Resolution 2022-32284 RESOLUTION NO. 2022-32284
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, DELEGATING TO THE CITY MANAGER THE
AUTHORITY TO EXECUTE SPONSORSHIP AGREEMENTS IN THE AMOUNT
OF $25,000 OR LESS, CASH OR IN KIND, FOR MARKETING OR RELATED
ACTIVATIONS AT CITY EVENTS, TO THE EXTENT PERMITTED BY LAW;
FURTHER, REQUIRING THAT THE CITY MANAGER RELEASE A MONTHLY
REPORT VIA LETTER TO COMMISSION DOCUMENTING THE NAME OF
EACH SPONSOR, THE AMOUNT OF THE SPONSORSHIP FEE, THE NATURE
OF THE SPONSORSHIP AND THE DURATION THEREOF.
WHEREAS, the City of Miami Beach enters into sponsorship agreements with various
entities and individuals desiring to promote their products or services at City events; and
WHEREAS, such revenue-generating sponsorship agreements help the City defray the
costs of producing City events and providing event-related services; and
WHEREAS, currently, all sponsorship agreements, regardless of the amount, must be
formally approved by the Mayor and City Commission via a Resolution during regularly scheduled
City Commission meetings; and
WHEREAS,the City Administration recommends delegating to the City Manager authority
to execute revenue-generating sponsorship agreements with a contract value of$25,0000 or less,
in cash or in kind, to promote efficiency, and to conserve time and effort spent by the City
Administration and the City Attorney's Office on drafting and reviewing memoranda and
resolutions regarding routine sponsorship agreements of limited value and/or duration.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby delegate to the City Manager the authority to execute sponsorship
agreements on behalf of the City in an amount of$25,000 or less, in cash or in kind,for marketing
or related activations,at City events, to the extent permitted by law; and further, require that the
City Manager release a monthly report via Letter to Commission documenting the name of each
sponsor, the amount of the sponsorship fee, the nature of the sponsorship and the duration
thereof.
PASSED and ADOPTED this �y day of -9,44PK 2022.
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••••g ` Dan Gelber, Mayor
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APPROVED AS TO
FORM&LANG:UAGE
Rafael E. Granado, City Clerk &FOR EXECUTION .
SEP 2 1 2022
6- ic 11
City Attorney 'n Date
Resolutions-C7 0
MIAMIBEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Aline T. Hudak, City Manager
DATE: September 14,2022
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, DELEGATING TO THE CITY MANAGER THE
AUTHORITY TO EXECUTE SPONSORSHIP AGREEMENTS IN THE
AMOUNT OF $25,000 OR LESS, CASH OR IN KIND, FOR MARKETING OR
RELATED ACTIVATIONS AT CITY EVENTS, TO THE EXTENT PERMITTED
BY LAW; FURTHER, REQUIRING THAT THE CITY MANAGER RELEASE A
MONTHLY REPORT VIA LETTER TO COMMISSION DOCUMENTING THE
NAME OF EACH SPONSOR, THE AMOUNT OF THE SPONSORSHIP FEE,
THE NATURE OF THE SPONSORSHIP AND THE DURATION THEREOF.
RECOMMENDATION
The Administration recommends that the City Commission approve this item and grant the City
Manager the authority to execute sponsorship agreements in the amount of $25,000 or less in
cash or in-kind.
BACKGROUND/HISTORY
The City of Miami Beach frequently enters into sponsorship and marketing agreements with
various entities for a variety of public purposes, including but not limited to sponsorship of
events and marketing and advertising campaigns. Currently all sponsorships, regardless of
amount, must be formally accepted by the Mayor and Commission via a Resolution during
regularly scheduled City Commission meetings.
The delegation of this authority to the City Manager would allow the Administration to expedite
sponsorship agreements to the contracting stage, and reduce the risk of losing the sponsors
interest. Historically, prospective sponsors have been hesitant to go through a lengthy approval
period of anywhere between 30-60 days, regardless of sponsorship amount. The existing
approval process has caused some sponsors to walk away from City sponsorship opportunities,
resulting in loss of revenues to the City.
Granting the City Manager the authority to accept sponsorships for$25,000 or less would allow
the Administration to continue securing sponsorship revenues, despite tight timelines. The
Administration would have more opportunities to engage with a wider breadth of sponsors and
for a wider range of opportunities. As the process is currently set up, there would not be
adequate administrative time to secure a sponsorship within 30 -45 days of the event date, as
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the item could not go through the required committee and commission procedural approvals
during that time. The delegation of this authority would remove that procedural limitation for all
sponsorships of$25,000 or less of cash or in-kind.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
Delegating this authority to the City Manager, allows the Administration to be more agile in
prospecting and contracting sponsors within shorter timelines, which will result in an increase in
sponsorship revenues to offset the costs of existing budgeted line items for City initiatives.
Applicable Area
Citywide
Is this a"Residents Right Does this item utilize G.O.
to Know" item. pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Marketing and Communications
ATTACHMENTS:
Description
a Resolution
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