Resolution 2023-32702 RESOLUTION NO. 2023-32702
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AN AMENDED AND RESTATED
LETTER OF UNDERSTANDING(LOU) BETWEEN THE CITY OF MIAMI BEACH
AND ART BASEL U.S. CORP. REVISING THE BOUNDARIES OF THE "ART
BASEL ZONE" IN EXCHANGE FOR ADDITIONAL PUBLIC BENEFITS; AND
FURTHER, AUTHORIZING THE ADMINISTRATION TO FINALIZE AND
EXECUTE THE AMENDED AND RESTATED LOU.
WHEREAS, Art Basel U.S. Corp. ("ABUSCo") established Art Basel Miami Beach
("ABMB") in 2000 as a sister event of Switzerland's Art Basel, founded in 1970, and highly
regarded as the world's most prestigious art fair; and
WHEREAS, over the last 20 years, ABMB has become the preeminent contemporary art
fair in the western hemisphere, and an established destination for artists, galleries, collectors and
visitors who are drawn to Miami Beach not only to visit the main fair, but also to be part of this
cultural destination's satellite fairs and events surrounding the main fair; and
WHEREAS, ABMB brings the international art world together, featuring over 200 leading
galleries and more than 4,000 artists from five continents; and
WHEREAS, numerous special events and activations take place concurrently in and
around Miami Beach, during a period that has come to be known as Miami Beach Art Week; and
WHEREAS, the number of requests for special event activations and temporary art
installations in the immediate area of the Miami Beach Convention Center("MBCC")where ABMB
is held, led ABUSCo to formally request in 2012 that the City designate a zone of exclusivity; and
WHEREAS, on April 11, 2012, the Mayor and City Commission approved, via Resolution
2012-27884, a copy of which is attached as Exhibit A to the Memorandum accompanying this
Resolution, establishment of the "Art Basel Zone" pursuant to the April 19, 2012 letter of
understanding and the May 12, 2015 renewal (collectively, "the Original LOU")(copies of the April
19, 2012 and May 12, 2015 renewal are attached as Exhibit B and Exhibit C, respectively, to the
Memorandum accompanying this Resolution); and
WHEREAS, the Art Basel Zone was defined in the Original LOU as the area bounded by
23rd Street to the North; by Lincoln Lane South to the South; by Alton Road to the West; and by
the Atlantic Ocean to the East; and
WHEREAS, as with other"zones" created in connection with other large, periodic events
like the World Cup, the Art Basel Zone was established for the purpose of protecting the Art Basel
brand and avoiding market saturation and consumer confusion; and
WHEREAS, pursuant to the Original LOU, prior to issuing a special event permit for the
use of public property within the Art Basel Zone during ABMB, the City must obtain ABUSCo's
prior approval; and
WHEREAS, the Original LOU provides that special events held on private property and
demonstrations, pickets, and free speech activities, as such terms are defined in the City of Miami
1
Beach Special Event Guidelines and Requirements, are exempt from the requirements in the
Original LOU and, accordingly, do not require ABUSCo's approval; and
WHEREAS, the Original LOU was coterminous with the then existing license
agreement(s) for ABUSCo's use of the MBCC ("ABUSCo License") and included an evergreen
clause such that the Original LOU would be automatically be extended and remain in force for
each successive calendar year ABMB event, provided an ABUSCo License has been executed
in relation to such respective calendar year; and
WHEREAS, in December 2022, Art Basel Miami Beach celebrated its twentieth
anniversary at the MBCC; and
WHEREAS, ABMB's success has catapulted Miami Beach to being a leading international
arts and culture destination in December and year-round; and
WHEREAS, ABMB's international recognition has increased the interest in event
activations during the week of the ABMB event, which is now known as Miami Beach Art Week;
and
WHEREAS, the number of requests for special event activations and temporary art
installations in the immediate area of the MBCC where ABMB is held, continues to grow
WHEREAS, ABUSCo has formally requested that the City expand the Art Basel Zone and
has agreed to certain concessions in exchange for such modification; and
WHEREAS, the Administration has negotiated an Amended and Restated Letter of
Understanding pertaining to the Art Basel Zone, a copy of which is attached as Exhibit D to the
Memorandum accompanying this Resolution (the "Amended and Restated LOU"); and
WHEREAS, the contemplated Amended and Restated LOU includes the following key
new terms and conditions:
• The revised Art Basel Zone is bounded by 24th Street to the North; by 16th Street
to the South; by Alton Road to the West; and by the Atlantic Ocean to the East;
• The Art Basel Zone shall run concurrently with the ABMB event dates each year
as set forth in the ABUSCo License;
• As with the Original LOU, the Amended LOU includes an evergreen clause such
that the term will be automatically extended based on amendments to extend the
term pursuant to a new license agreement from time to time and allows either party
to terminate the agreement for convenience upon 60 days' notice;
• ABUSCo has agreed that it cannot condition approval of special event applications
for activations in the Art Basel Zone on payment of a fee;
• ABUSCo has agreed that it will not condition approval of special event applications
for activations in the Art Basel Zone on sponsorships of ABMB;
• ABUSCo has agreed not to require any special event permit applicant for events
in the Lincoln Road Mall area to become a sponsor of ABMB or fay consideration
as a condition of approval;
• If ABUSCo does not have a binding commitment for an activation at Soundscape
Park by or before August 30 of any year (except September 15 in 2023), the City
may issue special event permits for this public space without ABUSCo's approval
2
subject to restrictions to protect Art Basel and its sponsors against ambush guerilla
marketing events by competitors;
• ABUSCo must provide discounted tickets to City residents (50% discount during a
one-week pre-sale period in advance of the official public on-sale date and after
such one-week period, a discount equivalent to the lowest published reduced right
for seniors, students and others;
• ABUSCo must make an annual donation of not less than $50,000 to the City's
STEAM Plus program, or any other such similar educational, cultural or public
program and/or the City's Art in Public Places Fund, as may be agreed to by the
parties in writing on an annual basis
WHEREAS, the Administration recommends that the Mayor and City Commission
approve the Amended and Restated LOU and authorize the City Manager and City Clerk to
execute the Amended and Restated LOU.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY.
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission approve the proposed Amended and Restated Letter of Understanding between the
City of Miami Beach and Art Basel U.S. Corp. revising the boundaries of the "Art Basel Zone" in
exchange for additional public benefits; and further, authorize the Administration to execute the
Amended and Restated LOU.
PASSED and ADOPTED this o2G day of li1ir , 2023.
Dan Gelber, Mayor
ATTEST:
JUL-/-)1 282023
Rafael E. Granado, City Clerk APPROVED AS:TO
• FORM&LANGUAGE
&FOR EXECUTION •
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,�j.. .` City Attorney p��
3
Agenda Item C7 Z '
" Date 7-24-a3
MIAMI BEAC
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Aline T. Hudak, City Manag 1 11
DATE: July 26, 2023 „
s
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, APPROVING AN AMENDED AND RESTATED LETTER OF
UNDERSTANDING (LOU) BETWEEN THE CITY OF MIAMI BEACH AND ART BASEL
U.S. CORP. REVISING THE BOUNDARIES OF THE "ART BASEL ZONE" IN
EXCHANGE FOR ADDITIONAL PUBLIC BENEFITS;AND FURTHER, AUTHORIZING
THE ADMINISTRATION TO FINALIZE AND EXECUTE THE AMENDED AND
RESTATED LOU.
Recommendation
The Administration recommends the approval of the Amended and Restated Letter of
Understanding between the City of Miami Beach and Art Basel Miami Beach which revises
the boundaries of the"Art Basel Zone".
Background/History
Art Basel U.S. Corp(ABUSCo)established Art Basel Miami Beach("ABMB")in 2000 as
the sister event of Switzerland's Art Basel, founded in 1970, and highly regarded as the
world's most prestigious art fair.Over the last 20 years,ABMB has becomethe preeminent
contemporary art fair in the western hemisphere, and an established destination for artists,
galleries, collectors and visitors who are drawn to Miami Beach not only to visit the main
fair,but also to be part of this cultural destination's satellite fairs and events surrounding
the main fair.
ABMB brings the international art world together, featuring over 200 leading galleries and
more than 4,000 artists from five continents. Numerous special events and activations
take place concurrently in and around Miami Beach,during a period that has come to be
known as Miami Beach Art Week.
The number of requests for special event activations and temporary art installations in the
immediate area of the Miami Beach Convention Center(MBCC)where ABMB is held, led
Art Basel U.S.Corp(ABUSCo)to formally request in 2012 that the City designate a zone
of exclusivity.On April 11,2012,the Mayor and City Commission approved,via Resolution
2012-27884 (Exhibit A),‘establishment of the "Art Basel Zone" pursuant to the April 19,
2012 letter of understanding and the May 12, 2015 renewal (collectively, the Original
LOU)(copies of the April 19, 2012 and May 12, 2015 renewal are attached as Exhibit B
and Exhibit C,respectively). The Art Basel Zone was defined in the 2012 LOU is bounded
by 23rd Street to the north; by Lincoln Lane South to the south; by Alton Road to the west;
and by the Atlantic Ocean to the east. As with other "zones" created in connection with
large events like the World Cup, the Art Basel Zone was established for the purpose of
protecting the Art Basel brand and avoiding market saturation and consumer confusion.
In this regard, prior to issuing a special event permit for the use of public property within
Commission Memorandum
July 26, 2023 Page 2 of 3
the Art Basel Zone during ABM B,the City must obtain ABUSCo's prior approval. Pursuant
to the procedure established in the existing LOU,the City must provide ABUSCo 30 days'
prior notice and ABUSCo must provide approval or denial within 10 calendar days.
The LOU provides that special events held on private property and demonstrations,
pickets, and free speech activities, as such terms are defined in the City of Miami Beach
Special Event Guidelines and Requirements are exempt from the requirements in the LOU
and, accordingly, do NOT require ABUSCo's approval. The Original LOU was
coterminous with the then existing license agreement(s) for ABUSCo's use of the
Convention Center and included an evergreen clause such that the Original LOU would
be automatically be extended and remain in force for each successive calendar year
ABMB Event, provided an ABUSCo License Agreement has been executed in relation to
such respective calendar year.
Analysis
In December 2022, Art Basel Miami Beach(ABMB) celebrated its twentieth anniversary
at the Miami Beach Convention Center.The art fair's success has catapulted Miami Beach
as a recognized international arts and culture destination in December; resulting in the
week associated with ABMB is now known as Miami Beach Art Week.
ABMB's international recognition has increased the interest in event activations during Art
Week.The number of requests for special event activations and temporary art installations
in the immediate area of the Miami Beach Convention Center (MBCC)where ABMB is
held, continues to grow, leading to Art Basel US Corp (ABUSCo)to formally request the
City to expand the Art Basel Zone from Lincoln Lane South to 16th Street to the South
and from 23 Street to 24 Street to the North. The Administration has negotiated an
Amended and Restated LOU,a copy of which is attached as Exhibit D,which includes the
following new terms and conditions:
a.)The revised Art Basel Zone is bounded by 24th Street to the North; by 16th
Street to the South; by Alton Road to the West; and by the Atlantic Ocean to the
East and is graphically depicted in Exhibit A, attached hereto and incorporated
herein.
b.)The Art Basel Zone shall run concurrently with the ABMB event dates each year
as set forth in the license agreement between Global Spectrum,L.P.dba OVG360,
as the agent of the City of Miami Beach and ABUSCo for the use of the Miami
Beach Convention Center(ABUSCo License)and will expire after the ABMB event
in 2026, subject to ABUSCo's right of first refusal and renewal to extend the term
for the 2027 and 2028 Annual Shows. As with the Original LOU, the Amended
and Restated LOU includes an evergreen clause such that the term will be
automatically extended based on amendments of extension the term pursuant to
a new license agreement from time to time. The Amended and Restated LOU also
allows the City to terminate the agreement for convenience upon 60 days' prior
notice
c.)The procedure to effectuate ABUSCo's approval right remains largely
unchanged. However, at the City's request, ABUSCo has agreed that it cannot
condition its approval on payment of a fee to ABUSCo or any affiliate.
d.)In addition, because the City deems that having one or more cultural activations
in Soundscape Park during Art Week is of particular importance, ABUSCO has
agreed that going forward it must provide written notice to the City by or before
Commission Memorandum
July 26, 2023 Page 3 of 3
August 30 of each calendar year(except for 2023, by September 15)to advise as
to the status of binding commitments to activate Soundscape Park with cultural
content during the ABMB Event Dates. If ABUSCo does not have a binding
commitment for Soundscape Park by August 30 (except for 2023, by September
15), then the City shall be free to issue special event permits to third parties for
cultural activations at Soundscape Park without ABUSCo's consent, subject to
certain restrictions to protect Art Basel and its sponsors against ambush guerilla
marketing events by competitors. Further, if ABUSCo confirms that a cultural
activation has been programmed for Soundscape Park during the Annual Art Basel
Zone Term for a particular calendar year but the activation does not occur as a
result of any act or omission of ABUSCo or any ABMB sponsor,then Soundscape
Park will thereafter be excluded from the Art Basel Zone for the remainder of the
term of the Amended and Restated LOU and shall not be included in any Art Basel
Zone established in any amendment or renewal of the Amended and Restated
LOU
e.) At the City's request, ABUSCo will not require that a special event permit
applicant becomea sponsor of ABMB as a condition of approval fora special event
permit within the Art Basel Zone. In addition, the City has prohibited ABUSCo from
requiring any special event permit applicant for events in the Lincoln Road Mall
area to become a sponsor of ABMB or pay consideration as a condition of
approval..
In consideration of the establishment of the Art Basel Zone, in the Amended and
Restated LOU, ABUSCo has agreed to provide, (a) discounted tickets to City of
Miami Beach residents for the public portion of ABM B Events at the M BCC(i)at a
fifty percent (50%) discount off the standard price for tickets purchased during a
one-week pre-sale period in advance of the official public on-sale date, up to two
(2) tickets per resident and (ii) following such one-week pre-sale period, at the
lowest published reduced price offered to senior citizens, students and others,
subject to a reduction in the number of tickets offered based on capacity
constraints due to health and safety issues as determined in ABUSCo's
reasonable discretion. ABUSCo has also agreed to make an annual donation of
not less than $50,000.00 to the City's STEAM Plus program, or any other such
similar educational, cultural or public program and/or the City's Art in Public Places
Fund, as may be agreed to by the parties in writing on an annual basis
Supporting Survey Data
In the 2022 City of Miami Beach Resident Survey,86% of residents agreed that free or
City sponsored art and cultural activities contribute to their quality of life in Miami Beach
and 86% of residents agreed that Miami Beach Cultural Activities(such as art shows,film
festivals, musicals, and live performances)contribute to the quality of life in Miami Beach.
Conclusion
The Administration recommends that the Mayor and City Commission accept the terms
outlined in this Memorandum and favorably recommend approving the Amended and
Restated Letter of Understanding pertaining to the Art Basel Zone.
P
RESOLUTION NO. '
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AN AMENDED AND RESTATED
LETTER OF UNDERSTANDING(LOU)BETWEEN THE CITY OF MIAMI BEACH
AND ART BASEL U.S. CORP. REVISING THE BOUNDARIES OF THE "ART
BASEL ZONE" IN EXCHANGE FOR ADDITIONAL PUBLIC BENEFITS; AND
FURTHER, AUTHORIZING THE ADMINISTRATION TO FINALIZE AND
EXECUTE THE AMENDED AND RESTATED LOU.
WHEREAS, Art Basel U.S. Corp. ("ABUSCo") established Art Basel Miami Beach
("ABMB") in 2000 as a sister event of Switzerland's Art Basel, founded in 1970, and highly
regarded as the world's most prestigious art fair; and
WHEREAS, over the last 20 years, ABMB has become the preeminent contemporary art
fair in the western hemisphere, and an established destination for artists, galleries, collectors and
visitors who are drawn to Miami Beach not only to visit the main fair, but also to be part of this
cultural destination's satellite fairs and events surrounding the main fair; and
WHEREAS, ABMB brings the international art world together,featuring over 200 leading
galleries and more than 4,000 artists from five continents; and
WHEREAS, numerous special events and activations take place concurrently in and
around Miami Beach, during a period that has come to be known as Miami Beach Art Week; and
WHEREAS, the number of requests for special event activations and temporary art
installations in the immediate area of the Miami Beach Convention Center("MBCC")where ABMB
is held, led ABUSCo to formally request in 2012 that the City designate a zone of exclusivity; and
WHEREAS, on April 11, 2012, the Mayor and City Commission approved, via Resolution
2012-27884, a copy of which is attached as Exhibit A to the Memorandum accompanying this
Resolution, establishment of the "Art Basel Zone" pursuant to the April 19, 2012 letter of
understanding and the May 12, 2015 renewal(collectively, "the Original LOU")(copies of the April
19, 2012 and May 12, 2015 renewal are attached as Exhibit B and Exhibit C, respectively,to the
Memorandum accompanying this Resolution); and
WHEREAS, the Art Basel Zone was defined in the Original LOU as the area bounded by
23rd Street to the North; by Lincoln Lane South to the South; by Alton Road to the West; and by
the Atlantic Ocean to the East; and
WHEREAS, as with other"zones" created in connection with other large, periodic events
like the World Cup,the Art Basel Zone was established for the purpose of protecting the Art Basel
brand and avoiding market saturation and consumer confusion; and
WHEREAS, pursuant to the Original LOU, prior to issuing a special event permit for the
use of public property within the Art Basel Zone during ABMB, the City must obtain ABUSCo's
prior approval; and
WHEREAS, the Original LOU provides that special events held on private property and
demonstrations, pickets,and free speech activities, as such terms are defined in the City of Miami
1
Beach Special Event Guidelines and Requirements, are exempt from the requirements in the
Original LOU and, accordingly, do not require ABUSCo's approval; and
WHEREAS, the Original LOU was coterminous with the then existing license
agreement(s) for ABUSCo's use of the MBCC ("ABUSCo License") and included an evergreen
clause such that the Original LOU would be automatically be extended and remain in force for
each successive calendar year ABMB event, provided an ABUSCo License has been executed
in relation to such respective calendar year; and
WHEREAS, in December 2022, Art Basel Miami Beach celebrated its twentieth
anniversary at the MBCC;,and
WHEREAS,ABMB's success has catapulted Miami Beach to being a leading international
arts and culture destination in December and year-round; and
WHEREAS, ABMB's international recognition has increased the interest in event
activations during the week of the ABMB event, which is now known as Miami Beach Art Week;
and
WHEREAS, the number of requests for special event activations and temporary art
installations in the immediate area of the MBCC where ABMB is held, continues to grow
WHEREAS,ABUSCo has formally requested that the City expand the Art Basel Zone and
has agreed to certain concessions in exchange for such modification; and
, WHEREAS, the Administration has negotiated an Amended and Restated Letter of
Understanding pertaining to the Art Basel Zone, a copy of which is attached as Exhibit D to the
Memorandum accompanying this Resolution(the"Amended and Restated LOU"); and
WHEREAS, the contemplated Amended and Restated LOU includes the following key
new terms and conditions:
• The revised Art Basel Zone is bounded by 24th Street to the North; by 16th Street
to the South; by Alton Road to the West; and by the Atlantic Ocean to the East;
• The Art Basel Zone shall run concurrently with the ABMB event dates each year
as set forth in the ABUSCo License;
• As with the Original LOU, the Amended LOU includes an evergreen clause such
that the term will be automatically extended based on amendments to extend the
term pursuant to a new license agreement from time to time and allows either party
to terminate the agreement for convenience upon 60 days'notice;
• ABUSCo has agreed that it cannot condition approval of special event applications
for activations in the Art Basel Zone on payment of a fee;
• ABUSCo has agreed that it will not condition approval of special event applications
for activations in the Art Basel Zone on sponsorships of ABMB;
• ABUSCo has agreed not to require any special event permit applicant for events
in the Lincoln Road Mall area to become a sponsor of ABMB or fay consideration
as a condition of approval;
• If ABUSCo does not have a binding commitment for an activation at Soundscape
Park by or before August 30 of any year(except September 15 in 2023), the City
may issue special event permits for this public space without ABUSCo's approval
2
t a
subject to restrictions to protect Art Basel and its sponsors against ambush guerilla
marketing events by competitors;
• ABUSCo must provide discounted tickets to City residents(50%discount during a
one-week pre-sale period in advance of the official public on-sale date and after
such one-week period,a discount equivalent to the lowest published reduced right
for seniors, students and others;
• ABUSCo must make an annual donation of not less than $50,000 to the City's
STEAM Plus program, or any other such similar educational, cultural or public
program and/or the City's Art in Public Places Fund, as may be agreed to by the
parties in writing on an annual basis
WHEREAS, the Administration recommends that the Mayor and City Commission
approve the Amended and Restated LOU and authorize the City Manager and City Clerk to
execute the Amended and Restated LOU.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission approve the proposed Amended and Restated Letter of Understanding between the
City of Miami Beach and Art Basel U.S. Corp. revising the boundaries of the "Art Basel Zone" in
exchange for additional public benefits; and further, authorize the Administration to execute the
Amended and Restated LOU.
PASSED and ADOPTED this day of , 2023.
Dan Gelber, Mayor
ATTEST:
Rafael E. Granado, City Clerk APPROVED AS TO
FORM&LANGUAGE
FOR EXECUTION
7- j1-23
Clly Attorney ,o Date
3
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach,FL 33139,www.miamibeachfl.clov
OFFICE OF THE CITY MANAGER
Tel:305.673.7010,Fax:305.673.7782
July 26, 2023
Mr. Noah Horowitz, President
Art Basel U.S. Corp.
c/o Garber and Goodman
300 41st Street, Suite 214
Miami Beach, Florida 33140
Attention: Bob Goodman
Email: bgoodman(a�garberandgoodman.com
Re: Amended and Restated Letter of Understanding ("LOU")between the City of Miami
Beach, Florida (the "City"), and Art Basel U.S. Corp. ("ABUSCo")regarding the
"Art Basel Miami Beach" event held at the Miami Beach Convention Center (the
"ABMB Event")
Dear Mr. Horowitz:
Reference is made to that certain LOU dated May 12, 2015 between the City and ABUSCo
regarding the creation of a so-called "Art Basel Zone" pursuant to Resolution No. 2012-27884, a
copy of which is attached hereto as Appendix A (the "Original LOU"). This LOU constitutes an
amendment and restatement of the Original LOU made and entered into pursuant to Resolution
No. 2023- to maintain and expand the Art Basel Zone (as defined below) subject to the
terms and conditions set forth herein.
Subject to ABUSCo's compliance with its contractual obligations pertaining to the holding of the
annual ABMB Event at the Miami Beach Convention Center (the "MBCC"), including, without
limitation, those set forth in that certain License Agreement between Global Spectrum,L.P.,d/b/a
OVG360 and ABUSCo dated August 4, 2017, as the same may be amended or extended by a
new license agreement from time to time (hereinafter, the "ABUSCo License"); and provided
ABUSCo is in good standing and free of default(s)under such ABUSCo License,the parties agree
as follows:
1. Pursuant to Resolution Nos. 2012-27884 and 2023- , the City has established an
Art Basel Zone as follows:
a.) The Art Basel Zone is bounded by 24th Street to the North;by 16th Street to the South;
by Alton Road to the West; and by the Atlantic Ocean to the East and is graphically
depicted in Exhibit A,attached hereto and incorporated herein (the"Art Basel Zone").
b.) The Art Basel Zone shall only be effective during, and will run concurrently with, the
ABMB Event dates each year as set forth in the ABUSCo License (each year, the
"Annual Art Basel Zone Term").The ABUSCo License will expire after the ABMB
Event in 2026, subject to ABUSCo's right of first refusal and renewal to extend the
term for the 2027 and 2028 Annual Shows, and as the parties may subsequently
amend or extend the term pursuant to a new license agreement from time to time.
c.) The City shall not issue a special event permit for the use of public property within the
Art Basel Zone during the Annual Art Basel Zone Term without first obtaining the prior
written consent of ABUSCo. Accordingly,the City shall provide ABUSCo with at least
thirty (30) calendar days prior written notice prior to approving any special event
applications received by the City for the use of public property within the Zone during
the ABM B Event date(s)(each such notice,a"Request").ABUSCo shall have ten(10)
calendar days from the date of the City's Request to approve or deny the Request,for
any reason whatsoever; provided, however, that (i) ABUSCo's approval or denial of
the Request must be in writing, (ii)ABUSCo cannot condition its approval on payment
of a fee to ABUSCo or any affiliate and (iii) if a denial, ABUSCo must articulate the
specific reason(s) therefor. In the event that ABUSCo fails to approve or deny a
Request within such ten (10)calendar day period in accordance with the procedures
set forth herein, then ABUSCo shall have waived its right to deny such Request, and
the City may proceed with issuance of the special event permit for the event that was
the subject of such Request as if approved by ABUSCo,and without any further notice
and/or other obligation to ABUSCo.
d.) Notwithstanding the establishment of the Art Basel Zone, and/or any other term or
condition in this LOU, (i) special events held on private property and (ii)
demonstrations, pickets, and free speech activities, as such terms are defined in the
City of Miami Beach Special Event Guidelines and Requirements, and as same may
be amended from time to time, shall be exemptfrom the requirements of this LOU and,
accordingly,shall not require ABUSCo's approval.In addition,ABUSCo acknowledges
and agrees that the City deems that having one or more cultural activations in
Soundscape Park during Art Week is of particular importance. Accordingly,ABUSCo
shall provide written notice to the City by or before August 30 of each calendar year
(except for2023, by September 15)to advise as to the status of binding commitments,
as evidenced by the submission of one or more special event applications, as
applicable, to activate Soundscape Park with cultural content during the ABMB Event
Dates. If ABUSCo does not have a binding com mitment for Soundscape Park by
August 30 (exceptfor 2023, by September 15),then(a)by August 30 of each calendar
year(except for 2023, by September 15) ABUSCo shall provide a list of its sponsors
for the ABMB Event (the "ABMB Sponsors") and other major art fairs that are then
competitors of Art Basel("Competitive Art Fairs")and(b)the City shall be free to issue
special event permits to third parties for cultural activations at Soundscap Park without
ABUSCo's consent, provided, the City shall not approve special event permits at
Sounscape Park during the Art Basel Zone Term in respect of events produced or
sponsored by any Competitive Art Fair or any competitor of any ABMB Sponsor.
Further, if ABUSCo confirms that a cultural activation has been programmed for
Soundscape Park during the Annual Art Basel Zone Term for a particular calendar
year but the activation does not occur as a result of any act or omission of ABUSCo
or any ABM B Sponsor,then Soundscape Park will thereafter be excluded from the Art
Basel Zone for the remainder of the term of this LOU and shall not be included in any
Art Basel Zone established in any amendment or renewal of this LOU. The foregoing
provisions shall not be construed as precluding the City from presenting Requests for
the use of Soundscape Park in accordance with the other provisions of this LOU prior
to the August 30 (or September 15 in the case of 2023) deadline, and ABUSCo shall
consider any such Request in good faith.
2
e.) ABUSCo shall not require that a special event permit applicant become a sponsor of
the ABMB Event as a condition of its approval of a Request.
f.) ABUSCo may not require that a special event applicant become a sponsor or affiliate
of the ABMB Event or pay ABUSCo or any affiliate any fee or other consideration,
directly or indirectly, as a condition of its approval of a Request to produce an event in
the Lincoln Road Area. The "Lincoln Road Area" means the area bounded by
Lincoln Lane to the North; by 16th Street to the South; by Alton Road to the West;
and by the Atlantic Ocean to the East.
2. The City shall use reasonable commercial efforts to inform ABUSCo of any special event
applications for use of public City-owned property outside the Art Basel Zone that the City
may receive for the installation and/or display of art and/or art works during the
term/duration of,the ABMB Event, provided any failure to provide such notice shall not
constitute a breach of this LOU.
3. In consideration of the establishment of the Art Basel Zone, ABUSCo agrees to provide,
during the term of this LOU,(a)discounted tickets to City of Miami Beach residents for the
public portion of ABMB Events at the MBCC(i) at a fifty percent (50%) discount off the
standard price for tickets purchased during a one-week pre-sale period in advance of the
official public on-sale date, provided, each resident shall be entitled to a maximum of two
(2) tickets and (ii) following such one-week pre-sale period, at the lowest published
reduced price offered to senior citizens, students and others, subject to a reduction in the
number of tickets offered based on capacity constraints due to health and safety issues
as determined in ABUSCo's reasonable discretion (ABUSCo shall determine proof of
residency in its reasonable discretion) and (b) an annual donation of not less than
$50,000.00 to the City's STEAM Plus program, or any other such similar educational,
cultural or public program and/or the City's Art in Public Places Fund, as may be agreed
to by the parties in writing on an annual basis.
4. This LOU shall be valid and binding for the duration of the ABUSCo License Agreement,
provided, if a new or amended ABUSCo license agreement is executed for the ABMB
• Event for one or more additional calendar year(s),the term of this LOU shall be similarly
extended so that it runs concurrently with the new or amended license agreement. For the
sake of clarity and avoidance of doubt, this LOU and the Art Basel Zone shall automatical y
be extended and remain in force for each successive calendar year of the ABM B Event,
provided an ABUSCo license agreement has been executed in relation to each such
ABMB Event.
5. The provisions of Section 2-378 of the City Code pertaining to the audit rights of the Office
of the Inspector General are incorporated into this LOU by reference as if fully set forth
herein.
The City and ABUSCo shall each appoint a contract administrator, as may be modified from time
to time,who shall monitor the parties' compliance with the terms of this LOU. Unless otherwise
notified,the contract administrators for each party are as follows:
For the City:
Lissette Arrogante, Director
Tourism and Culture Department
City of Miami Beach
1700 Convention Center Drive
3
Miami Beach, Florida 33139
305-673-7577
For ABUSCo:
Art Basel U.S.Corp.
c/o MCH Swiss Exhibition(Basel)Ltd.
Attention: Maureen Bruckmayr
4005 Basel, Switzerland
+41 58 206 31 32 Facsimile
+41 58 206 27 51 Telephone
M aureen.Bruckmayr@artbasel.com
Without limiting ABUSCo's indemnity obligations pursuant to the ABUSCo License Agreement,
ABUSCo agrees to defend, indemnify and hold harmless the City, and its officials, directors,
officers,employees,agents, contractors,servants,successors, and assigns, against any claims,
causes of actions, costs, expenses, (including reasonable attomey's fees), liabilities, or damages
arising out of or in connection with(a)any negligent act or omission, or intentional misconduct on
the part of ABUSCo or any of its officials, directors, officers, employees, agents, contractors,
servants,successors and assigns, in the performance of its obligations under this LOU and/or(b)
the execution of this LOU and/or the establishment of the Art Basel Zone.
The indemnification and hold harmless requirements in the preceding paragraph shall survive the
termination or expiration of this LOU.
This LOU may be terminated by either party,for convenience(and without cause),upon sixty(60)
days'prior written notice to the other party,and shall automatically terminate upon the termination
or expiration of the ABUSCo License Agreement.
All written notices and communications required or permitted hereunder may be delivered
personally to the respective representatives of ABUSCo and the City listed below, may be mailed
by registered mail, postage prepaid (or air-mailed if addressed to an address outside of the city
of dispatch) or may be provided via email (in a form that identifies the sender). Until changed by
notice in writing, all such notices and communications shall be addressed as follows:
TO ABUSCo:
Art Basel U.S.Corp.
c/o MCH Swiss Exhibition (Basel)Ltd
4005 Basel, Switzerland
+41 58 206 31 32 Facsimile
+41 58 206 27 51 Telephone,
M aureen.Bruckmayraartbasel.com
Attention: Maureen Bruckmayr
With copy to: Art Basel U.S. Corp.
c/o Garber and Goodman
300 41st Street, Suite,214
Miami Beach, Florida 33140
Attention Bob Goodman
Email:bgoodman@garberandgoodman.com
TO CITY: City of Miami Beach
1700 Convention Center Drive
4
Miami Beach, Florida 33139
Attn:Alina T. Hudak, City Manager
(305)673-7010
Email:alinahudak(a?,miamibeachfl.gov
With copy to: City of Miami Beach
1700 Convention Center Drive
Miami Beach, Florida 33139
Attn: Rafael A. Paz, City Attorney
(305)673-7370
Email: rafaelpazAmiamibeachfl.gov
Notices hereunder shall be effective: If delivered personally, on delivery; if mailed to an address
in the city of dispatch, on the day following the date mailed; if mailed to an address outside the
city of dispatch on the seventh day following the date mailed, and if by email, upon confirmation
of receipt by the recipient through an acknowledgment or a reply(other than an automated reply).
This LOU shall be governed by,and construed in accordance with,the laws of the State of Florida,
both substantive and remedial, without regard to principles of conflict of laws. The exclusive
venue for any litigation arising out of this letter of understanding shall be Miami-Dade County,
Florida, if in state court,and the U.S. District Court,Southern District of Florida, if in federal court.
BY ENTERING INTO THIS LETTER OF UNDERSTANDING,CITY AND ABUSCO EXPRESSLY
WAIVE ANY RIGHTS EITHER PARTY MAY HAVE TO A TRIAL BY JURY OF ANY CIVIL
LITIGATION RELATED TO, OR ARISING OUT OF,THIS LETTER OF UNDERSTANDING.
Neither party may assign this LOU.
Neither this LOU,nor any of its terms, may be changed, modified,or otherwise amended except
by an instrument in writing, signed by an authorized representative, which shall .be the City
Manager or her designee (on behalf of the City), and the President and Head of Business &
Management,Americas, or such other authorized parties (on behalf of ABUSCo).
The City and ABUSCo acknowledge and agree that they are not joint venturers, partners, or joint
owners with respect to this letter of understanding. Nothing contained herein shall be construed
as creating a partnership, joint venture or similar relationship between the City and ABUSCo.
This LOU constitutes the entire agreement between the parties hereto with respect to the subject
matter hereof, and supersedes all prior agreements, understandings, negotiations and
discussions both written and oral, between the parties hereto with respect to the transactions
contemplated hereby.
This LOU may be executed in counterparts and by electronic signature (e.g. via DocuSign,
accompanied by the confirming e-signature certificate)and may be transmitted by facsimile copy
or e-mailed PDF file, each of which when so executed and delivered shall be deemed to be an
original and all of which,when taken together,shall constitute one and the same instrument.
[BALANCE OF PAGE INTENTIONALLY BLANK.]
5
Please acknowledge ABUSCo's agreement to the above terms and conditions by executing this
LOU in the space provided below. Upon execution by the City Manager(on behalf of the City),
we will forward a fully executed copy to you for your records.
Very truly yours,
City of Miami Beach
By:
Alina T. Hudak
City Manager
ACKNOWLEDGED AND AGREED:
Art Basel U.S. Corp.
By: By:
Noah Horowitz Maureen Bruckmayr
President Head of Business & Management Americas
6
Exhibit A
Art Basel Zone
7
•
Resolutions -C7 Z
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: July 26, 2023
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA,APPROVING AN AMENDED AND RESTATED
LETTER OF UNDERSTANDING (LOU) BETWEEN THE CITY OF MIAMI
BEACH AND ART BASEL U.S. CORP. REVISING THE BOUNDARIES OF
THE "ART BASEL ZONE" IN EXCHANGE FOR ADDITIONAL PUBLIC
BENEFITS; AND FURTHER, AUTHORIZING THE ADMINISTRATION TO
FINALIZE AND EXECUTE THE AMENDED AND RESTATED LOU.
RECOMMENDATION
The Administration recommends the approval of the Amended and Restated Letter of Understanding
between the City of Miami Beach and Art Basel Miami Beach which revises the boundaries of the
"Art Basel Zone".
BACKGROUND/HISTORY
Art Basel U.S. Corp (ABUSCo) established Art Basel Miami Beach ("ABMB") in 2000 as the sister
event of Switzerland's Art Basel, founded in 1970, and highly regarded as the world's most
prestigious art fair. Over the last 20 years, ABMB has become the preeminent contemporary art fair
in the western hemisphere, and an established destination for artists, galleries, collectors and visitors
who are drawn to Miami Beach not only to visit the main fair, but also to be part of this cultural
destination's satellite fairs and events surrounding the main fair.
ABMB brings the international art world together, featuring over 200 leading galleries and more than
4,000 artists from five continents. Numerous special events and activations take place concurrently in
and around Miami Beach, during a period that has come to be known as Miami Beach Art Week.
The number of requests for special event activations and temporary art installations in the immediate
area of the Miami Beach Convention Center(MBCC)where ABMB is held, led Art Basel U.S. Corp
(ABUSCo) to formally request in 2012 that the City designate a zone of exclusivity. On April 11,
2012, the Mayor and City Commission approved, via Resolution 2012-27884 (Exhibit A),
establishment of the "Art Basel Zone" pursuant to the April 19, 2012 letter of understanding and the
May 12, 2015 renewal (collectively, the Original LOU)(copies of the April 19, 2012 and May 12, 2015
renewal are attached as Exhibit B and Exhibit C, respectively). The Art Basel Zone was defined in
the 2012 LOU is bounded by 23rd Street to the north; by Lincoln Lane South to the south; by Alton
Road to the west; and by the Atlantic Ocean to the east. As with other"zones" created in connection
Page 775 of 1588
with large events like the World Cup, the Art Basel Zone was established for the purpose of
protecting the Art Basel brand and avoiding market saturation and consumer confusion. In this
regard, prior to issuing a special event permit for the use of public property within the Art Basel Zone
during ABMB, the City must obtain ABUSCo's prior approval. Pursuant to the procedure established
in the existing LOU, the City must provide ABUSCo 30 days'prior notice and ABUSCo must provide
approval or denial within 10 calendar days.
The LOU provides that special events held on private property and demonstrations, pickets, and free
speech activities, as such terms are defined in the City of Miami Beach Special Event Guidelines
and Requirements are exempt from the requirements in the LOU and, accordingly, do NOT require
ABUSCo's approval. The Original LOU was coterminous with the then existing license
agreement(s) for ABUSCo's use of the Convention Center and included an evergreen clause such
that the Original LOU would be automatically be extended and remain in force for each successive
calendar year ABMB Event, provided an ABUSCo License Agreement has been executed in relation
to such respective calendar year.
ANALYSIS
In December 2022,Art Basel Miami Beach(ABMB)celebrated its twentieth anniversary at the Miami
Beach Convention Center. The art fair's success has catapulted Miami Beach as a recognized
international arts and culture destination in December; resulting in the week associated with ABM B is
now known as Miami Beach Art Week.
ABMB's international recognition has increased the interest in event activations during Art Week.
The number of requests for special event activations and temporary art installations in the immediate
area of the Miami Beach Convention Center (MBCC) where ABMB is held, continues to grow,
leading to Art Basel US Corp (ABUSCo) to formally request the City to expand the Art Basel Zone
from Lincoln Lane South to 16th Street to the South ,and from 23 Street to 24 Street to the
North. The Administration has negotiated an Amended and Restated LOU, a copy of which is
attached as Exhibit D,which includes the following new terms and conditions:
a.)The revised Art Basel Zone is bounded by 24th Street to the North; by 16th Street to the South;
by Alton Road to the West; and by the Atlantic Ocean to the East and is graphically depicted in
Exhibit A, attached hereto and incorporated herein.
b.)The Art Basel Zone shall run concurrently with the ABMB event dates each year as set forth in
the license agreement between Global Spectrum, L.P. dba OVG360, as the agent of the
City of Miami Beach and ABUSCo for the use of the Miami Beach Convention Center(ABUSCo
License)and will expire after the ABMB event in 2026, subject to ABUSCo's right of first refusal and
renewal to extend the'term for the 2027 and 2028 Annual Shows. As with the Original LOU, the
Amended and Restated LOU includes an evergreen clause such that the term will be automatically
extended based on amendments of extension the term pursuant to a new license agreement from
time to time. The Amended and Restated LOU also allows the City to terminate the agreement for
convenience upon 60 days'prior notice
c.)The procedure to effectuate ABUSCo's approval right remains largely unchanged. However, at
the City's request, ABUSCo has agreed that it cannot condition its approval on payment of a fee to
ABUSCo or any affiliate.
d.)In addition, because the City deems that having one or more cultural activations in Soundscape
Page 776 of 1588
Park during Art Week is of particular importance, ABUSCO has agreed that going forward it must
provide written notice to the City by or before August 15 of each calendar year (except for 2023, by
September 15) to advise as to the status of binding commitments to activate Soundscape Park with
cultural content during the ABMB Event Dates. If ABUSCo does not have a binding commitment for
Soundscape Park by August 15 (except for 2023, by September 15), then the City shall be free to
issue special event permits to third parties for cultural activations at Soundscape Park without
ABUSCo's consent, subject to certain restrictions to protect Art Basel and its sponsors against
ambush guerilla marketing events by competitors. Further, if ABUSCo confirms that a cultural
activation has been programmed for Soundscape Park during the Annual Art Basel Zone Term for a
particular calendar year but the activation does not occur as a result of any act or omission of
ABUSCo or any ABMB sponsor, then Soundscape Park will thereafter be excluded from the Art
Basel Zone for the remainder of the term of the Amended and Restated LOU and shall not be
included in any Art Basel Zone established in any amendment or renewal of the Amended and
Restated LOU
e.)At the City's request, ABUSCo has agreed that it will not condition approval of requests for
special event permits within the Art Basel Zone on sponsorships of ABMB. In addition, the City has
prohibited ABUSCo from requiring any special event permit applicant for events in the Lincoln Road
Mall area to become a sponsor of ABMB or pay consideration as a condition of approval.
In consideration of the establishment of the Art Basel Zone, in the Amended and Restated LOU,
ABUSCo has agreed to provide, (a) discounted tickets to City of 'Miami Beach residents for the
public portion of ABMB Events at the MBCC (i) at a fifty percent (50%) discount off the standard
price for tickets purchased during a one-week pre-sale period in advance of the official public on-sale
date, up to two (2)tickets per resident and(ii)following such one-week pre-sale period, at the lowest
published reduced price offered to senior citizens, students and others, subject to a reduction in the
number of tickets offered based on capacity constraints due to health and safety issues as
determined 'in ABUSCo's• reasonable discretion. ABUSCo has also agreed to make an annual
donation of not less than $50,000.00 to the City's STEAM Plus program, or any other such similar •
educational, cultural or public program and/or the City's Art in Public Places Fund,as may be agreed
to by the parties in writing on an annual basis
SUPPORTING SURVEY DATA
In the 2022 City of Miami Beach Resident Survey, 86% of residents agreed that free or City
sponsored.art and cultural activities contribute to their quality of life in Miami Beach and 86% of
residents agreed that Miami Beach Cultural Activities(such as art shows, film festivals, musicals, and
live performances)contribute to the quality of life in Miami Beach.
FINANCIAL INFORMATION
N/A
CONCLUSION
• The Administration recommends that the Mayor and City Commission accept the terms outlined
in this Memorandum and favorably recommend approving the Amended and Restated Letter of
Understanding pertaining to the Art Basel Zone.
Applicable Area
South Beach
Page 777 of 1588
Is this a"Residents Right Does this item utilize G.O.
to Know" item. pursuant to Bond Funds?
City Code Section 2-14?
Yes No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment.destination.
Legislative Tracking •
Tourism and Culture
ATTACHMENTS:
Description. '
❑ Exhibit A- Resolution 2012-27884
❑ Exhibit B -2012 Letter of Understanding
❑ Exhibit C -2015 Letter of Understanding
❑ Exhibit D - Proposed Amended and Restated Letter of Understanding
Page 778 of 1588
RESOLUTION NO. 2012-27884
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS
COMMITTEE AND APPROVING AND AUTHORIZING THE CITY
MANAGER TO EXECUTE A LETTER OF AGREEMENT BETWEEN
THE CITY AND MCH SWISS EXHIBITION LTD (MCH), OUTLINING
TERMS AND CONDITIONS FOR USE OF CERTAIN PUBLIC
PROPERTY DURING ART BASEL MIAMI BEACH, AND FOR THE
ESTABLISHMENT OF AN "ART BASEL ZONE."
WHEREAS, Art Basel Miami Beach (ABMB) was established in 2000 as the sister event
of Switzerland's Art Basel,the world's most prestigious art fair for the past 42 years; and
WHEREAS, ABMB has become the preeminent contemporary art fair in the western
hemisphere, and an established destination for artists, galleries, collectors, museum groups,
and other individuals interested in top-notch art; and
WHEREAS, economists have estimated $400 million to $500 million annually in related
economic impact as a result of ABMB; and
WHEREAS, in the past, during the ABMB event, the City and ABMB have informally
established a zone around the Convention Center area, to protect the ABMB brand and limit
third party use of public property in this area, due to a growing number of requests for temporary
art displays or for other uses of public property in the immediate area of the Convention Center,
and
WHEREAS, the City and ABMB would like to formally memorialize the establishment of
an."Art Basel Zone" by amending the City's Special Event Requirements and Guidelines to
establish such zone; and
WHEREAS, at its regular meeting on March 1, 2012, the Finance and Citywide Projects
Committee recommended approval of the first step in this process; that is, approval of a letter
agreement between the City and MCH outlining terms and conditions for use of public property
by MCH during the fair dates, and the City's consideration of the establishment of an "Art Basel
Zone."
Page 779-of 1588
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee and approve and authorize the City Manager to execute a Letter of Agreement
between the City and MCH Swiss Exhibition LTD (MCH), outlining terms and conditions for use
of certain public property during Art Basel Miami Beach, and for the establishment of an "Art
Basel Zone."
PASSED AND ADOPTED this 11 st day of April, 2012.
A t: AYOR
t6o tlAikfr &: .........N,,,
CITY.CLERKF ° ,,
T:IAGENDA12012t4-11-12 ABMB Letter AGreement Reso.•.'• / ')•*C
* INCORP•ORATED:
%, .. 3
ow .
APPROVED AS TO
FORM&LANGUAGE
&FOR EXECUTION
�,- 3 - 36
City ttom
Page 780 of 1588
COMMISSION ITEM SUMMARY
Condensed Title:
• A Resolution accepting the recommendation of the Finance and Citywide Projects Committee approving and
authorizing the City Manager to execute a Letter of Agreement between the City and MCH Swiss Exhibition Ltd
(MCH),outlining terms and conditions for use of certain public property during Art Basel Miami.Beach,and the
formal establishment of an"Art Basel Zone".
Key Intended Outcome Supported:
Increase community ratings of cultural activities.
Supporting Data(Surveys,Environmental Scan,etc.):The 2009 Community Satisfaction Survey reported
more than one-fifth of all resident respondents feel there are "too few°family friendly activities(24.6%)and
cultural activities(24.1%). Additionally, on average,residents attended 10.61 cultural activities per year and
7.19 family friendly activities per year.
Issue:
Shall the City Commission authorize the City Manager to enter into a letter agreement with Art Basel Miami
Beach and direct the Administration to include a.corresponding amendment in the City's Special Event
Guidelines to reflect the Art Basel Zone?
Item Summary/Recommendation:,
As ABMB grew in popularity, so did the number of requests for temporary art displays or for use of public
property in the immediate area of the convention center. The City and ABMB informally established an Art
Basel Miami Beach Zone to protect the ABMB brand and limit third party use of public property in this area.At
this time,the City and ABMB would like to formally memorialize the Art Basel Miami Beach Zone. In order to
accomplish this, an amendment to the Special Event Guidelines is required. The Special Event Guidelines
would need to be amended to establish an"Art Basel Zone" which, if such recommended amendment is
approved by the Mayor and City Commission would include:
The establishment of a zone,the effective term and duration of which is only intended to run concurrent with
the actual ABMB Event dates for years 2011,2012,2013,and 2014,as same are set forth in the MCH License,
and which zone is intended to be bounded by 23rd Street to the north;by Lincoln Lane South to the south;by
Alton road to the west;and by the Atlantic Ocean to the east(hereinafter the Art Basel Zone).
The Art Basel Zone, if approved, shall be established for the purpose of precluding the City from issuing a
special event permit,for the use of public property within the Art Basel Zone during the term/duration that such
Zone is in effect,without first obtaining the prior written consent of MCH. Notwithstanding the establishment of
.the Art Basel Zone,(i)special events held on private property,and(ii)demonstrations,pickets,and free speech
activities;as such terms are defined in the Guidelines,and as same may be amended from time to time,shall
be EXEMPT from the requirements of this letter of understanding and,accordingly,shall NOT require MCH's
approval.
The City shall use reasonable commercial efforts to inform MCH of any special event applications for use of
public City-owned property outside the.Art Basel Zone that the City may receive for the installation and/or
display of art and/or art works during the term/duration of,the ABMB Event for,respectively years 2011,2012,
2013,and/or 2014. . . .
Advisory Board Recommendation:
The Finance and Citywide Projects Committee recommended in favor of the waiver at their March 1, 2012
meeting.
Financial Information:
Source of Amount Account Approved
Funds:
OBPI Total
.Financial Impact Summary: N/A
City Clerk's Office Legislative Tracking:
Max Sklar, Ext.6116
Sign-Offs:
Department Director Assistant City Manager City Manager
--gpitax)P1 -. 11)).4(..0-/ itA., {
Page 781 of 1588 AGENDA ITEM L
lv\IAAAIBEACHDATE y -1Z
m MIAMIBEACH
City of Miami.Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: April 11, 2012
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AND APPROVING AND
AUTHORIZING THE CITY MANAGER TO EXECUTE A LETTER OF AGREEMENT
BETWEEN THE CITY AND MCH SWISS EXHIBITION LTD (MCH), OUTLINING
TERMS AND CONDITIONS.FOR USE OF CERTAIN PUBLIC PROPERTY DURING
ART BASEL. MIAMI BEACH, AND FOR THE ESTABLISHMENT OF AN "ART
BASEL ZONE."
ADMINISTRATION RECOMMENDATION
As directed by the Finance and Citywide Projects Committee, the Administration recommends
the approval of a letter agreement between the City of Miami Beach and Art Basel Miami Beach •
outlining terms and conditions for use of public property by Art Basel Miami Beach and the
formal establishment of an Art Basel Zone.
BACKGROUND
Art Basel Miami Beach (ABMB) was established in 2000 as the sister event of Switzerland's Art
Basel, the world's most prestigious art fair for the past 42 years. In just ten years, ABMB has
become the preeminent contemporary art fair in the western hemisphere, and an established
destination for artists, galleries, collectors, museum groups and other individuals interested in
top-notch art. Each year, ABMB spends millions of dollars producing the fair and economists
have estimated $400 million to $500 million in related economic impact as a result of the fair.
As ABMB grew in popularity, so did the number of requests for temporary art displays or for use
of public property in the immediate area of the convention center. The City and ABMB
informally established an Art Basel Miami Beach Zone to protect the ABMB brand and limit third
party use of public property in this area. The boundaries of the zone include 23rd Street to the
north; Lincoln Lane South to the south; Alton road to the west; and the Atlantic Ocean to the
east.
At this time, the City and ABMB would like to formally memorialize the Art Basel Miami Beach
Zone. In order to accomplish this, an amendment to the Special. Event Guidelines is required.
The Special Event Guidelines would need to be amended to establish an "Art Basel Zone"
which, if such recommended amendment is approved by the Mayor and City Commission would
include:
Page 782 of 1588
City Commission Memorandum
Art Base/Miami Beach Letter Agreement
April 11, 2012 Page 2
a.) The establishment of a zone, the effective term and duration of which is only intended to
run concurrent with the actual ABMB Event dates for years 2011, 2012, 2013, and 2014,
as same are set forth in the MCH License, and which zone is intended to be bounded by
23rd Street to the north; by Lincoln.Lane South to the south; by Alton road to the west;
and by the Atlantic Ocean to the east (hereinafter the.Art Basel Zone).
b.) The Art Basel Zone, if approved, shall be established for the purpose of precluding the
City from issuing a special event permit, for the use of public property within the Art
Basel Zone during the term/duration that such Zone is in effect, without first obtaining the
prior written consent of MCH. Accordingly; the City shall provide MCH with at least
thirty (30) calendar days prior written notice of any special event applications received
by the City for the use of public property within the Zone during the ABMB Event date(s)
(the City's Approval Request). MCH shall have ten (10) calendar days from the date of
the City's Approval Request to approve or deny the Request. MCH's approval or denial
of the Request must be in writing and, if a denial, must specifically set forth the reason(s)
therefore. In the event that MCH fails to approve or deny a Request within the ten (10)
day time period and, further, in accordance with the procedures set forth herein, then ,
MCH shall have waived its right to deny such Request, and the City may proceed with
the event (that was the subject of such Request) as if approved by MCH, and without
any further notice and/or other obligation to MCH.
c.) Notwithstanding the establishment of the Art Basel Zone, and/or any other term or
condition in this letter of understanding, (i) special events held on private property, and
(ii) demonstrations, pickets, and free speech activities, as such terms are defined in the
Guidelines, and as same may be amended from time to time, shall be EXEMPT from the
requirements of this letter of understanding and, accordingly, shall NOT require MCH's
approval.
d.) The City shall use reasonable commercial efforts to inform MCH of any special event
applications for use of public City-owned property outside the Art Basel Zone that the
City may receive for the installation and/or display of art and/or art works during the
term/duration of, the ABMB Event for, respectively years 2011, 2012, 2013, and/or 2014.
e.) The City shall take into consideration the needs and requirements of the ABMB Event as
plans for the City's proposed expansion and renovation of the MBCC are developed.
The Finance and Citywide Projects Committee considered this matter at their March 1, 2012,
meeting and recommended in favor of the letter agreement and the formal creation of the Art
Basel Zone. The item is being presented to the Mayor and Commission for consideration as
recommended by the Finance and Citywide Projects Committee. The Administration will include
a corresponding amendment in the City's Special Event Guidelines to reflect the Art Basel Zone
at the May 2012 City Commission Meeting if the attached Resolution'is approved.
CONCLUSION
As directed by the Finance and Citywide Projects Committee, the Administration recommends
the approval of a letter agreement between the City of Miami Beach and Art Basel Miami Beach
outlining terms and conditions for use of public property by Art Basel Miami Beach and the
formal establishment of an Art Basel Zone.
JMG/HMF/MAS
Page 783 of 1588
0 MIAMIBEACH
City of Miami Beach,1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.gov
OFFICE OF THE CITY MANAGER
Tel:305.673.7010,Fax:305.673.7782
January 24, 2012
Ms. Annette Schonholzer, Co-Director; '
MCH Swiss Exhibition(Basel) LTD
Art Basel, Art Basel Miami Beach
Messeplatz 10 ,
CH-4005 Basel, Switzerland
• RE: Letter of Understanding between the Ci of Miami Beach, Flori tyL nd MCH
Swiss Exhibition Ltd (MCH) regarding the-A ease, l eve• in Miami Beacl9 (or the ABMB
Event). 1/
Dear Ms. Schanholzer: \ '- ---,
�
The following letter shall confirm the u e�stending between th --City and MCH regarding
certain.terms pertaining to the ABMB Eve aThadditioQ• \consideration for MCH's contractual
obligation to continue to hold the ABMB Event, which kes.pla,ce annually each Winter at the
Miami Beach Convention CCenter(MBCC), for the/ ears 2011� ,2012, 2013, and 2014.
l 1/
Subject to MCH's comRl`ance With its contractu I obligations pertaining to the holding of the
ABMB Event at tho��B6C, an, iy cluding, without .jimitation, those set forth in that certain
License Agreement bev�en,\Glo al-8 ectrum and/MCH Swiss Exhibition (Basel), LTD, dated
November 28 2011 (herein er��the,MCH-L-ice•she), and provided MCH is good standing and
free of def (s)u der�such -Ice se, the-City/agrees to take the following actions, in further
support / e AB veiti
t!^Thee\�City Administr do shall-recommend to the Mayor and Commission that the City's
Speccia LEvents Requirements/nd Guidelines, in effect as of the execution date of this
letter'�QQf tinderstanding i py the parties hereto (the Guidelines), be amended to establish
an "ArrBasel\Zone" wt)ich, if such recommended amendment is approved by the Mayor
and City orwissio , in their sole and reasonable discretion, shall accomplish the
following:
a.). The establishment of a zone, the effective term and duration of which is only
intended to run concurrent with the actual ABMB Event dates for years 2011, 2012,
2013, and 2014, as same are set forth in the MCH License, and which zone is
intended to be bounded by 23rd Street to the north; by Lincoln Lane South to the
south; by Alton road to the west; and by the 'Atlantic Ocean to the east
(hereinafter the Art Basel Zone).
b.) The Art Basel Zone, if approved, shall be established for the purpose of precluding
the City from issuing a special event permit, for the use of public property within the
Art Basel Zone during the term/duration that such Zone is in effect, without first
Page 784 of 1588
obtaining the prior written consent of MCH. Accordingly, the City shall provide MCH
with at least thirty (30) calendar days prior written notice of any special event
applications received by the City for the use of public property within the Zone during
the ABMB Event date(s) (the City's Approval Request). MCH shall have ten (10)
calendar days from the date of the City's Approval Request to approve or deny the
Request. MCH's approval or denial of the Request must be in writing and, if a
denial, must specifically set forth the reason(s) therefore. In the event that MCH fails
to approve or deny a Request within the ten (10) day time period and, further, in
accordance with the procedures set forth herein, then MCH shall have waived its
right to deny such Request, and the City may proceed wit the event (that was the
subject of such Request) as if approved by MCH, and ithOut any further notice
and/or other obligation to MCH.
c.) Notwithstanding the establishment of the Art Base/Zon a d/or any other term or
condition in this letter of understanding, (i) spec! I events e1d on private property,
and (ii) demonstrations, pickets, and free7s,pgtc activitiesk as such terms are
defined in the Guidelines, and as same aiy'be amended from tik!1'to time, shall be
EXEMPT from the requirements of this her of un erstanding and, ccor i gly, shall.
NOT require MCH's approval.
2. The City shall use reasonable commercial effort to(nform MCH of any special event
applications for use of public City\wned propertyquts de the Art Basel Zone that the
City may receive for the install�bon-and/or display, of art,and/or art works during the
term/duration of, the ABMB Event'f r, espectively years'20T1, 01.2, 2013, and/or 2014.
3. The City shall take into consideration he neds-a�ndtreq-u)rements of the ABMB Event as
plans for the City's ,reposed expansion\and renovatioryof the MBCC are developed.
\C 1/
In the event that any claim or ntroversy anseo with respect to this letter of understanding,
MCH and the City here y'knowin ly,I and voluntar`il$wive their rights to assert any argument or
defense alleging inadeq� teNor in ufficient conside tion.
The City an s II eac ce \a oirt a contract administrator who shall monitor the parties'
complia with the'term f thi a er of understanding. Unless otherwise notified, the contract
admi i tr-tors for each •-rty\are as.ollowS:
- For the-City:
Max Sklar, Tourism and Cultural Development Director
Tourism and Cultural Development Department
• ity of Miami Beach
1700 Convention Center Drive
Miami Beach, Florida 33139
305-673-7577
For MCH:
Show Manager
MCH Swiss Exhibition Basel (Ltd)
Messeplatz 10
4005 Basel, Switzerland
MCH agrees to defend, indemnify and hold harmless the City, and its officials, directors,
Page 71i•5 of 1588
officers, employees, agents, contractors, servants, successors, and assigns, against any claims,
causes of actions, costs, expenses, (including reasonable attorney's fees), liabilities, or
damages arising out of or in connection with any negligent act or omission, or intentional
misconduct on the part of MCH or any of its officials, directors, officers, employees, agents,
contractors, servants, successors and assigns, in the performance of its obligations under this
letter of understanding.
The indemnification and hold harmless requirements in the preceding paragraph shall survive
the termination or expiration of this letter of understanding.
This letter of understanding may be terminated by either party, fornbnience (and without .
cause), upon sixty (60) days prior written notice to the other party.
All written notices and communications required or perm,itt9gd herreueder may be delivered
personally to the respective representatives of MCH and)he ty listed\belpw or may be mailed
by registered mail, postage prepaid (or air-mailed if addr s'se to an add s outside of the city
of dispatch).
Until changed by notice in writing, all such notices n' commications shall b a dressed as
follows:
TO MCH:
Shoanager
MCHCSwj s- hibition Bas (`td
Messe ,latz$0
4005 Basel, Switzerlan
TO CITY: City of Mia Beach
• 1700 Conve a'ip_rICenter Drive
Miami Beach, Florida 33139
ttn:-Max_Sk rr, Cultural Arts&Tourism Dev. Director
7— ------,:\ ..... (305)-673J000, Ext. 6116
Notices hereunder shallAe effective If,dslivered personally, on delivery; if mailed to an address
in thdcity of\dispatch, on t e day follo ng the date mailed; and if mailed to an address outside
the city of ispatch on the s v4nth daiffollowing the date.mailed.
: )
This letter of undcrstandingaI)all be governed by, and construed in accordance with, the laws of
the State of Florid botrfbstantive and remedial, without regard to principles of conflict of
laws. The exclusive (enue for any litigation arising out of this letter of understanding,shall be
Miami-Dade 'County, Flonda, if in state court, and the U.S. District Court, Southern District of
Florida, if in federal court. BY ENTERING INTO THIS LETTER OF UNDERSTANDINBG, CITY
AND MCH EXPRESSLY WAIVE ANY RIGHTS EITHER PARTY MAY HAVE TO A TRIAL BY
JURY OF ANY CIVIL LITIGATION RELATED TO, OR ARISING OUT OF, THIS LETTER OF
UNDERSTANDING.
Neither party may assign this letter of understanding.
Neither this letter of understanding, nor any of its terms, may be changed, modified, or
otherwise amended except by an instrument in writing, signed by an authorized representative,
which shall be the City Manager (on behalf of the City), and (on behalf of
Page 78,y6 of 1588
MCH).
The City and MCH acknowledge and agree that they are not joint venturers, partners, or joint
owners with respect to this letter of understanding. Nothing contained herein shall be construed
as creating a partnership, joint venture or similar relationship between the City and MCH.
Additionally, for purposes of this letter of understanding (or otherwise) no officer, director,
employee, agent, or contractorof MCH shall be deemed to be an agent or employee of the City,
and shall not attain any rights or benefits under the Civil Service or Pension Ordinance of the
City, or any right generally afforded Classified or Unclassified employees' or be deemed entitled
to Florida Worker's Compensation benefits as an employee of the City, or accumulation of sick
or annual leave.
If the aforestated meets with your approval, please acknowle�lge'••and execute same in the
space provided below. Upon execution by the City Manager(onjiehalf of the City), we will
forward a fully executed copy to you for your records.
Very truly yours,
/
Raul J. Aguila
Chief Deputy City Attorney -
I have read this letter agreement and fully understanding same;agree;to be bound by the terms
and conditions contained herein.
MCH Swiss Exhibition (Basel) Ltd i:City of-Miami Beach i
By: ! • •
Jorge M. Gonzalez
. - %City Manager
•
!-
Date; Date
i ,
•
By:
Date - .',
i
RJA/ed
F:\INFOI$ALL\Max\TCD\Special Events\BASEL\Basel Letter Agreement_sept 2011.doc
Page 7f7 of 1588
, • . • .
, .
. .
• .
P-___ MIAMIBEACH • .
• • City of Miami Beach,1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.gov •
OFFICE OF THE CITY MANAGER . • V
Tel:305.673.7010,Fax:305.673.7782 . -
• April.19,.2012 . -
•
Ms:Annette Schonholzer, Co-Director, .
. . - MCH Swiss Exhibition (Basel) LTD .
• Art Basel, Art Basel Miami Beach .
Messeplatz 10 . •
CH —4005 Basel, Switzerland . -
' RE: -Letter of Understanding between the City of Miami Beach, Florida (City), and MCH •
Swiss Exhibition Ltd (MCH) regarding the Art Basel event in Miami Beach (or the ABMB. •
Event). • V • . '
•- • •- Dear Ms. Schonholzer:.• - - . • -
•
-The following. letter. shall confirm the. understanding between the City and MCH. regarding
• • . , certain terms pertaining to the ABMB Event, as additional consideration for MCH's contractual • .
. .obligation to continue tp hold the ABMB Event, which lakes place annually each-winter at the .
' Miami Beach Convention Center(MBCC), for the Years 2011, 2012, 2013, and 2014.
- Subject to MCH's compliance with its contractual obligations pertaining to the holding of the
ABMB Event at the MBCC, and including, without limitation, those set forth in that certain
License Agreement between Global Spectrum and MCH Swiss Exhibition (Basel), LTD, dated •
. November 28, 2011 (hereinafter, the MCH License), and provided MCH is good standing and
••free of default(s) under such License, the City agrees to take the following actions, in further.�
support of the ABMB Event: • . V •
1-. The City Administration shall recommend to.the Mayor and Commission that the City's ..
. • • Special Events Requirements and Guidelines, in effect as of the execution date.of this .
• letter of understanding by the parties.hereto (the Guidelines), be amended to establish
• . an "Art Basel Zone" which, if such recommended amendment is approved by the Mayor
. and City Commission, in their sole and reasonable discretion, shall accomplish the
• following: V '
•.'. . V • • a.) The establishment of a zone, the effective term and duration of which is only . •
intended to run concurrent with the actual ABMB Event dates for years 2011, 2012,
2013, and.2014, as same are set forth in. the MCH License, and which zone is .
intended to be bounded by 23rd Street to the north; by Lincoln Lane South to the •
south; by Alton road to the west;.and by the Atlantic Ocean to the.east (hereinafter • .
the Art Basel Zone). V V
b.) The Art Basel Zone, if approved, shall be established for the purpose of precluding
.the City from issuing a-special event permit, for the use of public property within the
•
Art Basel Zone during the term/duration that such Zone is in effect, without first
, Page 788 of 1588
I
i
• obtaining the prior written consent of MCH. Accordingly, the City shall provide MCH
with at least thirty (30) calendar days prior written notice of any special event -
applications received by the City for the use of public property within.the Zone during
the ABMB Event date(s) (the City's Approval Request). MCH shall have ten (10) '
• calendar days from the date of the City's Approval Request to approve or deny the
Request. MCH's approval or denial of the Request.must be in .writing and, if a
denial, must.specifically set forth the reason(s) therefore. In the event that MCH fails
' to approve or deny a Request within the ten (10) day time period and, further, in •
- accordance with the procedures set forth herein, then MCH shall have waived its
right to deny such Request, and the City may proceed with the event (that was the .
. = ' subject of such' Request) as if approved by MCH, and without any further notice .
• and/or other obligation to MCH.
c.) Notwithstanding the establishment of the Art Basel Zone, and/or any other term or .
condition in this letter of understanding, .(i) special events held on private property, .
.. • • and. (ii) demonstrations, pickets, and free speech activities, as such terms are
. • defined in the Guidelines,.and as same may be amended.from time to time, shall be
EXEMPT from the requirements of this letter of understanding and, accordingly, shall •
NOT require MCH's approval.
• . 2. The City shall use reasonable commercial efforts to inform MCH of any special event
applications for use of public City-owned property outside the Art Basel. Zone that the
• City may receive for the installation and/or display of art and/or art works during the
term/duration of, the ABMB Event for, respectively years 2011, 2012, 2013, and/or 2014. . . .
• ' • • 3. The City shall take into consideration the needs and requirements of the ABMB Event as
plans for the City's proposed expansion and renovation of the MBCC are developed.
. • . ' 'In the event that any claim or controversy arises 'with respect to this letter of understanding,
• MCH and the City hereby knowingly and voluntarily waive their rights to assert any argument or
• defense alleging inadequate or insufficient consideration. .
The City and MCH 'shall each appoint a contract administrator who.shall monitor the parties' • .
'. compliance with the terms.of this letter of understanding. Unless otherwise notified, the'contract
• administrators for each party are as follows:
• • For the City:
. • - Max Sklar, Tourism and Cultural Development Director .
• . Tourism and Cultural Development Department
• • • City of Miami Beach
' 1700 Convention Center Drive
. Miami Beach, Florida 33139 •
• 305-673-7577
. • . For MCH: . - -
• . . Show Manager . • -
MCH Swiss Exhibition Basel (Ltd)
. Messeplatz 10
• . • • . 4005 Basel, Switzerland •
• Page 78W-of 1588 .
•
•
MCH agrees to defend, indemnify and hold harmless ,the City, and its officials, directors,
officers, employees, agents, contractors, servants, successors, and assigns, against any claims,
causes of actions, costs, expenses, (including reasonable attorney's fees), liabilities, or
damages arising out of or in connection with any negligent act or omission, or intentional
misconduct on the part of MCH or any of its officials, directors, officers, employees, agents,
contractors,,servants, successors and assigns, in the performance of its obligations under this •
letter of understanding.
The indemnification and hold harmless requirements in the preceding paragraph shall survive
•
the termination or expiration of this letter of understanding.
This letter of understanding may be terminated by either party, for convenience (and without
cause),`upon sixty (60) days prior written notice to the other party.
All written notices and communications required or permitted hereunder may be delivered
personally to the respective representatives of MCH and the City listed below or may be mailed
by registered mail, postage prepaid (or air-mailed if addressed to an address outside of the city
of dispatch).
Until changed by notice in writing, all such notices and communications shall be addressed as
follows:
TO MCH:
Show Manager
MCH Swiss Exhibition Basel (Ltd)
Messeplatz 10
4005 Basel, Switzerland
•
•
TO CITY: City of Miami Beach
1700 Convention Center Drive
. Miami Beach, Florida 33139 •
• Attn: Max Sklar, Cultural Arts &Tourism Dev. Director
(305) 673-7000, Ext. 6116
Notices hereunder shall be effective: If delivered personally, on delivery; if mailed to an address
in the city of dispatch, on the day following the date mailed; and if mailed to an address outside
the city of dispatch on the seventh day following the date mailed.
•
This letter of understanding shall be governed by, and construed in accordance with, the laws of
the State of Florida, both substantive and remedial, without regard to principles of conflict of
laws. The exclusive venue for any litigation arising out of this letter of understanding shall be
•
Miami-Dade County, Florida, if in state court, and the U.S. District Court, Southern District of
Florida, if in federal court. BY ENTERING INTO THIS LETTER OF UNDERSTANDINBG, CITY
AND MCH EXPRESSLY WAIVE ANY RIGHTS EITHER PARTY MAY HAVE TO A TRIAL BY
JURY OF ANY CIVIL LITIGATION RELATED TO, OR ARISING OUT OF, THIS LETTER OF
UNDERSTANDING.
Neither party may assign this letter of understanding.
Neither this letter of understanding, nor any of its terms, may be changed, modified, or
otherwise amended except by an instrument in writing, signed by an authorized representative,
Page 7903of 1588
•
1 which shall be the City Manager (on behalf of the City), and the Show Manager and one Co-
Director(on behalf of MCH).
The City and MCH acknowledge and agree that they are not joint venturers, partners, or joint
owners with respect to this letter of understanding. Nothing contained herein shall be construed
as creating a partnership, joint venture or similar relationship between the City and MCH.
Additionally, for purposes of this letter of understanding (or otherwise) no officer, director,
_ employee, agent, or contractor of MCH shall be deemed to be an agent or employee of the City,
and shall not attain any rights or benefits under the Civil Service or Pension Ordinance of the •
City, or any right generally afforded Classified or Unclassified employees' or be deemed entitled
to Florida Worker's Compensation benefits as an employee of the City, or accumulation of sick
or annual leave.
If the aforestated meets with your approval, please acknowledge and execute same in the
space provided below. Upon execution by the City Manager (on behalf of the City), we will
forward a fully executed copy to you for your records.
• Very truly yours, •
Raul J. Aguila
• Chief Deputy City Attorney
I have read this letter agreement and fully understanding same, agree to be bound by the terms
and conditions contained herein.
MCH Swiss Exhibition (Basel) Ltd City of Miami Beach
By: C By: •
• io 494..
City 'anager
i/ . 23 2O/Z
In'-to Date
I
•
By: itz444-e-A----fi
t'CG� •
APPROVED AS TO
Apt 1 ,2.?, O/Z FORM&LANGUAGE
Date &FOR CUTION
RJA/ed 4 - L4'‘ L
City m=`►� Date
O
•
F:\INFO\SALL1Max\TCD\Special Events\BASEL\Basel Letter Agreement_sept 2011.doc
•
Page 7914of 1588
bola-a7r86l
MIAMIBEACH
City of Miami Reach,1700 Convention Center Drive,Miami Beath.Florida 33139.www.miamibeach0.gov
OFFICE OF THE CITY MANAGER
Tel:305.673.7010.Fax:305.673.7782
May 12,2015
Mr. Marc Spiegler,Director
Art Basel US Corp.
c/a Garber and Goodman
300 41°Street,Suite 214
Miami Beach, Florida 33140
Attention: Bob Goodman
Email:baoodmant garberandaoodman.com
CC: MCH Swiss Exhibition(Basel)LTD
Art Basel,Art Basel Miami Beach
Messeplatz 10
CH—4005 Basel, Switzerland
RE: Letter of Understanding (LOU) between the City of Miami Beach, Florida (City), and Art
Basel US Corp(ABUSCo)regarding the"Art Basel in Miami Beach"event held on Miami
Beach(the ABMB Event).
Dear Mr. Spiegler:
The following LOU shall confirm the understanding between the City and ABUSCo regarding
certain terms pertaining to the ABMB Event pursuant to Resolution No. 2012-27884 which
established an"Art Basel Zone,"and a copy of which is attached hereto as Appendix A.
Subject to ABUSCo's compliance with its contractual obligations pertaining to the holding of the
annual ABMB Event at the Miami Beach Convention Center (MBCC), including, without
limitation, those set forth in that certain License Agreement between Global Spectrum and
ABUSCo., dated January 26,2015,and as may be amended or subsequent License Agreement
executed from time to time(hereinafter, the ABUSCo License); and provided ABUSCo is good
standing and free of default(s)under such License,the City agrees to take the following actions,
in further support of the annual ABMB Event:
1. Pursuant to Resolution No. 2012-27884, the City's Special Events Requirements and
Guidelines establish an"Art Basel Zone"which,accomplishes the following:
a.) The establishment of a zone, the effective term and duration of which is only
;intended to run concurrent with the actual ABMB Event dates, as set forth in the
ABUSCo License, and which zone is bounded by 23r4 Street to the north; by
Lincoln Lane South to the south; by Alton road to the west; and by the Atlantic
Ocean to the east(hereinafter the Art Basel Zone).
Page 792 of 1588
b.) The Art Basel Zone is established for the purpose of precluding the City from issuing
a special event permit,for the use of public property within the Art Basel Zone during
- the term/duration that such Zone is in effect,without first obtaining the prior written •
consent of ABUSCo.Accordingly,the City shall provide ABUSCo with at least thirty
(30)calendar days prior written notice of any special event applications received by
the City.for the use of public property within the Zone during the ABMB Event date(s)
(the City's Approval,Request). ABUSCo shall have ten (10)calendar days from the
date of the Citys Approval Request to approve or deny the Request ABUSCo's
approval or denial of the Request must be in writing and,if a denial,must specifically
set forth the reason(s)therefore.an the event that ABUSCo fails to approve or deny
a Request within the ten (10)day time period and, further, in accordance with the
procedures set forth herein,then ABUSCo shall have waived its right to deny such
Request, and the City may proceed with the event (that was the subject of such
Request) as if approved by ABUSCo, and without any further notice and/or other
obligation to ABUSCo.
c.) Notwithstanding the establishment of the.Art Basel Zone, and/or any other term or
condition in this letter of understanding, (i)special events held on private property,
and (ii) demonstrations, pickets, and free speech activities, as such terms are
defined in the Guidelines,and as same may be amended from time to time, shall be
EXEMPT from the requirements of this letter of understanding and,accordingly,shall,
NOT require ABUSCo's approval.
d.) The Art Basel Zone shall automatically sunset and terminate at the conclusion of the
ABMB Event for calendar year 2015,without further action required by the parties,
unless a new or amended ABUSCo License Agreement is executed for ABMB Event
for following calendar year.,For the sake of clarity and avoidance of doubt this LOU
and the Art Basel Zone shall automatically be extended and remain in force for each
successive calendar year ABMB Event; provided an ABUSCo License_Agreement
has been executed In relation to such respective calendar year:
2.. The City shall use reasonable commercial efforts to inform ABUSCo of any special event
applications for use of public City-owned property Outside the Art Basel Zone that the
City may receive for the installation and/or display of art and/or art works during the
termlduration of,the ABMB Event.
3. The City shall use .reasonable commercial efforts 'to consider the needs and'
requirements of the ABMB Event as plans for the City's proposed expansion and
renovation of the MBCC are developed.
•
In the event that any claim or controversy arises with respect to this LOU,ABUSCo and the City
hereby knowingly and voluntarily waive their rights to assert any argument or defense alleging
inadequate or insufficient.consideration.
The City and ABUSCo shall each appoint a contract administrator who shall monitor the parties'
compliance with the terms of this LOU. Unless otherwise notified, the contract administrators
foreach party are as follows:
For the City:
Max Sklar,Tourism and Cultural Development Director
Tourism and Cultural Development Department
City of Miami Beach
2
Page 793 of 1588
1700 Convention Center Drive
Miami Beach,Florida 33139
305-673-7577
For ABUSCo:
Art Basel US Corp.
d o MCH Swiss Exhibition(Basel)Ltd.
Attention:Maureen Bruckrnayr
4005 Basel,.Switzerland .
• ` +41 58 206 31 32 Facsimile
+41 58 206 27 51 Telephone
Maureen.Bruckmayr@artbasei.com
ABUSCo agrees to defend, indemnify and hold harmless the City, and its officials, directors,
officers,employees,agents,contractors,servants,successors,and assigns,against any claims,
causes of actions, costs, expenses, (including reasonable attorneys fees), liabilities, or
damages arising out of or In connection with any negligent act or omission, or intentional
misconduct on the part of ABUSCo or any of its officials,directors, officers,employees, agents,
contractors, servants, successors and assigns, in the performance of its obligations under this
LOU.
The indemnification and hold harmless requirements in the preceding paragraph shall survive
the termination or expiration of this LOU. -
This letter of understanding may be terminated by either party, for convenience (and without
cause),upon sixty(60)days prior written notice to the other party.
All written notices and communications required or permitted hereunder may be delivered
personally to the respective representatives of ABUSCo and the City listed below or may be
mailed by registered mail, postage prepaid (or air-mailed if addressed to an address outside of
the city of dispatch).
Until changed,by notice in writing, all such notices and communications shall be addressed as
follows:
TO ABUSCo:
Art Basel US Corp.
c!o MCH Swiss Exhibition(Basel)Ltd
4005 Basel, Switzerland
+41 58 206 31 32 Facsimile
+41 58.206 27 51 Telephone
Maureen.Bruckmavr@artbasel.com
Attention:Maureen Bruckmayr
With copy to: Art Basel US Corp.
do Garber and Goodman
300 41 a Street,Suite,214
Miami Beach, Florida 33140
Attention:Bob Goodman
Email:bgoodman@garberandgoodman.com
3
Page 794 of 1588
TO CITY: City of Miami Beach
1700 Convention Center Drive
Miami Beach,Florida 33139
Attn: Max Sklar, Tourism, Culture, and Economic
Development Director
(305)673-7000, Ext.6116
Email:maxsklar@miamibeachfl.gov
Notices hereunder shall be effective: If delivered personally,on delivery; if mailed to an address
in the city of dispatch,on the day following the date mailed;and if mailed to an address outside
the city of dispatch on the seventh day following.the date mailed.
This letter of understanding shall be governed by, and construed in accordance with,the laws of
the State of Florida, both substantive and remedial, without regard to principles of conflict of
laws. The exclusive venue for any litigation arising out of this letter of understanding shall be
Miami-Dade County, Florida, if in state court, and the U.S. District Court, Southern District of
Florida, if in federal court. BY ENTERING INTO THIS LETTER OF UNDERSTANDING, CITY
AND ABUSCO EXPRESSLY WAIVE ANY RIGHTS EITHER PARTY MAY HAVE TO A TRIAL .
BY JURY OF ANY CIVIL LITIGATION RELATED TO,OR ARISING OUT OF,THIS LETTER OF
UNDERSTANDING.
Neither party may assign this letter of understanding.
Neither this letter of understanding, nor any of its terms, may be changed, modified, or
otherwise amended except by an instrument in writing, signed by an authorized representative,
which shall be the City Manager (on behalf of the City), and Show Manager and Director(on
behalf of ABUSCo).
The City and ABUSCo acknowledge and agree that they are not joint venturers, partners, or
joint owners with respect to this letter of understanding. Nothing contained herein shall be
construed as creating a partnership, joint venture or similar relationship between the City and
ABUSCo. Additionally, for purposes of this letter of understanding (or otherwise) no officer,
director, employee, agent, or contractor of ABUSCo shall be deemed to be an agent or
employee of the City, and shall not attain any rights or benefits under the Civil Service or
Pension Ordinance of the City, or any 'right generally afforded Classified or Unclassified
employees' or be deemed entitled to Florida Worker's Compensation benefits as an employee
of the City, or accumulation of sick or annual leave.
If the aforestated meets with your approval, please acknowledge and execute same in the
space provided below. Upon execution by the City Manager (on behalf of the City), we will
forward'a fully executed copy to you for your records.
Very truly yours,
a.
Raul J.Aguila i"
City Attorney
4
Page 795 of 1588
I have read this letter agreement and fully understanding same,agree to be bound by the terms
and conditions contained herein.
Art Basel US Corp. City of Miami Beach 1
.44ello
arc Spiegl J "my L .o ales
Director,Art Basel • Man-ger
.,,P 4 ZG t. ( uy e Z O D/c
Date / Date
By:. la4441114-' WarCA/lar.een Bru ayr
General Manager
TIlitit I?) a 015 APPROVED
AS TO
E
Date FORM&-
&FOR D(ECUTION
RJA/ed
04.01S'.�� ( Lb15
waling OW
F:UNF015ALL1Max1TCD1Speclal EventsIBASEL1Art Basel Letter Agreement 2015.doc
5
Page 796'of 1588