LTC 096-2004 Atlantic Broadband - CMB Cable Provider
CITY OF MIAMI BEACH
Office of the City Manager
Letter to Commission No. 096-2004
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From:
Mayor David Dermer and Date: April 26, 2004
Members of the City Commission
Jorge M. GOnzalez). J /
City Manager U ,.r{J
Atlantic Broadband - City of Miami Beach Cable Provider
To:
Subject:
Attached for your perusal is a letter from Mr. Dave Keefe, Chief Executive Officer, Atlantic
Broadband.
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JMG\REP
c: Robert Parcher
Tim Hemstreet
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April 20, 2004
R E C f ! V E Cbave Keefe,
Chief Executive Officer
04 f,PR 23 PH 1. ~ticBroadband
~J' t6Bi Kennedy Causeway
'I .- ." . 'C' No';!h Bay Village. FL 33141
i. _tilt'. J OFF ICt
Mr. Robert Parcher
City of Miami Beach
1700 Convention Center Drive
Miami Beach, FL 33139
Dear Mr. Parcher:
As you know, Atlantic Broadband became your local cable operator just over a month
ago. Since then we have been working to enhance service and programming and generally
improve operations. I am delighted to inform you that May 24 will mark the official launch of
the Atlantic Broadband brand. Effective on that date, we will greet customers who call our
offices with the Atlantic Broadband name, we will unveil new signage on our buildings and
vehicles, and the written materials we provide to our customers will bear the Atlantic
Broadband name and logo.
I am also pleased to inform you that effective April, 26, 2004, Kevin Maguire will take
over as our Vice President and General Manager for our Florida systems. Kevin has had
extensive senior management experience in the cable television and satellite television
businesses and we are fortunate to add such an accomplished operating executive to our
company. Most recently, Kevin served as Vice President for the South District of Adelphia
Communications' Florida operations. Previously, Kevin was the Chief Operating Officer and
Senior Vice President of Operations for Australis Media. a satellite television operator in
Sydney, Australia. In addition, Kevin has held several key marketing and operations roles with
Crown Cable in Southern California.
These changes at Atlantic Broadband are more than cosmetic. Atlantic Broadband is a
new communications company with over 2S0,OOO customers in three operating regions: Miami
Beach, Western Pennsylvania and Maryland/Delaware. We may be a new company but our
management team has deep roots in the cable and communications industries. Our mission is
simple: to create and deliver products and services that simplify and enrich our customers' lives
through our digital broadband network. We are dedicated to fulfilling the promises we have
made to you and to our customers by providing more choice, better customer service and
greater value to our subscribers.
To that end, we want you to be aware of some changes that will be coming soon. First,
we will be upgrading our High Speed Internet Service offering, increasing the quality of the
service and offering more attractive discounts to customers who buy both video and Internet
services. Effective with the launch, we will offer increased speeds at all levels of the service, as
well as more e-mail addresses, expanded web-hosting and better news group offerings. At the
same time, we will also offer attractive pricing discounts to customers who elect to purchase
both High Speed Internet Service and video services. Importantly, these High Speed Internet
Service discounts will be offered to customers who subscribe to any level of video service, not
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just the upper tiers. We are also planning improvements to our video programming, and in the
next several months we plan to add premium level programming to our primary digital tier. We
also plan to significantly improve the Latino tier, increasing the number of channels from seven
to more than twenty. We will keep you informed of the dates and specifics as these additions
become final.
In addition, please be advised that effective May 24, 2004, we will begin the process of
simplifying our products and services. We will offer discounts to all video customers who
purchase more than one premium service, versus today's requirement that the customer
purchase three or four premium services to earn a discount. We are also introducing Atlantic
Broadband Digital Service. This new tier, priced at $9.95, will be available to all customers. For
new subscribers to the system, Atlantic Broadband Digital Service will be the choice for a digital
tier, and as we add the programming mentioned above, it will be part of this package. Effective
on May 24, 2004, the existing digit:ll tiers will be available only to customers who are already
subscribers to a video service on the system.
Cable television continues to be the premier choice for multichannel video
entertainment and high-speed Internet services for customers across the country. Atlantic
Broadband has, with your support, become a top twenty cable operator in the U.S. We are
dedicated to providing customers with first-rate entertainment value by adding new services to
the digital lineup, re-sizing packages to more accurately meet customer needs and offering
significant savings to customers taking multiple Atlantic Broadband services. Atlantic Broadband
offers local broadcast stations without additional charge, and in many communities we provide
locally-produced programming focused on community events and issues. Locally connecting its
customers with the latest technology and entertainment options -- that's what Atlantic
Broadband works on every day.
Please do not hesitate to contact me or to call our Vice President for Regulatory and
Government Affairs, Donna Garofano, 3 12 927 2773, dgarofano@atlanticbb.com, or our Vice
President and General Counsel, Bartlett Leber, 617-786-8800, bleber@atlanticbb.com should
you have any questions. After April 26, 2004, please feel free to contact our new Vice President
and General Manager, Kevin Maguire at (305) 861 8069, kmaguire@atlanticbb.com.
We look forward to serving your community.
Sincerely,
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