Resolution 2024-32979 RESOLUTION NO.I 2024-32979
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND ECONOMIC RESILIENCY
COMMITTEE AT ITS MARCH 22, 2024 MEETING, AND AUTHORIZING
THE CITY MANAGER AND CITY CLERK TO EXECUTE A
SPONSORSHIP AGREEMENT WITH MIA MEDIA GROUP LLC, FOR
THE LEGACY 20TH ANNIVERSARY GALA, THE TERMS OF WHICH
SHALL INLCUDE SPONSORSHIP FUNDING IN THE AMOUNT NOT TO
EXCEED $25,000 FOR THE 2024 EVENT.
WHEREAS, MIA Media Group LLC (or "MIA Media Group") is one of the nation's
largest Black publishers focused on South Florida's Black community; and
WHEREAS, MIA Media Group publishes Legacy Miami and Legacy South Florida,
which are distributed through the Miami Herald and Sun Sentinel newspapers in addition
to digital magazines; and
WHEREAS, MIA Media Group provides news and information regarding the
success and achievements of Black professionals in the South Florida community by
profiling and honoring accomplishments in the areas of business, education, medicine,
law, politics, entrepreneurship, healthcare, and more to over one million readers; and
WHEREAS, the MIA Media Group Legacy, Gala ("Legacy Gala") annually
celebrates South Florida's powerful and influential Black business leaders and the next
generation of Black leaders and professionals; and
WHEREAS, the Legacy Gala has taken place in Greater Miami/Fort Lauderdale
for the last 19 years, but never in Miami Beach, and MIA Media Group would like to
support the efforts of Miami Beach to promote a more welcoming and diverse community
by hosting the and 20th anniversary of the gala on May 18, 2024 in Miami Beach; and
WHEREAS, on February 21, 2024, the Mayor and City Commission referred, to
the Finance and Economic Resiliency Committee, a discussion and review of sponsorship
of the Legacy Gala; and
WHEREAS, on March 22, 2024, the Finance and Economic Resiliency Committee
reviewed and recommended approval of the Legacy 20th Anniversary Gala sponsorship,
in an amount not to exceed $25,000.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Economic Resiliency
committee at its March 22, 2024 meeting and authorize the City Manager and City Clerk
to execute a sponsorship agreement with MIA Media Group LLC, for the Legacy 20th
Anniversary Gala, the terms of which shall include sponsorship funding in the amount not
to exceed $25,000 for the 2024 event.
PASSED AND ADOPTED this 3 day of APril 2024.
ATTEST: APR ® 8 my•
RAFAEL . GRANADO CITY CLERK
STEVEN MEINER, MAYOR
(sponsored by Commissioner Tanya K. Bhatt)
• I APPROVED AS TO
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City Attorney _g Date
Resolutions -C7 B
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: April 3, 2024
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE AT ITS
MARCH 22, 2024 MEETING, AND AUTHORIZING THE CITY MANAGER
AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH
MIA MEDIA GROUP LLC, FOR THE LEGACY 20TH ANNIVERSARY GALA,
THE TERMS OF WHICH SHALL INCLUDE SPONSORSHIP FUNDING IN
THE AMOUNT NOT TO EXCEED $25,000 FOR THE 2024 EVENT.
RECOMMENDATION
It is recommended that the Mayor and City Commission adopt the resolution.
BACKGROUND/HISTORY
On February 21, 2024, at the request of Commissioner Tanya K. Bhatt, the Mayor and City
Commission referred a discussion item (C4 W) to the Finance and Economic Resiliency
Committee, regarding sponsorship of the MIA Media Group Legacy 20th Anniversary Gala.
MIA Media Group LLC is one of the nation's largest Black publishers, with more than one
million readers. The company publishes Legacy Miami, Legacy South Florida through the Miami
Herald and Sun Sentinel newspapers and digital magazines. The publications serve South
Florida's Black community in Miami-Dade County with insightful, and informative topics that
editorialize the success and achievements of Black industry leaders, educators, policymakers
and more important, the next generation. The February 2024 Black History Month edition
featured one of Miami Beach's Black leaders, Miami Beach Police Department Chief Wayne
Jones, on the cover and within the publication illustrating how Miami Beach is an evolving,
maturing and welcoming city.
ANALYSIS
MIA Media Group desires to host its Legacy 20th Anniversary Gala at the Loews Miami Beach
Hotel to celebrate South Florida's powerful and influential Black business leaders for 2024. The
event is planned for May 18, 2024.
A $25,000 sponsorship would provide Miami Beach an opportunity to network and engage with
South Florida's Black business leadership and community as well as promote Miami Beach as a
Page 387 of 1445
"forward thinking community" for business entrepreneurs, investors and enterprising
professionals looking to build an ambitious, prosperous and productive future. Meaningful
participation in the noteworthy anniversary event and access to future collaborations and
promotions may attract new businesses to Miami Beach, encourage expansion of existing
businesses, and propel communication of Miami Beach's commitment to stimulating a
balanced, diverse, and dynamic economy and community.
The $25,000 platinum sponsorship will help to celebrate South Florida's best and brightest
honorees, and also foster Miami Beach's brand and goodwill to the community and in the MIA
Media Group publications through August,which is National Black Business Month, and beyond.
The Sponsorship package is anticipated to include the following elements, as may be
negotiated, revised, and finalized by Economic Development Department staff via a
sponsorship agreement.
• VIP table(s)at a preferred location
• Logo/name in all advertising including print, broadcast, and newsletters
• Branding on invitations and promotional materials
• Prominent signage at event
• Host Honoree Reception
• Opportunity to offer remarks during the program
• Full page ad in souvenir journal
• Four months of advertisements in weekly newsletter
• Mentions in all pre and post event publicity including press release and after gala photos
• Sponsorship of awards slide show
Other sponsors include the Greater Miami Convention and Visitors Bureau, Jackson Health
System and Career Source South Florida. MIA Media Group has also shared that Miami-Dade
County Mayor Daniella Levine Cava has agreed to be the Honorary Gala Chairperson.
On March 22, 2024, the Finance and Economic Resiliency Committee recommended approval
of a$25,000 sponsorship of the Legacy 20th Anniversary gala on May 18, 2024.
LOBBYIST DISCLOSURE
In accordance with Resolution No. 2023-32857, adopted by the City Commission on
December 13, 2023, the following information has been provided by the item sponsor as it
relates to the subject resolution.
1. Was the Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? Yes
2. If so, specify name of lobbyist(s) and principal(s): Dexter Bridgeman, MIA Media Group
LLC
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
The fiscal impact of this sponsorship is $25,000 in Fiscal Year 2024. Funding for this purpose
is available within the Economic Development Department budget for Fiscal Year 2024.
Page 388 of 1445
CONCLUSION
The Administration recommends the Mayor and City Commission approve the resolution to
proceed with a $25,000 sponsorship for the MIA Media Group LLC Legacy 20th Anniversary
Gala.
-
-Applicable Area
-- -- - -- - - -
---------- --
South Beach
Is this a "Residents Right Does this item utilize G.O.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity- Balance residents' quality of life with tourism and special events.
Legislative Tracking
Economic Development
Sponsor
Commissioner Tanya K. Bhatt
ATTACHMENTS:
Description
o Referral Memo
o Resolution
Page 389 of 1445
Committee Assignments - C4 W
MI/cM BEA
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City
Commission
FROM: Alina T. Hudak, City Manager
DATE: February 21, 2024
SUBJECT: REFERRAL TO THE FINANCE AND ECONOMIC RESILIENCY
COMMITTEE TO DISCUSS SPONSORSHIP FUNDING FOR THE
M.I.A. MEDIA GROUP LEGACY 20TH ANNIVERSARY GALA IN THE
AMOUNT OF$25,000 FOR FY 2024.
BACKGROUND/HISTORY
MIA Media Group LLC is one of the nation's largest Black publishers, with more than
one million readers. The company publishes Legacy Miami, Legacy South Florida
through the Miami Herald and Sun Sentinel newspapers and digital magazines. The
publications serve South Florida's Black community in Miami-Dade County with
insightful, and informative topics that editorialize the success and achievements of
Black industry leaders, educators, policymaker and more important, the next
generation. The February 2024 Black History Month edition featured one of Miami
Beach's Black leaders, Miami Beach Police Department Chief Wayne Jones, on the
cover and within the publication illustrating how Miami Beach is an evolving, maturing
and welcoming city.
MIA Media Group desires to host its 20tt' Anniversary Gala at the Loews Miami Beach
Hotel and celebrate South Florida's powerful and influential Black business leaders
for 2024. The event is planned for May 18, 2024. The Miami Beach sponsorship will
not only celebrate South Florida's best and brightest honorees, but will also foster
Miami Beach's brand and goodwill to the community including its publications
through August, which is National Black Business Month.
LOBBYIST DISCLOSURE
In accordance with Resolution No. 2023-32857, adopted by the City Commission on
December 13,2023, the following information has been provided by the item sponsor
as it relates to the subject resolution.
1. Was the Agenda Item initially requested by a lobbyist which, as defined in Code
Sec. 2-481, includes a principal engaged in lobbying? Yes
Page 390 of 1445
2. If so, specify name of lobbyist(s) and principal(s): Dexter Bridgeman, MIA Media
Group LLC --
ANALYSIS
This referral was prepared at the request of Commissioner Tanya K. Bhatt.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
The fiscal impact of this measure is a total $25,000 in FY 24.
Applicable Area
Citywide
Is this a "Residents Right Does this item utilize G.O.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
No No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and
quality entertainment destination.
Legislative Tracking
Economic Development
Sponsor
Commissioner Tanya T. Bhatt
Page 391 of 1445