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Resolution 94-21083 _ RESOLUTION NUMBER 94-21083, A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING FUNDING IN THE AMOUNT OF $10, 000 FOR THE 41ST STREET VISIONING PROCESS AND ALLOWING THE CITY MANAGER TO NEGOTIATE CONTRACTS FOR MAYOR AND COMMISSION APPROVAL. WHEREAS, the commercial area of 41st Street has suffered a decline in recent years; and WHEREAS, many vacancies and underutilized properties exist on the street; and WHEREAS, the City has not provided direction, coordination nor encouraged the best use of commercial space; and WHEREAS, there exists no organization for marketing nor management of this commercial corridor; and WHEREAS, the commercial gateway to the City is in need of streetscaping, cleaning, beautification and renovation. NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the City of Miami Beach approve funding in the amount of $10, 000 for the 41st Street visioning process and allow the City Manager to negotiate contracts for these purposes and to present such agreements for Mayor and City Commission approval . PASSED AND ADOPTED this 2nd day of / March , 1994 . Mr41/// 'FOR ATTEST: 'r—KcAs.o.AcA, CITY CLERK FORM APPROVED HSM:j ph LEGAL DEPT. Date , Z'7.C-0 CITY OF MIAMI BEACH CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH FLORIDA 33139 OFFICE OF THE CITY MANAGER TELEPHONE: (305) 673-7010 FAX: (305) 673-7782 • COMMISSION MEMORANDUM NO. j TO: Mayor Seymour Gelber and DATE: March 2, 1994 Members of the City Commission FROM: Roger M. Carlton City Manager SUBJECT: APPROVAL OF $10, 000 TO FUND A VISIONING PROCESS FOR 41ST STREET ADMINISTRATION RECOMMENDATION: It is recommended that the City Commission approve an expenditure of $10, 000 to fund a visioning process for 41st Street to help determine its economic future. • BACKGROUND: The City of Miami Beach has committed to support economic revitalization of its major commercial areas. Towards that end, significant public energy and money have gone into Lincoln Road, • Ocean Drive and the 71st/Collins Avenue corridors. This has • generated, in turn, tremendous response from the private sector. The 41st Street commercial area has been left alone this past decade. Signs of decay and deterioration are evident and merchants report that business is down and building owners are struggling to find tenants to fill vacant storefronts. The timing would not be more appropriate for the City to step in and provide assistance. Recent meetings with the merchants have resulted in a good dialogue and have addressed short-term concerns relative to policing and to repair and upgrade the public improvements including a $300, 000 landscape and lighting program. For the long-term, however, 41st Street needs a vision of what it needs to be to succeed into the 21st Century. A similar process was undertaken for Lincoln Road two years ago, which led to the successful organizational and, revitalization effort. In that effort, the International Downtown Association organized a three- , day workshop, bringing in experts from other similar commercial areas and letting the community itself formulate its goals and directions. ANALYSIS: The visioning process will, hopefully, lead 41st Street into a strong direction and an opportunity to organize effectively for marketing, management and maintenance. The Administration will evaluate the results of the visioning and then recommend, in conjunction with the merchants, further steps which need to be taken to reestablish the economic vitality of 41st Street. -1- 85 AGENDA ITEM DATE 3-a 9 L1 • `CONCLUSION: The City Commission should approve the expenditure of $10, 000 for the 41st Street visioning process and authorize the City Manager to negotiate and approve contracts to accomplish it . RMC:jph • -2- 86