C7J-Ratify NCAC�s Support Of The Proposed North Beach Economic Development ProgrCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution ratifying the Neighborhoods Committee's support of proposed North Beach economic
develo ment activities.
Key Intended Outcome Supported:
Not Applicable
Supporting Data (Surveys, Environmental Scan, etc.):
Issue:
Shall the City allocate the funding formerly allocated to the Festival of the Arts to the recommended list
of North Beach economic develo ment activities
Item Summa /Recommendation:
At the May 19, 2011 Finance and Citywide Projects Committee meeting, the committee discussed the
recommendation of the Fine Arts Board to cancel the Festival of the Arts. The Committee was hesitant
to approve cancellation of the Festival without having a clear alternative in place. There was general
agreement that a series of events over an extended period of time would be more effective in
promoting business and community in North Beach than the one-weekend-a-year Festival of the Arts.
Staff was asked to develop and recommend proposed activities and funding, and present them to the
Neighborhoods Committee (NCAC) for their review.
The proposed programming of the funding for North Beach economic development activities
presented to the NCAC as follows:
Movies in the Park
Dinner and a Show Program
Friday Night Skates
Teen Club Presentations
North Beach Nights and Lights
Umbrella/Destination Marketing Campaign
Total North Beach Program Costs
$10,080
$4,052
$4,680
$1,560
$10,000
$12,000
$42,372
The NCAC supported the recommended activities. The Administration recommends that the Mayor
and City Commission ratify the NCAC's support of the proposed North Beach economic development
activities.
Financial Information:
Source of Amount Account
Funds: 1 $42,372 From previously appropriated funds
Acct 011-9322-000353
I I 2
OBPI Total $42,372
Financial Impact Summary:
Cit Clerk's Office Le islative Trackin
Kevin Crowder, City Manager's Office
MIAMI BEACH 225
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
MEMO# COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the Cit ommission
FROM: Jorge M. Gonzalez, City Manager
DATE: December 14, 2011
SUBJECT: A RESOLUTION OF THE MAYOR D CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, RATIFYING THE NEIGHBORHOOD AND
COMMUNITY AFFAIRS COMMITTEE'S SUPPORT OF PROPOSED NORTH
BEACH ECONOMIC DEVELOPMENT ACTIVITIES.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
At the May 19, 2011 Finance and Citywide Projects Committee meeting, the committee
discussed the recommendation of the Fine Arts Board to cancel the Festival of the Arts.
The Committee was hesitant to approve cancellation of the Festival without having a
clear alternative in place. There was general agreement that a series of events over an
extended period of time would be more effective in promoting business and community
in North Beach than the one-weekend-a-year Festival of the Arts. Staff was directed to
identify and present options. The funding for these options is the funding that was
previously allocated to the North Beach Festival of the Arts and was reallocated to
general North Beach economic development in the FY2011/12 budget.
ANALYSIS
Proposed economic development activities were presented to the Neighborhoods
Committee on November 10, 2011. The proposed programming of the funding for North
Beach economic development activities presented was as follows:
Movies in the Park
Dinner and a Show Program
Friday Night Skates
Teen Club Presentations
North Beach Nights and Lights
Umbrella/Destination Marketing Campaign
Total North Beach Program Costs
$10,080
$4,052
$4,680
$1,560
$10,000
$12.000
$42,372
At that meeting, the Administration explained that staff has met with businesses
surrounding the Normandy Fountain regarding one of the programs in particular,
potentially doing a program that would begin the Friday after Thanksgiving and run
through the end of the year. The proposal was presented as a partnership with the
226
Commission Memorandum
December 14, 2011
North Beach Economic Development Programming
businesses, where they would participate by looking at how they could augment the
lighting around the fountain, and the City would use some resources to provide for
entertainment, stage, risers, audio-visual needs, and publicity to promote the events by
funding the costs involved. However, the Committee was concerned about some
businesses contributing funding for economic development activities in their area, while
others do not, but still benefit from the program. The proposed budget developed for the
North Beach Nights and Lights was $10,000 of which $2,500 was estimated to be
funded privately, the Administration revised the programming to include City funding of
the lighting, based on direction from the Committee.
The Committee moved to recommend the proposed programming, including the
Normandy Nights and Lights Project.
CONCLUSION
The Administration recommends that the Mayor and City Commission ratify the NCAC's
support of the North Beach economic development activities submitted by staff.
JMG/HF/k~
T:\AGENDA\2011\12-14-11\North Beach Nights Memo.docx
227
I uses
Movies in the Park (Nov-April, 15 showings)
Fee for Movies ($522/movie)
Labor ($150 2er showin~)
Dish Continuation through June
Banners
Printed Collateral
Print Advertisin~
Friday Night Skates (Nov-April every other week-12 wks)
Labor (3 E!eoE!Ie total @ 4 hours @ $32.5)
Teen Club Presentation@ bandshell (2x/year)
Labor (6 people total@ 4 hours@ $32.5)
North Beach Nights and Lights (5 fridays)
Lights
Marketing Expenses (Printing $425, Advert $575)
Entertainment ($300 average cost)
Risers ($450 per night)
Sound System ($325 per night)
Off Duty ($55/Hour, 4-hour nights)
Cones/Barricades ~$5 each x 4 2er night)
Overall/ Umbrella Marketing Campaign
To Be Develoeed
TOTAL NORTH BEACH PROGRAM COSTS:
foiSTRIBUTION OF USES
Bandshell
Movies
Skate
Performance
North Beach Overall
Di+Sh
General marketing (banners, ads, etc)
Fountain/Normandy
NB Nights and Lights
$ 7,830.00
$ 2,250.00
$ 10,080.00
$
$ 3,452.00
$ 600.00
$ 4,052.00
$ 4,680.00
$ 4,680.00
$ 1,560.00
$ 1,560.00
$ 2,500.00
$ 925.00
$ 1,500.00
$ 2,250.00
$ 1,625.00
$ 1,100.00
$ 100.00
$ 10,000.00
$ 12,000.00
$ 12,000.00
$ 42,372.00
$ 10,080.00
$ 4,680.00
$ 1,560.00
$ 16,320.00
$ 4,052.00
$ 12,000.00
$ 16,052.00
$ 10,000.00
$ 10,000.00
TOTAL NORTH BEACH PROGRAM COSTS: $ 42,372.00
228
Citywide$ Private/In-Kind
I
$ 7,830.00 $
$ 2,250.00 $
$ 10,080.00 $
$ $
$ 3,452.00 $
$ 600.00 $
$ 4,052.00 $
$ 4,680.00 $
$ 4,680.00 $
$ 1,560.00 $
$ 1,560.00 $
$ 2,500.00 $
$ 925.00 $
$ 1,500.00 $
$ 2,250.00 $
$ 1,625.00 $
$ 1,100.00 $
$ 100.00 $
$ 10,000.00 $
$ 12,000.00 $
$ 12,000.00 $
$ 42,372.00 $
RESOLUTION NO. 2011-___ _
A RESOLUTION OF THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, RATIFYING THE NEIGHBORHOOD AND
COMMUNITY AFFAIRS COMMITTEE'S SUPPORT OF
THE PROPOSED NORTH BEACH ECONOMIC
DEVELOPMENT PROGRAM.
WHEREAS, at the May 19, 2011 Finance and Citywide Projects Committee
meeting, the Committee discussed the recommendation of the Fine Arts Board to cancel
the annual Festival of the Arts held in North Beach, but the Committee was hesitant to
approve cancellation of the Festival without having a clear alternative in place; and
WHEREAS, the Committee agreed that a series of events over an extended
period of time would be more effective in promoting business and community in North
Beach than the one-weekend-a-year Festival of the Arts, and directed staff to identify
and present options, utilizing funding that was previously allocated to the Festival of the
Arts, and was reallocated to general North Beach economic development in the FY
2011/12 budget; and
WHEREAS, proposed economic development activities were presented to the
Neighborhoods Committee on November 10, as follows:
Movies in the Park
Dinner and a Show Program
Friday Night Skates
Teen Club Presentations
North Beach Nights and Lights
Umbrella/Destination Marketing Campaign
Total North Beach Program Costs
$10,080
$4,052
$4,680
$1,560
$10,000
$12,000
$42,372; and
WHEREAS, at that meeting, the Administration explained that staff had met with
businesses surrounding the Normandy Fountain regarding the North Beach Nights and
Lights program, in particular, which would begin the Friday after Thanksgiving and run
through the end of the year; and
WHEREAS, the Committee moved to recommend the proposed programming.
NOW, THEREFORE, BE IT RESOLOVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby ratify the Neighborhood and Community Affairs Committee's
support of the proposed North Beach Economic Development Program.
PASSED and ADOPTED this 14th day of December, 2012.
MAYOR MATTI HERRERA BOWER
ATTEST: __________ _
ROBERT E. PARCHER, CITY CLERK
229
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
~--lt-1"\ c:l{r~ Date
THIS PAGE INTENTIONALLY LEFT BLANK
230