LTC 315-2024 SIDEWALK CAFE INDEXDocusign Envelope ID:1AD78C81-3D1D-49F9-8B92-B1D43E1FC018
MIAMI BEACH
OFFICE OF THE CITY MANAGER
LTC#
TO:
FROM:
DATE:
SUBJECT:
LETTER TO COMMISSION
Honorable Mayor Steven Meiner and Members of the City Commission
Rickele wiams, Interim ciy Manager fl)
July 24,2024
SIDEWALK CAFE INDEX
The purpose of this Letter to Commission (L TC)is to communicate the results of the Sidewalk
Cafe Index from FY 2024 Quarter 3 (April 1,2024 to June 30,2024).
Key Metrics Sidewalk Cafe Index :
%No Litter on the Ground
%No Hawking Observed
%Itemized Resort Tax and Sales Tax
%Optional Tip Greater than Permitted
%Tipping not clear on menu
Background
82%
97%
59%
29%
34%
The Sidewalk Cafe Index is an objective measurement of established cleanliness/appearance and
customer service criteria.The results of the assessments will be used to monitor the impacts of
ordinances and regulations to target areas for future improvements and assure the quality of
services.The program includes sidewalk cafes located across the city with concessionaire
agreements (Attachment A).
At its May 1,2019 meeting,the Safety,Security and Infrastructures subcommittee of the Mayor's
Panel on Ocean Drive recommended the development of a secret shopper program as an
investigative tool to ensure compliance with established regulations for sidewalk cafes. Initially,the
administration considered employing a secret shopper program that would be entirely outsourced
to a professionally accredited company to perform the investigatory function.However,the cost of
engaging a private firm is significantly higher than the City hiring qualified individuals to monitor
and report,similar to the City's successful performance assessment programs for trolleys and
garage security/attendants.
Comparable to the City's other performance assessment programs,the sidewalk cafe index was
developed to evaluate criteria aligned to the following categories:Cleanliness/Appearance and
Customer Service/Consumer Protection (Attachment B).
As with all performance initiatives,assessments were paused from April 2020 through September
2023.Prior to reimplementation of the index in FY 24 Q1,City staff met with community
representatives from the commercial districts.The updated index was presented in detail to the
hospitality leaders,who provided helpful feedback and were enthusiastically supportive.
315-2024
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Summary of Sidewalk Cafe Index Program
Overall,the Sidewalk Cafe Index resulted in the assessment of 36 cafes located throughout the
City.The assessments were conducted between April 1,2024 through June 30,2024.
Positive Criteria in FY 24 Q3
•Appearance and Cleanliness:Overall,94%of appearance and cleanliness cafe
assessment criteria rated well with subarea results as follows:
•92%sidewalks are well maintained with 90%of assessments exceeding all criteria
except for no sidewalk stains and no litter on ground at 82%respectively.
•97%sidewalk furniture well maintained with 90%of assessments exceeding all
criteria.
•94%sidewalks usable with 90%of assessments exceeding all criteria except for no
physical or visual barriers around permitted area at 87%.
•Customer Service/Customer Protection:Overall,95%of customer service cafe
assessment criteria rated well with subareas as follows:
•90%menu well-presented with 90%of assessments exceeding all criteria except
for gratuity/service charge explained on all menus at 68%
•97%service experience with 90%of assessments exceeding all criteria
•97%meal quality rating well with 90%of assessments exceeding all criteria
•97%restrictions met with 90%of assessments exceeding all criteria
•95%exit interview visitor/tourist indicating likely to return
•Hawking:97%of assessments conducted did not experience or observe any hawking
during the assessment.
Area of Focus in FY 24 03
•Customer Service/Customer Protection:Check/Bill Well-Presented
•Itemized resort and sales tax-On 15 occasions concessionaires failed to accurately
label amount of city,county,and state taxes on the face of the customers'bill.
Public Works will review the list of cafes in question to ensure they are in
compliance,both generally and specifically regarding the itemization of taxes and
tipping limit requirements per the agreement.
•Optional tip suggestion -On 10 occasions the optional tip suggested was greater
than 5%of the pre-tax amount
•Tipping not clear on menu -On 12 occasions the percentage of the automatic
gratuity and/or service charge was not clearly displayed on the menu
•90%check/bill assessments were well-presented except itemized resort tax and
sales tax at 59%
•90%menu assessments were well presented except gratuity service charge
explained on all menus in same size as menu item at 68%
•Other Observations
•Live entertainment or speakers -On 22 occasions live entertainment or speakers
were noted in the concession area.
•Single use plastic beverage,straws or stirrers-On 4 occasions single use plastic
beverage,straws or stirrers were noted.
•Plastic bag provided for single use carry out-On 4 occasions plastic bags were
provided for single use carry out.
Code Compliance issued 96 letters of default based on information gathered through the Sidewalk
Cafe Index and code enforcement inspections and continues to follow-up to ensure compliance.
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Overall Report -Sidewalk Cafe Index
%CHANGE
FROM
FY24 01 PREVIOUSQ2Q3QTR
Cleanliness/Appearance 95%95%94%-1%
Sidewalk Well Maintained 93%94%92%-3%
No sidewalk stains 85%79%82%4%
No graffiti or advertisements 97%100%97%-3%
No litter on the ground 83%93%82%-12%
No standing water/organic material 100%100%97%-3%
Odor free 100%98%100%2%
Sidewalk Furniture Well Maintained 100%95%97%2%
Table clean,attractive and orderly 100%95%95%0%
Chairs clean,attractive and orderly 100%98%97%-1%
Umbrella clean,attractive and orderly 100%88%95%8%
Furniture safe -high quality,design,and materials 100%95%97%2%
Signage well-maintained and usable 100%100%100%0%
Sidewalk Usable 93%97%94%-2%
No physical or visual barriers around permitted area 83%93%87%-6%
No stacking or piling of chairs and storage of dishes/silverware 100%98%97%-1%
No special board 90%95%92%-3%
No advertising and/or special signage (including on tables)93%98%95%-3%
No food displays 97%99%100%1%
Customer Service/Consumer Protection 90%94%95%1%
Menu Well Presented 83%92%90%-2%
Menu provided with prices listed adjacent to item 100%100%96%-4%
Specials listed in menu or provided on separate menu with prices listed
adjacent to item with terms &conditions 81%93%90%-3%
Automatic sharing service fees/charges on menu in same size as menu
item 71%95%97%2%
Gratuity/service charge explained on all menus in same size as menu item
and same%on each menu 72%75%68%-9%
Corkage fee or set-up fee disclosed on menu or N/A 90%99%100%1%
Check/Bill Well Presented 86%83%90%9%
Electronic or paper bill provided 100%98%99%1%
Automatic gratuities/tip in minimum 14 point font 93%86%100%16%
Automatic service charge,corkage fee,set up fee,or sharing fee in
minimum 12 point font 90%91%99%9%
Itemized resort tax and sales tax 48%51%59%16%
Suggested or automatic gratuity calculated on pre-tax sale amount of
food/drinks and service charges (if applicable)at 15%,18%,or 20%97%87%95%9%
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Service Experience 89%98%97%-1%
Met DBPR (Dept.of Business and Professional Regulation)inspection
standard during the most recent visit 98%100%100%0%
Yelp/Google above average rating 76%98%92%-6%
Trip Advisor above average rating 83%100%92%-8%
Concessionaire did not communicate rudely or antagonistically during
complaint 100%100%100%0%
Concessionaire did not offer any inducement to leave a positive review on
an online platform 90%93%100%8%
Meal Quality 97%98%97%-1%
Order was correct and as requested 95%98%96%-2%
Food was delivered in a reasonable amount of time 98%98%95%-3%
Food was freshly cooked,hot/cold upon arrival and tasty 97%98%99%1%
Food was well-prepared 100%98%97%-1%
Employees were helpful,professional and courteous with food-related
issue 97%100%100%0%
Restrictions 97%99%99%0%
No sales of cigars/cigarettes outside of the concession area 93%98%97%-1%
No vendor use of flashing lights or signs to gain attention 100%100%100%0%
No vapor generated devices (hookahs)available in the concession area 100%98%97%-1%
All employees wearing uniforms 95%100%100%0%
Hawking Observation
No hawking experienced or observed 79%100%97%-3%
One to four instances of hawking observed 14%0%3%300%
Five or more instances of hawking observed 7%0%0%0%
Forms of hawking experienced or observed
Aggressive hawking --verbal 10 0 2 200%
Aggressive hawking --use of menu 4 0 0
Aggressive hawking --following customers 2 0 0
Aggressive hawking --Use of card/coupon 0 0 0
Aggressive hawking --blocking pedestrian path 0 0 0
Aggressive hawking --host/hostess on two sides of path 0 0 0
Exit Interview Visitor/Tourist Informational Questions 97%98%95%-3%
Would your experience at this restaurant make you likely to return again?97%98%95%-3%
As a visitor/tourist to Miami Beach,would you be more or less likely to
return to Miami Beach based upon
your experience at this restaurant?97%98%95%-3%
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City part-time staff is conducting sidewalk cafe assessments every quarter.If you or any member
of your staff is interested in participating as an Excellence Program assessor,please contact Dr.
Leslie Rosenfeld with Education and Performance Initiatives at extension 26923.
If you have any further questions,please feel free to contact me.
Attachment A -Sidewalk Cafes
Attachment B -Sidewalk Cafe Index
c:Eric Carpenter,Deputy City Manager
Mark Taxis,Assistant City Manager
Bradford Kaine,Interim Public Works Director
Hernan Cardeno,Code Compliance Director
Rob Rosenwald,Chief Deputy City Attorney
Jason D.Greene,Chief Financial Officer(1~L!:~nfeld,Chief Education and Performance Officer
#e rr
Docusign Envelope ID:1AD78C81-3D1D-49F9-8B92-B1D43E1 FC018
ATTACHMENT A
SIDEWALK CAFE (as of October 2023)
-I -Restaurant Name Number &Street Restaurant Name Number &Street
TACO RICO 409 15th St OH MEXICO /CAFE NOVO 410 Espanola Way
CUBATON 413 15th St PAPERFISH 432 Espanola Way
BODEGA 1220 16th St THE DREXEL 516 Espanola Way
SUVICHE SUSHI AND CEVICHE 1119 16th ST YARD BIRDS 1600 Lenox Avenue
Ricky's/Necessary Purveyor 1222 16th St ROSETTA BAKERY 1666 Lenox Avenue
INTI.MO 840 1st ST BRAZA Y LENA (OLE OLE)626 Lincoln Rd
BARCELONITTA 1400 20th ST CUBAN-ITA-PIZZA TUA?667 Lincoln Rd
MAIA SPIRITS &WINE 1414 20th St GROOVY'S PIZZA 938 Lincoln Rd
SWEET LIBERTY 237 20th st HAA GEN DAZS 665 Lincoln Rd
GRILL HOUSE 976 41st ST HAAGEN DAZS 424 Lincoln Rd
STARBUCKS #21216 827 41st St HAVANA1957 819 Lincoln Rd
LAS OLAS 644 6th ST IT ITALIAN TRA TTORIA 1014 Lincoln Rd
BUENOS AIRES BAKERY 230 71st ST ISSABELLA'S 1022 Lincoln Rd
CAFE PRIMA PASTA 414 71st ST LA CERVECERIA DEL BARRIO-Oh Mexico?836 Lincoln Rd
GEORGE'S RESTAURANT 300 72ndST OSTERIA DA FORTUNA TA 607 Lincoln Rd
MACCHIA Li NA RESTAURANT 820 Alton Road ROSIN ELLA 525 Lincoln Rd
WOK TO WALK 1629 Alton Road SEGAFREDO/COLONY THEATER 1040 Lincoln Rd
TANUKI 1080 Alton Road SPRIS INC.731 Lincoln Rd
AVO MIAMI 1834 Bay Road STARBUCKS #13007 605 Lincoln Rd
LUCALI RESTAURANT 1930 Bay Road ZEKE'S ROADHOUSE 625 Lincoln Rd
TEQUIZTLAN MEXICAN 1884 Bay Road STARBUCKS #8251 826 Lincoln Rd
BIG PINK 157 Collins Ave 7SPICES (FREDDO)610 Lincoln Road
CAMPO ARGENTI NO 6954 Collins Ave CHEESECAKE FACTORY 600 Lincoln Road
FIFI'S ON THE BEACH 6934 Collins Ave AURAATBOOKS 927 Lincoln Road
HAAGEN DAZS 1670 Collins Ave CAPITAL ONE CAFE 1029 Lincoln Road
NORMAN'S TAVERN 6770 Collins Ave CVI.CHE 105 1245 Lincoln Road
SUNNYS 1058 Collins Ave FAT RONNIE'S 1233 Lincoln Road
VENEZIA PIZZA &CAFE 6646 Collins Ave FINN EGANS ROAD 942 Lincoln Road
BURGERS &SHAKES 7401 Collins Avenue I SCREAMGELATO 211 Lincoln Road
CARBONE 49 Col Ii ns Avenue KANSAS 647 Lincoln Road
IRON SUSHI #4 6940 Col Ii ns Avenue MUNCHIES 324 Lincoln Road
IT ITALIAN TRA TTORIA 1656 Collins Avenue NESPRESSO 643 Lincoln Road
ROSETTA BAKERY 1666 Collins Avenue MAMMAMIA 670 Lincoln Road
SULTAN 1903 Col Ii ns Avenue PANIZZA BISTRO 1229 Lincoln Road
WILDE ON THE PORCH 1700 Collins Avenue PAUL 450 Lincoln Road
CALL ME GABY 816 Commerce ST PIZZETTE 1223 Lincoln Road
TIME OUT MARKET 1601 Drexel Ave PLAYAMIAMI 915 Lincoln Road
A LA FOLIE 516 Espanol a Way POLLOS Y JARRAS 1237 Lincoln Road
CRAFTSOUTH BEACH 445 Espanola Way ROMINA'S 833 Lincoln Road
ESPANOLA CIGARS 409 Espanola Way TAP ELIA 551 Lincoln Road
ESPANOLITA 437 Espanola Way TASCA PAELLA 920 Lincoln Road
AUBI &RAMSA 440 Espanola Way THE LOBSTER SHACK 613 Lincoln Road
GOOD GIRL SAKA YA 447 Espanol a Way SHAKE SHACK 1111 Lincoln Road,Apt 14
HOSTERIA ROMANA 429 Espanola Way LAS VACAS GORDAS 933 Normandy Drive
LA LEGGENDA 224 Espanol a Way BETSY ROSS HOTEL 1440 Ocean Drive
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Restaurant Name Number &Street
BOULEVARD RESTAURANT(Redo)740 Ocean Drive
JALAPENO MEXICAN GRILL 530 Ocean Drive
CI'S CRAB SHACK 600 Ocean Drive
KANTINA 834 Ocean Drive
CALA CAFE (LA TRATTORIA)1244 Ocean Drive
CALL ME CUBAN 1300 Ocean Drive
ICON 860 Ocean Drive
CAFE AMERICANO 1144 Ocean Drive
READHEAD SANDWICHES 1144 Ocean Drive
IL BOLOGNESE 1400 Ocean Drive
CAFE MILANO 850 Ocean Drive
THE BIRDCAGE (CARLYLE CAFE)1250 Ocean Drive
MEET DALIA 640 Ocean Drive
LA CERVECERIA DEL BARRIO 1412 Ocean Drive
PELICAN HOTEL 826 Ocean Drive
OCEAN 7 CAFE 660 Ocean Drive
FINN EGANS WAY 1344 Ocean Drive
THE NEWS CAFE 800 Ocean Drive
MEET MIA -DBA AMALFI TRATTORIA 620 Ocean Drive
A FISH CALLED AVALON 700 Ocean Drive
MONTANAS 736 Ocean Drive
CAVALIER HOTEL 1320 Ocean Drive
HAVANA 1957 940 Ocean Drive
HAVANA 1957 OCEAN 1410 Ocean Drive
MANGO'S 900 Ocean Drive
OCEAN TEN 960 Ocean Drive
PALACE 1052 Ocean Drive
PALACE CAFE D052-8 Ocean Drive
PINK TACO 1200 Ocean Drive
SOCIAL 1024 Ocean Drive
STARLITE HOTEL 750 Ocean Drive
SUGAR FACTORY 1060 Ocean Drive
TGI FRIDAY'S 500 Ocean Drive
THE LOCUST 918 Ocean Drive
VOODOO 928 Ocean Drive
WET WILLIES 760 Ocean Drive
KANOU 1236 Ocean Drive
PURPLE PENGUIN CAFE-CLOSED 1418 Ocean Drive
Restaurant Name Number &Street
KOMMA 560 Washington Ave
GRAFA PIZZA 1357 Washington Ave
FRATELLI LA BUFALA 437 Washington Ave
AMALFI TRATTORIA 1403 Washington Ave
STUBBORN SEED 101 Washington Ave
MOSHI MOSHI {SUSHI YAMAJAPANESE)1448 Washington Ave
P.POLEPIZZA 701 Washington Ave
PIZZA RUSTICA 863 Washington Ave
SAFRON RESTAURANT 1049 Washington Ave
SRIRACHA HOUSE FAST FOOD 1502 Washington Ave
THE CHICKEN SPOT 855 Washington Ave
ESQUINA CUBANA 710 Washington Ave CU-1
THE GARDEN HOUSE 710 Washington Ave,CU 1
PURA VIDA MIAMI 110 Washington Ave,CU 2
LA VENTANA 710 Washington Ave,CU 2
BURGERMEISTER 425 Washington Avenue
DECO WINGS AND BURGERS 1361 Washington Avenue
LA LOCANDA 419 Washington Avenue
PANE &VINO 1450 Washington Avenue
IRON SUSHI 840 Washington Avenue
CAFFE DI MAURO 1464 Washington Avenue
KALAMATA 423 Washington Avenue
BOLIVAR RESTAURANT 841 Washington Avenue
LA MULATA CUBAN RESTAURANT 1443 Washington Avenue
FIVE GUYS BURGERS &FRIES 1500 Washington Avenue
LIMONCELLO 1334 Washington Avenue
JUICE&JAVAII 1346 Washington Avenue
MATILDA'S TACO BAR 413 Washington Avenue
MAMA'S TACOS 710 Washington Avenue,Cl
SOBE VEGAN SOUTH BEACH 110 Washington Avenue,Cl
CUBA LIBRE(name change?Cuban Drive)524 Ocean Drive
THE BEACON 720 Ocean Drive
RONI'S RESTAURANT 7300 Ocean Terrace
SARDINIA ENOTECA RISTORANTE 1801 Purdy Ave
STILTVILLE CAFE 1787 Purdy Avenue
TASTI D-LITE CAF 4041 Royal Palm Avenue
HIRO'S SUSHI EXPRESS SOUTH BEACH 1518 Washington Ave
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ATTACHMENT B
SIDEWALK CAFE INDEX
Will use True /False for each of the criteria below leading to a score from 1 extremely well
maintained/excellent customer service to 6 poorly maintained/poor customer service.
5 True =1 score
4 True=2 score
3 True=3 score
2 True=4 score
1True =5 score
0 True=6 score
Cleanliness /Appearance
Sidewalk Well-Maintained
•No sidewalk stains
•No graffiti or advertisements
•No litter on ground
•No standing water/organic material
•Odor free
Sidewalk Furniture Well-Maintained
•Table clean,attractive and orderly
•Chairs clean,attractive and orderly
•Umbrella clean,attractive and orderly
•Furniture safe -high quality,design,and materials
•Signage well maintained and usable
Pull down comment for informational purposes
Furniture damaged
Furniture stained
Furniture signs of deterioration
Sidewalk Usable
•No physical or visual barriers around permitted area
•No stacking or pilling of chairs and storage of dishes/silverware
•No specials board
•No advertising and/or special signage (including on tables)signs
•No food displays
Pull down comment for informational purposes
Furniture blocking walkway
Planters on sidewalk
1 menu board every 50 ft
Customer Service
Menu Well-Presented
•Menu provided with prices listed adjacent to item
•Specials listed in menu or provided on separate menu with prices listed adjacent to item
with terms &conditions
•Automatic sharing fees/charges on menu in same size as menu item
•Gratuity/service charge explained on all menus in same size as menu item and same %
on each menu
•Corkage fee or set up fee disclosed on menu or N/A
Pull down comment for informational purposes
Specials provided verbally not on a menu
Discount listed not adjusted on bill/check
Sharing fee not on menu but charged
•Menu item change requested but price not provided
•Menu identical to sample menu provided to city
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Check/Bill Well-Presented
•Electronic or paper bill provided
•Automatic gratuities/tip in minimum 14 point font
•Automatic service charge,corkage fee,set up fee,or sharing fee in minimum 12 point
font
•Itemized resort tax and sales tax
•Suggested or automatic gratuity calculated on pre-tax sale amount of food/drinks and
service charges (if applicable)at 15%,18%,or 20%
Pull down comment for informational purposes
•Tipping not clear on menu or wrong tip calculated
•Had to request bill
•Optional tip suggested greater than 5%of pre-tax sale amount
•Check/Bill did NOT reflect the order including any specials presented orally or in
writing
•Gratuity/Tip/Service charge was automatically added to the check/bill
•Gratuity/Tip %added to the bill matched %on the credit card display/form
•Employee indicated they receive a %of the service charge
•Please explain the percentage calculated
•Please explain employee response
•Explain the Additional Tip (If applicable)
Service Experience
•Met DBPR (Dept.of Business and Professional Regulation)Inspection Standard during
the most recent visit Search the Cafe through the link:
https://www/myfloridalicense.com/wl 11.asp?mode=1 &SI D=&brd=&typ=
•Yelp/Google above average rating
•Trip Advisor above average rating
•Concessionaire did not communicate rudely or antagonistically during complaint
•Concessionaire did NOT offer any inducement to leave a positive review on online
platform
Pull down comment for informational purposes
•Other guests appeared to be enjoying the restaurant
•Other guests appeared satisfied
•Patrons appeared displeased with the experience
•Please explain why the patrons appeared displeased with the experience
Meal Quality
•Order was correct and as requested
•Food was delivered in a reasonable amount of time
•Food was freshly cooked,hot/cold upon arrival and tasty
•Food was well-prepared
•Employees were helpful,professional and courteous with food related issue
•Please explain why employees were not helpful,professional and courteous
Restrictions
•No sales of cigars/cigarettes outside the concession area
•No vendor use of flashing lights or signs to gain attention
•No oversized ALCOHOLIC drinks greater than 22 ounces (except bottles of wine)were
served
•No vapor generated devices (hookahs)available in the concession area
•All employees wearing uniform
Pull down comment for informational purposes
•Request for larger alcoholic drink was denied
•Request for larger alcoholic drink was granted
Docusign Envelope ID:1AD78C81-3D1D-49F9-8B92-B1D43E1FC018
•Drink specials were presented clearly and reflected correctly on the bill
This section will be a selection of one observation resulting in the score indicated:
Hawking Observation
•No hawking experienced or observed (1 score)
•One instance of hawking observed (2 score)
•Two instances of hawking observed (3 score)
•Three instances of hawking observed (4 score)
•Four instances of hawking observed (5 score)
•Five or more instances of hawking observed (6 score)
Pull down comment for informational purposes
Aggressive hawking -verbal
Aggressive hawking -use of menu
Aggressive hawking -use of card/coupons
Aggressive hawking -following customers
Aggressive hawking -blocking pedestrian path
•Aggressive hawking -host/hostess on two sides of pedestrian path
Pull down comment for general informational purposes
Live entertainment or speakers
•Single use plastic beverage or stirrers
•Cafe furniture within 5 feet of an alley,pedestrian crosswalk or corner curb out
•Cafe furniture within 10 feet of bus bench/shelter
•Plastic bag provided for single use carry out
•Alcohol being served in concession area between 1:30 am and 8 am
•Barriers around the concession area (planters or other less than 5 ft.apart)
•Sample food displayed to the public
•Concession area used for purpose other than outdoor cafe
•What other purpose was the concession area used for?
Exit Interview Visitor/Tourist Informational Questions
•Would your experience at this restaurant make you likely to return again?
•As a visitor/tourist to Miami Beach,would you be more or less likely to return to Miami
Beach based upon your experience at the restaurant?