Resolution 2025-335212025-33521
RESOLUTION NO.
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH,FLORIDA,CONSENTING TO THE APPOINTMENT
OF WILLIAM MACDONALD,AS THE PARKING DIRECTOR OF THE
CITY OF MIAMI BEACH.
WHEREAS,the City Manager has appointed William MacDonald,as the Parking
Director for the City of Miami Beach {the "City"),effective on or around May 5,2025;and
WHEREAS,Mr.MacDonald has over 13 years of executive and managerial
experience in governmental and private parking enterprises;and
WHEREAS,Mr.MacDonald has over 17 years of providing excellence in customer
service in multiple enterprises;and
WHEREAS,Mr.MacDonald has served as the Senior Director of Transportation
and Parking Services at the University of Florida;and
WHEREAS,Mr.MacDonald has served as the Director of Parking &Ground
Transportation Systems at Denver International Airport;and
WHEREAS,Mr.MacDonald has served as a Management Analyst IV (Assistant
Parking Manager)overseeing all off-street Parking Assets for the Department of
Transportation (DOT)in Pasadena California;and
WHEREAS,Mr.MacDonald holds a Bachelor of Arts degree from University of
Central Florida;and
WHEREAS,Mr.MacDonald holds an International Parking &Mobility Institute
Certified Administrator of Public Parking (CAPP)certificate,an international Parking &
Mobility Institute ParkSmart Certified Advisor National Green Council certificate,and a
National Parking Association Certified Parking Professional (CPP)certificate;and
WHEREAS,Mr.MacDonald was honorably discharged from the United States
Army and Air National Guard with the rank of Sergeant,where he served for over five
years and received numerous medals,awards,and commendations;and
WHEREAS,pursuant to Section 4.02(b)of the City Charter,the City Manager has
the power to appoint the directors of City departments working within the City
administration with the consent of the City Commission;and
WHEREAS,the Mayor and City Commission wish to consent to the appointment
of William MacDonald as the Parking Director for the City of Miami Beach,Florida.
NOW,THEREFORE,BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH,FLORIDA,that the Mayor and City
Commission hereby consent to the appointment of William MacDonald as the Parking
Director for the City of Miami Beach.
PASSED AND ADOPTED this 26th day of February 2025.
ATTEST:
HAR 0 3 2025
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Steven Meiner,Mayor
Rafael E.Granado,City Clerk
2
APPROVED AS TO
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MIAMI BEACH
COMMISSION MEMORANDUM
TO:Honorable Mayor and Members of the City Commission
FROM:Eric Carpenter,City Manager
DATE:February 26,2025
TITLE:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH,FLORIDA,CONSENTING TO THE APPOINTMENT OF WILLIAM
MACDONALD,AS THE PARKING DIRECTOR OF THE CITY OF MIAMI BEACH.
RECOMMENDATION
Pursuant to the requirements of Article IV,Section 4.02 of the City Charter,it is recommended
that the Mayor and the City Commission adopt the attached resolution consenting to the
appointment of William MacDonald as the Parking Director for the City of Miami Beach.
BACKGROUND/HISTORY
Mr.William MacDonald holds a Bachelor of Arts degree in Political Science from the University of
Central Florida.Mr.MacDonald holds an International Parking &Mobility Institute Certified
Administrator of Public Parking (CAPP)certificate,an International Parking &Mobility Institute
ParkSmart Certified Advisor National Green Council certificate,and a National Parking
Association Certified Parking Professional (CPP)certificate.
Mr.MacDonald has over 13 years of experience as a parking executive and over 17 years of
experience in managing organizations which provide excellent customer service.Most
recently,Mr.MacDonald has served as the Senior Director of Transportation and Parking
Services at the University of Florida,where he managed over 26,000 parking spaces for Staff,
Faculty,Student and Visitor parking for the 5th largest single campus university in the country.In
addition,he served as the Director of Parking and Ground Transportation Systems at Denver
International Airport.Mr.MacDonald has a proven track record of managing large scale parking
operations and delivering parking solutions to his target constituency in an efficient and effective
manner.
ANALYSIS
William MacDonald is recommended for appointment as the most qualified candidate for the
position of Parking Director.I believe that his significant experience in the field and his leadership
approach will assist the very talented group of individuals in the Parking Department to move the
Department forward and improve all services.I look forward to seeing the growth and
development of the team with Mr.MacDonald as the Director.
FISCAL IMPACT STATEMENT
The position of Parking Director is fully budgeted.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
Page 482 of 1310
If applicable,the Business Impact Estimate (BIE)was published on:
See BIE at:https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/
FINANCIAL INFORMATION
The salary is budgeted in the Parking fund.
CONCLUSION
Pursuant to the requirements of Article IV,Section 4.02 of the City Charter,it is recommended
that the Mayor and the City Commission adopt the attached resolution consenting to the
appointment of William MacDonald as the Parking Director for the City of Miami Beach.
Applicable Area
Citywide
Is this a "Residents Right to Know"item,
pursuant to City Code Section 2-172
No
Is this item related to a G.O.Bond
Project?
No
Was this Agenda Item initially requested by a lobbyist which,as defined in Code Sec.2-481,
includes a principal engaged in lobbying?No
If so,specify the name of lobbyist(s)and principal(s):
Department
Human Resources
Sponsor(s)
Co-sponsor(s)
Condensed Title
Appoint William MacDonald as Parking Director.HR
Previous Action {For City Clerk Use Only)
Page 483 of 1310
William N MacDonald,CAPP CPP
727-244-6593 -will.macdonald@ yahoo.com
Qualifications Summary
•Authored and Presented to City Council an RFP to unify the City of Pasadena's Nine Garage Portfolio under one
Operator,resulting in over $4MM annual savings
•Directed the largest Airport Parking and Transportation operation in the world with over 53,000 parking spaces
generating over $240MM annually while transporting more than 8MM employees and passengers
•Proven track record of identifying efficiencies in processes and contracts to save millions of dollars in labor and
contract structuring.
Work Experience
04/2022 -Present Senior Director of Transportation and Parking Services University of Florida
•Manage over 26,000 parking spaces for Staff,Faculty,Student and Visitor parking for the 5 largest single
campus university in the country.
•Oversee the operations of the Campus and City of Gainesville routes that serve the campus through a contract
with RTS that exceeds $12MM annually and transports more than 4MM passengers per year throughout the
entire campus and greater Gainesville Region.
•Manage a diverse department with the help of three Associate Directors with teams consisting of Transportation
Drivers,Parking Enforcement,Customer Service and 24/7 Maintenance.
08/2022 -04/2024 Director of Parking &Ground Transportation Systems Denver International Airport
•Managed 53,000 parking spaces,generating $230MM in annual revenue for employee and passenger parking
•Managed the entire campus shuttle program which constituted more than seventy shuttles and transported more
than 8MM passengers per year throughout the entire campus covering 53 square miles.
•Led a department which had more than 30 in City team members and more than 300 contracted staff
•Managed an annual expense budgeted of more than $50MM.
•Responsible for writing and awarding the two contracts during my tenure that saved DEN more than $6MM
annually over the life of the seven and ten-year contracts.
01/2021 -07/2022 Management Analyst IV -Parking Division (Asst Pkng Mgr)D.O.T.Pasadena,CA
•Direct oversight of all Off Street Parking Assets to include nine garages,one valet location and four parking lots
which account for over 7,000 spaces.
•Budget and vendor management for parking,valet,cleaning and security operations for the Parking Division.
•In the absence of the Parking Manager,Act as the Senior Manager for the Parking Division and oversee all
aspects to include permitting,customer service and enforcement.
•Assist the Parking Manager with City Council Presentations to include,drafting Agenda Reports,preparing slide
shows and presenting findings directly to Council and Subcommittees.
10/2018 -01/2021 General Manager Premier Parking St.Louis,MO
•Oversee Operations and Business Development over the Missouri and Southern Illinois markets.
•Responsible for achieving sales goals through building a business development plan and executing accordingly to
ensure that we reach our targeted increase in revenue YOY.
•Build partnerships with local business leaders to increase exposure of the brand and build awareness of how we
can help them with a variety of parking services.
•Ensure operational excellence by reviewing actions plans of Managers for Lots,Garages and Enforcement.
06/2015 -10/2018 General Manager 24 Hour Fitness Miami /Orlando,FL
■Oversee club success in Sales,Fitness,Operations and Facilities.
■Manage and develop 5 Department Heads and Assistant Department Heads to create best in class
strategies for improvements in each department.
■Direct P&L Responsibility for all aspects of controllable costs and revenue streams to ensure
financial success.
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11/2009-06/2015 Regional Operations Manager 717 Parking Enterprises Tampa,FL
•Hold complete P&L responsibility for a region consisting of 15 locations throughout 9 states.
•Directly oversee 18 managers.Indirectly over 700+frontline employees
•Responsible for overseeing projects from proposal to full operational success to include client presentations,
creating site specific policies and procedures,and hiring and training management and staff
•Perform daily and weekly manager and client meetings to ensure budgets and policies are being followed and
client expectations are being met in all areas
•Continuous career progression within the company from single site Operations Manager,Assistant Area Manager
to my current position of Regional Operations Manager
03/2008-11/2009 Operations Manager South East Show Clubs Tampa,FL
•Assisted with all management activities of the establishment to include promotions,marketing and cost controls
•Integral part of interviewing and hiring new staff members as needed as well as ensuring proper training was
implemented
•Extensive knowledge of handling customer service and security situations with professionalism and patience
01/2007-03/2008 Account Manager MilitaryStars Sarasota,FL
•Achieved over $10,000 worth of new business in my first month which was a record for new Account Managers
•Provided full cycle recruiting services to new and existing clients to ensure complete satisfaction
•Researched the marketplace to identify new clients that could utilize our services
08/2004 -11/2006 Operations Manager Erinys Baghdad,Iraq
•Maintained all logistical and manpower accountability documents to include vehicles,personal equipment,and
number of officers in country to satisfy contract requirements
•Responsible for safety and security while leading a 16 man team and up to 6 principles for daily missions
•Planned and conducted all training and missions to provide protection for the Iraqi Reconstruction Project
08/1997-02/2003 Intelligence/Recruiter/Airborne US Army Various Locations
•Excelled in prospecting potential recruits and selling the Army in such a positive way I became the first Corporal in
the US Army to successfully recruit a candidate
•Managed and trained up to 20 personnel in various areas to include weapons,intelligence procedures and
salesmanship
Education
University of Central Florida
BA Political Science Senior Standing
U.S.Army Non-Commissioned Officer Academy
Primary Leadership Development Course Honor Graduate 4 Week Course
International Parking &Mobility Institute
CAPP Certified Administrator of Public Parking March 2023
International Parking &Mobility Institute
ParkSmart Certified Advisor National Green Council June 2022
National Parking Association
CPP Certified Parking Professional
Orlando,FL
Ft Benning,GA
March 2022
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