Gehl & Town Square Presentation (with interactive poll responses) 3-26-21Julia Day — Director
Olivia Flynn — Designer
Jerome Barth — Principal
Amanda Wigen — Consultant
A Shared Vision for
the Miami Beach
Art Deco Cultural
District
—
March 26 2021
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Introduction + Icebreaker
Welcome!
We’re glad you’re
here 1
2
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
We have a lot to
cover, let’s make it
count
3
While we’re here, we ask you to:
➔Mute your mic if not speaking
➔We encourage you to keep video on but it’s OK to
turn off if you need to
➔Close open tabs to the side to minimize distractions
➔You will need your phone handy to answer some
questions
➔Ask questions with the chat box during the
presentation
Introduction
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
You need your
phone handy to
participate in this
conversation
To join via phone — text
Oliviaflynn738 to 22333
To join via web — visit
pollev.com/oliviaflynn738
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Introduction
Text
Oliviaflynn738
to 22333
When you see
these slides
— text your
answer
Step 1: Join the session Step 2: Respond to polls as they come up
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 5
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Responses
6
Lummus Park / Ocean Drive
Wolfsonian
Betsy Hotel
Boardwalk
Lummus park beach
Ocean drive
Lincoln road
Lincoln road!
Lummus Park
Lummus park beach
Lumus park
South point park
Collins
Belle Isle
South point park
South Point Park
Espanola way
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 7
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Responses
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I am on the panel
Lack of cars, peaceful atmosphere.
Diversity, culture
Shopping Experience
People watching and scenic background
Pedestrian street and restaurants
Lumpia park-Green space juxtaposed to beach is
unique and engenders tranquil emotions
South Point Park: Sense of openness, space, nature,
view
Entertainment, open air enjoyments
Open air/connection to OD/Art Deco
Open air/connection to OD/Art Deco
See art deco architecture
Amazing culture
Diversity Variety people
Calmness and beauty
Natural beauty
Connection to water
Public art
walkability, safe, beautiful.
Energy, vibe, people
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
This is the first of
five workshops
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Introduction
March
26
People First Design
Street Life &
Programming for Ocean
Drive / Collins /
Washington
GEHL + Townsquare
Economic Activity
Economics - Retail,
Tourism & Entertainment
Potential
Lambert Advisory
April
23
Urban Design
Urban Design, Open
Space, Mobility and
Transit
Zyscovich / Jungles /
Kittelson)
May
21
Land Use
Zoning and Land Use
Zyscovich + Lambert
June
18
Identity
Branding for Arts, Culture
& Entertainment District
Zyscovich
July
16
This is a
follow-up to
a previous
session!
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Today’s Goals
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Introduction
1 Identify shared priorities and
success criteria to guide this
work moving forward
2 Consider effective
management models
3 Build awareness for what it
means to put people first in
the design process
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Agenda
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Introduction
1 Introductions 15 min
Why we are here. What we want to get out of this workshop
2 People First Design 15 min
Great places are about people, experience
3 Strategy + Management 15 min
How we achieve the qualities of people first places
4 Identifying Priorities 30 min
Interactive session with Panel
5 Q&A / Public Comment / Next Steps 15 min
Sharpening priorities for moving forward
Break 5 min
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Introductions
Gehl and Town Square
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Introductions
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Gehl
We make
cities for people
We believe that by applying a people-first
approach to the planning and design of
our cities, we can address some of our
cities' most pressing challenges in equity,
health, and sustainability and make cities
vibrant places where all people are invited
to engage and connect.
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We have
worked in
over 300 cities
around the world
Introduction
Gehl - Making Cities for People
Learn how people actually
behave—not how we think
they behave
User Experience
Design
We focus on Social +
Behavioral Design
Introduction
Gehl — Making Cities for People
B001
Malmo, Sweden
2001 - present
Gehl — Making Cities for People The Gehl Way to Masterplanning 18
New Road
Brighton, UK
2007–10
Gehl — Making Cities for People
Social
Furniture,
Presidio
2015 - 2016
20
Rosemary
Square,
West Palm
Beach
2019
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Town Square
We apply proven management
techniques.
We help public and private sector setup successful
partnerships to offer high quality services to their
community.
We transform public spaces into people friendly
destinations by unifying the approach to landscaping,
maintenance, sanitation, security, programming,
design and retail leasing to produce an environment
pleasing to all.
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Introduction
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 22
Bryant Park
Non-profit &
Business
Improvement District
100% Partner
Managed
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 23
High Line
Conservancy
100% partner
managed
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
What Makes Great Places
People First
Design 2
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We know great
places when we
see them
They bring us joy
They aren’t just
about fancy
buildings
They prioritize
people and
experience
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30
CPH street
slide
Lower Broadway
in Nashville is one
of the most visited
entertainment
streets in the
world
Gehl — Making Cities for People
Case Study
80% of the
activity was
from people,
but 78% of the
space was
dedicated to
cars!
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An average
of 8
pedestrian
injuries per
year
33
34
And a
reduction in
jaywalking
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More space
for people
leads to
more
invitations
to stay
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
People first design in
Miami Beach:
What’s working?
What’s not working?
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People First Design
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
There are many
human scale
streets
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What’s Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
But also a lot of
spaces that
prioritize
vehicles and
make people
feel small
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What’s Not Working
Space for peopleSpace for cars
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
There are
beautiful and
active facades
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What’s Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
But often they’re
difficult to
access
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What’s Not Working
Where do we cross
the street? Where
do we go from
here?
Cars block
visual cues to
stay and linger
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
There is a one of
a kind open
space with
access to the
city and the
ocean
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What’s Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
But it lacks
quality
invitations for
spending time
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What’s Not Working
“Yes! Found a patch
of shade! I guess I’ll
sit on the ground…”
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
On paper, it
seems there are
plenty of bike
lanes
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What’s Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
For people
biking, the
experience
doesn’t feel safe
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What’s Not Working
I’ll stick to the
sidewalk!
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
This place is a
global nightlife
destination
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What’s Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
But the offer of
activities is
pretty narrow
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What’s Not Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
And without other invitations,
things can get out of hand.
Especially on Ocean Drive.
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What’s Not Working
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Management and Operations
How can we
lead with our
strengths?3
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Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
We’re talking
about shaping an
iconic
neighborhood into
a cultural district.
(It’s about more
than Ocean Drive.)
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What’s Working
Gehl - Making Cities for People
Town Square — Let’s Make Your Space Great
Make people
feel welcome,
safe &
comfortable.
How?
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
DR
A
F
T
52
Add varied scale of
programming.
Small-scale everyday amenities
for a local audience, paired with
fewer, relevant large events.
Embrace diverse user groups.
Valued customers coexist peacefully
with casual neighborhood users.
Set policies that allow public-facing operations to be
done by the private sector partner,
while the City focuses on large scale operations.
Make safety ambassadors the first
level of interaction with the public,
with reliable support from city services.
Gehl - Making Cities for People
Town Square — Let’s Make Your Space Great
Create a
management
entity empowered
to make
decisions.
What are the key
elements?
•Defined district boundaries
•Private funding
(value capture)
•Diverse board composition
•Approval and oversight by the City
•Independent day to day
management and finances
Genesis Story
PPP
Public Sector
Manages relationships
instead of services
•Overall strategy and orientation
•Alignment with city policies
•Legitimacy in eyes of public
•Capital financing and start-up costs
•Board presence and long-term
accountability
•Search (audits…) and Rescue (if necessary)
•Right balance of competencies transfer
PRIVATE PUBLIC
Best of private sector methods
with public purpose
•Ownership mindset: Discipline & flexible timing in execution
•Multi-year budget and fund retention
•Even levels of service – countercyclical
•Control over staff & no legacy of labor negotiations
•Market-based pricing, flexibility of staffing & best price-to-quality ratio procurement
•Hyper-local knowledge, bridging different worlds
•Project controls & resource optimization
•Ability to experiment
•Clear responsibilities (metrics)
•Public strategy & communication
•Information exchange & optimization of processes
Locally, there are some existing
management entities...
But currently...
•Not district-wide
•Not enough funding
•Need broader mandate
•City policies restrict ability to conduct
flexible operations
•None capitalize on Lummus Park
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Vision
We want to
identify your
priorities 4
63
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
How might the
Miami Beach Art
Deco Cultural
District come to
life?
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Vision
What is
Washington Ave’s
unique offer?
How do we
bring visitors
down from
Lincoln Road?
How do we better
connect the west
and east sides of
Miami Beach?
How might
Lummus Park
become the city’s
urban oasis?
What is the
experience of
getting around this
neighborhood like?
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Miami Beach’s new
cultural district is
where I ...
_________________
What do you see,
hear, and do?
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Vision
Miami Beach’s new cultural
district is where I take my
granddaughter to see
inspiring artwork
Miami Beach’s new cultural
district is where I go for the
best food in the city
Miami B
e
a
c
h
’
s
n
e
w
c
u
l
t
u
r
a
l
district
i
s
w
h
e
r
e
I
Salsa
dance
w
i
t
h
m
y
f
r
i
e
n
d
s
o
n
Saturda
y
n
i
g
h
t
s
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 66
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Responses 1/2
67
Everything begins with quality of life for residence which you have completely
ignored and not included
No crap stores (tattoo parlors, tobacco shops)
Remove speakers from the street
See great architecture
Enjoy the betsy
Shut down tourist traps
No Las Vegas strip shows
Walk
Go listen to live music, chill
Authenticity
Cultural heritage tourism generate 30% more revenue than any other kind of
tourism
Shut down the carnival midway on Ocean Drive and restore the art deco
architecture
Go for special activations and meet my friends and family
Take a walk and see public srt
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Responses 2/2
68
Can bring my kids
Place to enjoy proximity to beach but not on beach
Go to see architecture and watch the sunset
Experience Entertainmt
Place to exercise
Good dining experiences
Have a glass of wine outdoors in the rain
Where I shop local
Public
Art/live music
Great food
Place to clear my mind
Great concerts
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
How is this going
to happen?
We see 5 Key
Principles
emerging
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#1. Get specific around invitations
— Identify the public life you want on Ocean Drive and make sure
tenanting, design, and programming invite for this.
#2. Take a district-wide approach
— Focus on how Ocean Drive, Washington Ave, Collins Ave and
the streets in between can complement each other.
#3. Create a management entity
-- Create and empower a responsive, flexible management entity.
#4. Take a holistic approach to safety
— Safety doesn’t just mean extra security. Invest in people and
programs that put eyes on the street.
#5. Prioritize the human experience
— Make people feel comfortable and excited to spend time in the
district.
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
It’s 2030: Miami Beach’s Cultural
District is a world renowned place
for people to engage with arts and
culture, connect with one another,
and be inspired.
What got us there?
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Vision
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 71
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Responses
72
A bit of sacrifice and compromise for the good of all.
Comprehensive transportation plan within the MXE
Clean,
Safe,
Pedestrian centric.
Unifying.
Businesses finally organized a BID on Ocean Drive...! Or City takes
over the management.
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Next Steps
We’ll bring this
input along as we
move forward 5
73
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great 74
Next Steps
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What we hear today will help
to further refine the principles
to guide the next workshops
and Panel
Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Questions?
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Gehl — Making Cities for People
Town Square — Let’s Make Your Space Great
Thank you!
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