Resolution 2023-32464RESOLUTION NO 2023-32464
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, APPROVING A 5-YEAR EXTENSION OF THE SPONSORSHIP
AGREEMENT WITH SOUTH BEACH WINE & FOOD FESTIVAL (FESTIVAL)
FOR THE USE OF LUMMUS PARK AND OTHER AREAS FOR THE ANNUAL
FESTIVAL, ASSOCIATED FEE WAIVERS AND COMMUNITY BENEFIT.
WHEREAS, the Annual Food Network South Beach Wine & Food Festival (the "Festival")
is a national, star-studded, four -day destination event showcasing the talents of the world's most
renowned wine and spirits producers, chefs and culinary personalities, and takes place in the City
of Miami Beach in late February; and
WHEREAS, this event has a 21-year history with the City of Miami Beach; and
WHEREAS, to maintain the high level of sponsorships and partnerships as it has enjoyed
in previous years, the Festival has expressed the need for an ongoing commitment with the City;
and
WHEREAS, SOBEWFF has a long history of partnering with the City to provide public
benefit, resident access and sponsor recognition, in exchange for the waiver of special event
permitting fees; and
WHEREAS, the most recent five-year extension is set to expire on May 1, 2023; and
WHEREAS, SOBEWFF has become one of the largest and most well-known festivals of
its kind, attracting visitors worldwide and highlighting the City of Miami Beach as a world -class
culinary destination; and
WHEREAS, the proceeds of SOBEWFF directly benefit the Florida International University
(FIU) Chaplin School of Hospitality and Tourism; and
WHEREAS, over the last 21 years, SOBEWFF has grown to attract more than 8,000
residents and visitors to the event daily, producing increased hotel room night generation each
year; and
WHEREAS, the events that take place in the City of Miami Beach bring in more than
50,000 guests to the City over the course of the entire Festival; and
WHEREAS, in 2018, SOBEWFF had a total economic impact in greater Miami -Dade
County of more than $20.5 million in direct expenditures and $1.3.7 million in indirect expenditures,
creating a total economic impact of more than $34.2 million; and
WHEREAS, the 2023 SOBEWFF events will include:
Goya Foods Grand Tasting Village featuring Grand Tasting Tents and Culinary
Demonstrations
Wine Spectator Trade Testing presented by Souther Glazer's Wine & Spirits of
Florida
Diners, Drive -Ins and Dives LIVE
• Burger Bash presented by Schweid & Sons
• Fontainebleau Miami Beach presents Wine Spectator's Beach of the Best
• Tacos & Tequila
• Bacardi Carnival; and
WHEREAS, SOBEWFF has requested that the City grant a five (5) year extension (the
"Extension Agreement") to enable SOBEWFF to continue its annual activation from 2024-2028;
and
WHEREAS, the terms of the Extension Agreement would be consistent with previous
agreements and include the following principal terms:
City benefit:
• Recognition as a Platinum sponsor and general festival recognition with tiered level
logo on welcome banners at the Grand Tasting Village
• Each City Commissioner will receive two (2) tickets to a designated event on Miami
Beach
• Press credentials for City of Miami Beach Marketing and Communications Team,
including social media, photography and videography
• Print and media recognition in the Official Guide to the South Beach Wine & Food
Festival; City logo on thank you advertisement running the weekend of SOBEWFF;
recognition in select print promotional materials distributed locally, nationally and
internationally; and an opportunity to produce press releases promoting
participation
• Electronic recognition on SOBEWFF website, mobile app, online auction website,
e-newsletter, and web banner
• Gifting opportunity include inclusion in Trade Day and Grand Tasting gift bags
• Co -marketing opportunities to promote important City initiatives
• Four (4) Juicy Tidbits e-newsletter stories to promote the City
• Four (4) Facebook or Twitter posts to promote City events
Event producer benefit:
Waiver of special event application fees, permit fees, vehicle beach access pass
fees, square footage fees, Lummus Park user fees, Police -Department off -duty
administrative fees, Fire Department off -duty administrative fees, temporary
occupant content permit fees (if necessary), signage permit fees, banner permit
fees, mini billboard permit fees, and the beach concession fees
A five (5) year commitment to activate SOBEWFF in the current Miami Beach
locations including the Main Site (Lummus Park beachfront between 10th and 13th
Streets), the North Venue (at beachfront between Lincoln Road and 17th Street),
Espanola Way, and various hotel venues
Miami Beach Resident benefit:
SOBEWFF is offering Miami Beach residents discounted advance (two weeks pre -
sale period) ticket sales opportunities, consisting of a 15% discount applied to the
purchase of a up to two (2) tickets of one SOBEWFF large-scale event (over 200
guests) taking place in Miami. Beach; and
K
WHEREAS, if the Extension Agreement is approved, SOBEWFF will receive in -kind
benefits in the amount of approximately. $150,000.00 in waived fees (estimates based_ on 2022
waived fees), with a cap on waived fees equal to $150,000.00 escalated beginning in January
2025 by the lower of CPI or five percent (5%) each year, as follows:
• Special Event application and permit fees-.$2,132
• Vehicle beach access pass fees - $6,200
• Square Footage fees - $65,597
• Lummus Park user fees - $25,642
• Police Department off -duty administrative fees -. $26,514
• Light pole banner permit fees - $7,500
• Signage permits - TBD, estimated at $2,483
• Mini billboard fees - $200
• Beach concession fees - $18,732
• Miami Beach Bandshell Rental fees - $5,000; and
WHEREAS, the Festival is also requesting reimbursement for expenditures on fire, police
and EMT services in the amount of $175,000 (to be escalated by the lower of CPI or five percent
(5%) each year commencing January 2025); and
WHEREAS, if approved, the sponsorship would be formalized through a five (5) year
agreement with a term commencing May 1, 2024 and expiring May 1, 2028, subject to termination
for cause by the City; and
WHEREAS, in the 2022 City of Miami Beach Resident Survey, 66% of respondents felt
that major events such as food and wine festivals contribute to the quality of life in Miami Beach
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA that the Mayor and the City
Commission hereby approve a 5-year extension of the sponsorship agreement with South Beach
Wine & Food Festival (Festival) for the use of Lummus Park and other areas, as well as the
associated fee waivers and community benefit, and further, authorize the Administration to finalize
the sponsorship agreement with terms consistent with those reflected herein, and further
authorize the City Manager to execute the sponsorship agreement, subject to form approval by
the City Attorney.
PASSED and ADOPTED this / day of F d ru4Y y , 2023.
ATTE
FEB 0 8 2023
Rafael E. Granado, City Clerk
3
Dan Gelber, Mayor
• ,s APPROVED AS TO
acoRoi+aTEDs FORM & LANGUAGE
& FOR EXECUTION
�� sLJ, lzo�3
or City Attorney p`
Resolutions - C7 N
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City
Commission
FROM: Alina T. Hudak, City Manager
DATE: February 1, 2023
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, APPROVING A RENEWAL AGREEMENT
WITH SOUTH BEACH WINE & FOOD FESTIVAL FOR THE USE OF
LUMMUS PARK, ASSOCIATED FEE WAIVERS AND COMMUNITY
BENEFIT.
RECOMMENDATION
The Administration recommends the approval of the renewal of an ongoing
agreement with South Beach Wine & Food Festival (SOBEWFF) for an additional
five years.
BACKGROUND/HISTORY
The Annual Food Network South Beach Wine & Food Festival is a national, star-
studded, four -day destination event showcasing the talents of the world's most
renowned wine and spirits producers, chefs and culinary personalities, and takes
place in the City of Miami Beach in late February. This event has a 21-year history
with the City of Miami Beach, in order to maintain the high level of sponsorships and
partnerships as previous years, the Festival has expressed the need to demonstrate
a long-term commitment with the City.
ANALYSIS
SOBEWFF has a long history of partnering with the City to provide public benefit,
resident access and sponsor recognition, which have been included in previous
agreement with the Festival whereby the City has waived special event permitting
fees. The most recent five-year is set to expire on May 1, 2023.
SOBEWFF has become one of the largest and most well-known festivals of its kind,
attracting visitors worldwide, highlighting the City of Miami Beach as a world -class
culinary destination. The proceeds of SOBEWFF directly benefit the Florida
International University (FIU) Chaplin School of Hospitality and Tourism.
Over the last 21 years, SOBEWFF has grown to attract more than 8,000 residents
and visitors to the event daily, producing increased hotel room night generation each
year. The events that take place in the City of Miami Beach bring in more that 50,000
guests to the City over the entire Festival. In 2018, SOBEWFF has a total economic
impact in greater Miami -Dade County of more than $20.5 million in direct
expenditures. Additionally, over $13.7 million in indirect expenditures were also
generated - creating a total economic impact of more than $34.2 million.
The 2023 SOBEWFF events will include:
• Goya Foods Grand Tasting Village featuring Grand Tasting Tents and
Culinary Demonstrations
• Wine Spectator Trade Testing presented by Southern Glazer's Wine & Spirits
of Florida
• Diners, Drive -Ins and Dives LIVE
• Burger Bash presented by Schweid & Sons
• Fontainebleau Miami Beach presents Wine Spectator's Beach of the Best
• Tacos & Tequila
• Bacardi Carnival
SOBEWFF is requesting the City renew the current five (5) year agreement with
SOBEWFF to continue their annual activation from 2024-2028. This renewed
agreement would be consistent with previous agreements and include the waiver of
special event fees.
The City agrees to the following, but not limited to, terms:
• City benefit:
1. Recognition as a Platinum sponsor and general festival recognition with tiered
level logo on welcome banners at the Grand Tasting Village;
2. Each City Commissioner will receive two (2) tickets to a designated event on
Miami Beach;
3. Press credentials for City of Miami Beach Marketing and Communications
Team, including social media, photography and videography;
4. Print and media recognition in the Official Guide to the South Beach Wine &
Food Festival; City logo on thank you advertisement running the weekend of
SOBEWFF; recognition in select print promotional materials distributed
locally, nationally and internationally; and an opportunity to produce press
releases promoting participation;
5. Electronic recognition on SOBEWFF website, mobile app, online auction
website, e-newsletter, and web banner;
6. Gifting opportunity include inclusion in Trade Day and Grand Tasting gift bags;
7. Co -marketing opportunities to promote important City initiatives.
8. Four (4) Juicy Tidbits e-newsletter stories to promote the City;
9. Four (4) Facebook or Twitter posts to promote City events.
• Event producer benefit:
1. Waiver of special event application fees, permit fees, vehicle beach access
pass fees, square footage fees, Lummus Park user fees, Police Department
off -duty administrative fees, Fire Department off -duty administrative fees,
temporary occupant content permit fees (if necessary), signage permit fees,
banner permit fees, mini billboard permit fees, and the beach concession fees;
2. A five (5) year commitment to activate SOBEWFF in the current Miami Beach
locations including the Main Site (Lummus Park beachfront between 10 and
13 Streets), the North Venue (at beachfront between Lincoln Road & 17
Street), Espanola Way, and various hotel venues.
• Miami Beach Public benefit:
1. SOBEWFF is offering Miami Beach residents discounted advance (two weeks
pre -sale period) ticket sales opportunities, the opportunity will consist of a 15%
discount applied to the purchase of a maximum of two (2) tickets of a choice
of one SOBEWFF large-scale event (over 200 guests) taking place in Miami
Beach.
If approved, the sponsorship would be formalized through a five (5) year sponsorship
agreement with a term from 2024 to 2028, subject to termination for cause by the
City.
SUPPORTING SURVEY DATA
In the 2022 Resident Survey, 66% of respondents felt that major events such as food
and wine festivals contribute to the quality of life in Miami Beach.
FINANCIAL INFORMATION
SOBEWFF will receive approximately $150,000.00 in waived fees (based on 2022
waived fees), with a cap on waived fees equal to $150,000.00 escalated beginning
in January 2025 by the lower of CPI or five percent (5%) each year:
• Special Event application and permit fees - $2,132
• Vehicle beach access pass fees - $6,200
• Square Footage fees - $65,597
• Lummus Park user fees - $25,642
• Police Department off -duty administrative fees - $26,514
• Light pole banner permit fees - $7,500
• Signage permits - TBD, estimated at $2,483
• Mini billboard fees - $200
• Beach concession fees - $18,732
• Miami Beach Bandshell Rental fees $5,000
The Festival is also requesting reimbursement for expenditures on fire, police and
EMT services in. the amount of $175,000 to be escalated by the lower of CPI or five
percent (5%) each year commencing January 2025.
CONCLUSION
The Administration recommends the approval of the renewal of an ongoing
agreement with South Beach Wine & Food Festival (SOBEWFF) for an additional
five years.
Is this a "Residents Right Does this item utilize G.O.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
M
No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and
quality.entertainment destination.
Legislative Tracking
Tourism and Culture
G SOBEWFF
SOUTH BEACH WINE & FOOD FESTNAC
PRESENTED BY Cap, rte
City of Miami Beach, Florida
SPONSORSHIP AGREEMENT
Sponsor: City of Miami Beach, Florida
Address: 1755 Meridian Avenue, Suite #500, Miami Beach, FL 33139
The Florida International University Board of Trustees, a charitable governmental unit qualifying for Federal tax exemption pursuant
to Internal Revenue Code ("I.R.C.") section 115(1) ("FIU"), as administrator and co -producer of the Food Network South Beach Wine &
Food Festival presented by Capital One (the "Festival", and togetherwith FIU, the "Festival Organizer"), thanks Sponsor for its commitment
as a Platinum sponsor of the Festival. This Sponsorship Agreement (the "Agreement") shall commence as of the last date signed below
(the "Effective Date") and shall continue through and including May 1, 20282, unless otherwise terminated pursuant to the terms hereof,
including Section 11 A, in Article III. In consideration of the terms outlined herein, the parties agree as follows:
SPONSOR'S CONTRIBUTION (please put N/A if not applicable):
A. Cash Contribution3: $TBD Payment Due Date: N/A
B. In -Kind Contribution4: $TBD
C. Total Contributions: $TBD
Within ninety (90) days from the conclusion of the 2024 Festival and each Festival year thereafter throughout the term of this Agreement,
the City shall provide written notice to the Festival Organizer confirming the scope of the In -Kind Contribution and/or amount of the Cash
Contribution to be made in respect of the subsequent year's Festival. For the avoidance of doubt, the City shall have no obligation to make
the In -Kind Contribution and/or the Cash Contribution for any Festival year following the 2024 Festival and/or the City may modify the scope
of the In -Kind Contribution and/or the amount of the Cash Contribution with respect to such subsequent Festival years. To the extent the
scope of the In -Kind Contribution and/or the Cash Contribution is reduced or increased, the parties shall determine an appropriate
modification, if any, to the Sponsor benefits outlined in this Agreement.
II. SPONSOR'S SPONSORSHIP BENEFITS (please put N/A if not applicable):
A. Level: Sponsor will be recognized as a Platinum sponsor of the 2024 - 2028 Festivals.
B. General Festival Recognition: Sponsor will receive tiered level logo recognition on the welcome banners at the Grand Tasting.
Village.
C P rt' ' t'n Event(s)
a icrpa r
g
# of
BEvent
Event Name:
Event Recognition:
Credentials:
Appendix #:
A
I Goya Foods Grand Tasting Village featuring Grand
Supporting Sponsor
N/A
I While this Agreement governs the 2024-2028 Festivals, most benefits and deadlines outlined in this Agreement are only applicable for the 2024 Festival.
Accordingly, all benefits and/or deadlines applicable to the 2024-2028 Festival(s) which are not contemplated herein shall be outlined in separate addendums
to this Agreement, to be agreed upon by the parties by August 1st of each contract year. Additionally, the Festival Organizer may modify those benefits
and/or deadlines outlined herein for such future Festival(s); however such benefits shall not be less than those outlined in this Agreement.
2 Should .Sponsor and Festival Organizer wish to extend this Agreement, all terms outlined herein will be valid for an additional five (5) year period (2029,
2030, 2031, 2032 and 2033 Festivals). The option to extend this Agreement will be agreed to in writing no later than April 30, 2028.
3 See Appendix D for details of Cash Contribution.
4 See Appendix D for details of In -Kind Contribution.
5 The Total Contribution is provided to the Festival in exchange for Sponsor's participation in the 2023 Festival and is the basis for Sponsor's benefit level.
6 The Appendix for each above -listed Event and/or Opportunity (as applicable) is attached to the back of this Agreement (under the related Appendix #) and
is hereby incorporated by this reference. Sponsor acknowledges, understands and agrees that, in addition to the terms of this Agreement, the terms outlined
in each Appendix shall govern Sponsor's involvement in the related Event and/or Opportunity and Sponsor agrees to abide by the terms outlined therein.
Page 1 of 15 INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
Tasting Tents and Publix Culinary Demonstrations
sponsored by Sub -Zero Group Southeast (Saturday
and Sunday) AND Wine Spectator Trade Day
presented by Beverage Media Group hosted by
Southern Glazer's Wine & Spirits (Friday)
B
TBD Thursday Night North Venue Event
Supporting Sponsor
N/A
B
TBD Friday Night North Venue Event
Supporting Sponsor
N/A
B
TBD Saturday Night North Venue Event
Supporting Sponsor
N/A
B
TBD Sunday Night North Venue Event
Supporting Sponsor
N/A
C
Fontainebleau Miami Beach presents Wine
Suppoding-Sponsor
N/A
Spectator's Best of the Best resented b Capital One
*The above -listed
events shall each be known individual) as an "Event' and -collectively as the "Events."
E. Additional Opportunities:
Opportunity Appendix #: Opportunity:
D In -Kind Contribution to the Festival
E Non-event related assets
1
III. TERMS AND CONDITIONS. In addition to the above-ustea event appenaices anu opportunuy appUl lul',M, 00 OFF IUOUI0 `Uavl., u
"Appendix" and collectively, the "Appendices"), Sponsor's involvement.with the Festival shall be governed by the following terms and
conditions:
1. Tickets
A. Complimentary Tickets. In addition to the aforementioned Benefit Package, The Festival will provide Sponsor with the following
complimentary allotment of tickets:
o Additional tickets for Sponsor:
■ Eight (8). tickets 1: Grand Tasting Village on Saturday
■ Eight (8) tickets to Grand.Tasting Village on Sunday
■ Sixteen (16) tickets to TBD.Thursday Night North.Venue Event. -
■ Sixteen (1'6) tickets to TBD Friday Night North Venue Event
■ Sixteen (16) tickets to TBD Saturday Night North,Venue Event
■ Sixteen (16) tickets to TBD Sunday Night North Venue Event
o _Ticket orders should be placed with the FestiJal's internal.Ticketing Manager as soon as possible to ensure availability of
first choice; exact ticket allocations are subject to availability.,No ticket orders will be accepted by the Ticketing Manager
and no Ticket Credits may be'redeemed by Sponsor the date that is thirty (30) calendar days prior to the first day of
the Festival each year.
B. Ticket Purchases. Additional tickets, including for seated events, may be purchased at cash value by wire transfer, check or
credit card,' subject to applicable 7% Florida Sales Tax. All ticket orders are subject to availability.
C. Distribution. ^ No tickets shall be. distributed until, if applicable, (1) Sponsor's Cash Contribution under section I, Sponsor's
Contribution, on :page 1 of this Agreement ("Cash Contribution"), has been paid in full, (2) all elements of Sponsor's activation plan
and design are approved and/or (3) Sponsor has submitted all required inventory shipping forms. Subject to the foregoing
requirements, tickets'will be distributed 2-3 weeks prior to the Festival.
2. Credentials "
The Festival provides credentials for operational working personnel directly related to the activation of Sponsor's footprints for the
day(s) and Events that Sponsor has a Festival approved activation, footprint or build out. For example, executives and sales personnel are
not eligible for operational working credentials and must be ticketed. Terms related to Sponsor's receipt of any credentials are as follows:
A. Sponsor will receive credentials for working access to each Event in the amount specified on the front page of this Agreement.
Sponsor acknowledges that such working access does not grant the bearer a seat at any seated events; seats are reserved for
ticketed guests.
B. All credentials for set up and breakdown personnel are included within this allocation of credentials to Sponsor; the Festival will
not allocate separate credentials for set up and breakdown personnel.
C. IMPORTANT NOTICE: CREDENTIALS ARE ISSUED ON -SITE AT THE FESTIVAL. NO CREDENTIAL SHALL BE ISSUED
UNLESS ALL AMOUNTS LISTED UNDER SECTION I, SPONSOR'S CONTRIBUTION, AREPAID IN FULL,
Page 2 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
D. No person shall be granted access to the Event site without a valid credential or ticket. This requirement will be strictly enforced.
All workers, including those assisting with load -in and set-up, as well as any private photographer, videographer or other media -
type personnel working directly for the Sponsor, must visibly display a valid credential at all times beginning on Wednesday,
February 21, 2024. For the avoidance of doubt, the foregoing provision shall apply to the City in its proprietary capacity as a party
to this Sponsorship Agreement, and shall not apply to or otherwise restrict City personnel from accessing the Event sites at any
time, if such City personnel are acting pursuant to a regulatory or law enforcement capacity with respect to any aspect of the Event
or Event sites.
E. If Sponsor desires to utilize a photographer and/or videographer for Sponsors own purposes (e.g., to document Sponsors
activation), such photographer(s) and/or videographer(s) will not be considered to be press and must utilize Sponsor's tickets
and/or credentials to gain access to the Event; Festival Organizer shall not permit any other access. Additionally, Sponsor
must fill out the appropriate form (link to be provided) to notify the Festival Organizer of such plans by Friday, February 9, 2024.
Sponsor is responsible for communicating Festival's photo/videolfilming .guidelines outlined on the form to any such
photographers/videographers. '
F. Additional credentials (over and above Sponsor allotted amount) may be available and must be requested prior to the Event.
Sponsor acknowledges that the Festival is not responsible for and cannot guarantee the availability of credentials for any reason,
whether for purchase or otherwise.
3. Press
A. Press Registration. All press must apply for access to the Festival through the Festival's Public Relations department no later
than Monday, January 22, 2024(http://sobewff.org/medialbress-accessA. Due to legal guest capacity and/or inventory control
limitations, Festival will not have guest lists at registration and will not provide access to any mem.*s,of the press or other guests,
unless they have been previously approved and ticketed or credentialed by the Festival.
B. Press Access. If Sponsor desires to use its tickets and/or credentials. to invite press to cover the Festival;�Sponsor must submit
the press names to the Festival's Public Relations_ Director for approval no later'than Monday, January 22, 2024. Sponsor must
receive the Festival Organizer's approval prior.to any transfer. Additionally;: due to the Festival's overarching policies regarding
filming of content at Festival events, all press video_%filming access plans are. subject to the Festival Organizer's review and
approval.
C. Attending Media List. Attending media list shall be released ten'(10) days prior to the start of the Festival.
4. Print and Media Recognition
A. If this Agreement is,executed prior to Friday, November 3, 2023, and Sponsor -has timely submitted its logo to the Festival Organizer
per paragraph 8 (Logo and Sponsorship Acknowledgement Guidelines) of this Agreement, Sponsor will receive the following
recognition in the editorial pages of the Official Guide to the 2024 South Beach Wine & Food Festival:
1. Logo recognition (or line listing, as appropriate, as determined by the Festival) on the sponsor acknowledgement page.
2. Logo -recognition (or line'listing; as appropriate,"as determined by the Festival) on the event -specific pages for the Event(s) listed
above..-
B. Festival will provide ah4-page ad to Sponsor, at no cost,`in the'0iricial Guide to the 2024 South Beach Wine & Food Festival.
'-See Appendix A attached hereto for details..
C. Sponsor's logo or line listing (as appropriate, as determined by Festival) will appear with logos or line listings of all major sponsors
in one full -page "thank you" advertisement running the weekend of the Festival in a newspaper publication of major circulation
such as The Miami Herald.
D. Sponsor will receive recognition (logo or line -listing as appropriate, as determined by Festival Organizer) in select print advertising
in local and nationatpublications.
E. Sponsor will receive recognition (logo or,line-listing as appropriate, as determined by Festival Organizer) in select print promotional
materials distributed'to local, national and international media.
F. Sponsor will have the opportunity to produce press releases promoting its participation in the Festival, however all such press
releases must be approved in advance by the Festival Organizer, such approval not to be unreasonably withheld, delayed or
conditioned. All approved press releases shall be housed on the Festival's website in the press room.
5. Electronic Recognition
A. Sponsor's logo (or line listing, as appropriate, as determined by the Festival Organizer) will appear on the following pages of the Festival's
website, with a link to the Sponsor's website:
• Sponsor Level: Platinum
• On the event -specific pages for the Event(s) listed on the front page of this Agreement, if applicable.
B. Sponsor's logo or line listing, as appropriate, as well as Sponsor's contribution of a mutually -agreed upon auction item, if any, will
be placed on the Festival's Online Auction website pursuant to the terms outlined throughout this Agreement, and at any one of the
following sites:
The Holiday Online Auction, taking place from mid -November 2023 through mid -December 2023.
Page 3 of 15 city of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
The Main Online Auction, taking place from February 2024 through March 2024.
C. Any logo recognition and link will remain on the Festival website from the Effective Date of this Agreement until May 1, 2024.
D. If Sponsor is a Diamond level sponsor, or higher:
1. Juicy Tidbits: Festival e-Newsletter. Sponsor will have the opportunity to be featured in the Festival e-Newsletter, Juicy
Tidbits, distributed to approximately 400,000 recipients consisting of Festival fans, supporters, partners and individuals who
have opted into e-mail subscription. Sponsor will work with the Sponsor Manager provided by the Festival to curate material
relevant to Sponsors involvement within the Festival and timeframe of distribution.
2. Web Banner. Sponsor will have the opportunity to provide a digital web banner to be located on the Festival's website. This
web banner will appear in a rotation with other digital web banners. Sponsor cannot utilize the Festival's logo in the web
banner graphics. Detailed specifications for such banner requirements shall be provided to the Sponsor.
6. gifting. If Festival produces a pre -stuffed gift bag, Sponsor may receive the following gifting opportunities:
A. Trade Day Gift Bag Inclusion — the opportunity to include a promotional -item or sample to be included in a minimum of 4,500
Trade Day gift bags distributed to attendees.
B. Grand Tasting Gift Bag Inclusion — the opportunity to include a'promotional, item or sample to be included in all 12,000
Grand Tasting gift bags distributed to attendees.
Weight and size restrictions will apply. Limited placement opportunities available. Paper materials (e.g., pamphlets, promotional
literature or brochures) are strongly discouraged. Whenever possible, printed pieces should be, produced using 100% recycled
materials, and they should not exceed two (2) ounces in weight. All promotional/gift items should not exceed eight (8) ounces in weight.
All items must be approved in advance by the Festival no later than Monday, January 15, 2024.
7. 2024 Festival Auctions. Sponsor will have the opportunity to donate a mutually agreed upon auction item to, one of the Festival's
Online Auctions. Sponsor's logo or line listing; as appropriate, as determined by the Festival, as well as a full description and photo of
the Sponsors auction item, will be placed on one or.more of.the Festival's Online Auction websites during these time frames:
A. The Holiday Online Auction will take place from mid -November 2022 through mid -December 2022.
B. The Main Online Auction will take place from February 2024 through March 2024.
Festival warrants and represents that its Online and Silent Auctions will be -conducted in accordance with applicable law, including but
not limited to the auctioning of items that contain alcohol content.
8. Logo and Sponsorship Acknowledgement Guidelines
A. All recognition to be'received by Sponsor in accordance. -with this Agreement, including but not limited to Electronic Recognition
and Print & Media Recognition, shall be subject to and in accordance with these Guidelines.
B. The Festival Organizer shall be entitled to reject any logo submissions which do not adhere to the requirements outlined herein,
without -any further -liability to the Festival.
C. Sponsor:must complete a Sponsor _Brand Marketing Form (which..includes Sponsors logo submission) within two (2) business
`days• after execution of'this Agreement. The form can be found here: https:/Icorporate sobewff.orgiforms/2023-sobewff-
spon. r-brand-marketing-form!.., Within two (2) business days'after the Festival's receipt of the Sponsor's completed intake form,
Sponsor's logo recognition benefits will be included in all applicable formats which are still available to Sponsor (i.e., website
recognition; other electronic recognition). Sponsor.Wll not receive any such benefits until the Agreement is finalized and the
completed.forin. (and logo) are received by the Festival. Sponsor acknowledges that Festival Organizer shall not be obligated to
provide recognition benefits to Sponsor for which recognition deadlines have already passed. Any requested logo changes by
Sponsor submitted to.the Festival 'after Friday, January 5, 2024 will not be guaranteed to be used for printed materials. Any
reprinting costs associated with a Sponsor's logo change shall be the sole responsibility of the Sponsor.
D. Sponsor shall utilize the following pre -approved verbiage when acknowledging their sponsorship of the Festival:
1. "A proud sponsor of the Food Network South Beach Wine & Food Festival presented by Capital One."
2. "[Sponsor] is honored to support the 2024 Food Network South Beach Wine & Food Festival presented by Capital One."
3. "[Sponsor] is honored to support SOBEWFF@."
4. "[Sponsor] is honored to support the 2024 South Beach Wine & Food Festival@."
9. Festival Licensing Rights
A. Grant of Rights.
1. Festival Marks. Festival Organizer hereby grants Sponsor the limited, non-exclusive, right and license to use Festival marks
and logos, as provided to the Sponsor by the Festival Organizer ("Festival Marks") on a royalty -free basis, in promotions,
advertising and website identification for the purpose of Sponsor leveraging its sponsorship position. Sponsor must obtain
the prior written approval of Festival 0 rg a n i ze r as to all proposed promotional, advertising, identification or other materials
prepared by Sponsor pursuant to this paragraph prior to their publication, circulation, or display. Sponsor shall place the
Page 4 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
indicia "SM" or "TM" next to each use of any Festival Mark. Sponsor will not use Festival's Marks for any purpose other than
those set forth in this Agreement.
2. Sgonsor Marks. The Festival Organizer shall have the limited, non-exclusive right and license to use Sponsor's trademarks
and logos, as provided to the Festival by Sponsor ("Sponsor's Marks") on a royalty -free basis for the exclusive purpose of
implementing the various sponsorship benefits set forth in this Agreement, including, but not limited to, providing Sponsor
with logo recognition in promotions, advertising, website identification or other Festival -related materials. The Festival
Organizer will not use Sponsor's Marks for any purpose other than those set forth in this Agreement.
B. License Duration. This limited license is granted for the duration of the 2024 Festival or as otherwise specified in this
Agreement. All rights and privileges granted to each party by this limited license shall immediately expire on the date of expiration
or earlier termination of this Agreement.
C. Goodwill. Sponsor and the Festival Organizer recognize the great value of the goodwill associated with each parry's
intellectual property. Each party acknowledges that the other party has an interest,m maintaining and protecting the image and
reputation of its respective intellectual property, and that the other parry's intellectual property must be used in a manner consistent
with the standards established by that party.
D. No Assignment. This limited license and all rights and duties hereunder, are, personal to Sponsor and shall not, without the
written consent of the Festival Organizer, be assigned, mortgaged, sublicensed . or otherwise encumbered or transferred by
Sponsor or by operation of law.
E. No Joint Venture. This Agreement does not authorize Sponsor to. do business under.tlie name of "South Beach Wine & Food
Festival" or "Florida International University" or any name similar thereto, or to enter into --any contracts or agreements of any
type in the name of, or on behalf of any of these parties. The Sponsor is not empowered to state or simply imply, either directly
or indirectly, that Sponsor or its activities, other than pursuant to the limited license permitted herein,, are supported, endorsed or
sponsored by the Festival and upon the direction of the Festival Organizer shall issue express disclaimers to the effect. Nothing
herein shall be construed to place the parties in the relationship of partners or joint venturers, nor stiall anysimilar relationship be
deemed to exist between them.
10. Product Inventory and Shipping
A. Sponsors who use the Festival's inventory process to ship product to the Festival warehouse must adhere to the comprehensive
inventory rules and regulations as provided by the Festival (the "Product Inventory and Shipping Rules") including, but not limited
to, Sponsor's obligation to:-
1 . Complete and submit to the. Festival an InventorySummary Sheet, to be provided by Festival, documenting the specific items
with description and ,quantity that Sponsor is sending'to,the Festival warehouse.
2. Affix to every box or pallet prior to shipping, a Festival -provided shipping label:'
3. Ship its products within the Festival -assigned shipping window. Festival is not responsible for any products shipped outside of
the shipping window. '
4. Adhere to the return shipping'process in the Product Inventory and Shipping Rules. Festival is not responsible for products that
are shipped outside of the return shipping process. _
11. Other Provisions ,
A. Termination for Cause. Eithee,party may. terminate this Agreement immediately if the other party materially breaches this
Agreement and fails to cure such breach within fifteen (15) days after receiving written notice of such breach. In addition, this
agreement.may,be terminated by,the City, in whble.or in part, if any principal of Festival Organizer or other representative of the
Festival is chargedby authorities having legal jurisdiction with, or indicted or convicted of any felony, or a crime involving moral
turpitude, or makes any untrue statement or commits any misleading act reflecting unfavorably upon the City's reputation or brand.
B. Opportunity Deadlines.. The Festival 'Organizer shall notify Sponsor of all deadlines for any 'opportunity" outlined in this
Agreement (including'all appendices) which does not provide a clear deadline. Deadline notices shall be provided to Sponsor in
writing, which may include, e-mail, and in a timely manner (i.e., not less than thirty (30) calendar days prior to the deadline). All
opportunities must be accepted or rejected by the deadline provided, or Sponsor risks losing such opportunity.
C. Preferred Vendors. Festival will provide access to preferred decor/activation and catering vendors, which can be found here:
https•//sobewff.org/vendors.
D. Exception to Exclusivity. The Festival's title partner Food Network shall retain the right to display any Food Network branded
elements within Sponsor's footprint(s) regardless of category exclusivity.
E. Confidentiality. omitted.
F. Public Records. Each of the Sponsor and Festival Organizer is subject to applicable public records laws as provided by provisions
of Florida Statutes Chapter 119, and each will respond to such public records requests as required by the law. This provision shall
survive the expiration or earlier termination of this Agreement.
G. Loss/Theft. Sponsor is solely responsible for the security of all goods, property, equipment, materials, product or any other items
("Sponsor's Property") that it or its contractors, agents, or other representatives bring to the Festival. The Festival Organizer shall
Page 5 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
J.
K.
L.
M.
N.
have no obligation or liability whatsoever for any loss, misplacement or theft of Sponsor's Property unless such loss, misplacement
or theft directly arises from the Festival Organizer's gross negligence or willful misconduct.
Compliance with Applicable Laws & Permits. The parties shall comply with all applicable federal, state and local laws, rules,
regulations and ordinances, and all other governmental requirements, in performing under this Agreement. Sponsor acknowledges
and agrees that Sponsor has and will at all times maintain all applicable governmental permits, licenses, consents, and approvals
necessary to perform its obligations under this Agreement. The Festival Organizer agrees that it will obtain in advance all state
and local event permits and licenses required to conduct the Event(s), including all alcohol beverage permits or licenses.
Alcohol Beverage Law Representations.
1. If Sponsor is supplying and/or serving alcohol (including beer, wine and/or spirits), Sponsor, warrants, represents and agrees
with the following statements:
i. This Agreement is entered -into solely for the marketing and promotional rights described herein and that Sponsor's rights
under this Agreement are in no way conditioned on any agreement or, understanding that any person, firm or company
affiliated with or otherwise related to the Festival Organizer will be required to purchase or sell any alcohol beverage
produced, sold, offered for sale, or served by Sponsor, or refrain from purchasing, selling, or serving any competing
products. By entering into this Agreement, Sponsor does'not agree;'expect, or intend to induce the purchase of any
alcohol beverage produced, sold or offered for sale by Sponsor.
ii. Sponsor has no agreement with any alcohol beverage. retail licensee related.to or respecting this Agreement.
iii. All tickets sold as set forth in this Agreement to the. various events are for the benefit of the Festival Organizer only.
iv. Any alcohol served or visible on -site must be approved by the Festival Organizer in' advance and must be distributed by
Southern Glazers Wine and Spirits of Florida.,
v. Sponsor acknowledges that any and all alcohol beverages donated in connection with the Event(s) that remain unused
at the end of the Event(s) shall be immediately disposed -of by Sponsor and/or removed from the Event Location(s) within
the assigned breakdown time, as detailed in the appropriate. Appendix., Absolutely no alcohol beverages may remain at
the Event Location after the assigned, breakdown time. Should the Sponsor wish to keep any unused product at the
conclusion of the Event, it is the responsibility of the Sponsor to make arrangements in advance for any unused product
to be removed from the site within the assigned breakdown time, and_to clear those prior arrangements on site with the
Festival's Supplier Coordinator, The Festival has no responsibility or liability to the Sponsor for any unused product once
the Event has concluded. Festival policy does NOT permit the solicitation of on -site sales by any and all Festival sponsors;
no cash and carry activity will be permitted at any time.
2. The Festival Organizer represents,that no monies -'paid for the sponsorship rights identified in this Agreement are intended to
be or will be passed on by the Festival Organizer to any alcohol beverage retail licensee as an inducement to any such retailer
to purchase any alcohol beverage produced, sold or offered for sale by Sponsor, nor will any such monies be used to defray
any costs that any alcohol beverage ,retailer would incur in the conduct of its business, including, but not limited to, the
purchase of advertising. The Festival'Organizer further. represents that it is not a licensed retailer of alcohol beverages and
that no money paid by Sponsor shall directly or indirectly be paid to a retailer of alcohol beverages.
No Third Party Rights. This Agreement does not and is not intended to confer any rights or remedies to any party other than the
parties to this Agreement. Sponsor acknowledges that no branding or benefits relating to the Festival shall be made available to
any entity other than Sponsor, except upon'the Festival Organizer's advance written approval.
Indemnification. Each party agrees to be: (i) fully responsible for its acts of negligence or its employees or agents' acts of
negligence when acting within the course and scope of their employment or agency; and (ii) liable for any damages resulting from
said negligence. The foregoing shall only be'to the extent and within the limitations of Section 768.28, Florida Statutes, and
expressly subject to the provisions, of that statute whereby neither party shall be held liable to pay a personal injury or property
damage claim or judgment by any one person which exceeds the sum of $200,000, or any claim or judgment, or portions thereof,
which, when totaled with all other claims or judgments paid by said party arising out of the same incident or occurrence, exceeds
the sum of $300,000. Nothing herein shall be construed as making either party responsible for any liability or claim arising out of
the negligent performance or failure of performance of the other party. Further, nothing contained herein shall be construed or
interpreted as: i) denying ether party or other state or public entity any remedy or defense available under the laws of the State of
Florida; ii) the consent of either party to be sued; or iii) a waiver of sovereign immunity of either party beyond the waiver described
herein and provided in Section 768.28, Florida Statutes.
Governing Law. This Agreement shall be construed and governed in accordance with the laws of the State of Florida and any
dispute arising hereunder shall be resolved in the State courts located in Miami -Dade County, Florida.
Payment. N/A.
Failure to Make In -Kind Contribution. If Sponsor is making an In -Kind Contribution, if any, as outlined under section I "Sponsor's
Contribution" on page 1 of this Agreement ("In -Kind Contribution"), and Sponsor fails to make such In -Kind Contribution prior to
the start of the 2024 Festival, Sponsor shall not be permitted to access the 2024 Festival or any Festival Event(s), including
those for which it is involved, until the In -Kind Contribution is received by the Festival. If the Festival and/or any applicable
Festival Event(s) conclude without the Festival receiving the In -Kind Contribution from Sponsor, Sponsor agrees to reimburse
the Festival for all costs incurred by the Festival related to Sponsor and for all marketing/publicity benefits received by Sponsor.
Page 6 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
0. Notices. Any notices to be made hereunder shall be made in writing and shall be sent by hand delivery, email, overnight
courier or certified United States mail, return receipt requested, with postage prepaid. Each party may, by notice to the other party
as provided herein, change the address to which notices or payments thereafter shall be sent:
Notices to Sponsor shall be sent to:
City of Miami Beach, Florida
1755 Meridian Avenue, Suite #500, Miami Beach, FL 33139
Attn: Alina T. Hudak, City Manager
Phone: 305-673-7577; E-mail: lissettearrogante@miamibeachfl.gov
Notices to the Festival shall be sent to:
Florida International University
c/o South Beach Wine & Food Festival HQ
2105 N. Miami Avenue, Miami, FL 33127
Attn: Ashley Shapiro, Associate Director, South Beach Wine & Food Festival@
Phone: 305-627-1617; E-mail: ashapiro@sgws.com
P. Waiver & Amendments. The failure of either party hereto'#o insist in any instance -upon the strict performance of any
provision of this Agreement or to exercise any election contained herein shall not be construed as a waiver or relinquishment for
the future of such provision or election. No waiver, modification or amendment by any party shall have been deemed to have
been made unless expressed in writing by such party.
Q. Severability. In the event that any provision of this Agreement, shall for any reason be held to be invalid, illegal or unenforceable
in any jurisdiction, such provision shall be ineffective as to such jurisdiction solely to the extent necessary to render such provision
valid, legal and enforceable, and without.invalidating or affecting the 'remaining provisions hereof or affecting the validity, legality
or enforceability of such provisions in any'other jurisdiction.
R. Event Changes; Force Majeure. The par ties 'agree that if the Festival or any of its event(s) is postponed or canceled by the
Festival or the Sponsor in its regulatory capacity'due to.public health and/or safety concerns or if either party is delayed or is
unable to fulfill or perform any of the terms or obligations under this Agreement (other than a parry's payment obligations)
due to any event beyond eitherparty's reasonable control, including but not limited to -"acts of God, fire, flood, natural disaster,
war or threat of war, acts or threats of terrorism, civil, disorder, unauthorized strikes, public health emergencies (such as a result
of epidemics and pandemics), any federal, state or local `government law, order; -or regulation, order of any court or jurisdiction,
or other similar occurrence. beyond the reasonable control of the parties (the "Force'Majeure Event"), neither party shall be liable
or responsible to the other, nor be deemed to have'defaulted under or breached this Agreement. Notwithstanding the
foregoing, the affected party must diligently,attempt to peri,orm (including through alternate means). If a party is prevented,
hindered, or delayed in performing any of its- obligations under this Agreement as a result of the events outlined in this Section
(even through alternate means), the parties shall in good faith negotiate changes to this Agreement. For example, the parties
agree.that, if, due to the events outlined in.this Section; the Soonsor's benefit(s) or entitlement or portion of such benefits set forth
in, this Agreement become unavailable or become impossible to provide, the parties shall mutually and reasonably agree on a
different "make good" benefit or right or entitlement that has substantially the same value as the unavailable benefit(s).
S. Insurance.., The Sponsor, as'a municipal corporation, warrants and represents that it is self -funded for liability insurance; the
Sponsor is not required to obtain additional insurance for this Agreement. The Sponsor is not liable for the acts of third parties or
the consequences of the acts of third parties. The Festival, as a part of FIU is a public body corporate entity, warrants and
represents that it is self -funded for liability insurance; the Festival is not required to obtain additional insurance for this Agreement.
The Festival is not liable, for the acts of third parties or the consequences of the acts of third parties.
T. Representations. Sponsor represents and warrants that it is not on the Convicted Vendor List (see Florida Statutes
§287.133(2)(a)). Sponsor. also assumes such risk with respect to the willful or negligent acts or omissions of Contractor's
subcontractors or persons'otherwise acting or engaged to act at the instance of Sponsor in furtherance of Sponsor fulfilling
Sponsor's obligations under this Agreement.
U. Sovereign Immunity. Nothing in this Agreement shall be construed as the Festival Organizer's indemnification of Sponsor or
Sponsor's indemnification of Festival Organizer or as a waiver of sovereign immunity by either party beyond that provided in Florida
Statutes §768.28.
V. Drafting. No provision of this Agreement shall be interpreted for or against any party on the basis that such party was the draftsman
of such provision, and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of
any provision of this Agreement.
W. Signatures. The parties hereby acknowledge and agree that this Agreement may be signed electronically and that such electronic
or facsimile signatures shall be deemed an original for all purposes. The parties represent and warrant that any person signing
this Agreement electronically or causing this Agreement to be signed electronically has the authority to do so and that such
electronic signature shall be sufficient to bind the respective party under this Agreement.
Page 7 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
X. Authority. Each party represents and warrants that the Agreement has been duly authorized, executed and delivered by and on
behalf of the such party and constitutes the valid, binding, and enforceable agreement in accordance with the terms hereof. If the
Agreement is signed by a parry's representative or agent, such representative or agent represents and warrants that: (1) it is duly
authorized to act for and on behalf of such partyand (2) that it is authorized to enter into the Agreement
Y. Entire Agreement. This Agreement, along with any and all exhibits and appendices attached hereto, sets forth the entire
understanding between the parties and supersedes all prior agreements, arrangements and communications, whether oral or
written, with respect to the subject matter hereof. No other agreements, representations, warranties or other matters, whether
written or oral, shall be deemed to bind the parties hereto with respect to the subject matter hereof. Sponsor acknowledges that
it is entering into this Agreement solely on the basis of the agreements and representations contained herein.
SPONSOR ACKNOWLEDGES AND AGREES THAT THE FESTIVAL SHALL NOT CONFER ANY SPONSORSHIP BENEFITS
WHATSOEVER TO SPONSOR UNTIL SUCH TIME AS A FULLY EXECUTED CONTRACT BETWEEN THE FESTIVAL AND SPONSOR
IS IN PLACE.
By signing below, Sponsor represents that Sponsor has had the opportunity to;review,this Agreement and agrees with all of the
terms and conditions contained herein. The duly authorized representativ_es.of the parties hereby execute this Agreement as of
the Effective Date.
AGREED: AGREED:
City of Miami Beach, Florida +_ * The Florida.international University Board of Trustees
-• r"�• J
- 4
0 NOT SI N THIS
Alina T. Hudak David H. Shider
City Manager Assistant Vice President, Business and Finance
City of Miami Beach, Florida Florida International,University
Date:
Date: i
•`� � - ..
_ 1
Page 8 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
EVENT APPENDIX A
The Event:
Event Name: Goya Foods Grand Tasting Village featuring Grand Tasting Tents and Publix Culinary (an "Event")
Demonstrations sponsored by Sub -Zero Group Southeast (Saturday and Sunday) N
Wine Spectator Trade Day presented by Beverage Media Group hosted by Southern
Glazer's Wine & Spirits (Friday)
Location: Grand Tasting at 1301 Street and Ocean Drive, Miami Beach
Date(s) of Event: Friday, Saturday & Sunday, Price Per Ticket: $TBD
February 23 24 and 25 2024
Time of Event: Friday 11:00am — 3.00pm; Event• 8,000 guests per day
Saturday & Sunday 12:OOprn — S:OOpm Capadity
Event Recognition:
Terms related to this Event: `y
1. On -Site Recognition. Sponsor will receive recognition on all relevant signage related`to this Event, and in any verbal
recognition of the Event's sponsors by host or Festival,represenfat!ve. Specific logo recognition will be provided as follows:
a. Sponsor's logo will be included on welcome signage at this Event.
b. Sponsor's logo will be included on the Festival's on -site Box Office during the weekend of the Festival.
c. Sponsor's logo will be included on the back of the entrance truss at this Event. For example: "The City of Miami
Beach (logo) thanks you for attending — see you next year!
d. Sponsor's logo will be included on sections of the scrim that surrounds the outside of this Event:'
2. Compliance with Festival Requirements. All Festival; venue and applicable governmental fire and safety codes, rules
and regulations (including but not limited to the Festival's,Code.of Conduct) must.be strictly adhered to. The Festival will
have final authority governing placement, layout, installation'and operation of all Festival -controlled venues.
- Sponsor acknowledges and agrees that any number provided herein is an estimated number only and is not intended to be relied on by
Sponsor as part of its consideration in entering into this Agreement.
If Sponsor re -brands or creates a new logo during the term of this Agreement and desires for the Festival to use the new logo in large format
signs or other "long -lead" materials that Festival'has procured for use over the course of multiple years, Sponsor will be responsible to pay for
any re -branding of such large format signs or other long -lead items, should Sponsor desire for such items to be reproduced.
Page 9 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
EVENT APPENDIX B
The Event(s):
Event Name: TBD EVENT
(an "Event")
Location: North Venue, Beachside at 1 Lincoln Road, Miami Beach, FL 33139
Date(s) of Event: Thursday February 22, 2024 Price Per Ticket:
TBD
Time of Event: 7:30pm—10:30pm; 7:00pm Early Access Event Capacityt:
3,000
Event Recognition:
Event Name: TBD EVENT
(an "Event")
Location: North Venue, Beachside at 1 Lincoln Road, Miami Beach, FL 33139 . '� _
Date(s) of Event: Friday February 23 2024 Price Per Ticket:
TBD
Time of Event: 7:30pm—10:30pm; 7:00pm Early Access Everit"Capacity':
3,000
Event Recognition:
Event Name: TBD EVENT
(an "Event")
Location: North Venue, Beachside at 1 Lincoln Road, Miami Beach, FL 33139
Date(s) of Event: Saturday, February 24, 2024 Price Per Ticket:
`TBD .
Time of Event: 7:30pm—10:30pm; 7:00pm Early Access:. Event Capacity':
3,000•
Event Recognition:
Event Name: TBD EVENT
Location: North Venue, Beachside at 1 Lincoln"Road, Miami Beach, FL 33139
Dates) of Event: Sunday February 25 2024 Price Per Ticket:
Time of Event: 6:00pm — 9:00pm; 5:30pm Early Access- , Event Capacity':
Event Recognition:
TBD
3,000
Terms related to the Event(sl:.
1. On -Site Recognition. Sponsor will receive recognition on" all relevant signage related to this Event, and in any verbal
recognition of the Events sponsors by host or Festival Organizer representative. Specific logo recognition will be
provided as follows:
a.- Sponsor's.logo will be included -on welcome Signage at this Event.
,b. Sponsorss fogo.,will be included on the back of the entrance truss at this Event. For example: "The City of Miami
Beach (logo) thanks you for attending see you next..year!"
c. Sponsor's logo will be included on the pertinent chef stations signs for those chefs with restaurants located in Miami
Beach.
2. Compliance with Festival Requirements. AII'Festival, venue and applicable governmental fire and safety codes, rules
and regulations (including but not limited to the Festival's Code of Conduct) must be strictly adhered to. The Festival will
have final authority, governing placement, layout, installation and operation of all Festival -controlled venues.
T Sponsor acknowledges and agrees that any number provided herein is an estimated number only and is not intended to be relied on by Sponsor as part of its
consideration in entering into this Agreement.
Page 10 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
EVENT APPENDIX C
The Event(s):
Event Name: Fontainebleau Miami Beach presents Wine Spectator's Best of the Best sponsored by (an "Event")
Capital One
Location: Fontainebleau Miami Beach, 4441 Collins Avenue, Miami Beach
Date(s) of Event: Friday February 23, 2024 Price Per Ticket: TBD
Time of Event: 7.30pm —10pm Event Capacity: 1800
Terms related to the Event(s):
1. On -Site Recognition. Sponsor will receive recognition on all relevant signage,'related to this Event, and in any verbal
recognition of the Event's sponsors by host or Festival representative. Specific logo recognition will be provided as follows:
a. Sponsor's logo will be included on welcome signage at this .Event:.
b. Sponsor's logo will be included on the pertinent chef stations,signs for those chefs with restaurants located in Miami
Beach.
Page 11 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
EVENT APPENDIX D
Sponsor's In -Kind Contribution to the Festival and Reimbursement for City Services
A. For the 2024 Festival, Sponsor will waive the following City permit costs, estimated to be valued at approximately
$150,000 related to the Grand Tasting Village, North Venue and any other City of Miami Beach Special Event -permitted
venues that the Festival may use, and the Festival as a whole:
i. Special Event -Application Fees
ii. Special Event -Permit Fees
iii. Special Event -Vehicle Beach Access Pass Fee
iv. Special Event -Square Footage Fee
v. Special Event-Lummus Park User Fee
vi. Police Off -duty Administrative Fee
vii. Signage Permits — as needed, estimated at $2,483
viii. Banner Permit Fee
ix. Mini Billboard Permit Fee
x. 20% Concession Fee
A. Rental Waiver for use of the Miami Beach Bandshell for two (2) days
The aggregate value of waived fees will be capped-atl$150,000 per year (the "Fee Waiver Cap"). The Fee Waiver Cap
shall be escalated each year commencing January 1, 2025 by the lower of the CPI (as defined, below) or five percent
(5%)•
In addition to the Sponsor's in -kind contribution, for the 2024 Festival, within thirty (30) days from receipt of an invoice
and back-up documentation reflecting payment by Festival Organizer, the Sponsor shall make a Cash Contribution in
such amount as is necessary to reimburse the Festival for costs paid forCity of Miami Beach Fire, Police and EMT
services ("City Services"), subject to a cap of $175,000 (the "Cash Contribution Cap"). The Cash Contribution Cap shall
be escalated each year commencing January 1" 2025 by the lower of the CPI or five percent (5%).
B. "CPI" means the Consumer Price Index for All Urban Consumers for the United States, all items, index base period
1982-84=100 (commonly referred to as CPI-U); �as published periodically.�by the United States Bureau of Labor
Statistics.
C. Should Festival Organizer host any additional events at new venues within the City of Miami Beach for which the fees
listed above in Section A(i)-(x)�are applicable, Sponsor will also waive the above fees related to these additional venues
subject to the Fee Waiver Cap:
D.. Sponsor agrees to promote the Festival's special ticket offer to Residents of the City of Miami Beach as detailed in
Opportunity Appendix E, Section G through the media assets listed below. Sponsor may use Festival -provided imagery
in creating the promotions. Sponsor agrees to allow Festival Organizer to review the content of its promotions before
such promotions are published by Sponsor. ° Sponsor will submit artwork directly to the Festival Organizer, and the
Festival Organizer will approve or request changes within two (2) business days of receipt. Sponsor agrees to provide
the Festival with artwork submission deadlines for all of the media listed below, at least 30 days prior to deadline:
i. Listing'in the Events Calendar on the Sponsor's website, www.miamibeachfi.gov
ii. At least three'(3) consecutive placement's in the Sponsor's electronic newsletter "This Week" or "E-Blast" and
other Sponsor -owned' electronic newsletters
iii. Half -page (112) ad in the Fall issue of MB Magazine
iv. Public Service Announcement (PSA) on MBTV (CH 77).
E. If requested by the Festival, Sponsor agrees to provide Festival Organizer with corroborating documents related to the
total value of its in -kind contribution.
F. In recognition of the national and international media coverage of the Festival and the significant impact of this media
coverage in promoting the City of Miami Beach as a premier tourism destination, Sponsor agrees, through appropriate
staff as designated by the Sponsor, to recommend that the Greater Miami Convention & Visitors Bureau provide fiscal
support to the Festival.
Page 12 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
OPPORTUNITY APPENDIX E
Non -Event Related Assets
A. 80% of the Festival's total event attendance will be allocated to events that take place in the City of Miami Beach,
bringing over 50,000 visitors to the city.
B. The Festival Organizer will work with Sponsor on co -marketing opportunities to promote important Sponsor
initiatives and ties to the Festival. Details on co -marketing opportunities to be mutually agreed upon by Sponsor
and the Festival and will be executed by the Festival Organizer's PR and Marketing team. The Festival Organizer
will provide Sponsor with the full marketing plan as soon as it is available. Festival Organizer will provide Sponsor
with one (1) pair of tickets to each of the Festival's large-scale events (as defined in paragraph F below) to be used
as so-called "give-aways" by Sponsor on its social media platforms.
C. The Festival Organizer will provide Sponsor with four (4) Juicy Tidbits e-newsletter stories to promote City of Miami
Beach events of Sponsor's choosing. Schedule and timing to be mutually agreed upon. Circulation of newsletter:
500,000.
D. The Festival Organizer will provide Sponsor with four-(4) social media posts (for the avoidance of doubt, the
publication of the same post on multiple social -media platforms shall count as,one (1) post) to promote City of
Miami Beach events of Sponsor's choosing. Schedule and timing to be mutually agreed upon.
E. Sponsor will have the opportunity to place promotional material in the Festival's Official Hospitality Suite located in
the Loews Miami Beach Hotel. The suite is open from,Wednesday through Sunday of the Festival and is the
headquarters for VIPs, chefs, and seminar presenters.
F. Residents of the City of Miami Beach'will have *the opportunity to purchase select tickets to Festival events at a
discounted rate in a one -week pre -sale periodin advance of the official public on -sale date.
i. The opportunity will consist of a 15%,discount appiied to the purchase of a maximum of two (2) tickets to a
choice of one of the Festival's large-scale events (over 200 guests) taking place in Miami Beach. These events
include but,.are ridt limited to: TBD Thursday Night Party, TBD Friday Night Party, TBD Saturday Night Party,
TBD.Closing Party, Saturday or Sunday Grand Tasting Village, Sunday Brunch at Loews Miami Beach, Wine
Spectator's Best of.the'Best, or other large-scale events included within the Festival program. A list of the
eligible Festival events will ,be provided to Sponsor each year. To obtain the discount, all tickets must be
- . purchased with a billing address that includes a valid Miami Beach zip code — 33139, 33140 or 33141.
ii. This discount cannot be combined with any other.pre,-sale promotions the Festival may be running during the
pre -sale period.
iii. Sponsor .will promote this offer to its residents as being available for the one -week period prior to the official
on -sale date in October/November each year. In order to take advantage of the promotion, eligible residents
must call a designated box office phone number during business hours, Monday to Friday, for the duration of
the promotion, and have a credit eard, with a billing zip code in Miami Beach. Online ordering is not available
for this pre -sale promotion.
iv. ,.Residents of the City of Miami Beach are invited to purchase tickets at regular price, on an as -available basis,
for. any Festival event after the pre -sale period is over.
V. Festival Organizer will inform Sponsor in a timely manner of any changes to Festival timelines that affect any
of the above`policies or timelines.
Page 13 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
EXHIBIT A
Official Guide
ASOBEWFF
SOUTH BEACH WINE & FOOD FESTIVAL
-- PRESENTED BY '---
OFFICIAL FESTIVAL GUIDE
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NrrEIL'J.VnONAL UN1t_
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The Food Network South Beach Wine
& Food Festival presented by Capital
One returns to South Florida from
Thursday, -February 23, through
Sunday, February26,2023, featuring
world-renowned chefs, wine & spirits
experts, celebrity guests, and culinary
personalities.
An audience of more than 60,000
Festival attendees will enjoy
one -of -a -kind events and interactive
culinary experiences. With over 40
events spanning four days, the
Official Guide will serve as the go -to
publication for more than 700,000
qualified readers.
Readers will engage with the
official Guide —which will have a
2.5x pass -along rate —for all of their
Festival needs. A digital edition of
the official Guide will also be
distributed to over 410,000 Festival
newsletter subscribers. Partners
can enjoy special features with the
digital edition, such as links to
advertisers' websites (display ads
must include an active URL).
•Sub)st to Clv�n{te
Page 14 of 15 City of Miami Beach, Florida INITIALS:
Food Network South Beach Wine & Food Festival presented by Capital One
RATES & SPECIFICATIONS
ADVERTISING RATES
Double page spread ......... -..................... _...._...................$12,875
Double page spread (non -sponsor rate)-...... -------
$17.250
FullPage ....... _......... ___--....................... .................. ...._..._......
$7,150
Full Page (Non -Sponsor Rate) _ ..............-..................._.
$9S00
Insideback cover.................... ........................... ......................
$7,725
Inside back cover (non -sponsor rate) .....................
$10,250
Outside back cover..............................................................$10,000
Outside back cover (non -sponsor rate) ..................$13.500
n.
`Sponsors rates only applicable to clients who are
official sponsors of SOBEWFF'. Barter and/or trade
rates are not applicable to the guide. Any deviation
from stated rates are subject to approval.
COLOR DISPLAY SPECS
Full Page (rrim): 7" x 9"
Full Page (Bleed): 7.25" x 9.25"
Live Area: 65" x 85"
Double Page Spread (Trim):14" x 9"
Double Page Spread (Bleed):14.25" x
9.25" Live Area:13.20" x 8.20"
=511NG DATES ! ,
Deadline for Space Reservation: Novembarl8; 2022-
i Deadline forAd Materials: November 30; 2022
TICKET PURCHASER DEMOGRAPHICS
& FESTIVAL STATISTICS
In 2022, the Festival's 21st Anniversary included more
than 90 events with over 60,000 attendees
HHI 30% make $12SK+
Age 2S% between 36-4S
.Male 44% Female 567o
Representing 50 states and 16 countries
63% of ticket purchasers originated from South
Florida's Miami -Dade, Broward, Palm Beach and Monroe
counties
r. i •,
Outside of Florida, ticket purchasers originated from
.Ne;n York, California, Texas, Georgia, New
Jersey, Massachusetts, Pennsylvania,
AfArginia and Illinois
The/2022 Festival website had more than 4901000 visits
grid over 4.28 million Impressions.
Total Festival website page vievvs 1,260,000+
AMTRTtSING iN_Q_QMl 5
E kristiksguareftMamail.com
T 305-992-1941
ADVERTISING SUBMI5510 _4
Ads may be submdted by e-mail, WeTransfer or Dropbox.
E kristiksouaredfa'hlmail.com
T 305-9924941
��((r�'
11: 1
ADLMAIF,$IAL R I[REkfEtLU2
1.Ads can be sent in JPG or PSD format, although
high -resolution PDF files are preferred. All files must be in
high -resolution (300 dpi at 100% of your ad's desired print
dimensions) and CMYK If files are not provided as CMY'r<we
cannot guarantee an exact match of color on .press.
Z A color proof must accompany the ad for all formats,
otherwise Havas House does not accept liability for files
that do not print to expectations."
3. live material not intended to bleed must be kept at least
375" from all sides to allow for trim.
4. Special note on double -page spreads: Perfect alignment —
of type or design— across the gutter of two facing pages is
not guaranteed. Live material on facing pages should
remain at least
.25" from the gutter.
•• We cannot guarantee color if high -quality color proofs are not
provided. These Include Kodak Approvals (preferred). Epson, ImaLion
Commercial Matchprint or similar analog proofs with a color control
bar. Please note that all proofs must be mode according to SWOP
dards. Proofs that do not meet these criteria cannot be used for
r matching.
>QuAPFD MIAM,
Page 15 of 15 City of Miami Beach, Florida
INITIALS: