Resolution 2022-32363 RESOLUTION NO. 2022-32363
A RESOLUTION OF THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE CITY ADMINISTRATION TO ENGAGE AND
CONTRACT WITH VARIOUS EVENT PRODUCERS
AND PROVIDE SPECIAL EVENT SPONSORSHIP
INCENTIVES FOR MIAMI BEACH LIVE! CULTURAL
AND WELLNESS PROGRAM ACTIVATIONS IN
LUMMUS PARK AND THE ART DECO CULTURAL
DISTRICT FOR THE MONTH OF MARCH 2023, TO BE
FUNDED FROM THE PREVIOUSLY APPROVED
RESORT TAX HIGH IMPACT BUDGET IN THE
AMOUNT OF $3,200,000; AND FURTHER,
AUTHORIZING THE CITY MANAGER AND CITY
CLERK TO EXECUTE ALL AGREEMENTS IN
CONNECTION WITH THE MARCH 2023 CULTURAL
AND WELLNESS PROGRAMMING.
WHEREAS, the City of Miami Beach produced the first Miami Beach Live!, a
month-long celebration in March 2022 that featured a variety of exciting activations
and live events designed to engage all five senses; and
WHEREAS, every Friday through Sunday from March 1 - March 29, 2022,
Miami Beach Live! hosted an exciting and diverse lineup of programming in and
around Lummus Park and the beachfront areas from 10th to 13th Streets, where
locals and visitors enjoyed thematic weekend programming - including Dance, Pop;
International, and Symphonic/Broadway - across an array of music, arts, culture, and
culinary offerings; and
WHEREAS, on May 17, 2022, at the Finance and Economic Resiliency
Committee (FERC) meeting, the Administration presented an after-action of Miami
Beach Live! to provide the results of the activation and future activation in the
Lummus Park area; and
WHEREAS, while Miami Beach Live!was successful, the consensus at FERC
was for the Administration to work on a parallel track to incentivize a large-scale event
or festival to create an activation that would take over the footprint of Ocean Drive,
Lummus Park, and Art Deco Cultural District in March 2023 and 2024; and
WHEREAS,the Administration considered the lessons learned from the Miami
Beach Live!2022 program, and it was compared with successful annual Miami Beach
activations including Art Basel Miami Beach, Miami International Boat Show, and
Bitcoin Conference, whose success is demonstrated with several satellite activations
occurring within Miami Beach and across Miami-Dade County; and
WHEREAS, for example, the month of December in Miami-Dade County is
renowned as "art" month, and April has recently solidified itself as "fintech" month,
both with events in the Miami Beach Convention Center and beyond; and
WHEREAS, shortly after Miami Beach Live! 2022, staff began engaging with
successful local area producers to receive feedback and input on the programming
and footprint, and based on these meetings, in an effort to mimic successful Miami
Beach events, staff deduced that the fitness category was an area that had not fully
been explored; and
WHEREAS, through these brainstorming discussions, the idea to brand the
month of March in Miami Beach as an "Official Fitness Month" was adopted, and City
staff met and engaged with different organizations to propose activations for Miami
Beach Live! 2023; and
WHEREAS, the proposed March 2023 Event Schedule is as follows:
• March 2 - 5, 2023 Miami Beach Tennis and Beach Soccer Tournament
• March 10 - 12, 2023 King of the Courts / Major League Baseball Fan Fest
• March 17 - 19, 2023 Kiwanis of Little Havana Art in the Park
• March 24 - 26, 2023 National Cycling League / Mayhem Nation
• March 2023 - Smaller activations by Nike, Crunch, and RCX Sports; and
WHEREAS, in addition,the Administration has been working on a parallel path
to curate the month of March in 2024, and is vetting proposals for large-scale
activations from several entities, with the working tentative schedule for March 2024
detailed as follows:
• March 1 - 3, 2024 TBD
• March 8 - 10, 2024 North Sea South Beach Music Festival
• March 15 - 17, 2024 Goodwood Festival of Speed
• March 22 -24, 2024 Kiwanis of Little Havana Art in the Park
WHEREAS, based on the FY 2022/23 adopted budget, an amount of
$3,200,000 was appropriated for March 2023 activations; and
WHEREAS, the City's Tourism and Culture Administration is currently working
with Tom Bercu Presents on the budget allocation for each weekend based on size,
scale and funding requests from each event organizer; and
WHEREAS, through special event sponsorship incentives, the City is able to .
attract high-caliber events interested in activating during the month of.March and take
over the areas of Ocean Drive, Lummus Park, and Art Deco Cultural District; and
WHEREAS, the criteria to qualify for special event sponsorship includes events
that increase Resort Tax collection by supporting experiences that can verify tourism
initiatives with large hotel room blocks or estimated tourist attendance, events that serve
as a marketing/branding opportunity for the City to generate favorable media impressions
on the international stage via partnership and media/PR exposure, and events that
promote quality of life for the City's residents by promoting events residents would want
to attend.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the City Administration to engage
and contract with various event producers and provide special event sponsorship
incentives for Miami Beach Live! cultural and wellness program activations in
Lummus Park and the Art Deco Cultural District for the month of March 2023, to be
funded from the previously approved Resort Tax High Impact Budget in the amount
of $3,200,000; and further, authorize the City Manager and City Clerk to execute all
agreements in connection with the March 2023 cultural and wellness programming.
PASSED and ADOPTED this aG day of oChX ,2022
ATTEST:
Dan Gelber, Mayor
®C I 2 7 2022
Rafael E. Gra ado, CityClerk` `
s .IEiCORPIORATED
ly T 1 c3_^..a Via=
•
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
City Attorney Date
Resolutions C7 T
MIAMIBEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: . Aline T. Hudak, City Manager
DATE: October 26, 2022
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE CITY ADMINISTRATION TO ENGAGE AND CONTRACT WITH
VARIOUS EVENT PRODUCERS AND PROVIDE SPECIAL EVENT
SPONSORSHIP INCENTIVES FOR MIAMI BEACH LIVE! CULTURAL AND
WELLNESS PROGRAM ACTIVATIONS IN LUMMUS PARK AND THE ART
DECO CULTURAL DISTRICT FOR THE MONTH OF MARCH 2023, TO BE
FUNDED FROM THE PREVIOUSLY APPROVED RESORT TAX HIGH
IMPACT BUDGET IN THE AMOUNT OF $3,200,000; AND FURTHER,
AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE ALL
AGREEMENTS IN CONNECTION WITH THE MARCH 2023 CULTURAL
AND WELLNESS PROGRAMMING.
RECOMMENDATION
The Administration recommends that the Mayor and the City Commission adopt the resolution.
BACKGROUND/HISTORY
Historically, the month of March has been a period when increased visitors add stress on
citywide services as well as impacting the quality of life on the residents who live around the Art
Deco Cultural District (ADCD). During this period, the Miami Beach Police, Fire, Code
Compliance and Sanitation departments increase staffing in the ADCD area. In March 2022,the
city launched Miami Beach Live! as the city's first programming effort to change the narrative of
spring break and create a platform for expansion in future years. Miami Beach Live
At the May 17, 2022, at the Finance and Economic Resiliency Committee (FERC)meeting, the
Administration presented an after-action of Miami Beach Live! to provide the results of the
activation and future activation in Lummus.
While Miami Beach Live! was successful,the consensus at FERC was for the Administration to
work on a parallel track to incentivize a large-scale event or festival to create an activation that
would take over the footprint of Ocean Drive, Lummus Park, and ADCD in March 2023 and
2024.
ANALYSIS
Page 449 of 1166
As the Administration considered the lessons learned from the Miami Beach Live! 2022 program, it
was compared with successful annual Miami Beach activations including Art Basel Miami Beach,
Miami International Boat Show and Bitcoin, whose success is demonstrated with several satellite
activations occurring within Miami Beach and across Miami-Dade County.As an example, the month
of December in the County is renowned as "art" month and April has recently solidified itself as
"fintech"month, both with events in the Miami Beach Convention Center and beyond.
Miami Beach Live! 2023 Ideation and Official March Fitness Month:
Shortly after Miami Beach Live! 2022, staff began engaging with successful local area
producers to receive feedback and input on the programming and footprint. Based on these
meetings, staff, in an effort to mimic successful Miami Beach events, deduced that fitness was
an area that had not fully been explored. Through these brainstorming discussions, the idea to
make March in Miami Beach official fitness month was adopted. Staff met and engaged the
following corporations to propose activations for Miami Beach Live! 2023:
Proposed March 2023 Event Schedule:
Based on the aforementioned sports and fitness entities, the working tentative schedule for
March 2023 is as follows:
• March 2-5, 2023 Miami Beach Tennis and Beach Soccer Tournament
• March 10- 12, 2023 King of the Courts/Major League Baseball Fan Fest
• March 17- 19, 2023 Kiwanis of Little Havana Art in the Park
• March 24 -26, 2023 National Cycling League/Mayhem Nation
The proposed schedule includes smaller activations by Nike, Crunch, and RCX Sports. Staff
will continue to provide updates as the negotiations come to a close.
The Administration has been working on a parallel path to curate the month of March in 2024.
Staff has been vetting proposals for large-scale activations from several entities. Below is a
working tentative schedule for March 2024 as follows:
• March 1 -3, 2024 TBD
• March 8- 10,2024 North Sea South Beach Music Festival
• March 15- 17, 2024 Goodwood Festival of Speed.
• March 22-24, 2024 Kiwanis of Little Havana Art in the Park
These schedules and events are subject to change based on finalized negotiations and
executed agreements.
Miami Beach Live! Funding:
Based on the FY 2022/23 adopted budget, an amount of $3.2M was approved for March 2023
activations. TCD Staff is currently working with Tom Bercu Presents on the budget allocation for
each weekend based on size, scale and funding request from each entity.
Special Event Sponsorship Incentive:
Through special event sponsorship incentives, the City is able to attract high-caliber events
interested in activating during the month of March and take over the areas of Ocean Drive,
Lummus Park, and Art Deco Cultural District. By incentivizing event organizers,the City benefits
from visitors through event tourism. The criteria to qualify for special event sponsorship includes
Page 450 of 1166
events that increase Resort Tax collection by supporting experiences that can verify tourism
initiatives with large hotel room blocks or estimated tourist attendance, events that serve as a
marketing/branding opportunity for the City to generate favorable media impressions on the
international stage via partnership and media/PR exposure, and events that promote quality of
life for the City's residents by promoting events residents would want to attend.
The Administration seeks approval to engage and contract various entities with special event
sponsorship incentives for the month of March funded by the approved and budgeted
$3,200,000.00 from the Resort Tax High Impact budget.
SUPPORTING SURVEY DATA
In the 2022 City of Miami Beach Resident Survey, 86% of residents agreed that free or City
sponsored art and cultural activities contribute to their quality of life in Miami Beach and 86% of
residents agreed that Miami Beach Cultural Activities (such as art shows, film festivals,
musicals, and live performances)contribute to the quality of life in Miami Beach.
fINANCIAL INFORMATION
Funding for March activations in the FY 2022/2023 is $3,200,000.00 from the Resort Tax High
Impact budget 160-4300-00349-00-406-555-00-00-00
CONCLUSION
The Administration recommends that the Mayor and the City Commission adopt the resolution.
Applicable Area
South Beach
Is this a"Residents Right Does this item utilize G.O.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
Yes No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Trackino
Tourism and Culture
ATTACHMENTS:
Description
D Exhibit A-King of the Courts Proposal
D Exhibit B - Kiwanis Art in the Parks Proposal
D Exhibit C - Redbull Proposal
o Exhibit D -Queer Spring 2023 Proposal
o Exhibit E - Miami Beach Tennis and Beach Soccer Proposal
• Exhibit F- National Cycling League Proposal
o Exhibit G- RCX Sports Proposal
Page 451 of 1166
o Resolution
•
Page 452 of 1166
X
SPORT
SPORT
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BY CREATING UNFORGETTABLE EXPERIENCES'
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We work closely with leading international and national sports
o,ganizatinn,to dr'vnlnc new and rxntrnn fnrm.ttc In push the
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events we host on a global level.
Our core business is the acquisition and exploitation of rights to
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innovation and perfection.
AGENDA
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KING OF THE COURT KOTC IN MIAMI BEACH BUSINESS MODEL
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We are thrilled to present you King of the Court Beach Volleyball!
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KOTC IN MIAMI BEACH
King o!the Court has never been officially to the US.We did some
successful test events in the past,but when K.ng o!the Court will be
organized in Miami Beach it will have it's debut at one of the famous
beaches of the World:SOUTH BEACH!
The lirst official King of the Court event in the US will be organized in
MIAMI BEACH!!
It's a match made in heaven as King of the Court has a urban attitude
with,i beach look Miaini Beach hay tteth n th i hect wnilric
The climate,the beach and urban vibe,a great famous beach,locals
who love beach volleyball,country who invented beach volleyball.
visitors who want to have fun during their stay;n comes all together
when the Worlds Best beach volleyball stars will play King and Queen
of the Court in Miami Beach!!
K.ng of the Court might become an Olympic discipline in 2078 in f A,
this is not in our hands,but when this will he reality,Miami Beach
was the ear'y adapter of this sport and will receive the credits for
their vision,courage and drive to launch t;r� i' 'he US
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Give your locals and tourists an opportunity to experience Miami Beach on )! ik 7� 4. *e A. . `j ii ,►� `
its best Show your visitors the positive vibe of Miami Beach during Spring 4 _ �1, 1. - ` E ';
Break.Introduce your locals to a new beach volleyball format during Spring +k+
Break and show them that their city also belongs to them during this time b ' \ , -1++* �.,• • '
of the year. A II •.. }�"' \ A fAirt 4.
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• Be the first official King of the Court host in the USA • .c,,- s..%`•, '3'r'- , 't 0 ` •
• Offers an extra activity for Spring Break visitors, - - - , .-'-�" "' \ ,*1 .
• Show the locals of Miami Beach a great event in then hometown a c, _*, * i't q/
ouring a period when they normally don't visit this side of the city. ,,r$y.'L$ ��+.r+•: •�- \ Y -
• Be part of the King of the Court World lour,with more iconic beach - - rC. • 4 ••� \;`4' ,
cities in S other continents. �•'. - ...+ '-'A s+/t'•' �'4+, ........
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• Via our collaboration with the AVP,we will have a huge PR and - ''!• 4. i_ A • j_i1 • , '''
coverage in thr US,oeside the worldwide interest.Great PR for M,am: �,!. '!�C -'. fir: 'oc ll•, �•-6' •.;„`s,
Beach. `'Y fCa .' ai - r Y ,}i
• focus on a long term collaboration,with commercial benefits for the , go‘'-' F.:'N•'e= t+- y '
city of Miami Beach. -- •f
• Regular beach volleyball event is twice as expensive than a King of the • r.
Court event;(inter)national reach of KotC is higher
• Stadium can be fully branded for maximum exposure _J • ''
• Possibility to host more events in the same stadium during Spring _•. ,
Break.Concerts,sports,beach activities,social events,etc_
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THE FORMAT - - • • .
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King of the court created its own stadium in the middle of .. • •
the Corona Pandemic to still be able to organize our flagship
events.After the international breakthrough in 2020,we
expanded the stadium in 2071 with multiple sports and
entertainment events. . l••./ 1,:bitt, l'-•
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The stadium is flexible in capacity and ideally equipped to be ' 2,Z..., .• •
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adjusted according to local COVID regulation.The oranispoit . . •
capabilities of the stadium will ensure the flexibility to • ; { /
organize a longer period of sport and entertainment events _ •
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in the same venue.
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STADIUMS _
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A POP UP STADIUM TO SHARE - ___ i
SPORT, CULTURE 8F ENTERTAINMENT 'S _ --: -
ji if•�
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Working with local suppliers,like technique,catering, ti`r.'.- ri, •. •
ticketing partner,hotel partner security etc.
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Share different Sports and cultural events j �/ ! /i
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You don't build a stadium for lust 4 days,but for example -
•
you can use,t for 4 weeks. .
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Share different Sports and cultural events.Next to King of �4.;!�. '� •
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THE STADIUM IN VARIOUS OPTIONS
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formats
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BOSSINESS MODEL
Stadium Set Up 15%Match-day revenues
lechnique 5%Media revenues
Safety 10%Global Partnerships
Entertainment 15%Value in Kind—deals
Crew(Incl.Sportworx Crew) 159%Local sponsorships&exposure deals
Lay Out of the Stadium 40%City/region/country contribution(VIK, multisport stadium&
Travel Costs cash)
—Sportworx X COMPANY NAME
1- License to organize a KOTC event
2 - 50%share holder
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Attached to this presentation we shared the budget of toe King of the Court _ S �,1-, v ' — �.f' _„-
event in Miami Beacn.This is a decent estimation with possibilities to ex') _ ;
money together;especially we are able to fret local sponsors and partners on "'-'popularity
board You sec in this presentation,that owr reach and popularity are huge.7 he -m i t �,.
first year with a new product like KotC in a new territory,always is a start up year,
but after year two,the return of investment will come. . >
We arc here to invest in this possibility,sign a three year contract and the full risk . -.. .-'.
is on Sportworx.But we also offers the option that the city of Miami Beach will .
hire us and is responsible for the budget and that we split the revenues 70/30. i -•'
10'k for Miami Beach and 30 for Sportworx. ' �� • '
We are totally open to discuss the best model for both of us. • , „' i - �.. ;,
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4.,,, _ _ _ f "MIAMI BEACH HOSTS
THE FIRST KING OF THE
a, COURT EVENT IN THE US"
i� I ► 1 "TOP BEACH VOLLEYBALL
- -- t.;:,;.. ...........• _-- DURING SPRING BREAK
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:or_, �� �'� X IN MIAMI BEACH"
- •..Ill J.lfihi.. i Pn^ y1i���Jl�'. ,Ifi "MIAMI BEACH WINS
',M% •.' r ` BATTLE OF HOSTING KING
x_ OF THE COURT IN 2023"
� =- -- ._ Y- y "PERFECT COMBO:SPORT
fa _ r f_ &ENTERTAINMENT IN
MIAMI BEACH"
- "MIAMI BEACH OFFERS
_d. YOUTHS AMAZING BEACH
- VOLLEYBALL EXPERIENCE
• DURING SPRING BREAK"
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Lummus Park, Ocean Drive- Miami Beach '
MARCH 17 - 19, 2023 ,. , • •
Organized by 0 Kiwanis Page491 of 1166 - 0
`�I PIZ t 0 Kiwanis
KIWANIS CLUB OF LITTLE HAVANA . , ,-
The Kiwanis Club of Little Havana started in 1975 -
with the mission of giving back to the community
and making a difference in the lives of thousands
of children in the South Florida area. As Kiwanis
International's motto and ours, Children are our _ .. x`
#1 Priority. - `
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Over the past 48 years,the organization's mission -- --':. '• -
has grown to include the Kiwanis Foundation, s
created in 1989 to promote education and offer : ,
young Hispanic adults the opportunity to attend •
college free of charge. Hundreds have since • i ;;
graduated from Florida public universities and •-•'4:. -.-- y' • •
colleges.
Page 492 of 1166
- - \•
`1 IT Oh 0 Kiwanis ,�;�Ij'
A CELEBRATION OF ALL THINGS MIAMI ` '
4.
Once upon a fun 70s summer,a group of Miami kids decided to start an affiliate of
Kiwanis International.They wanted to be heard.They wanted to be different. t____ _
They wanted to change the world. ,
Armed with a vision and hard work,they started Calle Ocho Music Festival,which •_
soon became the largest Hispanic festival in the country.Soon after,all-time partner
The Miami Herald suggested to expand the partyto a larger audience and Carnaval _ " ti. .
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Miami was born as the platform for all shapes of art,music,fashion,cuisine,and •,.• c r.='! t' ;:. •
.
sports. . '� ..a r.� • *.• r-_�• ,�.
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Today,the economic impact of Carnaval Miami extends to$40M,every year. •-..- - • ' . it
Its community impact is priceless!Carnaval Miami funds projects that change r ,row . * ! ` "•
children's lives,from sports leagues to summer camps,the distribution of school ; -.
supplies,college scholarships and help in unforeseeable family situations. i^ j fir.
Carnaval Miami is powered by the Kiwanis Club of Little Havana and its proceeds .` .,r :., . ."'."••
dedicated • - `• "
benefit the Kiwanis of Little Havana Foundation,a non-profit organization /
to enriching the lives of children a is,kaundation Website `*.
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EVENT DETAILS: ART IN THE PARK — Miami Beach r+ xi, f . , fr \. ,`,1
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• A festival of art,fitness,jazz,funk,and `�
country music featuring fine cuisine, .W
children's entertainment all weekend to . ;'� � ,. ,,, -
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• THREE CONCERT STAGES: - — .
• New Orleans Jazz stage -•1 , ? .; . . v
• Latin Funk Jazz stage 1k r
• Country/Rock stage • 1\ f '
• Friday, March 17th to Sunday, March 19th—2023 i,. `"=- ' '
• From 7th Street- 14th Street on Ocean Drive/Lummus Park Miami Beach '
Page 494 of 1166
/1 �l �'' ,I TON\ 0 Kiwanis �, //• - f=� fiig
- 1`: I1 001 ;',;::';'-.. \ I
SHOW SCHEDULE , ' ii' ' i '• ' 011:1 / •;',,',1:,
THURSDAY MARCH 16,2023,7:00 AM-Load-in " ii �/ \1
FRIDAY MARCH 17,2023,11:00 AM-10:00 PM
• Fitness(CrossFit,beach volleyball tournament 11:00am) /
• Kids Zone 4:00pm-10:00pm(Bounce houses,face painting,crafts,music,children's entertainment)
• Music Stages(3)4:00pm-10:OOpm ,
• Fine Arts/Crafts/Food Village 4:00pm-10:00pm
SATURDAY MARCH 18,2023,11:OOAM-10:OOPM SUNDAY MARCH 19,2023,8:OOAM-8:OOPM
• Fitness(beach soccer)11:00am • Miami Beach 5k/10k run 8:00am
• Kids Zone 11:O0am-10:00pm(Bounce houses,face painting, • Kids Zone 12:O0pm-8:00pm (Bounce houses,
crafts,music,children's entertainment) face painting,crafts, music, children's
• Music Stages(3)11:00am-10:00pm entertainment)
• Fine Arts/Crafts/Food Village 11:00am-10:00pm • Music Stages(3) 11:00am-8:00pm
• BBQ Pig Roast competition 111;B@#f4s81019pm • Fine Arts/Crafts/Food Village 11:00am-8:00pm
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0 Kiwanis
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ACTIVITIES do Ir-
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FROM 7th TO 9th Street - .,:,"
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Page 49itof lift . - - 1191Fr' '
i i worm 0 Kiwanis ,. _ . _.
•
ACTIVITIES !4ir-
FROM 9th TO 11th Street '` :. ' ;
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• Latin Jazz /
Funk Music
• Fine Art & Crafts ., : A . 7 e
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Page 49e of 1166
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(. � `,,(zfArN ®Kiwanis MAP - ACTIVITIES
ft Inne •flfft1 M1 1 Mfff3l MOW MIMI IOfier ffft MEI ISM! MOW
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Page 499 of 1166
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t: ,1t''D \5 0 Kiwanis PAST CARNAVAL MIAMI PARTICIPATING SPONSORS
fig . _. Included:
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Heineken BACARDI. ' 'tLN P U b l i X AMERANT
aetna .�� ��ES(Q ISlk�l PepsiCo AB-M, c.an.,..r.Ca.. 0
® lab %✓Recycling WWI-cm
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C,�y�c� BE 0THE MATCH • AARP :7dvance/
...m.4* Real Possibilities helPm9 schools succeed Hato i'"c-` \s"�"'°d%
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EIARIIlA 9 % Enmity sCnurticp..lnrn
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Beauty :.�CHAI •.� _• 1 su+oLRRSNIn PALM BAY HARVEST"
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Miami3erala el Nuevo Herald Dinrio Las`3in riots NOTlmes !a ase'I'
OCHO edible or 1168
CALLE ' "� _Mim-s '1'Y e,
NEWS SOUTH FLORIDA wddos NEWSPAPERS CLEARCHANNEL
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RkCARNAVAL MIAMI PERFORMING ARTISTS
( . 1 \1 zPAl 11 l 0 Kiwanis Included:
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LOS WIZZARDS UB L ABA
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MIAMI/ Ai IV
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Page 506 of 1166 MA/I'll
MIAMI IV PRESENTS
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MIAMI BEACH
A collection of LGBTQ-centric events taking place in during the month
of March, packaged under the umbrella "Queer Spring Miami Beach."
Through highly targeted reach, Queer Spring aims to increase LGBTQ+ visitation
and provide opportunities for local community organizations.
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PROGRAMMING
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ART+CULTURE
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Page5O9of1166
I • PRESENTS
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MIAMI BEACH FIELD DAY
MAIN EVENTS DUO EVENTS SOLO EVENTS
• Tug of War • Speed Jenga ▪ Diva Ball Throw
• �e `a Big Sack Relay • Break it Down Yoga Ball Hurl • Pushup Queen
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• Drag Queen Relay • Speed Cornhole • Queer Recall
r" Dodge Ball Three-Legged Race • lump Rope Dash
Pape 510 of 1166 MIAMI :'
Miami Beach USTA Beach Tennis Open
Miami Beach USA versus Brazil
•
Beach Soccer Challenge
1. 2023
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TABLE OF CONTENTS
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• Beach Tennis World Series Pg. 2
- • Beach Soccer World Series Pg. 3
\'Y. 1 • Live Event Schedule Pg. 4
. • International Television Coverage Pg. 5
.2;.-;`,.,.. .o- • Demographic Appeal Pg. 6 - Pg. 8
r.w -. 1 • Digital Marketing Worldwide Pg. 9 - Pg. 10
• Meet the Team Pg. 11 - Pg.15
• Contact Information Pg. 16
wo.e1xaifm
ABOUT THE M IAM I x, ' - E Pg. 2
, r
BEACH OPEN t _
Participating Teams for Beach Tennis
• "400 Series"Official Beach Tennis Tournament sanctioned ' - 4
F.
by both the United States Tennis Association("USTA") and 4 ,.
the International Tennis Federation("ITF")featuring 32 of ,,
the top international beach tennis teams in the world
competing in men's doubles,women's doubles and mixed
doubles for US$35,000 in prize money over 4 days
including the top players in the world from Brazil,
Colombia,Venezuela and the United States. iii',
• Brazil (Ranked#1 in the world by the International Tennis �#rd • _ �_.-
Federation(ITF) 'A - _ - ,ir -
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Pge513,(1166 '-+-+ - ""i ' --., J� 4 '- •
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ABOUT THE MIAMI -
BEACH OPEN 4 :
3 q
Participating Teams for Beach Soccer 'i �r
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The Miami USTA Beach Tennis Open will be on both the USTA and ITF _ ,. / / •. .,.4 "
international calendars and will be the first sanctioned Beach Tennis `_ i -
event. �.,
• Brazilian National Beach Soccer Team(Most successful national team
- 4 ,A4 ,,
-
in the sport's history) �% i �%`
• United States National Beach Soccer Team(In 1994 during the World �' \_.o.
Cup of Soccer held in the U.S.,they played the Brazilian National Team, • `� .r -—
was the first beach soccer event televised in the U.S.) oir 7
These two national teams most recently played in 2014 at the Seminole if; -
Hard Rock Casino in Hollywood,FL that was nationally televised in Brazil
on TV Globo and Globo Sports Network and nationally televised in the U.S. ._
by NBC Sports Network. • a "'
-,: -
The Miami Open Beach Soccer Challenge will be recognized and - it
sanctioned by Beach Soccer Worldwide and FIFA. • '" F:
i • •••..•-
Pape 514 of 1166 -
Pg.4
LIVE EVENT SCHEDULE
Wednesday,March 1,2023
• Miami USTA Beach Tennis Open-First Round Matches(16 matches total)(morning and afternoon)
• Miami Open USTA Beach Tennis Open — Round of 16 Matches(8 matches total) (evening)
Thursday,March 2,2023
• Amateur Beach Tennis Competition(morning and afternoon)
• Miami Open USTA Beach Tennis Open Quarterfinal Matches(4 matches total) (evening)
i Friday March 3,2023
• Amateur Beach Tennis Competition(morning/afternoon)
• Amateur Beach Tennis Competition Finals(evening)
• Miami Beach USTA Beach Tennis Open—Semifinal Matches(3 matches total) (evening)
Saturday,March 4,2023
• Amateur Beach Soccer Competition (morning/afternoon)
• Amateur Beach Tennis Finals(evening)
• Miami Beach USTA Beach Soccer Open 3rd Place Match and Finals(3 matches total) (evening)
Sunday,March 5,2023
• Amateur Beach Soccer Competition(morning/afternoon)
• Amateur Beach Soccer Finals(evening)
• Miami Beach USA versus Brazil Beach Soccer Challenge(2 matches total)(evening)
Ppe515e11188
Pg. 5
International Television
Coverage
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Brazil and United States National Television Coverage:
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TV Globo, the 4th largest television network in the world, will be --�
covering both the Miami USTA Beach Tennis Open and the Miami rat,
USA versus Brazil Beach Soccer Challenge in their sports and news -
coverage. TV Globo will also be televising both events on their
asoTV national cable network.
CBS Sports Network in the U.S. will televise each Challenge twice � c
for one-hour each time all in March,2023. :: -�
Pape516d1166 �` +�• 1
Pg. 6
DEMOGRAPHIC APPEAL
Based on the past television coverage of Beach Soccer and Beach Tennis in Brazil,we are estimating that:
• Between 8 and 9 million people will see coverage of the Miami Open Tennis Challenge and also the Miami Open Beach
Soccer Challenge in TV Globo's sports and news in Brazil.
• An additional 250,000 people will watch each telecast on SPORT TV in Brazil.
• In addition about 500,000 people will watch each of these two events on the CBS Sports Network telecasts in the U.S.
(1,000,000 people total).
(dik1/0
.. "` BEACH SOCCER
portv ®CBS SPORTS
Paw 517d1155 .
BEACH SOCCER DEMOGRAPHICS Pg.7
ATTENDEES GENDER, AGES AND STUDIES RATIO
Beach soccer is a young and attractive sport,with very specific characteristics designed to create a fun atmosphere within
a wide-reaching entertainment package that is bound by the passion of football
50 and over Universities
t0% School _4j- ..�t3
•
Female 40% ` 7 24%
36%
40-50
20%
\ _
Under 25
41
Male k High-School
64% 3696
25.39
30%
■Male • 50 and over ■ Universities
IN Female ■ 40-50 ■ High-School
25-39
:4 School
• Under25
Pepe511101166
BEACH TENNIS DEMOGRAPHICS Pg.8
ATTENDEES GENDER AND AGES RATIO
18 and under
6%
Female 45 and over 18-24
41% 23% 8%
icy:
•
•
Male ' ; ti ,tf�
\Ie`_^P e.P. 25-34
59% a tad ..
21%
yt.
■ 18 and under 35-44
■ Male ■ 18-24 29%
■ Female ' 25-34
IN 35-44
13 45 and over
Papa 519 a11196
Iiiii %t N
Pg.9
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• Digital Marketing
g
Worldwide
0.--•••••-i\ \-
fa VII Keep everybody talking
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Pg. 10
DIGITAL AUDIENCE PROFILE FOR BEACH AND TENNIS
Female Othersh 18-24
3696
25% 20%
•
. 25-34
'• 20%
/ may
h tw,� ye_4J
Male J
35-44
■ 18-24 25%
■ Male ■ 25-34
■ Female 0 35-44
■ Others
P.9.52101166
Pg. 11
Meet the Team
Event Organizers & Producers:
_s►+nKrs s►.�n.m.��*`"L^Y•TAVARIES PRODUCTIONS
if
medi. Itants SYLVIA BRAZIL
Pepe 522 of 1166
Pg. 12
CT PRODUCTIONS
• BRUCEBARBAROAROSIZc President I CEODirector 0
f Operations
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PRODUCTIONS Event&Multi-Media Production company based in Miami Beach
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ABOUT KOCH TAVARES
Luis Felipe Tavares, Presiden
•TAVARES The#1 producers of beach tennis and beach soccer in Brazil
For over 20 years,Koch Tavares has promoted experiences with the best of the world sport to employees,customers and
business partners of your customers.With knowledge of the best opportunities relationship sports,have already been
carried out and organized trips to:Wimbledon,Roland Garros,US Open,Fl Mexican GP,Brazilian GP,Fl,Fl Portuguese GP,
Fl Monaco GP,in addition of Olympic Games.
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Pg. 14
ABOUT DISSON SPORTS & ENTERTAINMENT
Ce9ICSa5"'"„�.,""'A""`1T Stephen Disson, President
Founder and CEO Stephen Disson is a longtime sports and entertainment executive who is recognized as one of the top marketing and sales professionals in
the country.Throughout his career,Disson has negotiated over 100 million dollars in sponsorships on behalf of corporate clients for international and national
network sports,arts,and entertainment specials.In addition,Disson created,owned and produced 125 network sports and entertainment events and secured
125 million dollars in sponsorships in support of these specials.Prior to starting Disson Sports&Entertainment,Disson served as the Head of New Business
Development for the Tennis Channel(Sinclair Broadcasting)where he recruited new national sponsors including Bristol-Myers Squibb,Clorox,Colgate,Knouse
Foods(Musselman's Apple Sauce),State Farm,and Weight Watchers.
Disson's expertise has led him to successfully execute sponsorship campaigns and deals for companies with many sports
and entertainment events.Some of those include:
•Bolla Wine-Andrea Bocelli Statue of Liberty PBS Special and US National Tour
•Brown-Forman-The Korbel Night of Olympic Champions
•Capital One-Josh Groban Livestream Concert Series
•DuPont-The DuPont All-American Tennis Championships
•Hilton-The Flamingo Hilton WPVA Beach Volleyball Tour•Hilton-The Hilton Superstars of Gymnastics and Hilton
US/China/Belarus Challenge
•Jeep Cherokee-US national tour of Will Rogers Follies
•Johnny Walker Black-US national tour of City of Angels
•Pizza-La-The Pizza-La LPGA Match Play Championship
•Seminole Hard Rock Casino-USA vs Brazil Beach Soccer Challenge
•Stifel-The Andrea Bocelli US National Tour
•Suntory-The Suntory Tennis Cup in Japan.
•Tourism Ireland-The 25th Anniversary Tour of Riverdance
•Visa-US national tour of A Chorus Line,the Broadway Tour of America
Pe.525 d 1188
Pg. 15
® ABOUT SB ENTERPRISES
SYLVIA BRAZIL
inniniiiMini
Silvia Brasil, President
• International Cultural Producer
• Performed for various corporate internacional events in Brazil,US,Canada,London,Malaysia,Japan&Australia.
• Creator and producer of 2014 Seminole Hard Rock Hotel&casino's World Soccer Fest.
• Host/MC at the Seminole Hard Rock Hotel&casino's Beach Soccer Challenge powered by Disson Sports&Entertainment&Koch Tavares
• Talent&Dancer coordinator at the Beach Volleyball Major Series Fort Lauderdale Major&Miami Beach Centennial Celebration powered by ACT
Productions
• ArtBrazil founder
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ACT Productions-305 538-3809-barbara@actproductions.com
Disson Sports&Entertainment-steve@dissonse.com
Luis Felipe Tavares-Iuisfelipe.tavares@kochtavares.com.br
DeAnne Connolly-dee@roimediaconsultantsinc.com
Silvia Brasil-7863688282-contact@silviabrasil.com
Pow 627011166
AWL
NATIONAL CYCLING LEAGUE
Overview Host City Requirements -City of Miami Beach
Pre-Race Activities: Friday,March 10th 2023
On Friday evening,we would like to add a qualifying event or street sprints on the finishing straight of the
course.This would create additional programming and serve as a promotional tool for the main event on
Saturday night. We are targeting a 6:00 PM start that would include competition for the professional athletes,
as well as a few community races,followed by live entertainment/party that evening.
Friday,March 10,2023
6:00pm Street Sprints—Kids
6:15pm Street Sprints—Messengers
6:30pm Street Sprints—Bike Industry
7:00pm Street Sprints—Pro Women
8:00pm Street Sprints—Pro Men
9:00pm Awards Ceremony
9:30pm Live Entertainment(to 11:00pm)
Saturday,March 11,2023
4:00pm [Optional Community Activity on course]
5:00pm Mayor's Ride with Kids
5:30pm Police Race
6:00pm Women's Race
7:15pm Men's Race
8:30pm Awards Ceremony and Fireworks
9:00pm Live Entertainment
Pre-Event build days: 3/8,9,10 Post Event Strike:3/12
Host City Requirements:
• City Services(more details included on last page): Police,Security, Permits, DOT, Public Works,
Sanitation
• Green Space—parks, Lumus Park and open space park north up to 15th
• Use of the Swale for team parking or hospitality area
• Provide entertainment for the weekend including a musical act on Friday and Saturday evenings and
closing fireworks
• Road Closures
• Removal of any impediments within the race course/roadway—armadillos, etc.
• Traffic control—personnel and equipment
• Area for team parking: local parking lot,accommodate approx. 60 vehicles
• Hotel introductions,assistance with procuring rates/rooms
• Team Dinner for riders
Page 528 of 1166
•
AWL
NATIONAL CYCLING LEAGUE
•. Community Engagement
• Business Notification and relations
• Sanitation
. • Introduction to key local vendors:production,food&beverage, catering
• Volunteer Program—assistance with volunteer recruitment
• TV Compound Space and Internet Connectivity
Race Course: click link
https://ridewithgps.com/routes/40387231
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Page 529 of 1166
AWL
NATIONAL CYCLING LEAGUE
Draft Build Schedule
Wednesday
8:00 AM Crew Arrives, Mark the venue site—flags,tape, paint,etc.
9:00 AM Stage vendors in local parking lots, Pick Up Supplies, Equipment,VIK Product
10:00 AM Begin to drop and stage course barricades on sidewalks w/police escort for support
7:00 PM Barricade drop ends—select roads can remain open for traffic flow
No Park all streets used by race course—bag meters and place signs
Thursday
5:00 AM Traffic Management company arrives for barricades and detour signs placement
5:30 AM Road closure on Ocean Dr,from 10th to 12th,this provides space for start/finish build
6:00 AM Construction Foreman On Site,to receive and place vendor equipment
6:30 AM Early Equipment Deliveries&Arrivals(lifts, bleachers,generators, portos,VIP huts)
7:00 AM Crew On Site
Heavy Equipment Delivery-Forklifts,Office Trailers, Utility Carts,Generators
Begin Tent Build-City Water Access Needed(Hospitality First)
Staff: Begin Start-Finish Structure Build
Port-o-lets Delivered
Bleacher Build/Placement Begins
9:00 AM Power Distribution in the Start-Finish areas,VIP, Expo
Staff:Start-Finish Structure Decoration
Staff: Mark out Expo Area
10:00 AM Timing&Scoring Facilities in Place
Additional barrier placement
Awards-Announcer Stage in Place, Barricades placed in street at venue
VIP Boxes into position
1:00 PM Construction Continues
Staff: Hospitality Installation-Decor, Flatscreens, Furniture
VIP Restroom Trailers Delivered
Page 530 of 1166
A1CL
NATIONAL CYCLINO LEAGUE
4:00 PM Continue Barricade Placement
6:00 PM End Construction,Security On-Site,Venue Closed&Secured
Friday
5:00 AM Traffic Management company arrives for barricades and detour signs placement
(Traffic continues to flow through on all sections of race course,except start/finish
area on Ocean from 12th to 10th)
Decorate Fence and Truss
8:00 AM Test timing,data capture&display
9:00 AM Big Screens arrive, park, power,test video feeds
10:00 AM Prep All Media Areas-Install lights,sound, decor, green room
Catering/Bar service arrives&preps,full hospitality set-up
Test All Generators,complete all branding and decoration
11:00 AM Load in Video-TV Production Compound (on 11th between Ocean&Wash
Build all Video-TV Camera Positions:Scaffold,Scissor Lifts, Drone Landing Zone
12:00 PM Park&Power Command Vehicle
All portable restrooms serviced
1:00 PM Secure all event parking:teams,VIP,vendors,staff, media
4:00 PM 2"d level of Course Closure for Sprints:Ocean from 13th to 10th, plus full course
closure
Final Placement of barriers-fencing along Ocean Dr.
TV-Video Camera Fax&Test,Venue Audio test
Teams&Competitors Arrive
5:00 PM Venue Opens:Hospitality,Expo,sound,video
Course Inspection,final checks
Officials,timing,judges in place
6:00 PM Street Sprints,until 9:00 PM
9:30 PM Reopen Ocean from 13th to 12th,and loth to 8th, Entertainment Begins
11:00 PM Entertainment ends,overnight security arrives,venue closes
Page 531 of 1166 •
AWL
NATIONAL CYCLING LEAGUE
Saturday
6:00 AM
Production Staff back on site
Additional Expo vendor load in starts
9:00 AM Venue Sound On
9:30 AM Expo vendor load in ends
Police Meeting/Action plan review/Command Center opens
Parking crew on-site
11:30 AM Hospitality&Expo Open
Feed Big Screen and VIP monitors
11:45 AM Construction complete/Final sound check
12:00 PM Road closure continues-full course closure,traffic can flow on North/South on
Collins Ave
12:15 PM Community Events begin
Team Vehicle staging/coordinator on-site
4:00 PM Mayors Ride/Kids Ride
5:00 PM Rider sign-in begins
5:30 PM Rider Warm Up
6:00 PM Race 1 begins
7:15 PM Race 2 begins
8:00 PM Racing ends(estimated)
8:30 PM Awards ceremony
Live Entertainment begins—On the Beach/Swale&Lummus Park
8:10 PM Start Removal of Course Fence
All other road closures lifted
8:15 PM Maintain closures:on Ocean Dr.,from 13th to 9th
9:30 PM Entertainment Stage ends,Expo and Hospitality Closes
9:45 PM Begin Full Expo Strike
Begin Full Video-TV Strike
Begin strike of Tents,Cabins, Generators,Audio,Timing, Hospitality
11:59 PM Maintain closure:Only on Ocean 12th to 10th
Page 532 of 1166
AtICL
NATIONAL CYCLING LEAGUE
Sunday
7:00 AM Strike remaining Infrastructure: Bleachers,VIP Boxes,Tents, Porto's
12:00 PM Reopen Ocean completely, Forklifts&Equipment removed
3:00 PM All Race components removed and venue cleared
More details of City Services:
City Services
• Local Police Services
• Public Works and Road Services-including but not limited to:
o Barricades
o Cones
o Access to water source(hydrant/truck)for tenting and start/finish line ballasts
o Street repairs; removal of road knobs,speed-bumps,etc.that impact route or athlete safety
• Permit Services-including but not limited to:
o Parking
o Road closures
o Special events
o Concession sales
• EMT/EMS Services for race/riders/teams and general public first aid tent
• Resident/Business Notifications
• Portable Toilets, includes ADA accessible and hand wash stations
• Waste Management and Recycling
o Trash receptacles
o Recycling bins
o Dumpsters
• Overnight Security
Parking Requirements
All parking areas should be adjacent to or in close proximity to the Start/Finish Line area.
• Team Parking
• VIP Parking
• Event/Vendor Parking
• Staff Parking
• Crew Parking
• Spectator Parking
Page 533 of 1166
M IAM I BEACH LIVE 2023
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