY OCCURRED, ANDCREATE A MORE UNIFIED, UPGRADED VISUAL PRESENTATIONOF ICONIC OCEAN DRIVE.
CREATE A DEDICATED PEDESTRIAN PATHWAY ALONG EASTERN PORTION OF WEST SIDEWALK. SHIFT ALL SIDEWALK CAFE FURNITURE TOWARD THE BUILDINGS WHICH HOUSE THE RESTAURANTS AND BARS, ALONG THE WEST SIDE OF OCEAN DRIVE, THEREBY ELIMINATING THE PEDESTRIAN "TUNNEL" BETWEEN TWO ROWS OF SIDEWALK CAFE TABLES, AND CREATING AN OPEN PEDESTRIAN PATH ALONG THE EASTERN SIDE OF THE WESTERN SIDEWALK ON OCEAN DRIVE.
RESTRICT THE USE OF THE NEW PEDESTRIAN PATH TO PEDESTRIANS, AND CITY OR COUNTY-OWNED FIXTURES/STREET FURNITURE. Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 5 of20
5.EXPLORE A LIMITED EXPANSION OF THE EAST SIDEWALK
The Task Force believes that much care must be given to preserve the beauty of Lummus Park, as it is an important asset of the community. At the same time, we believe that comprehensive planning should include an exploration of capturing a few additional feet of sidewalk to accommodate the growth in pedestrian traffic that has occurred. We support such an examination.
6.THE CITY SHOULD INSTALL CONCRETE SIDEWALKS OR PAVERSOF DIFFERENT COLORS OR PATTERNS TO DELINEATEDEDICATED PEDESTRIAN PATHWAYS FROM AREAS AVAILABLEFOR DINING, IN ORDER TO FACILITATE ENFORCEMENT.
The Task Force observed that the sidewalks on Ocean Drive have substantially variable appearance, from 5th to 15th Streets. The Miami Beach Red concrete that
is used for sidewalks throughout the City has a significant drawback; it wears and fades unevenly. Additionally, when a section is replaced, the newly installed section can have a completely different color. The goal should be to make sidewalk appearance as uniform as possible by considering different materials, such as pavers, that will more effectively delineate pedestrian and restaurant areas.
7.INSTALL UNIFORM LIGHTING ON THE ENTIRE EXTENDEDSIDEWALK ON OCEAN DRIVE FROM 5th TO 15th STREETS.
We believe that the City has·a unique opportunity, in the context of a possible weste sidewalk extension, to install uniform, variable, and attractive lighting along this length of Ocean Drive. It is critical that such lighting be installed even in areas where there are no sidewalk cafe operators. It is often those darkened areas of Ocean Drive that are the most unwelcoming to pedestrians. At the moment, lighting on Ocean Drive is uneven, uninviting, insufficient and unattractive.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 7 of20
8.INSTALL NEW LIGHTING ON OCEAN DRIVE AND IN LUMMUSPARK REFLECTING THE SEASONALITY OF ENVIRONMENTALISSUES (I.E., SEA TURTLES) AS WELL AS RESIDENT AND TOURISTSAFETY NEEDS (I.E., LIGHTS SHOULD HA VE THE ABILITY TOCHANGE GIVEN THE SPECIFIC SEASONAL REQUIREMENTS).
The Task Force believes that the design and implementation of a uniform lighting system along the entire length of Ocean Drive, from 5th to 15th Streets, and within Lummus Park, is essential to both appearance and public safety. Current lighting in Lummus Park and along Ocean Drive is dim in many areas in order to minimize the impact of light pollution on sea turtle nesting. However, sea turtle nesting season is not year-round. Interestingly, sea turtle nesting season runs from April to October each year, while Miami Beach's peak tourist season runs approximately from October to April. Therefore, the City should explore seasonally variable lighting solutions, to maximize visibility and public safety during its peak tourism months.
Much of the Task Force's discussion with the Police Department focused on the lack of visibility created by both the sidewalk cafe umbrellas and insufficient illumination along the sidewalks. Without (the very unattractive) temporary police lighting, certain sections of the sidewalk are very dark. The Police Department suggested that the installation of enhanced lighting along the entire length of Ocean Drive would meaningfully contribute to improved police oversight and public safety.
The Task Force believes that modern lighting technology allows for fixtures that could be controlled to change lumens (brightness) on a seasonal basis. Given that sea turtle nesting season only lasts six months, the entire district should be illuminated more brightly during the sea turtle nesting off-season. The Task Force recommends that the City research the feasibility of uniform lighting fixtures along Ocean Drive, from 5th to 15th Streets, that will adjust to seasonal, environmental, and public safety requirements. Any plan to expand the western sidewalk must include a detailed lighting plan. We believe that the implementation of such an improved lighting plan need not compromise the evening mood and environment for diners on Ocean Drive.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 8 of20
9. RECOMMENDATIONSUMBRELLAS REGARDING SIDEWALK CAFE
The Task Force believes that the single change that would contribute most to an improved Ocean Drive experience would be to mandate an umbrella and awning upgrade for all buildings. The poor, inconsistent, and often dirty condition of
umbrellas and awnings on Ocean Drive creates three significant issues:
The current conditions create (i) an unsightly environment that is entirely inconsistent with a world-class destination; (ii) an obscuring of our historically important Art Deco architecture; and (iii) a public safety concern. The various
umbrella styles and configurations currently installed along Ocean Drive make it substantially more difficult for the Police and Code Compliance Departments to monitor activity on the west sidewalk. In addition, many of the umbrellas are of a darker color, which further contributes to the shadowy, claustrophobic, tunnel-like, and often frightening conditions on the west sidewalk.
The examination of umbrellas and other sidewalk cafe issues was of such importance to the Task Force and representatives of the public (residents, operators and property owners) that the Task Force created the Umbrella and Aesthetics Subcommittee to focus specifically on these issues. The Subcommittee held six meetings during a three-month period from July 2015, through September 2015. The Subcommittee formulated a slate of recommendations that were then transmitted to the Task Force for further consideration and approval. The Subcommittee's work was the basis for the following recommendations related to umbrellas that were adopted by the full Task Force:
A.Require umbrellas to have low-profile canopies.
The umbrellas utilized by sidewalk cafes on Ocean Drive are often oversized, too tall, poorly maintained, and severely detract from the architecture of the historic buildings. The public voiced a belief that the current appearance of the often tattered and dirty umbrellas "cheapened" the Ocean Drive experience.
The Task Force (and the Umbrella and Aesthetics Subcommittee) recognize the need for umbrellas to protect cafe patrons from both the strong South Florida sun and periodic rainfall. The identification of modern, cantilevered low-profile umbrella canopies is part of a package of recommendations that include minimum and maximum canopy heights; a color palette for umbrella canopies; and the extension of the west sidewalk.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 9 of20
B.Restrict the canopy color of sidewalk cafe umbrellas to a palette ofpastel colors, to be recommended by City Planning Department staffand the Historic Preservation Board.
The Task Force recommends that the Planning Department, with the input of the Historic Preservation Board, identify a specific palette of light, pastel-like colors, for the Mayor and City Commission to approve, that would provide a cleaner, more consistent, and brighter appearance, and would be more compatible with the goal of highlighting the historic architecture along the Drive. A limited color palette would also mitigate dark conditions on the sidewalks.
C.Limit umbrella canopies to one solid color per sidewalk cafe andallow the sidewalk cafe to print its name, in a contrasting color and ina font no larger than 12 inches, on the umbrella canopies or valences.
In addition to defining a limited color palette for umbrellas, the Task Force believes that the adverse visual impact of large umbrellas would be further minimized through the use of a single umbrella color for each sidewalk cafe operator, with a single, contrasting color utilized for the cafe name. Such a restriction would optimize umbrella appearance and allow for easy identification of each business, without detracting from Ocean Drive's historic architecture.
D.Restrict umbrella canopies to a square or rectangular shape only.
The Task Force recommends that the Mayor and City Commission adopt regulations regarding umbrella shape and design. Input was received from many of the area businesses and by a shade structure professional. The Task Force recommends that the canopies of sidewalk cafe umbrellas be limited to square or rectangular shapes. The Task Force believes that umbrellas of a square or rectangular shape would optimize umbrella coverage while highlighting -and not obstructing -the Art Deco architecture of the buildings.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 10 of20
E.Increase the minimum clearance under umbrella canopies to seven
feet (7') and the maximum height of the umbrella canopies to ninefeet (9').
The City Code currently requires that no portion of an umbrella be less than six feet, eight inches (6'-8") above the right-of-way, without prescribing a maximum height. The Task Force recommends a minimum clearance of seven (7') feet and a maximum height of nine (9 ') feet, in order to ensure that umbrellas have a low
profile and to create a more open environment for pedestrians and diners.
F.Allow minimal tilting of umbrella canopies, to an extent determinedby City Planning Department staff.
This recommendation is designed to allow operators some allowance for the lowprofile umbrellas to track movement of the sun and rain for the comfort of cafe diners. The members expressed a desire for City Planning Department staff to conduct and/or review shade studies to determine an appropriate amount of umbrella tilt.
G.Allow umbrellas and umbrella canopies to remain closed and on thesidewalk during hours when a business is closed.
The Task Force recognizes that the removal and storage of umbrellas from the sidewalk each night is a difficult task. The umbrellas are large and cumbersome, and are not easily removed.
H.Allow bolting/permanent affixing of umbrellas, subject to PublicWorks Department review, as part of a package to expand thesidewalk.
The Task Force recommends, subject to Public Works oversight and review, that umbrellas be affixed to the sidewalk as a space management and safety measure. The Task Force concluded that the ability to remove large, unsightly, free standing base supports for umbrellas would make the area substantially more attractive and lead to a better utilization of space. Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 11 of20
The affixing of umbrellas to the sidewalk requires proper planning with respect to the underlying structure of the sidewalk. The sidewalk must be engineered to support the wind loads that may be experienced by the umbrellas and for umbrellas to have a quick-release mechanism to easily separate an umbrella from its base.· This issue is best addressed in connection with the planning of the recommended extension of the west sidewalk.
10.FURTHER DEVELOP, WITH THE INPUT OF THE PLANNINGDEPARTMENT AND HISTORIC PRESERVATION BOARD, THECITY'S DESIGN GUIDELINES WITH REGARD TO AWNINGS ANDCANOPIES ATTACHED TO BUILDINGS, INCLUDINGDISCOURAGING CONTINUOUS AWNINGS, SUBJECT TO THECERTIFICATE OF APPROPRIATENESS CRITERIA.
The Task Force is deeply concerned with the appearance of awnings attached to buildings along Ocean Drive, which are within the purview of the Planning Department and Historic Preservation Board. The Task Force likewise requests that the City Commission consider how such awnings interact with allowable umbrella colors and design. To ensure compatibility, the Task Force recommends that the City develop more consistent and stringent guidelines, with the input of the Planning Department and Historic Preservation Board. Such guidelines should . require clear compatibility and consistency between the design and color palette of allowable umbrellas and that of awnings and canopies (which are currently subject to a different approval process).
The Task Force also believes that 100% continuous awnings along the front of historically significant buildings reduce natural light and obscure important architecture. The Task Force acknowledges the importance of providing sun and rain cover to patrons. The Task Force believes that by mandating "lower profile" umbrellas, selecting pastel colors with a lighter hue, and directing operators to generally upgrade and clean up umbrella appearance, only limited breaks between and among awnings and umbrellas are necessary. The Task Force recommends that the Planning Department and Historic Preservation Board determine appropriate location and scope of limited breaks between and among awnings and umbrellas.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 12 of20
11.PROHIBIT, TO THE EXTENT PERMITTED BY LAW, BOTH REALAND ARTICIAL FOOD DISPLAYS IN OUTDOOR AREAS THAT AREVISIBLE FROM THE RIGHT-OF-WAY.
The Task Force believes that displays of real or artificial food on the sidewalk, immediately adjacent to the sidewalk, or easily visible from the sidewalk are
inconsistent with a world-class destination. Further, such displays meaningfully diminish the Ocean Drive experience by impeding pedestrian traffic. The Task
Force recommends that such displays be eliminated and be subject to strong enforcement.
Food displays are currently prohibited on the sidewalk. However, the Task Force
recommends that the City explore whether it can legally prohibit such displays on private property.
12.AUTHORIZE, BUT LIMIT, THE USE OF WATER MISTING DEVICESAT SIDEWALK CAFES DURING THE MONTHS WHEN THE USE OFHEATERS IS PROHIBITED BY THE SIDEWALK CAFE ORDINANCE(I.E., PROHIBIT THE USE OF MISTERS FROM OCTOBER 1STTHROUGH APRIL 30TH).
The Task Force recognizes that misting devices assist in cooling patrons and are appropriate, given the heat in South Florida. To minimize sidewalk clutter and
improve the general appearance of Ocean Drive, the Task Force recommends limiting the use of misting devices to the months when the use of heaters is prohibited by the Sidewalk Cafe Ordinance. In addition, misting devices should be pointed only in the direction of seated patrons.
13.TRANSFER PRIMARY OVERSIGHT OF SIDEWALK CAFES,INCLUDING PERMIT REVIEW AND APPROVAL, AND DESIGNREVIEW, TO THE PLANNING DEPARTMENT.
THE PLANNING DEPARTMENT SHOULD PROVIDE GREATER CLARITY AND OVERSIGHT THROUGH APPROPRIATE REGULATION OF: A.OPTIMAL SPACING BETWEEN SIDEWALK CAFEFURNITURE, INCLUDING TABLES, CHAIRS, ANDUMBRELLAS;
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 13 of20
B.THE TYPES/STYLES OF SIDEWALK CAFE FURNITUREPERMITTED; ANDC.THE SIZE/APPROPRIATENESS OF FURNITURE ALLOWED.
The Task Force observed that there are two central elements to sidewalk cafe review: (1) design, physical appearance, and layout, and (2) public safety. In the Task Force's judgment, the current review of sidewalk cafe permit applications and site plans (including the layout of chairs, tables, planters, umbrellas) is insufficient.
The City Code limits the area in which sidewalk cafe furniture can be placed; however, there are no regulations defining, for instance, appropriate chairs or tables, or how many seats a cafe may have within the allotted space. This has led to the inappropriate placement of couches and all variations of other types of furniture, including chairs and tables, on the sidewalk.
The Task Force believes that the Planning Department is best suited to have primary responsibility for permitting and for design review of sidewalk cafes. The Public W arks Department, along with all other City departments that currently review sidewalk cafe permit applications, should continue to review applications for compliance with the City Code, Building Code, Fire Code, etc. However, the
Planning Department should oversee sidewalk cafe applications and should act as the primary point of contact for permit applicants. The design and layout of a sidewalk cafe must play a more important role in the City's permit review.
14.MUSIC SHOULD BE PROHIBITED FROM GOLF CART AND OTHEROPEN-AIR COMMERCIAL VEHICLES PROVIDING FREE RIDES INTHE CITY.
Golf carts and other open-air commercial vehicles that cruise the MXE District often operate very loud sound systems that are utilized to attract passengers and attention to the vehicles. This noise is unnecessary and disturbs visitors and residents. While the Task Force does not object to the presence of the vehicles or their bright lighting, the Task Force recommends that such vehicles be prohibited from projecting music outside of the vehicle. To the extent that the Noise Ordinance prohibits loud noise emanating from such vehicles, the Task Force recommends that the Police Department increase its enforcement efforts. Mayor's Ocean Drive Task Force Final Rep01i and Recommendations 1/13/16 Page 14 of20
15.INITIATE A CITY LICENSING PROCEDURE REQUIRINGCOMMERCIAL VEHICLE AND TOUR OPERATORS TO OPERATEON OCEAN DRIVE WITHOUT DROP-OFFS AND PICK-UPS;RESTRICT NOISE EMANATING FROM THE OPEN AIR PORTION OFTHE VEHICLE; AND LIMIT HOURS OF OPERATION TO NON-PEAKHOURS OF 9:00 A.M. TO 6:00 P.M.
This recommendation has two elements. The first is noise related, as many party buses operate in the MXE District late at night and in the early morning. These buses often have loud music emanating from them. For instance, one of the party buses, which is sponsored by a local restaurant, travels the MXE District while blaring music and encouraging the passengers to yell and sing, all of which is easily audible from the street. The Task Force recommends that the City crack down on noise projecting from open-air commercial vehicles, including noise projecting from such party buses.
The second part is a recommendation as to traffic control. The Task Force is concerned about the traffic congestion caused by tour bus operators stopping on Ocean Drive to pick up and drop off passengers. In addition, many tour buses are large and do not easily navigate the roadway. Tour buses snarl traffic and can cause significant vehicular delays. The Task Force recommends that the City limit the hours of such bus activity on Ocean Drive.
Note: The Task Force was informed, by City staff, of the City's limited ability to regulate such vehicles. However, the Task Force requested that this recommendation remain in this report.
16.THE MAYOR AND CITY COMMISSION SHOULD ISSUE ADIRECTIVE TO THE POLICE DEPARTMENT TO ENFORCE THENOISE ORDINANCE AGAINST DRIVERS OF VEHICLES, WITH
APPROPRIATE DISCRETION.
Currently there are only two options to cite a vehicle operator for loud noise: 1) Issue a violation under the City Code, which imposes civil fines for noise violations, and must be enforced by Code Compliance; or 2) Issue a violation under the County Code, which imposes criminal penalties.
Both of these enforcement options are problematic. Citing a driver under City Code is often ineffective as the City is limited in its ability to collect its civil fines.
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 15 of20
However, citing a driver under the County Code imposes criminal penalties. Outside of the golf carts, party buses, and tour buses, the majority of ( often inadvertent or Code-ignorant) violators are young people. A criminal citation can irreparably damage a young person's future and thus, enforcement must be undertaken with great care.
The Task Force recommends that the City explore ways to better enforce the noise ordinances against drivers of vehicles, and requests that the Commission direct the Police Department to do so.
17.PURSUE THE CAREFUL ACTIVATION OF LUMMUS PARK AS APLACE OF PUBLIC ART/CULTURE. LUMMUS PARK SHOULD BEAN ATTRACTIVE DESTINATION FOR RESIDENTS AND TOURISTS.
18.IDENTIFY CONCESSIONAIRE(S) TO IMPLEMENT REGULARLUMMUS ART AND CRAFT SHOWS.
19.PARTNER WITH COMMUNITY ART PATRONS AND INSTITUTIONS
TO INSTALL SCULPTURAL EXHIBITIONS.
20.INSTALL WEST-FACING BENCHES ON/ADJACENT TO EASTSIDEWALK FOR ARCHITECTURAL APPRECIATION.
21.CONSIDER ACTIVATION OF AREAS WEST OF THE DUNES INLUMMUS PARK FOR FURTHER ATHLETIC ENGAGEMENT.
22.CONSIDER PERIODIC EARLY EVENING ACTIVATION OF PARKAND ADJACENT AREAS.
Lummus Park is a substantially underutilized resource. Given its proximity to the Art Deco District, residential areas, and beach, Lummus Park should be considered one of the world's great urban parks. Presently, the Park is primarily a gathering place for homeless people. The Park is an often dark and inhospitable zone separating Ocean Drive from the beach.
The City should pursue the careful activation of Lummus Park with arts and cultural activities (i.e. crafts fairs, small limited performances, sports activities). Such events could be particularly effective during, but not necessarily limited to,
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 16 of20
weekend mornings when activity in the area is currently limited. It is essential that this activation be resident and family friendly. The Task Force recommends that the Mayor and City Commission direct staff to explore the retention of a concessionaire(s) to develop a periodic craft fair/art show program.
In addition, the installation of public art, and upgrading of the existing elements in the park, such as the restrooms, benches, lighting, and playgrounds, is critical to Ocean Drive's future. Lighting that is seasonably adjustable to provide low level lighting during sea turtle nesting season and brighter lighting during peak tourist season is also critical. The City should seek to create important annual art installations in the Park. It is striking, for example, that there are no public benches on or adjacent to the east sidewalk, which faces our acclaimed Art Deco buildings.
The Task Force was impressed with the efforts undertaken by the City's Homeless Outreach Office and Police Department Homeless Outreach Unit to assist and work with the homeless population. Naturally, our broader Ocean Drive goals can only be accomplished if these units continue to work successfully to respond to the needs
of the homeless in Lummus Park, on Ocean Drive and throughout the City.
23.CONSIDER PERIODIC SUNDAY CLOSURES OF OCEAN DRIVE TOVEHICULAR TRAFFIC TO PROMOTE FAMILY UTILIZATION.
One of the principal goals of the Task Force was to discuss ways to encourage the return of families to Ocean Drive and Lummus Park.
The Task Force suggests that the City periodically close Ocean Drive to vehicular traffic, on a regular schedule (e.g., once a quarter, or once a month), to allow for activities such as arts and crafts fairs, a fresh food market, or other family friendly activities. Additionally, jazz breakfasts or other well-managed, park-appropriate activities, should be promoted within Lummus Park to draw more locals to the area.
Mayor's Ocean Drive Task Force Final Repo1t and Recommendations 1/13/16 Page 17 of20
24.EXPLORE THE ACQUISITION OF MORE MODERN ANDATTRACTIVE PUBLIC INFORMATIONAL SIGNAGE TO BEINSTALLED IN STRATEGIC LOCATIONS AND BE USED TOPROMOTE, AMONG OTHER MESSAGING, BETTER VISITORBEHAVIOR.
This recommendation is based on Task Force concerns that the mobile messaging
boards utilized by the City are often placed in gateway locations and are not attractive. While recognizing the need for such communication, as currently deployed, these signs are not consistent with the upgraded Ocean Drive image that we believe should be projected. The Task Force recommends that the City explore
alternative signage options while preserving the ability to deliver important public safety (e.g., messages regarding open containers, noise, drug enforcement, etc.) and event information.
25.IMPLEMENT A MODEL SIMILAR TO THE CITY'S MODEL OFMANAGEMENT FOR LINCOLN ROAD, ON OCEAN DRIVE.
The Task Force would like to see a City employee, or employee of a special taxing district, whose sole task is to liaise between the City and the owners and operators on Ocean Drive. Further, this person should be responsible for promoting ongoing efforts to enhance Ocean Drive. The model for this position is a similar position held by a Public Works Department employee who currently coordinates efforts on Lincoln Road.
26.ENCOURAGE THE CITY TO WORK WITH PRIVATE OPERATORSTO CREATE A UNIFORM, REGULAR, OPERATOR-DRIVEN
TRAINING PROGRAM SPECIFIC TO THE NEEDS OF OCEAN DRIVE.
Of particular concern to the Task Force is the unsatisfactory interaction of sidewalk cafe employees with our tourist and resident Ocean Drive guests. While there are exceptions, the training of Ocean Drive employees is generally inadequate.
During early meetings of the Task Force, an idea germinated that there be periodic mandatory certificated training for all sidewalk cafe/restaurant employees on Ocean Drive. Such a program could provide basic hospitality training for these employees, promoting good behavior ( e.g. appropriate customer solicitation, menu pricing, and transparency surrounding automatic gratuity charges). In addition,
Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 18 of20
training could be provided to inform Ocean Drive employees about City regulations on hawking, placement of tables and chairs on the sidewalk, and maintenance of the required five-foot pedestrian walkway. After some discussion it was concluded that this type of program would be best managed by the operator community themselves. However, the Task Force urges the City to support such efforts by collaborating with Ocean Drive operators to provide employees with accurate information about City rules and policies.
For instance, the City's Code Compliance Department has successfully conducted training programs for Ocean Drive employees, and is experienced in working with business operators on Ocean Drive.
27.ENCOURAGE SUPPORT OF OPERATOR-DRIVEN POLICE/PUBLICSAFETY INITIATIVE
The business community is embarking on a plan to utilize off-duty police officers to increase police visibility during peak periods on Ocean Drive. We encourage the
City to support such efforts.
28.CONSIDER CREATING A SPECIAL TAXING DISTRICT (I.E.,BUSINESS IMPROVEMENT DISTRICT) TO STREAMLINE THERECEIPT AND EFFECTIVE ALLOCATION OF FUNDS ON OCEANDRIVE.
As was recently approved for Lincoln Road, the Task Force expressed an interest in the City's creation of a business improvement district ("BID") or other special taxing district to assist in paying for desired elements and/or to create a sense of more unified neighborhood purpose around the proposed Ocean Drive improvements. An Ocean Drive BID would create a funding mechanism to stabilize and improve the Drive through promotion, management, marketing, and other similar services. The Task Force believes that the creation of a taxing district will force business owners to take more responsibility for the conditions in the community in which they operate. Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 19 of20
29.EXTEND THE OCEAN DRIVE TASK FORCE FOR A PERIOD OF ONEYEAR.
The members of the Task Force desire to convey their willingness to continue to meet for one year to monitor progress on Ocean Drive. The group believes that continued meetings for a one-year period will provide a forum to convene the Ocean Drive community and will allow for structured follow-up to the Task Force's recommended improvements in the area. Mayor's Ocean Drive Task Force Final Report and Recommendations 1/13/16 Page 20 of20
Page 1
ODTF Recommendation
Administration
1 Implement all recommendations by
11/1/2016 ...
IJ:I Pragress
2 Transfer primary oversight and review Current Process
of sidewalk cafe permits to the Planning
Department.
Status
3 lden:tify Ci:ty ·employee act as a .
.liaison arid to lead the upgrade of
Completed -ACM Toniente & Amy Mehu
OceanOrtV:e:. •·
4 Consider the creation of a special taxing In Progress
district to improve oversight of Ocean
Drive.
S Consider 1-year extension'ofthe Task .
. Force ta monitor implementation of tne
program.
Design
& lnsl:al1 new Cify-specifled low proffle
9 Request direction from the Planning
Department and HPB on uniform rules
awnings,
10 El1minare· real antl artifii:ial food
displays wherev:er vlsi.ble. from the
Completed
Budget Impact Notes
Public Works has maintained
primary jurisdiction and all
sidewalk cafe furnishings is being
reviewed by Planning Department
compliance with design
standards.
Pending a coHective agreement
by Ocean Drive Businesses
addressed as part of the design
guidelines and being
implemented during the 2017
permit renewal pFocess
addressed as part of the design
guidel'ines and being
implemented during the 2017
permit renewal process
Real and artificial food displays· are prohibited, on the right of
way. Any food display on private
property on Ocean Drive that is (i)
visible from the rfghtofway and
{li) installed as a permanent
fixture must first be approved by
Page2
Ocean Drive Task Force Recommendations -Update 2/28/2018
. ·.• OUTF �ecqrrimeiidatiod
Capital Projects
13,14 & 6 Extend the west sidewalk eastward up Pending issuance of G.O. Bonds
to five feet. Specify differentiated color
15& 7
pavers to designate a clear pedestrian
pathway. Explore a more limited
extension of the east sidewalk for
pedestrian usage only.
Install City-specified uniform lighting on In Progress
entire extended west sidewalk. Use
innovative technology to seasonally
optimize lighting for both sea turtles
and tourists.
16 Devote additional Police and Code
Comoliance resources to enforcement.
Completed
Notes
Public Works Comment: Pavers can run $15 -$20/s.f. at ~24,000 s.f. = Design costs have been
~$480,000 appropriated. Remainder of
Option 1: Keep valet parking, remove trees at back of curb, install funding to be apart of the
new sidewalk at back of curb, shift sidewalk cafe areas to the west. upcoming G.O. Bond issuance.
• Clearing area/ remove trees/ old sidewalk/ misc.: 4,700 l.f. x 5 Lf.
x lac/43,560 s.f.@ $30,000/ac = $ 16,200
• Install r\ew red sidewalk 5' wide: 4,700 l.f. x 5' wide@ $6 .7 0/s.f. =
$157,500
Total= $173,700
Option 2: Enlarge sidewalk on west side, remove valet parking on
west side of Ocean Drive, shift sidewalk cafe areas to the west.
• Clearing area/ remove trees/ old sidewalk/ misc.: 4,700 l.f. x 20 l.f.
x lac/43,560 s.f. @ $30,000/ac = $ 65,000
• Install new curb/gutter drainage system: 4,700 l.f. of new curb@
$22/1.f. = $103,500
• New sidewalk in area where parking was: 8' wlde x 4,700 l.f.@
$6 .70/s.f. = $252,000
• Remove/ replace existing red sidewalk cafe sidewalk: 15' wide x
4,700 l.f.@ $6 .70/s.f. = $472,500
• Install new trees: 4,700 l.f. / 50' intervals@ $9,000/tree =
$846,000
• Install new lighting west side of Ocean Drive: 4,700 Lf. / 50'
intervals@ $10,000/light = $940,000
Total= $2,679,000
at minimum $10,000 a pole= 4,700 l.f. / 50' intervals@
$10,000/light = $940,000
For budget consideration for
upcoming fiscal year pending
possible expansion of western
sidewalk
There are now 2 dedicated police
sauads consistim, of a total of 12
Page 3
Ocean Drive Task Force Recommendations -Update 2/28/2018
ODTF Recommendation
Programming
23 Activate Lummus Park as a magnet for
comm.unity andfamHy engagement..
24 Identify concessionaire{s) to implement In progress
regular art and craft shows in Lummus
25;26&.27
Park.
exhibitfonsin.Lummu:s Park.
Activate lurri:mus Park, west of the
dunes, for further athret�c en
Consitfer periqdicear:ly eveni
activatr
Status Budget Impact Notes
Ocean Driv'e Association has hired
an Executive Director who wm
take the lead in planning
programing in Lummus. TCED is
also working on future
activations_
Temp Art Exhibits $100,000 Security and Maintenance, expectation Currently in negotiations with
is to work with galleries to exhibit rotating works
Art/ Crafts Show $100,000
Music Events $80,000
Farmer's Market $-N'o funding required as long as there isn't a rev
share requirement
Marketing $25,000 General Marketing of all programs
Production Fee $50,000 Fee to production company
Total $280,000
Atlantic Studios for an Artisanal
Market Lummus
Installation of new fitness,
E · um.brig to oe instaHed
Page4
Ocean Drive Task Force Recommendations -Update 2/28/2018
·.•CJOTf�ecomn,�ll'datJ()ll
LUDC Additional Recommendations
30 Install plaques within the east sidewalk On hold
that provide historical information on
the 'Contributing' buildings located on
the west side of Ocean Drive.
31 Re�evaluate the design and monitoring Completed
schedule of the existing bathroom
facilities located in Lummus Park.
Cost: $68,034 for 51 Contributing buildings
$1,334/per plaque
Notes
Not approved in 16/17 Fiscal year
budget
Lummus Park has a roving service
Monday-Friday from 7AM to
10PM with dedicated servke on
Saturdays and Sundays from 8AM
to 12AM at:
o 6th Street and Ocean Drive
o 10 th Street and Ocean
o 14th Street and Ocean Drive