Resolution 2021-31876RESOLUTION NO. 2021-31876
A RESOLUTION OF THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, CONSENTING TO THE APPOINTMENT OF
MONICA BELTRAN AS THE PARKING DIRECTOR
FOR THE PARKING DEPARTMENT OF THE CITY OF
MIAMI BEACH.
WHEREAS, the City Manager has appointed Monica Beltran as the Parking Director) for
the City of Miami Beach's (the "City") Parking Department; and
WHEREAS, Ms. Beltran has over 40 years of experience in public parking
administration; and
WHEREAS, Ms. Beltran holds a Bachelor of Arts degree in Spanish and French and a
Master of Public Administration degree from Florida International University; and
WHEREAS, pursuant to Section 4.02(b) of the City Charter, the City Manager has ithe
power to appoint the directors of City departments, except for the Legal Department and the
City Clerk's Office, with the consent of the City Commission; and
WHEREAS, the Mayor and City Commission wish to consent to the appointment of
Monica Beltran as the Parking Director for the Parking Department for the City of Miami Beach,
Florida.
NOW, THEREFORE, BE IT DULY RESOLVED THAT THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, hereby consent to the
appointment of Monica Beltran as the Parking Director for the City of Miami Beach Parking
Department.
PASSED and ADOPTED this 30 day of Sepf- 2021.
ATTEST:
OCT -Y—&
Rafa E. Gr nado, City Clerk
M
`er - � 10
Dan Gelber, Mayor
ROVED AS TO FORM AND
GUAGE AND FOR EXECUTION
1- zo_21
Attorney Date
Resolutions - R7 G
MIAMI BE H
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: September 30, 2021
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, CONSENTING TO THE APPOINTMENT OF
MONICA BELTRAN AS THE PARKING DIRECTOR FOR THE PARKING
DEPARTMENT OF THE CITY OF MIAMI BEACH.
RECOMMENDATION
Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is recommended
that the Mayor and the City Commission adopt the attached resolution consenting to the
appointment of Monica Beltran, as the Director of the Parking Department for the City of Miami
Beach.
BACKGROUND/HISTORY
Monica Beltran is a professional with 33 years of experience in parking operations and
administration. She holds Bachelor of Arts degrees in Spanish and French and a Master of
Public Administration degree from Florida International University. She has been recognized by
the National Parking Association as a Certified Parking Professional.
Monica started her professional career at the Miami -Dade County's Aviation Department where
she first provided customer service and interpreter services for arriving international passengers
at the Miami International Airport (MIA). She held various progressively responsible customer
service positions in the airport's Terminal Operations Department, including supervising the
airport's Tours and Charters Division.
Monica joined MIA's Landside Division where she was responsible for a myriad of duties
ranging from public parking, towing operations, curb and roadway management, ground
transportation, employee parking and management of the airport's security identification
program. Following the attacks of 911, the airport entered heightened security. As the
supervisor in charge of the airport's security program, Monica was tasked with writing the
airport's first security training program and the revalidation of the 31,000 airport employee
security badges.
In 2007 Monica was promoted to Landside Division Director. Under her leadership Landside
experienced high customer service ratings. She established the airport's first valet parking
program, oversaw the construction of a central parking collection plaza and the installation of a
Page 301 of 397
state-of-the-art parking access and revenue control system (PARCS) that included a license
plate recognition system that served to improve airport safety while protecting parking revenues.
Monica worked with the teams that designed and constructed a new completely redesigned
airport roadway system and the construction of the multimodal center. This required effective
maintenance of traffic plans to promote minimal roadway delays and ensure safety during a
massive construction period. In addition to her regular duties, Monica also served as MIA's
Americans with Disabilities Act (ADA) coordinator. In this role she addressed ADA issues,
including building and curb accessibility, and led MIA's ADA Access Committee.
In December of 2014, Monica retired from the County and was fortunate to join the City of
Miami Beach as Parking Assistant Director. In her position Monica was responsible for daily
parking operations and programs including the freight loading zone program, event parking
logistics, meter operations, on -street and off-street parking and a multitude of projects such as
the installation of a new parking access and revenue control system.
Since October of 2020, Monica has been sensing as the Parking Department's interim director.
Monica is tasked with returning the department to profitability following the pandemic's
devastating effects on parking revenues. Current projects include the installation of license plate
readers and installation of surveillance cameras at garages. Challenges include, among others,
improving employee productivity, reimagining the use of on -street parking spaces to meet new
curb demands, expanding technology, funding renewal and replacement projects, and restoring
facilities to pre -pandemic aesthetic levels, and together with the Transportation and Mobility
Department, adjusting parking inventory to meet mobility priorities without sacrificing parking
revenues. Parking is a quality -of- life issue and its management brings challenges which Monica
faces with a proactive and determined attitude. It is with great pleasure that I recommend the
appointment of Monica Beltran as the Parking Director for the City of Miami Beach.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
N/A
CONCLUSION
Pursuant to the requirements of Article IV, Section 4.02 of the City Charter, it is recommended
that the Mayor and the City Commission adopt the attached resolution consenting to the
appointment of Monica Beltran, as the Director of the Parking Department for the City of Miami
Beach.
Applicable Area
Citywide
Is this a "Residents Right
to Know" item, pursuant to
City Code Section 2-14?
No
Does this item utilize G.O.
Bond Funds?
No
Page 302 of 397
Legislative Tracking
Human Resources
ATTACHMENTS:
Description
❑ Resolution
❑ Resume
❑ LTC 402-2021
Page 303 of 397
MONICA BELTRAN
3500 MYSTIC POINTE DRIVE, AVENTURA, FL 33180- CELL: (305) 606-5558- MONICA02@13ELLSOLJ I KNE I.
PROFILE
Certified Parking Professional with effective communication skills, able to forge strong working
relationships with strategic partners and build consensus across complex organizational levels. Successful
in guiding sizeable, cross -functional teams in operational and security roles. Extensive experience In
project development and management, operations, logistics, municipal and airport parking operations,
ground transportation management and delivering unparalleled hospitality and customer experience
CORE COMPETENCIES:
• FEDERAL, STATE, COUNTY, MUNICIPAL REGULATION ENFORCEMENT
• OPERATIONS LOGISTICS
• FISCAL MANAGEMENT
• CONTRACT ADMINISTRATION
• PROJECT DEVELOPMENT AND MANAGEMENT
• SECURITY PLAN DEVELOPMENT, IMPLEMENTATION, CREDENTIALING
• PERSONNEL MANAGEMENT, RECRUITMENT AND TRAINING
• PROCUREMENT DOCUMENT DEVELOPMENT AND REVIEW
• CUSTOMER SERVICE AND PUBLIC RELATIONS
• TRAFFIC MANAGEMENT AND MAINTENANCE OF TRAFFIC (MOT)
• GROUND TRANSPORTATION MANAGEMENT SYSTEMS
• PARKING OPERATIONS AND REVENUE CONTROL SYSTEMS
• MULTILINGUAL: ENGLISH, SPANISH, AND FRENCH
EDUCATION: Florida International University:
Master of Public Administration, Bachelor of Arts in Spanish and French
I
PROFESSIONAL EXPERIENCE
City of Miami Beach Interim Parking Director, October 2020 to Present
I
• Responsible for the operation of the Parking Department, overseeing all administrative and
operational functions of the Department, meeting operational and customer service goals while
aiming to bring the Department to pre -Pandemic profitability.
I
City of Miami Beach Assistant Parking Director, December 2014 to Present
I
• Managed team of 100 parking enforcement, facility maintenance and meter operation emploiyees
• Management of over 16,000 municipal parking spaces and citywide residential parking
• Improved customer satisfaction scores for facility appearance and customer service
• Fiscal, operations logistics, and contract management responsibilities
• Managed construction parking, freight and loading zone programs
• Coordinated special event operations including peak events such as, Art Basel and Super Bowl LIV
• Developed comprehensive standard operating procedures
• Responsible for the City's electric car charging program
Page 305 of 397
• Developed and implemented the City's first employee shared -ride service program
• Development and review of solicitation documents j
• Coordinated installation of the City's new parking revenue control equipment
• Participated in construction project management for design and construction phases of two (2)
new municipal parking garages
• Participated in project development of the City's Intelligent Transportation System (ITS)
• Inter -Departmental collaboration and support: Transportation, Tourism and Culture,
Procurement, Code Enforcement, Public Works, Environmental and Sustainability, Planning,
Capital Improvement, and Communications Departments
Miami -Dade County Aviation Department (Miami international Airport) 1979 to 2014
2006- 2014: Director of Landside Operations
• Director of a team of 127 supervisory and front line employees
• Developed policies, managed $11 million dollar annual budget
• Managed fast -paced 24/7 airport operation, including public and employee parking, traffic
control, car rental center operations, taxicab dispatching, ground transportation management
• Improved customer service satisfaction scores.
• Contract management
• Operated an in-house airport towing program
• Managed an operations control center with closed-circuit security cameras, dispatching functil ns
• Enforcement of Miami Dade County Code Chapters 25, 30 and 31
• Assisted in the development of operations and security technology solutions
• Collaborated with County elected officials and federal agencies
• Enforced federal security requirements
• Served as MIA's Americans with Disabilities Act (ADA) Coordinator for facilities and services
• Developed security training programs for airlines and airport employees, ensured compliaince
with Federal Air Carrier Access Act (ACA)
1988-2006: Landside Operations Supervisor
• Supervisor of parking, transportation and employee security credentialing at the Miami
International Airport (MIA)
• Developed MIA's post -911 security training program
• Ensured compliance with FAA security regulations, implementing security measures and auditing
companies for Federal Aviation Administration mandate compliance
• Coordinated development of specifications and solicitation documents for parking revenue
control and ground transportation management systems
1979-1987: Terminal Operations
• Managed MIA's international tours and charters program
• Customer service, scheduling, recruitment, payroll, employee discipline
• Budget, projections, operations and facility maintenance reports
• Public service assistance, information counters and terminal control room (1979-1982
PROFESSIONAL ASSOCIATIONS
National Parking Association International Parking and Mobility Institute
Page 306 of 397
OFFICE,OP THE CITY MANAGER
No. LTC # 402-2021 LETTER TO COMMISSION
TO: Honorable Mayor Dan Gelber and Members of the City Commission
FROM: Alina T. Hudak,..City Manag r
DATE: September 23, 2021
SUBJECT: Appointment of Director of Parking Department
f am pleased to announce, -via this LTC, rYly Selection of' Monica Beltran as
new Director for the Parking Department.
Monica Beltran is a professional with 33 years of experience in
operations and -administration. She: holds Bachelor .of Arts, degrees in
and French and a Master of Public Administration degree from
International University. She has been. recognized by the National
Association as a Certified Parking Professional.
I
our
Monica started her professional career at. the Miami -Dade County's Aviatioi
Department where she first provided customer service and interpreter service;
for arriving international passengers at the Miami International Airport (MIA). Sho
held various progressively responsible customer service positions in the airport',
Terminal Operations Department, 'including supervising the airport's Tours an(
Charters Division.
Monica joined MIA's .Landside Division where she was responsible for
of duties ranging from public parking., towing operations, curb and
management, ground transportation, employee parking and manageme
airport's security identification program. Following the attacks of 911, th
entered heightened security. As the supervisor in charge of the .airport's
program,. Monica was tasked with writing the airport's first security
program and the revalidation of the 31,0.00 airport employee security bad
In 2007 Monica was promoted to. Landside Division Director. Under her
leadership Landside experienced high customer service ratings. She established
the airport's first valet parking program, oversaw the construction of a central
parking collection plaza and the installation of a state-of-the-art parking access
and revenue control system (PARCS) that included a license plate recognition
system that served to improve airport safety while protecting parking revenues.
Monica worked with the teams that designed :and constructed a new completely
redesigned airport roadway system and the .construction of the multimodal
center. This required effective maintenance of traffic plans to promote minimal
roadway delays and .ensure safety during a massive construction period. In
addition to her regular duties, Monica also served as MIA's Americans with
Page 307 of 397
Disabilities Act (ADA) coordinator. In this role she addressed ADA issues,
including building and curb accessibility, and led MIA's ADA Access Committee.
In December of 2014, Monica retired from the County and we were fortunate t
have had her join the City of Miami Beach as our Parking Assistant Director. I
her position Monica was responsible for daily parking operations and program
including the freight loading zone program, event parking logistics, metE
operations, on -street and off-street parking .and a multitude of projects such a
the installation of a new parking access and revenue control system.
Since October of 2020, Monica has been serving as the Parking Department'
Interim Director. Monica is tasked with returning the department to profitabilit
following the pandemic's devastating effects on parking revenues. Currer
projects include the installation of license plate readers and installation c
surveillance cameras at garages. Challenges include, among others, improvin,
employee productivity, reimagining the use of on -street parking spaces to meE
new curb demands, expanding technology, funding renewal and replacemer
projects; and restoring :facilities to pre -pandemic aesthetic levels, and togethE
with the Transportation and Mobility Department, adjusting parking inventory ti
meet mobility priorities without. sacrificing parking revenues. Parking is a quality
of- life issue and its management brings challenges which Monica faces with ;
proactive and determined attitude.
Please join me in congratulating Monica on her new role. Thank you for
support.
ATHC
Page 308 of 397
MONICA BELTRAN
3500 MYSTIC POINTE DRIVE, AVENTURA, FL 33180- CELL: (305) 606=5558- MONICA02@BELLSOUTH.NET
PROFILE
Certified Parking Professional with effective communication skills, able to forge strong working
relationships with strategic partners and build consensus across complex organizational levels. Successful
in guiding sizeable, cross -functional teams in operational and security roles. Extensive experience In
project development and management, operations, logistics, municipal and airport parking operations;
ground transportation management and delivering unparalleled hospitality and customer experience.
CORE COMPETENCIES:
• FEDERAL, STATE, COUNTY, MUNICIPAL REGULATION ENFORCEMENT
i
• OPERATIONS'LOGISTICS
• FISCAL MANAGEMENT
• CONTRACT ADMINISTRATION
• PROJECT DEVELOPMENT AND MANAGEMENT
G SECURITY PLAN DEVELOPMENT, IMPLEMENTATION, CREDENTIALING
• PERSONNEL MANAGEMENT, RECRUITMENT AND TRAINING
• PROCUREMENT DOCUMENT DEVELOPMENT AND REVIEW
• CUSTOMER SERVICE AND PUBLIC RELATIONS
• TRAFFIC MANAGEMENT AND MAINTENANCE OF TRAFFIC (MOT)
• GROUND TRANSPORTATION MANAGEMENT SYSTEMS
PARKING OPERATIONS AND REVENUE CONTROL SYSTEMS
• MULTILINGUAL: ENGLISH, SPANISH, AND FRENCH
I
EDUCATION: Florida International University:
Master of Public Administration, Bachelor of Arts in Spanish and French
PROFESSIONAL EXPERIENCE
City of Miami Beach Interim Parking Director, October 2020 to Present
• Responsible for the operation of the Parking Department, overseeing all administrative and
operational functions of the Department, meeting operational and customer service goals while
aiming to bring the Department to pre -Pandemic profitability.
City of Miami Beach Assistant Parking Director, December 2014 to Present
i
• Managed team of 100 parking enforcement, facility maintenance and meter operation employees
• Management of over 16,000 municipal parking spaces and citywide residential parking
• Improved customer satisfaction scores for facility appearance and customer service
• Fiscal, operations logistics, and contract management responsibilities
• Managed construction parking, freight and loading zone programs
• Coordinated special event operations including peak events such as, Art Basel and Super Bowl LIV
• Developed comprehensive standard operating procedures
• Responsible for the City's electric car charging program
Page 309 of 397
• Developed and implemented the City's first employee shared -ride service program
• Development and review of solicitation documents
• Coordinated installation of the City's new parking revenue control equipment
• Participated in construction project management for design. and construction phases of two (2,)
new municipal parking garages
Participated in project development of the City's Intelligent Transportation System (ITS)
• Inter -Departmental collaboration and support: Transportation, Tourism and Culture,
Procurement, Code Enforcement, Public Works, Environmental and Sustainability, Planning,
Capital Improvement, and Communications Departments
i Miami -Dade County Aviation Department (Miami international Airport) 1979 to 2014
2006- 2014: Director of Landside Operations
• Director of a team of 127 supervisory and front line employees
• Developed policies, managed $11 million dollar annual budget
• Managed fast -paced 24/7 airport operation, including public and employee parking, .traffic
control, car rental center operations, taxicab dispatching,, ground transportation management
• Improved customer service satisfaction scores
• Contract management
• Operated an in-house airport towing program
• Managed an operations control centerwith closed-circuit security cameras, dispatching functions
• Enforcement of Miami Dade County Code Chapters 25, 30 and 31
• Assisted in the development of operations and security technology solutions
• Collaborated with County elected officials and federal agencies
• 'Enforced federal security requirements
• Served as MIA's Americans with Disabilities Act (ADA) Coordinator for facilities and services
• Developed security training programs for airlines and airport employees, ensured compliance
with Federal Air Carrier Access Act (ACA)
1988-2006: Landside Operations Supervisor
• Supervisor of parking, transportation and employee security credentialing at the Mian%i
International Airport (MIA)
• Developed MIA's post -911 security training program
• Ensured compliance with FAA security regulations, implementing security measures and auditing
companies for Federal Aviation Administration mandate compliance
• Coordinated development of specifications and solicitation documents for parking revenue
control and ground transportation management systems
1979-1987: Terminal Operations
• Managed MIA's international tours and charters program
• Customer service, scheduling, recruitment, payroll, employee discipline
• Budget,, projections, operations and facility maintenance reports
• Public service assistance, information counters and terminal control room (1979-1982)
PROFESSIONAL ASSOCIATIONS
National Parking Association International Parking and Mobility Institute
Page 310 of 397