Resolution 2021-31793 RESOLUTION NO. 2021-31793 -
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AT ITS JUNE 11, 2021
MEETING,AND APPROVING THE CITY'S SPONSORSHIP OF THE 2021 MIAMI
BEACH PRIDE FESTIVAL, WHICH WILL TAKE PLACE FROM SEPTEMBER
10, 2021 THROUGH SEPTEMBER 19, 2021, IN THE TOTAL AMOUNT NOT TO
EXCEED $218,893.25, WHICH INCLUDES A CASH SPONSORSHIP IN AN
AMOUNT NOT TO EXCEED$188,000,AND WAIVER OF SPECIAL EVENT AND
CITY SERVICES FEES, IN AN AMOUNT NOT TO EXCEED $30,000; AND
FURTHER, AUTHORIZING THE CITY MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT WITH THE EVENT ORGANIZER, MIAMI BEACH
PRIDE, INC.
WHEREAS, Miami Beach Gay Pride brings people together to recognize and celebrate
members of the lesbian, gay, bisexual, and transgender ("LGTBQ") community, as well as their
friends, allies, and supporters in celebration of the LGTBQ community; and
WHEREAS, Miami Beach Gay Pride celebrates Miami-Dade County's LGTBQ
community with week-long festivities along Ocean Drive and draws big crowds — in 2019, the
Miami Beach Pride Festival drew over 140,000 attendees; and
WHEREAS, since 2009, the Miami Beach Gay Pride has taken place in Lummus Park,
between 11th and 14th Streets during the month of April; and
WHEREAS, due to the COVID-19 pandemic, the 2021 Miami Beach Gay Pride
celebrations will take place from September 10, 2021 through September 19, 2021 in Lummus
Park between 11th and 14th Streets, and Ocean Drive; and
WHEREAS, at the June 11, 2021, Finance and Economic Resiliency Committee
("FERC") meeting, the City Administration presented the recommendation for event sponsorship
for the 2021 Miami Beach Pride to remain the same as the previous year, in the amount of
$218,893.25; and
WHEREAS, based on the discussion at its June 11, 2021 meeting, FERC accepted the
City Administration's recommendation, and recommended a cash sponsorship in an amount not
to exceed $188,000, and a waiver of special event and City services fees in an amount not to
exceed $30,000; and
WHEREAS, the Mayor and City Commission accept the recommendation of FERC from
its June 11, 2021, and authorize the City Manager to execute a sponsorship agreement with the
event organizer, Miami Beach Pride, Inc.
NOW,THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept
the recommendation of the Finance and Economic Resiliency Committee, at its June 11, 2021
from September 10, 2021 through September 19, 2021, in the total amount not to exceed
$218,893.25, which includes cash sponsorship in an amount not to exceed $188,000, and waiver of
special event and City services fees, in an amount not to exceed $30,000; and further, authorize the
City Manager to execute a sponsorship agreement with the event organizer, Miami Beach Pride, Inc.
PASSED and ADOPTED this o2pday of 711(y- , 2021.
ATTEST:
Sitiz Dan Gelber, Mayor
Rafael E. Granado, City Clerk
,-
fl Coni' O AIR
—47APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
— lC---24
City Attomeyo Date
2 '
Resolutions-C7 AG
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: July 28, 2021
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AT ITS JUNE
11, 2021 MEETING, AND APPROVING THE CITY'S SPONSORSHIP OF
THE 2021 MIAMI BEACH PRIDE FESTIVAL, WHICH WILL TAKE PLACE
FROM SEPTEMBER 10, 2021 THROUGH SEPTEMBER 19, 2021, IN THE
TOTAL AMOUNT NOT TO EXCEED $218,893.25, WHICH INCLUDES A
CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $188,000, AND
WAIVER OF SPECIAL EVENT AND CITY SERVICES FEES, IN AN
AMOUNT NOT TO EXCEED $30,000; AND FURTHER, AUTHORIZING THE
CITY MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE
EVENT ORGANIZER, MIAMI BEACH PRIDE, INC.
RECOMMENDATION
The Administration recommends that the Mayor and Commission adopt the Resolution accepting the
recommendation of the Finance and Economic Resiliency Committee, at its June 11, 2021 meeting,
to approve sponsorship of the 2021 Miami Beach Pride Festival in the total amount not to exceed
$218,893.25, which includes a cash sponsorship an amount not to exceed $188,000 (included in the
FY 20-21 adopted budget) and waiver of special event and city services fees in an amount not to
exceed $30,000, and authorizing the City Manager to execute a sponsorship agreement with the
event organizer, Miami Beach Pride, Inc.
The Administration further recommends, consistent with similar agreements that the City of Miami
Beach Tourism and Culture Department(TCD)have full line of sight and approval of the Main Stage
headlining talent and Miami Beach Community Stage talent, including artist name, contract details
and insurance clauses. The event organizers must also provide TCD with measurable hotel room
• bookings, including, but not limited to booking codes or hotel room contracts (or other previously
agreed to hotel room tracking), in addition to a dedicated marketing plan with the purpose of
national/international reach in order to make the Miami Beach Pride Festival a tourist destination.
BACKGROUND/HISTORY
At the City Commission meeting on May 26, 2021, the Mayor and City Commission referred a
discussion to the Finance and Economic Resiliency Committee (FERC)to discuss funding for
the 2021 Miami Beach Pride Festival. This memorandum provides an overview of past City
Page 809 of 2012
funding and an update on the request by Miami Beach Gay Pride (the Event Organizer),
including but not limited to funding, sponsorships and special event fee and city services
waivers for the 2021 event.
Miami Beach Gay Pride (the Event) brings people together to recognize and celebrate
members of the lesbian, gay, bisexual, and transgender("LGBTQ") community, as well as their
friends, allies, and supporters in celebration of the LGBTQ spirit and culture.
Since 2009, the Miami Beach Gay Pride Festival, has taken place in Lummus Park, between
11th & 14th streets during the month of April. This annual public and fundraising event benefits
the South Florida LGBTQ community.
During the July 2, 2018 City Commission meeting, the Mayor and Commission referred a
discussion to the July 13, 2018, Finance and Citywide Projects Committee (FCWPC) to
discuss the waiver of special event fees in an amount of$30,893.25 for the 2019 Event.
The special event fees represent$250.00 in application fees, $500.00 in permit fees, $5,250 in
vehicle beach access passes, $10,911 in square footage fees, $5,405 in Police Administrative
fees, and $8,577.25 in Lummus Park user fees,for a total waiver of$30,893.25.
At the July 13, 2018 FCWPC meeting, the Event Organizer, in addition to requesting the City
waiver of special event fees of $30,893.25, requested the City to provide a cash sponsorship
for the Event in the amount of$73,000 to support third party vendor costs. The FCW PC moved
the item referred to the City Commission with a favorable recommendation of waiver of special
event fees and cash sponsorship for the 2019 Event in an amount of up to $103,893.25 for
Commission approval.
At the October 17, 2018 City Commission meeting, the total City sponsorship of $103,893.25
was approved by the Mayor and Commission for the 2019 Event.
At the July 17, 2019 City Commission meeting, the sponsorship of 2020 Miami Beach Pride
was referred to the July 19, 2019 FCWPC meeting.At the July 19, 2019 FCWPC meeting, the
item of Miami Beach Pride sponsorship was discussed. The FCWPC deferred the item to the
following FCWPC meeting to take place on July 31,2019.
At the July 31, 2019 FCWPC meeting, the following sponsorship points were discussed and
recommended to the Mayor and Commission for approval:
-$73,000 Cash Sponsorship (aligned with 2019 funding)
-$25,000 Sponsorship for Ferris Wheel (aligned with 2019 funding).
-$90,000 Sponsorship for Sunday Entertainment(additional 2020 entertainment funding)
Total -$188,000 Total Cash Sponsorship Package.
Historically, Pride also receives fee waivers in the following amount$30,893.25 broken out
as follows:
Application Fee-$250.00
Permit Fees -$500.00
Vehicle Beach Access-$5,250.00
Page 810 of 2012
Square Footage Fees -$10,911.00
Police Administrative Fees -$5,405.00
Lummus Park User Fees-$8,577.25
Total -$30,893.25
The total sponsorship package including cash sponsorships and fee waivers for Miami Beach
Pride Festival 2020 totaled $218,893.25.
Due to the COVID-19 Pandemic, the 2020 the Event was cancelled within two weeks of the
scheduled date. The Festival held smaller events including the rainbow flag raising ceremony at
Miami Beach City Hall and the Pulse Nightclub Remembrance ceremony at 1111 Lincoln Road.
Funding disbursed for the cancelled 2020 Event to cover expenses incurred was in an amount
of$70,000.00. The event organizer provided documentation.
On February 16, 2021, staff met with Miami Beach Gay Pride event organizers where they
announced the 2021 Event would be rescheduled to September 10 -19, 2021 on Lummus Park
between 11 - 14 Streets and Ocean Drive. The event organizers proposed a Co-Presenting
sponsorship opportunity for the City in the amount of$250,000 (proposal attached)as follows:
Miami Beach Pride City of Miami Beach 2021 Partnership Proposal
$250,000-Co-Presenting Sponsor Cost Breakdown:
-$75,000 COVI D-19 Safety Measures
-$100,000 Stage Talent
$30,000 Shuttle Services
-$10,000 Public Lockers
-$25,000 Miami Beach Community Stage
*Total Supporting Costs -$250,000
*Total does not include estimated city services in amount based on previous events of$30,000.
ANALYSIS
At the June 11, 2021, Finance and Economic Resiliency Committee (FERC)meeting, the staff
presented the item to the Committee and recommended the event sponsorship remain in the
same amount as the previous year, of $218,893.25. Due to budgetary restraints, staff did not
recommend the $250,000 requested by the Event Organizer for the 2021 event. FERC.
discussed the item, and included a directive for staff to discuss with the Event Organizer the
option to host the event during March 2022 as an incentive for additional funding. FERC moved
the item referred to the City Commission with a favorable recommendation a waiver of special
event and city services fees and a cash sponsorship for the 2021 Event in an amount not to
exceed $218,893.25 for Commission approval.
-$188,000 Cash Sponsorship
-$30,000 Waiver of special event and city services fees
-Total Sponsorship$281,893.25
SUPPORTING SURVEY DATA
Page 811 of 2012
TBD
Amount(s)/Account(s):
The cash sponsorship of$188,000 is included in the FY 20-21 adopted budget.
CONCLUSION
Since 2009, Miami Beach Gay Pride celebrates Miami-Dade County's LGTBQ community with
week-long festivities along Ocean Drive. In 2019, the Miami Beach Pride Festival drew over
140,000 attendees.
The Administration agrees with the FERC recommendation at their June 11, 2021 meeting, to
approve the sponsorship of the 2021 Miami Beach Pride in an amount not to exceed
$218,893.25.
Applicable Area
South Beach
Is this a"Residents Right Does this item utilize G.O.
to Know" item.pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity-Balance residents' quality of life with tourism and special events.
Legislative Tracking
Tourism and Culture
Sponsor
Commissioner Michael Gongora
ATTACHMENTS:
Description
❑ Exhibit A- FERC Miami Beach Pride 2021 Memorandum
D Exhibit B-2021 Gay Pride Partnership Package
❑ Resolution
Page 812 of 2012
•
NEW BUSINESS 12.
MIAMI BEACH
COMMITTEE MEMORANDUM
TO: Finance and Economic Resiliency Committee Members
FROM: Aline T.Hudak, City Manager
DATE: June 11,2021
SUBJECT: DISCUSSION REGARDING THE 2021 MIAMI BEACH PRIDE FUNDING
HISTORY:
At the City Commission meeting on May 26, 2021, the Mayor and City Commission referred a discussion to the Finance and Economic
Resiliency Committee(FERC)to discuss funding for the 2021 Miami Beach Pride Festival.This memorandum provides an overview of past City
funding and an update on the request by Miami Beach Gay Pride(the Event Organizer), including but not limited to funding,sponsorships and
special event fee waivers for the 2021 event.
Miami Beach Gay Pride brings people together to recognize and celebrate members of the lesbian, gay, bisexual, and transgender
("LGBTQ")community,as well as their friends,allies,and supporters in celebration of the LGBTQ spirit and culture.
Since 2009,the Miami Beach Gay Pride Festival (the"Event"),has taken place in Lummus Park, between 11th&14th streets during
the month of April.This annual public and fundraising event benefits the South Florida LGBTQ community.
During the July 2, 2018 City Commission meeting, the Mayor and Commission referred a discussion to the July 13, 2018, Finance
and Citywide Projects Committee (FCWPC) to discuss the waiver of special event fees in an amount of$30,893.25 for the 2019
Event.
The special event fees represent $250.00 in application fees, $500.00 in permit fees, $5,250 in vehicle beach access passes,
$10,911 in square footage fees, $5,405 in Police Administrative fees, and $8,577.25 in Lummus Park user fees, for a total waiver of
$30,893.25.
At the July 13, 2018 FCWPC meeting, the Event Organizer, in addition to requesting the City waiver of special event fees of
$30,893.25, requested the City to provide a cash sponsorship for the Event in the amount of$73,000 to support third party vendor
costs. The FCWPC moved the item referred to the City Commission with a favorable recommendation of waiver of special event
fees and cash sponsorship for the 2019 Event in an amount of up to$103,893.25 for Commission approval.
At the October 17, 2018 City Commission meeting, the total City sponsorship of $103,893.25 was approved by the Mayor and
Commission for the 2019 Event.
At the July 17, 2019 City Commission meeting, the sponsorship of 2020 Miami Beach Pride was referred to the July 19, 2019
FCWPC meeting.At the July 19, 2019 FCWPC meeting, the item of Miami Beach Pride sponsorship was discussed.The FCWPC
deferred the item to the following FCWPC meeting to take place on July 31,2019.
At the July 31, 2019 FCWPC meeting, the following sponsorship points were discussed and recommended to the Mayor and
Commission for approval:
-$73,000 Cash Sponsorship(aligned with 2019 funding)
-$25,000 Sponsorship for Ferris Wheel(aligned with 2019 funding).
-$90,000 Sponsorship for Sunday Entertainment(additional 2020 entertainment funding)
Total-$111,000 Total Cash Sponsorship sg.
Historically, Pride also receives fee waivers in the following amount$30,893.25 broken out as follows:
Application Fee-$250.00
Permit Fees-$500.00
Vehicle Beach Access-$5,250.00
Square Footage Fees-$10,911.00
Police Administrative Fees-$5,405.00
Lummus Park User Fees-$8,577.25
Total-$ 0,893.25
Page 813 of 2012
The total sponsorship package including cash sponsorships and fee waivers for Miami Beach Pride Festival 2020
totaled$218,893.25.
Due to the COVID-19 Pandemic, the 2020 the Event was cancelled within two weeks of the scheduled date. The Festival held
smaller events including the rainbow flag raising ceremony at Miami Beach City Hall and the Pulse Nightclub Remembrance
ceremony at 1111 Lincoln Road.
Funding disbursed for the cancelled 2020 Event to cover expenses incurred was in an amount of$70,000.00. The event organizer
provided documentation.
ANALYSIS:
On February 16,2021,staff met with Miami Beach Gay Pride event organizers where they announced the 2021 Event would be rescheduled to
September 10 -19, 2021 on Lummus Park between 11 - 14 Streets and Ocean Drive. The event organizers proposed a Co-Presenting
sponsorship opportunity for the City in the amount of$250,000(proposal attached)as follows:
Miami Beach Pride City of Miami Beach 2021 Partnership_e4posal
$250,000-Co-Presenting Sponsor Cost Breakdown:
-$75,000 COVID-19 Safety Measures
-$100,000 Stage Talent
-$30,000 Shuttle Services
-$10,000 Public Lockers
-$25,000 Miami Beach Community Stage
*Total Supporting Costs -$250,000
*Total does not include estimated city services in amount based on previous events of$30,000.
CONCLUSION:
Since 2009, Miami Beach Gay Pride celebrates Miami-Dade County's LGTBQ community with week-long festivities along Ocean
Drive. In 2019,the Miami Beach Pride Festival drew over 140,000 attendees.
The Administration recommends funding Miami Beach Gay Pride in the amount of $218,000 for the 2021 Miami Beach Pride
Festival. To include a cash sponsorship of up to $188,000 (included in the FY 20-21 adopted budget) and the waiver of special
event and city services fees based on previous events in the amount of$30,000.
The Administration further recommends, consistent with similar agreements that the City of Miami Beach Tourism and Culture Department
(TCD)have full line of sight and approval of the Main Stage headlining talent and Miami Beach Community Stage talent, including artist name,
contract details and insurance clauses.The event organizers must also provide TCD with measurable hotel room bookings, including, but not
limited to booking codes or hotel room contracts(or other previously agreed to hotel room tracking), in addition to a dedicated marketing plan
'with the purpose of national/international reach in order to make the Miami Beach Pride Festival a tourist destination.
Applicable Area
South Beach
Is this a"Residents Right to Does this item utilize G.O.
Know"item,_pursuant to Bond Funds?
city Code Section 2-14?
No No
Strategic Connection
Prosperity-Market and promote Miami Beach as a world class arts,culture,and quality entertainment destination.
ATTACHMENTS:
Description Type
0 aO21 Gay Pride Partnership Package Memo
Page 814 of 2012
..0 MtAMI
' rideI
, _
City of Miami Beach 2021 Partnership:
$250,000—Co-Presenting Sponsor
Cost Breakdown:
575,000 Corona Virus Safety Measures
Corona Virus Safety Measures-Due to the COVID-19 Pandemic we want to ensure
that we protect all of our residents and guests as much as we possibly can.These
measure will include,but are not limited to,hand washing stations,sanitizing
stations safety personal to patrol festival grounds with sanitizing items,increased
measures to offering free face shields and masks to the public.
$100,000 Stage Talent
With 2020 contracts coming into play there is a high cost of rollover talent,
including additional costsfor headlining talent.This will also allow to offset
additional cost of safety measures for the popular public figures coming to Miami
Beach.
$30,000 Shuttle Services
This will allow us to both decrease traffic congestion for our residents of Miami
Beach and increase numbers ofidividuals bringing money in from areas outside of
Miami Beach (Ft.Lauderdale,Wilton Manners,Downtown,North Miami,Etc.).
$10,000 Leave No Trace Beach Clean-Up Initiative
This is a new initiative starting in 2021.As an effort to keep our public parks and
beaches clean.We are starting the Leave No Trace Miami Beach Inititive.This will
allow us to purchase equipment and supplies needed to spend the days following
Pride with a team to scour both Lummus Park,the berm,AND the beach in efforts
to make it a cleaner,more beautiful place for our residents.
$10,000 Public Lockers
In an effort to bring ease to our residents and festival goers we are
looking to place four distanced locker stations on the festival footprint,allowing
peopl eto utilize these lockers to place their shopped goods,clothing and other
personal items and be able to stay in the area and spend more money rather than
feel they need to go homewith all their bags,
525,000 Miami Beach Community Stage
While our celebrity talent and performers draws the audience,we would like to
develop a Miami Beach Community Stage during the festival.Allowing only LOCAL
performers to take stage and showcase thetrue talent we have here.Giving our
community an outlet to show their skills and potentially givethem a space
to launch their careers through Miami Beach.Th'swill be developed into a
'competition and the winner will perfrom on one of the Main Stages the following
year and recieve the same promotions as the celebrities.
$250,000 TOTAL SUPPORTINv COSTS
City Benefits:
• Pop Stage:
o Permanent logo placement
o Rotating logo on LED screen
o Opportunity for city representative to participate in opening ceremonies(non-
campaigning)on Sunday, May 2
o Opportunity to display city imagery and branding on LED screen
• World/Latin Stage:
o Permanent logo placement
o Rotating logo on LED screen
o Opportunity to display city imagery and branding on LED screen
• Miami Beach Community Stage:
o Permanent logo placement
o Opportunity for city representative to kick of our community artist push on stage.
• Marketing:
o Recognition as Fireworks sponsor with the opportunity for:
• City of Miami Beach representative to"flip the switch"from the main stage on
Sunday, May 2
• Pop Stage DJ platform logo placement
• World/Latin&Pop Stage pre-approved crowd giveaways
o Recognition/logo in 2020 Media PSAs which expect to include: (TENTITIVELY) NBC6,
Telemundo 51,Atlantic Broadband (and possibly Comcast).Atlantic Broadband aired
3350 cumulative PSAs in 2018 reaching a potential of 525,313 viewers. NBC6 aired 200+
prime-time PSAs from mid-March through Pride for a total of over 1,235,000 total
impressions. Media sponsorships forthcoming.
o Name recognition/logo on promotional materials including advertisements, printed
materials,website, Facebook,Twitter and Instagram
o 1 rotating website banner ad
o Opportunity to speak at city hall flag raising ceremony on Monday,April 26
o Opportunity to speak at post-pride appreciation event
o Opportunity for city representative to speak and introduce Pulse survivor at Pride Lights
the Night ceremony on Monday,April 26
o Formal recognition at VIP Gala including a 2-minute opportunity to speak to attendees
o Opportunity for city representative to participate in pre-parade International Media
Reception(non-campaigning)on Sunday,May 2
o Opportunity to supply pre-approved gift bag item for the 800 VIP gift bags
o Recognition on 2020 press releases
o 1 dedicated non-sales specific spotlight press release
o 4 dedicated non-sales specific spotlight email blasts to our 7,600+subscribers
(individuals and corporations)
o 4 dedicated non-sales specific spotlight Facebook posts to our 45,000+followers
o 4 dedicated non-sales specific spotlight Instagram posts to our 9,000+followers
o 4 dedicated non-sales specific spotlight Tweets on Twitter to our pride followers
o Name recognition/logo on step&repeat banners
Page 816 of 2012
• Parade:
o 1 preferred placement parade entry:You will select your parade placement locations for
maximum exposure.
o Formal grandstand recognition:special recognition by our Emcee who will personally
market your participation from the grandstand stage when your parade entry pass by
o 15 pre-parade exclusive(invitation only) media event tickets for the Grand Marshal(s),
international media,and large donors
• Festival:
o Signage/marketing opportunities:you will be able to place up to 12 flutter flag banners
throughout the festival grounds
o Two 10'X 10'tented areas plus two 6'tables and 4 chairs
• VIP Passes:
o 15 Sponsor passes which include:
• Invitations to VIP Gala and possible meet&greet with Grand Marshal(s) at the
VIP Gala on Friday,April 30
• Access to VIP lounge on Saturday,May 1 and Sunday,May 2
• Sunday reserved grandstand seating: located directly across from grandstand
stage,you will be able to enjoy the 90+parade participants as they pass by
• Invitations to our January Soiree kick-off event
o Additionally:
• 15 invitations to the Miami Dade Gay&Lesbian Pride Spotlight Mixer
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Page 817 of 2012