Resolution 2023-32568RESOLUTION NO., 2023-32568
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING THE REQUEST
FOR A WAIVER OF MIAMI BEACH CONVENTION CENTER RENTAL FEES
FROM: (1) THE 5000 ROLE MODELS OF EXCELLENCE PROJECT, INC., IN
AN AMOUNT NOT TO EXCEED $32,728.50, FOR USE OF THE GRAND
BALLROOM FOR THE 2023 ANNUAL DR. MARTIN LUTHER KING, JR. UNITY
SCHOLARSHIP BREAKFAST, HELD ON JANUARY 15-16, 2023; AND (2) THE
MIAMI CITY BALLET, INC., IN AN AMOUNT NOT TO EXCEED $36,194.01, FOR
USE OF THE SUNSET VISTA BALLROOM FOR THE 2023 MIAMI CITY
BALLET GALA, HELD ON MARCH 29-31, 2023.
WHEREAS, the primary goals of the 5000 Role Models of Excellence Project, Inc., a
Florida not -for -profit corporation ("5000 Role Models"), is to guide minority male students along a
carefully charted path through grades K-12 and college, or ensuring the attainment of other post-
secondary credentials, and increasing their employability in higher wage, high skill jobs within high
demand industries; and
WHEREAS, the 5000 Role Models' Annual Dr. Martin Luther King, Jr. Unity Scholarship
Breakfast ("Scholarship Breakfast") is part of a mentoring initiative committed to closing the
minority male achievement gap; and
WHEREAS, the Scholarship Breakfast is a fundraising program to fund scholarships to 50
minority male students; and
WHEREAS, the Scholarship Breakfast hosted more than 2,500 attendees from the Miami -
Dade County community; and
WHEREAS, the Scholarship Breakfast was held in the Grand Ballroom of the Miami Beach
Convention Center on January 15-16, 2023, including event load -in and load -out; and
WHEREAS, the 5000 Role Models requested that the City waive MBCC rental fees in an
amount not to exceed $32,728.50; and
WHEREAS, the 5000 Role Models has satisfied the MBCC rental waiver application
guidelines and eligibility requirements by, in part, being a 501(c)(3) organization providing a
resident community impact through its delivery of services to the residents of Miami Beach; and
WHEREAS, the primary goal of the Miami City Ballet, Inc., a Florida not -for -profit
corporation, is to train young aspiring dancers and to develop the Miami City Ballet School into a
leader of dance education; and
WHEREAS, the Miami City Ballet Gala is an annual fundraiser to produce and present the
highest level of dance performances throughout Florida, the US and abroad; and
WHEREAS, the Miami City Ballet Gala hosted more than 450 attendees from the Miami -
Dade County community; and
WHEREAS, the Miami City Ballet Gala was held in the Sunset Vista Ballroom of the Miami
Beach Convention Center on March 29-31, 2023, including event load -in and load -out; and
WHEREAS, the Miami City Ballet requested that the City waive MBCC rental fees in an
amount not to exceed $36,194.01; and
WHEREAS, the Miami City Ballet has satisfied the MBCC rental waiver application
guidelines and eligibility requirements by, in part, being a 501(c)(3) organization based in Miami
Beach and providing services to the residents of Miami Beach.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission
hereby retroactively approve the request for a waiver of Miami Beach Convention Center rental
fees from: (1) the 5000 Role Models of Excellence Project, Inc., in an amount not to exceed
$32,728.50, for the use of the Grand Ballroom for the 2023 5000 Role Models of Excellence
Project Annual Dr. Martin Luther King, Jr. Unity Scholarship Breakfast, held on January 15-16,
2023; and (2) the Miami City Ballet, Inc., in an amount not to exceed $36,194.02, for use of the
Sunset Vista Ballroom for the 2023 Miami City Ballet Gala, held on March 29-31,2023.
PASSED and ADOPTED this 120 day of Ap��� 2023.
Dan Gelber, Mayor
ATTEST:
MAY 0 2 2023
Rafael E. Granado, City Clerk
.APPROVED ASTO
FORM & LANGUAGE
Sz FOR EXECUTION
Z3
City At^.nrne�� Data
Resolutions - C7 D
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: April 28, 2023
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING THE
REQUEST FOR A WAIVER OF MIAMI BEACH CONVENTION CENTER
RENTAL FEES FROM: (1) THE 5000 ROLE MODELS OF EXCELLENCE
PROJECT, INC., IN AN AMOUNT NOT TO EXCEED $32,728.50, FOR USE
OF THE GRAND BALLROOM FOR THE 2023 ANNUAL DR. MARTIN
LUTHER KING, JR. UNITY SCHOLARSHIP BREAKFAST, HELD. ON
JANUARY 15-16, 2023; AND (2) THE MIAMI CITY BALLET, INC., IN AN
AMOUNT NOT TO EXCEED $36,194.01, FOR USE OF THE SUNSET VISTA
BALLROOM FOR THE 2023 MIAMI CITY BALLET GALA, HELD ON MARCH
29-31; 2023.
RECOMMENDATION
The Administration recommends the retroactive approval and authorization of Miami Beach
Convention Center rental fee waivers for the 5000 Role Models of Excellence Project, Inc.
Annual Dr. Martin Luther King, Jr. Unity Scholarship Breakfast and Miami City Ballet, -Inc. Gala.
BACKGROUND/HISTORY
In November 2018, the City of Miami Beach established Miami Beach Convention Center
("MBCC") Rental Waiver Guidelines including an application, review and approval process. The
waiver is administered by the Administration, with a recommendation to the Mayor and City
Commission.
The rental discount/waiver is specific to room and space rental fees only. The event
producer/organizer is solely responsible for any and all other associated MBCC fees as
assessed for the event, including but not limited to, audio, visual, utilities, furniture reptals,
equipment, security, food and beverage, corkage fees, room set-up and cleaning.
The City received two (2) applications for a rental fee waiver for the use of the MBCC. Each
application has a resident community impact and/or a civic or social benefit to the residents of
Miami Beach.
The first application is for the 5000 Role Models of Excellence Project Annual Dr. Martin Luther
King, Jr. Unity Scholarship Breakfast ("Scholarship Breakfast") which is part of a mentoring
Page 242 of 991
initiative committed to closing the minority male achievement gap. The primary goals of the
5000 Role Models of Excellence Project ("5000 Role Models") is to guide minority male
students along a, carefully charted path through grades 'K-12 and college or ensuring the.
attainment of other post -secondary credentials, and increasing their employability in higher
wage, high skill jobs within 'high demand 'industries. The Scholarship Breakfast is a fundraising
program to fund scholarships to 50 minority male students.
The second application is for the Miami City Ballet, Inc. Gala, an annual fundraiser to produce
and present the highest level of dance performances throughout Florida, the U.S. and abroad.
The primary goal of the Miami City Ballet is to train young aspiring dancers and to develop the
Miami City Ballet'School into a leader of dance education.
ANALYSIS
The Scholarship Breakfast hosted more than 2,500 attendees from the Miami -Dade County
community and was held in the Grand Ballroom of'the MBCC on January 15-16, 2023, including
event load -in and load -out. The 5000 Role Models requested thaf the City waive MBCC rental
fees in an amount not to exceed $32,728.50. The 5000 Role Models satisfied the MBCC rental
waiver application criteria by providing a resident community impact through its delivery of
services to the residents of Miami Beach.
The Miami City Ballet Gala hosted more than 450 attendees from the Miami -Dade County
community and was held in the Sunset Vista Ballroom of the Miami Beach Convention Center
on March 29-31, 2023, including event load -in and load -out. The Miami. City Ballet requested
that the City waive MBCC rental fees in an amount not to exceed $36,194.01 and satisfied the
MBCC rental waiver application criteria by being an organization based in Miami Beach and
providing services to the residents of Miami Beach.
MBCC rental waiver application documents and requirements include, but are not limited to,
proof of not -for -profit status and financial statement or IRS Form 990. Additionally, the event
must be either a major countywide special event, demonstrate priority 1 room night generation in
Miami Beach hotels, be produced by an organization based in Miami Beach or provide most
services to the residents of Miami Beach. If ticketed, the event provides free entry or a
discounted rate to Miami Beach residents, students and/or seniors and the City receives
sponsorship recognition.
SUPPORTING SURVEY DATA
According to the 2022 Community Satisfaction Survey, only 3.9% of Miami Beach residents
polled listed the Convention Center among -the City's facilities or landmarks that they visit
frequently. About 39% of polled residents never visit the Convention Center..
FINANCIAL INFORMATION
The waivers, if retroactively approved, together are valued at $68,922.51, and reflect a loss of
MBCC revenue.
CONCLUSION
The Administration recommends the retroactive approval and authorization of the MBCC rental
fee waivers for the 5000 Role Models of.Excellence Project, Inc. Annual Dr. Martin Luther King,
Jr. Unity Scholarship Breakfast and Miami City Ballet, Inc. Gala.
Page 243 of 991
Applicable Area
South Beach
Is this a "Residents Right
to Know" item. pursuant to
City Code Section 2-14?
No
Does this item utilize G.O.
Bond Funds?
Strategic Connection
Prosperity - Balance residents' quality of life with tourism and special events.
Legislative Tracking
Economic Development
ATTACHMENTS:
Description
❑ 5000 Role Models Rental Waiver Application
❑ MiaM City Ballet Rental Waiver Application
❑ Resolution
Page 244 of 991
Attachment A
City of Miami Beach Produced Events
RENTAL DISCOUNT / WAIVER APPLICATION
DATE OF REQUEST: 06-10.22
NAME OF EVENT: 5000 Role Models Dr. MLK Breakfast
DATE(S) OF EVENT: Monday, January 16. 2023 •- ••;�.f �� ��;.j (, � ;r
TIME OF- EVENT: :38 0 AM l
ESTIMATED ATTENDANCE: 2 500
REQUESTED MBCC SPACE(S): Grand Ballroom
DEPARTMENT
DIRECTOR: DI
PHONE:
EMAIL: C_Aence(-dadeschools.net
ACM:
TOTAL EVENT BUDGET: $ Not totally confirmed at this time.
PLEASE PROVIDE A BRIEF EXPLANATION OF WHY ANOTHER CMB PROPERTY COULD NOT ACCOMMODATE THIS EVENT:
Over Capacity
PLEASE PROVIDE A BRIEF EVENT BACKGROUND:
• Event budget for the requested discount or waiver. The budget must disclose all sources and uses of funds related to the
event, including the use of the request rent discount or waiver.
List of all corporate and private sponsorships and in -kind contributions to be used for the event. Backup materials for the
sponsorships and in -kind contributions must be included.
CERTIFICATION / SIGNATURE
I certify that all information contained in this application and attachments are true and accurate, and that I am authorized hereto to
execute this application.
NAME Dr. Crystal Soance TITLE Administrative Director
(easp
Print),SIGNATURE gJ►iT//,(��- DATE06-10-22
Please submit completed agalchtion with required attachments via email to:
Director, Tourlsm & Culture
*Any changes to the event details In this application (attendance, dates, discounts, etc.) must be approved in writing prior to the event.
Failure to secure approval will result in revocation of the rental waiver and discount. A department may apply more thar once per
calendar year. This waiver covers MBCC rental fees only.
}M}NNN}}}}!}Nf}NN}IH}N}N }}N}Nf }N}NNNi.}}} }} NN N N N}N}N}}}}NN N } N }N }}N ffHNN}N►N}R}►NON} N}}}N}N }N}N � }NNHNN}}}}N
•FORMBCCONLY: r �.� 10 131•��-
DATE(S) OF EVENT AVAILABLEt. : 5 I 1
TIME OF EVENT AVAILABLE: ` ' () I�3 (� { . -�- ,61G� 7 y_If'(� '1 � l
Financial Information `Z° ' r,)&.3 4 � ' 6,2,
Provided the event budget for the requested discount or waiver. The budget must disclose ail sources and uses of funds
related to the event, including the use of the request rent discount or waiver,
Disclosed all corporate and private sponsorships and In -kind contributions to be used for the event.
sponsorships andIn-kindcontributions must be included.
Rental Fees:�' /
Approved: Initial A Date: MBCC
Tourism/Culture: K,- ACM:
Denied: Date: Comment:
Back-up materials for the
Page 245 of 991
Attachment A
City of Miami Beach Produced Events
RENTAL DISCOUNT / WAIVER APPLICATION
DATE OF REQUEST: 5r10122
NAME OF EVENT: MIAMi CITY BAI I ET'S 2023 GALA
DATE(S) OF EVENT: THURSDAY MARCH 30 2023 (LOAD IN 3.29 LOAD OUT 31311
TIME OF EVENT: 7 ooPM -12 OOAM
ESTIMATED ATTENDANCE: 450 GUESTS
REQUESTED MBCC SPACE(S): SUNSET VISTA BALLROOM, FOYER MEETING ROOMS 212 213. 214. 215
DEPARTMENT NAME: MIAMI CITY BALLET
DIRECTOR: LISA POLLACK DIRECTOR OF SPECIAL EVENT!PHONE: 305 929 7013
EMAIL: LISA POLLACK 3'M!AMICI TYBALLEI JRG
ACM:
TOTAL EVENT BUDGET: $
PLEASE PROVIDE A BRIEF EXPLANATION OF WHY ANOTHER CMB PROPERTY COULD NOT ACCOMMODATE THIS EVENT:
In previous years Miam1 Cit Ballet has held Its Gala at the Faena Forum and Fontainebleau Hotel The Forum cannot accomodate our Increased guest count and the Fontainebleau
v i u yef Inose notels In were oso reserached
to MCB's
needs in terms of meeting rooms Igr 11 rooms)'for, dancers staff and MBC's production team as the ballet will have several sta a Aormances That nI ht MBCC also rowdes ample
a r m r i o v aver e i nsi cessi i i y on i i e onn ore urmng o 0 os our ,a a
PLEASE PROVIDE A BRIEF EVENT BACKGROUND:
Every year: Miarni City Ballet hosts a fundraising Gala The proceeds raised at the event support the company the School and our Community Engagement Programs Both company
this award
dancingCS until the end of the ni hl Valet arkln en general
g p g for the option to self park! is provided to all guests In previous years. we ve had a small auction as part of the event and may have
i iv u i i5 neauquaneain miami seacn we try to make a conceriec enon Lo Keep ine mma in miami 1 al and
.,..,.g- IM�i pn�i�,ar....^�i� ..oiati.,4ac aQa other m�yo' H0.0, LBY _rGa.
REQUIRED ATTACHMENTS:
• Event budget for the requested discount or waiver. The budget must disclose all sources and uses of funds related to the
event, including the use of the request rent discount or waiver.
• List of all corporate and private sponsorships and in -kind contributions to be used for the event. Backup materials for the
sponsorships and in -kind contributions must be included.
CERTIFICATION ! SIGNATURE
I certify that all information contained in this application and attachments are true and accurate, and that I am authorized hereto to
execute this application.
NAME LISA POLLACK
(Please Print)
SIGNATURE LISA POLLACK
TITLE DIRECTOR OF SPECIAL EVENTS
DATE 5.10!22
Please submit completed application with required attachments via email to:
Director, Tourism 3 Culture
*Any changes to the event details in this application (attendance, dates, discounts, etc.) must be approved in writing prior to the event.
Failure to secure approval will result in revocation of the rental waiver and discount. A department may apply more than once per
calendar year. This waiver covers MBCC rental fees only.
fffffffffffffff►ffffNfffffffffffff Hfflfffffffffff►ffffHffftffffffffffffffffffff Nfffffffffffffffffflffffffffffffff►fffffflffffffffHffffffffftfffffffff
FOR MBCC ONLY:
DATE(S) OF EVENT AVAILABLE:
TIME OF EVENT AVAILABLE:
Financial Information
Provided the event budget for the requested discount or waiver. The budget must disclose all sources and uses of funds
related to the event, including the use of the request rent discount or waiver.
Disclosed all corporate and private sponsorships and in -kind contributions to be used for the event. Back-up materials for the
sponsorships and in -kind contributions must be included.
Rental Fees: `tj 3("" 161 --+
Approved: Initial & Date:
Tourism/Culture:
Denied: Date: Comment:
MBCC
AGN. City Manager: //Az�
Page 246 of 991
❑ MIAMI CITY BALLET
2023 GALA EXPENSE BUDGET
5/23/2022
BUDGET
7MARKE"TING.:-'PRINTING/MAILING
Assets:
Invitation complete 1000 pieces
$
7,500.00
Postage stamps + shipping
$
1,000.00
Invitation / Envelope samples
$
100.00
Program Book - digital/graphics
$
1,000.00
Menu / Run of show
$
500.00
Pledge card
$
350.00
Signage
$
500.00
Postage for Board/MJD solicitation (summer hard copy mailing)
$
100.00
Table numbers
$
250.00
Design Fees:
Gala design of collaterals print + digital
$
5,500.00
Gala Guide & Platinum Membership for Social Miami
$
1,000.00
Video Footage:
Sasha Iziliaev - (MCB in house B roll for video)
$
500.00
Honoree video production (Tiffany Muzante)
$
1,000.00
Gala footage B Roll taken while event is on (Tiffany Muzante)
$
1,000.00
TOTAL MARKETING COSTS
$
20,300.00
(PRODUCTION (AV. ELECTRIC. VENUE RELATED COSTS) I
Budget for production company vendors only
$
175,000.00
Related MBCC venue costs:
Venue costs
$
23,000.00
Edlin Electric
$
7,000.00
Venue Everlast AV
$
1,500.00
Convention Center - Union Labor
$
25,000.00
Dance Floor
$
2,000.00
Risers
$
2,000.00
WI-FI
$
1,000.00
Music + Entertainment:
Live DJ
$
2,500.00
lCocktail hour musicians 1,000.00
,ak- I i 4 .11 Ll C4101-i 0
Passed hors d'oeuvres
Vendor Meals
Gala Dinners
Bar Mixers for Guests
Corkage fee
Sub Total
$ 74,500.00
Admin Fee 22 %
$ 16,390.00
TOTAL F&B
$ 90,890.00
11611.14 Wi 4:1 0] 4@(q1.7
Valet
Valet - 1st Class Parking (Wilson)
3,000.00
- Frank Martinez Spartan Security
1,000.00
Miami
Mami City Ballet Marley Placement
1,000.00
TOTAL VENUE COSTS,
5,000.00
PHOTOGRAPHERS
Photography (2 photographers) 2,500.00
TOTAL PHOTOG. COSTS $ 2,500.00
MISCELLANEOUS COSTS
Chair Gifts
$
-
Chairman's Award
$
500.00
Digital Registration
$
2,500.00
Ubers / PARKING
100.00
Transport gala items from MCB to MBCC
$
300.00
Food / Snacks (day of event)
$
100.00
Go Daddy Domains
$
100.00
Dinner & Ubers - pre pro students
$
400.00
TOTAL CONTINGENCY COSTS,
$
4,000.00
Donated Products - IN KIND
Wine - Red, White, Sparkling, Rose (TBD)
Liquor - Bacardi (TBD)
Salmon - BluGlacier / Oshen (TBD1
Bacardi - Liquor Sponsor
Freixenet Mionetto - Prosecco Sponsor
Oshen / BluGlacier - Culinary Sponsor
SALO! Wine Community - Wine Sponsor
The Luxury Network
Modern Luxury, Miami Magazine
Selecta Magazine
Alto
City of Miami Beach
Madeline & Stephen Anbinder
Marlene Brody
Leslie Curtis
Pam Garrison
Janine Gordon & Alvin Schechter
Nina Gr:swold
Stacy Hastie
Elissa Kramer & Jay Newman
Marjorie & Thomas Nealon
Sofia & Martiniano Perez
Claudia Perles & Gerald Fultz
Sandra Simon
Carmen Tagle & Alan Rose
Sin Willoch Traasdahl & Are Traasdahl
The Lynn. and Louis Wolfson II =amity Foundation
"Names listed alphabetically