LTC 187-2023 Memorial Day Weekend 2023 UpdateMIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC# LETTER TO COMMISSION
TO: Honorable Mayor Dan Gel~ber and Members of the City Commission
FROM: Alina T. Hudak, City Mana
DATE: April 25, 2023
SUBJECT: Memorial Day Weekend 2023 Update
This Letter to Commission provides an update on the City's preparations for Memorial Day
weekend, including traffic route modifications, departmental staffing plans, and planned
programming.
As in previous years, we anticipate an increased number of visitors to Miami Beach for
Memorial Day weekend and a large attendance for the Hyundai Air & Sea Show, generating an
estimated attendance of over 10,000 people daily. Our hotels are currently projecting an
occupancy rate of 80%, we expect that percentage to increase with last-minute bookings closer
to the holiday weekend.
The Hyundai Air & Sea Show will take place Saturday, May 27 and Sunday, May 28 in Lummus
Park between 10 to 15 streets east and west of the dunes. The display village, located along
Ocean Drive between 11 and 14 streets at Lummus Park, will be open Saturday and Sunday,
featuring interactive military and civilian displays that are free to the public between 12 p.m. and
6 p.m. Special demonstrations and performances occur several times throughout each day. On
Saturday, May 27 the event will feature air and sea acts, a-list musical performances, the U.S.
Army Band, fireworks, and a drone show. On Sunday, May 28 an evening concert featuring
country music stars Big & Rich, U.S. military bands, and the Veterans Florida Fireworks
Extravaganza will follow the air and sea acts.
As part of our ongoing comprehensive approach, multiple city departments continue to meet
regularly to ensure we are implementing a coordinated plan for the safety and enjoyment of our
residents and visitors this Memorial Day weekend. In addition, various city departments have
been meeting regularly with the Air & Sea Show organizers to coordinate efforts and finalize the
Special Event Permit.
The Division of Emergency Management (DEM) is developing a coordinated Incident Action
Plan (IAP) based on the operations plans from key departments and the support provided by all
city departments as well as partner agencies for the holiday weekend. As part of the
development of the IAP, DEM is working with the United States Coast Guard (USCG) to ensure
operation plans between landside and waterside units are coordinated. DEM is also working
187-2023
closely with the National Weather Service in Miami, monitoring weather and providing "point
forecasts" specifically for the activated areas.
In preparation for Memorial Day weekend and the Air & Sea Show, USCG, Police, Fire, DEM
and Air & Sea Show personnel will be conducting a tabletop exercise on Tuesday, May 23.
High Impact Measures
The following high impact measures, many of which are in the City Code, will be in effect
commencing at 7 a.m. on Friday, May 26 through 7 a.m. on Monday, May 29, in the High
Impact Zone, which includes the public beach; the Mixed Use Entertainment District (MXE)
(excluding the portion of the MXE district between 73 and 75 streets); and that portion of the
CD-2 commercial, medium intensity district between Pennsylvania Avenue and Collins Court
from 5 to 16 streets:
• Direct or indirect consumption of alcohol on beach property will be prohibited unless
specifically authorized by a Special Event Permit or a concession agreement.
• Limitations of traffic routes to prohibit vehicular access to non-residents, and permit
access only for residents and those patrons and employees of businesses located in the
specific area where traffic routes have been limited.
• The implementation of license plate reader (LPR) police details will be utilized at defined
access points in the city.
• The suspension, or the issuance, of a business tax receipt to promoters for any dance or
entertainment events to be held at an alcoholic beverage establishment located in the
MXE and CD-2 districts.
• The suspension and closure of the business entities renting or leasing certain vehicles -
including golf carts, low-speed vehicles, autocycles, motorized scooters, mopeds,
motorcycles powered by motors of 50cc or less and motorized bicycles.
The following additional High Impact Measures may be imposed as necessary:
• Coolers, inflatable devices, tents, tables, and similar structures on the beach may not be
permitted.
• Limitations may be placed on live or amplified music.
• The citywide suspension and closure of all or part of sidewalk caf~ operations located in
the MXE and CD-2 district (including the removal of any sidewalk caf~ furniture).
Staffing
Miami Beach Police will work 13-hour shifts in an Alpha/Bravo staffing configuration throughout
Memorial Day weekend. Several local, state, and federal law enforcement partners will be
assisting MBPD, including the Florida Highway Patrol and Miami-Dade County Police
Department. A contingency of over 600 police officers will be patrolling throughout the weekend.
Over 100 Goodwill Ambassadors, comprised of City of Miami Beach and Miami-Dade County
employees, wearing branded pink T-shirts will be positioned throughout the Entertainment District
to answer visitor questions, assist, and serve as liaisons to the Police Department.
Miami Beach Fire and EMS staffing will be enhanced in the MXE, beginning on Thursday, May
25 through Monday, May 29, including roving crews on UTVs ("gators") in the Lummus Park area
and a dedicated rescue unit in South Beach. Fire Prevention Night Inspection Teams will conduct
checks throughout the Entertainment District. A First-Aid Mobile Structure will be set up at 10
Street at the beachfront, staffed by CERT volunteers and EMS personnel.
Ocean Rescue Lifeguard staffing will also be enhanced for optimal coverage to keep swimmers
safe. Staffing at the Public Safety Communications Division (911 Call Center) will be enhanced
as well and a full communications plan is included in the IAP.
The Code Compliance Department deployment will consist of enhanced staffing throughout the
weekend with 24-hour coverage on Friday and Saturday. Continuous coverage throughout the
MXE will include staff on foot, A TV, and bicycle in addition to proactive patrols being assigned to
address conditions citywide. A Short-Term Rental dedicated team will be in place. Miami Beach
Marina coverage for the weekend will be between 9 a.m. through 2 a.m. Teams will also be
doing outreach to nightclubs prior to Memorial Day to reemphasize the regulations regarding
promoted/self-promoted events.
The Homeless Outreach Team will be extending service hours for Memorial Day weekend as
follows: On Friday, May 26 teams will be available until 7 p.m., and from Saturday, May 27
through Sunday, May 28 the outreach teams will be working 10 a.m. to 3 p.m. Additionally, our
specialized outreach services provided by New Hope will be available throughout the weekend
from 7 p.m. to 3 a.m.
Facilities and Fleet Department will be assisting MBPD with traffic mitigation setup and
barricade deployments for Memorial Day weekend. Facilities will be responsible for daily street
closures and reopening as part of the traffic mitigation plan. Throughout the weekend, Facilities
staff will be working on citywide graffiti removal and daily beach shower cleanings. Facilities will
also have a dedicated team focused on water and ice deployment for Goodwill Ambassadors
and daily refueling of all utility vehicles. Fleet will be operating on extended hours for support of
all emergency personnel's vehicles.
Transportation and Mobility Department staff will be available throughout the weekend to
monitor traffic flows and provide timely traffic updates. Additionally, the City's traffic monitoring
and management contractor will monitor major thoroughfares to detect incidents creating
congestion using available resources and equipment, including the WAZE mobile application,
existing closed-circuit television (CCTV) cameras in the City and several portable variable
message signs for traffic/event messaging and modify traffic signal timing as necessary to help
mitigate congestion. Traffic monitors will operate 14 hours a day from 11 a.m. to 1a.m. starting
on Thursday, May 25 through Monday, May 29.
The Parks and Recreation Department will enhance staffing throughout South Beach during
Memorial Day weekend from Thursday, May 25 through Monday, May 29. Staffing
enhancements will consist of expanded service hours and increased personnel assignments
ranging from Park Rangers to maintenance and janitorial staff. The core areas of focus will be
Lummus Park, South Pointe Park corridor, Ocean Drive, and the beachwalk south of 21 Street.
Park Rangers will be ready to provide assistance on the beach, as needed by enforcement
partners (Police, Ocean Rescue, Code, etc.). Recreation programming staff will also be
assigned to provide activations, including hosting a Kids Fun Zone along Ocean Drive between
12 and 13 streets, adjacent to Lummus Park from 9 a.m. to 4 p.m. on both days of the Air and
Sea Show. Kids and their parents can participate in themed arts and crafts, lawn games, an
Imagination Playground, and Operation Give Thanks (a letter-writing station to service
members). In addition, the Miami Beach Police and Emergency Management Departments will
launch a wristband ID program known as K.I.D.S (Kid ID Station) for children of all ages or
adults with special needs. Kids ID stations will be operational both days from 8 a.m. to 7 p.m. at
5, 8, 10, and 13 streets at Lummus Park.
Parking Enforcement staff will be on 12-hour shifts commencing on Friday, May 26 through
Monday, May 29 at 7 a.m.
Traffic Information
An evening traffic mitigation plan will be implemented on Thursday, May 25 through Tuesday,
May 30 beginning at 6 p.m. Traffic will only be allowed to enter Ocean Drive through 13 Street
and exit through 5 Street, with no access to any other entry/exit points. Collins Avenue and
Washington Avenue will flow north and southbound, with no east or westbound access except for
5 Street and 16 Street.
The traffic mitigation plan will also be in place from Friday through Sunday evenings along the
MacArthur and Julia Tuttle causeways. To safely coordinate this effort, there will be a single-lane
reduction on both causeways. In addition, the Police Department will utilize fixed and mobile
License Plate Readers (LPRs) throughout the city.
Protected residential zones for the Flamingo Park and South of Fifth neighborhoods will be in
place each evening from 6 p.m. through 5 a.m. starting on Thursday, May 25 through Tuesday,
May 30 with barricades to restrict cut-through traffic in these residential areas. Flamingo Park and
South of Fifth residents are encouraged to use Alton Road to enter and exit their neighborhood.
There will be an enhanced police presence in other surrounding neighborhoods.
Parking Information
Effective Friday, May 26 at 7 am through Tuesday, May 30 at 6 am a flat parking rate of $20 per
vehicle will be imposed at all city parking garages in the MXE except for access card holders
and residents. This includes garages at 7 Street and Collins Avenue, 12 Street and Washington
Avenue, 13 Street and Collins Avenue, and the Anchor Garage on 16 Street. Additionally,
entrance to the parking garages in the MXE will be limited to access cardholders only after 10
p.m.
On-street parking will be prohibited along Collins Avenue between 5 Street and Espanola Way
commencing on Thursday, May 25 at 6 p.m. through Tuesday, May 30 at 6 a.m. Additionally,
the 100 and 200 blocks between 6 Street and 16 Streets will be restricted to Residential Zone 5
permit holders only between 6 p.m. and 6 a.m. The parking lot on the northwest corner of 10
Street and Washington Avenue (P13) will be unavailable from Tuesday, May 23 starting at 6
p.m. through Monday, May 29 at 6 a.m.
Transportation Information
During the hours when the traffic mitigation plans are in place, the Miami Beach trolley service
and Miami-Dade County Bus services will operate normally. The city's trolley tracker "Rider
Alert" feature will be updated as needed to reflect service changes and important updates.
Free Parking Shuttles
The city will provide free shuttle service to and from four designated event parking garage
locations. Please look for the special parking shuttle identification signs prior to boarding and
use the Miami Beach e-Gov app to track shuttle service in real-time, under Trolley tracker.
Parking shuttles will operate on Saturday, May 27 and Sunday, May 28 from 9 a.m. to 8 p.m. at
intervals of approximately 15 minutes.
Designated shuttle pickup and drop-off locations are as follows:
• 42 Street garage: shuttle bus will serve trolley stop #219 at Sheridan Avenue and 41
Street.
• 23 Street garage: shuttle bus will serve trolley stop #194 at 23 Street and Liberty
Avenue.
• 17 Street, Pennsylvania Avenue and the City Hall garages: shuttle bus will serve
trolley stop #200 at 17 Street and Convention Center Drive.
• 5 Street garage: Freebee shuttle will serve trolley stop #113 at 6 Street and Lenox
Avenue.
All passengers using the free shuttle service will be dropped off at trolley stop #106 located at
Washington Avenue and 11 Street. Passengers should use this stop for their ride back to
garages. Alternatively, passengers can use the free citywide trolley service.
Messaging to our Visitors and Residents
The Office of Marketing and Communications will continue promoting our 'Take Care of Our
City' safety messaging campaign, which highlights local residents and influencers top tips on
how to enjoy Miami Beach safely, while promoting all of the incredible cultural, culinary and
health and wellness initiatives they can enjoy while they are here. Our
website www.OurCityMB.com will continue to provide residents and visitors with up to date
information on public safety, parking, transportation, and tourism information. The office is
promoting this integrated campaign via traditional marketing channels including trolley wraps,
pole banners, bus shelters, and MBTV, and through more targeted digital marketing on social
media, programmatic banner ads, and Google keyword search. The office will be prepared to
react to any unexpected traffic or public safety occurrences by notifying the public via text
messages, social media, and targeted e-newsletters.
Memorial Day Commemoration at PD Headquarters
Our Memorial Day Commemoration Ceremony will take place at Miami Beach Police
Headquarters on Monday, May 29 at 10 a.m. In partnership with the American Legion and
Veterans of Foreign Wars (VFW) 3559 Miami Beach posts, this event pays tribute to the
memory of the men and women who fought and died for our freedom with a wreath-laying
ceremony and a 21-gun salute.
Community Meeting
The city will host a virtual community meeting on Tuesday, May 23 at 6 p.m. to discuss
preparations for the holiday weekend. The Zoom meeting link is the following:
https://us06web.zoom.us/j/87995486919.
I'd like to express my sincere appreciation for the ongoing support that you continue to provide
the administration.
ATH