Resolution 2023-32850RESOLUTION NO. 2023-32850
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY
MANAGER TO EXECUTE A SPONSORSHIP AGREEMENT WITH
MIAMI DESIGN PRESERVATION LEAGUE, INC., IN AN AMOUNT
NOT TO EXCEED $160,00.000, FOR THE PRODUCTION OF THE
2024 ART DECO WEEKEND EVENT.
WHEREAS, the City of Miami Beach ("City") desires to sponsor the 2024 Art Deco
Weekend (the "Event"), a special event taking place primarily on Ocean Drive between
6th and 14th Streets (the "Event Site"), on Miami Beach, from Friday, January 12 through
Sunday, January 14, 2024; and
. WHEREAS, Miami Design Preservation League, Inc. ("MDPL") shall produce,
promote, and hold the 2024 Art Deco Weekend on Miami Beach; and
WHEREAS, the City desires to support MDPL in its production of the Event by
waiving all special event fees related to the event, including $315 application fee, $315
permit fee, vehicle beach access pass fees, square footage fees, Lummus Park user fees
(to be determined upon review of the site plan), and by providing funding in an amount
not to exceed $150,000, to be paid directly by the City Administration to the City of Miami
Beach for Police off -duty fees, Fire off -duty fees, Parking meter fees, and other City
service costs associated with the Event, including the Event's marketing needs; and
WHEREAS, on September 27, 2023, the Mayor and City Commission adopted the
City's FY 2024 operating budget, which includes funding in the amount of a $150,000
sponsorship for the MDPL's 2024 Art Deco Weekend; and
WHEREAS, the Event's public benefit program shall include the following, as
permissible and applicable within the Event footprint: themed lectures, guided walking
tours, jazz stage with live music, dance lessons and competitions, Deco Kids Zone,
artisan market, classic car show and parade, curated food plaza, pet related events, and
community organization led events and tents.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND
CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the
Mayor and City Commission hereby authorize the City Manager to execute a
sponsorship agreement with Miami Design Preservation League, Inc., in an amount
not to exceed $150,000.00 for the production of the 2024 Art Deco Weekend event.
PASSED and ADOPTED this 13
ATTEST:
DEC 1 9 2023
Rafael E. Granado, City Clerk
Sponsored by Commissioner Tanya K. Bhatt
PF,
day of NZ , , 2023.
Mayor Steven Meiner
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
1Z--�-23
City Attomey Date
Resolutions - C7 J
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: December 13, 2023
SUBJECT.A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO
EXECUTE A SPONSORSHIP AGREEMENT WITH MIAMI DESIGN
PRESERVATION LEAGUE, INC., IN THE AMOUNT NOT TO EXCEED
$150,00.000, FOR THE PRODUCTION OF THE 2024 ART DECO WEEKEND
EVENT.
RECOMMENDATION
Adopt the `Resolution.
BACKGROUND/HISTORY
On September 28, 2022, the Mayor and City Commission adopted Resolution 2022-32334
which included sponsorship funding for the Miami Design Preservation League ("MDPL") 2023
Art Deco Weekend event in an amount not to exceed $150,000.00 ("Citys Contribution").
The 2023 sponsorship agreement waived all special event fees related to the event, which
include the application and permit fees, vehicle beach access pass fees, square footage fees,
Lummus Park user fees, and provided funding in an amount not to exceed $150,000.00, to be
paid directly by the City Administration to the City of Miami Beach for Police off -duty fees, Fire
off -duty fees, Parking meter fees, and other City service costs associated with the Event,
including the Event's marketing needs. The agreement required MDPL to provide a final report
including, but not limited to, marketing and media efforts, audience attendance and
demographics, and details of public benefit.
The MDPL has requested funding assistance from the City, in the amount of $150,000.00 for
the 2024 Event.
On September 27, 2023, the Mayor and City Commission adopted the FY 2024 budget that
included the requested funding for the 2024 Event series in the Resort Tax Fund.
The 2024 Art Deco Weekend event is presented by the Miami Design Preservation League in
partnership with the City of Miami Beach. The event is scheduled to take place primarily on
Page 385 of 1118
Ocean Drive between 6th and 14th Streets on Miami Beach, from Friday, January 12 through
Sunday, January 14, 2024.
City Sponsorship Request:
• City shall provide funding in an amount not to exceed $150,000.00, to be used for City of
Miami Beach departments for Police off -duty fees, Fire off -duty fees, Parking meter fees, other
City service costs associated with the Event, and marketing needs for the event
• Provided up to $125,000 to be paid directly by the City Administration to the City of Miami
Beach for Police off -duty fees, Fire off -duty fees, parking meter fees, and other City services
associated with the Event. All remaining Cash Sponsorship payments up to $25,000 shall be.
made on a reimbursement basis for marketing expenses relating to the Event, following the
conclusion of the event, and upon MDPL's submission, and the City's acceptance, of the final
report referenced in this Agreement.
• City shall waive all special event permit fees related to the event, including the application fee,
permit fee, vehicle beach access passes, in square footage fees, and Lummus Park user fees.
Community Benefits:
• Event Organizer shall provide a public benefit program to create a positive impact to the City
of Miami Beach. The Events public benefit program shall include the following, wherever
permissible and applicable within the Event footprint:
o Free Events: Dozens of free events spanning the weekend, accessible to both
city residents and employees.
o Themed Lectures: Sessions. centered on the theme "Celebrating Florida's
Historic Coastal Communities"
o Music and Dance: Live music, including a free performance on Saturday
evening open to the public, and dance sessions offered throughout Saturday and
Sunday.
o Mailed Event Announcement with Resident Discount: A postcard sent to
residents, including event details, and a discounted drink coupon, or similar
incentive, for residents.
o Kids Club Area: Inflatable slides, bounce houses, and/or other activities,
sponsored by MDPL with all proceeds benefiting Feinberg -Fisher K-8 PTA
o VIP Event including Elected Officials: An exclusive event on Friday night
where elected officials receive complimentary passes for themselves and guests,
drink tickets, and a live music performance.
o Complimentary Tents on Ocean Drive: No -charge tents provided to community
organizations, Miami Beach Ocean Rescue, and other interested city
departments.
Programming:
• Educational Lectures
• Guided Walking Tours
• Jazz Age Stage and Live Music
• Artisan Market
• Classic Car Show and Parade
Page 386 of 1118
• Community Organization Led Events and Tents
• Curated Food Plaza
• Dancing Lessons and Competitions
• Deco Kids Zone
• Pet Related Events
• Ribbon Cutting with City and Elected Officials
SUPPORTING SURVEY DATA
In the 2022 City of Miami Beach Resident Survey, 86% of residents agreed that free or City
sponsored art and cultural activities contribute to their quality of life in Miami Beach and 86% of
residents agreed that Miami Beach Cultural Activities (such as art shows, film festivals,
musicals, and live performances) contribute to the quality of life in Miami Beach.
FINANCIAL INFORMATION
$150,000.00 for the 2024 MDPL Art Deco Weekend is funded from the Resort Tax Fund.
CONCLUSION
The Administration recommends adopting the resolution to authorize the City Manager and City
Clerk to execute a sponsorship agreement with the Miami Dade Preservation League, Inc., in the
amount not to exceed $150,000 for the 2024 Event.
Applicable Area
South Beach
Is this a "Residents Right Does this item utilize G.O.
to Know" item. pursuant to Bond Funds?
City Code Section 2-14?
No No
,trategic connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Tourism and Culture
ATTACHMENTS:
Description
❑ Memo - 2024 Art Deco Weekend Sponsorship
Page 387 of 1118
Ml;M! BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: December 13, 2023
SUBJECT: A RESOLUTIOWOF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT WITH MIAMI DESIGN PRESERVATION LEAGUE,
INC., IN THE AMOUNT NOT TO EXCEED $150,00.000, FOR THE PRODUCTION OF
THE 2024 ART DECO WEEKEND EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
STRATEGIC PLAN SUPPORTED
Prosperity — Market and promote Miami Beach as a world class arts, culture, and entertainment
destination.
BACKGROUND/HISTORY
On September 28, 2022, the Mayor and City Commission adopted Resolution 2022-32334 which
included sponsorship funding for the Miami Design Preservation League ("MDPL") 2023 Art Deco
Weekend event in an amount not to exceed $150,000.00 ("City's Contribution").
The 2023 sponsorship agreement waived all special event fees related to the event, which include
the application and permit fees, vehicle beach access pass fees, square footage fees, Lummus
Park user fees, and provided funding in an amount not to exceed $150,000.00, to be paid directly
by the City Administration to the City of Miami Beach for Police off -duty fees, Fire off -duty fees,
Parking meter fees, and other City service costs associated with the Event, including the Event's
marketing needs. The agreement required MDPL to provide a final report including, but not limited
to, marketing and media efforts, audience attendance and demographics, and details of public
benefit.
The MDPL has requested funding assistance from the City, in the amount of $150,000.00 for the
2024 Event.
On September 27, 2023, the Mayor and City Commission adopted the FY 2024 budget that
included the requested funding for the 2024 Event series in the Resort Tax Fund.
ANALYSIS
Page 388 of 1118
The 2024 Art Deco Weekend event is presented by the Miami Design Preservation League in
partnership with the City of Miami Beach. The event is scheduled to take place primarily on Ocean
Drive between 6th and 14th Streets on Miami Beach, from Friday, January 12 through Sunday,
January 14, 2024.
City Sponsorship Request:
City shall provide funding in an amount not to exceed $150,000.00, to be used for
City of Miami Beach departments for Police off -duty fees, Fire off -duty fees, Parking
meter fees, other City service costs associated with the Event, and. marketing needs
for the event
Provided up to $125,000 to be paid directly by the City Administration to the City of
Miami Beach for Police off -duty fees, Fire off -duty fees, parking meter fees, and other
City services associated with the Event. All remaining Cash Sponsorship payments
up to $25,000 shall be made on a reimbursement basis for marketing expenses
relating to the Event, following the conclusion of the event, and upon MDPL's
submission, and the City's acceptance, of the final report referenced in this
Agreement.
City shall waive all special event permit fees related to the event, including the
application fee, permit fee, vehicle beach access passes, in square footage fees,
and Lummus Park user fees.
Community Benefits:
Event Organizer shall provide a public benefit program to create a positive impact to the
City of Miami Beach. The Event's public benefit program shall include the following,
wherever permissible and applicable within the Event footprint:
o Free Events: Dozens of free events spanning the weekend, accessible to
both city residents and employees.
o Themed Lectures: Sessions centered on the theme "Celebrating Florida's
Historic Coastal Communities"
o Music and Dance: Live music, including a free performance on Saturday
evening open to the public, and dance sessions offered throughout
Saturday and Sunday.
o Mailed Event Announcement with Resident Discount: A postcard sent to
residents, including event details, and a discounted drink coupon, or similar
incentive, for residents.
o Kids Club Area: Inflatable slides, bounce houses, and/or other activities,
sponsored by MDPL with all proceeds benefiting Feinberg -Fisher K-8 PTA
o VIP Event including Elected Officials: An exclusive event on Friday night
where elected officials receive complimentary passes for themselves and
guests, drink tickets, and a live music performance.
o Complimentary Tents on Ocean Drive: No -charge tents provided to
community organizations, Miami Beach Ocean Rescue, and other
interested city departments.
Programming:
• Educational Lectures
• Guided Walking Tours
• Jazz Age Stage and Live Music
• Artisan Market
• Classic Car Show and Parade
Page 389 of 1118
• Community Organization Led Events and Tents
• Curated Food Plaza
• Dancing Lessons and Competitions
• Deco Kids Zone '
• Pet Related Events
• Ribbon Cutting with City and Elected Officials
FINANCIAL INFORMATION,
$150,000.00 for the 2024 MDPL Art Deco Weekend is funded from the Resort Tax Fund.
CONCLUSION
The Administration recommends adopting the resolution to authorize the City Manager and City
Clerk to execute a sponsorship agreement with the Miami Dade Preservation League, Inc., in
the amount not to exceed $150,000 for the 2024 Event.
Page 390 of 1118