Resolution 2021-31759 RESOLUTION NO. 2021-31759
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA,APPROVING A WAIVER OF SPECIAL EVENT FEES
AND CITY SERVICES FEES, IN AN AMOUNT NOT TO EXCEED$93,000, AND
A CASH SPONSORSHIP, IN AN AMOUNT NOT TO EXCEED$20,000, FOR THE
OCEAN DRIVE ASSOCIATION JULY 4, 2021 PROGRAMMING AND
FIREWORKS.
WHEREAS, Ocean Drive draws large crowds, including both residents and visitors; and
WHEREAS, the Ocean Drive Association (ODA) is a 30 year old organization of property
and business owners who gather to attract, engage and retain quality hospitality and family
friendly programming to Ocean Drive; and
WHEREAS, the ODA has approached the City to request City participation in, and
sponsorship of, a July 4, 2021/Independence Day celebration on Ocean Drive and free fireworks
display on the beach, located east of Lummus Park, at 9:00 PM on Independence Day; and
WHEREAS, the 2021 programming will include performances by Miami Beach Music
Festival and fireworks; and
WHEREAS, the economic impact of COVID-19 pandemic has affected the ODA's ability
to secure funding for the annual July 4th/Independence Day event; and
WHEREAS, in previous years, the City has sponsored ODA special event fees, city
services fees and cash; and
WHEREAS,the ODA is requesting the following contributions from the City for this year's
celebration:
1. ODA has represented that the estimated cost of the event production is $40,000;
ODA has secured $20,000;therefore, ODA is requesting a$20,000 sponsorship from
the City; and
2. ODA has requested that the City contribute $93,000 for estimated special event fees
and City services fees; and
WHEREAS, the total estimated costs associated with the 2021 July 4th/Independence
Day celebration on Ocean Drive, including Items 1 and 2, above, are estimated at$113,000.
NOW,THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby approve
a waiver of special event fees and City services fees, in an amount not to exceed $93,000, and a
cash sponsorship in an amount not to exceed $20,000,for the Ocean Drive Association July 4, 2021
programming and fireworks.
PASSED and ADOPTED this 2 3 day of 7k h , 2021.
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City Attorney)_ Date
New Business and Commission Requests-R9 P
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Memb-r th; ity Commission
FROM: Aline T. Hudak,City Mena.-
DATE: June 23,2021
SUBJECT: DISCUSS OCEAN DRIVE ASSOCIATION SPONSORSHIP REQUEST FOR JULY 4, 2021 PROGRAMMING
RECOMMENDATION
The Administration recommends funding the 2021 Ocean Drive July 4th event on Lummus Park in the amount of$113,000.To
include a one-time cash sponsorship of up to$20,000 and the waiver of special event and city services fees in the estimated
amount of$93,000.
BACKGROUND/HISTORY
The Ocean Drive Association(ODA)is a 30 year old organization of property and business owners who gather to attract,engage and
retain quality hospitality and family friendly programming to Ocean Drive.
A key stakeholder in the development and realization of the Art Deco Cultural District,the nonprofit organization collectively works to
improve and maintain a community that attracts residents and domestic and international visitors and tourists.
ODA has a long-term history of partnering with the City to provide inviting, safe and fun programming that keeps the Ocean Drive
community clean, responsible and responsive to the environment and the economics of the city. ODA's programming is completely
for the public benefit and free to residents.
Historically,the City has partnered with ODA to elevate their programming and/or bridge minor gaps in program funding.
ODA is requesting$20,000 sponsorship/financial support and the waiver of special event and city services fees for their July 4,2021
programming-including the Miami Beach Music Festival performance and a fireworks display.Such programming is a valuable tourism
draw and economic engine for the Ocean Drive neighborhood.
ANALYSIS
In 2019, the Ocean Drive Association (ODA),with assistance from the City, sponsored a July 4th concert featuring Miami Beach I
Music Festival.Accompanied by opera singers the evening included a medley of Opera, Broadway and militaryhymns.The evening
was intended to be the inaugural performance for an annual event. In 2020, during the COVID-19 pandemic, the performance was
streamed on the ODA's Facebook page.The ODA has expressed they would like to continue with the momentum of this event that
was well received by both neighboring residents and guests.
The ODA is recreating the 2019 July 4th event with Miami Beach Music Festival and featuring vocalist Loren Allred, the voice
behind the hit song"Never Enough"from the film'The Greatest Showman"at Lummus Park.Patriotic favorites,including"America
the Beautiful,""Stars and Stripes Forever,"and a medley from"The Greatest Showman"will be part of the program.
The ODA has shared that the past year's challenges have proved to be financially difficult for the recovery of businesses.The
economic impact from the COVID-19 pandemic has affected the ODA's ability to secure funding for their annual July 4th event.The
total cost for the production of the event, not including city services,is estimated at$40,000,of which the ODA has secured$20,000.
The ODA is requesting the City match the final$20,000 needed to produce the event and waive the city services costs.
The ODA July 4th event details are as follows:
Talent: Miami Beach Music Festival(45 musicians)Stage:
40'x 40'stage
Hours:7:00 PM to 9:30 PM
Location:Lummus Park,11 Street and Ocean Drive
Run of Show:
9:00 AM-2:00 PM Setup
2:00 PM-6:00 PM Soundcheck/Rehearsal
6:00 PM-7:00 PM Break
7:00 PM-8:00 PM Doors open for seating
8:00 PM-9:00 PM Concert
9:00 PM-9:30 PM Fireworks begin
9:30 PM-11:00 PM Breakdown
Estimated Special Event fees:
• $ 258—Application Fee
• $ 516—Permit Fee
• $ 258—Late Fee
• $57,000-$.26 per sq.ft.
• Plus Taxes and Lummus Park fees.
Given the number of attendees expected,a$10,000-$20,000 security deposit would also be assessed and is not waivable.
Estimated Costs of City Services:
• $31,000—Police
• $2,000—Fire
• $ 500—Sand Shifting
• $ 1,500—Sanitation
As in previous years, the city is hosting the annual Fire on the Fourth event on July 4th in North Beach, with city funded family
friendly programming from noon -9:30 PM including games, music, food, and fireworks at a cost of$75,000. Fire on the Fourth
annually attracts 5,000-7000 residents and visitors and is one of the most anticipated and appreciated events of the year. We are
hopeful the 2021 event will re-energize the North Beach community after the devastating economic impact COVID-19
has had on the surrounding business community..
SUPPORTING SURVEY DATA
TBD
CONCLUSION
The City of Miami Beach hosts the annual Fire on the Fourth event on July 4th in North Beach, at a cost of$75,000, of which is
included in the FY 20-21 adopted budget. The City does not budget for additional July 4th programming outside of Fire on the
Fourth. The COVID-19 pandemic has had a negative impact on residents and businesses throughout Miami Beach. The
Ocean DriveAssociation has shared that the business owners on Ocean Drive have not been able to recover financially and seek
financial assistancefor their July 4`h event.
The Administration recommends funding the 2021 Ocean Drive July 4th event on Lummus Park in the amountof$113,000,to include
a one-time cash sponsorship of up to$20,000 and the waiver of special event and city services fees based on previous events in
the estimated amount of$93,000.
Applicable Area
South Beach
Is this a"Residents Right Does this item utilize G.O.
to Know"item,pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity-Market and promote Miami Beach as a world class arts,culture,and quality entertainment destination.
Legislative Tracking
Tourism and Culture
New Business and Commission Requests - R9 P
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: June 23, 2021
SUBJECT: DISCUSS OCEAN DRIVE ASSOCIATION SPONSORSHIP REQUEST FOR -
JULY 4, 2021 PROGRAMMING AND FIREWORKS.
(ITEM TO BE SUBMITTED IN SUPPLEMENTAL)
SUPPORTING SURVEY DATA
TBD
Applicable Area
South Beach
Is this a"Residents Right Does this item utilize G.O. -
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Tourism and Culture
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