Resolution 2024-33061RESOLUTION; 2024-33061
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, DIRECTING THE ADMINISTRATION TO
NEGOTIATE AN AGREEMENT WITH MIAMI MUSIC FESTIVAL, INC.
DBA MIAMI BEACH CLASSICAL MUSIC FESTIVAL (PRODUCER) TO
IMPLEMENT A PILOT PROGRAM FEATURING CLASSICAL
MUSICIANS ALONG LINCOLN ROAD ON WEEKENDS FROM JUNE 14,
2024, TO JULY 21, 2024, WITH TERMS CONSISTENT WITH THOSE SET
FORTH IN THE PROPOSAL FROM THE PRODUCER DATED APRIL 28,
2024, AT A COST NOT TO EXCEED $28,800; AND FURTHER,
AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE
THE AGREEMENT SUBJECT TO REVIEW AND FORM APPROVAL BY
THE CITY ATTORNEY; AND FURTHER, DIRECTING THE
ADMINISTRATION TO COLLABORATE WITH THE PRODUCER TO
DETERMINE APPROPRIATE LOCATIONS FOR MUSICIANS.
WHEREAS, Lincoln Road is a popular shopping and dining promenade comprised
of a myriad of shops, sidewalk cafes, businesses and entertainment venues, making it
one of the City's most frequented attractions for residents and visitors alike; and
WHEREAS, the City of Miami Beach is committed to promoting and enhancing its
cultural offerings to benefit residents and visitors; and
WHEREAS, Miami Music Festival, Inc. dba Miami Beach Classical Music Festival
(the "Producer") has proposed a pilot program to feature classical musicians along Lincoln
Road from 6:30 p.m. to 9:30 p.m. on Fridays, Saturdays and Sundays during a six-week
period from June 14, 2024, to July 21, 2024 (the "Program"), to enrich the cultural
experience of the area; and
WHEREAS, an important objective of the Program is to rebrand and enhance the
cultural atmosphere of Lincoln Road for the benefit of residents and visitors; and
WHEREAS, the Program will also boost foot traffic and dwell time on Lincoln Road
through live, engaging performances; and
WHEREAS, the Program will also support local classical musicians by providing
live performance opportunities; and
WHEREAS, the proposal dated April 28, 2024 submitted by the Producer, a copy
of which is attached to this Resolution as Exhibit A, outlines the terms of the program,
including the scope of musical activations and the associated cost not to exceed $28,800.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, that the Mayor and City Commission
of the City. of Miami Beach hereby direct the Administration to negotiate an agreement
with Miami Music Festival, Inc. dba Miami Beach Classical Music Festival (Producer) to
produce musical activations featuring classical musicians along Lincoln Road on
weekends from June 14, 2024, to July 21, 2024, with terms consistent with those set forth
in the proposal from the Producer dated April 28, 2024, at a cost not to exceed $28,800;
and further, authorizing the City Manager and City Clerk to execute the agreement subject
to review and form approval by the City Attorney; and .further, directing the Administration
to collaborate with the Producer to determinate appropriate locations for the musicians.
PASSED AND ADOPTED this 45 day of 2024.
IV
ATTEST:
MAY 2 1 2024 ven Meiner, Mayor
Rafael t. Granado, City Clerk �.�,�..,,
(Sponsored by Commissioner David Suarez) I bEORPIORAT-E
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
City Attomey Date
Exhibit A
Proposal for Activations on Lincoln Road
Date: April 28, 2024
Summary
This proposal outlines the initiative to host a series of musical activations featuring classical
musicians along Lincoln Road, as part of the Miami Beach Classical Music Festival, during the
summer of this year. This initiative aims to rebrand and enhance the cultural atmosphere of
Lincoln Road for the benefit of both tourists and local residents. Scheduled to occur over the
weekends from June 14 to July 21, this project will position skilled classical musicians in key
areas, providing high-quality entertainment and fostering a vibrant community spirit.
Objectives
• To Enrich Lincoln Road: Utilize classical music to add a unique cultural element to
Lincoln Road, enhancing the -visitor experience.
• To Attract Visitors: Boost foot traffic and dwell time on Lincoln Road through live,
engaging performances.
• To Support Local Musicians: Provide performance opportunities for local classical
musicians within the Miami Beach Area.
Project Details
Timeline:
• Duration: 6 weeks (from June 14 to July 21)
• Performance Days: Friday, Saturday; and Sunday of each week
• Times: 6:30-9:30 PM
Locations:
• Three groups of 1-3 musicians will be strategically positioned along the entirety of Lincoln
Road to maximize audience engagement and coverage.
Performance Schedule:
• Each group will perform multiple sets between 6:30 PM and 9:30 PM, totaling 3 hours of
performance each day.
Budget Overview
The following is a detailed breakdown of the budget required for the Festival activations:
• Musician Fees: Each musician will be compensated at $250 per performance day.
Assuming an average of 2 musicians per group and 3 groups performing each day:
o Total per day: $1,500 (2 musicians/group X 3 groups X $250)
o Total for 18 days (6 weekends): $27,000
Management Fee: A weekly.management fee of $300 will cover the coordination and
oversight of the performances.
o Total for 6 weeks: $1,800
Total Project Cost: $28,800
Funding
We seek the support of the City of Miami Beach to fund these activations as a community
enrichment initiative aimed at enhancing the cultural landscape of Lincoln Road and supporting
local arts.
Conclusion
This proposal sets the stage for a transformative cultural experience on Lincoln Road through the
Miami Music Festival. By integrating classical music performances into the bustling environment
of Lincoln Road, we can create an enchanting atmosphere that celebrates the arts and community
spirit. We appreciate the support of Commissioner David Suarez and the City of Miami Beach in
bringing this vision to life for the enjoyment of all who visit and reside in Miami Beach.
Prepared by: Michael Rossi
Position: Executive Director
Organization: Miami Beach Classical Music Festival
Contact Information: mrossi@miamimusicfestival.com
Please do not hesitate to reach out with any questions or for further discussion on this exciting
initiative.
MIAMIBEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Ricardo J. Dopico, City Attorney
DATE: May 15, 2024
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, DIRECTING THE ADMINISTRATION TO NEGOTIATE AN AGREEMENT WITH MIAMI
MUSIC FESTIVAL, INC. DBA MIAMI BEACH CLASSICAL MUSIC FESTIVAL (PRODUCER) TO
IMPLEMENT A PILOT PROGRAM FEATURING CLASSICAL MUSICIANS ALONG LINCOLN
ROAD ON WEEKENDS FROM JUNE 14, 2024, TO JULY 21, 2024, WITH TERMS CONSISTENT
WITH THOSE SET FORTH IN THE PROPOSAL FROM THE PRODUCER DATED APRIL 28,
2024, AT A COST NOT TO EXCEED $28,800; AND FURTHER, AUTHORIZING THE CITY
MANAGER AND CITY CLERK TO EXECUTE THE AGREEMENT SUBJECT TO REVIEW AND
FORM APPROVAL BY THE CITY ATTORNEY; AND FURTHER, DIRECTING THE
ADMINISTRATION TO COLLABORATE WITH THE PRODUCER TO DETERMINE APPROPRIATE
LOCATIONS FOR MUSICIANS.
ANALYSIS
The attached Resolution was prepared at the request of the sponsor, Commissioner David Suarez.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
The fiscal impact of this measure shall not exceed $28,800.
Is this a "Residents Right to Does this item utilize G.O.
Know" item,_pursuant to Bond Funds?
City Code Section 244?
No No
Legislative Tracking
Office of the City Attorney
Sponsor
Commissioner David Suarez
ATTACHMENTS:
Description
❑ Resolution
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