C7C-Approve NCAC�s Recommendation Implement Food Truck Pilot Program In N BeachCOMMISSION ITEM SUMMARY
Condensed Title:
A Resolution approving a Food Truck Pilot Program in North Beach.
Key_ Intended Outcome Supported:
ncrease satisfaction with family recreational activities
Supporting Data (Surveys, Environmental Scan, etc.): Number of participants at Arts in the Parks
events has increased from 1,270 in 2008, 3,875 in 2009, 4,493 in 2010, to 14,920 in 2011.
Issue:
Shall the City sponsor an event in North Beach which includes participation by food trucks?
Item Summa /Recommendation:
Following referrals for discussion to Committee, as well as community input, on April 27, 2012, the Neighborhood
Committee recommended that an event incorporating food trucks be initiated as a pilot program beginning in June. The
NCAC further recommended that North Beach restaurants be allowed to participate in the event, that the program include
branding of the event, and that the food trucks be responsible for providing restrooms, sanitation, and security. A total of
three events were recommended as part of the pilot. Based on the discussion and recommendation by the NCAC, the
following criteria for the Food Truck Pilot Program, with events in June, July and August, is proposed:
• Take place beginning in June after school and that the event be branded as a family-oriented event;
• That the event take place on a weeknight, such as a Monday, Tuesday or Wednesday;
• That they be in addition to live entertainment at the bandshell followed by a special Movie in the Park showing or a
similar event open to the public;
• That the food trucks line up on Ocean Terrace facing away from the street;
• That an area be set aside for local restaurants to participate.
The Administration has prepared a preliminary budget for the portions of the pilot program that the City would be
responsible for providing. This funding for the Food Truck Pilot Program was submitted to the NCAC Committee as part of
the North Beach Economic Development program budget for this fiscal year:
Fee for movies $1 ,566
Labor $450
Off-Duty/Security $660
Entertainment $2,400
Equipment Rentals (tables, etc) $1 ,500
Marketing Expenses $4,500
Total Projected Budget $11,076
Adviso Board Recommendation:
Neighborhoods/Community Affairs Committee, July 7, 2011, November 10, 2011, and April27, 2012
Financial information:
Source of Amount Account
Funds:
~· ~ 1 $11,076 From previously appropriated funds
Acct 011-9322-000353
OBPI Total $11,076
Financial Impact Summary:
n/a
Clerk's Office Le islative Tracking:
Kevin Crowder, City Manager's Office
Assistant City Manager
KC
MIAMI BEACH 127
AGENDA ITEM _C_7.;_c_...;;;;;;.__
DATE S-9-/L
~ MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
MEMO# COMMISSION MEMORANDUM
TO:
FROM:
Mayor Matti Herrera Bower and Members of the City Commission
Jorge M. Gonzalez, City Manager ~·"
DATE: March 9, 2012 U U
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING THE
NEIGHBORHOOD/COMMUNITY AFFAIRS COMMITTEE'S
RECOMMENDATION TO IMPLEMENT A PILOT FOOD TRUCK PROGRAM
TO TAKE PLACE IN NORTH BEACH.
BACKGROUND
On July 7, 2011, the Neighborhoods/Community Affairs Committee (NCAC) discussed
the topic of food trucks and the potential of a food truck festival in North Beach. The
Committee heard input from several North Beach business owners regarding a potential
food truck event, and the Committee approved a motion to defer discussion regarding f-
food trucks to the September meeting.
On November 10, 2011, the NCAC again discussed the topic of food trucks and the
potential of a food truck festival in North Beach. The NCAC approved a motion to direct
the Administration to have further discussion with the community to identify issues and
suggestions regarding a food truck event. A food truck workshop was held with the North
Beach community on February 16, 2012, at the North Shore Park & Youth Center.
Businesses and residents were invited to attend; approximately 25 individuals attended
the workshop (sign-in sheet attached).
Overall support for a food truck festival was split, with the residents in attendance
strongly in favor, while the restaurants were opposed. There was a feeling amongst the
majority of the crowd that the only way to really know if it will work is to try it once.
However, if food trucks are going to be allowed in North Beach, even on a one-time
basis, there was consensus on the following issues:
• It is important to bring people to the neighborhood from outside of the area.
• The food truck event should be done on a slow business day, not on a weekend;
• The food trucks should not be a standalone event, but should be part of a larger
event. Concepts included:
o Taste of North Beach;
o Incorporate with an event at the Bandshell;
o Promote with the MIMO District;
o Promote with movie night and skate night.
• There was overwhelming consensus that local businesses, particularly
restaurants, must be allowed to participate for free;
o If alcohol is allowed, it should only be available from the existing
128
Commission Memorandum
May 9, 2012
Food Truck Pilot Program
restaurants.
• Success or failure must be measurable.
• The food trucks must take care of restroom, sanitation, and security needs.
NEIGHBORHOODS COMMITTEE RECOMMENDATION
On April 24, 2012, the Administration reported the results of the community workshop to
the NCAC. The NCAC recommended that an event incorporating food trucks be initiated
as a pilot program beginning in June, and that three events be held. The NCAC further
recommended that North Beach restaurants be allowed to participate in the event, that
the program include branding of the event, and that the food trucks be responsible for
providing restrooms, sanitation, and security.
Based on the discussion and recommendation by the NCAC, the Administration
proposes the following criteria for the Food Truck Pilot Program, with events in June,
July and August:
• That the event take place beginning in June after school has let out and that the
event be branded as a family-oriented event;
• That the event take place on a weeknight, such as a Monday, Tuesday or
Wednesday;
• That the event include live entertainment at the bandshell followed by a special
Movie in the Park showing;
• That the food trucks line up along Ocean Terrace facing away from the street;
• That an area be set aside for local restaurants to participate at no cost.
Since the Food Trucks are part of a larger, City-sponsored event, the City will apply for
the special event permit for this event. However, as previously noted, the Food Truck
organizers will be required to meet other requirements (insurance, security, sanitation,
restrooms).
The City will be responsible for promotion of the event, although the Food Trucks
selected are expected to also promote the event through their extensive social media
networks.
PROPOSED PROGRAM COSTS
The Administration has prepared a preliminary budget for the three events, and
recommends that funding from the North Beach Economic Development activities
budget previously approved by the City Commission be reallocated from the Umbrella
Marketing Campaign line item in that budget to the Food Truck Pilot Program.
Fee for movies
Labor
Off-Duty
Entertainment
Equipment Rentals (tables, etc)
Marketing Expenses
Total Projected Budget
$1,566
$450
$660
$2,400
$1,500
$4,500
$11,076
129
Commission Memorandum
May 9, 2012
Food Truck Pilot Program
CONCLUSION
The Administration recommends that the Mayor and City Commission approve the
Resolution and support the NCAC's recommendation for a Food Truck Pilot Program in
North Beach.
JMG/HF/~
T:IAGENDA\2012\5-9-12\Food Truck Event Memo.docx
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RESOLUTION TO BE SUBMITTED
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