LTC 293-2021 Rolling Loud Weekend Action Plan, July 23 - 25, 2021MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC#
293-2021
LETTER TO COMMISSION
TO :
FROM :
The Honorable Mayor Dan GMVd Members of the City Commission
Alina T . Hudak, City Manag t_JJ\:l \
DATE : July 15, 2021
SUBJECT: Rolling Loud Weekend Action Plan, July 23 -25, 2021
The purpose of th is Letter to Commission is to provide an overview of the City's activation and
deployment plan for the weekend of the Rolling Loud music festival scheduled for July 23 -July
25, 2021.
Rolling Loud is an event that began six years ago as a one-day festival
in Miami's Wynwood neighborhood . The festival has grown into a three -day affair featuring a
substantial talent base . The festival is now held at Hard Rock Stadium with this year's attendance
estimated at 80,000 per day. According to promoters, the event is sold out and has become one
of the largest three -day music festivals in the world . Historical experience indicates that at the
conclusion of the performances each day, many of the patrons eventually migrate to the City of
Miami Beach for special events , nightclub performances, and afterparties .
Current projections show Miami Beach hotel occupancy is expected to be at least 88% with
professional vacation rentals hovering at 78% and homesharing platforms at 79%. Similarly,
the County's occupancy is predicted at around 80%. The current forecasted occupancy is
higher than Memorial Day Weekend 2021 .
Multiple City departments are working together to implement a comprehensive and coordinated
plan to ensure the safety and enjoyment of visitors and residents alike.
Police Staffing
The Miami Beach Police Department (MBPD) has put together an action plan to provide
increased visibility, presence, and to deter crime throughout the City and the Art Deco Culture
District (ADCD). The Department will be deploying on an Alpha/Bravo schedule beginning on
Friday, July 23 at 6 a.m . and end ing on Monday, July 26 at 8 a.m. The Department will also
enhance the staffing configurations on Thursday, July 22 and on Monday, July 26. Additionally,
approximately 80 Miami -Dade County and Miami Beach Goodwill Ambassadors will once again
be activated within the ADCD beginning on Friday, July 23 through Sunday, July 25.
Traffic Information
Heightened traffic mitigation will also be put into effect throughout the weekend. The 100 and 200
blocks of 5 Street through 15 Street will be closed to vehicular traffic, and Miami-Dade School
Police officers will also be assisting the Department on traffic posts along Collins Avenue . MBPD
personnel will additionally be assigned to all parking garages south of Dade Boulevard .
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To better manage vehicular traffic and potential gridlock issues in the Flamingo Park and South of
Fifth neighborhoods, 6 to 15 streets on the west side of Washington Avenue and 5 Street from
Lenox to Washington avenues will be mitigated to limit traffic into the residential areas. In
addition, a traffic enforcement plan will be in effect each evening from 10 p.m . to 3 a .m. on both
the MacArthur and Julia Tuttle causeways. During these times, those entering the City can expect
delays. Residents are encouraged to utilize the Venetian Causeway if they plan on returning to
the City during these hours.
Parking Information
Between Friday, July 23 through Sunday , July 25 , a flat parking rate of $20 per vehicle will be
imposed in all city parking garages in the ADCD except for access card holders and
residents. No in/out will be permitted .
Additional City Services
The Parks Department will have enhanced staffing at Lummus Park throughout the weekend,
including Park Rangers and Restroom Porters . Additional Sanitation crews will be readily
available to monitor residential neighborhoods and respond as necessary .
Neighborhood Outreach
The Communications team will share the impacts with our residents so they can plan
accordingly. Updated information will be
available at www.miamibeachfl.gov/Trafficlmpacts starting Friday, July 16. The team will also
share communications with each of the impacted Neighborhood Associations via citywide emails,
traffic text alerts and on our social media platforms .
These collective efforts are designed to mitigate traffic woes , enhance public safety, and ensure
the highest quality of life for our residents and visitors.
ATH/RMC/PA/cmrp
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