LTC 344-2024 Miami Beach 'Find Your Wave' Campaign Wins Ragan Daily PR AwardMIAMI BEACH
OFFICE OF THE CITY MANAGER
LTC#
TO:
FROM:
DATE:
SUBJECT:
LETTER TO COMMISSION
Honorable Mayor Steven Meiner and Members of the City Commission
Eric T.Carpenter,City Manager £w,~
August 13,2024
Miami Beach 'Find Your Wave'Campaign Wins Ragan Daily PR Award
The purpose of this Letter to Commission (LTC)is to announce that the Miami Beach 'Find Your
Wave'campaign created by the Office of Marketing and Communications in close collaboration
with the Greater Miami Convention and Visitors Bureau (GMCVB)and its agency of record,VML,
won the Ragan Daily PR Award and was shortlisted for the Multichannel Campaign Award.
The City of Miami Beach was chosen from a wide pool of national entries to receive recognition
as a winner in PR Daily's Social Media &Digital Awards in the Video category for its 'Find Your
Wave'campaign.Other Social Media &Digital Awards winners included The New York Times,
PepsiCo,Dove,The North Face and Hoka.The city's campaign also won honorable mention in
the Multichannel Campaign category.
"PR Daily's Social Media &Digital Awards celebrates the organizations,people and teams that
know how to earn audience attention online.They are continuing to advance the fields of social
media and digital communications,leading to success for their organizations or clients,"
according to PR Daily.
Examples of the campaign creative can be seen below:
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Find Your Wave video stills.
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Find Your Wave digital,print and Out-of-Home executions,part of the multichannel promotional
strategy.
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