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Resolution 2024-33324 RESOLUTION NO. 2024-33324 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA,APPROVING AND AUTHORIZING THE LATIN GRAMMY AWARDS REQUEST FOR SPONSORSHIP IN THE FORM OF A WAIVER OF CITY SERVICES FEES ASSOCIATED WITH THE EVENT ACTIVATIONS IN MIAMI BEACH DURING THE LATIN GRAMMY AWARDS WEEK FROM NOVEMBER 11-14,_2024, IN AN AMOUNT NOT TO EXCEED $25,000. WHEREAS, the Latin Grammy Awards (the "Event") were founded in 2000 by the Latin Recording Academy to celebrate excellence in the Latin music industry, with the inaugural ceremony taking place in Los Angeles on September 13, 2000; and WHEREAS, the Event has grown to encompass a wide range of Latin music genres, including salsa, reggaeton, and Latin pop, honoring both established icons and rising stars, and has featured notable winners such as Juanes, Shakira, and Alejandro Sanz; and WHEREAS, the 25th Latin Grammy Awards will be held at the Kaseya Center in the City of Miami on November 14, 2024, in collaboration with Miami-Dade County and the Greater Miami Convention &Visitors Bureau (GMCVB); and WHEREAS, the Latin Recording Academy will host a series of activities during Latin Grammy Week 2024 throughout Miami-Dade County, including events such as the Leading Ladies of Entertainment, Best New Artist Showcase, Special Awards Presentation, Nominee Reception, Person of the Year event, and the Premiere Ceremony; and WHEREAS, the Latin Grammy Awards serve as a vital platform for promoting Latin music and culture, enhancing Miami's reputation as a vibrant cultural hub; and WHEREAS, City services necessary for the Event include Fire Inspector staffing, at an estimated cost of, $5,435, and Police detail for the Faena Forum, Loews Hotel, Miami Beach Convention Center, and escort detail, at an estimated cost of$18,988. NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA,that the Mayor and City Commission hereby approve and authorize the Latin Grammy Awards request for sponsorship in the form of a waiver of City services fees associated with the event activations in Miami Beach during the Latin Grammy Awards week from November 11-14, 2024 in an amount__ not to exceed $25,000. PASSED AND ADOPTED this day of O'�U,"r✓ 2024. teven Meiner, Mayor ATTEST: "' °aY� `• UNCORK ORATED; 9Rc•N: `)/ APPROVED AS TO Nov 0 5 202 26 . FORM & LANGUAGE Rafael E. Granado, City Clerk & FOR EXECUTION Sponsored by Commissioner Alex J. Fernandez _Pc`ia'Qf lo2112� •CltyAttomey Date Resolutions - C7 U MIAMI BEACH _ _ . COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Eric Carpenter, City Manager DATE: October 30, 2024 TITLE: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE LATIN GRAMMY AWARDS REQUEST FOR SPONSORSHIP IN THE FORM OF A WAIVER OF CITY SERVICES FEES ASSOCIATED WITH THE EVENT ACTIVATIONS IN MIAMI BEACH DURING LATIN GRAMMY AWARDS WEEK FROM NOVEMBER 11 -14, 2024 IN AN AMOUNT NOT TO EXCEED $25,000. RECOMMENDATION The Administration recommends the Mayor and City Commission adopt the resolution to waive city services fees associated with the Latin Grammy Awards event activations in Miami Beach during Latin Grammy Awards week from November 11-14, 2024. BACKGROUND/HISTORY The Latin Grammy Awards (the "Event") was founded in 2000 by the Latin Recording Academy to celebrate excellence in the Latin music industry. The inaugural ceremony took place in Los Angeles on September 13, 2000. Drawing inspiration from the Grammy Awards, the Latin Grammy Awards was created to honor the diverse spectrum of Latin music, encompassing genres such as salsa, reggaeton, and Latin pop. Over the years, the Event has broadened to include numerous categories, reflecting the increasing popularity and influence of Latin music on a global scale. Noteworthy winners have included artists like Juanes, Shakira, and Alejandro Sanz, showcasing both established icons and rising stars. The Event serves as a vital platform for promoting Latin music and culture, featuring performances from top artists and celebrating the vibrancy of the Latin music scene. As the genre evolves, the Latin Grammy Awards.continue to play an essential role in recognizing and supporting its artists . and their contributions. The Event has be&n.he1d in'4najor cities, iricludrng Miami, Los.Ar1geles, Hcflrston, New York City and Las Vegas. In 2023,the 24th Annual Latin Grammy Awards was held in Seville, Spain, making it the first time the event was held outside of the United States. In April 2024, The Latin Recording Academy announced that the 2024 Event, officially known as the "25th Latin Grammy Awards,"will take place on Thursday, November 14, 2024, at the Kaseya Center in Miami, in collaboration with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB). Nominations for the 2024 Event were revealed on Tuesday, September 17, 2024. Leading up to the Event, the Latin Recording Academy will host several official Latin Grammy Week 2024 activities and events throughout Miami-Dade County, including Leading Ladies of Entertainment,the Best New Artist Showcase, Special Awards Presentation, Nominee Reception, Person of the Year, and the Premiere Ceremony before the televised show. Page 673 of 2497 • The return of the Latin Grammy Awards to Miami-Dade County is a homecoming for the awards returning to Where the Latin Recording-Academy was founded and where its headquarters still - .. reside. This marks the third occasion the Latin Grammys will be held in Miami, with previous ceremonies in 2003 and 2020, the latter being closed to the public due to the COVID-19 pandemic. ANALYSIS Miami-Dade County is the host of the 25th Latin Grammy Awards. The Miami-Dade County Office of Innovation and Economic Development is managing Event logistics and coordination on behalf of the County and has been in communication with the Tourism and Culture Department for special event permitting and the identification of city services costs for activations in Miami Beach. The Latin Grammy and County teams have also been coordinating with Miami Beach Convention Center (MBCC) management and the Economic Development Department regarding activating the MBCC. Below are details for Latin Grammy signature events taking place in Miami Beach. LEADING LADIES OF ENTERTAINMENT Monday, November 11, 2024 Loews Hotel 11:OOam-3:OOpm BEST NEW ARTIST SHOWCASE Tuesday, November 12, 2024 Faena Forum 7:30pm — 11:00pm PERSON OF THE YEAR Wednesday, November 13, 2024 Miami Beach Convention Center 6:00pm— 11:00pm • PREMIERE CEREMONY Thursday, November 14, 2024 Miami Beach Convention Center 12:OOpm,—4:OOpm ,. The Latin Grammys will also have a pop-up photo activation on Lincoln Road open to the public during the week as a method to promote community engagement. The city services for this Event include Fire Inspector staffing in an estimated amount of$5,435. City Ser'ices also includes. Police detail fo.r they Fauna Forum, Loews Hotel, Miami Beach • Convention Center, and escort detail in an'estimated amount of$18,988. • Page 674 of 2497 Latin Grammys City Services Estimate Fire - _ _ •_ , - _ - Location Amount Loews Hotel $ 500.00 Faena Forum • $ 975.00 MBCC $ 3,960.00 Fire Total $ 5,435.00 Police Location Amount Faena Forum $ 2,760.00 Loews Hotel $ 945.00 MBCC $ 13,090.00 MBCC Motor Escorts $ 2,193.00 Police Total $ 18,988.00 City Services Total $ 24,423.00 FISCAL IMPACT STATEMENT City services for the Fire and Police Departments during Latin Grammy Awards Week is estimated in the amount of$24,423.00. Does this Ordinance require a Business Impact Estimate? (FOR ORDINANCES ONLY) If applicable, the Business Impact Estimate (BIE) was published on: See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/ FINANCIAL INFORMATION Click or tap here to enter text. CONCLUSION The Administration recommends the Mayor and City Commissionadopt the resolution to waive city services fees associated with the Latin Grammy Awards event activations in Miami Beach during Latin Grammy week from November 11-14, 2024. t 6 r: Applicable Area South Beach Is this a "Residents Right to Know" items Is this item related to a G.O. Bond pursuant to City Code Section 2-17? Project? No No Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481, includes a principal engaged in lobbying? Page 675 of 2497 4 If so, specify the name of lobbyist(s) and principal(s): Department Tourism and Culture Sponsor(s) Co-sponsor(s) Condensed Title Approve City Services Waiver During Latin Grammy's Week in November 2024. TC • Page 676 of 2497 25TH ANNUAL LATIN GRAMMY AWARDS' CELEBRATION TABLE OF @© t1 iLl \J THE LATIN RECORDING ACADEMY® EVENTS & PLATFORMS AUDIENCE & ENGAGEMENT LEVERAGING PARTNERSHIP THE LATIN RECORDING ACADEMY® 4'.1,, , Established as theglobal authorityon Latin music, the most revered '+� standard of excellence, and the world's leading member-based j : �' =' .A. , , ` society ,,of Latin music professionals, we work year-round to foster a ,, more inspiringworld for creators. '` ', it a ..;,. /1.1, , - , „,,, \ Reputable International NON PROFIT VOTING ., ./). i . . . , . organization process Members across . . ' ; ' ' 7 ' ' 1 f 43C0UNTRIES -.-k, -,s. . ..: \v_ 1 .YEARROUND , , . , experiential & digital singers, producers, 1 ro rammin engineers and more • i p g g f , 410P. vie nil .. LATIN GRAMMY SIZZLE REEL LATIN GR k my r Please click here to watch the 24th Annual Latin GRAMMY Awards® Sizzle Reel TABLE OF @(@) K -_- THE LATIN RECORDING ACADEMY° EVENTS & PLATFORMS AUDIENCE & ENGAGEMENT LEVERAGING PARTNERSHIP ..... EVENTS & PLATFORMS - iFIRi n,PF r �r : ' 7-3P- 7 4 STP P n TI-Tra LATIN GRAMMY° LATIN GRAMMY' LATIN GRAMMY° SESSIONS CULTURAL FOUNDATION WEEK ''„' , -)���[l ilv115r11lAs 1ieI v F91 1Q i ©1 4. LEADING LADIES SOCIAL&DIGITAL ...- OF ENTERTAINMENT PLATFORMS ;{ 110 1111 I w /, LEA Ir. i. t I f 4 iv el 25TH ANNIVERSARY , , , , . _ . ._,..„„.... .........., rl iik , ., ,,, ,,., The Latin Recording Academy is celebrating its milestone 25th Anniversary and the ; transformation of the Latin music landscape since its inception. The Latin GRAMMYs has =: become a global event and the b,-oadcast of the awards consistently ranks among the highest-rated in the eighty countries where it is aired. As a testament to the substantial , growth of Latin Music, the 25th Annual Latin GRAMMY Awards will recognize 56 categories honoring excellence, 16 categories more than its first edition. The Road to the landmark 25th Annual Latin GRAMMY Awards 1111 will consist of events across the globe including Acoustic Sessions, Ancillary Events and bespoke Digital Content. In addition, The Biggest Night in Latin Music will mark the f culmination of a week of activities and events attended by artists, Academy members, industry VIPs and worldwide press. a „40000.""4111111.11111.111:1111.111111111.1111. " In celebration of the 25th Anniversary we wanted to return to the city we call home, where Thi Latin Academy's journey O.° 00. 111 "°°41 commenced, and headquarters remain. This November the 14th, we are coming back to: I . Mil/t8il • [II_ , ,, . ,iii.0„,„, ,. la Wa h he reveal of Miami,Fl as the 2024 Host City J • 1,, LATIN GRAM MYACOUSTIC S Maliall11111.1111.111110111.111. 10 7111111111.1.10. EVENT CONCEPT Our Latin GRAMMY® Sessions are intimate concerts showcasing , Latin GRAMMY artists at distinctive locations around the world. In 2024, The Latin Recording Academy`® will bring these unique '; music showcases back to the United States for the first time since , ., i Y,. the pandemic, as a celebration of the 25th anniversary milestone. )1\\ 4 ft. ‘,„. DAcT TALEN 'I '\ ri' ;A ' , Juanes, Carlos Vives, Camilo, BeckyG, Maluma, Alejandro Sanz, ' ' i 1. `N` J Franco de Vita, Jesse & Joy :,%. ,. i 11A1 '. 1-4, . . i RM LOCATION1\ 4 - i . i Malaga, Spain — May 2024 Los Angeles, CA — October 202411 11 if 4. f 'It\I. 'Mil. , ,a...\o v iiik / 1..• fil' as 41..!..-et .0. 0 Watch the 2022 Latin GRAMMY Acoustic Session in Madrid,Spain 'V.'; ` ' 1, R, k • • LEADING LADIES ENTERTAINMENT .11414 EVENT CONCEPT •� Leading Ladies of Entertainment is an initiative which recognizes professional, sociallyconscious women within the arts and Latin Ate 1, entertainment fields who have made indelible contributions to11111 - their industry. - 1 o The event celebrates female leaders and creates opportunities for the next generation of women in entertainment through the creation of female-specific scholarship. e1.100111,000, 4r NnNfDlrr :. Kany Garcia, Janina Rosado, Rocio Guerrero, Rosa Lagarrigue, LAI , t Selena Gomez and Becky G, Erika Ender, Leila Cobo , Rebeca Leon, i• FE T 'TAS11111 LATIN ' RDING ACAD lit tonameafew. 0 Watch a short sizzle of the 2023 Leading Ladies event LATINGRAMMY CULTURAL . . t "4 _,.„ The Foundation promotes and supports positive impact throughLimo ) music by providing educational scholarships, fellowships, grants and in-kind donations of musical instruments to schools in need ti In 2024, the LGCF will award 44 scholarships, including the Prodigy t1/4g4..._ Scholarship in partnership with Sebastian Yatra. The LGCF provides grants to support researchers, scholars, non-profit / ' organizations and institutions and}increase opportunities. 1•;t .M ,. 6 4111111r41110.- .I The team works year-round, on a global scale to deliver creative high- ' quality content showcasing unique partnerships and initiatives. [ LATIN GRAMMY 14 CULTURAL FOUNDATION Awarded in students to date have in instruments donated A. LATIN RECORDING ACADEMY scholarships to benefited from LGCF to schools in U.S.& date LatAm -. - CONTENT & INNOVATION - DIGITAL CONTENT OPPORTUNITIES ARr1Nxn Ixl- BEHIND . : . P,e If, 4 ..., jill No�+trrnpos ;�,,. ' a O'llviNniV THE MUSIC retr,x GRWM for the ZDonde Esta Nominee 25th Anniversary Category Nominations Best New Artist Latin GRAMMY Latin GRAMMYs Mi Latin GRAMMY? Diaries Series Memorable In a Flash Announcement Showcases Sessions Moments Livestream Livestream Livestream ot DIVERSI'IY& _ r ti ; ti 1 ill } ff\;'' _ INCLUSIONAg ty0 11040 Leading Ladies of Entertainment Leading Ladies Al Ritmo Voces De TikTok Profiles Mentorship Program Afro-latino Orgullo Diversity Panel MUSIC I N ilti EDUCATION IN ,,p, I 0 f 1 • Scholar Journey Master Get to know your Series Person of the Year 6 - LATIN G R A M M Y GRAMMY® WEEK -N SIGNATURE EVENTS , w. 7„, .. Fa • RAS7 k E q , , , lillti 41 /41°! . °41 ti, IU1ir'4 , y bZ i ;,ti I 1Y ir . i °'f'' ,1 ° / j ss Ifi' 1 f .:-.-. .4 , I 4 ' I 1 „I # .Iw f d 4I �' •+ / 0 i GIFT LOUNGE SPECIAL AWARDS LEADING LADIES OF NOMINEE BEST NEW ARTIST LATIN GRAMMY® ENTERTAINMENT RECEPTION SHOWCASE IN THE SCHOOLS II e4 " 1 tilkW 'i. 1W[:: Il *• •s 23 it 4e } / -I • '•. f 4 ;e;( }.i /121 r LATIN ,......,...) , j ` ,� GRAMMY 20123 PERSON OF THE PREMIERE RED CARPET LATIN GRAMMY® LATIN GRAMMY" YEAR GALA CEREMONY AWARDS OFFICIAL PARTY „_ LATIN GRAMMY® WEEK ,. .. AS SEEN BY OUR AUDIENCE SPECIAL AWARDS LEADING LADIES NOMINEE RECEPTION BEST NEW ARTIST PERSON OF THE YEAR LATIN GRAMMY AWARDS' Ib- a it j ,; Iv- 1 1614! , =• f 1s18s ---. \ • (' r . 161'♦ 'a f a _ . i • oi* . ;, ( Reels 4 r No, _1 480 < iMMI !.023 4 u�)F.E: ° f AIit ;,F TIN ,r 0 111161: Ai . 4r R 4 f 6 Cr 7 • 107 nINE V • , 0-. 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A A A Q a) 0 A Q 0 C A Q L • A Q El " A Q 0 C L `/ J 0 ICI' 0 0 0 0 IIS NIP Mk TABLE OF @SM-: THE LATIN RECORDING ACADEMY® cUvutc z P1 ATFORMS AUDIENCE & ENGAGEMENT LEVERAGING PARTNERSHIP - SOCIAL & DIGITAL -- SOCIAL PLATFORM STATISTICS 1 Most social Spanish-language Entertainment program in the US year-to-date (1/1/23-11/17/23) TOPCOUMRIES visiting ±'I ateR AMM\ Q LatinGRAMMY.com 1 n Most mentioned worldwide by X (Twitter) 'i' audiences during the telecast United States 111, Mexico r " VkiLii uuiu vi oil 1.UiivCiJuuilii. 11 Spain 0 Colombia 411110.8M -, 3ivi ::tina 4t (, ! .r - ,,: Interactions Video Views Chile Globally during the show (3 hours prior to, Venezuela Brazil during, and 3 hours after airtime) : 0,,t,„ , Guatemala ' /4; Data provided by Talkwalker Social Content Ratings 116. BROADCAST PARTNERS —Po 241H ANNUAL LATIN GRAMMY AWARDS° U.S. I SPAIN I MEXICO BRAZIL I LATAM CABLE INT'L LOCAL NETWORKS Televisa 011 rUg , ii i ...,, univiston Univisiop ...fr. u gioboplay v J Ba) H : 4'nax rive VIX 6 lacedun, ,:,o n i' splay �r� Q I3( 1- MEDIA HIGHLIGHTS -...v TELECAST ANALYSIS viewers reached across [ 11811 United States, Spain and Mexico, up +44% vs. 2022 edition U.S. Hispanic Audience Share highest since 2010 and up +2.6 percent share points vs. 2022 edition I 018 M Network on All of TV in the U.S. Million Total Interactions in U.S. ahead of ABC, CBS, NBC, FOX, most social tv program for the The CW, Telemundo and all seventh straight year, +6% more vs. cable networks 2022 edition Source:Nielsen,NPM(11/16/2023)Thu Bpm-llpm,ad supported networks,live+SD.Network Ranking based on Adults 18-49.U.S.Hispanic Audience Share based on Persons 2+and airing across Univision,UniMas and Galavis,on.Social based on Talkwalker Social Content Ratings,11/16/2023,linear episode-level total interactions.Sourcing for Total Globa ;;: .u't al:, 1rtai v1' t';Consumed available upon request. is} r '•smr 4.-- MEDIA HIGHLIGHTS 1— U .S. TELECAST ANALYSIS Reached 4.2 MILLION Total Viewers 2+ during three-hour broadcast on Univision, UniMas and Galavision j'* i. ' ' ' LATIN � ra • w k GRAMMY ! ,i- 11 ' ...4. i. ti,.. ' ) , J . ,,, (if.,,, )._ ,. .. :40,. if , v .., ,,,,, it 7 10. 23 i , ,v , 4 alk c : • i,• 1 'I DELIVERED AN AVERAGE AUDIENCE OF 2 . 5M 834K 327K Viewers 2+ Adults 18-49 Adults 18-34 Source: Nielsen, NPM(11/16/2023)Thu 8pm-llpm, Live+SD. Based on the airing acro;!Ir"ifriH n, U-hiMz,;and Galavision. Reach based on 1+minutes qualifier. -I.. MEDIA HIGHLIGHTS U .S. TELECAST ANALYSIS MORE U.S. HISPANIC VIEWER than the combined audience of the American Music Awards, Billboard Music Awards, CMA Awards and Video Music Awards U.S. Hispanic Average Audience (000) LATIN OWAL1QWA s 20,,23 1 ,285 571 728. 260 Adults 18-34 Adults 18-49 Viewers 2+ +10% adv. +27% adv. +67% adv. Source:Nielsen,NPM-H(11/16/2023)Thu 8pm-llpm,Live+SD.Based on the airing on Univision (inclusive of the simulcast on Galavision)and on the latest editions of the American Music Awards(11/20/2022), Billboard Music Awards(05/15/2022),Country Music Association Awards(11/08/2023)and Videc; k091:,1__.2023). TABLE OF THE LATIN RECORDING ACADEMY° EVENTS & PLATFORMS AUDIENCE & ENGAGEMENT LEVERAGING PARTNERSHIP - LEVERAGING SPONSORSHIP -t CONTENT CAPTURE Esof (5, PRODUCT DEVELOPMENT PUBLIC RELATIONS �GRA4 ;‘,„ Iti4; 4:: IN-MARKET EVENTS GIFTING OPPORTUNITIES � V A � O NW ,4 HOSPITALITY PACKAGE CREATIVE INTEGRATION (g f 11111L 7,400/1‘itiS0f5 0 dP N 146 EVENT SIGNAGE Aik /, ,.. , 11 ; BRANDING&LOGO RIGHTS ei 1 1F I 1 1 it-- BEST. IN .CLAss ...... PAST SPONSOR EXAMPLES — CAMPAIGNS — — ACTIVATIONS ...... .. SOCIAL & DIGITAL — Global sponsors activate and Sponsors interact with consumers via Sponsors interact with fans through promote their Latin GRAMMY sweepstakes, artist meet & greets, PR QR codes, product integration, call- partnership through contests, & media outreach, to-action, social media initiatives, television spots, digital campaigns on-site activations, social media video series with brand integration, and other innovative efforts. initiatives and customized artist Q&As opportunities. i'I r...,.. p000 LATINV �� r `� °4a o ° o a LATIN GRAMMYvris0 GRAMMY ' Oo �:z: �� ��� 2023� � � Iftlicrolo c 0 0ZO23o o �bef ' mp�a on to t r O D o :1810 y iega a k>s Mastercard y �, ti �� o 0 0SEGUNDOS panic pa ,,;;UrwoWto„ w;.,, '- odq 00 0 oar opals,'pan 2 ,.. ....... • owi P. )a o 0 4 *0 0 0 �nona>. FUNDADOR, a. ! . > o 0 0 0 o 0 0 ,, ;� P+deunlbMTIIWIt. 0 FINE BRANDY,/1 .N,‘",..4:8: r d) o O 0 < V ) 0 t7 SSECOCX*qgaru L L0.2� !�. . . r V .' *;i 6lAfadapr7a4]( a VP bstias11.12.13 y 14 ill42.d. i k a.�.,a...d.aaa denowembeenSevia a rar — ae,ls, HISTORIC PARTNERS PAST & PRESENT juseCticroo COREA� g Pixel BLJLOV' VCI' I " moat° �z� p,9