R9AP June 2024 Flood Event Communication Summary Final_resizedJune 2024 Flood Event
Marketing & Communications Summary
SUMMARY
Posts across all social platforms.
Social Media
miamibeachfl.gov/stormready
Website
Press release for local media to amplify
messaging.
Press Release
Dedicated e-blasts with updates.
Email Marketing
Real-time emergency information.
Text Message Alerts
Interviews, fact-checking and more.
Media Relations
During the unprecedented rainfall that occurred the second week of June 2024, 9 text messages and 3
comprehensive dedicated emails were sent to subscribers along with 69 social media posts published across
city, fire and police accounts that promoted information related to the flooding event such as weather
conditions, parking, sandbag distributions, trash pickup and more. A press release announcing the State of
Emergency and city updates was also issued to media outlets.
TEXT MESSAGE ALERTS
Wednesday, June 12Tuesday, June 11 Thursday, June 13
A total of 9 text messages were sent to 11,500 MB Alert subscribers.
Wednesday, June 12
3:18 p.m. with an open rate of 40.1%
Stay Safe and Report Flooding
Tuesday, June 11 Thursday, June 13
NEWSLETTER PROMOTION
8:53 p.m. with an open rate of 38.7%
Flood Watch Extended through
Thursday Evening
1:57 PM with an open rate of 38.1%
Flood Watch Extended: Parking Garages
Are Now Open to Residents
Three dedicated e-blasts were sent to approximately 39,500+ subscribers.
SOCIAL MEDIA PROMOTION
Facebook
27 total posts
@CityofMiamiBeach
57k followers
@MiamiBeachFire
18k followers
@MiamiBeachPD
50k followers
Instagram
8 total stories
@MiamiBeachNews
115k followers
@MiamiBeachFire
16.5k followers
@MiamiBeachPD
65.9k followers
X (Twitter)
31 total posts
@MiamiBeachNews
124k followers
@MiamiBeachFire
9.3k followers
@MiamiBeachPD
53.2k followers
Nextdoor
3 total posts
City of Miami Beach
24.8k followers
69 posts were published across City of Miami Beach social media platforms
with a combined following of 533,789 users.
8:07 p.m.
Miami Beach Fire
Department X post
SOCIAL MEDIA PROMOTION
Monday, June 10
8:08 p.m.
Miami Beach Fire
Department
Facebook post
8:10 p.m.
Miami Beach Fire
Department
Instagram story
11:27 p.m.
City of Miami Beach
Facebook post
11:28 p.m.
City of Miami Beach
Instagram story
City of Miami Beach
reposted Miami
Beach Fire
Department X post
from 8:07 p.m.
7:54 a.m.
Miami Beach
Police Department
Facebook post
7:55 a.m.
Miami Beach
Police Department
X post
Miami Beach Fire
reposted City of
Miami Beach X post
from 8:35 a.m.
SOCIAL MEDIA PROMOTION
Tuesday, June 11
7:56 a.m
Miami Beach
Police Department
Instagram story
8:35 a.m.
City of Miami
Beach X post
8:36 a.m.
City of Miami Beach
Facebook post
8:45 a.m.
Miami Beach Fire
Department
Facebook post
3:32 p.m.
City of Miami
Beach
Facebook post
10:27 a.m.
City of Miami
Beach Facebook
post
10:33 a.m.
City of Miami
Beach
Nextdoor post
SOCIAL MEDIA PROMOTION
Tuesday, June 11
10:28 a.m.
City of Miami
Beach X post
Miami Beach Fire
reposted City of
Miami Beach X
post from 10:28
a.m.
1:25 p.m.
Miami Beach
Fire Department
Facebook post
3:29 p.m.
City of Miami
Beach X post
Miami Beach
Fire Department
reposted City of
Miami Beach X
post at 3:29
p.m.
3:36 p.m.
Miami Beach
Fire Department
Facebook post
8:59 a.m.
City of Miami
Beach X post
Miami Beach Fire
Department
reposted City of
Miami Beach X post
from 8:59 a.m.
2:53 p.m.
City of Miami
Beach X post
SOCIAL MEDIA PROMOTION
Wednesday, June 12
9 a.m.
City of Miami
Beach Facebook
post
10:23 a.m.
Miami Beach Fire
Department
Facebook post
Miami Beach Fire
Department reposted City
of Miami Beach X post
2:57 p.m.
City of Miami
Beach Facebook
post
5:32 p.m.
City of Miami
Beach X post
Miami Beach Fire
Department
reposted City of
Miami Beach X post
from 5:32 p.m.
Miami Beach Fire
Department
reposted City of
Miami Beach X post
from 2:53 p.m.
5:33 p.m.
Miami Beach Fire
Department
Facebook post
SOCIAL MEDIA PROMOTION
Wednesday, June 12
5:32 p.m.
City of Miami
Beach Facebook
post
5:35 p.m.
Miami Beach Fire
Department
Instagram story
7:53 p.m.
City of Miami
Beach Instagram
story
9:07 p.m.
City of Miami
Beach X post
Miami Beach Fire
Department
reposted City of
Miami Beach X post
from 9:07 p.m.
9:08 p.m.
City of Miami Beach
Facebook post
9:11 p.m.
Miami Beach Fire
Department
Instagram story
SOCIAL MEDIA PROMOTION
9:12 p.m.
Miami Beach Fire
Department
Facebook post
Wednesday, June 12
9:48 p.m.
City of Miami
Beach Facebook
post
9:49 p.m.
City of Miami
Beach X post
9:49 p.m.
Miami Beach
Police Department
Instagram story
9:54 p.m.
City of Miami Beach
Instagram story
11:26 a.m.
City of Miami
Beach Facebook
post
11:27 a.m.
City of Miami
Beach X post
11:49 a.m.
Miami Beach
Police
Department
reposted NWS
Miami X post
from 11:49 a.m.
SOCIAL MEDIA PROMOTION
Thursday, June 13
Miami Beach
Police Department
reposted City of
Miami Beach X
post from 11:27
a.m.
11:38 a.m.
City of Miami
Beach
Nextdoor post
2:01 p.m.
City of Miami
Beach Facebook
post
2:03 p.m.
City of Miami
Beach X post
Miami Beach Police
Department
reposted City of
Miami Beach X post
from 2:03 p.m.
3:04 p.m.
Miami Beach
Fire Department
Facebook post
SOCIAL MEDIA PROMOTION
2:15 p.m.
City of Miami
Beach Nextdoor
post
3:03 p.m.
Miami Beach Fire
Department X
post
4:40 p.m.
City of Miami
Beach Police
Department
Facebook post
Thursday, June 13
4:48 p.m.
Miami Beach
Police Department
X post
6:22 p.m.
City of Miami
Beach X post
SOCIAL MEDIA PROMOTION
Thursday, June 13
7:37 p.m.
City of Miami
Beach X post
6:24 p.m.
City of Miami
Beach
Facebook post
7:32 p.m.
City of Miami
Beach
Facebook post
10:51 a.m.
City of Miami
Beach Facebook
post
SOCIAL MEDIA PROMOTION
Friday, June 14
10:53 a.m.
City of Miami
Beach X post
11:04 a.m.
Miami Beach
Fire Department
Facebook post
11:05 a.m.
Miami Beach Fire
Department X
post
6:32 p.m.
City of Miami
Beach
Facebook post
7:53 p.m.
Miami Beach
Fire Department
Facebook post
SOCIAL MEDIA PROMOTION
Friday, June 14
6:34 p.m.
City of Miami
Beach X post
Miami Beach Fire
Department
reposted City of
Miami Beach X
post from 6:34
p.m.
DEDICATED WEBSITE
A detailed webpage
www.miamibeachfl.gov/stormready was
created and continually updated with the
latest city information in real-time.
Additionally, a banner was prominently
featured across the top of
miamibeachfl.gov directing users to the
Storm Ready page.
PRESS RELEASE
A press release was shared with media contacts on Thursday, June 13.
PRESS
THANK YOU!