Collateral Presentation - Office of Marketing & Communications2024 Marketing Presentation
North Beach Community Redevelopment Agency
THE ASK
The North Beach Community Redevelopment Agency would like to:
Undertake advertising that leverages our cultural arts partner the Rhythm Foundation’s
Seaside Summer musical event program hosted at the Miami Beach Bandshell to promote
cultural arts in the neighborhood.
Establish neighborhood branding for “NoBe” to develop a stronger local identity.
THE APPROACH
Fuse the look and feel of both organizations’ visuals in creating the designs.
THE BRAND
To highlight the neighborhood and invite discovery,
the slogan “KNOW NoBe” is introduced in visuals as
a memorable call-to-action.
Plays on the colors of the North Beach Community Redevelopment Agency and features hand-
drawn illustrations of iconic North Beach locations.
CONCEPT ONE
Not our recommended design but based entirely on the visuals of the Seaside Summer 2024
which feature tropical palms and a yellow to green color gradient.
CONCEPT TWO
THANK YOU!