Resolution 2021-31758 RESOLUTION NO. 2021-31758
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING THE PROGRAMMING PLAN
PROPOSED BY TOM BERCU PRESENTS, INC, AND AUTHORIZING THE
IMPLEMENTATION OF THE TOM BERCU PLAN AS A PILOT PROGRAM
DURING SPRING BREAK 2022; SAID PLAN PROVIDING ACTIVATION
OF THE AREA IN AND AROUND LUMMUS PARK AND THE
BEACHFRONT AREAS, FROM 9TH TO 13TH STREETS, FOR A FOUR
(4) WEEK PERIOD, IN AN AMOUNT NOT TO EXCEED $2.4 MILLION;
AND DIRECTING THE CITY'S CHIEF FINANCIAL OFFICER TO IDENTIFY
A FUNDING SOURCE TO COVER THE COSTS ASSOCIATED WITH THE
PILOT PROGRAM, INCLUDING ANY ASSOCIATED CITY SERVICES.
WHEREAS, on October 2, 2020, the City issued a Request For Letters of Interest
(RFLI) to the three companies that are part of the City of Miami Beach pool of event
organizers (IDEKO, Swarm, and Tom Bercu Presents, Inc.); and the pool was asked to
submit proposals on how they could help the City conceive, develop, and implement a
programmatic strategy and activation for the City for Spring Break 2021, during the month of
March, in the area of Lummus Park and the beachfront areas, between 7th and 11th streets;
and
WHEREAS, the purpose of the RFLI was to develop a great concept that the City
could change the narrative of "Spring Break" in Miami Beach; promote Miami Beach as a
world-class city, with unparalleled cultural offerings; and expand on those offerings to bring
an original, large, programming vision to the City during an otherwise high impact period;
and
WHEREAS, on October 19, 2020, the proposal submitted by Tom Bercu Presents,
Inc. ("Tom Bercu"), A Marvelous March in Miami Beach, was selected to create the Spring
Break plan; and
WHEREAS, on November 18, 2020, the City Commission reviewed the Tom Bercu
plan which included:
▪ a proposed location of the events would be directly on the beach, in the
Lummus Park area of Miami Beach, between 7th Street and 11th Street;
• a four long weekend program, from March 4 - March 28, 2021;
• taking place, at a minimum, every Thursday, Friday, Saturday, and Sunday
during the month of March 2021;
▪ focused on engaging crowds of 1000+ during high impact times (3pm —
10pm) on Thursdays, Fridays, Saturdays, and Sundays;
▪ no programming will be approved before 10:00am or after 10pm on any day;
and
WHEREAS, the City Commission referred the Tom Bercu plan to the Finance and
Economic Resiliency Committee (FERC) for review; and
WHEREAS, on December 18, 2020, FERC reviewed the Tom Bercu plan and
recommended that: (1) the City move forward with implementing the Tom Bercu plan as a
pilot plan; (2) the City identify funding to budget approximately $1 million to produce the Tom
Bercu plan; (3) the City expected that Spectra would secure six figure sponsorship funds to
offset programming costs; (4) the Chief Financial Officer should identify a funding source to
cover the cost of programming and City services; (5) the Police Department should identify
the number of colleges/universities for the 2021 spring break schedule; and (6) the plan
should be shared with the Ocean Drive Association; and
WHEREAS, during the January 13, 2021 City Commission meeting, the Commission accepted the
Interim City Manager's recommendation to not implement programming for Spring Break 2021; and directed
City staff to move the programming to 2022; observe the unprogrammed Spring Break 2021 to identify the
appropriate additional City resources and funding needed to produce an engaging, fun and safe Spring
Break in 2022; and submit the findings and programming plan to FERC in June, 2021; and
WHEREAS, using New Year's Eve 2020 as a "test run", where the Ocean Drive
Association scaled back its annual programming, with few special event permits being
issued for New Year's Eve events and the Miami Dade County curfew being in effect, New
Year's Eve 2020 weekend still generated a considerable amount of activity and crowds,
resulting in numerous Code Compliance and the Police Department's incident reports; and
WHEREAS, on June 23, 2021, the Mayor and City Commission considered a
discussion with Action item, entitled "Discuss and Take Action on Spring Break 2022
Program, to Activate the Area in and Around Lummus Areas," the City Administration
recommended that the Mayor and City Commission approve the Tom Bercu plan, Option A,
for Spring Break 2022, which contained the following:
▪ proposed location of events would be directly on the beach, in the Lummus
Park area of Miami Beach, between 7th Street and 13th Street;
▪ a four (4) weekend long program (Thursday — Sunday);
▪ an anchor event would be programmed for the high impact period of the month;
• focus on engaging crowds of 1000+ during high impact times (3pm — 10pm);
• no programming will be approved before 10:00am or after 10pm on any day;
▪ diverse genre with themed weekends (e.g. latin, jazz, reggae, classical, pop,
R&B, etc.);
• programming would include sellable tickets, so the City can monitor anticipated
attendance numbers and explore whether tickets can mitigate traffic issues by
having guests stay within walking distance of the site;
• Spectra has expressed interest in assisting with funding of activation, although no
sponsors have yet been identified; and
City funded at a minimum of$1.4 M plus $1 M + City services; and
WHEREAS, the cost of the proposed Tom Bercu plan for Spring Break 2022 is
estimated to be $1.4 million for the infrastructure component and $1 million for the
programming component; and
WHEREAS, funding for the Tom Bercu plan is not currently budgeted in the FY 2021;
and
WHEREAS, the City would be retaining the services of Tom Bercu through the
issuance of a Consultant Service Order under the master Professional Services Agreement
with Tom Bercu pursuant to the RFLI, so that Tom Bercu may start the process of securing
the artistic talent and other programming elements in time for the Spring Break 2020 event;
and
WHEREAS, based on the foregoing, the Mayor and City Commission approved the Tom
Bercu plan to be implemented during Spring Break 2022 and directed the Chief Financial Officer
to identify funding for the costs associated with the pilot program.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve the programming plan proposed by Tom Bercu Presents,
Inc., and authorize the implementation of the Tom Bercu plan as a pilot program during
Spring Break 2022; said plan providing activation of the area in and around Lummus
Park and the beachfront areas, from 9th to 13th streets, for a four (4) week period, in an
amount not to exceed $2.4 million; and direct the City's Chief Financial Officer to identify
a funding source to cover the costs associated with the pilot program, including any
associated City services.
PASSED and ADOPTED this ,0 day of J" -2021.
ATTEST: 12- 1------___
Dan Gelber, Mayor
Rafael E. Granado, City dlerk
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APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
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City Attorney Date Date
New Business and Commission Requests-R9 0
MIAMI BEACH
OMMISSION MEMORANDUM
TO: Honorable Mayor and Me - . e City Commission
FROM: Alina T.Hudak,City Man.
DATE: June 23,2021
SUBJECT: DISCUSS AND TAKE ACTION ON SPRING BREAK 2022 PROGRAMMING, TO ACTIVATE THE AREA IN AND
AROUND LUMMUS PARK AND THE BEACHFRONT AREAS, FROM 7TH TO 11TH STREETS, WITH THE
FOLLOWING CONDITIONS: 1) THAT THE PROPOSED PROGRAMMING COMES WITHIN A COST OF
$1,400,000; 2) DIRECTING THE CHIEF FINANCIAL OFFICER TO IDENTIFY A FUNDING SOURCE TO FUND
THE PROPOSED PROGRAMMING AND REQUIRED CITY SERVICES,AND 3)DIRECT THE ADMINISTRATION TO
ISSUE AN RFP TO SOLICIT PROPOSALS TO ACTIVATE A MONTH-LONG SERIES OF PROGRAMMING IN
MARCH 2023, 2024,AND 2025 IN LUMMUS PARK AND BEACHFRONT AREAS.
RECOMMENDATION
The Administration recommends the approval to(1) proceed with the preparation and execution of March 2022 programming with
Tom Bercu Productions with a proposed budget of$1.4M, and (2) the preparation and public solicitation for producer sponsored
programming,with city incentives,for March 2023,2024 and 2025.
BACKGROUND/HISTORY
On October 2, 2020,the City issued a Request For Letters of Interest(RFLI)to the three production companies that are part of the
City of Miami Beach pool of event organizers(IDEKO, Swarm,and Tom Bercu Productions).The pool was asked to submit proposals
to conceive, develop, and implement a programmatic strategy and activation for Spring Break 2021, during the month of March,in
the area of Lummus Park and the beachfront areas,between 7th and 11th streets.
The mission was to develop a plan that the City could build upon.The goal was to change the narrative of"Spring Break" in Miami
Beach. The RFLI stated that the City would like to expand on our current cultural offerings by bringing original, large-scale,
programming to the City during an otherwise high impact period.
On October 19, 2020, three (3) proposals were received and, on October 26, 2020, a review committee, including members from
Parks & Recreation, Police, Communications, and the Tourism & Culture Departments, as well as, the City Manager's Office,
reviewed the proposals and selected Tom Bercu Productions'("Tom Bercu")proposal,A Marvelous March in Miami Beach.
Tom Bercu has a wealth of experience with events of this size and scope. Known to Miami Beach for producing the Winter Party and
Miami Beach Pride,the company has also coordinated a number of large multi-day events in San Francisco, Los Angeles, and Las
Vegas. Their proposal for Miami Beach envisions diverse programming that includes culinary experiences, music and performances
(including dance parties and concerts),sustainability activations,wellness,and a number of other fun and exciting elements that should
appeal to a broad audience.
A s COVID-19 impacted the college/university break schedules and many students attended classes virtually, it was difficult to predict,
when(or how many)Spring Breakers would visit the City in 2021.
During the November 18, 2020, City Commission meeting, the City Commission initially reviewed the Tom Bercu proposal that
outlined the use of Lummus Park and beachfront from 7th-11th streets,for four(4)weeks,Thursday-Sunday,from 3pm to 10pm,
with an estimated audience of 1000+. No programming before 10am nor after 10pm on any day. Spectra, the City's sponsorship
agent was brought in to assist with identifying supplemental sponsorship.
The City Commission referred the Tom Bercu plan to the December 18,2020 Finance and Economic Resiliency Committee(FERC)
which recommended that: (1)the City move forward with implementing the Tom Bercu plan (as a pilot program); (2)the City identify
funding to budget approximately $1.1 million to produce the Tom Bercu plan; (3) the City engage Spectra to identify potential
sponsorship opportunities to offset programming costs; (4) the Chief Financial Officer should identify a funding source to cover the
cost of programming and City services; (5) the Police Department should identify the number of colleges/universities spring break
schedules;and(6)the plan should be shared with the Ocean Drive Association.
Prior to the January Commission meeting, data indicated that approximately 503 schools, were expected to be on Spring Break
between Feb 28-April 4,2021.
At the January 13, 2021 City Commission meeting, the Commission accepted the Interim City Manager's recommendation not to
move forward with any programming for Spring Break 2021 and authorized the Interim City Manager to work with Police Department,
Code Compliance,and Chief Financial Officer,to identify additional funding to enhance Police and Code deployment for March and
April 2021. Using New Year's Eve 2020 as a example,the Administration found,that even with COVID-19 restrictions, Miami Beach
attracted a considerable amount of activity and crowds. The Commission directed the Administration (1)defer the Tom Bercu pilot
program to Spring Break 2022, (2) have staff observe an unprogrammed Spring Break 2021, (3) leverage the time to allow for
optimum input in the development of a Spring Break 2022 program,including but not limited to identifying the appropriate additional
resources (and necessary funding) required to maintain an orderly, lawful, fun and engaging Spring Break 2022, and (4) identify
additional funding to enhance Police and Code Enforcement deployment for March and April 2021. Lastly,the Commission directed
the Administration to provide,by June 2021,initial learnings and bring back to FERC for programming for the 2022 Spring Break.
ANALYSIS
As the vaccinations rolled out and the nation started to slowly recover from the impacts of COVID-19, Miami Beach received 1000s
of college student visitors as well as 1000s of other adult visitors during the Spring Break period.
In an effort to reset,the Administration believes it would be prudent to plan for Spring Break for the short-term(2022) and long-term
(2023-2025)and use the opportunity to offer engagements that reflect the narrative and direction that best protects and promotes the
brand of Miami Beach as well as continue to secure our reputation as an international destination.
To do so requires heighten collaboration with city departments and community stakeholders including, but not limited to, the Miami
Beach Convention Center, the Greater Miami Convention and Visitors Bureau (GMCVB), the Miami Beach Visitor and Convention
Authority(VCA), Live Nation, Miami Beach councils, committees and advisory boards, Miami Beach Chamber of Commerce, BIDs
and neighborhood associations, and our neighbors on the other side of the bay-the City of Miami and Miami-Dade County. Likewise,
this is an opportune time to leverage our cultural and art partners. Redesigning a Spring Break plan, after years of"stop and go"plans
will not happen overnight, but the intent is to create a fluid plan that can change over time and potentially incorporate efforts that can
enhance other high impact periods and seasons.
To properly develop potential options,the Administration has researched the following:
2022 Spring Break schedule:
• Miami Dade County Public Schools-March 21-25,2022
• Florida Universities and Colleges
• High impact schools:(AL, DC, GA, IL, MD, NC, NJ, NY, PA,SC, VA and HBCUs)
• Medium impact schools:(Upper East Coast,LA, MS,TN)
Anticipated March 2022 Countywide events:
• 305 Half Marathon
• Dolphins Cancer Challenge
• Miami Music Week
• Miami Ultra Music Festival
• Miami Film Festival
• The Jazz in the Gardens Music Festival
• Carnival Miami at Calle Ocho
Anticipated March 2022 Miami Beach events:
• Winter Party Festival
• FIU Surf&Turf Volleyball
• New Music Miami ISCM Festival
• Winter Music Conference
Budget Analysis and Comparison:
Tom Bercu Productions has advised that a budget of$1.4M would cover infrastructure costs but would limit the caliber of talent.For example,
of a top tier artist Andrea Boccelli performance fee is$1 Million,Sheryl Crow performance fee is$350,000 and Idina Mendel performance fee is
$150,000 not including production costs.
An example of cost of production costs for large scale events similar to Miami Beach Pride that run for one week with various
activations including but not limited to a parade and concert have a budget of$1 Million dollars.
In addition to the costs associated with the production,artistic fees,and city services would need to be calculated and budgeted for.
Available city assets:
• MBCC
• Fillmore
• North Beach Bandshell
• Lummus Park
• Collins Park
• Pride Park
The Administration also spoke with a number of stakeholders to explore potential short-term and long-term options and received the
following feedback:
MBCC - On March 22- 24, 2021, during the Spring Break peak high-impact period, the Convention Center hosted the Jewelry
International Showcase (JIS) reported approximately 3,000 attendees. The success of the event did little to affect or dissuade the
Spring Break crowd.The Convention Center is currently booked for the majority of March 2022.
GMCVB-the GMCVB has committed to co-invest alongside the Miami Beach VCA and the City of Miami Beach on programming
that would be in alignment with the City's priorities for the high-impact month of March 2022.The GMCVB would also leverage their
advertising, public relations,and social media agencies to amplify the March 2022 program messaging. In addition, in partnership with
the Miami Beach Chamber, BIDs, and CRAs,the GMCVB would work on producing micro-marketing campaigns for varying Miami
Beach neighborhoods. The GMCVB will be proactively searching to engage large-scale events that could potentially relocate to
Miami Beach during March and event producers that could establish a multi-year event during said period.
Miami Beach VCA -the VCA offered grant funding opportunity in an amount up to$90,000 and will provide marketing and public
relations efforts towards a March 2022 event. The VCA is currently accepting grant applications for special events, promotions,
activities and festivals for Miami Beach between June 1 and September 30, 2022. The Administration would have to submit their
application during this period grant funding eligibility.
Miami Beach Chamber of Commerce-The Miami Beach Chamber has provided an update on their ongoing efforts to engage a
special event during high-impact weekends. During March 2020, the Chamber's Board of Governor's met with Mojo Concerts, a
subsidiary of Live Nation, to discuss their proposed 2021 North Sea South Beach Music Festival. Due to the COVID-19 pandemic,
the planning for the 2021 the Festival was suspended. On June 1,2021,the Pillar Board met with Mojo Concerts where Mojo Concerts
shared they are prepared to move forward with a three-day-weekend concert in Miami Beach during March of 2023.
Spectra Partnerships -The Spectra Partnerships team has been engaged and briefed on the two(2)options for March 2022,Once
direction from the Mayor and Commission is given,staff will direct Spectra to begin sponsorship discussions for March 2022.
Live Nation-Live Nation is available to produce all-inclusive musical programming for March 2022 contingent on the production budget
allocated.
Accordingly,we are considering two phases:
For Spring Break 2022 Tom Bercu Productions has proposed two options.Option One(1)is consistent with the concept presented by Tom
Bercu Productions for 2021.
Option Two(2),is based on The Mayor and Commission's recent discussions for March programming to focus on classical and jazz
music.
For FY 2023,2024,2025:
Issue an RFP to solicit producers interested in programming Lummus Park during March 2023. Potentially an one (1) year
agreement with a two(2)year renewal options or a three year(3)agreement
• Allows the solicitation of a pool of activation ideas to better leverages CMB resources.
• Accept proposals for 1 week to 1-month activations in March.
• Accept proposal for the highest impact weekends only and smaller activations on the preceding and subsequent weekends.
• Production funded with city incentives ($250k+waiver of permit fees and city services)similar to SOBEWFF and Air& Sea
Show.
• Allows for imbedding branding and potential narrative of MB Spring Break
• Allows for greater sponsorship opportunities because of the multi-year opportunity
• Allows for long-term planning and measurable results.
• Potential options could be sports related(soccer tournaments),health&fitness, music(jazz festival),food,art.
SUPPORTING SURVEY DATA
nfa
FINANCIAL INFORMATION
FY 2022:$1.4-$2.4 million
FY 2023,2024,2025:$250k-$500k
CONCLUSION
The Administration recommends the approval to(1) proceed with the preparation and execution of March 2022 programming with
Tom Bercu Productions with a proposed budget of a minimum of$1.4M,which does not include artistic fees,and city services,(2)the
preparation and public solicitation for producer sponsored programming,with city incentives,for March 2023,2024 and 2025.
Applicable Area
South Beach
Is this a"Residents Right Does this item utilize G.O.
to Know"item,pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity-Balance residents'quality of life with tourism and special events.
Legislative Tracking
Tourism and Culture
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WEEKEND THEMES ! OPTION 1 MUSIC FESTIV
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March 17-20 March 24-27
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THURSDAY FLICKS!
(BOTH WEEKEND OPTIONS)
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- grab a drink and head to the Beach for a fun �'' A.i ;\,: 1 't' `�- '""�• -" re.:
classic movie! Every week is a different movie ''-�' {
according to the weekend's theme! Musicals, - , - t
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OPTION 1 OPTION 2
LGBTQ: POP: LGBTQ: BR())
Birdcage Breakfast Club Birdcage ChicE
Love, Simon LaLa Land Love, Simon West
Priscilia, Queen of Pitch Perfect Victor / Victoria In the
the Desert A Star is Born Mucho Mucho Amor The F
Mucho Mucho Ferris Bueller's Day Off
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SYMPHONIC: INTERNATIONAL: SYMPHONIC: JAZZ
The Pianist Slumdog Millionaire The Pianist LaLa
Fantasia Roma Fantasia Ray
Shine Buena Vista Social Club Shine SomE
Florence Foster The Artist Florence Foster Jenkins The C
Jenkins Mr Holland's Opus
Mr Holland's Opus
www.tor
WEEKEND
CONCERTS !
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Weekend concert series, each weekend will be —
something new and exciting! Pop Rock, The , r " ! .it - a
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**first weekend of March will be in partnership with
Winter Party Festival as they have an approved long
standing event at this time and within this location.
We will augment their current programming with such
events as a Family Picnic, LGBTQ Symposiums, a
Saturday night concert, Movie Night, and other facets
of our proposed programming.
www.tor
OPTION _ SCHEDULE
Weekend One
Destination : LGBTQ (All Ages)
As we are partnering with Winter Party Festival for Weekend One, we will be working alongside their progra
the reach of the LGBTQ audience with including such events as:
- Movie on the Beach
- Family Programming
- An array of LGBTQ artists / live acts to augment their current offering
www.tor
OPTION 1 _ SCHEDULE
Weekend Two - Sample One DaySchedule of
Destination: Pop - A Pop-Tastic Weekend (All Ages)
• 4-5:30p: Stage 1 - Local Pop Act +
Stage 2 - Local Pop DJ
5:30- p: stage i - Local Pop Act +
Stage 2 - Local Pop DJ Accompanied by Local Singer
7-8:30p: Stage 1 - Opening National Act +
Stage 2 - Local Pop Act
8:30-10p: Stage 1 - Headliner +
Stage 2 - Dark
www.tor
OPTION 1 .. SCHEDULE
Weekend Three - Sample One DaySchedule c
Destination:Jazz/Broadway/Classical (All Ages)Weekend
•
4-5:30p: Stage 1 - Jazz Trio +
Stage 2 - Classical Soloist (Pianist, Violinist, Flutist, etc.)
5:30-7p: Stage 1 - Local Musician Upbeat Sunset Set +
Stage 2 - Local Musician Classical Sunset Set
7:00-8:30p: Stage 1 - Opening Act +
Stage 2 - Classical Soloist with Local Singer
8:30-1Op: Stage 1 - Headliner + Stage 2 - Dark
www.tor
OPTION 1 _ SCHEDULE
Weekend Four - Sample One Day Schedule of
Destinatior : Global - International Music Weekend (All Ages)
4-5:30p: Stage 1 - Local Musical Trio +
Stage 2 - World DJ
5:30-7p: Stage 1 - Instrumentals Accompanied by Miami-based Singer +
Stage 2 - World DJ
7-8:30p: Stage 1 - Opening Act +
Stage 2 - Local International Group Performance
8:30-1Op: Stage 1 - Headliner +
Stage 2 - Dark
www.tor
OPTION 1 .... ARTISTS
Weekend One - LGBTQ - Potential Artists
Pet Shop Boys (Est. Cost:
$225,000) •
Erasure (Est. Cost: $50,000)
Deborah Cox (Est. Cost:
$25,000)
*{ = Local Miami Artist
www.tor
OPTION 1 ..... ARTISTS
Weekend Two - POP - Potential Artists
KC & The Sunshine Band (Est. Bryan Adams (Est. Cost: Pat Benatar (E5
Cost: $85,000) $125,000)
** = Local Miam
Kool & The Gang (Est. Cost: Natalie Merchant (Est. Cost:
$65,000) $50,000)
Bel Bil Devoe (Est. Cost: Nile Rogers- Chic (Est. Cost:
$50,000) $125,000)
En Vogue (Est. Cost: $50,000) Gavin DeC raw (Est. Cost:
$120,000)
Babyface (Est. Cost: $115,000)
Vanessa Williams (Est. Cost:
Jewel (Est. Cost: $110,000) $85,000)
www.tor
OPTION 1 _ ARTISTS
Weekend Two - POP - Potential Artists
Kenny "Babyface" Edmonds (Est. Train (Est. Cost: $225,000) The Beach Boy
Cost: $100,000) $175,000
Toni Braxton (Est. Cost:
Jefferson Starship (Est. Cost: $150,000) Santana (Est. C
$30,000)
Chaka Khan (Est. Cost: Matchbox 20 (E
Isley Brothers (Est. Cost: $250,000) $300,00(
$85,000)
GoGos (Est. Cost: $325,000) Barenaked Lad
Goo Goo Dolls (Est. Cost: $250,000
$200,000) Queen + Adam Lambert (Est.
Cost: $500,000)
Sheryl Crow (Est. Cost:
$350,000)
www.tor
OPTION 1 _ ARTISTS
Weekend Three - Symphonic (Broadway) - Potentic
Megan Hilty (Est. Cost: $50,000) Norm Lewis (Est. Cost: $40,000) Jennifer Hudso
Andrew Rannels (Est. Cost: Bernadette Peters (Est. Cost: Miami Beach A
$60,000) $50,000)
Gay Men's Choi
Jeremy Jordan (Est. Cost: Andrea Burns (Est. Cost:
$50,000) $20,000) Miami New Drz
Kristin Chenowith (Est. Cost: Jennifer Holiday (Est. Cost: Light Project**
$150,000) $20,000)
Frost School Of
Idina Menzel (Est. Cost: Audra McDonald
$150,000) ** = Local Miam
Jessie Mueller
Sutton Foster (Est. Cost:
$125,000) Renee Elise Goldsberry
www.tor
OPTION 1 _ ARTISTS
Weekend Three - SSymphonic ( - Potenti
Fundatre, Inc.** Music Festival Orchestra
Miami Beach Arts Trust** Miami Lnarnber Music at FIU**
Gay Men's Chorus** New World Symphony**
Dance Now**
South Beach Chamber **
Ensemble** = Local Miami Artist
South Beach Florida Symphony
Orchestra**
Miami City Ballet**
Frost School of Music at
University of Miami**
www.tor
OPTION 1 ARTISTS
Weekend Three - Symphonic (razz) - Potential A
Gonzalo Rubalcaba Don Wilner** Bob GrauJowsKi`
Esperenza Spalding Buddy Guy Robert Thomas Jr
Roberto Fonseca Taj Mahal and the Phantom Blues Arturo Sandoval**
Band
Orchestra Baobab Jesse Jones Jr.**
Jonathan Butler + Gerald Albright
Michele Rosewoman Ira Sullivan**
Gregory Porter
Alex Acuna Pete Minger'
Septeto Santiaguero of Cuba
Dayme Arocena Brandon Patrick (
William T. Peeples**
Sammy Figueroa The Kanneh-Mast
Melton Mustafa**
John Prine Arsha Kaviani
Billy Rolle **
PJ Morton Nicolas van Poucl
Shabaka Hutchings
Boz Scaggs Nubya Garcia
Kamasi Washington
Kamsai Washington ** = Local Miami A
Christian Scott aTunde Adjuah www.tor
Rita Coolidge
OPTION 1 ARTISTS
Weekend Four - lnternationa1 - Potential Artis
Becky G Dayglow Miguel
Maluma Rei Ami Farruko
Nicky Jam Alka Yagnik Rosalia
Ozuna Rauw Alejandro Juanes
Karol G Shilpi Raj SebastianYatra
Anitta Myke Towers Kany Garcia +Tc
Alaina Castillo J Balvin Victor Manuel
Archangel Olivia Rodrigo Farina
www.tor
OPTION 1 .... ARTISTS
Weekend Four - International - Potential Artis
Bryant Myers Victor Manuel Calibre 50
Fuego Farina Alenjandro Sar
Hozwal J Balvin Santaye
Ivy Queen Piso 21 Ronny J
Jon Z Wisin Jowell & Randy
Los Walters Reik Mau y Ricky
Lunay Banda MS ** = Local Miam
Rafa Pabon CNCO
www.tor
OPTION 2 SCHEDULE
Weekend On - Sample Schedule of Event
Destination: LGBTQ Weekend
As we are partnering with Winter Party Festival for Weekend One, we will be working alongside
their programming to enhance the reach of the LGBTQ audience with including such events as:
- Movie on the Beach
- Family Programming
- An array of LGBTQ artists / live acts to augment their current offering
www.tor
OPTION _ SCHEDULE
Weekend Two - Sample Schedule of Event
Destination Broadway Weekend
Interviews would be conducted by legendary Broadway producer and
Miami Beach resident, Richard Jay-Alexander. The performers would
hold Master class/Workshops at the New World with young talent.
Every Saturday and Sunday would feature fun, family friendly
activities:
- An art project where kids create a Broadway marquis with their
names in lights!
- Tap/Dance/Movement class taught by DANCE NOW!
In addition we might partner with the Wick Theater/Costume Museum
in Boca to do a Theatre Costume Pop Up exhibition in one of the
empty Lincoln Road Store Fronts. The Wick's has an unparalleled
Broadway costume collection that has been featured on The Today
Show, in People magazine and a historic multi-page feature in Vogue
Magazine. The exhibition could run the whole month or March.
www.tor
OPTION 2 ARTISTS
Weekend Tw( - Broadway Potential Artists
Friday Night: Saturday Night: performing Sunday Night:
with The New World
Megan Hilty ($50,000) Symphony: Norm Lewis ($40,00(
Kristin Chenowith ($150,000)
Andrew Rannels ($60,000) Bernadette Peters ($
Idina Menzel ($150,000)
Jeremy Jordan ($50,000) Andrea Burns ($20,0
Sutton Foster ($125,000) Jennifer Holiday ($2(
www.tor
OPTION SCHEDULE
Weekend Three- Sample Schedule of Evei
Destination: Classical Weekend
Interviews would be conducted by world-renowned Artistic Director
of the New World Symphony, Michael Tilson Thomas.
The performers would hold Master class/Workshops at the New
World with young talent.
Every Saturday and Sunday would feature fun, family friendly
activities:
- Kids and parents would be treated to an Instrument Petting Zoo
held by the Miami Classical Music Festival where they touch and try
a variety of instruments.
- Local Opera Company Opera Atelier would present their Family
Friendly opera based on THE LITTLE PRINCE
Possible Partnership with Young Arts Association
www.tor
OPTION 2 _ ARTISTS
Weekend Three - Classical Potential Artists
Friday Night: Saturday Night: Neil
Nelson (Vocalist)
Helene Andrea ($15,000)
Grimaud (Pianist) Bocceli (Vocalist
($20,000) Miami Resident) Blake
($TBD) Pouliot (Violinist)
($15,000)
Brandi
Sutton (Vocalist) Josh
($25,000) Groban (Vocalist) Robert
($300,000) DeMaine (Cellist)
($20,000)
Rolando
Groscars (Classical II Divo (Tenor Group)
Guitarist) ($2,000) ($150,000)
Sunday Night:
www.tor
OPTION 2 SCHEDULE
Weekend Four- Sample Schedule of Even
Destinatio : Jazz Weekend
•
Interviews would be conducted by international jazz/pop
vocalist Nicole Henry and WBNA Jazz Radio.
The performers would hold Master class/Workshops at the New
World with young talent.
Every Saturday and Sunday would feature fun, family friendly
activities:
- Art Activity where kids and parents listen to music and
interpret it in colors.
- Jazz themed Dance/Movement class taught by DANCE NOW
Possible Partnership with Blue Note Foundation
Possible Partnership with WBNA Radio 88.9
www.tor
OPTION 2 ARTISTS
Weekend Four - Jazz Potential Artists
Friday Night: Saturday Night: Sunday Night:
Nicole Henry (Vocalist) Herbie Regina Carter ($100,(
($6,000) Hancock ($200,000)
Terence
Nicolas King (Vocalist) Diana Krall (Pianist/Vocalist Blanchard (Trumpet
($5,000) ($200,000) Composer) ($65,00C
Rolando Groscars (Jazz Michael Buble ($300,000) Wynton Marsalis($6C
Guitarist) ($2,000)
www.tor
Destination : Miami - Local Artists Spot
Gloria Estefan Barry Gibb Iggy AzalE
Ricky Martin Flo Rida Victor Ma
Phil Collins Camila Cabello Steve Aok
Mark Anthony Jason Derulo Cheyenne
KC and the Sunshine Band Pitbull Debby Ha
Deborah Cox Enrique Iglesias Jon Secac
Romeo Santos Sean Kingston
www.tor
TASTY
SUNDAYS !
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The weekend is winding down, so lets finish it
out with a city-wide dine-a-round. Each week, 1°
a variety of restaurants will be featured as the
week's "Tasty Sunday". A specialty tasting
menu paired with wine will be the talk of the
town. Every Sunday is a different group of r •.
restaurants so tourists and locals alike will get a ,,
delicious new experience each week!
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SPORTS UNDER THE SUN
(BOTH WEEKEND OPTIONS)
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Playing on the beach under the blue
skies of Miami is a great way to spend ii
nthe weekend. We will partner with with =.. , - -
Gyms and Sport Clubs to offer a program *' ': '- f
that caters to everyone's inner Richard `_._”
Simmons! Options can include ii. • '
Volleyball, Yoga, Bootcamp, Zumba, r
Sunset Spin... March in Miami Beach is all '..
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about the outdoors! _ {
www.tor
ZEN VILLAGE
(BOTH WEEKEND OPTIONS)
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The Yogattitude Zen Village, will offer a ► , \' -
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variety of holistic activities for the entireI, ', �. -----family, activities that promote balance, peace t ;4 r' . =, 4t't
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Some of the daily activities at the Y-Zen '""• �,,;'.
Village include: Yoga classes for adults and 4_,--*--
kids,
meditation, breathework, pilates, body
movement, functional calisthenics, soundatill„;,, ri 2.1”. i
therapy, drums sessions, mandala making, !^` -• , . \,...4t. -.00?-4
beach & park clean up, workshops and
special guests talks. - ` - �--j -
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www.tor
BUT WAIT
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(BOTH WEEKEND OPTIONS) ?irk, -
Every weekend, a plethora of other fun activities will Photo Ops - Everyone loves a good picture for their social
take place loam bpm, media - with this in mind we propose to design and build 3
Art Wall Miami Beach is known for its great art, so for different photo moments that will be spread through the 111P1
event area and allow guests and locals to get that selfie
each weekend, we will erect either a plywood wall for moment with their spring break friends. Oversized MIAMI
spray paint, or a for black surface for chalk drawing BEACH letters... An installation of dozens of flamingos on
series of 4'x 8' plywood pieces 8' tall and up to 80' the beach... An art deco inspired backdrop... (�
long. We will have a monitor there to hand out spray
paint or chalk and let's see what kind of cool mural Sponsor Lounge - A "presenting Sponsor" will host a chill
could be created. area for guests to relax with its own stage for a DJ, kiddie
Jam Sessions - This activation sees various parts of pools filled with water to cool off in, and lounge furniture to
take a break from the bustle of activity of the weekend.
Miami beach set up with different musical instruments.
Locals and visitors are encouraged to play the Beach Volleyball - The Volleyball Courts are in full swing
instruments and create an almost busker like with pick-up games of Volleyball throughout the day!
atmosphere where crowds can enjoy the music and
the talent of locals. Instruments include Piano, Guitars, Roaming and Pop Up Performers - Pop Up Performances
Drum Kit and various percussion pieces along Ocean Drive and the Boardwalk surprise and Delight
guests as they walk by! ,. t_.';
Kids Zone - Kids of all ages and their families will have -
a plethora of art, music, education, and all around fun
in the Kids Zone.
www.tor
BUT WAIT . . . THERE'S MORE !
(BOTH WEEKEND OPTIONS)
TED-type talks
- Workshops + Learning Series
- Q&As with Well- Known Liassicai Artists (Either on
the line-up or not)
- Panel Discussions
- Town Halls with Local Dignitaries
- Children's Story Hour
- Comedy Sets from Local Comedians
- Spoken Word Performances
GENERAL LAYOUT
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SUSTAINABILITY
Here is how we have shaped our business and events to that standard.
Sustainability Initiatives & Operations:
We are committed to sustainable practices as it applies to the services that will be provided for this REP. We always do. -
not a new idea for TBP.
Environmental Sustainability: While the core of our business is performed digitally, we also ask suppliers for environme
friendly equipment. From energy saving lighting, natural lighting, and LEDs to green power generosity, solar, sustainablE
plastics and recyclable dishes, cups and more we strive to leave as light of a footprint as possible. That also extends into
shipping and warehousing.
Sustainable Transportation: Many of our suppliers have switched over to more efficient and green hybrid engines. We a
encourage the use of low emission and hybrid vehicles, and ride sharing for guest transportation.
Sustainable Event Operations: We encourage all of our clients to take advantage of the sustainable options such as nor
plastic or reusable plastics, choosing eco-friendly and Green-Star Certified venues, recycling sorting, reusable items. One
further takes us into menu design, locally sourced ingredients, and food waste management. We support them all.
Small Business Utilization: We strive to work with small businesses, and very often those that are disadvantaged or min
as well as locally owned businesses in the communities where we operate. We want everyone to thrive - and in order fot
to happen - collectively, we all have to do our part.
Waste and Extra: Why not donate food to charity or a homeless shelter? Left over plants can cheer up the elderly in a si
or legacy community. Extra resources can be donated to schools for education. First, we look to eliminate waste, and
secondarily, if there is any left-overs - that we utilize them to benefit someone else in the best way possible.
Together, we can ensure that each and every event we produce leaves the the world a better place than how it was befc
www.tornbera
IMPACT
Traffic- Large scale events on Miami Beach are nothing new to us. We work well with local police and traffic control to
the best routes to the event, as well as around the commercial and residential areas. We work with the Parking Departr
reserve the appropriate number of parking meters, and we have thought through the appropriate number of Beach Acc
Vehicle Passes for our production vehicles. As well, we provide parking off site for our staff and crew.
Hotel Rooms Sales- We have been working with multiple hotel properties for years, and always include them in our pla
they can incentive their guests with event pass packages. Many of the properties, in return, hold sanctioned smaller eve
bolster the overall weekend experience.
Crowd Control - We LOVE the Miami Beach Police Department. For 20+ years they have kept our events safe and
manageable. From escorting our production vehicles onto the beach, to working with our security teams to keep guesi
and crowds in check, to guarding our financial team when they go to the bank for cash - it's a perfect partnership!
Contactless Ticketing - Our ticketing partner uses contactless ticketing for event passes and drink sales so as to minimi
lines and reduce Covid exposure.
Miami Beach Culture- March 2021 encapsulates the entire Tourist Season for Miami Beach into one fun-filled month. E
week offers a plethora of cultural and fun things - all packed into one weekend!
Covid Issues - As guidelines are ever-changing, our events can adapt to the current safety measures. Every activity can k
enjoyed wearing a mask and are outdoors - most can be attended at a socially acceptable distance, crowd controlled, a
flexible for other measures that may be mandated by the State or City including temperature taking and instant testing
available).
www.tomberci
SPONSORSHIP OPPORTUNITIES !
IN PARTNERSHIP WITH SPECTRA PARTNERSHIPS
Potential Revenue Sources include :
Sponsorship
Ticket Sales
Drink Sales
Beach Locker Rental
Options:
VIP Platform Access
VIP Cabanas
Carnival Ride and Game Tickets
www tor
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projects,. Our team along with many established '�
subcontractors and partners with whom we have M u n 2 Miami , FL
developed long-lasting relationships have produced a
plethora of different events together. These are just a
few. Separate bios with individual qualifications follow
below. As well, our work can be viewed at
www.tombercupresents.com
It is our mission to provide the highest standards of,
customer service, creativity, return on investment, and ,, _ 2,-'!ii,
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production value to you—our client and partner—while •' �`` „ , ,,.....1
assisting you in creating event solutions that solidify your � , .�` '� .- i 4 ,”
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