LTC 285-2024 City of Miami Beach Launches Find Your Match CampaignMIAMI BEACH
OFFICE OF THE CITY MANAGER
LTC#
TO:
FROM:
DATE:
SUBJECT:
LETTER TO COMMISSION
Honorable Mayor Steven Meiner and Members of the City Commission
Rickelle Wiliams, Interim City Manager f(/
July 11,2024
City of Miami Beach Launches "Find Your Match"Campaign
The purpose of this Letter to Commission (LTC)is to announce that the Office of Marketing and
Communications in close collaboration with the Greater Miami Convention and Visitors Bureau
(GMCVB)and its agency of record,VML,will soon launch the "Find Your Match"marketing
campaign.
Building on the success of the City of Miami Beach's viral campaign "Miami Beach is Breaking up
with Spring Break",the "Find Your Match"campaign extension aims to attract visitors,engage
residents,increase brand awareness and boost hotel bookings by showcasing the diverse and
dynamic experiences Miami Beach has to offer."Find Your Match,"invites visitors and locals to
discover the aspects of Miami Beach that resonate with them the most.
The campaign video introduces a cast of characters,each searching for their perfect Miami Beach
experience based on interests ranging from arts and outdoor activities to culture and culinary
delights.Viewers experience the excitement of discovering the city's hidden gems,vibrant nightlife,
gourmet dining,shopping destinations and cultural hotspots through these characters'
perspectives.The creative approach mimics popular mobile apps,with the viewer being "swiped"
through different Miami Beach experiences and destinations.Each swipe reveals a new adventure
whether it's exploring a shopping venue,enjoying a day at the beach or dining at a top-rated
restaurant.
Learn more about the campaign at www.FindYourMatchMB.com.Follow the "Find Your Match"
campaign at @MiamiBeachNews and @VisitMiami.
Examples of the "Find Your Match"campaign creative can be seen below:
Fall in love EEa...
FIND YOUR MATCH
285-2024