Resolution 2023-32815RESOLUTION NO. 2023-32815
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO
EXECUTE A' SPONSORSHIP AGREEMENT WITH OCEAN DRIVE
IMPROVEMENT ASSOCIATION, INC., IN THE AMOUNT NOT TO EXCEED
$100,450.'00, FOR THE 2024 SEASON OF THE OCEAN DRIVE
PROMENADE MUSIC SERIES.
WHEREAS, the Ocean Drive Promenade Music Series (the "Event") is a free weekly
Sunday afternoon- public event, celebrating, through careful activation, the Ocean Drive
Promenade; building a community for residents in the Art Deco Cultural District; and amplifying
a positive message about Ocean Drive and the Miami Beach community through musical
performances; and
WHEREAS, the Ocean Drive Improvement Association, Inc. ("ODA"), as the event
organizer, in partnership with the City and the Greater Miami Convention and Visitors Bureau,
features live concerts that showcases jazz and classical musicians on the Ocean Drive
Promenade; and
WHEREAS, on May 4, 2022, the Mayor and City Commission adopted Resolution No.
2022-32154, accepting the recommendation of the Finance and Economic Resiliency Committee
to fund the Event, in the amount of $100,450, and requiring the ODA to include a final report
depicting audience attendance and demographics for the series, and to secure a 1:1 match for
future funding requests; and
WHEREAS, on April 28, 2023, the Mayor and City Commission adopted Resolution No.
2023-32577, approving ODA's funding request for the 2023 Ocean Drive Promenade Music
Series, in an amount not to exceed $100,450.00, authorizing the City Manager to execute a
sponsorship agreement, and requiring ODA to provide a final report depicting audience
attendance and demographics; and requiring that future funding requests for this Event require
a 1:1 match; and
WHEREAS, the ODA has requested funding assistance from the City, in the amount of
$100,450.00, for the 2024 Ocean Drive Promenade Music series ("Event series"); and
WHEREAS, on September 27, 2023, the Mayor and City Commission adopted the FY
2024 budget that included funding for the Event series; and
WHEREAS, the City's sponsorship will be funded from Resort Tax funds; and
WHEREAS, the 2024 Event series is scheduled to take place every Sunday evening,
from October T, 2023 through September 30, 2024, in the Ocean Drive Promenade, between
14th Street and 14th Place on Ocean Drive; and
WHEREAS, the City Manager recommends approving the sponsorship and authorizing
the City Manager to enter into a sponsorship agreement with ODA for the 2024 Ocean Drive
Promenade Music Series.
NOW, THEREFORE,BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and
City Commission hereby authorize the City Manager to execute a sponsorship agreement
with Ocean Drive Improvement Association, Inc., in the amount not to exceed $100,450.00,
for the 2024 Season of the Ocean Drive Promenade Music Series.
PASSED and ADOPTED this 11 day of OC4il-,2023.
ATTEST:
OCT 2 D 2023 Dan Gelber, Mayor
Rafael E. Granado, City Clerk �srIcti"
CORP;ORATE DJ*
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
Y Io�l1-23
City Attorney Date
Resolutions - C7 V
MIAMIBEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: October 18, 2023
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER AND
CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE
OCEAN DRIVE IMPROVEMENT ASSOCIATION, INC., IN AN AMOUNT NOT
TO EXCEED $100,450, FOR FY2024 PROGRAMMING.
Iil X10I31;114-L, 17NtLe7:]
The Administration recommends the Mayor and City Commission adopt the resolution to
authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in the amount not to exceed $100,450 for the FY 2024
Ocean Drive Promenade Music Series.
BACKGROUND/HISTORY
The Ocean Drive Promenade Music Series ("the Event") is presented by the Ocean Drive
Association ("ODA") in partnership with the City of Miami Beach and the Greater Miami
Convention and Visitors Bureau. The music series is scheduled to take place every Sunday at
5:00 PM in the Ocean Drive Promenade, between 14th Street and 14th Place and Ocean
Drive.
The mission and vision of the programs is careful activation of the Ocean Drive Promenade,
build community for residents and a great environment for tourists, while amplifying positive
messaging about Ocean Drive and Miami Beach.
On May 4, 2022, the Mayor and City Commission adopted Resolution No. 2022-32154,
accepting the Finance and Economic Resiliency Committee's recommendation, from the April
29, 2022 Committee meeting, to fund the Event, in the amount of $100,450, requiring the ODA
to include a final report depicting audience attendance and demographics for the series, and to
secure a 1:1 match for future funding requests.
On April 28, 2023, the Mayor and City Commission adopted resolution 2023-32577 approving
the ODA's funding request for the FY 2023 Ocean Drive Promenade Music Series, in an
amount not to exceed $100,450.00, authorizing the City Manager to execute a sponsorship
agreement, requiring the ODA to provide a final report depicting audience attendance and
demographics, and requiring that future funding requests for this Event require a 1:1 match.
Page 823 of 2240
ANALYSIS
For FY 2024, the ODA has requested funding assistance from the City, in the amount of
$100,450.00 to program the Promenade Music Series.
On September 27, 2023, the Mayor and City Commission adopted the FY 2024 budget that
included funding for the 2024 Event series in the Resort Tax Fund. The Administration has
requested the operating budget from the ODA for the FY 2024 season, as seen below. The
funding request would be earmarked for artist fees and sound services.
0 U;Vlm MMUTIAWTIR,. �.
Executive Director, ODA
Betsy Artist Management
Artist Fees
Sound Services
Event Support
Design and Branding
Generator Rental
Insurance
Parking
Totals
Total Budget
$25,000
$25,000
$77,500
$36,400
$16,800
$5,000
$26,000
$0
$5,800
$217,500
SUPPORTING SURVEY DATA
Matching Funds
$25,000
$25,000
$13,450
$0
$16,800
$5,000
$26,000
$3,600
$5,800
$120,650
Funding Request
$0
$0
$64,050
$36,400
$0
$0
$0
$0
$0
$100,450
In the 2022 City of Miami Beach Resident Survey, 86% of residents agreed that free or City
sponsored art and cultural activities contribute to their quality of life in Miami Beach and 86% of
residents agreed that Miami Beach Cultural Activities (such as art shows, film festivals,
musicals, and live performances) contribute to the quality of life in Miami Beach.
FINANCIAL INFORMATION
$100,450.00 for the 2024 Ocean Drive Promenade Music Series is funded from the Resort
Tax Fund.
The Administration recommends the Mayor and City Commission adopt the resolution to
authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in the amount not to exceed $100,450 for the FY 2024
Ocean Drive Promenade Music Series.
Applicable Area
South Beach
l ry. W : =. MM71: ! �
City Code Section
Yes
No
Page 824 of 2240
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Tourism and Culture
Page 825 of 2240