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LTC 452-2021 Byron Carlyle Survey ResultsMIAMI BEACH OFFICE OF THE CITY MANAGER NO. LTC# 452-2021 LETTER TO COMMISSION TO: FROM: DATE: Honorable Mayor Dan Gelber and Members of the City Commission Alina T. Hudak, City Manag� October 26, 2021 SUBJECT: Byron Carlyle Survey Results The purpose of this Letter to the Commission is to provide an update on the survey results for the Byron Carlyle Theater. Following Commission direction, staff engaged the market research firm ETC Institute to better understand the community's desires for the future of the Byron Carlyle site. ETC Institute began contacting residents during the week of September 13, 2021 and provided the final results on October 15, 2021. The firm obtained a total of 571 completed surveys from residents with a precision of at least +/-4.2% at the 95% level of confidence. Pursuant to the directives issued on September 30, 2021 by the Mayor and City Commission, the Administration will obtain proposals from independent Planning and Architecture firms to conduct community outreach efforts, engage the public and provide viable options for the Byron Carlyle Theater. After proposals are provided, a community outreach plan will be presented to the City Commission for approval. Attached are the final results and report of the survey for your review. Should you have any questions, please contact Neighborhood Affairs Manager Kevin Pulido. ATH/�   …helping organizations make better decisions since 1982  Submitted to the City of Miami Beach:   ETC Institute  725 W. Frontier Lane,  Olathe, Kansas   66061  October 15, 2021 City of Miami Beach  Byron Carlyle Theater  2021  Page i The City of Miami Beach   Byron Carlyle Theater Survey  Executive Summary  Overview ETC Institute administered an online community interest and opinion survey for the City of Miami  Beach. The purpose of the survey was to gather community feedback on the Byron Carlyle  Theater.   Methodology  ETC Institute administered the survey by inviting randomly selected residents to participate via  email and text message. The survey was conducted entirely online. The goal was to obtain  completed surveys from at least 400 residents. The goal was exceeded with a total of 571  residents completing the survey. The overall results for the sample of 571 residents have a  precision of at least +/‐4.2% at the 95% level of confidence.   This report contains the following:  Charts showing the overall results of the survey (Section 1) Tabular data showing the overall results for all questions on the survey (Section 2) A copy of the survey questions (Section 3) Major Findings  Awareness of the Byron Carlyle Theater  Seventy‐percent (69.5%) of respondents indicated they are familiar with the Byron Carlyle  Theater. However, only half (49.5%) of respondents indicated they have ever visited the Byron  Carlyle Theater.   Public Space Preferences  Respondents were provided four (4) options for addressing potential changes to the Byron  Carlyle theater and they were asked to indicate which option they most prefer.   29.6% of respondents indicated they preferred moderately renovating the existing theater and maintaining public access and use, 29.4% of respondents indicated they preferred fully renovating the exiting theater no matter the financial cost to maintain public access and use, 28.6% of respondents indicated they either don’t have enough information to have an opinion (23.2%), selected an option labeled “none of these options” (4.8%), or they did not provide a response (0.6%), 7.2% of respondents indicated they preferred demolishing and redeveloping the theater via lease or sale of the property though a public‐private partnership and maintaining public access and use, and    Page ii  5.2% of respondents indicated they preferred demolishing and redeveloping the theater  via lease or sale of the property though a public‐private partnership without public access  and use.   Overall, most respondents indicated they would prefer to renovate the theater while significantly  fewer respondents indicated they would prefer to demolish and redevelop the theater regardless  of the public use factor.      Public Space Use  Respondents were asked to indicate what the top priority for how renovated or redeveloped  public space should be used.    45.7% of respondents selected combined theater and cinema,   22.9% of respondents selected combination retail, theater/cinema, and housing space,    12.9% of respondents selected community flex space   9.6% of respondents selected theater,    7.5% of respondents selected cinema, and   1.5% of respondents did not select a response    New Movie Preferences  Respondents were asked to indicate their preferred way to watch new movies.    63.9% of respondents selected a paid streaming service (e.g., Netflix, Hulu, HBO Max),   32.2% of respondents selected at a movie theater,    2.9% of respondents selected they prefer to way for the movie to become available on  DVD, and    1% of respondents did not provide a response.     Conclusions   Most respondents (69.5%) indicated they are familiar with the Byron Carlyle Theater. Most  respondents (59%) indicated they would prefer to moderately of fully renovate the existing  theater and maintain public access and use. Only 29.4% of respondents indicated they would  prefer the full renovation no matter the cost to maintain public access and use, while 29.6% of  respondents prefer a moderate renovation while maintaining public access and use.     Although most respondents indicated renovated or redeveloped space should have some cinema  component a greater majority indicated they prefer to watch new movies on a paid streaming  service such as Netflix, Hulu, or HBO Max which suggests that most respondents would not prefer  to see new movies at a renovated or redeveloped public space with a cinema feature.     Charts and Graphs City of Miami Beach Byron Carlyle Theater Survey Results Page 1 Ar e  yo u  fa m i l i a r  wi t h  th e  By r o n  Ca r l y l e  Th e a t e r ? by  pe r c e n t a g e  of  ho u s e h o l d s  (e x c l u d i n g  "n o t  pr o v i d e d "  re s p o n s e s ) No 30 . 4 % Ye s 69 . 6 % Ci t y of Miami Beach Byron Carlyle Theater Survey Results Page 2 Ha v e  yo u  ev e r  vi s i t e d  th e  By r o n  Ca r l y l e  Th e a t e r ? by  pe r c e n t a g e  of  ho u s e h o l d s  (e x c l u d i n g  "n o t  pr o v i d e d "  re s p o n s e s ) No 50 . 4 % Yes 49.6% Ci t y of Miami Beach Byron Carlyle Theater Survey Results Page 3 Wh i c h  of  th e  fo l l o w i n g  op t i o n s  do  yo u  mo s t  pr e f e r ? by  pe r c e n t a g e  of  re s p o n d e n t s  (e x c l u d i n g  "n o t  pr o v i d e d "  re s p o n s e s ) Mo d e r a t e l y  re n o v a t e  th e  ex i s t i n g  th e a t e r   an d  ma i n t a i n  pu b l i c  ac c e s s  an d  us e Fu l l y  re n o v a t e  th e  ex i s t i n g  th e a t e r  no   ma t t e r  th e  fi n a n c i a l  co s t  an d   ma i n t a i n  pu b l i c  ac c e s s  an d  us e Do n ' t  kn o w  en o u g h  to  ha v e   an  op i n i o n De m o l i s h  an d  re d e v e l o p  th e  th e a t e r   vi a  le a s e  or  sa l e  of  th e  pr o p e r t y   th r o u g h  a  pu b l i c ‐pr i v a t e  pa r t n e r s h i p   wi t h o u t  pu b l i c  ac c es s  an d  us e De m o l i s h  an d  re d e v e l o p  th e  th e a t e r  vi a   le a s e  or  sa l e  of  th e  pr o p e r t y  th r o u g h  a   pu b l i c ‐pr i v a t e  pa r t n e r s h i p  an d  ma i n t a i n   pu b l i c  ac c e s s  an d  us e 29 . 6 % 29 . 4 % 23 . 2 % 7. 2 % 5. 2 % 4. 8 % Do n ' t  kn o w  en o u g h  to  ha v e  an  op i n i o n No n e  of  th e s e  op t i o n s 0. 0 % 1 0 . 0 % 2 0 . 0 % 3 0 . 0 % 4 0 . 0 % 5 0 . 0 % 6 0 . 0 % 7 0 . 0 % De m o l i s h  an d  re d e v e l o p  th e  th e a t e r  vi a   le a s e  or  sa l e  of  th e  pr o p e r t y  th r o u g h  a   pu b l i c ‐pr i v a t e  pa r t n e r s h i p  wi t h o u t   pu b l i c  ac c e s s  an d  us e Ci t y of Miami Beach Byron Carlyle Theater Survey Results Page 4 If  pu b l i c  sp a c e  is  re n o v a t e d  or  re d e v e l o p e d ,  wh a t  sh o u l d  be  the   to p  pr i o r i t y  fo r  ho w  pu b l i c  sp a c e  is  us e d ? by  pe r c e n t a g e  of  re s p o n d e n t s  (e x c l u d i n g  "n o t  pr o v i d e d "  re s p o n s e s ) 45 . 7 % 22 . 9 % 12 . 9 % 9. 6 % 7. 5 % A  co m b i n e d  th e a t e r  an d  ci n e m a Co m m u n i t y  fl e x  sp a c e Th e a t e r Ci n e m a 0. 0 % 1 0 . 0 % 2 0 . 0 % 3 0 . 0 % 4 0 . 0 % 5 0 . 0 % 6 0 . 0 % 7 0 . 0 % Co m b i n a t i o n  re t a i l ,   th e a t e r / c i n e m a ,  an d  ho u s i n g   sp a c e Ci t y of Miami Beach Byron Carlyle Theater Survey Results Page 5 Wh a t  is  yo u r  ge n d e r ? by  pe r c e n t a g e  of  ho u s e h o l d s  (e x c l u d i n g  "n o t  pr o v i d e d "  re s p o n s e s ) Ma l e 50 . 3 % Female 48.8% 0. 9 % Pr e f e r  to  se l f ‐de s c r i b e Ci t y of Miami Beach Byron Carlyle Theater Survey Results Page 6 Wh a t  is  yo u r  ag e ? by  pe r c e n t a g e  of  ho u s e h o l d s  (e x c l u d i n g  "n o t  pr o v i d e d "  re s p o n s e s ) 18 ‐34 25 . 0 % 35 ‐44 23 . 6 % 45 ‐54 18 . 3 % 55 ‐64 13 . 7 % 65 + 19 . 4 % Ci t y of Miami Beach Byron Carlyle Theater Survey Results Page 7 Tabular Data City of Miami Beach Byron Carlyle Theater Survey Results Page 8 Byron Carlyle Theater Survey Results (N=571, margin of error +/‐4.2% at the 95% level of confidence)14‐Oct‐21 What is your MOST PREFERRED way to watch new movies?Percentage % At a movie theater 32.24% Paid streaming service (e.g. Netflix, Hulu, HBO Max)63.88% Wait for the movie to become available on DVD 2.92% ZZ‐Not Provided 0.96% Grand Total 100.00% Are you familiar with the Byron Carlyle Theater?Percentage % No 30.31% Yes 69.52% ZZ‐Not Provided 0.18% Grand Total 100.00% Have you ever visited the Byron Carlyle Theater?Percentage % No 50.35% Yes 49.48% ZZ‐Not Provided 0.18% Grand Total 100.00% Which of the following options do you MOST PREFER?Percentage % Demolish and redevelop the theater via lease or sale of the property through a public‐private  partnership and maintain public access and use 7.20% Demolish and redevelop the theater via lease or sale of the property through a public‐private  partnership without public access and use 5.23% Fully renovate the existing theater no matter the financial cost and maintain public access  and use 29.36% Moderately renovate the existing theater and maintain public access and use 29.61% XX‐Don't know enough to have an opinion 23.20% YY‐None of these options 4.81% ZZ‐Not Provided 0.59% Grand Total 100.00% Page 1 of 2 If public space is renovated or redeveloped, what should be the top priority for how the  public space is used?Percentage % A combined theater and cinema 45.70% Cinema 7.47% Combination retail, theater/cinema, and housing space 22.89% Community flex space 12.87% Theater 9.62% ZZ‐Not Provided 1.45% Grand Total 100.00% City of Miami Beach Byron Carlyle Theater Survey Results Page 9 What is your gender?Percentage % Female 50.02% Male 48.53% Prefer to self‐describe 0.93% ZZ‐Not Provided 0.53% Grand Total 100.00% What is your age?Percentage % 18‐34 23.68% 35‐44 22.38% 45‐54 17.33% 55‐64 13.00% 65+18.36% ZZ‐Not Provided 5.25% Grand Total 100.00% Page 2 of 2 City of Miami Beach Byron Carlyle Theater Survey Results Page 10 Survey Instrument City of Miami Beach Byron Carlyle Theater Survey Results Page 11 ©2021 ETC Institute Page 1 Byron Carlyle Survey 1. Are you familiar with the Byron Carlyle Theater? ____(1) Yes ____(2) No 2. Have you ever visited the Byron Carlyle Theater?____(1) Yes ____(2) No 3. Which of the following options do you MOST PREFER? ____(1) Moderately renovate the existing theater and maintain public access and use ____(2) Fully renovate the existing theater no matter the financial cost and maintain public access and use ____(3) Demolish and redevelop the theater via lease or sale of the property through a public-private partnership and maintain public access and use ____(4) Demolish and redevelop the theater via lease or sale of the property through a public-private partnership without public access and use ____(5) None of the above ____(6) Don’t know enough to have an opinion 4. If public space is renovated or redeveloped, what should be the top priority for how the public space is used? ____(1) Cinema ____(2) Theater ____(3) A combined theater and cinema ____(4) Community flex space ____(5) Combination retail, theater/cinema, and housing space 5. What is your MOST PREFERRED way to watch new movies? ____(1) Paid streaming service (i.e. Netflix, Hulu, HBO Max, etc.) ____(2) At a movie theater ____(3) Wait for the move to become available on DVD 6. What is your gender? ____(1) Male ____(2) Female ____(3) Prefer to Self-Describe: _______________________ 7. What is your age? ________ years City of Miami Beach Byron Carlyle Theater Survey Results Page 12