Resolution 2022-32220 RESOLUTION NO. 2022-32220
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, AUTHORIZING THE CITY OF MIAMI BEACH TO
RETROACTIVELY ACCEPT A SPONSORSHIP FROM COX MEDIA, LLC IN A
TOTAL ESTIMATED VALUE OF $30,000.00, FOR MEDIA AND PROMOTIONAL
SERVICES FOR THE CITY'S JULY 4, 2022 FIRE ON THE FOURTH EVENT.
WHEREAS, Consistent with previous years, the City of Miami Beach produced 'Fire on the
Fourth'- an event that took place on Monday, July 4, 2022, to celebrate the Fourth of July federal
holiday in Miami Beach. The event took place behind the Miami Beach Bandshell from 12 p.m. — 9
p.m., culminating with a drone and fireworks show directly on the beach; and
WHEREAS, in order to amplify the marketing and communications plan for the event, the
Administration partnered with Cox Media, LLC, who provided $30,000.00 worth of in-kind media and
promotional services in the form of radio ads on easy 93.1 and Hits 97.3; and
WHEREAS, in exchange for in-kind media and promotional services, the City granted Cox
Media, LLC the exclusive title of media sponsor, reflected in the event title-"Fire on the Fourth powered
by Cox Media", with the expectation that their logo would be included in all digital and printed marketing
collateral; and
WHEREAS, the $30,000.00 in-kind donation consisted of:
WFEZ Easy 93.1: June 27 — July 3
1. 21 Public Service Announcements ("PSAs") on WFEZ 93.1
2. Fire on the Fourth event listing on the WFEZ website
3. 10-minute Community Focus Interview aired on July 3, 2022 during Hits on Sundays
Promotional Value: $12,350
WFLC Hits 97.3: June 27 — July 3
1. 35 PSAs on WFEZ 93.1
2. 10-minute Community Focus Interview aired on July 3, 2022 during Hits on Sundays
Promotional Value: $17,650
WHEREAS, the Cox Media LLC media sponsorship promoted the City's Fire on the Fourth
event to more people at no additional cost to the City; and
WHEREAS, the City could not have otherwise secured this level of media promotion within its
existing budgets; and
WHEREAS, the Administration recommends that the City Commission retroactively
approve and authorize the City Manager to accept this in-kind donation of media services, which
were used to further amplify the marketing and communications plan for Fire on the Fourth; and
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby retroactively approve and authorize the City Manager to accept the in-kind
donation from Cox Media, LLC for media services having a total estimated value of $30,000.00
related to media and marketing promotions for the City's Fire on the Fourth event.
PASSED AND ADOPTED this ao day of Ju U 2022.
ATTEST: JUL Z 5 2022 , 2-2 -________
RAFAEL E. GRANADO, CITY CLERK DAN GELBER, MAYOR
_ MC BEq'c,,,,
'S ,
s .INCORP ORATED
%ski :^
'�,474.......,.f;�°�
R9 .. 6
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
7 —/ — Z Z
City Attorney , Date
Resolutions -C7 I
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: July 20, 2022
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA,AUTHORIZING THE CITY OF MIAMI BEACH
TO RETROACTIVELYACCEPTA SPONSORSHIP FROM COX MEDIA, LLC
IN A TOTAL ESTIMATED VALUE OF $30,000.00, FOR MEDIA AND
PROMOTIONAL SERVICES FOR THE CITY'S JULY 4, 2022 FIRE ON THE
FOURTH EVENT.
RECOMMENDATION
The Administration recommends that the Mayor and the Commission adopt the resolution.
BACKGROUND/HISTORY
Consistent with previous years, the City of Miami Beach produced 'Fire on the Fourth'- an event
that took place on Monday, July 4, 2022 to celebrate the Fourth of July federal holiday in Miami
Beach. The event took place behind the Miami Beach Bandshell from 12 p.m. — 9 p.m.,
culminating with a drone and fireworks show directly on the beach.
In order to amplify the marketing and communications plan for the event, the Administration
partnered with Cox Media, LLC., who provided $30,000.00 worth of in-kind media and
promotional services in the form of radio ads on easy 93.1 and Hits 97.3.
In exchange, the City granted Cox Media, LLC., the exclusive title of media sponsor, reflected
in the event title -"Fire on the Fourth powered by Cox Media", with the expectation that their logo
would be included in all digital and printed marketing collateral.
The $30,000.00 in-kind donation consisted of:
W F EZ Easy 93.1 Dates: June 27 —July 3
No. of PSA's: 21
Additional promo - event listing on website: 2 weeks Community Focus Interview This ran on
Easy on Sundays with a 10-minute segment to air on July 3, 2022.
Promotional Value = $12,350
WFLC Hits 97.3 Dates: June 27—July 3
No. of PSA's: 35
Page 275 of 1502
Additional promo - event listing on website: 2 weeks Community Focus Interview: This ran on
Hits on Sundays with a 10-minute segment to air on July 3, 2022.
Promotional Value = $17,650
These in-kind media services allowed the promotional materials for Fire on the Fourth to be
amplified to larger audiences, drawing larger crowds to the event,
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
The City would have been unable to secure this level of media promotions with existing
budgets, so this media sponsorship allowed the City's Fire on the Fourth event to be promoted
to more people at no additional cost to the City.
Applicable Area
Citywide
Is this a "Residents Right Does this item utilize G.O.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Trackino
Marketing and Communications
ATTACHMENTS:
Description
D Resolution
Page 276 of 1502