Resolution 2024-33115 RESOLUTION NO 2024-33115
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA ACCEPTING THE RECOMMENDATION OF THE
PUBLIC SAFETY NEIGHBORHOODS AND QUALITY OF LIFE COMMITTEE TO
DISCONTINUE DISCUSSIONS WITH FLORIDA FRESH MARKETS
REGARDING THE PILOT PROGRAM FOR AN ARTISANAL MARKET AT
LUMMUS PARK.
WHEREAS, on May 12, 2021, the Mayor and City Commission authorized the issuance
of RFP 2021-151-ND (the "RFP") to solicit proposals for the management and operation of an
artisanal market in Lummus Park. The RFP was developed for the Lummus Park market
specifically as it is likely to be the largest artisanal market within the City; and
WHEREAS, on July 30, 2021, the Administration provided a status update on the
Request for Proposals (RFP 2021-151-ND)for Management and Operation of an Artisanal
Market in Lummus Park in LTC-315-2021; and
WHEREAS, the Administration worked to identify potential artisanal markets in other
areas to promote activations within certain neighborhoods or commercial districts and would serve
as informal social gatherings where residents and visitors could meet and interact with local artists
and designers, stimulate community development, and provide family-friendly engagements; and
WHEREAS, the Administration released an addendum to the RFP to allow additional
markets to be added to the resulting agreement by mutual agreement, subject to City Commission
approval; and
WHEREAS, on October 13, 2021, the Mayor and City Commission authorized the
Administration to enter negotiations with Florida Fresh Market, the top ranked proposer and the
best qualified firm to manage and operate the artisanal markets; and
WHEREAS, Florida Fresh Market demonstrated vast experience in collaborating with
municipalities such as Bal Harbour Village, the City of Coral Gables, and the City of Miramar in
the development of their farmers' and artisans' markets. The process of contract negotiations
between the City and Florida Fresh Market began immediately; and
WHEREAS, on May 25, 2022, the City and Florida Fresh Market executed a Management
and Operation Agreement(the "Agreement") pursuant to Resolution 2021-31890; and
WHEREAS, on July 20, 2022, through Resolution 2022-32259, the Mayor and City
Commission approved the relocation of the Lummus Park Artisanal Market from 13 Street and 14
Place to 6 Street and 8 Streets and authorized the Administration to enter into negotiations with
Florida Fresh Market to activate artisanal markets in other Miami Beach locations; and
WHEREAS, upon the City and Florida Fresh Market executing Amendment No .1 to the
Agreement Florida Fresh Market launched the Lummus Park Artisanal Market on September 10,
2022. After approximately six months of activation at Lummus Park, the City and Florida Fresh
Market launched market locations in the 41st Street commercial corridor and the Collins Park
Neighborhood by via Resolution No. 2023-32465; and
WHEREAS,the market expansion faced challenges in the 41st Street corridor and Collins
Park neighborhood. The 41st Street corridor had two separate market locations, yielding
unsuccessful results since the addition in February 2023. Staff also received feedback from the
Mayor's 41st Street Blue Ribbon Committee regarding concerns with the locations and vendors.
The Collins Park location, respectively, witnessed reduced patron and vendor participation since
its inception in March 2023; and
WHEREAS, Florida Fresh Market has demonstrated professionalism and responsiveness
throughout their time of activation. However, since the inception of the Florida Fresh Market
artisanal markets, staff has worked to address community concerns regarding the market
activations. The Administration has received feedback from the Ocean Drive Association,
SOBESafe, and residents regarding the artisanal market activation in Lummus Park, in addition
to some concerns shared by members of the Commission on behalf of constituents. Concerns at
Lummus Park have ranged from activation overload at the park, space available for walkers and
cyclists, and possible impact on businesses and the park; and
WHEREAS, on July 10, 2023, the Administration sent a letter to the Mayor and City
Commission updating them on the performance of Florida Fresh Market's activations throughout
the City and its decision to exercise the termination for convenience clause in the agreement
between the City and Florida Fresh Markets. Upon issuing a notice of termination, the last
activation under the agreement took place on August 6, 2023; and
WHEREAS, on September 13, 2023, the Mayor and City Commission discussed an item
regarding terminating the market operations and directed the Administration to explore potential
changes and continuation options for the artisanal markets operated by Florida Fresh Markets;
and
WHEREAS, on October 18, 2023, the Mayor and City Commission directed the
Administration to negotiate a six-month pilot project with Florida Fresh Markets, with a three-
month review contingent on various modifications to the market, including, but not limited to:
limiting categories of offerings to natural products that align with the Lummus Park health-
conscious theme, reducing the footprint of the market, and replacing the tents with a more
aesthetic covering; and
WHEREAS, based on the direction given at the October 18, 2023, Commission Meeting,
the Administration began the negotiations with Florida Fresh Markets on October 23, 2023; and
WHEREAS, the Tourism and Culture Department worked with the City Attorney's Office
and Procurement Department to determine the best steps forward. After various conversations
and reviews, staff drafted a reinstated and amended management and operation agreement that
was presented to Florida Fresh Markets on March 19, 2024; and
WHEREAS, understanding the challenges brought by weather and seasonal residency
changes to the outdoor activation in the summer months, the vendor requested that the start date
of the market activation be November 2024. Careful consideration has been given to the schedule
during the negotiation process; and
WHEREAS, on June 5, 2024, at the Public Safety and Neighborhood Quality of Life
Committee meeting, Staff presented the history of Florida Fresh Markets and their request to
initiate the pilot program in Lummus Park in November 2024. During the public comment,
concerns and opposition to the market pilot in Lummus Park were heard, including a
representative from the Ocean Drive Association; and
WHEREAS, the Neighborhood Quality of Life Committee declined to recommend the
proposed pilot program commence in November 2024. Instead, the Committee expressed the
desire to dispense with the program entirely by unanimously (3-0) voting to recommend that the
City discontinue discussions with Florida Fresh Markets regarding the artisanal market pilot
program at Lummus Park.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, accepts the recommendation of the
Public Safety Neighborhoods and Quality of Life Committee to discontinue discussions with
Florida Fresh Markets regarding the pilot program for an artisanal market at Lummus Park.
PASSED.and ADOPTED this air day of iUwl , 2024
ATTEST:
7A4JUL ® 3 2024
Rafael E. Granado, City Clerk BE;18,, Steven Meiner, Mayor
IN[ORP ORATED'
,y, ., ,�, ,:•;•� APPROVED AS TO
' .- FORM & LANGUAGE
& F CUTION
CoJ)S lz.9zg-
City Attorney Wf• Date
Resolutions- C7 AG •
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Rickelle Williams, Interim Executive Director
DATE: June 26, 2024
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA ACCEPTING THE RECOMMENDATION OF THE
PUBLIC SAFETY AND NEIGHBORHOOD QUALITY OF LIFE COMMITTEE TO
DISCONTINUE DISCUSSIONS WITH FLORIDA FRESH MARKETS REGARDING
THE PILOT PROGRAM FOR AN ARTISANAL MARKET AT LUMMUS PARK.
RECOMMENDATION
The Administration recommends the adoption of the resolution.
BACKGROUND/HISTORY
On May 12, 2021, the Mayor and City Commission authorized the issuance of Request
for Proposals (RFP) 2021-151-ND, to solicit proposals for managing and operating an
artisanal market in Lummus Park.
On July 30, 2021, the Administration provided a status update on RFP 2021-151-ND for
the Management and Operation of an Artisanal Market in Lummus Park via Letter to
Commission (LTC) # 315-2021. The Administration worked to identify other areas for
potential artisanal markets to promote activations within specific neighborhoods or
commercial districts and serve as informal social gatherings where residents and visitors
could meet and interact with local artists and designers, stimulate community
development, and provide family-friendly engagements.
The Administration released an addendum to the RFP to allow future additional markets
in the resulting agreement, subject to City Commission approval. On October 13, 2021,
the Mayor and City Commission authorized the Administration to enter negotiations with
Florida Fresh Market, the top-ranked proposer, and the best-qualified firm to manage and
operate the artisanal markets.
On July 20, 2022, through Resolution No. 2022-32259, the Mayor and City Commission
approved the relocation of the Lummus Park Artisanal Market from 13 Street and 14 Place
to 6 Street and 8 Streets. The Resolution also authorized the Administration to negotiate
with Florida Fresh Markets (FFM) to activate artisanal markets in other Miami Beach
locations.
FFM launched the Lummus Park Artisanal Market on September 10, 2022. After
approximately six (6) months of activation at Lummus Park, the City launched market
locations in the 41st Street commercial corridor and the Collins Park neighborhood by
Amendment No. 1 to the agreement via Resolution No. 2023-32465.
Page 842 of 1862
The market expansion faced challenges in the 41st Street corridor and Collins Park
neighborhood. The 41st Street corridor had two (2) separate market locations, yielding
unsuccessful results since the addition in February 2023. Staff also received feedback
from the Mayor's 41st Street Blue Ribbon Committee regarding concerns with the
locations and vendors. The Collins Park location also witnessed reduced patron and
vendor participation since its inception in March 2023.
FFM has demonstrated professionalism and responsiveness throughout their time of
activation. However, since the inception of the FFM artisanal markets, staff has worked
to address community concerns regarding the market activations. The Administration has
received communications from the Ocean Drive Association, SOBESafe, and residents
regarding the artisanal market activation in Lummus Park, in addition to some concerns
shared by members of the Commission on behalf of constituents. Concerns at Lummus
Park have ranged from activation overload at the park, space available for walkers and
cyclists, and possible impact on businesses and the park.
On July 10, 2023, the Administration sent Letter to Commission (LTC)#310-2023 with an
update on the performance of Florida Fresh Market activations throughout the City and
the decision to exercise the termination for convenience clause in the agreement between
the City and Florida Fresh Markets. Upon issuing a notice of termination, the last
activation under the agreement took place on August 6, 2023.
On September 13, 2023, the Mayor and City Commission discussed an item regarding
terminating the market operations and directed the Administration to explore potential
changes and continuation options for the artisanal markets operated by Florida Fresh
Markets.
On October 18, 2023, the Mayor and City Commission directed the Administration to
negotiate a six (6)-month pilot project with Florida Fresh Markets, with a three (3)-month
review contingent on various modifications to the market, including, but not limited to:
• limiting categories of offerings to natural products that align with the Lummus Park
health-conscious theme
• reducing the footprint of the market; and
• replacing the tents with a more aesthetic covering
Based on the direction given at the October 18, 2023, Commission meeting, the
Administration began negotiations with Florida Fresh Markets on October 23, 2023.
Considering the terms and scope of the market were to be modified, the Tourism and
Culture Department worked with the City Attorney's Office and Procurement Department
to determine feasibility and the best steps forward. After various conversations and
reviews, staff drafted a reinstated and amended management and operation agreement
that was presented to Florida Fresh Markets on March 19, 2024.
Understanding the challenges brought by weather and seasonal residency changes to
the outdoor activation in the summer months, the vendor requested that the start date of
the market activation be November 2024. Careful consideration was given to the schedule
during the negotiation process.
ANALYSIS
Page 843 of 1862 •
On May 15, 2024, the Mayor and City Commission approved a referral to the Public Safety and
Quality of Life Committee (PSNQLC) to discuss the Florida Fresh Markets request to begin the
proposed pilot program in Lummus Park in November 2024.
On June 5, 2024, at the PSNQLC meeting, staff presented the history of Florida Fresh Markets
and their request to initiate the pilot program in Lummus Park in November 2024. During the
public comment, concerns and opposition to the market pilot in Lummus Park were heard,
including a representative from the Ocean Drive Association.
The Committee ultimately declined to recommend the proposed pilot program commence in
November 2024. Instead, they expressed their desire to dispense with the program entirely by
unanimously (3-0) voting to recommend that the City discontinue discussions with Florida Fresh
Markets regarding the artisanal market pilot program at Lummus Park.
FISCAL IMPACT STATEMENT
N/A
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
The Business Impact Estimate (BIE)was published on . See BIE at:
https://www.miamibeachfl.00v/city-hall/city-clerk/meetinq-notices/
FINANCIAL INFORMATION
CONCLUSION
Pursuant to the recommendation of the Public Safety and Neighborhood Quality of Life
Committee, at its June 5, 2024, meeting and in consideration of the community and stakeholder
feedback, the Administration supports the decision to discontinue discussions with Florida Fresh
Markets regarding an artisanal market pilot program at Lummus Park.
Applicable Area
South Beach
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Tourism and Culture
Sponsor(s)
Page 844 of 1862
Co-sponsor(s)
Page 845 of 1862
Committee Assignments-C4 C
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Rickelle Williams, Interim City Manager
DATE: May 15,2024
SUBJECT: REFERRAL TO THE PUBLIC SAFETY AND NEIGHBORHOOD QUALITY OF LIFE COMMITTEE
TO DISCUSS THE CONTINUATION OPTIONS FOR FLORIDA FRESH MARKETS.
BACKGROUND/HISTORY
On May 12,2021,the Mayor and City Commission authorized the issuance of RFP 2021-151-ND, "the RFP,"to solicit proposals for
managing and operating an artisanal market in Lummus Park. The RFP was developed specifically for the Lummus Park market,
which was likely to be the largest artisanal market within the City.
On July 30, 2021, the Administration provided a status update on the Request for Proposals (RFP 2021-151-ND) for the
Management and Operation of an Artisanal Market in Lummus Park in LTC-315-2021. The Administration worked to identify other
areas for potential artisanal markets to promote activations within specific neighborhoods or commercial districts and serve as
informal social gatherings where residents and visitors could meet and interact with local artists and designers, stimulate
community development, and provide family-friendly engagements.
The Administration released an addendum to the RFP to allow future additional markets in the resulting agreement by mutual
agreement, subject to City Commission approval. On October 13, 2021, the Mayor and City Commission authorized the
Administration to enter negotiations with Florida Fresh Market, the top-ranked proposer and the best-qualified firm to manage and
operate the artisanal markets.
On July 20, 2022, through Resolution No. 2022-32259, the Mayor and City Commission approved the relocation of the Lummus
Park Artisanal Market from 13 Street and 14 Place to 6 Street and 8 Streets. It also authorized the Administration to negotiate with
Florida Fresh Markets(FFM)to activate artisanal markets in other Miami Beach locations.
FFM launched the Lummus Park Artisanal Market on September 10,2022.After approximately six months of activation at Lummus
Park,the City launched market locations in the 41st Street commercial corridor and the Collins Park Neighborhood by Amendment
No.1 made to the agreement via Resolution No.2023-32465.
The market expansion faced challenges in the 41st Street corridor and Collins Park neighborhood.The 41st Street corridor had two
separate market locations, yielding unsuccessful results since the addition in February 2023. Staff also received feedback from the
Mayor's 41st Street Blue Ribbon Committee regarding concerns with the locations and vendors. The Collins Park location,
respectively,witnessed reduced patron and vendor participation since its inception in March 2023.
FFM has demonstrated professionalism and responsiveness throughout their time of activation. However,since the inception of the
FFM artisanal markets, staff has worked to address community concerns regarding the market activations.The Administration has
received communications from the Ocean Drive Association, SOBESafe, and residents regarding the artisanal market activation in
Lummus Park, in addition to some concerns shared by members of the Commission on behalf of constituents. Concerns at
Lummus Park have ranged from activation overload at the park, space available for walkers and cyclists, and possible impact on
businesses and the park.
On July 10, 2023,the Administration sent a Letter to the Mayor and City Commission updating them on the performance of Florida
Fresh Market's activations throughout the City and its decision to exercise the termination for convenience clause in the agreement
between the City and Florida Fresh Markets. Upon issuing a notice of termination, the last activation under the agreement took
place on August 6,2023.
On September 13, 2023, the Mayor and City Commission discussed an item regarding terminating the market operations and
directed the Administration to explore potential changes and continuation options for the artisanal markets operated by Florida
Fresh Markets.
On October 18, 2023,the Mayor and City Commission directed the Administration to negotiate a six-month pilot project with Florida
Fresh Markets,with a three-month review contingent on various modifications to the market, including,but not limited to:
• limiting categories of offerings to natural products that align with the Lummus Park health-conscious theme,
• reducing the footprint of the market and
• replacing the tents with a more aesthetic covering
Page 846 of 1862
ANALYSIS
Based on the direction given at the October 18, 2023 Commission meeting, the Administration began the negotiations with Florida
Fresh Markets on October 23,2023.
Considering the terms and scope of the market were to be modified, the Tourism and Culture Department worked with the City
Attorney's Office and Procurement Department to determine feasibility and the best steps forward.After various conversations and
reviews, staff drafted a reinstated and amended management and operation agreement that was presented to Florida Fresh
Markets on March 19,2024.
Understanding the challenges brought by weather and seasonal residency changes to the outdoor activation in the summer
months, the vendor has requested that the start date of the market activation be November 2024. Careful consideration has been
given to the schedule during the negotiation process.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
N/A
CONCLUSION
The Administration presents this timeline and the vendor's request to the Public Safety and Neighborhood Quality of Life
Committee for consideration and direction.
Applicable Area
South Beach
Is this a"Residents Right to Does this item utilize G.O.
Know"item,_pursuant to Bond Funds?
city Code Section 2-14?
Yes No
Strategic Connection
Non-Applicable
Legislative Tracking
Tourism and Culture
ATTACHMENTS:
Description
❑ Resolution 2022-32259
❑ Resolution 2023-32465
❑ LTC 310-2023
•
Page 847 of 1862