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Gehl & Town Square Presentation (with interactive poll responses) 3-26-21Julia Day — Director Olivia Flynn — Designer Jerome Barth — Principal Amanda Wigen — Consultant A Shared Vision for the Miami Beach Art Deco Cultural District — March 26 2021 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Introduction + Icebreaker Welcome! We’re glad you’re here 1 2 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great We have a lot to cover, let’s make it count 3 While we’re here, we ask you to: ➔Mute your mic if not speaking ➔We encourage you to keep video on but it’s OK to turn off if you need to ➔Close open tabs to the side to minimize distractions ➔You will need your phone handy to answer some questions ➔Ask questions with the chat box during the presentation Introduction Gehl — Making Cities for People Town Square — Let’s Make Your Space Great You need your phone handy to participate in this conversation To join via phone — text Oliviaflynn738 to 22333 To join via web — visit pollev.com/oliviaflynn738 4 Introduction Text Oliviaflynn738 to 22333 When you see these slides — text your answer Step 1: Join the session Step 2: Respond to polls as they come up Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 5 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Responses 6 Lummus Park / Ocean Drive Wolfsonian Betsy Hotel Boardwalk Lummus park beach Ocean drive Lincoln road Lincoln road! Lummus Park Lummus park beach Lumus park South point park Collins Belle Isle South point park South Point Park Espanola way Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 7 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Responses 8 I am on the panel Lack of cars, peaceful atmosphere. Diversity, culture Shopping Experience People watching and scenic background Pedestrian street and restaurants Lumpia park-Green space juxtaposed to beach is unique and engenders tranquil emotions South Point Park: Sense of openness, space, nature, view Entertainment, open air enjoyments Open air/connection to OD/Art Deco Open air/connection to OD/Art Deco See art deco architecture Amazing culture Diversity Variety people Calmness and beauty Natural beauty Connection to water Public art walkability, safe, beautiful. Energy, vibe, people Gehl — Making Cities for People Town Square — Let’s Make Your Space Great This is the first of five workshops 9 Introduction March 26 People First Design Street Life & Programming for Ocean Drive / Collins / Washington GEHL + Townsquare Economic Activity Economics - Retail, Tourism & Entertainment Potential Lambert Advisory April 23 Urban Design Urban Design, Open Space, Mobility and Transit Zyscovich / Jungles / Kittelson) May 21 Land Use Zoning and Land Use Zyscovich + Lambert June 18 Identity Branding for Arts, Culture & Entertainment District Zyscovich July 16 This is a follow-up to a previous session! Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Today’s Goals 10 Introduction 1 Identify shared priorities and success criteria to guide this work moving forward 2 Consider effective management models 3 Build awareness for what it means to put people first in the design process Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Agenda 11 Introduction 1 Introductions 15 min Why we are here. What we want to get out of this workshop 2 People First Design 15 min Great places are about people, experience 3 Strategy + Management 15 min How we achieve the qualities of people first places 4 Identifying Priorities 30 min Interactive session with Panel 5 Q&A / Public Comment / Next Steps 15 min Sharpening priorities for moving forward Break 5 min Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Introductions Gehl and Town Square 12 Introductions 13 Gehl We make cities for people We believe that by applying a people-first approach to the planning and design of our cities, we can address some of our cities' most pressing challenges in equity, health, and sustainability and make cities vibrant places where all people are invited to engage and connect. 14 We have worked in over 300 cities around the world Introduction Gehl - Making Cities for People Learn how people actually behave—not how we think they behave User Experience Design We focus on Social + Behavioral Design Introduction Gehl — Making Cities for People B001 Malmo, Sweden 2001 - present Gehl — Making Cities for People The Gehl Way to Masterplanning 18 New Road Brighton, UK 2007–10 Gehl — Making Cities for People Social Furniture, Presidio 2015 - 2016 20 Rosemary Square, West Palm Beach 2019 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Town Square We apply proven management techniques. We help public and private sector setup successful partnerships to offer high quality services to their community. We transform public spaces into people friendly destinations by unifying the approach to landscaping, maintenance, sanitation, security, programming, design and retail leasing to produce an environment pleasing to all. 21 Introduction Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 22 Bryant Park Non-profit & Business Improvement District 100% Partner Managed Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 23 High Line Conservancy 100% partner managed Gehl — Making Cities for People Town Square — Let’s Make Your Space Great What Makes Great Places People First Design 2 24 We know great places when we see them They bring us joy They aren’t just about fancy buildings They prioritize people and experience 29 30 CPH street slide Lower Broadway in Nashville is one of the most visited entertainment streets in the world Gehl — Making Cities for People Case Study 80% of the activity was from people, but 78% of the space was dedicated to cars! 32 An average of 8 pedestrian injuries per year 33 34 And a reduction in jaywalking 35 36 More space for people leads to more invitations to stay Gehl — Making Cities for People Town Square — Let’s Make Your Space Great People first design in Miami Beach: What’s working? What’s not working? 37 People First Design Gehl — Making Cities for People Town Square — Let’s Make Your Space Great There are many human scale streets 38 What’s Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great But also a lot of spaces that prioritize vehicles and make people feel small 39 What’s Not Working Space for peopleSpace for cars Gehl — Making Cities for People Town Square — Let’s Make Your Space Great There are beautiful and active facades 40 What’s Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great But often they’re difficult to access 41 What’s Not Working Where do we cross the street? Where do we go from here? Cars block visual cues to stay and linger Gehl — Making Cities for People Town Square — Let’s Make Your Space Great There is a one of a kind open space with access to the city and the ocean 42 What’s Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great But it lacks quality invitations for spending time 43 What’s Not Working “Yes! Found a patch of shade! I guess I’ll sit on the ground…” Gehl — Making Cities for People Town Square — Let’s Make Your Space Great On paper, it seems there are plenty of bike lanes 44 What’s Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great For people biking, the experience doesn’t feel safe 45 What’s Not Working I’ll stick to the sidewalk! Gehl — Making Cities for People Town Square — Let’s Make Your Space Great This place is a global nightlife destination 46 What’s Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great But the offer of activities is pretty narrow 47 What’s Not Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great And without other invitations, things can get out of hand. Especially on Ocean Drive. 48 What’s Not Working Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Management and Operations How can we lead with our strengths?3 49 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great We’re talking about shaping an iconic neighborhood into a cultural district. (It’s about more than Ocean Drive.) 50 What’s Working Gehl - Making Cities for People Town Square — Let’s Make Your Space Great Make people feel welcome, safe & comfortable. How? Gehl — Making Cities for People Town Square — Let’s Make Your Space Great DR A F T 52 Add varied scale of programming. Small-scale everyday amenities for a local audience, paired with fewer, relevant large events. Embrace diverse user groups. Valued customers coexist peacefully with casual neighborhood users. Set policies that allow public-facing operations to be done by the private sector partner, while the City focuses on large scale operations. Make safety ambassadors the first level of interaction with the public, with reliable support from city services. Gehl - Making Cities for People Town Square — Let’s Make Your Space Great Create a management entity empowered to make decisions. What are the key elements? •Defined district boundaries •Private funding (value capture) •Diverse board composition •Approval and oversight by the City •Independent day to day management and finances Genesis Story PPP Public Sector Manages relationships instead of services •Overall strategy and orientation •Alignment with city policies •Legitimacy in eyes of public •Capital financing and start-up costs •Board presence and long-term accountability •Search (audits…) and Rescue (if necessary) •Right balance of competencies transfer PRIVATE PUBLIC Best of private sector methods with public purpose •Ownership mindset: Discipline & flexible timing in execution •Multi-year budget and fund retention •Even levels of service – countercyclical •Control over staff & no legacy of labor negotiations •Market-based pricing, flexibility of staffing & best price-to-quality ratio procurement •Hyper-local knowledge, bridging different worlds •Project controls & resource optimization •Ability to experiment •Clear responsibilities (metrics) •Public strategy & communication •Information exchange & optimization of processes Locally, there are some existing management entities... But currently... •Not district-wide •Not enough funding •Need broader mandate •City policies restrict ability to conduct flexible operations •None capitalize on Lummus Park Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Vision We want to identify your priorities 4 63 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great How might the Miami Beach Art Deco Cultural District come to life? 64 Vision What is Washington Ave’s unique offer? How do we bring visitors down from Lincoln Road? How do we better connect the west and east sides of Miami Beach? How might Lummus Park become the city’s urban oasis? What is the experience of getting around this neighborhood like? Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Miami Beach’s new cultural district is where I ... _________________ What do you see, hear, and do? 65 Vision Miami Beach’s new cultural district is where I take my granddaughter to see inspiring artwork Miami Beach’s new cultural district is where I go for the best food in the city Miami B e a c h ’ s n e w c u l t u r a l district i s w h e r e I Salsa dance w i t h m y f r i e n d s o n Saturda y n i g h t s Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 66 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Responses 1/2 67 Everything begins with quality of life for residence which you have completely ignored and not included No crap stores (tattoo parlors, tobacco shops) Remove speakers from the street See great architecture Enjoy the betsy Shut down tourist traps No Las Vegas strip shows Walk Go listen to live music, chill Authenticity Cultural heritage tourism generate 30% more revenue than any other kind of tourism Shut down the carnival midway on Ocean Drive and restore the art deco architecture Go for special activations and meet my friends and family Take a walk and see public srt Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Responses 2/2 68 Can bring my kids Place to enjoy proximity to beach but not on beach Go to see architecture and watch the sunset Experience Entertainmt Place to exercise Good dining experiences Have a glass of wine outdoors in the rain Where I shop local Public Art/live music Great food Place to clear my mind Great concerts Gehl — Making Cities for People Town Square — Let’s Make Your Space Great How is this going to happen? We see 5 Key Principles emerging 69 #1. Get specific around invitations — Identify the public life you want on Ocean Drive and make sure tenanting, design, and programming invite for this. #2. Take a district-wide approach — Focus on how Ocean Drive, Washington Ave, Collins Ave and the streets in between can complement each other. #3. Create a management entity -- Create and empower a responsive, flexible management entity. #4. Take a holistic approach to safety — Safety doesn’t just mean extra security. Invest in people and programs that put eyes on the street. #5. Prioritize the human experience — Make people feel comfortable and excited to spend time in the district. Gehl — Making Cities for People Town Square — Let’s Make Your Space Great It’s 2030: Miami Beach’s Cultural District is a world renowned place for people to engage with arts and culture, connect with one another, and be inspired. What got us there? 70 Vision Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 71 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Responses 72 A bit of sacrifice and compromise for the good of all. Comprehensive transportation plan within the MXE Clean, Safe, Pedestrian centric. Unifying. Businesses finally organized a BID on Ocean Drive...! Or City takes over the management. Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Next Steps We’ll bring this input along as we move forward 5 73 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great 74 Next Steps 74 What we hear today will help to further refine the principles to guide the next workshops and Panel Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Questions? 75 Gehl — Making Cities for People Town Square — Let’s Make Your Space Great Thank you! 76