Resolution 2023-32577RESOLUTION NO. 2023-32577
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY -MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE IMPROVEMENT
ASSOCIATION, INC, IN THE AMOUNT NOT TO EXCEED $100,450.00, FOR THE
2023 SEASON OF THE OCEAN DRIVE PROMENADE MUSIC SERIES.
WHEREAS, the Ocean Drive Promenade Music Series (the "Event") is a weekly Sunday
afternoon public event, celebrating, through careful activation, the Ocean Drive Promenade; building a
community for residents in the Art Deco Cultural District; and amplifying a positive message about Ocean
Drive and the Miami Beach community through musical performances; and
WHEREAS, the Ocean Drive Improvement Association, Inc. ("ODA"), as the event organizer, in
partnership with the City and the Greater Miami Convention and Visitors Bureau, features live concerts
that showcases jazz and classical musicians on the Ocean Drive Promenade; and
WHEREAS, on April 29, 2022, the Finance and Economic Resiliency Committee recommended
approving ODA's funding request for the Ocean Drive Promenade Music Series, in an amount not to
exceed $100,450.00 ("City's Contribution"); requiring ODA to provide a final report depicting audience
attendance and demographics; and requiring that future funding requests for this Event require a 1:1
match; and
WHEREAS, on May 4, 2022, the Mayor and City Commission adopted resolution 2022-32154
accepting the recommendation of the FERC and authorized the City Manager and City Clerk to execute
the sponsorship agreement with the ODA for the 2022 season; and
WHEREAS, the ODA has requested funding assistance from the City, in the amount of
$100,450.00, for the 2023 Event series; and
WHEREAS, on September 28, 2022, the Mayor and City Commission adopted resolution 2022-
32334 adopting the FY 2023 budget that included funding for the 2023 Event series; and
WHEREAS, the City's funding contribution will come from Resort Tax funds; and
WHEREAS, the 2023 Event series is scheduled to take place every Sunday at 5:00 PM, from
October 1, 2022 through September 30, 2023, in the Ocean Drive Promenade, between 14th Street and
14th Place on Ocean Drive; and
WHEREAS, the City Manager recommends approving the sponsorship and authorizing the City
Manager to enter into a sponsorship agreement with ODA for the 2023 Ocean Drive Promenade Music
Series.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby authorize the City Manager to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in the amount not to exceed $100,450.00, for the 2023 Season
of the Ocean Drive Promenade Music Series.
PASSED and ADOPTED this A
ATTEST:
MAY 0 2 ?am
Rafael E. Granado, City Clerk
day ofpri l , 2023.
Dan Gelber, Mayor
AP.PROVE6 AS TO
FORM &t LANGUAGE �] 1
City Atcarney 0-ate
MIAMI BEACH
Resolutions - C7 M
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: April 28, 2023
SUBJECT. A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO
EXECUTE A SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE
IMPROVEMENT ASSOCIATION; I,NC, IN THE AMOUNT NOT TO EXCEED
$100,450.00, FOR THE 2023 SEASON OF THE OCEAN DRIVE
PROMENADE MUSIC SERIES.
RECOMMENDATION
Adopt the Resolution.
On April 29, 2022, the Finance and Economic Resiliency Committee recommended approving
Ocean Drive Improvement Association's ("ODA") funding request for the Ocean Drive
Promenade Music Series ("Event'), in an amount not to exceed $100,450.00; requiring ODA to
provide a final report depicting audience attendance and demographics; and requiring that future
funding requests for this Event require a 1:1 match.
On May 4, 2022, the Mayor and City Commission adopted resolution 2022-32154 accepting -the
recommendation of the FERC and authorized the City Manager and City Clerk to execute the
sponsorship agreement with the ODA for the 2022 season.
The ODA has requested financial assistance from the City, in the amount of $100,450.00 for
the 2023 Event series.
On September 28, 2022, the Mayor grid City Commission adopted resolution 2022-32334
adopting the FY 2023 budget that included funding for the 2023 Event series in the Resort Tax
Fund.
The 2023 Ocean Drive Promenade Music Series is presented by the ODA in partnership with
the City of Miami Beach and the Greater Miami Convention and Visitors Bureau. The music
series is scheduled to take place every Sunday at 5:00 PM, from October 1, 2022, through
September 30, 2023, in the Ocean Drive Promenade, between 14th Street and 14th Place and
Ocean Drive
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The mission and vision of the programs is careful activation of the Ocean Drive Promenade,
build community for residents and a great vibe for tourists, while amplifying positive messaging
about Ocean Drive and Miami Beach.
October 1, 2022 through
September 30,
2023:
Total Budget •Matching Funds
Funding Request
Executive Director, ODA
$25,000
$25,000
$0
Betsy Artist Management
$25,000
$25,000
$0
Artist Fees
$77,500
$13,450
$64,050
Sound Services
$36,400 .
$0
$36,400
Event Support
-$16,800
$16,800
$0
Design and Branding
$5,000
$5,000
$0
Generator Rental
$26,000
$26,000
$0
Insurance
$0
$3,600
$0
Parting
$5,800
$5,800
$0
Totals
$217,500
$120,650
$100,450
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
$100,450.00 for the 2023 Ocean Drive Promenade Music Series is funded from the Resort
Tax Fund. _
CONCLUSION
The Administration recommends adopting the resolution to authorize the City Manager and City
Clerk to execute a sponsorship agreement with the Ocean Drive Improvement Association,
Inc., in the amount not to exceed $100,450 for the 2023 season.
Applicable Area
Not Applicable
Is this a "Residents Right
to Know" item. pursuant to
City Code Section 2-14?
No
Strategic Connection
Prosperity - Market and
entertainment destination.
Legislative Tracking
Tourism and Culture
Does this item utilize G.O.
Bond Funds?
We
promote Miami Beach as a world class arts, culture, and quality
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ATTACHMENTS:
Description
❑ Resolution
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