Resolution 2022-31981RESOLUTION NO. 2022-31981
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING
THE CITY OF MIAMI BEACH TO ACCEPT AN IN-KIND DONATION
FROM THE CARILLON HOTEL, LLC., FOR SERVICES HAVING A
VALUE OF $10,000.00, RELATED TO THE CARILLON WELLNESS
VILLAGE ACTIVATION, TO TAKE PLACE DURING THE 2022 MIAMI
BEACH LIVE! EVENT.
WHEREAS, the City of Miami Beach is producing Miami Beach Live! event, a
month-long celebration in March 2022 that will feature a variety of exciting activations
and live events designed to engage all five senses; and
WHEREAS, every Friday through Sunday from March 1 — March 29, 2022, Miami
Beach Live! will host an exciting and diverse lineup of programming in and around
Lummus Park and the beachfront areas from 10th to 13th Streets; and
WHEREAS, locals and visitors will be able to enjoy thematic weekend
programming — including Dance, Pop, International, and Symphonic/Broadway — across
an array of music, arts, culture, and culinary offerings; and
WHEREAS, every weekend throughout the month features a Friday night movie,
Saturday evening concert, and a Sunday dine -around spotlighting Miami Beach's best -
in -class culinary offerings and prix fixe menus; and
WHEREAS, in addition to these activations, the City will be partnering with the
Carillon Miami Wellness Resort, to present the Carillon Wellness Village offering
attendees a variety of wellness activities, experiences and lectures; and
WHEREAS, the Administration and the producer of the event, Tom Bercu have
identified in-kind donations of services to off -set the costs of producing the activity, and
secured a donation of these services from the Carillon Hotel, LLC to include health and
wellness initiatives including but not limited to yoga, Pilates, high intensity interval
training, massage, nutrition seminars and meditation; and
WHEREAS, as the presenting sponsor of the Wellness Village, the Administration
will provide the Carillon Hotel, LLC with marketing opportunities in the digital and social
media marketing campaigns for Miami Beach Live!; and
WHEREAS, the Administration recommends that the Mayor and City Commission
approve the in-kind donation of services, in the total amount of $10,000.00, to cover the
activation costs of the Carillon Wellness Village during the 2022 Miami Beach Live
event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the City of Miami Beach to accept of an in-
kind donation of services from the Carillon Hotel, LLC, in the total amount of
$10,000.00, for the Carillon Wellness Village activation during the 2022 Miami Beach
Live event.
PASSED AND ADOPTED this a0
ATTEST:
Rafael E. Gra ado, City Clerk
JAN 2 5 2022
day of 704""% , 2022.
,P..... Dan Gelber, Mayor
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
City Attorney
I —lu— ZZ
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C7 -Resolutions 0 -
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: January 20, 2022
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY
OF MIAMI BEACH TO ACCEPT AN IN-KIND DONATION FROM THE
CARILLON HOTEL, LLC., FOR SERVICES HAVING A VALUE OF
$10,000.00, RELATED TO THE CARILLON WELLNESS VILLAGE
ACTIVATION, TO TAKE PLACE DURING THE 2022 MIAMI BEACH LIVE!
EVENT.
RECOMMENDATION
The Administration recommends that the Mayor and City Commission approve the in-kind
donation of services from the Carillon Hotel LLC, in the total amount of $10,000.00, for the
naming rights of the 'Carillon Wellness Village' during the 2022 Miami Beach Live event series.
The City Administration further recommends that the Mayor and City Commission authorize the
City Manager, or her designee, to appropriate such a donation to make any necessary
expenditures, enhancements, and/or reimbursements in furtherance of and consistent with the
aforestated event and its purpose.
BACKGROUND/HISTORY
The City of Miami Beach is producing Miami Beach Live, a month- long celebration over the
course of four weeks in March 2022. The event series will feature a variety of exciting
activations and live events designed to engage all five senses. Every Friday through Sunday
from March 1 — March 29, 2022, Miami Beach Live will host an exciting and diverse lineup of
programming in and around Lummus Park and the beachfront areas from 10 to 13 streets.
Each weekend will feature a Friday night movie, a Saturday night concert and 'Tasty Sundays', a
culinary program which will feature prix fixe tasting menus at some of Miami Beach's most iconic
restaurants. Locals and visitors will be able to enjoy thematic weekend programming — including
Dance, Pop, International, and Symphonic/Broadway — across an array of music, arts, culture, and
culinary offerings.
In addition to these activations, the city will be producing a Wellness Village, that will offer a
variety of health and wellness programming, including but not limited to yoga, Pilates, and fitness
classes, as well as seminars, meditation sessions and nutrition lectures.
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The City is looking to partner with the Carillon Hotel LLC, dba the Carillon Miami Wellness
Resort, to present the 'Carillon Wellness Village'. The Carillon Hotel is one of the top health
and wellness facilities in South Florida, and with their indepth industry and knowledge, they will
be able to bring this area to life in a unique and authentic way. The Carillon Hotel LLC will be
providing $10,000 of services, and in return will receive naming rights of the Wellness Village as
well as other standard marketing and advertising recognition, as is consistent with any City
sponsorship.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
The acceptance of this $10,000 of in kind services will result in the removal of the e)asting
budgeted line item, which will allow for a cost savings, and the opportunity for the producer to
create or enhance additional programs within the event series.
Applicable Area
South Beach
Is this a "Residents Right
to Know" item, pursuant to
City Code Section 2-14?
No
Does this item utilize G.O.
Bond Funds?
No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Marketing and Communications
ATTACHMENTS:
Description
D Resolution
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