C4D-Ref- FCWPC - Consideration Of Letter Agreement With Art Basel Miami Beach~ MIAMi BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
TO:
FROM:
DATE:
SUBJECT:
COMMISSION MEMORANDUM
Mayor Matti Herrera Bower and Members of the City Commission
Jorge M. Gonzalez, City Manager
February 8, 2012
Referral To The Finance And it ide Projects Committee -Discussion
Regarding Consideration Of A etter Agreement Between The City Of
Miami Beach And Art Basel Miami Beach Outlining Terms And Conditions
For Use Of Public Property By Art Basel Miami Beach.
ADMINISTRATION RECOMMENDATION
Refer the subject to the Finance And Citywide Projects Committee for discussion.
SUMMARY
Art Basel Miami Beach (ABMB) was established in 2000 as the sister event of
Switzerland's Art Basel, the world's most prestigious art fair for the past 39 years. In just
ten years, ABMB has become the preeminent contemporary art fair in the western
hemisphere, and an established destination for artists, galleries, collectors, museum
groups and other individuals interested in top-notch art. Each year, ABMB spends
millions of dollars producing the fair and economists have estimated $400 million to $500
million in related economic impact as a result of the fair.
As ABMB grew in popularity, so did the number of requests for temporary art displays or
for use of public property in the immediate area of the convention center. The City and
ABMB informally established an Art Basel Miami Beach Zone to protect the ABMB brand
and limit third party use of public property in this area. The boundaries of the zone
include 23rd Street to the north; Lincoln Lane South to the south; Alton road to the west;
and the Atlantic Ocean to the east.
At this time, the City and ABMB would like to formally memorialize the Art Basel Miami
Beach Zone. In order to accomplish this, an amendment to the Special Event Guidelines
is require Therefore, the matter is being referred to the Finance and Citywide Projects
Com mitt e f r discussion and consideration.
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