Resolution 2024-33307 RESOLUTION NO. 2024-33307
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING A WAIVER OF MIAMI
BEACH CONVENTION CENTER RENTAL FEES FOR 5000 ROLE
MODELS OF EXCELLENCE PROJECT, INC., IN AN AMOUNT NOT TO
EXCEED $28,925, FOR USE OF THE GRAND BALLROOM FOR THE
2024 ANNUAL DR. MARTIN LUTHER KING, JR. UNITY SCHOLARSHIP
BREAKFAST TO BE HELD ON JANUARY 14-15, 2025.
WHEREAS, the City has received an application from 5000 Role Models of
Excellence, Inc. ("5000 Role Models") for waiver of rental fees for the use of the Miami
Beach Convention Center; and
WHEREAS, the 5000 Role Models Annual Dr. Martin Luther King, Jr. Unity
Scholarship Breakfast ("Scholarship Breakfast") is a mentoring program committed to
closing the minority male achievement gap; and
WHEREAS, the primary goal of 5000 Role Models is to guide minority male
students along a carefully charted path through grades K-12 and college or ensuring the
attainment of other post-secondary credentials, and increasing their employability in
higher wage, high skills jobs within high demand industries; and
WHEREAS, the Scholarship Breakfast is a fundraising program to fund
scholarships to 50 young minority males mentored through 5000 Role Models annual
program; and
WHEREAS, the Scholarship Breakfast will host more than 2,500 attendees from
the Miami-Dade County community; and
WHEREAS, the Scholarship Breakfast will be held in the Grand Ballroom of the
Miami Beach Convention Center on January 14-15, 2025, including load-in and load out;
and
WHEREAS, 5000 Role Models requested that the City waive Miami Beach
Convention Center("MBCC") rental fees in an amount not to exceed $28,925; and
WHEREAS, the 5000 Role Models Scholarship Breakfast provides a civic and
social benefit and satisfies the MBCC rental waiver application criteria of by providing a
resident community impact by delivering services to the residents of Miami Beach.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve a waiver of Miami Beach Convention Center rental fees for
5000 Role Models of Excellence Project, Inc., in an amount not to exceed $28,925, for
the use of the Grand Ballroom for the 5000 Role Models of Excellence Project 2024
Annual Dr. Martin Luther King, Jr. Unity Scholarship Breakfast held on January 14-15,
2025.
PASSED and ADOPTED this Jo day of a‘ler 202
Steven Meiner, Mayor
ATTEST:
APPROVED AS TO
NOV 0 5 2024 FORM &LANGUAGE
&FOR EXECUTION
Rafael E. Gr. ado, City Clerk i,6 fro zA
City Attorneye5.r Date
,:4/
(111CORIORVED3
Sponsored by Commissioner Alex J. Fernandez
Co-Sponsored by Commissioner Joseph Magazine
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Resolutions - C7 D
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: October 30, 2024
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING A WAIVER OF MIAMI BEACH
CONVENTION CENTER RENTAL FEES, FOR THE 5000 ROLE MODELS OF
EXCELLENCE PROJECT, INC. IN AN AMOUNT NOT TO EXCEED $28,925 FOR
USE OF THE GRAND BALLROOM FOR THE 2025 ANNUAL DR. MARTIN LUTHER
KING, JR. UNITY SCHOLARSHIP BREAKFAST TO BE HELD ON JANUARY 14-15,
2025.
RECOMMENDATION
The Administration recommends approval of the resolution authorizing waiver of the Miami Beach
Convention Center rental fee for the 5000 Role Models of Excellence Project, Inc. 2025 Annual
Dr. Martin Luther King, Jr. Unity Scholarship Breakfast.
BACKGROUND/HISTORY
In November 2018, the City of Miami Beach established Miami Beach Convention Center
("MBCC") Rental Waiver Guidelines including an application, review and approval process. The
waiver is administered by the Administration, with a recommendation to the Mayor and City
Commission.
The rental discount/waiver is specific to room and space rental fees only. The event
producer/organizer is solely responsible for any and all other associated MBCC fees as assessed
for the event, including but not limited to, audio, visual, utilities, furniture rentals, equipment,
security, food and beverage, corkage fees, room set-up and cleaning.
The City received an application for a rental fee waiver for the use of the MBCC. The application
has a resident community impact and/or a civic or social benefit to the residents of Miami Beach.
The 5000 Role Models of Excellence Project Annual Dr. Martin Luther King, Jr. Unity Scholarship
Breakfast ("Scholarship Breakfast") is part of a larger mentoring program committed to closing
the minority male achievement gap. The primary goals of the 5000 Role Models of Excellence
Project ("5000 Role Models") is to guide minority male students along a carefully charted path
through grades K-12 and college or ensuring the attainment of other post-secondary credentials,
and increasing their employability in higher wage, high skill jobs within high demand industries.
The Scholarship Breakfast is a fundraising program to fund scholarships to 50 young minority
males in the 5000 Role Models of Excellence Project.
ANALYSIS
The Scholarship Breakfast plans to host more than 2,500 attendees from the Miami-Dade County
community in the Grand Ballroom of the MBCC on January 14-15, 2023, including event load-in
and load-out.The 5000 Role Models requested that the City waive MBCC rental fees in an amount
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not to exceed $28,925. The 5000 Role Models satisfied the MBCC rental waiver application
criteria by providing a resident community impact through its delivery of services to the residents
of Miami Beach.
MBCC rental waiver application documents and requirements include, but are not limited to, proof
of not-for-profit status, financial information, program budget and sponsor list. Additionally, the
event must be either a major countywide special event, demonstrate priority 1 room night
generation in Miami Beach hotels, be produced by an organization based in Miami Beach or
provide most services to the residents of Miami Beach. If ticketed, the event provides free entry
or a discounted rate to Miami Beach residents, students and/or seniors and the City receives
sponsorship recognition.
FISCAL IMPACT STATEMENT
The waiver, if approved, is valued at$28,925, and reflects a loss of MBCC revenue.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE) was published on:
See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meetinq-notices/
FINANCIAL INFORMATION
CONCLUSION
The Administration recommends approval of the MBCC rental fee waiver for the 5000 Role
Models of Excellence Project, Inc. 2025 Annual Dr. Martin Luther King, Jr. Unity Scholarship
Breakfast.
Applicable Area
South Beach
Is this a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Economic Development
Sponsor(s)
Page 461 of 2497
Commissioner Alex Fernandez
Co-sponsor(s)
Condensed Title
Waive MBCC Rental Fees for 5000 Role Models of Excellence Event. (Fernandez) ED
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RENTAL DISCOUNT/WAIVER APPLICATION
On November 9,2018,the City of Miami Beach approved rental fee waiver guidelines(or the Miami Beach Convention Center
("MBCC').The waiver will be administered by the Tourism and Culture Department,which will review and recommend qualifying
applications to the City of Miami Beach City Manager,who may then make a recommendation to the Mayor and City Commission.
The rental discount/waiver is specific to room and space rental fees only.The event producer/organizer will be
solely responsible for any and all other associated MBCC fees as assessed for the event,Including but not limited
to,audio,visual,utilities,furniture rentals,security,food and beverage,corkage fees,room set-up and cleaning.
NOTE: Incomplete applications will not be considered until all requested information is provided.An application
received less than 120 days/four(4) months prior to the event will be deemed a late application and may not be
considered. Events may only apply within a 180 days/six(6)months prior to the event.
DATE OF REQUEST: July 24,2024
NAME OF EVENT: 32"d Annual Dr.Martin Luther King,Jr.Scholarship Breakfast
DATE(S)OF EVENT: Wednesday,January 15,2025
TIME OF EVENT: 8:30 a.m.
ESTIMATED ATTENDANCE: 2500
REQUESTED MBCC ROOM(S)/PREFUNCTION SPACE(S)and PARKS: Grand Ballroom(A-C),6 VIP Rooms
NON-PROFIT 501(C)3 ORGANIZATION NAME:(as it appears on Articles of Incorporation) 5000 Role Models
of Excellence Project
FEDERAL Mit 65.0575014
ADMINISTRATIVE DIRECTOR: LaKesha Wilson-Rochelle
PHONE: (305)995-1612
EMAIL: Iwilson-rochelle@dadeschools.net
MAILING ADDRESS: 1450 NE 2"d Avenue,Suite 227
CITY: Miami STATE: FL ZIP CODE: 33132
TOTAL EVENT ROOM/SPACE/PARK RENTAL FEE:$100,000
REQUESTED ROOM/SPACE/PARK RENTAL FEE WAIVER AMOUNT:$100,000
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TICKET PRICE(S):$100
NUMBER OF FREE OR DISCOUNT RATE TICKETS FOR MIAMI BEACH RESIDENTS: As Requested
WHAT IS THE DISCOUNT TICKET RATE,IF APPLICABLE:N/A
PLEASE PROVIDE WHAT OTHER LOCATIONS HAVE HOSTED YOUR EVENT(S)BEFORE AND WHY THE EVENT WILL
NOT BE HOSTED AT THAT LOCATION:
Fontainebleau-Miami Beach,Radisson Hotel,Intercontinental Hotel
PLEASE PROVIDE AN EXPLANATION WHY A MIAMI BEACH HOTEL OR OTHER VENUE CANNOT ACCOMMODATE
THE EVENT:Space Avallability/Over Capacity
PLEASE DESCRIBE THE EVENT,ITS HISTORY,AND THE PUBLIC BENEFIT TO MIAMI BEACH RESIDENTS:
This year celebrates 32 years of the largest of its kind in the nation,annual Dr.Martin Luther King,Jr.Scholarship
Breakfast. The event will take place on Wednesday,January 15,2025,at the Miami Beach Convention Center. For
more than three(3)decades,the program has continuously and successfully fulfilled our mission of guiding
minority boys along a carefully chartered path to manhood and sending them to college. The audience is
comprised of a large multi-cultural,cross-section of our ethnically rich community. Attendees and participants
include elected officials,community-based organizations,religious institutions,as well as Role Model mentors and
scholarship recipients. Since Its inception,the program has raised millions of dollars in scholarships,primarily from
proceeds generated from our annual Dr.Martin Luther King,Jr.Scholarship Breakfast. These scholarships have
been awarded to young men who never dreamed that college would be a part of their future.
CERTIFICATION/SIGNATURE
I certify that all information contained in this application and attachments are true and accurate,and that I am
authorized by the applicant hereto to execute this application.Further,I agree to cover all MBCC out-of-pocket
costs as outlined in the MBCC estimate attached.
NAME - .ha Wilso .t c TITLE Administrative Director
P-ase• int) iy
SIGNATUR yrs/r�ti�t DATE August 20.2024
REQUIRED A ACHMENTS:
• A copy of 501(c)3 letter of determination,dated within the past two(2)years.Updated letter can he obtained from
the Internal Revenue Service.
• Most recent audited financial statement or IRS Form 990
• CPA prepared Compilation,Review or Audited financial statement for the same period as the Form 990,above.The
financial statement must include a Balance Sheet,Profit and Loss and Statement of Cash Flow.
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• Event budget for the requested discount or waiver.The budget must disclose all sources and uses of funds related
to the event,including the use of the requested rent discount or waiver.
• List of all corporate and private sponsorships and In-kind contributions to be used for the event Backup materials
for the sponsorships and in-kind contributions must be included.
SPONSORSHIP RECOGNITION:
1. City shall receive sponsorship recognition on all media or promotional platforms related to the Event,at the same
sponsorship level as other sponsors oroviding financial or other support comparable to the City's sponsorship.Event
Organizer will also tag City on all Event related postings on digital distribution platforms,also referred to as social
media platforms.Event Organizer's Event-related postings shall include high quality content relevant to the Event anc
its targeted audiences.Digital distribution postings shall be Issued in English and Spanish,wherever relevant.
2. Event Organizer will use logo provided by City on all Event-reiated advertising.This includes local television partners,
social media campaigns,radio efforts,and local newspapers,
3. All promotional materials which include the City's name or logo,including,without imitation,advertising,telecasts.
signage and social media publications shall be subject to City's prior written approval which approval may be withheld
at City's discretion.Event Organizer shall cease using ail logos or other City marks upon the expiration of the Term.
Additionally, City reserves the right to require the removal cf Its logo/marks from any promotional materials This
paragraph snail survive the expiration of this Agreement.
Please submit completed an milt,ion with required p;tachmi1 sLl tm
City of Miami Beach
Economic Development Department
1755 Meridian Avenue,rd FloorMiami Beach,Florida 33139
Email:HeatherShaw@miamlbeachfl.gov
'Any changes to the event details in this application(tickets prices.dates,discounts,etc.)mast be approved in writing prior:o the event
Failure to secure approval will result in revocation of the Rental Waiver.Ar,organization may apply more than once per calendar year.This
waiver covers MECC rental fees only.All idents mast provide equal access and equal opportunity in employment and services and,nay nut
discriminate on the basin of disability,race or ethnicity,color,;reed national origin,religion,age,gender or ceaial preference.in accordance
with Title tri ann rile vol of the Civil Rights Act of 1964,the Age Discrimination Act of 1975 and Title IX of the Education Amendments of 1972 as
amended(42 U.S.C.2001 et seq.),the Americans with Disabilities Act(ADA)of 1990,and Section 504 of the Rehab,iita:ro^Act of 1973
'If waver s approved,event must acknowledge the City of Miami Beach as a sponsor,including city logo,in all marketing and publicity
materials,as well as the following creel line in all promotional and marketing materials:"With the support of the City of Miami Beach' Failure
to ncludn the credit line andfor logo will result in revocation of the waiver
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FOR MBCC ONLY:
DATE(S)OF EVENT AVAILABLE: 0 / N
TIME OF EVENT AVAILABLE: V / N
Financial Information
t/ Provided Form 990 signed by an entity officer,not dated more than one year,and has an affirmation for
v. the preparer that It has been timely filed with the Internal Revenue Service.
Provided CPA prepared Compilation,Review or Audited financial statement for the same period as the Form
990,above. The financial statement must include a Balance Sheet,Profit and Loss and Statement of Cash
Flow.
Provided the event budget for the requested discount or waiver. The budget must disclose all sources and
tuses of funds related to the event,Including the use of the requested rent discount or waiver.
___ Disclose all corporate and private sponsorships and in-kind contributions to be used for the event. Back-up
materials for the sponsorships and in-kind contributions must be included.
Resident Community Impact Criteria for Consideration
1/ Event is a major countywide special event.
Event demonstrates Priority 1 room night generation in Miami Beach hotels.
Event is produced by an organization based in Miami Beach or provides most services to the residents of
Miami Beach.
If a ticketed event,the event provides free entry or a discounted rate to Miami Beach residents,students,
and/or seniors.
Civic/Social Benefit
Demonstrated no other venue is available due to size.
_V.-- Demonstrated previous venues utilized for event are not suitable or available.
Date Approved/Denied / Sta Initials
Comments: 14,0 il�' tt"t? .422/ `g' I
city Manager approval/decline date:
City Commission approval/decline date:
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