LTC 051-2023 Design Review Board DRB22-0864 2057 71st Street Miami Beach Entrance SignOFFICE OF THE CITY CLERK
Honorable Mayor Dan Gelber and Members of the City Commission
: Rafael Granado, City Clerk
February 6, 2023
Design Review Board: DRB22-0864
2057 71st Street – Miami Beach Entrance Sign
On September 6, 2022, the Design Review Board (“DRB”) reviewed an application, on an advisory
basis, for the design and construction of a new Miami Beach entrance sign to replace an existing
entrance sign in the right-of-way.
The Office of Capital Improvements Projects (CIP) submitted the application. The site is located
in the irregularly shaped right-of-way at the western entrance of Normandy Isle, where the John
F. Kennedy Causeway intersects with Bay Drive and diverges into Normandy Drive and 71st
Street.
The entrance sign is one of two proposed North Beach entrance markers on City-owned
properties, with the second sign to be located at Harding and 87th Street, which was approved by
the Historic Preservation Board on September 13, 2022. Both signs were designed by Shulman
+ Associates, in collaboration with Savino Miller Design Studio.
The new sign on 71st Street, which will replace an existing entrance sign, includes large channel
letters, 4’-10” in height, that spell out “MIAMI BEACH” at the base of an architectural canopy. The
canopy is supported by rectilinear piers painted in a varying Pantone palette of “Neon Pink”,
“Disco Ball Metallic” and “Sand”, and features perforations that allow for palm trees to weave
through the structure. In addition to the new entrance marker, lighting, landscape, and general
restoration of the hardscape is part of the project scope. Attached is a rendering of the proposal.
In addition to the above-noted features of the proposal, the DRB also discussed the feasibility of
including some form of future pedestrian access to the sign, as well as the possibility of an even
larger sign. The design was ultimately very well received by the DRB, which unanimously
recommended approval of the proposal with no modifications.
RG/RW/TRM/MAB
C: Alina T. Hudak, City Manager
Rafael Paz, City Attorney
Joseph Centorino, Inspector General
051-2023
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Review Board Meeting | September 6, 2022