Resolution2024-33245 RESOLUTION NO., 2024-33245
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO
EXECUTE A SPONSORSHIP AGREEMENT WITH OCEAN DRIVE
IMPROVEMENT ASSOCIATION, INC, IN THE AMOUNT NOT TO EXCEED
$100,450.00, FOR THE FISCAL YEAR 2025 SEASON OF THE OCEAN DRIVE
PROMENADE MUSIC SERIES.
WHEREAS,the Ocean Drive Promenade Music Series(the"Event") is a free weekly Sunday
afternoon public event, celebrating, through careful activation, the Ocean Drive Promenade; building
a community for residents in the Art Deco Cultural District; and amplifying a positive message about
Ocean Drive and the Miami Beach community through musical performances; and
WHEREAS,the Ocean Drive Improvement Association, Inc. ("ODA"), as the event organizer,
in partnership with the City and the Greater Miami Convention and Visitors Bureau, features live
concerts that showcases jazz and classical musicians on the Ocean Drive Promenade; and
WHEREAS, on October 18, 2023, the Mayor and City Commission adopted resolution 2023-
32815 approving ODA's funding request for the 2024 Ocean Drive Promenade Music Series, in an
amount not to exceed $100,450.00 ("City's Contribution"); authorizing the City Manager to execute a
sponsorship agreement; requiring ODA to provide a final report depicting audience attendance and
demographics; and requiring that future funding requests for this Event require a 1:1 match; and
WHEREAS, the ODA has requested funding assistance from the City, in the amount of
$100,450.00, for the 2025 Ocean Drive Promenade Music series("Event series"); and
WHEREAS,funding for the Fiscal Year 2025 Event series is currently included in the FY 2025
Proposed Operating Budget and is subject to Mayor and Commission approval at the 2nd
Commission Budget Hearing on September 25, 2024; and
WHEREAS, the City's sponsorship will be funded from Resort Tax funds; and
WHEREAS, the Fiscal Year 2025 Event series is scheduled to take place every Sunday
evening, from October 1, 2024, through September 30, 2025, in the Ocean Drive Promenade,
between 14th Street and 14th Place on Ocean Drive; and
WHEREAS, the City Manager recommends approving the sponsorship and authorizing the
City Manager to enter into a sponsorship agreement with ODA for the 2025 Ocean Drive
Promenade Music Series.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby authorize the City Manager and City Clerk to execute a sponsorship ,
agreement with the Ocean Drive Improvement Association, Inc., in an amount not to exceed
$100,450, for the Fiscal Year 2025 Ocean Drive Promen- ,e Music Series.
•
PASSED AND ADOPTED this l/ day o ( ''' 20
.Or • /
Steven Meiner, Mayor APPROVED AS TO
ATTEST: S�� ( 2QL4 FORM&LANGUAGE
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Rafael E. Granado, City Clerk
i.lfi(OR' ORATED; = a,'31 ¢,
'?'Q�•.., ••;;�°'_= City Attorney L4( Date
Resolutions - C7 U
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: September 11, 2024
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA,AUTHORIZING THE CITY MANAGER AND CITY CLERK
TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE
IMPROVEMENT ASSOCIATION, INC., IN AN AMOUNT NOT TO EXCEED
$100,450, FOR THE FISCAL YEAR 2025 OCEAN DRIVE PROMENADE MUSIC
SERIES.
RECOMMENDATION
The Administration recommends the Mayor and City Commission adopt the resolution to
authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in an amount not to exceed $100,450, for the Fiscal Year
(FY)2025 Ocean Drive Promenade Music Series.
BACKGROUND/HISTORY
The Ocean Drive Promenade Music Series ("the Event") is presented by the Ocean Drive
Improvement Association, commonly referred to as the Ocean Drive Association ("ODA") in
partnership with the City of Miami Beach and the Greater Miami Convention and Visitors Bureau.
The music series is scheduled every Sunday at 5:00 PM in the temporary Ocean Drive
Promenade, between 14th Street and 14th Place on Ocean Drive.
The mission and vision of the Event is to provide a thoughtfully curated activation of the Ocean
Drive Promenade, build community for residents and a great environment for tourists, while
amplifying positive messaging about Ocean Drive and Miami Beach.
On October 18, 2023, the Mayor and City Commission adopted Resolution No. 2023-32815
approving the ODA's funding request for the FY 2024 Ocean Drive Promenade Music Series, in
an amount not to exceed $100,450, authorizing the City Manager to execute a sponsorship
agreement, requiring the ODA to provide a final report depicting audience attendance and
demographics, and requiring that future funding requests for this Event require a 1:1 match. The
ODA has not yet provided the City with the final report for FY 2024 as programming is still ongoing
through September 2024.
ANALYSIS
On May 4, 2022, the Mayor and City Commission adopted Resolution No. 2022-32154, accepting
the Finance and Economic Resiliency Committee's recommendation from the April 29, 2022,
meeting to fund the inaugural Event in the amount of$100,450, requiring the ODA to include a
final report depicting audience attendance and demographics for the Event and to secure a 1:1
match for future funding requests.
On September 28, 2022, the Mayor and City Commission adopted Resolution No. 2022-32334,
approving the FY 2023 budget, which included a one-time funding enhancement for the 2023
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Page 480 of 1377
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Event. On April 28, 2023, the Mayor and City Commission adopted Resolution No.2023-32577,
authorizing the City Manager to execute a sponsorship agreement with the ODA for the FY 2023
event.
On September 27, 2023, the Mayor and City Commission adopted Resolution No. 2023-32785,
. approving the FY 2024 budget,which included a recurring funding enhancement for the FY 2024
Event. On October 18, 2023, the Mayor and City Commission adopted Resolution No. 2023- •
32815, authorizing the City Manager to execute a sponsorship agreement with the ODA for the
FY 2024 Event.
Funding for the 2025 Event is currently included in the FY 2025 Proposed Operating Budget (on
a recurring basis) from the Resort Tax Fund. It is subject to Mayor and Commission approval at
the 2nd Commission Budget Hearing on September 25, 2024. The funding request for artist fees
and sound services will be earmarked below.
•
ODA Budget for FY 2025 Season:
Total Budget Matching Funds Funding Request
Executive Director, ODA • $30,000 $30,000 $0
Betsy Artist Management $25,000 $25,000 $0
Artist Fees $77,500 $13,450 $64,050
Sound Services $41,400 $5,000 $36,400
Event Support $16,800 $16,800 $0
Design and Branding $6,600 $6,600 $0
Generator Rental $26,000 $26,000 $0
Insurance $3,600 $3,600 $0
Parking $5,800 $5,800 $0
• Totals $232,700 $132,250 $100,450
FISCAL IMPACT STATEMENT
$100,450 for the 2025 Ocean Drive Promenade Music Series which is to be funded from the
Resort Tax Fund.
Does this Ordinance require a Business Impact Estimate? Click or tap here to enter text.
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE)was published on:
See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meetinq-notices!
FINANCIAL INFORMATION
$100,450.00— 160-4300-000349-37-406-555-00-00-00-
Page 481 of 1377
CONCLUSION
The Administration recommends the Mayor and City Commission adopt the resolution to
authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean
Drive Improvement Association, Inc., in an amount not to exceed$100,450 for the FY 2025 Ocean
Drive Promenade Music Series.
Applicable Area
South Beach
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Tourism and Culture
Sponsor(s)
Co-sponsor(s)
Condensed Title
Authorize FY 2025 Ocean Drive Promenade Music Series Sponsorship Agreement. TC
Page 482 of 1377
OCEAN DRIVE P6ONE. Aill) ,N.
SERIES
SUNDAYS IN LUMMUS PARK
Between 14th Street and 1.4th Place
^ • Concerts at Twilight
(oceandrivearts.com for seasonal start times)
.3 4`1,LIIPa[74 .1 Ca-.j CPT^ ,c_t—r
7-Ken Pepiows'kl&Friends 7-MBCMF Venal Music Event I
14-Steffen Zelchner&5 String Swing 14-MBCMF Vocal Music Event It
21-Mike Eckvoth Jazz Quartet 21-Chamber Music Event
28-A,ea net String Quartet 28-Festival Closing Event
4-Afro Beat MI-stars 4-All That Jazz:A Sonic Journey Through India
11-The Danny Mixon Trio 11-Tom Lippincott Quartet
18-JJMZ Viole4'fiat 18-The Harden Pioiert
25-Dodo Orchestra 2S-Sotto Amore Duo
w f.:;4" SEPTEMBER
3-Contemporary Jazz Combo featuring 1-Markus Gottschfich Quartet
Kobie AUeyne on steel drums 8 South Beach Chamber Ensemble
10-Lourdes Valentin Combo 15-F11J Latin Jazz
17-Opera.Divas 22-Cortadto
24-Ms!Slepomtz Klezmer Trio 29-Cachite Lopez Band
h
7-Acute Inflections featuring Elaesea.Douglas 6-RoseMax&Remelts
and Stolid Pierre 13-Brasoui
14-Envee&Friends -Miami Beach Pride 20-Hired Songs
21 -LeNard Rutledge I Jim Gasior Quartet 27-liailoween'Scream'Quartet
28-Mellon Mustafa,Jr.Combo
NOVE i'?�:= :;
3 Third Annual Beachside A Cappello
5-Cinco de Mayo Mariachis 10-Usanne Lyons Sings Patriotic Songs
12-NavyWeek Miami-MiGta Band
ry 17-Broadway.Opera,&Moro
19-Joel DaSrlve Blues&Roots Music 24-Dunlap ow)Mabe
26-Arr and Sea Show
1-l.o Luctm
2-Sotange Men:Snian-Global Songs 8-Fill Brass
9-Filis Jazz Quarts! 15-Conaway String Duo
16-Swing All Stars 22-Steel Away-A Caribbean Christmas
23-Vomit&the Vinyl Blvd 29-Holiday Musicale
YY .as
IV'tI MIBEACH
C.D �C f:fu.-4
MM....emaK:OVLAa DRIVE
��9.901S 64:NE�
Sean the OR code to visit " '— cI I bike fl
oceandrivearts_com for details. i'
Page 483 of 1377