Miami-Beach-approves-2.3M-Sponsorship-Deal-with-PepsiCo-Final
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City of Miami Beach, 1700 Convention Center Drive, Miami Beach, FL 33139, www.miamibeachfl.gov
OFFICE OF MARKETING & COMMUNICATIONS, Tel: 305.673.7575 Press Release
Melissa Berthier, Email: melissaberthier@miamibeachfl.gov
Matt Kenny, Email: mattkenny@miamibeachfl.gov
FOR IMMEDIATE RELEASE
March 16, 2022
Miami Beach Approves First Plastic-Free Pouring Rights Deal
with PepsiCo Beverages North America, Worth $2.3M
— The contract requires plastic-free options for soda and water —
Miami Beach, FL – The Miami Beach City Commission voted unanimously on Wednesday,
March 9 to approve a 10-year nonalcoholic pouring rights agreement with PepsiCo Beverages
North America (PBNA), a division of PepsiCo. The agreement stipulates the beverage
company must provide packaged water and soda in aluminum packaging and is worth
approximately $2.3 million in cash and in-kind.
“I am proud that our City used its brand and purchasing power to advance this environmental
goal,” said Mayor Dan Gelber. “PBNA clearly understands the importance of our PlasticFreeMB
initiatives, and we look forward to a successful partnership over the next decade.”
Plastics are permitted for sports drinks and a few other categories where plastic-free
alternatives were not yet available in sufficient quantities. Both the City of Miami Beach and
PBNA has agreed to look at all future possibilities for plastic-free categories as they arise.
“I'm very excited that our city is leading the way with this initiative,” added Commissioner Alex
Fernandez, who sponsored the item. “Our community spoke out on its sustainability concerns
and PBNA listened — offering a completely plastic-free agreement for the water and soda
categories.”
The pouring rights agreement, negotiated on behalf of the City of Miami Beach by the Oak
View Group, applies to city buildings, including the Miami Beach Convention Center, Flamingo
Park Tennis and Aquatics Center, the Scott Rakow Youth Center as well as beachfront
concessions.
“We are grateful that the City of Miami Beach shares our commitment towards a sustainable
future,” said Paul Mihovilovic, Vice President, Foodservice, PBNA South Division. “As part of
our recently launched pep+ initiative, we have set ambitious transformative goals within our
company to reduce our plastic use and create recyclable, compostable and biodegradable
options for our consumers. We are placing sustainability at the heart of our business, and we
hope to inspire positive change for the planet and people.”
PepsiCo brands include Pepsi, Mountain Dew, SodaStream, Starbucks, Gatorade, Bubly
Sparkling Water, as well as partner brands Proud Source Water, Dr Pepper, Crush, Tropicana
and Naked.
We are committed to providing excellent public service and safety to all who live, work and play in our vibrant, tropical, historic
community.
“I am thrilled with the new PBNA proposal which is plastic-free for soda and water and
represents a better value for our city, visitors, and tourism-based economy,” added Miami
Beach resident and environmental advocate Dave Doebler. “This contract can change the
direction of the entire beverage industry and leave a tremendous legacy for all of us! The most
important step after awarding the contract is partnering with PBNA to establish an
effective recycling plan to reclaim this valuable material and quickly get it back on the store
shelves as another beverage can.”
This agreement will replace a previous agreement with Coca-Cola, which expired on Dec. 31,
2021.
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