Resolution 2021-31757 RESOLUTION NO. 2021-31757
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO ALLOCATE
FUNDING IN AN AMOUNT NOT TO EXCEED $1,000,000, FROM THE CITY'S
GENERAL FUND FOR ARTS AND CULTURE PROGRAMMING, AND
APPROVING THE STRATEGIC FRAMEWORK DESIGNED FOR THE
MANAGEMENT AND IMPLEMENTATION OF SUCH PROGRAMING,
INCLUDING THE USE OF FUNDING RESOURCES TO FUND FOURTEEN (14)
MONTHS OF CULTURAL PROGRAMMING FOR THE CITY.
WHEREAS, the City of Miami Beach is recognized, internationally and domestically, for
being one of the most forward thinking municipalities as it pertains to contemporary arts and
culture; and
WHEREAS, a sign of a great city is the strength of its arts and culture vibrancy—arts and
culture are a powerful economic force that act as a magnet for tourism and the overall well-being
of a community; and
WHEREAS, home to the second largest art fair in the world, Art Basel Miami Beach, the
City remains at the forefront as a high-desired program location; and
WHEREAS, In 2021, the City has taken steps to formally position itself as a leading arts
and culture destination by establishing the Art Deco Cultural District; and
WHEREAS, in addition, the Mayor and City Commission, in their continued support of the
reimagining of Miami Beach as a leader in arts and culture, have proposed a significant
investment in funding for arts and culture programming in the City; and
WHEREAS, at the April 30, 2021 Finance and Economic Resiliency Committee (FERC)
meeting, the City Administration provided an update on the status of the CARES Act funds
received by the City in connection with the COVID-19 pandemic, as well as an update on the
status of the funding previously allocated to provide financial assistance to Miami Beach-based
cultural organizations experiencing revenue losses due to COVID-19; and
WHEREAS, based on the discussion at the April 30, 2021 FERC meeting, FERC
recommended that, in addition to the previous funding allocated to provide further funding relief
to cultural organizations in the City of Miami Beach impacted by COVID-19, up to an additional
$1.0 million should be allocated to expand cultural activation and programming in the City; and
WHEREAS, on June 23, 2021, the Mayor and City Commission adopted Resolution No.
2021-31745, adopting, among other things, the fourth amendment to the General Fund, and
authorizing the use of up to 1.0 million of General Fund reserves to expand cultural activation
and programming, as recommended by FERC at its April 30, 2021 meeting; and
WHEREAS, in addition, at the June 23, 2021 City Commission meeting, the City
Administration presented a strategy for the allocated funds to be used to fund fourteen (14)
months of cultural programming for the City.
NOW,THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the Finance and Economic Resiliency Committee to allocate funding in an
amount not to exceed $1,000,000 from the City's General Fund for Arts and Culture programming,
and approve the strategic framework designed for the management and implementation of such
programing, including the use of funding resources to fund fourteen (14) months of cultural
programming for the City.
PASSED and ADOPTED this 23rd day of June 2021.
ATTEST:
Dan Gelber
/73� Mayor
Rafael E. Granado
_'iM�BEq''
City Clerk '�P .;'
;:. ,A y,
IP'ORPORA ETET D 's
.14) APPROVED AS TO
cH 2_^ == FORM& LANGUAGE
& FOR EXECUTION
City Attorney Date
New Business and Commission Requests - R9 N
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: June 23,2021
SUBJECT: DISCUSS THE STRATEGY FOR ALLOCATED FUNDS DESIGNATED FOR
ARTS AND CULTURE PROGRAMMING.
RECOMMENDATION
The Administration recommends the acceptance of the Finance and Economic Resiliency
Committee recommendation to allocate one million dollars in funding from the General Fund.
Funding to be designated for arts and culture programming and the strategic framework for the
management and implementation of such a program.
BACKGROUND/HISTORY
The City of Miami Beach is recognized, internationally and domestically, for being one of the
most forward thinking municipalities as it pertains to contemporary arts and culture. Home to the
second largest art fair in the world,Art Basel Miami Beach, the City remains at the forefront as a
high-desired programming location. In 2021, the City has taken steps to formally position itself
as a leading arts and culture destination by establishing the Art Deco Cultural District.
A sign of a great city is the strength of its arts and culture vibrancy. Arts and culture are a
powerful economic force that act as a magnet for tourism and the overall well-being of a
community. The Mayor and City Commission, in their continued support of the reimagining of Miami
Beach as a leader in arts and culture, have proposed a significant investment in funding for arts and
culture programming.
At the April 30, 2021, Finance and Economic Resiliency Committee (FERC) meeting, FERC
recommended a motion to allocate one million dollars from the General Fund for cultural
programming with the directive to present a high level strategy and framework to the
Commission on how the Administration will distribute the funds. This memorandum provides an
overview of the proposed cultural programming concept with an estimated cost analysis of
funding distribution based on quantity and scale of citywide activations.
ANALYSIS
With the directive to prepare a strategic framework for the arts and culture programming funding,
the Administration proposes the developed Miami Beach Cultural Programming Fund.
Unlike other culture hotspots, the local economy of Miami Beach depends critically on the flow
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of domestic and international visitors who come to enjoy the warm weather, the beach, and the
ocean. Its unique natural setting defines Miami Beach's identity and is a big part of its tourist
appeal. Creative economy activities have been crowded out and have emigrated elsewhere,
while a 24-hour party scene has filled the void. This shift has tarnished the Miami Beach
sophisticated cultural brand cultivated over nearly forty years. The reimagining of the
entertainment district into the Art Deco Cultural District has been implemented to reverse this
trend by transforming Ocean Drive and neighboring streets.
In alignment with the reimagining of Miami Beach as an arts and culture destination, the Tourism
and Culture Department (TCD) will develop the Miami Beach Cultural Programming Fund for
visual and performing arts with an intentional focus on leveraging the arts to impact the vibrancy
of the community while effectively promoting tourism to Miami Beach as well as the City's hotel
industries.
Miami Beach Cultural Programming Fund
The Miami Beach Cultural Programming Fund is a fourteen (14)month program,from July 2021
through September 2022, funded from the City's General Fund. TCD will utilize the
recommended funding for arts and culture programs to support existing and new programs,
including a performing and visual arts festival, Miami Beach OnStage!
The Cultural Programming Fund will perform the following:
1. Collaborate with cultural organizations to optimize impact
2. Utilize public parks as venues for artistic and cultural engagements
3. Leverage the arts for creative placemaking to deal with blighted areas.
4. Enhance the vitality of the Miami Beach creative economy
5. Strengthen culture in Miami Beach neighborhoods and communities
The City of Miami Beach will provide additional cultural arts programs for the Miami Beach
community and tourists by contracting with our cultural anchors and presenters for specific services.
The Miami Beach Cultural Programming Fund will support projects and activities in all disciplines
that provide quality arts and cultural programming to the Miami Beach community. These programs
reinforce the artistic and cultural industry to promote Miami Beach as an exciting, vibrant, and diverse
cultural destination for visitors and tourists. This funding program responds to the increased need for
arts and culture activations in our community and the requests to support them.
Miami Beach OnStage!
The Miami Beach OnStage! Festival will bring cultural programming directly to neighborhoods
around Miami Beach. OnStage! will be Miami Beach's largest free outdoor performing and visual
arts festival, presenting approximately one hundred (100) performances in twelve (12) parks and
locations throughout Miami Beach. Performances will range from music, dance, theater, with
temporary installations serving as a dramatic artistic backdrop. In partnership with our cultural
anchors and presenters,free performances in South, Middle and North beach,will showcase various
performance mediums. Miami Beach OnStage! will connect residents to live cultural experiences in
their own backyard. Welcoming the return of outdoor public events and similar to summertime block
parties, the live music, drama, and visual art performances will be family-friendly and designed for
people to safely gather outdoors and experience cultural activations with family and friends. Miami
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Beach OnStage! encourages attendees to enjoy the arts responsibly. Miami Beach OnStage! is
scheduled from July 2021 through September 2022.
Temporary Art Installations
Citywide festivals and experiences have become platforms to feature public art that occupies a
public stage to bring art to the forefront of civic culture. Because temporary installations often
include a performative aspect, these experiences are wonderful tools for attracting residents
and visitors to Miami Beach. Setting the stage for performing arts activations, temporary
installations have been demonstrated to provide the opportunity for creative placemaking while
helping inspire and providing perspective no matter what subject at hand. Miami Beach
OnStage! Festival will give local arts organizations an opportunity to create experiences for
community members, that do not generally interact with public art.
The Administration has determined specific sites within Miami Beach where temporary art
installations would impact the aesthetic and economy of the surrounding community as follows:
1. Espanola Way between Collins and Washington Avenues
o To encourage pedestrian connectivity between the Ocean Drive and
Espanola Districts.
2. North Beach/Rue Van Dome
o To enhance the aesthetic of this area and attract visitors.
3. Pride Park
o To serve as a focal point of Miami Beach OnStage! by providing an artistic
backdrop for the cultural performances during the run of the program.
Venue Location
Altos de Mar Park North Beach
Canopy Park South Beach
Collins Park Middle Beach
Espanola Way South Beach
Flamingo Park South Beach
Lummus Park South Beach
Normandy Fountain North Beach
North Beach Bandshell North Beach
North Shore Open Space Park North Beach
Pride Park South Beach
SoundScape Park South Beach
Scott Rakow Youth Center Middle Beach
List of 15 Participating Organizations*:
o Bas Fisher Invitational
o Community Arts&Culture
o Cuban Classical Ballet
o Dance Now!
o Florida Grand Opera
o Global Arts
o Jewish Film Festival
o Miami Beach Music Festival
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o Miami Light Project
o Nu Deco Ensemble
o 0, Miami
o South Beach Jazz Festival
o The Rhythm Foundation (Seaside Summer Series)
o Young Musicians Unite
o Peter London Global Dance Company
*Selection for participating organizations is based on the following criteria:
• Successful grant history with the Cultural Arts Council.
• Presented work on Miami Beach for three (3)years or more.
• Proven ability to activate and successfully implement programming in a short time.
• Representative of all artistic disciplines (dance, music, film, opera, visual arts, and
multi-disciplinary).
• Additional organizations will be added as the programming develops.
Additional Funding to Enhance the Culture Crawl Program
Since 2019, the City of Miami Beach has worked alongside some of the world's best cultural
institutions to provide a night of free, unique, and unforgettable experiences. Each October
through May, on every third Thursday of the month, from 6 p.m. to 9 p.m., Miami Beach comes
alive with culture as various institutions and buildings open their doors to provide a view of the
programming offered. From backstage tours, exhibition openings, and free film screenings in
the park, diverse and inclusive programming is provided for residents and visitors alike.A cross-
collaboration between the City, cultural anchors, hotel, and business organizations, including The
Bass, Oolite Arts, The Betsy Hotel, and the Lincoln Road BID, Cultural Crawl, has been an
instant success providing diverse cultural experiences for the community. Additional funding
from the Miami Beach Cultural Programming Fund would enhance the program to include free
performing arts at various locations throughout the City during the run of the program.
Program Budget:
Description Budget
Cultural Performances: Cultural Crawl/OnStage! $470,000
Temporary Art Installations $330,000
Event Producer/Contract Manager $25,000
City Services $30,000
Marketing and PR/Paid Media $75,000
Photography/Videography $20,000
Contingency $50,000
Total $1,000,000
SUPPORTING SURVEY DATA
NA
CONCLUSION
Given the social and economic distress from the COVID-19 pandemic, the need for the arts has
seldom been more significant.Arts organizations in Miami Beach were closed for over a year due to
health and safety concerns and government-mandated restrictions on public gatherings. As Miami
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Beach returns to a new sense of normalcy post-pandemic, the activation of outdoor public spaces in
collaboration with cultural presenters will provide a much sought-after respite for residents and
visitors after a year of being indoors.
The Administration is proposing the Miami Beach Cultural Programming Fund, a fourteen (14) month
program, from July 2021 through September 2022, funded from the City's General Fund. TCD will
utilize the additional funding for arts and culture programs to support existing and new programs,
including a performing and visual arts festival, Miami Beach OnStage! Moreover, the Miami Beach
Cultural Programming Fund will provide an economic boost for cultural organizations as they recover
financially by funding additional programming.
The Administration recommends the approval of the Finance and Economic Resiliency
Committee's recommendation to allocate funding in the amount of one million dollars from the
General Fund designated for arts and culture programming and the strategic framework
designed for the management and implementation of such program, including the use of funding
resources.
•
Applicable Area
Citywide
Is this a"Residents Right Does this item utilize G.O.
to Know" item. pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Tourism and Culture
Page 1831 of 1884
Agenda Item fl 9/V
Date 6-?3-aI
•
M64 Q40.-
ESPANOLA WAY
ASSOCIATION
To: Mayor and Commissioners
From: David Berg,Vice-President&Scott Robins,President—Espanola Way Association
Date:June 11th,2020
Re: Discuss the Strategy for Allocated Funds Designated for Arts and Culture Programming
On Behalf of the Espanola Way Association,we would like to express our support for Lissette Arrogante
and the Miami Beach's Tourism and Culture Department's proposal to allocate$1,000,000 of budgetary
funds for Arts and Cultural Programing in Miami Beach.
As you may recall,we wrote in April for our support for the South Beach promenade and Plaza De Art
Installation. In line with that support,we believe the allocation of funds designated for Arts and Culture
is an important first step in making South Beach a world-renowned arts and culture destination as we
continue to move away from the 'entertainment' image.
Along with Tourism and Cultural Department's other installations as part of R9-M's proposal,a critical
element to the success of this ADCD initiative is to activate Plaza De Espana (the plaza on Espanola Way
and Drexel Ave)with a one-of-a-kind art and culture experience.
Proceeding with the activation of our most beautiful destinations in South Beach and specifically Plaza
De Espana will go along way in delivering an enhanced experience to the new Art Deco Cultural District.
Thank you for consideration.
Respectfully,
F
David Berg,Vice President Espanola Way Association
= RHYTHM FOUNDATION
June 15, 2021
Re: Miami Beach On Stage! Festival
This is a letter of support for the Miami Beach On Stage! Festival planned by the
City of Miami Beach Department of Tourism and Culture.
The Rhythm Foundation has long felt the opportunity and need for summer
cultural tourism in Miami Beach. One of our primary motivations for installing the
canopy at the North Beach Bandshell was to be able to provide year round outdoor
programming.
This year we have launched our first intensive series of events in the month of July
under the "Seaside Summer" framework. We look forward to incorporating these
14 events into the Miami Beach On Stage! program, and expanding the impact of
the Bandshell performances via free live stream.and simulcast offerings.
We believe Miami Beach can becomea very attractive summer destination for
families who vacation in the traditional summer months. Drive - in visitors and
domestic tourism for families is a perfect fit with the amenities we can produce to
showcase in our Miami Beach cultural environment.
We encourage the City of Miami Beach to support effort this as a long-term
investment in Summer Cultural Tourism. There is no doubt we can create a
recognized highlight in the annual summer festival calendar!
Thank y
-407
ames I uinlan, Director
The ythm Foundation, Inc
he Rhythm Foundation is a non-profit organization founded in 1988 to promote international exchange through the presentation of live music.
PO Box 414625, Miami Beach FL 33141 •(305).672-5202 • RhythmFoundation.com
Ocean Drive
association
MEMORANDUM
To: Mayor and Commissioners
Alina Hudak,City Manager
From: Ceci Velasco, Executive Director
Date: June 23,2021
Re: South Beach connectivity Art Installation-support
It is clear that we have the most compelling individual destinations in the country.The return of
international tourism is likely to elevate us further.The Ocean Drive Association has continued to
support the Mayor and Commission's efforts to reimagine Ocean Drive and the Art Deco Cultural
District. We have so much to offer to residents and visitors to Miami Beach that we have not yet
exploited properly.
The contemplated South Beach promenade,connecting Lincoln Road,Drexel, Espanola Way, 14th Place
and Ocean Drive is an idea that is worthy of aggressive pursuit and funding. Proper lighting and signage
will contribute to the creation of one of the great pedestrian promenades in the country.
We are also very excited to learn about the Miami Beach initiative to devote$1,000,000 to arts
programming,currently taking shape under the leadership of the Tourism and Culture Department; it is
of significant importance. While we do not know all of the details,this represents a profoundly
important step in the right direction redefining the brand of the Art Deco Culture District and Miami
Beach more broadly.
We urge the commission to vote favorably to support this very much needed program.
Cc: Rafael Granado,City Clerk
Ocean Drive Association Board
WP N
\:,1\ \A AV:t "r E B II
June 16, 2021
Dear Miami Beach Commissioner
I hope you are having a great Thursday!
The Washington Avenue Business Improvement District (BID believes that a
progressive cultural and arts district will lead to a transformation in Miami Beach
that speaks to the present and the future. Therefore, the BID fully supports R9M
to allocate at least 1 million dollars to enhance our cultural community.
As an advocate for creative thinking and entertainment, the funds will continue to
improve the mission to create a haven for open minds to dream, inspire, beauty,
and nurtures a sense of togetherness.
This philosophy will allow Miami Beach and the BID to create experiences unlike
any other place in the world.
If you have any questions, please feel free to contact me at
Twright@Washavemb.com or 206-383-8386.
Sincerely,
Troy E. wright
Executive Director
Washington Avenue Business Improvement District