C2H-Issue RFP Management Of Food And Beverage Concessions In The City�s ParksCOMMISSION ITEM SUMMARY
Both
Condensed Title:
Request for approval to Issue a Request For Proposals (RFP) for the management and operation of
food and beverage concessions in the City's parks.
Key Intended Outcome Supported:
Increase resident satisfaction with the level of services and facilities.
Supporting Data (Surveys, Environmental Scan, etc.):
37.3% of the residential respondents to the 2009 Community Satisfaction Survey, when thinking about
recreation programs in the City of Miami Beach, felt that the "18 year of age and under'' demographic
should benefit most from limited resources during tough economic times.
Issue:
I Whether the City Commission should approve the issuance of a Request for Proposals (RFP)?
Item Summary/Recommendation:
Given the City's recent and extensive capital investment to upgrade its parks, including South Pointe
Park, Collins Park, Normandy Isle Park, Soundscape Park and the $10.5 Million renovation planned
for Flamingo Park, as well as new programming in the parks, such as Arts in the Park, Movies in the
Park and the Soundscape Cinema Series, the Administration believes it is opportune to initiate an
RFP process to competitively solicit proposals from qualified concessionaires for the operation and
management of food and beverage facilities as an added and much needed recreational amenity in
the City's parks.
The City will grant to the successful proposer(s) the exclusive right, during the term of the
Agreement(s), to manage and operate existing concession stands in the City's parks (Normandy Isle
Park Pool and Flamingo Park Pool). In addition, the City is seeking a concessionaire to provide
temporary (as needed) food and beverage services during events at parks that have no permanent
concession facilities, including, but not limited to, Soundscape Park and Bandshell Park. The contract
term will be for a period of two (2) years with the sole option and discretion of the City, to renew for an
additional three (3) one (1) year periods.
THE ADMINISTRATION RECOMMENDS ISSUANCE OF THE RFP.
Advisory Board Recommendation:
IN/A
Financial Information:
Source of Amount Account
Funds: 1
D 2
3
4
OBPI Total
Financial Impact Summary: N/A
f9 MIAMIBEACH 85
Approved
AGENDAITEM (!;;lij
DATE i-21-/Z-
m MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
TO:
FROM:
DATE:
SUBJECT:
COMMISSION MEMORANDUM
Mayor Matti Herrera Bower and Members 3fthe Ci Commission
Jorge M. Gonzalez, City Manager '/\'
March 21,2012 u
A REQUEST TO ISSUE A REQUEST FOR PROPOSALS (RFP) FOR THE
MANAGEMENT AND OPERATION OF FOOD AND BEVERAGE
CONCESSIONS IN THE CITY'S PARKS.
ADMINISTRATION RECOMMENDATION
Approve the Issuance of an RFP.
ANALYSIS
On April 10, 2007, the City of Miami Beach issued a Request for Letters of Interest to
develop a pilot program to operate a food and beverage concession at Flamingo Park and
Normandy Isle Park Pools. On June 181\ 2007, the City entered into an agreement with
Karlen Foods, Inc., to operate the concessions at these two locations for a little less than
four months, or until September 301h, 2007. Under the Agreement, Karlen Foods was
authorized to sell snack type products, including, but not limited to, microwavable
hamburgers, hot-dogs, turkey burgers, pizza and any other similar products including
candy/energy bars, chips and drinks. As a condition to operating the concessions, Karlen
Foods was required to compensate the City five (5)% of gross sales from each of the two
locations. Unfortunately, the feasibility of the pilot program could never be determined since
Karlen Food was eventually placed in default and terminated for failure to comply with the
terms of the Agreement.
On May 51h 2011, the City entered into a Letter Agreement for a pilot program for the
operation of a food concession at the Normandy Isle Pool, which was intended to help the
City gauge interest in such a service. The Letter Agreement is due to expire on April4, 2012,
and has one renewal option for an additional ninety days at the sole discretion of the City
Manager.
Given the City's recent and extensive capital investment to upgrade its parks, including
South Pointe Park, Collins Park, Normandy Isle Park, Soundscape Park and the $10.5
Million renovation planned for Flamingo Park, as well as new programming in the parks,
such as Arts in the Park, Movies in the Park and the Soundscape Cinema Series, the
Administration believes it is opportune to initiate an RFP process to competitively solicit
proposals from qualified concessionaires for the operation and management of food and
beverage facilities as an added and much needed recreational amenity in the City's parks.
86
Commission Memorandum
RFP for Pari< Concessions
March 21, 2012
Page 2 of3
Scope of Services:
The City will grant to the successful proposer(s) the exclusive right, during the Term of the
Agreement(s), to manage and operate existing and/or temporary concession stands in the
City's Parks, as follows:
Park Address/Location Type of Facility
Normandy Isle Park & Pool 7030 Trouville Esplanade Permanent 9X9 concrete structure
Flamingo Park Pool Jefferson Ave & 11m St Permanent 9X9 concrete structure
Proposals may be submitted to operate one or more of the above-referenced concession
areas. In addition, the City is seeking a concessionaire to provide temporary (as needed)
food and beverage services during events at parks that have no permanent concession
facilities, including, but not limited to, Soundscape Park and Bandshell Park. The successful
proposer(s) must agree to manage and operate the Concession Areas and will be
authorized to conduct the following kinds of business(es) within the Concession Areas, as
follows:
Permitted Uses:
Operate and manage the concession stand, which shall provide, prepare and I or sell the
following:
• Non-alcoholic beverages.
• Prepared and/or prepackaged foods.
Schedule of Operation:
Successful proposer(s)' hours of operation for permanent/on-site facilities shall be mutually
agreed upon between the City Manager's designee and the Concessionaire but, at a
minimum, shall coincide with the operational hours of the respective park location, as
established by the City's Parks and Recreation Department. Hours of operation for
proposals involving temporary concessions shall coincide with event dates and hours in the
respective park.
Concession Fees:
Security Deposit:
Upon execution of the Agreement, the successful proposer(s) shall furnish the City with a
Security Deposit, as agreed to by the City. Said Security Deposit shall serve to secure
successful proposer's performance in accordance with the provisions of the Agreement. In
the event the successful proposer fails to perform in accordance with said provisions, the
City may retain said Security Deposit, as well as pursue any and all other legal remedies
provided herein, or as may be provided by applicable law.
Minimum Guarantee (MG):
For those proposals involving the permanent on-site facilities only, the successful
proposer(s) shall pay to the City a Minimum Guaranteed Annual Concession Fee (MG).
87
Commission Memorandum
RFP for Park Concessions
March 21, 2012
Page 3of4
Percentage of Gross (PG):
During the initial term, and any renewal term, of the Agreement, successful proposer(s) shall
pay the City a percentage of successful proposer's gross receipts (PG).
For proposals involving permanent on-site facilities only, if the annual PG is more than the
MG amount provided in the Agreement, then the successful proposer shall also pay to the
City, on an annual basis, the difference between the PG amount and the MG amount.
In the event that the City, at its sole discretion, chooses to extend the term of this Agreement
for any renewal term, the renewal term MG shall be subject to negotiations.
Evaluation Criteria
Specific factors will be applied to proposal information to assist the City in its task of
selecting the most-qualified candidate or candidates for this RFP. An Evaluation
Committee appointed by the City Manager will evaluate proposals. Oral presentations may
be required of all Proposers. The evaluation criteria to be considered in the evaluation of
proposals are listed below:
A) Financial: (percentage= 30%)
• Financial capability to perform the services outlined in the RFP, and
• Proposed minimum guaranteed revenue or percentage of gross sales to the
City.
B) Experience and qualifications: (percentage= 35%)
• Experience and qualifications of the Proposer; and
• Management team's experience and qualifications.
C) Methodology and approach: (percentage = 20%)
• Methodology and approach relative to ensuring successful Concessions; and
• Customer Service Plan(s).
D) Successful previous and/or current performance in operating quality food and
beverage concessions (percentage = 15%)
• Number of positive performance evaluation surveys and/or reference checks
conducted by the Administration.
LOCAL PREFERENCE: The Evaluation Committee will assign an additional five (5) points
to Proposers, which are a Miami Beach-based vendor as defined in the City's Local
Preference Ordinance.
VETERANS PREFERENCE: The Evaluation Committee will assign an additional five (5)
points to Proposers, which are a small business concern owned and controlled by a
veteran(s) or a service-disabled veteran business enterprise, as defined in the City's
Veterans Preference Ordinance.
Term of Agreement
Any agreement entered into the by City, will be for a period of two (2) years with the sole
option and discretion of the City, to renew for an additional three (3) one (1) year periods.
88
Commission Memorandum
RFP for Park Concessions
March 21, 2012
Page 4 of4
CONCLUSION
The Administration recommends that the Mayor and City Commission authorize the
issuance of a Request for Proposals (RFP) for the management and operation of food and
beverage concessions to be located in the City's parks, in accordance with the scope of
services outlined herein.
JMG/HMF/AP/MM/KOB
T:\AGENDA\2012\3-21-12\Park Concessions RFP Memo (3-7-12).doc
89
THIS PAGE INTENTIONALLY LEFT BLANK
90