024-1998 LTC
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\cLmiami-beach,fJ,us
L.T.C. No. 24-1998
LETTER TO COMMISSION
February 11,1998
TO: Mayor Neisen O. Kasdin and
Members of the City Commission
FROM: Sergio Rodriguez
City Manager
SUBJECT: MIAMI-DADE MAYOR ALEX PENELAS' ECONOMIC SUMMIT
On Monday, January 26, 1998, Miami-Dade Mayor Alex Penelas assembled people from all sectors
of society including public entities, private sector businesses, and private citizens with the purpose
of addressing economic concerns in our community. The Mayor's Economic Summit, held at the
Crowne Plaza Hotel, provided a forum to discuss and condense the community's economic efforts
into one common platform in accordance with the long range initiative of One Community One
Goal. The outcome of the Summit was the development of a blueprint for Miami-Dade's economic
future. Attached please find an article that was published in the Miami Herald on January 27, 1998
describing the event in further detail.
I attended this event along with various members of administration including representations from
the Community and Economic Development Division, the Office of Special Events, Film and
Entertainment Offices, and the City's Tourism and Convention Coordinator.
To date, the City of Miami Beach has participated in the various meetings leading up to the Summit.
Specifically, members of our staff have worked closely with the Miami Beach Community
Development Corporation, the Miami Beach Chamber of Commerce and the Beacon Council. The
City staff will continue to work hard during the implementation aspect of the One Community One
Goal initiative as well as the remaining topics which include the visitor industry.
Although the Mayor's Economic Summit was a county-wide initiative, the involvement of Miami
Beach in any regional economic planning is critical. The City's participation will have an impact
of the desired blueprint for Miami-Dade's economic future and implementation ofthe desired goals.
SR:~:aq
A blueprint
for economic
.
prospenty
Dade mayor's summit
stresses job creation
. SUGGESTIONS FOA ECONOMIC DEVELOPMENT, 9A
. COUL TEA TO LAYOFF 200 IN SOUTH FLORIDA, 78
is, GREGG FIELDS and MIMI WHITEFIELD
:~erald Susiness Writers
Facing one of the softest local economies in the
country, thousands of Greater Miamians turned
out on a rainy Monday in search of solutions.
The Mayor's Economic Summit, hosted by
Miami-Dade Mayor Alex Penelas, swamped the
Wyndham Hotel-Miami Biscayne Bay, sending
met:tings and workshops into neighboring buildings
as organizers struggled to accommodate the unex-
pectedly iarge crowds.
More than 3,000 people showed up, nearly 1,000
more than had been expected at an event that had
the fervor of a political convention and a revival
meeting rolled into one.
"~an you b~lieve this?" said an enthused Jay
Malina, co-chalrman of the summit and head of
One Community One Goal, the job creation ann of
the Greater Miami Chamber of Commerce. "And
these people paid to be here."
With the motto "Creating a blueprint for our
future," the mayor's summit was designed to bring
together the often disparate interests of business,
government and education in a common quest for
job creation in Miami-Dade.
"Today marks the first step in our collective
effort to assure economic prosperity for all," said
Penelas as red and blue lights flashed across the
stage.
The community is at a crossroads, he said. If the
necessary action is taken, Penelas said, Miami-
Dade has the potential to be a model urban commu-
PLEASE SEE SUMMIT, 9A
At Monday's M~yor~s Economic Summit, 10 workshops
each tac~led a pre~slng Issue facing the local economy. Here
were their suggestions on how to improve specific areas:
Crime
. :~andgun violence preven-
tion initiatives.
. Adequate funding for the
Juvenile Assessment Center.
. Early intervention and pre-
vention programs.
Culture
. New dedicated cultural
funds.
. Referendum on a two-year
prooerty tax increase to finance
cultural activities.
. New cultural and educa-
tional programs.
Economic revitalization
. Improve mechanisms for
financing economic develop-
ment.
. Improve county structure
and policy.
. Apply for Empowerment
Zone designation. \
Film and entertainment
. Upgrade and strengthen
county film office.
. Create a trade association.
. Establish adequate/stable
funding sources.
Global perception
. Better-coordinated coop-
erative marketing.
. Support "Miami" as the
county's distinctive brand
name.
. Create business-friendly
image.
Housing affordability
. Code revision and incen-
tives to encourage mixed use
and mixed income develop-
ments.
. Cost/benefit study of regu-
lations.
. Look at alternative funding
sources for affordable homes.
including a surcharge on luxury
homes priced at $500,000 and
above. Establishment of a fund-
ing clearinghouse.
International trade
. Continued airport, seaport
and Miami River infrastructure
projects, including support for a
fourth runway at MIA.
. Establishment of a World
Trade Center complex with .1
global trade missions center.
. Enhance work force com-
petitiveness by tying training to
market needs.
South Dade revitalization
. Revitalization of Home-
stead Air Reserve Base as a
commercial airport environmen-
tally compatible with Biscayne
Bay.
. Improve current uncoordi-
nated tourism promotion
efforts.
. Retention and expansion of
agriculture.
Welfare-to-work
. Concentrate on job cre-
ation/availability efforts.
. Improve support services
SUCh as child care, transporta-
tion and access to affordable
health care.
. Improve communications
to inform business community
of incentives and benefits in hir-
ing welfare recipients.
Education
. Improve performance and
accountability and awareness of
school offerings.
. Promote educational part-
nerships with business.
. Align schools to industry
and business needs.
SUMI\IIT, FROM 1A
nity.
"If we don't do the right
things," he said, "we will settle
into mediocrity, struggle with high
unemployment, an unskilled work
force, and poorly planned neigh-
borhoods with a poor quality of
life for all."
Indeed, for a community that is
often riven by racial and ethnic
frictions, Monday's attendees
were notably diverse. The subjects
studied, meanwhile, ranged from
welfare-to-work job creation pro-
grams to ways to enhance the cul-
tural arts scene.
"This is the first time I've seen
an effort that tries to integrate
everyone," said Otis Pitts, a devel-
oper who works on inner-city pro-
jects and heads the mayor's Urban
Revitalization Task Force. He was
also a co-chairman Monday. "One
of the greatest problems of our
communities is that they are eco-
nomically isolated."
1 Lagging behind
They mayor's summit comes at
a piv.otal moment for the Miami-
Dade economy. While most of
Florida, and indeed the nation, is
enjoying a jobs boom, the expan-
sion has largely bypassed Miami-
Dade.
The local growth in jobS is run-
ning below 2 percent annually, the
lowest of Florida's metropolitan
areas. And the county's unem-
ployment rate of 6.9 percent is
well above the 4.5 percent rate for
the state as a whole.
But those in attendance, includ-
ing some of the most powerful
individuals in both the public and
private sectors, cautioned that the
summit. while important, was
unlikely to produce any pat
answers or quick solutions.
"Don't expect overnight mira-
cles," said Charles Dusseau, the
former Florida secretary of com-
merce and now a business consul-
tant.
Technology'. clulnging f8ce
Technology, he said, has greatly
changed Miami's place in the
world. For instance, its natural
status as a gateway to Latin Amer-
ica is under threat, as innovations
like jumbo jets and the Internet
diminish the importance of geo-
graphic proximity. ,
"Given the way technology IS
changing, geographic ~dvantage is
tenuous," Dusseau said.
Rather than mere location,
commerce today is driven by tech-
nological excellence and well-
trained workers;, the experts gath
ered Monday agreed. And in both
those areas, Miami has fallen
behind competitors like Atlanta
and North Carolina's research tri-
angle, said Modesto "Mitch" Mai-
dique, president of Florida Inter-
national University.
Maidique was one of the panel-
ists on work-force preparation and
education. The summit had 10
panels, each of which studied a
different issue that affects the
economy, including things like
crime, image and international
trade. At the end of the day, each
panel made three recommenda-
tions on how to improve their
assigned area.
"We've got a tremendous prob-
lem in this community," Maidi-
que said. He outlined five major
reasons why Miami's work force is
falling behind those of other
urban regions:
. Metropolitan Miami is the
fourth-poorest area of the country.
. It's undereducated, with one
of three adults lacking a high
school diploma, while only 18 per-
cent have college degrees, versus
25 percent in Atlanta.
. Miami has few higher educa-
tion institutions relative to its
size.
. The institutions it has are
quite young.
. The state's combination of
low taxes and low tuition means
not enough resources are available
to adequately train workers for
tomorrow. '
Maidique called upon Penelas
to form a higher education author-
ity, made up of college presidents
and business leaders, to forge the
necessary links between the coun-
ty's educational efforts and the
Mayor's
i..
economIc summIt
stresses job creation
private sector.
"If it were a coordinated gn'l';:>,
we c?,uld better support each
ther, he said.
At the end of the day the county
had an ec~nomic blu~print that
Pen~las said would gui:de eeo-
t'.:>mlc development into ~he next
century, help. in. marketing the
,!ounty, and aid m lobb1ing for
federal and state funds.
Th.e ~me oversight committee
mODltormg. the One. Community
One Goal Job creation initiative
will oversee the new economic,
development plan. .
Pe!lel~s said he'll keep the com-
mUDlty mformed: Every 120 days
or so, he ex~cts a report on prog-
ress ,made m reaching the eco-
n~~llIc development plan's goals.
The message w~ heard today
w~s very clear.. ThiS community
wd! no longer Sit on the sidelines
whde their future is shaped by
~meone else," said Penelas.
Today we gave this community a
seat at the table."