LTC 405-2021 Byron Carlyle SurveyMIAMI BEACH
OFFICE OF THE CITY MANAGER
NO . LTC# 405-2021 LETTER TO COMMISSION
TO:
FROM :
DATE:
Honorable Mayor Dan Gelber and Members of the City Commission
Alina T . Hudak, City Manag~
September 27, 2021 lJf \ ...
SUBJECT : Byron Carlyle Survey
The purpose of this L TC is to share an update on the Byron Carlyle survey. Following Commission
direction, staff engaged a market research firm to conduct a survey to better understand the
community's desires for the future of the Byron Carlyle site -including potential uses, options for the
restoration of the existing building or the development of a new facility on the property.
ETC Institute, the firm selected to perform the survey, began contacting residents citywide during the
week of Sept. 13 , 2021 . Results are expected by the week of Oct. 15, 2021. The firm will provide 300
completed survey results with a margin of error of+/-5 . 7% with a 95% level of confidence. Th.e firm has
previously performed similar surveys for the city , including the 2016 and 2019 Community Satisfaction
Surveys. ETC Institute is ensuring that the sample is a representation of the demographic composition
of the city and that results will be statistically val id.
The survey is being administered online and residents are being contacted through a combination of
email, phone calls and text messages. ETC Institute is asking the following questions :
1. Are you familiar with the Byron Carlyle Theater? __ ( 1) Yes
2. Have you ever visited the Byron Carlyle Theater? __ (1) Yes
3. Which of the following options do you MOS T PREFER?
__ (2) No
_(2)No
(1) Moderately renovate the existing theater and maintain public access and use
(2) Fully renovate the existing theater no matter the financial cost and maintain publ ic access
and use
(3) Demolish and redevelop the theater via lease or sale of the property through a public-private
partnership and maintain public access and use
( 4) Demolish and redevelop the theater via lease or sale of the property through a pub lic-private
partnership without public access and use
(5) None of the above
4. If public space is renovated or redeveloped, what should be the top priority for how the
public space is used?
(1) Cinema
(2) Theater
(3) A combined theater and cinema
(4) Community flex space
(5) Combination retail, theater/cinema, and housing space
5. What is your MOST PREFERRED way to watch new movies?
(1) Paid streaming service (i.e. Netflix, Hulu, HBO Max, etc.)
(2) At a movie theater
(3) Wait for the movie to become available on DVD
6. What is your gender? Male Female Prefer to self-describe:
7. What is your age? ____ years
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Should you have any questions , please contact Neighborhood Affairs Manager Kevin Pulido .
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