Resolution 2024-33113 RESOLUTION NO. 2024-33113
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATIONS OF THE TOURISM AND CULTURE
DEPARTMENT, AND• APPROVING THE SPECIAL EVENT
SPONSORSHIP FUNDING FOR THE FISCAL YEAR 2024/2025 FOR
EIGHT (8) SPECIAL EVENT ORGANIZERS, IN THE TOTAL AMOUNT
OF $324,157, TO PROVIDE FINANCIAL ASSISTANCE TO MIAMI
BEACH-BASED SPECIAL EVENTS; AND FURTHER AUTHORIZING
THE INTERIM CITY MANAGER AND T H E CITY CLERK TO EXECUTE
THE SPONSORSHIP AGREEMENTS WITH THE EIGHT (8) SPECIAL
EVENT ORGANIZERS.
WHEREAS, the Miami Beach Special Event Sponsorship Program (the "Program")
was created in June 2021 to assist the City in the review of event sponsorship and fee waiver
• requests; and
WHEREAS, the Program process is formalized and allows the Administration to
properly analyze and budget special event sponsorship requests; and
WHEREAS, the City's current sponsorship process is codified within Section 12-7 of
the City Code, which provides that "in considering approval of a Sponsorship for an event,
the City Commission may consider:
i. whether the event organizer has exercised good-faith, diligent efforts to apply for
grant funding that may be available from the City's Visitor and Convention Authority
("VCA") or Cultural Arts Council (" CAC");
ii. the Event organizer's history and performance in delivering quality Events;
iii. any benefits being directly provided to the general public with respect to the Event,
such as free or discounted tickets to persons residing in the City of Miami Beach,
seniors, veterans, or member of disadvantaged groups;
iv. whether the event is accessible to the general public (either as a ticketed event or
otherwise);
v. the demonstrable economic impacts associated with the Event;
vi. the demonstrable media commitments secured by the Event organizer for the Event;
or
vii. the efforts undertaken by the Event organizer to mitigate any quality of life impacts
associated with the Event, including noise, littering, traffic or parking impacts
associated with an Event"; and
WHEREAS, sponsorship requests are generally to be reviewed well in advance of the
date of each event, either as part of the City Commission' s annual budget process, or through
applications to the VCA or CAC; and
WHEREAS, any sponsorships request that falls outside of the standard review
process is subject to the Finance and Economic Resiliency Committee (FERC) advisory
review, as well as a heightened 5/7th5 approval requirement by the City Commission; and
WHEREAS, the Program addresses these elements and provides a platform for
event organizers to apply for City sponsorship in advance, and allows the Administration
time to do a proper due diligence and budget planning for the fiscal year; and
WHEREAS, since its inception, the Administration has witnessed an increased
interest in the Program, both from producers of large-scale events and community event
organizers. To date, the Tourism and Culture Department (TCD) has managed three cycles of
the Program.At the July 26, 2023, City Commission meeting, the Mayor and City Commissioners
voted to approve the revisions to the Special Event Guidelines via Resolution No. 2023-32701.
The approved revisions included the bifurcation of the Special Event Sponsorship Program, to
allow the Program to be independent from the guidelines; and
WHEREAS, at the September 12, 2023 City Commission meeting, the Mayor and
City Commission voted via Resolution No. 2023-32745 to amend and restate the City's
Special Event Sponsorship Program requirements by (1) creating two distinct event
sponsorship categories, including minimum requirements and evaluation criteria, for
"Major Special Events" and "Community Engagement events," and an evaluation
process to review and score sponsorship requests based upon weighted criteria, and (2)
establishing maximum sponsorship funding amounts per event; and
WHEREAS, accordingly, in its third year, the program applications opened on
January 1, 2024, and closed February 29, 2024. The program is hosted at:
MBEventSponsorship.gosmart.org. For each cycle, applicants who meet the requirements
are scored by a review panel and subsequently approved by the Mayor and City Commission;
and
WHEREAS, for the category of Major Special Event, eleven (11)event organizers
opened the application, six (6) event organizers completed the application, and five (5)
event organizers were qualified for review. For the category of Community Engagement
Event, nine(9) event organizers opened the application, and five(5)event organizers completed
the application and qualified for review; and
WHEREAS, the ten (10) applicants who met all requirements, including deadlines,
were reviewed, and scored by a panel consisting of City staff, and members of the
Greater Miami Convention and Visitors Bureau and the Miami Beach Visitor and
Convention Authority. Incomplete applications were disqualified, and applicants were
invited to apply during the next session, which launches on January 1, 2025, and will
close on February 28, 2025; and
WHEREAS, application scoring included an extensive review process that
reviewed non-profit status, length of event, history of event, hotel room block (when
applicable), whether attendees are regional, national and/or international,
resident/community benefit, marketing, and public relations exposure, utilization of local
venues, tax documentation, and more. Applicants were required to have a mandatory
dollar for dollar ($1 to $1) match and demonstrate this match through cash, other
matching sponsorships, and/or in-kind contributions; and
WHEREAS, according to the Special Events Sponsorship Program, an application
must score at least 65% on the Sponsorship Score Card for the administration to
recommend that the sponsorship be awarded. Only eight (8) met the threshold and one
event subsequently withdrew their proposal for 2025. Based on these guidelines, the
administration is making the following funding recommendations:
• Miami Fashion Week in an amount of$70,300;
• Miami Beach Holiday Festival in an amount of$82,888;
• Queen & King of the Court Miami Beach in an amount of$74,575;
• Miami Takeover in an amount of$33,883;
• Simchas Bais Hashoeiva(SBH)in an amount of$15,485;
• 2024 Miami Beach World Open in an amount of$14,250;
• MUNDO Miami Beach in an amount of$16,293; and
• The Juneteenth Experience in an amount of$16,483; and
WHEREAS, the Administration recommends the approval of the Miami Beach
Special Event Sponsorship recommendation for Fiscal Year 2025, in an amount not
to exceed $324,157 for the eight (8) aforementioned events.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND
CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and
City Commission hereby accept the recommendations of the Tourism and Culture
department, and approve the special event sponsorship funding for the fiscal year
2024/2025 for eight (8) special event organizers, in the total amount of$324,157, to
provide financial assistance to Miami Beach-based special events; and further
authorize the Interim City Manager and t h e City Clerk to execute the sponsorship
agreements with the eight (8) special event organizers.
PASSED and ADOPTED this 94 day of Tu►tt ,2024.
ATTEST:
JUL ® 3 2024 teven Meiner, Mayor
Rafael E. Granado, City Clerk = .y%
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City Attorney 0:A Date
Resolutions -C7 AE
MIAMi BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Interim City Manager Rickelle Williams
DATE: June 26, 2024
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATIONS OF THE
TOURISM AND CULTURE DEPARTMENT, AND APPROVING THE SPECIAL
EVENT SPONSORSHIP FUNDING FOR THE FISCAL YEAR 2024/2025 FOR
EIGHT (8) SPECIAL EVENT ORGANIZERS, IN THE TOTAL AMOUNT OF
$324,157, TO PROVIDE FINANCIAL ASSISTANCE TO MIAMI BEACH-BASED
SPECIAL EVENTS; AND FURTHER AUTHORIZING THE INTERIM CITY
MANAGER AND THE CITY CLERK TO EXECUTE THE SPONSORSHIP
AGREEMENTS WITH THE EIGHT (8) SPECIAL EVENT ORGANIZERS.
RECOMMENDATION
The Administration recommends the approval of the Special Event Sponsorship Program
recommendations for fiscal year 2024/2025 for eight (8) special event organizers in the total
amount of$324,157.
BACKGROUND/HISTORY
The Miami Beach Special Event Sponsorship Program (the"Program")was created on June 23,
2021, via Resolution No. 2021-31742 to assist the City in the review of event sponsorship and
fee waiver requests. The Program process is formalized and allows the Administration to properly
analyze and budget special event sponsorship requests.
The Program is available for events held in Miami Beach. The purpose is to provide financial
assistance and in-kind support to high-quality local festivals, special events, community events,
or programming that promote community engagement and elevates Miami Beach as a world-
class tourist destination.
The City of Miami Beach considers special events that:
• provide unique and engaging experiences that increase resident quality of life;
• increase tourism by hotel rooms block contract(s) and targeted tourist attendance;
• promote Miami Beach as a national and international tourist destination;
• accessible to the general public; and
• strengthens Miami Beach by enhancing the City's Cultural Events.
The City's current sponsorship process is within the City Code:
Section 12-6 of the City Code defines a sponsorship as any contract, grant, or other commitment
by the City to fund an event, either through:
• A cash or in-kind contribution, in any amount; or
• A reimbursement for City special event-related costs (police, fire, sanitation); or
• A waiver of special event permit fees(including user fees, admin fees, and square footage
fees), in excess of$25,000.
Page 816 of 1862
Section 12-7(c) of the City Code provides that "in considering approval of a Sponsorship for an
event, the City Commission may consider:
• whether the event organizer has exercised good-faith, diligent efforts to apply for grant
funding that may be available from the City's Visitor and Convention Authority ("VCA") or
Cultural Arts Council ("CAC");
• the Event organizer's history and performance in delivering quality Events;
• any benefits being directly provided to the general public with respect to the Event, such
as free or discounted tickets to persons residing in the City of Miami Beach, seniors,
veterans, or members of disadvantaged groups;
• whether the event is accessible to the general public (either as a ticketed event or
otherwise); the demonstrable economic impacts associated with the Event;
• the demonstrable media commitments secured by the Event organizer for the Event; or
the efforts undertaken by the Event organizer to mitigate any quality-of-life impacts
associated with the Event, including noise, littering, traffic, or parking impacts associated
with an Event.
In Section 12-7 of the City Code, sponsorship requests are generally to be reviewed well in
advance of the date of each event, either as part of the City Commission's annual budget process,
or through applications to the VCA or CAC. Any sponsorship request that falls outside of the
standard review process is subject to Finance and Economic Resiliency Committee ("FERC")
advisory review, as well as a heightened 5/7ths approval requirement by the City Commission.
The Special Event Sponsorship Process addresses these elements and provides a platform for
event organizers to apply for city sponsorship in advance and allows the Administration time to
do proper due diligence and budget planning for the fiscal year, while also allowing for
opportunities to curate a fiscal year of engaging, unique, entertaining, educational, and fun
- community events to benefit Miami Beach residents, businesses, visitors and culture.
ANALYSIS
Since its inception, the Administration has witnessed an increased interest in the Program, both
from producers of large-scale events and community event organizers. To date, the Tourism and
Culture Department (TCD) has managed three cycles of the Program. At the July 26, 2023, City
Commission meeting the Mayor and City Commissioners voted to approve the revisions to the
Special Event Guidelines via Resolution No. 2023-32701. The approved revisions included the
bifurcation of the Special Event Sponsorship Program, to allow the Program to be independent
from the guidelines.
At the September 12, 2023 City Commission meeting, the Mayor and City Commission voted via
Resolution No. 2023-32745 to amend and restate the City's Special Event Sponsorship Program
requirements by (1) creating two distinct event sponsorship categories, including minimum
requirements and evaluation criteria, for "Major Special Events" and "Community Engagement
events," and an evaluation process to review and score sponsorship requests based upon
weighted criteria, and (2)establishing maximum sponsorship funding amounts per event.
The Program reviews non-profit status, length of event, history of event, hotel room block, number
of attendees, resident/community benefit, marketing, and public relations exposure, and more.
Applicants are required to have a mandatory dollar for dollar ($1 to $1) match and demonstrate
this match through cash, other matching sponsorships, and/or in-kind contributions.
Accordingly, in its third year, the program applications opened on January 1, 2024, and closed
February 29, 2024.The program is hosted at: MBEventSponsorship.gosmart.org. For each cycle,
applicants who meet the requirements are scored by a review panel and subsequently approved
by the Mayor and City Commission.
For the category of Major Special Event, eleven (11)event organizers opened the application, six
Page 817 of 1862
(6) event organizers completed the application, and five (5) event organizers were qualified for
review. For the category of Community Engagement Event, nine (9) event organizers opened the
application, and five (5) event organizers completed the application and qualified for review.
During the months of February and March the ten (10) applicants who met all requirements,
including deadlines, were reviewed, and scored by a panel consisting of City staff, and members
of the Greater Miami Convention and Visitors Bureau and the Miami Beach Visitor and Convention
Authority. Incomplete applications were disqualified, and applicants were invited to apply during
the next session, which launches on January 1, 2025, and will close on February 28, 2025.
The application scoring process included an extensive review of non-profit status, length of event,
history of event, hotel room block (when applicable), whether attendees are regional, national
and/or international, resident/community benefit, marketing, and public relations exposure,
utilization of local venues, tax documentation. and more. Applicants were required to have a
mandatory dollar for dollar ($1 to $1) match and demonstrate this match through cash, other
matching sponsorships, and/or in-kind contributions.
According to the Special Events Sponsorship Program, an application must score at least 65%
on the Sponsorship Score Card for the administration to recommend that the sponsorship be
awarded. Only nine (9) met the threshold. However, one event, Miami Beach Sail Grand Prix,
advised they would not move forward with a 2025 event.
Based on the aforementioned, the administration is making the following funding
recommendations for eight (8) special events for Fiscal Year 2025:
Requested Average
Special Event Cateemy Applicant Name Event Name Event Date Recommended
Funding Score ArNnd
The Fashion Shows
Miami Fashion Nov.23,
Major Special Event LLC dba"Miami $100,000 74 $70,300
Fashion Week" Week 2024
Miami Beach
Dec 18-22,
Major Special Event Miami Music Festival Holiday Festival 2024 $100,000 87.25 $82,888
of Lights
Queen&King April 10-13.
Major Special Event Sportwor■International of the Court 2025 $100,000 78.5 $74,575
Miami Beach
Major Special Event Miami Takeover LLC Miami Takeover July 20 $50,000 71.3331 $33,883
Simchas Bait
Community Engagement Bals Menachem Hashoeiva Oct 21' $20,000 81.5 $15,485
Event 2024
(SBH)
CommunityE m 2024 Miami Dec 5-8
Pro Footvolley Tour Beach World 2024 $20,000 75 $14250
Eventopen
Community Engagement Miami Dade College MUNDO Ian.25,
Event Foundation Miami Beach 2025 '000 85'75 $16293
Community Engagement The luneteenth June 18-19,
Event Hued Songs Experence 2025 $20,000 86.75 $16,483
Event Descriptions provided in applications:
Miami Music Festival - Miami Beach Holiday Festival of Lights will turn an entire block on Ocean
Drive into interactive displays with vibrant projections accompanied by live musical performances.
Miami Beach Holiday Festival of Lights uses state-of-the-art projection mapping, a technological
innovation that overlaps video onto all surfaces, turning ordinary buildings into interactive
displays. Holiday-themed graphics will be projected across five consecutive buildings highlighting
the unique Art Deco architecture to create a delightful light and music experience. MMF will
present three performances each day, featuring MMF's talented singers and orchestra alongside
beloved holiday characters. The visual elements projected onto the building will be holiday-
themed and customized to the rhythm of each song, allowing the performers to interact with the
graphics behind them. This event is designed with families in mind and is freely accessible to the
public.
Page 818 of 1862
Sportworx International - Queen & King of the Court is a beach volleyball concept where each
round five teams compete in a timed elimination race. One match consists of three rounds of 15
minutes. After each round, the team with the least number of points is eliminated. If there is more
than one team with the lowest number of points, the team with longest stay advances to the next
round. If the longest stay is also equal, the team that reached that longest stay first continues to
the next round. The Queen & King of the Court Beach Volleyball Event stands as a pinnacle of
athletic excellence, bringing together the world's foremost beach volleyball players, including
esteemed World and Olympic champions.
The Fashion Shows LCC dba "Miami Fashion Week" - The culmination to Miami Fashion
Week, this event is a grand finale event that will encapsulate the essence of style, creativity, and
cultural celebration. The event's vision entails a fashion show, headlined by a renowned designer,
serving as the crowning jewel of this illustrious week-long event. Following the captivating runway
presentation, attendees will be treated to a mesmerizing music concert by an international
performing artist, further elevating the ambiance, and offering an unforgettable experience for all
who attend. This closing extravaganza aims to not only showcase the pinnacle of fashion
excellence but also to foster community engagement and appreciation for the arts within Miami
Beach. Their goal is to leave a lasting impression on both attendees and participants alike,
contributing to the cultural vibrancy and economic prosperity of our beloved city.
Miami Takeover LLC - In its 16th year, the Miami Takeover Weekend has become a signature
yearly travel event for the mature urban traveler (30-52). This year the weekend event is
scheduled to take place July 26th through July 29th and its purpose is to bring together like
minded mature urban travelers and provide them with a stress-free travel getaway in Miami
Beach, one of the world's ideal vacation destinations, centered around entertainment, peer
networking, and community service. The weekend festivities kick-off with an afternoon networking
meet and greet for weekend travelers. Three additional social and community service events are
planned during the remainder of the weekend highlighted by a cultural exchange music and arts
festival that features live performances of Go-Go which is the adopted official music of the city of
Washington, DC.
Pro Footvolley Tour— Pro Footvolley Tour presents 2024 Miami Beach World Open. This is an
international footvolley competition with the top national teams competing including Brazil, Israel,
Argentina. and Team USA.
Hued Songs — Hued Songs presents the 4th annual multidisciplinary, inclusive performance and
production of The Juneteenth Experience. Bringing Black joy and artistry to citizens across Miami-
Dade County. The June 19, 2025, performance of the Juneteenth Experience at Miami Beach's
iconic Colony Theatre culminates a month-long celebration of community activations and
performances across Miami-Dade County.
Bais Menachem — Simchas Bais Hashoeiva (SBH) is a joyous Jewish holiday celebration It is an
annual event that has become a beloved tradition in Miami Beach. Rooted in cultural significance,
Simchas Bais Hashoeiva began in ancient times and was celebrated in the temple in Jerusalem.
This event is a time for community members to come together in unity and celebration, embodying
the spirit of shared joy and cultural vibrancy. In its 5th year, the Simchas Bais Hashoeiva of Miami
Beach transforms 40th street between Royal Palm and Prairie into a lively cultural hub. The focal
point of the celebration is a dynamic main stage featuring energetic live music acts that captivate
and engage attendees. The event offers a unique and immersive experience with seating
arrangements, spaces for mingling, and dancing spread throughout the blocked-off section of
40th street.
Miami Dade College Foundation - MUNDO Miami Beach aims to ignite the city's cultural scene
with an electrifying one-day event at the iconic Miami Beach Bandshell. Inspired by the renowned
Globalfest New York, this festival promises to immerse attendees in a vibrant tapestry of sounds,
rhythms, and traditions from around the world. With a diverse group of artists and interactive
Page 819 of 1862
workshops, the festival invites both locals and tourists to experience the richness of global music
right in the heart of North Beach. The festival boasts a carefully curated lineup of artists
representing a myriad of musical genres and cultural backgrounds, with an emphasis on those
from Latin America. Beyond the music. this Festival serves as a platform for community
engagement and cultural exchange through in school workshops by visiting artists that invite
students to connect with diverse expressions and foster cross-cultural understanding and
appreciation.
FISCAL IMPACT STATEMENT
The amount awarded for eight (8) special events for FY 2024/2025 is $324,157 from the Special
Event Sponsorship Program.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
The Business Impact Estimate (BIE)was published on . See BIE at:
https://www.miamlbeachfl.gov/city-hall/city-clerk/meeting-notices/
FINANCIAL INFORMATION
Funding is allocated in the Resort Tax Fund 160-0380-000349-25-406-548-00-00-00-
CONCLUSION
The Administration recommends the approval of the Special Event Sponsorship Program
recommendations for Fiscal Year 2025 for eight (8) special event organizers in the total amount
of$324,157.
Applicable Area
Citywide
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Tourism and Culture
Sponsor(s)
Co-sponsor(s)
Page 820 of 1862
Miami Beach Classical Music Festival
1440 Ocean Drive
Miami Beach,FL 33139
February 29, 2024
Letter of Intent
Miami Beach Holiday Festival of Lights
On behalf of the Miami Beach Classical Music Festival (MMF), I am thrilled to submit our letter of intent
for the Miami Beach Holiday Festival of Lights to be considered for funding through the City of Miami
Beach Special Events Sponsorship Program. The Miami Beach Holiday Festival of Lights is an ambitious
and innovative family-friendly event that aims to transform an entire city block on Ocean Drive into a
magical holiday experience of interactive projection displays and live musical performances.
From December 18-22, 2024, MMF will present three performances each day, featuring MMF's talented
vocal and instrumental performers alongside beloved holiday characters, including Santa Claus, The
Grinch, and Elsa. The live musical performances span a diverse range of genres and honor worldwide
holiday traditions, allowing attendees to revel in the joyous sounds of the season. MMF's projections will
create an audiovisual narrative where cues from live singers trigger the holiday-themed video projections
on the buildings behind them.
The Miami Beach Holiday Festival of Lights uses state-of-the-art projection mapping, a technological
innovation that overlaps video onto all surfaces, turning ordinary objects - such as buildings - into
interactive displays. Every surface becomes a canvas, with graphic projections that play off the unique
architectural features of 5 consecutive buildings to create a delightful light and music experience. Similar
to the Lyon Festival of Lights, a moveable image such as Santa Claus and their reindeer can fly from one
building to the next.
Media Links:
o 2023 Miami Beach Holiday Festival of Lights Highlight Video:
https://vimeo.com/903052430?share=copy
o Santa's Entrance:
https://vimeo.com/916986876?share=copy
o Instagram Recap Reel:
https://www.instagram.com/reel
o Deco Drive News Segment:
https://vimeo.com/916986620?share=copy
o Miami Beach Classical Music Festival's webpage for Immersive Opera Experiences:
https://www.miamimusicfestival.com/immersive-opera-experiences
Previous Experience
Since its 2013 inception, the Miami Beach Classical Music Festival (MMF) has been proud to establish
Miami as a premier destination for elite young classical musicians to train and perform at a fraction of the
cost of professional companies while maintaining professional-level performances.
In ten seasons, MMF has established itself as one of the fastest growing and most important classical
music festivals in the country, presenting 30+ public events each year, including fully staged operas,
Page 822 of 1862
/ / /
Miami Beach Classical Music Festival
L1 l U Lt 1440 Ocean Drive
Miami Beach,FL 33139
symphonic concerts, chamber music recitals, and masterclasses where our highly talented students are
front and center.
In June 2022, MMF presented the world's first fully immersive opera production in a theater setting using
state-of-the-art projection mapping technology, immersing the audience within the scenes of the opera.
This production of Das Rheingold marked the first time projection mapping was used for live opera, a
significant achievement for the industry.
MMF has delved into the technology's possibilities, creating audiovisual concerts in different venues
which have garnered immense praise and have sparked a strong desire for more projection activations in
the community. In May 2023, MMF secured the G.O. Bond for the purchase of cutting-edge projection
mapping equipment. The acquisition of top-of-the-line projection mapping equipment allowed MMF to
create awe-inspiring and immersive events at a fraction of the usual expense. Traditionally, the costs
associated with renting such advanced equipment limit the accessibility of these extraordinary
experiences. However,with the support of the GO bond,MMF was able to bring these extravagant events
to the City of Miami Beach at a much more affordable price.
During MMF's 10th Anniversary Season in July 2023, MMF featured an awe-inspiring trifecta of immersive
performances: 2 full operas and 1 symphony.The response from attendees was overwhelming, leading to
sold-out venues and a palpable buzz that extended far beyond the confines of the performance spaces.
Social media platforms were ablaze with excitement as attendees shared their exhilarating experiences,
spreading the word like wildfire.
In February 2023, MMF presented its first outdoor projection mapping concert at The Betsy Hotel,where
MMF designed Valentine-themed graphics to accentuate the building's architectural features, turning a
static structure into a dynamic canvas for visual art and storytelling.The projections were combined with
live MMF singers helping the building come alive with images that shift and change in time with the music.
After the immense success of this event, MMF presented the first Miami Beach Holiday Festival of Lights
in December 2023.The performances took place throughout three weekends in three different locations:
Lincoln Road's Euclid Oval,The Gabriel South Beach Hotel,and The Betsy Hotel(and 4 adjacent buildings).
Each event drew over 3,000 attendees and solidified MMF's reputation as a driving force in redefining the
boundaries of live performance, leaving audiences eagerly anticipating the next groundbreaking
endeavor.
Social and Community Impact
The Miami Beach Holiday Festival of Lights serves as a dynamic catalyst in enhancing Miami Beach's
reputation as a premier tourist destination. By blending live, family-friendly musical performances with
captivating visuals in an iconic outdoor setting,the festival creates an unforgettable cultural experience.
By offering a groundbreaking fusion of technology and artistry,the festival elevates Miami Beach's image
as a sophisticated artistic destination.The innovative projection mapping technology showcases the city's
commitment to embracing cutting-edge experiences, resonating with modern travelers seeking both
cultural enrichment and technological marvels. As one of the few cities worldwide to employ this
technology on a grand scale, Miami Beach will emerge as an innovator in blending visual arts with
entertainment.This distinct appeal will draw tourists seeking exclusive experiences that only a handful of
destinations can provide.
Page 823 of 1862
f ./Y.J Miami Beach Classical Music Festival
1440 Ocean Drive
Miami Beach,FL 33139
The festival's open and family-friendly nature will draw in visitors from nearby cities and states,
encouraging repeat attendance each year.Not to mention,the free,outdoor nature of the festival reduces
barriers for access and allows attendees of all ages and backgrounds to experience the cutting-edge
technology. The festival's unique audiovisual appeal will catch the attention of any onlookers on Ocean
Drive, drawing large crowds and garnering attention through media coverage, social media posts, and
word-of-mouth. By hosting an event of this caliber, the City of Miami Beach will elevate its appeal as a
cultural epicenter, drawing visitors from around the world who are seeking unique and enriching travel
experiences.
The festival's cultural components during the Holiday season are a major draw, offering an immersive
journey into the spirit of the season. With diverse themes appealing to all ages,from traditional carols to
iconic holiday characters, attendees can expect a magical atmosphere that resonates with families and
individuals alike. The prospect of experiencing such a unique and immersive holiday festival in a vibrant
city becomes a powerful motivation for travelers,further enhancing Miami Beach's allure.
I appreciate your time and consideration of our application. In seeking your support through the Special
Events Sponsorship Program, MMF aims to make the Miami Beach Holiday Festival of Lights a hallmark
event that not only entertains but also contributes to the cultural vibrancy of our city. I believe that this
festival will highlight Miami Beach as a city at the forefront of technological innovation while fostering
community spirit and enhancing the holiday experience for residents and visitors alike.
Thank you for considering our organization for this opportunity.
Sincerely,
01,04(1 ?\,(31141:-
Michael Rossi
Artistic Director and Founder
mrossiPmiamimusicfestival.com
305-903-9251
Page 824 of 1862
Subject: Letter of Intent for Queen & King of the Court Beach Volleyball Event 2025
Dear Sir/Madam,
I am writing to express our sincere interest in applying for sponsorship from the City
of Miami Beach as part of the Special Event sponsorship program for our upcoming
Queen & King of the Court Beach Volleyball Event, scheduled to take place in 2025.
Our organization is dedicated to promoting community engagement, physical activity,
and the spirit of friendly competition. The Queen & King of the Court Beach Volleyball
Event aligns perfectly with the vibrant and active lifestyle that characterizes the City
of Miami Beach. We aim to bring together athletes and spectators alike to celebrate
the sport of beach volleyball while fostering a sense of camaraderie within the
community.
By partnering with the City of Miami Beach through your Special Event sponsorship
program. we anticipate creating a memorable and successful event that will not only
showcase the city as a hub for sports and recreation but also contribute to the local
economy through increased tourism and business engagement.
We are committed to working closely with the City and its designated officials to
ensure the event is organized seamlessly, adheres to all necessary regulations, and
aligns with the values and vision of Miami Beach. Our goal is to establish a long-
lasting partnership that benefits both the community and the City.
Thank you for considering our application. We look forward to the possibility of
partnering with the City of Miami Beach to make the Queen & King of the Court
Beach Volleyball Event a tremendous success.
Sincerely,
Wilco Nijland
CEO Sportworx
SPORTWORX
Page 825 of 1862
MIAMI
FASHION
WEEK®
Lourdes Fernandez-Velasco
Executive Managing Director
Miami Fashion Week/The Fashion Shows LLC
2125 Biscayne Boulevard Third Floor
Miami,FL 33137
lourdes@miamifashionweek.com
786-334-4510
Department of Tourism and Culture Office
City of Miami Beach
1755 Meridian Avenue, 5th Floor,Suite 500
Miami Beach, FL 33139
Phone: 305-673-7577
www.miamibeachfl.org
Feb 29th, 2024
To whom it may concern,
I am writing to express our organization's intent to seek sponsorship funding from the City of Miami Beach for the
upcoming Miami Fashion Week event scheduled to take place in November 2024.Our organization, The Fashion
Shows, LLC,is dedicated to promoting the fashion industry in South Florida and fostering economic growth through
cultural events.
Miami Fashion Week has become a staple in our region's cultural calendar,attracting designers,fashion
enthusiasts,and industry professionals from around the world.The event showcases the unique style and creativity
that Miami is renowned for,while also providing a platform for emerging designers and local talent to gain
exposure on a global scale.
As we plan for Miami Fashion Week 2024,we are seeking financial support from the City of Miami Beach to ensure
the success and sustainability of the event.Sponsorship funding will be utilized for various aspects of event
production,including venue rental,marketing and promotion,logistics,and talent.
In return for your sponsorship,we are committed to promoting the City of Miami Beach as a premier destination
for fashion and culture.Your support will be prominently recognized through branding opportunities,media
exposure,and acknowledgments before,during,and after the event.Additionally,we welcome the opportunity to
collaborate on promotional initiatives that highlight the city's vibrant atmosphere and diverse community.
Page 826 of 1862
MIAMI
FASHION
WEEK®
We believe that a partnership between Miami Fashion Week and the City of Miami Beach for Miami Fashion Week
November 2024 will not only benefit our respective entities but also contribute to the continued growth and
prosperity of our city's thriving fashion industry.
We are excited about the possibility of working together and are available to discuss the details of sponsorship
opportunities at your earliest convenience.Thank you for considering our request,and we look forward to the
opportunity to showcase the best of Miami Beach's fashion scene with your support.
Sincerely,
Lourdes Fernandez-Velasco
Executive Managing Director
The Fashion Shows LLC/Miami Fashion Week
Page 827 of 1862
#RA1 EFORTHE;t/TUf-
28 February 2024
2025 USA Sail Grand Prix in Miami Beach
Dear Sandra and team at the Miami Beach Tourism and Culture Department,
Following several conversations with local stakeholders over the past few months, including the Greater
Miami Convention and Visitors Bureau (GMCVB), I am formally writing to let you know about our intent
to bring our global sailing event to Miami Beach in 2025. We are looking to host the event in April
depending on the confirm the available dates with the local agencies and government.
SailGP is a thrilling, high speed global championship, raced in the heart of the most iconic cities and
venues in the world. We are driven by purpose, racing for a better future and championing a world
Powered by NatureTM.
As one of the fastest-growing sports property in the world and the leading sustainable sport property.
SailGP is extremely interested in adding Miami Beach to our calendar. SailGP will bring excitement,
economic impact and global media exposure to your city, while also delivering one of the most unique
events on the global sports calendar.
We are also proud to deliver significant community impact at everywhere we race through our SailGP
Inspire Program which we will work with local youth organizations and the city to engage 500+ youth
during our race week, providing opportunities for local students to learn about the sport and how STEM
education plays a critical role.
We are the first climate positive sports championship and are supported by a host of blue-chip
organizations including Rolex, Oracle, Mubadala and NEAR. Our goal in Miami Beach is to create an
opportunity to host the most sustainable sports event ever to be hosted locally. We will work with the
government, local agencies and businesses to create the blueprint for future events to lead in clean
energy and be as sustainable as possible.
We are currently building our calendar for 2025 and based on our various discussions with cities around
the globe and our existing multi-year commitments,we would be looking at racing on one of the following
the weekends based on local feedback.
• 12— 13 April
• 26—27 April
I understand that the events calendar for Miami Beach in 2025 is filling up and so we look forward to
working with you to understand the next steps in making this exciting opportunity a reality.
My team in Guntur Dwiarmein (Strategic Lead. Host Venues) and Elizabeth Benesh (Regional Event
Director, USA) are on hand to work closely with you and your team.
We look forward to welcoming you in our#RacefortheFuture.
Yours sincerely.
Julien di Biase
Chief Operating Officer. SailGP
Page 828 of 1862
MIAMI TAKEOVER X CITY OF MIAMI BEACH LETTER OF INTENT
Support from the City of Miami Beach is requested for The Miami Takeover
Weekend, an annual three-day event that's held every year in July (this year, from
July 26th - 29th) for upwardly mobile professionals that are equally enthused by
entrepreneurship, entertainment, and the spirit of community. This signature
weekend provides travel enthusiasts with a post-COVID 19 experience primed on
relaxation, communication, and community collaboration themed around the arts
and culture of Washington, DC and its official Go-Go music—all while enjoying
the beautiful beaches and sights of Miami Veach greater Miami-Dade County.
Receipt of the Miami Beach Special Event Sponsorship Grant will allow us to
enhance our current marketing and promotion budget and allow for both direct
tourist and current Miami Beach residents to experience the culture of the real
Washington, DC and the music and culture that sustained and grew the BIPOC
population of the area for decades before gentrification changed the landscape of
the city and the impact of the culture.
Page 829 of 1862
Ems" • 2024 Pro Footvolley Tour Letter of Intent for Event on Miami Beach(FL1
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The Pro Footvolley Tour is intent on producing another international professional footvolley event, in 2024,
partnering with the City of Miami Beach as the host sponsor. The Tour has a history of successful events in the past,
with the City of Miami Beach, and would like to once again have the privilege of producing another exciting
competition with the World's top footvolley athletes once again.
Brazil&Israel Footvolley National Teams
-Footvolley is an extremely popular sport both in Brazil and Israel. A World Class international footvolley event with
top athletes from Brazil, and Israel,would only strengthen the economic,tourism,cultural,and diplomatic ties City of
Miami Beach have with each country. Matches will be broadcast on TV both in the US and abroad.
History of Success with events on Miami Beach (FL)
-2009 Bud Light Lime South Beach Open-beautiful stadium on Lummus Park
-2013 SWOL'Fight Against Racism'with Jerome Boateng of Germany's WC Winning Team(Lummus Park)
-2017 World Footvolley Classic sponsored by City of Miami Beach (13th Street/Lummus Park)
-2018 World Footvolley Classic sponsored by City of Miami Beach(held at North Beach Bandshell)
-2021 Miami Beach Summer Series sponsored by City of Miami Beach(held at North Beach Bandshell)
2024 Miami Beach World Open
Pro Footvolley Tour eagerly waits on the City of Miami Beach to once again agree to becoming a valuable host
partner for the 2024 World Open. The international teams that have confirmed interest are Brazil, Israel,Argentina,
Germany,Spain,and Team USA.
Page 830 of 1862
The Juneteenth Experience 2025: Letter of Intent
To the City of Miami Beach Commission:
This letter is to express our intent to create a new, annual tradition within the City of
Miami Beach- The Juneteenth Experience. First launched in 2021, The Juneteenth
Experience is a multidisciplinary celebration of our country's second independence day,
Juneteenth, and has been steadily growing into one of the most anticipated Juneteenth
events in Miami-Dade County and it has been an honor to have it produced with the
beautiful city of Miami Beach.
Juneteenth—also known as Freedom Day—celebrates the emancipation of those who
were enslaved in the United States. Building on three sold-out Juneteenth Experience
performances in 2021, 2022, and 2023, Hued Songs is crystallizing a strong Juneteenth
tradition across Miami-Dade with a multidisciplinary Juneteenth
performance/celebration. 2025 will mark the fifth annual Juneteenth Experience,
produced in partnership with Miami New Drama & the City of Miami Beach at the
Colony Theatre.
While certainly this performance honors an important day in our history, it champions
tenets of equity across a multitude of issue areas. Access to the arts is an equity issue.
Despite 1/4 of South Florida's population identifying as Black, only a handful of
Black-led and -centered arts organizations means they're insufficiently represented.
Hued Songs centers local Black and Brown artists and offers Miami's highly-diverse
Black communities spaces to feel culturally affirmed, celebrate their community and gain
more representation in the arts—while ensuring all audiences know they are welcome,
even if they don't share that lived experience.
Our goal is to grow this performance and experience into a city-wide artistic celebration
of this important and grounding holiday. With your support, we can get there.
Thank you in advance for your consideration.
Kunya C. Rowley
Executive Artistic Director, Hued Songs
Page 831 of 1862
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February 20th 2024
Ms Lissette Arrogante
City of Miami Beach
Special Events
Dear Ms Arrogante,
On behalf of Congregation Bais Menachem, we are excited to formally express our intent to seek Special
Event Sponsorship funding for the upcoming Simchas Bais Hashoeiva celebration, a unique and culturally
significant event that has become a regular and integral part of Miami Beach's diverse cultural landscape.
The event is a testament to our commitment to celebrating cultural diversity, fostering unity, and
providing the community with unique and enriching experiences. Over the years, this event has grown to
become a symbol of shared celebration, drawing attendees from various backgrounds to participate in the
festivities.
Our request for Special Event Sponsorship funding is rooted in the belief that with the support of the
Miami Beach City Commission, the "Simchas Bais Hashoeiva" event can reach greater heights and
continue to contribute significantly to the cultural vibrancy of our city.
We recognize and appreciate the City Commission's dedication to supporting events that enrich the
cultural tapestry of Miami Beach. If our application is accepted, we assure you that the funds will be
utilized judiciously to ensure the success of the celebration. We believe that with your support, the
"Simchas Bais Hashoeiva" celebration will continue to be a source of pride for Miami Beach, attracting
cultural tourists and further establishing our city as a welcoming destination for diverse celebrations.
Sincerely,
Shmulie Shmotkin
444 WEST 40'" STREET/ P.O. BOX 402743 • MIAMI BEACH, FL 33140 • 305-673-4444 • baismenachem@gmail.com
Page 832 of 1862
. LIVE ARTS MIAMI
Dear City of Miami Beach,
On behalf of Live Arts Miami (LAM) at Miami Dade College, I am writing this letter of intent to
request funding through your Community Engagement Events Application - FY 24/25 for
MUNDO Miami Beach.
Live Arts Miami is an action-driven, people-centered platform for powerful performances,
impactful community programs and learning experiences that spark dialogue, raise awareness
around pressing issues, and open minds and hearts in all who take part. LAM is a place for
artists, community members, and students to come together as one.
MUNDO Miami Beach aspires to kindle the cultural spirit of the city through an exhilarating
one-day extravaganza held at the iconic Miami Beach Bandshell on January 25, 2025. Drawing
inspiration from the acclaimed GlobalFest New York,this festival guarantees to submerge
participants in a dynamic tapestry of melodies, beats, and customs from across the globe.
Boasting a diverse array of performers and hands-on workshops, the event extends a warm
invitation to both locals and tourists, encouraging them to revel in the opulence of global music
right in the heart of North Beach.
The festival prides itself on a thoughtfully curated lineup featuring artists who represent an
array of musical genres and cultural roots, with a particular focus on those hailing from Latin
America. Beyond the musical experience,this festival functions as a conduit for community
involvement and cultural interchange through on-site workshops conducted by visiting artists.
These workshops extend invitations to students, fostering connections with diverse expressions
and cultivating cross-cultural understanding and appreciation.
We are in discussions with GlobalFest New York,which has been producing an amazing event of
outstanding caliber since 2003, to create a partnership to benefit MUNDO Miami Beach. This
partnership would take advantage of routing opportunities for the high caliber artists already in
New York for GlobalFest, by featuring them in the MUNDO Miami Beach lineup while already in
the United States.
We look forward bringing this project to life! Thank you for your consideration.
Regards,
fey.w.
Kathryn Garcia
Executive and Artistic Director
Live Arts Miami
Freedom Tower,Sixth Floor, 600 Biscayne Boulevard, Miami, FL 33132
Page 833 of 1862