Resolution 2024-33323 RESOLUTION NO. 2024-33323
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT WITH MIAMI DESIGN PRESERVATION LEAGUE, INC.,
IN THE AMOUNT NOT TO EXCEED $150,00.000, FOR THE PRODUCTION OF THE
2025 ART DECO WEEKEND EVENT.
WHEREAS, the City of Miami Beach ("City") desires to sponsor the 2025 Art Deco Weekend (the
"Event"), a special event taking place primarily on Ocean Drive between 6th and 14th Streets (the "Event
Site"), on Miami Beach, from Saturday, January 18 through Monday, January 20, 2025; and
WHEREAS, Miami Design Preservation League, Inc. ("MDPL") shall produce, promote, and hold the
2025 Art Deco Weekend on Miami Beach; and
WHEREAS, the City desires to support MDPL in its production of the Event by waiving all special
event fees related to the event, including $333 application fee, $333 permit fee, vehicle beach access pass
fees, square footage fees, Lummus Park user fees (to be determined upon review of the site plan), and by
providing funding in an amount not to exceed $150,000 for Police off-duty fees, Fire off-duty fees, Parking
meter fees, and other City service costs associated with the Event, including the Event's marketing needs;
and
WHEREAS, on September 25, 2024, the Mayor and City Commission adopted the City's FY 2025
operating budget that includes funding in the amount of a $150,000 sponsorship for the MDPL's 2025 Art
Deco Weekend; and
WHEREAS, the Event's public benefit program shall include the following, wherever permissible and
applicable within the Event footprint: themed lectures, guided walking tours,jazz stage with live music, dance
lessons and competitions, Deco Kids Zone, artisan market, classic car show and parade, curated food plaza,
pet related events, and community organization led events and tents.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission
hereby authorize the City Manager to execute a sponsorship agreement with Miami Design Preservation
League, Inc., in the amount not to exceed $150,000.00 to be paid by the City Administration directly to
City Service, and waive special event fees for the production of the 2025 Art Deco Weekend event.
PASSED and ADOPTED this - � day of vCr‘14Pf ,2024.
ATTEST: NOV Q 5 2024
Rafael E. ana.o, City Clerk Steven Meiner, Mayor
Sponsored by Commissioner Alex J. Fernandez APPROVED AS TO
FORM & LANGUAGE
Co-Sponsored by Commissioner Laura Dominguez & F ECUTION
Co-Sponsored by Commissioner Tanya K.Bhatt ,; `' c ''- t o/zo)
,,v'r•a'ry ;City Attorney 9 Date
`INCORIVRAZED`
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MIAMIBEACH _ . ,
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Eric Carpenter, City Manager
DATE: October 30, 2024
TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE CITY MANAGER TO EXECUTE A
SPONSORSHIP AGREEMENT WITH MIAMI DESIGN PRESERVATION LEAGUE,
INC., IN THE AMOUNT NOT TO EXCEED $150,000.00, FOR THE PRODUCTION
OF THE 2025 ART DECO WEEKEND EVENT.
RECOMMENDATION
The Administration recommends adopting the resolution to authorize the City Manager and City
Clerk to execute a sponsorship agreement with the Miami Dade Preservation League, Inc., in the
amount not to exceed $150,000 for the 2025 Art Deco Weekend Event.
BACKGROUND/HISTORY
On September 28, 2023, the-Mayor and City Commission adopted Resolution No. 2023-32785
which included sponsorship funding for the Miami Design Preservation League ("MDPL") 2024
Art Deco Weekend event in an amount not to exceed $150,000.00 ("City's Contribution").
The 2024 sponsorship agreement waived all special event fees related to the event, which include
the application and permit fees, vehicle beach access pass fees, square footage fees, Lummus
Park user fees, and provided funding in an amount not to exceed $150,000.00 for Police off-duty
fees, Fire off-duty fees, Parking meter fees, and other City service costs associated with the
Event, including the Event's marketing needs. The agreement required MDPL to provide a final
report including, but not limited to, marketing and media efforts, audience attendance and
demographics, and details of public benefit.
MDPL has requested funding assistance from the City, in the amount of$150,000.00 for the 2025
Event.
On September 25, 2024, the Mayor and City Commission adopted the FY 2025 budget that
included the requested funding for the 2025 Event series in the Resort Tax Fund.
ANALYSIS
The 2025 Art Deco Weekend event is presented by MDPL in partnership with the City of Miami
Beach. The event is scheduled to take place primarily on Ocean Drive between 6th and 14th
Streets, from Saturday, January 18 through Monday, January 20, 2025.
2025 City Sponsorship Request:
• City shall provide funding in an amount not to exceed $150,000.00, to be used for City of
Miami Beach departments for Police off-duty fees, Fire off-duty fees, Parking meter fees,
other City service costs associated with the Event, and marketing needs for the event
Page 668 of 2497
• Up to $125,000 to be paid directly by the City for Police off-duty fees, Fire off-duty fees,
parking meter fees, and other City services associated with the Event. All remaining Cash
` Sponsorship payments lip to '$25,000 shalt be made-on a 'reimbursemen't basis for
marketing expenses relating to the Event, following the conclusion of the event, and upon
MDPL's submission, and the City's acceptance, of the final report referenced in the
Agreement.
• City shall waive all special event permit fees related to the event, including the application
fee, permit fee, vehicle beach access passes, square footage fees, and Lummus Park
user fees.
Community Benefits:
• Event Organizer shall provide a public benefit program to create a positive impact to the
City of Miami Beach. The Events public benefit program shall include the following,
wherever permissible and applicable within the Event footprint:
o Free Events: Dozens of free events spanning the weekend, accessible to
both city residents and employees.
o Themed Lectures: Sessions centered on the theme "Art Deco Centennial
1925-2025"
o Celebration of Martin Luther King (MLK) day in collaboration with the Black
Affairs Advisory Committee
o Music and Dance: Live music open to the public and dance sessions offered
throughout Saturday and Sunday.
o Kids Club Area: Inflatable slides, bounce houses, and/or other activities,
sponsored by MDPL with all proceeds benefiting Fienberg-Fisher K-8 PTA
o VIP Event including Elected Officials: An exclusive event on Saturday night
where elected officials receive complimentary passes for themselves and
guests, and a live music performance.
o Complimentary Tents on Ocean Drive:. ,No-charge tents provided to
community organizations, Miami Beach Ocean Rescue, and other interested
city departments.
Programming:
• Educational Lectures
• Guided Walking Tours
• Jazz Age Stage and Live Music
• Artisan Market
• • Classic Car Show arid Parade `
• Community Organization Led Events and Tents
• Curated Food Plaza
• Dancing Lessons and Competitions .
• Deco Kids Zone
• Pet Related Events
• Ribbon Cutting with City and Elected Officials `
The event organizers haye proposed a new event schedule for 2025 shifting the activation dates
from Friday through Sunday to Saturday through Monday in observance of the Dr. Martin Luther
King, Jr. holiday. The shift will allow for the thoughtful programming in celebration of the holiday.
MDPL met with the City's Black Affairs Advisory Committee (BAAC) on September 10, 2024, to
share the schedule and programming update. The BAAC reacted favorably to this change and
provided feedback on programming. MDPL is scheduled to return to the November BAAC meeting
to provide an update on the Event programming.
Page 669 of 2497
FISCAL IMPACT STATEMENT
Sponsorship-agreernentior the-2025 Art Deco Weekend in amount-not to exceed.$150,000. In _
addition, the City will be providing additional funding support for artistic talent in an amount not to
exceed $25,000 from the OnStage! program budget.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable, the Business Impact Estimate (BIE) was published on:
See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meetinq-notices/
FINANCIAL INFORMATION
$150,000.00 for the 2025 MDPL Art Deco Weekend is funded from the Resort Tax Fund 160-
0380-000349-25-406-548-00-00-00-
CONCLUSION
The Administration recommends adopting the resolution to authorize the City Manager and City
Clerk to execute a sponsorship agreement with the Miami Dade Preservation League, Inc., in the
amount not to exceed $150,000 for the 2025 Art Deco Weekend Event.
Applicable Area
South Beach
Is This a "Residents Right to Know" item, Is this item related to a G.O. Bond
pursuant to City Code Section 2-17? Project?
No No
Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481,
includes a principal engaged in lobbying? No
If so, specify the name of lobbyist(s) and principal(s):
Department
Tourism and Culture •
Sponsor's) 4
Commissioner Alex Fernandez
Co-sponsor(s)
Condensed Title
Execute Sponsorship Agreement w/ MDPL for the 2025 Art Deco Weekend. (Fernandez)TC
Page 670 of 2497
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