LTC 310-2023 FLORIDA FRESH MARKETS UPDATEM IA M I BEACH
OFFICE OF THE CITY MANAGER
LETTER TO COMMISSION
TO:
FROM:
DATE:
Honorable Mayor Dan Gelwer an embers of the City Commission
Alina T. Hudak, City Mana
July 10, 2023
SUBJECT: FLORIDA FRESH MARKETS UPDATE
The purpose of this L TC is to update the Mayor and City Commission on the performance
of the of Florida Fresh Markets (FFM) activations throughout the City and community
feedback received resulting in the City's exercising the termination for convenience clause
in the agreement.
Pursuant to RFP 2021-151-ND for the Lummus Park Artisanal Market, the Administration
has worked with Florida Fresh Markets to add three additional market locations
throughout the City in 2023. FFM launched the Artisanal Market in Lummus Park on
September 10, 2022. After approximately six months of activation at Lummus Park,
market locations were launched in the 41 st street commercial corridor and the Collins Park
neighborhood.
FFM has demonstrated professionalism and responsiveness throughout their time of
activation. However, since the inception of the FFM artisanal markets, staff has worked to
address community concerns regarding the market activations. We received
communications from the Ocean Drive Association, SOBESafe and residents regarding
the artisanal market activation, in addition to some concerns shared by members of the
Commission, on behalf of constituents. Concerns at Lummus Park have ranged from
activation overload at the park, space available for walkers and cyclists, possible effect to
businesses, and impacts to the park.
The expansion faced challenges specific to the 41 st corridor, with two locations having
unsuccessful results. The staff has also received feedback from the Mayor's 41 st Street
Blue Ribbon Committee regarding concerns with the locations and vendors.
Based on the aforementioned, the notice of termination has been submitted to the vendor,
with the last activation taking place on Sunday, August 6, 2023 in Lummus Park.
For more information, please contact Lissette Garcia Arrogante, Director, Tourism and
Culture at lissettearrogante@miamibeachfl.gov or x2659
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310-2023