Resolution 2025-33533RESOLUTION NO.2025-33533
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH,FLORIDA,DIRECTING THE ADMINISTRATION
TO COLLABORATE WITH THE GREATER MIAMI CONVENTION AND
VISITORS BUREAU (GMCVB)ON EXTENDING THE CITY'S 'FIND
YOUR WAVE'CAMPAIGN WITH A FOCUS ON FAMILIES AND THE
LGBTQ AUDIENCE;AND FURTHER,DIRECTING THE
ADMINISTRATION,IN ORDER TO SUPPORT LOCAL BUSINESSES,TO
COMMENCE THIS CAMPAIGN IN APRIL 2025 AND RUN IT THROUGH
SEPTEMBER 2025 TO PROMOTE MIAMI BEACH AS A VIBRANT,
DIVERSE,AND WELCOMING DESTINATION.
WHEREAS,the City of Miami Beach is committed to promoting its diverse and
inclusive offerings as a premier destination for visitors from around the world;and
WHEREAS,the "Find Your Wave"campaign has successfully showcased Miami
Beach as a vibrant,culturally rich,and welcoming destination;and
WHEREAS,the Mayor and City Commission recognize the importance of
engaging diverse audiences,including families and the LGBTQ community,to further
establish Miami Beach as a year-round travel destination;and
WHEREAS,the City's continued collaboration with the Greater Miami Convention
and Visitors Bureau (GMCVB)serves to enhance visibility and tourism in Miami Beach,
benefiting both the local economy and the community at large;and
WHEREAS,the City seeks to extend the reach of the "Find Your Wave"campaign
by focusing on the diverse experiences available in Miami Beach,including its beautiful
beaches,outdoor activities,and cultural and luxurious experiences,while driving
engagement through digital advertising,social media,and travel-focused platforms;and
WHEREAS,it is essential to place targeted advertisements on key travel sites,
including Google and Expedia,as well as social media platforms like Facebook and
lnstagram,to reach potential visitors at various stages of their vacation planning process;
and
WHEREAS,in addition to paid media efforts,it is crucial for the Administration to
bolster public relations efforts to gain earned media and thereby amplify the campaign's
reach;and
WHEREAS,it is also vital to develop organic social media content,including
stories and user-generated content,in collaboration with influencers and community
members,to further engage with audiences and create a sense of community and
excitement among target audiences.
NOW,THEREFORE,BE IT RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH,FLORIDA,that the Mayor and City
Commission hereby direct the City Administration to collaborate with the Greater Miami
Convention and Visitors Bureau (GMCVB)on extending the city's 'Find your Wave'
campaign with a focus on families and the LGBTQ audience;and further,directing the
administration,in order to support local businesses,to commence this campaign in April
2025 and run it through September 2025 to promote Miami Beach as a vibrant,diverse,
and welcoming destination.
PASSED and ADOPTED THIS d day or Fer«y 2024.l
ATTEST:
7 HAR 0 3 2025 .%
Steven Meiner,Mayor
APPROVED AS TO
FORM &LANGUAGE
&FOR EXECUTION
&@e
Rafael E.Granado,City Clerk
(Sponsored by Commissioner Alex J.Fernandez)
Co-Sponsored by Commissioner Laura Dominguez
Date
2
Resolutions -C7 Y
MIAMI BEAC H
COMMISSION MEMORANDUM
TO:Honorable Mayor and Members of the City Commission
FROM:City Attorney Ricardo J.Dopico
DA TE:February 26,2025
TITLE:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH,FLORIDA,DIRECTING THE ADMINISTRATION TO
COLLABORATE WITH THE GREATER MIAMI CONVENTION AND VISITORS
BUREAU (GMCVB)ON EXTENDING THE CITY'S 'FIND YOUR WAVE'CAMPAIGN
WITH A FOCUS ON FAMILIES AND THE LGBTQ AUDIENCE;AND FURTHER,
DIRECTING THE ADMINISTRATION,IN ORDER TO SUPPORT LOCAL
BUSINESSES,TO COMMENCE THIS CAMPAIGN IN APRIL 2025 AND RUN IT
THROUGH SEPTEMBER 2025 TO PROMOTE MIAMI BEACH AS A VIBRANT,
DIVERSE,AND WELCOMING DESTINATION.
RECOMMENDATION
BACKGROUND/HISTORY
ANALYSIS
The attached Resolution was prepared at the request of the sponsor,Commissioner Alex
Fernandez.
FISCAL IMPACT STATEMENT
The sponsor of this item requests that the Administration be prepared to address the fiscal impact
of this proposed measure,if any,at the City Commission meeting.
Does this Ordinance require a Business Impact Estimate?
(FOR ORDINANCES ONLY)
If applicable,the Business Impact Estimate (BIE)was published on:
See BIE at:https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/
FINANCIAL INFORMATION
CONCLUSION
Page 569 of 1310
Applicable Area
Citywide
Is this a "Residents Right to Know"item,
pursuant to City Code Section 2-17?
No
Is this item related to a G.0.Bond
Project?
No
Was this Agenda Item initially requested by a lobbyist which,as defined in Code Sec_2-481,
includes a principal engaged in lobbying?No
If so,specify the name of lobbyist(s)and principal(s):
Department
City Attorney
Sponsor(s)
Commissioner Alex Fernandez
Co-sponsor(s)
Condensed Title
Direct Administration to Extend "Find Your Wave Campaign."(Fenandez)CA
Previous Action (For City Clerk Use Only)
Page 570 of 1310